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Social Mallard | Marketing and social media by Kevin Briody





Last Build Date: Sun, 17 Mar 2013 00:38:13 +0000

 



Responding to Negative Attacks via Social Media (Quora)

Wed, 25 Jul 2012 14:26:31 +0000

Originally asked on Quora, with my reply below: Has anyone been with a company that has had a social network used against them for negative PR purposes? We recently had to ask a small non-profit to leave a building. They were here on a short term basis which they were aware of, yet they are […]

The post Responding to Negative Attacks via Social Media (Quora) appeared first on Social Mallard | Marketing and social media by Kevin Briody.




How “Crowd Swarms” are the Future of Online Giving

Mon, 25 Jun 2012 19:38:30 +0000

Two news items broke across the ‘tubes in the past few weeks that graphically illustrate the idea of the flash crowdsourced fundraiser: the massive outpouring of donations for bullied bus monitor Karen Klein, and the somewhat smaller announcement that @Smokey_Robinson will be using his Twitter handle to instantly mobilize millions of followers (his and his […]

The post How “Crowd Swarms” are the Future of Online Giving appeared first on Social Mallard | Marketing and social media by Kevin Briody.




Marketing at the Edge of Chaos

Fri, 08 Jun 2012 19:46:07 +0000

“The edge of chaos. Where a frozen order and an ethereal disorder meet in a fluid equilibrium. Where life is in endless flux. Where a system is so adaptive that it is only a breath away from spinning out of control.” This quote was used over a decade ago to describe the Linux development community […]

The post Marketing at the Edge of Chaos appeared first on Social Mallard | Marketing and social media by Kevin Briody.




Passion Starts With Two Simple Words

Thu, 01 Mar 2012 14:05:43 +0000

This is a repost from the archives of my old SeattleDuck blog (RIP), which suffered a no-backup database death a few years back. Fortunately it seems I was auto-reposting my blog feed to Facebook at the time (2006), and thanks to the joys of Facebook Timeline I was able to recover the text of one […]

The post Passion Starts With Two Simple Words appeared first on Social Mallard | Marketing and social media by Kevin Briody.




The Real Gold in Tech Blogging Has Always Been the Little Guys

Thu, 29 Dec 2011 15:44:07 +0000

I have to hand it to Jeremiah Owyang – he can kick off a massive online debate with style. You don’t title a blog post “End of an Era: The Golden Age of Tech Blogging is Over” on a whim – it’s designed to create controversy, which drives debate, links, and lots of traffic. And […]

The post The Real Gold in Tech Blogging Has Always Been the Little Guys appeared first on Social Mallard | Marketing and social media by Kevin Briody.




The Great Agency Digital and Social Collision

Thu, 15 Dec 2011 16:00:43 +0000

There’s a massive collision happening right now, a violent convergence of ideas and business models that’s changing the agency world almost overnight. And while it is one hell of a mess, it’s also a tremendous opportunity for those smart enough to recognize how agencies are being reshaped, and what that opens up. That’s the gist […]

The post The Great Agency Digital and Social Collision appeared first on Social Mallard | Marketing and social media by Kevin Briody.




Twitter Brand Pages Are All About Acquisition, Not Engagement

Wed, 14 Dec 2011 11:13:17 +0000

Last week, Twitter announced something that had long been sought after by brands using Twitter for marketing – Twitter brand pages. With the move, and some of the unique features it enables, Twitter moves one step closer to creating the kind of branded social destination pages that have long been the centerpiece for companies on […]

The post Twitter Brand Pages Are All About Acquisition, Not Engagement appeared first on Social Mallard | Marketing and social media by Kevin Briody.




Salvaging a Presentation Train Wreck

Mon, 31 Oct 2011 14:53:04 +0000

If you attend conferences for any reason, you know that almost nothing is worse than sitting through a bad presentation. Except of course, if you suddenly find yourself giving one. Then what? As a presenter, there are a number of ways you can quickly find yourself at the wheel of a train wreck, from technical […]

The post Salvaging a Presentation Train Wreck appeared first on Social Mallard | Marketing and social media by Kevin Briody.




Making A Change: Leaving Ignite, Joining Pace

Fri, 28 Oct 2011 15:35:42 +0000

A bit of news on the personal front: Today is my last day as Director of Strategic Innovation with Ignite Social Media. As of next Tuesday, November 1st, I’ll be joining the team at Pace Communications (@PaceComm) as Director of Digital Strategy. Working at Ignite for the past two years has been incredible, both in terms of the […]

The post Making A Change: Leaving Ignite, Joining Pace appeared first on Social Mallard | Marketing and social media by Kevin Briody.




Two Insanely Bad Social Media ROI Arguments

Fri, 07 Oct 2011 17:35:39 +0000

Doubters notwithstanding, there are some very useful methods and tools, available right now, to understand the return on investment (ROI) for your social media marketing efforts. I’m not revisiting those here. Rather, this post is about two arguments I’m still seeing pop up time and again from speakers, marketers, columnists, and strategists alike. Arguments that will […]

The post Two Insanely Bad Social Media ROI Arguments appeared first on Social Mallard | Marketing and social media by Kevin Briody.