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Preview: Olivier Travers

Olivier Travers

Internet publishing entrepreneur and long-term expat. Rants on software + content, self-ownership, eclectic music and more.

Last Build Date: Wed, 11 Apr 2018 20:26:21 +0000


Microsoft Outlook As A Platform, Take 2: From the Desktop to the Cloud

Tue, 09 Jan 2018 09:00:37 +0000

This 2004 entry was updated from the 2016-18 vantage point. If there’s an area where the shift from client-server to the cloud is most dramatic, this is it! Keep reading... Read more »

Sign Up Using SSO, Done Right

Wed, 06 Dec 2017 17:59:35 +0000

Kudos to SurveyMonkey for their very clear, user-friendly sign up form (pictured above) that lets you sign up with your existing Google, Facebook,or Microsoft credentials. They’re far from the only SaaS... Read more »

Airtable Product Updates Showcase their Own Product

Mon, 25 Sep 2017 13:57:14 +0000

Smart move by Airtable to use their own product to list their updates, not just as an embed in this page, but also as a fully usable database that people... Read more »

Competitive SEO Guerilla: Hello Uno!

Wed, 26 Apr 2017 13:16:09 +0000

The screenshot above looks pretty harmless, doesn’t it? It’s just a list of tags, and it’s just plain text at the bottom of a support page. Now, not quite anyone’s support site,... Read more »

Google, Click Killer Linguist

Tue, 14 Feb 2017 11:50:36 +0000

Similar to how googling for “jazz albums 1965” returns a stripe of album covers – along with similar queries for books, movies, or video games – the simple “minute” search query reveals how... Read more »

Customizing Gmail & Gsuite for Productivity

Thu, 09 Feb 2017 13:02:51 +0000

As an avid Inbox Zero practitioner who likes to find information very quickly, I’ve tinkered quite a bit with my Gmail and Gdrive setup. Here’s what I currently use: Gmelius... Read more »

Search Advertising: Not Always On Point, On Purpose

Tue, 07 Feb 2017 22:13:31 +0000

I just saw this ad while googling for Salesforce Chatter adoption vs. the increasingly ubiquitous Slack, and was stumped for a second before realizing what was going on, so I... Read more »

Cloud Toolbox: There’s A Micro-SaaS For That

Tue, 07 Feb 2017 20:08:12 +0000

Here are a few tools that I was surprised even existed when I first ran into them because they address pretty niche needs, but it’s awesome that they do. I... Read more »

Adding iPaas Triggers: Zapier vs. MS Flow UIs

Tue, 24 Jan 2017 21:51:43 +0000

Microsoft just updated its Flow SaaS integrator, and one of the changes (pictured left in the above screenshot) mirrors Zapier’s UI (pictured right), down to the pricing tier (premium or... Read more »

Making It Easy Enough, But not Easier, To Cancel Paid Subs

Sun, 22 Jan 2017 13:54:06 +0000

Baremetrics’ Josh Pigford makes good points here about business self-preservation and customer service: If prior months’ trend were any indication, in a matter of months we’d be hemorrhaging customers at a... Read more »