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Preview: Olivier Travers

Olivier Travers



Internet publishing entrepreneur and long-term expat. Rants on software + content, self-ownership, eclectic music and more.



Last Build Date: Wed, 26 Apr 2017 13:20:28 +0000

 



Competitive SEO Guerilla: Hello Uno!

Wed, 26 Apr 2017 13:16:09 +0000

The screenshot above looks pretty harmless, doesn’t it? It’s just a list of tags, and it’s just plain text at the bottom of a support page. Now, not quite anyone’s support site,... Read more »



Google, Click Killer Linguist

Tue, 14 Feb 2017 11:50:36 +0000

Similar to how googling for “jazz albums 1965” returns a stripe of album covers – along with similar queries for books, movies, or video games – the simple “minute” search query reveals how... Read more »



Customizing Gmail & Gsuite for Productivity

Thu, 09 Feb 2017 13:02:51 +0000

As an avid Inbox Zero practitioner who likes to find information very quickly, I’ve tinkered quite a bit with my Gmail and Gdrive setup. Here’s what I currently use: Gmelius... Read more »



Search Advertising: Not Always On Point, On Purpose

Tue, 07 Feb 2017 22:13:31 +0000

I just saw this ad while googling for Salesforce Chatter adoption vs. the increasingly ubiquitous Slack, and was stumped for a second before realizing what was going on, so I... Read more »



Cloud Toolbox: There’s A SaaS For That

Tue, 07 Feb 2017 20:08:12 +0000

Here are a few tools that I was surprised even existed when I first ran into them because they address pretty niche needs, but it’s awesome that they do. I... Read more »



Adding iPaas Triggers: Zapier vs. MS Flow UIs

Tue, 24 Jan 2017 21:51:43 +0000

Microsoft just updated its Flow SaaS integrator, and one of the changes (pictured left in the above screenshot) mirrors Zapier’s UI (pictured right), down to the pricing tier (premium or... Read more »



Making It Easy Enough, But not Easier, To Cancel Paid Subs

Sun, 22 Jan 2017 13:54:06 +0000

Baremetrics’ Josh Pigford makes good points here about business self-preservation and customer service: If prior months’ trend were any indication, in a matter of months we’d be hemorrhaging customers at a... Read more »



Google Analytics Troubleshooting & Auditing Guide

Tue, 10 Jan 2017 18:11:33 +0000

Whether for my own sites or while consulting for other businesses, I’ve often run into a nagging feeling that the ubiquitous Google Analytics (GA) is not entirely properly installed, and... Read more »



On Game Tutorials, Or Any App Onboarding Really

Sat, 07 Jan 2017 14:23:44 +0000

Whether designing a computer game, a business app, or an API, the premise should be the same: people want to do stuff right away, not meander through attention-challenging learning that... Read more »



How to Watch Youtube in a Chromeless Browser Window

Fri, 30 Dec 2016 14:59:31 +0000

I wanted to have Bloomberg TV’s Youtube stream in a minimalist window and first tried the /embed/ trick, but publishers can disable their Youtube videos to work outside of youtube.com... Read more »