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The Social Customer Manifesto



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Updated: 2013-05-09T15:14:47-07:00

 



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2013-05-09T15:14:47-07:00

What do you think about cloud computing?
What do you think about cloud computing?



This Week's Social Business Jam

2011-11-11T20:05:12-08:00

A number of luminaries participated on this week's W3C Social Business Jam, including Doc Searls (pictured), Alex "Sandy" Pentland and the inventor of the web itself, Sir Tim Berners-Lee. A jam is "an online conversation among leaders in business, government...



Google+ Launches Brand Pages

2011-11-07T12:00:13-08:00

The big news today is that Google+ has finally announced their long-awaited brand pages with a blog post here. The top line, from Google: For businesses and brands, Google+ pages help you connect with the customers and fans who love...



Steve Jobs Tribute in Bloomberg Businessweek Magazine

2011-10-09T18:33:17-07:00

Normally, Businessweek comes on Friday. For some reason this week, the magazine showed up today instead. I didn't think much of it when I walked out to the driveway, actually. There it was, folded up in its weatherproof bag, just...



Reflections on the Social Customer

2011-09-12T15:35:07-07:00

Almost seven years ago, in October 2004, I wrote The Social Customer Manifesto. It was short and sweet and it read like this: THE SOCIAL CUSTOMER MANIFESTO I want to have a say. I don't want to do business with...



Google+ for Customer and Brands: Scenario Planning Summary [video]

2011-08-24T09:04:43-07:00

On August 18, 2011, a group including Tom Guarriello, Matthew Mahoney, Tim Bursch, Sean Bohan, Jeris JC Miller, Nancy White and Christopher Carfi held a Google+ Hangout to discuss different scenarios that were enabled by Google+'s announcement that it was...

On August 18, 2011, a group including Tom Guarriello, Matthew Mahoney, Tim Bursch, Sean Bohan, Jeris JC Miller, Nancy White and Christopher Carfi held a Google+ Hangout to discuss different scenarios that were enabled by Google+'s announcement that it was working on capabilities for brands within G+, from both customer and brand points-of-view. The setup for the conversation is here: http://l.ccarfi.com/18aug11

The overall conversation was 60min in length, and this video is the summary and wrapup of the conversation, about four minutes in total.

width="475" src="http://www.youtube.com/embed/ASZ_PdeuyaI" height="293" frameborder="0">

 

Interesting note: With Google+ Hangouts, while images look "correct" to others on the hangout, local video is mirrored. That is, left is right and right is left. As such, the whiteboard in this video is flip-flopped. If you go to http://l.ccarfi.com/18aug11, you can see the layout of the grid in a non-flipped manner.




Google+ Scenario Planning for Customers and Brands

2011-08-24T09:47:03-07:00

What: Google+ Scenario Planning for Customers and Brands When: Thursday, August 18th, 10am PDT / 1pm EDT Where: Via Google+ Hangout (http://l.ccarfi.com/18aug11) Who: Anyone interested in actively participating How: Just show up at the URL noted above with your strategy...



My Google+ vs. Twitter Click-Through Experiment

2011-07-29T06:42:02-07:00

I was fortunate enough to luck into a few Spotify invitations earlier today, so I decided to try a little experiment in checking out click-through rates on Google+ vs. Twitter. I put similar offers up on Twitter and Google+ at...



Three Spotify Invites Available

2011-07-28T07:35:19-07:00

I received three Spotify invites. If you'd like one, leave a comment with your email addy. First three get them. Disclosure: I'm not being compensated or anything like that Disclosure 2: I really do love the service; it's replaced the...



Flexible 'Paperphone' Created - (cool, and perhaps overly complex) [video]

2011-07-24T20:09:03-07:00

I love this...and I think we're going to get to "gesture fatigue" pretty quickly here. We all had to learn a whole bunch of new things when smartphones (and the iPhone in particular) came out ... "pinch-to-zoom" and the like....