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Preview: The Demo Coach Playbook

The Demo Coach Playbook

Dedicated to people who give high tech presentations and product demos.

Updated: 2009-08-17T13:46:49-07:00


The Demo Coach is moving to new digs


This is our final posting to this blog because we have just released a new Web site and our blog is part of our site now. You can see it at: Please stop by and visit us at our new digs. Thank you, Nathan

Giving Memorable Product Demos is finally published!


For the past 7 years or so, I have been working on and off on a book about what I am most passionate about in my business life. That is, giving memorable product demos. For the past 30 some years, I have been scripting and delivering product demos for companies large and small and having a blast. I loved being the go-to-guy when a big deal was on the table. There is nothing more exhilarating to me than giving a product demo and having the audience applaud (and buy!) So, in the hopes that I can help other people learn...

DEMOfall 09 is gearing up right now!


From an email that I received from DEMO today: Book a meeting with DEMO's Chris Shipley and Matt Marshall to discuss your product, prototype or business plan. DEMO co-executive producers, Chris Shipley and Matt Marshall have hit the road on a Search for Innovation Tour to find the brightest technology innovators to join the DEMOfall class of 2009 and they want to meet you. They will be hosting meetings with entrepreneurs for DEMOfall consideration and organizing impromptu meetups in each city to network with the local community. The first meetup is Monday, June 15 at Nola in Palo Alto....

The Demo Coach business is expanding


I am sorry for the radio silence. Even with the worldwide economies as they are, The Demo Coach business is expanding. Claudio and I are finishing our book that has been 6 years in the making. We expect to have it published early this summer. We are working with clients around the globe with Claudio in Thailand and me in San Francisco. DEMO 09 was an amazing time for us to coach many companies for their 6-minutes on stage. Here's what some people said about their coaching session: One of the most interesting areas we see a lot of activity...

Presentation and Demo Secrets Workshop @


I am excited to let you know that on Thursday, April 30, I will be delivering a short 2 hour workshop at the SDForum in Redwood City, CA. Members and non-members can attend. Here are the details: Presentation and Product Demo Secrets 3 secrets to making your PPT deck 500% more effective. PowerPoint is the most common method of presenting information in business. However, most people do not use the power of PowerPoint effectively. Learn 3 secrets to making your PowerPoint deck 500% more effective. Start using these techniques immediately and you will see a huge change in how your...

DEMO 09 was an excellent show!


After many weeks of preparation, all of the companies who presented on stage at DEMO 09 are now either celebrating their success or licking their wounds. Fortunately, only one or two demos did not go well on stage. It is a heart breaker to see people go down in flames. But in all cases, it could have been prevented or dealt with easily by having a backup plan. Speaking of having a backup plan...It is vital that you plan for the unexpected whether you have 6 minutes on stage or when you are in a typical demo that you give...

Emergency Demo Coaching for DEMO 09


I have heard from several companies invited to present at DEMO 09 who have the same challenges that most other businesses are having these days. They are cutting corners and trying to reserve cash to make it through the coming times. I appreciate that and want to offer a helping hand. With less than 3 weeks remaining before you go on stage, you are probably feeling the pressure that comes with a high profile, high stakes event like DEMO. Don't worry. It's natural and you should feel pressure and nerves at this moment in time. If not, you probably won't...