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Preview: Dana VanDen Heuvel

Dana VanDen Heuvel



Dana VanDen Heuvel: Made for Marketing. A blog about marketing, sales, and sales force automation ideas from the trenches.



 



This blog is no longer active

2010-06-26T12:24:23-06:00

Did you notice? We haven't posted anything new here for awhile. We've officially stopped maintaining this blog.

To keep up on what Dana is up to and how his company, The MarketingSavant Group, is currently doing, you can follow along at the MarketingSavant blog.



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Presented By:

2010-06-26T12:24:23-06:00

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Help for Haiti: Workshop for a Cause

2009-05-14T12:04:01-06:00

Image by Getty Images via DaylifeIf you follow Joseph Jaffe (and if you don't you will after this post), you may have noticed that he and Mitch Joel have both posted a challenge called "Keynote for a Cause" to donate 100% of the proceeds from a keynote speech to the victims of the earthquake in Haiti.  This weekend, David Thomas of SAS jumped on board offering his social media expertise in the form of a workshop from which he will donate all of the proceeds to the Red Cross. This got me thinking and inspired me to act as well.  My wife and I already donate the largest portion of our charitable funds each year to Project Haiti through St. Edward and Isidore Parish here in Green Bay, WI - a group that sponsors medical and other missions to Haiti several times each year. Like David, I don't command tens of thousands of dollars for a keynote speech, and I'm not really a keynoter anyway. What I do well is teach organizations how to use social and new media for marketing. When we find ourselves in a situation like this, it's a call for all of us to use whatever talents we have to make a difference in the situation at hand. So, with that, I'm throwing my hat in the ring to offer up two Workshops for Haiti. So, how will this work? It's simple. You need some social media expertise and your humanitarian side wants to help those in need of our help in Haiti, so you raise the bid on the social media workshop and feed your need for knowledge and make an impact in your world all at once! The funds will be split between Project Haiti and The Red Cross. The particulars: My half-day social media workshops normally start at $4500 but for this I'm setting the reserve price at $1500 and we'll work up from there. If you want to put in a bid, DM me on Twitter (@danavan), e-mail me: dana [at] marketingsavant [dot] com or drop me a voicemail at 888.989.7771 with your highest bid. If someone bids you up, I'll drop you a line to see if you want to raise yours! Bidding ends on Thursday, January 28th at Noon. Funds will be split 50/50 between Project Haiti and The Red Cross. Workshops in Wisconsin - I'll cover travel/lodging. Anywhere out of the area is your responsibility (I travel cheap) Bid me up! In the mean time, make a difference for those that need it and text HAITI to 90999 to donate $10 or help us with Project Haiti - Donations can be sent to: St. Edward and Isidore/Project Haiti 3667 Flintville Road Green Bay, WI 54313-8330 Below is the press release signaling the launch of Entrepreneurs "Do It Yourself" Marketing Month coming up in June. FOR IMMEDIATE RELEASE: Contact: DanaVanDen Heuvel The MarketingSavant Group 888-989-7771 dana@marketingsavant.com MarketingSavant Group reaches out to entrepreneurs with "DIY" marketing in honor of June's "Do it Yourself" Marketing Month Green Bay, WI -- (May 13, 2009) Even in struggling economic times, small businesses' entrepreneurial spirit continues to be a driving force in the American economy. A Green Bay, Wis.-based marketing consulting and training firm is reaching out to the backbone of American business, providing a Do-It-Yourself Marketing Plan customized specifically for entrepreneurs. MarketingSavant is delivering free marketing tools just in time for Entrepreneurs "Do It Yourself" Marketing Month in June. "As an entrepreneur myself, I know how challenging it is to keep marketing 'top of mind' and to stay front of mind with your customers when you're wearing multiple hats," said Dana VanDen Heuvel, president of MarketingSavant and creator of the month-long Do It Yourself Entrepreneur Marketing Plan geared to small business. "But effective marketing is even more pivotal to a small business' well-being than their larger peers'." Not to mention the sheer number of small businesses ripe for marketing assistance. Small business is not equated with small financial impact. Consider these statistics: In 2008, there were an estimated 27 million small businesses in the U.S. (Source: Small Business Adminis[...]



Ask MarketingSavant BlogTalkRadio show today

2009-05-05T10:14:12-06:00

(image) We're kicking off the Ask MarketingSavant BlogTalkRadio show today. It's a soft launch, and we're using the TechnoMarketing platform as a gateway into the call, deriving the questions from some of our social media & marketing technology events. In the future shows, we'll be inviting guests and some really exciting marketing folks to chat with us! Today, it's just me, working through some questions, and working through the bugs!

You can also ask your questions today (though we may not get to all of them) through the BlogTalkRadio chat or by using the Twitter hashtag, #askms.

Click on the link below to listen to the Ask MarketingSavant Radio show

http://www.blogtalkradio.com/marketingsavant/2009/05/05/Ask-MarketingSavant-Radio

Date: TODAY! Tuesday, May 5th
Time: 11AM Central
Duration: 30 minutes



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Presented By:

2009-05-05T10:14:12-06:00

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Green Bay Social Media Survey

2009-04-03T11:41:20-06:00

If you're in Northeast Wisconsin, we'd love your opinion in a new social media survey that tracks what business in our area are doing with today's social media tools. Do you tweet? Does the term "Web 2.0" cause your eyes to glaze over? Are your co-workers on facebook? Help us gear up for the Green Bay Chamber of Commerce social media event on May 19 by participating in this survey. We'd love to hear what your reference point is in this hyper-connected age we live in. Participate by going here: http://whatthetweet.marketingsavant.com/surveyGreen Bay Social Media Survey

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Random Business Books - Support Room to Read

2009-01-23T09:36:52-06:00

Our friends at 800 CEO Read are doing their 2008 Mystery Box of books promotion again to help out my favorite cause, Room to Read. Room to Read, for those of you that haven't heard of them, develops "holistic, multi-pronged approach to help children in the developing world gain the lifelong gift of education."

Since 2000, Room to Read has impacted the lives of over 1.9 million children by:
  • Constructing 442 schools
  • Establishing over 5,630 libraries
  • Publishing 226 new local language children's titles representing over 2 million books
  • Donating over 2.2 million English language children's books
  • Funding 6,922 long-term girls' scholarships
  • Establishing 155 computer and language labs
So, if you're up to helping Room to Read, head over to 800 CEO Read to buy your box of random mystery business books from 2008.

From 800 CEO Read:
For $30.00 we are putting together a Mystery Box of three business books. In this box you are guaranteed one title that either won, or made the shortlist for the best book of 2008 in its category, along with 2 other titles from last year that were submitted for the awards. As an extra we'll throw in a copy of our annual In the Books year in review. 100% of the purchase will go directly to Room to Read, and we'll cover the shipping on all orders. Get on board and help us make a difference!


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New Event! What's Your Marketing Stimulus Plan?

2009-01-14T20:31:31-06:00

I've just launched the first of a series of marketing, thought leaderships and social media events that I'll be running in Wisconsin in 2009. If you're up for some 'marketing stimulus', I recommend that you check out this program! The MarketingSavant Group invites you to attend the Marketing Stimulus Plan Boot-Camp, a one-day in-depth workshop that will jumpstart or revitalize your marketing efforts in these tough times. The best companies don't cut marketing spend in a downturn, they do the opposite. They know that even the toughest market conditions still provide plenty of opportunity. Attend this one-day workshop to refine and revitalize your marketing strategy to help you swim upstream during the recession and position your company for long-term success. Who: The MarketingSavant Group What: What's Your Marketing Stimulus Plan? Workshop When: January 27th, 2009 from 8:30 to 4:45 Where: De Pere, WI at the F.K. Bemis Center - St. Norbert College How Much: $295 early reg / $395 after 1/9/09 Where do I Sign Up: At the Eventbrite website Marketing managers, sales professionals, business owners, and executives within small to medium sized companies responsible for sustaining profitability and striving growth in a downturn will learn how to: * Develop a road map for putting frugal, ethical and effective marketing strategies in place immediately * Understand how new approaches in digital and social media marketing can catapult your company into new market opportunities * Adapt your marketing spend for today's unpredictable economy * Adjust prices and promotions without sacrificing market share or brand image * Focus on accountability and obtaining measurable results from your investments * Improve strategic and tactical planning with marketing ROI techniques and tools * Manage your marketing budget and collaborate CFO and CEO It's been said that "Every adversity carries a seed of equal or greater benefit." This program will help you and your business find the silver lining in those dark clouds by adopting creative, compelling, and low-cost/high-return marketing strategies. We'll discuss and learn new ways to devise new strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business. Bonus Item for Attendees: All attendees will receive a copy of Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers, a 90-page e-book featuring over 25 interviews with leading marketers, consultants, managers and business owners sharing their most effective marketing strategies for remaining profitable and sustaining growth during a downturn. Who Should Attend? * Marketing and communications professionals * Small business owners * Channel and brand managers * Entrepreneurs and start-up managers * Advertising and public relations professionals seeking new client solutions You'll Walk Away With: * Dozens of low-cost and effective ideas that you can implement immediately to jumpstart your marketing in the recession of 2009 * The tools, templates and action plans you'll need to succeed in the world of digital and social media marketing * An idea packed e-book, Marketing in a Downturn: Recession-Proof Marketing Strategies for Smart Marketers, on how to make the most of your marketing in a recession Register Now at Eventbrite [...]



Cool! A glimpse into the life of Norm Abram

2008-12-31T10:37:22-06:00

(image) You can file this post under "things most people reading this blog don't know about Dana." I'm a huge fan of woodworking, tinkering, welding and anything mechanical. My "real" dream job is to be a high school shop teacher. No shit. Really.

So, I was pretty excited today to see a glimpse at an upcoming interview with one of my "TV heroes", Norm Abram of the New Yankee Workshop and This Old House. Oddly enough, I had a chance to see Norm, live and in person, as a small coffee shop in West Virginia this year. Wild!

Anyway, for those of you that have even a passing interest in home renovation or things relating to woodworking, this article on the Wood magazine blog is a great bit of insight into the life of Norm Abram.

*** By the way, most of the "marketing related" blogging is moving over the MarketingSavant.com site, while this blog will soon morph into a blog that's more about Dana's speaking engagements and such.



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What are your 2009 marketing predictions?

2008-12-28T18:46:32-06:00

(image) Welcome (almost) to the new calendar year! I hope that the buzz of Christmas is still with you!

It's that time of year where we shift our focus (if we haven't already) to the possibilities of 2009. I'd like to kick that off by asking what your marketing predictions are for 2009? I've started a new site specifically for 2009 marketing predictions. It's at http://www.2009marketingpredictions.com.

So, put on your Nostradamus hat and let me know where you see marketing and marketers heading for 2009 and beyond!

Here are mine (all explained in greater detail here):

1. Marketers apply lessons from the 2008 Presidential campaign.
2. Marketers will measure absolutely everything.
3. Insurgent marketers will win big market share.
4. Customer data will be the most precious marketing resource.
5. Everyone becomes a marketer.
6. Marketers focus on targeting.
7. Consumers expect feedback loops; companies respond.
8. Mobile and location really begin to matter.
9. Tactics will still lead before strategy.
10. B2B Marketers will increasingly seek a 'thought leadership' based approach to marketing.

Post yours here - What are your 2009 Marketing Predictions?



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Looking for thought leadership marketing failure examples

2008-11-24T09:34:11-06:00

Over at the MarketingSavant blog, I'm looking for some examples of companies that have attempted thought leadership marketing and failed.

Check out the post and drop a comment with your ideas.



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Presented By:

2008-11-24T09:34:11-06:00

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Third-party credibility ain't what it used to be

2008-11-20T11:41:27-06:00

(image) It used to be that we'd get the Good Housekeeping seal of approval and we'd dine out on that for months, even years to come. There was a time when the JD Power reports on "initial quality" (whatever the hell that really is) would be something that we could build an entire ad campaign around. Many of us can remember that industry certification, award or something similar, like ISO certification, that somehow gave us credibility beyond our wildest dreams.

Those days are quickly showing up more in our corporate rear-view mirrors than in our forward-looking headlights. In fact, I predict that the day where we look on those awards with disdain, or at least indifference, is much closer than most companies would like to think. In fact, the shift from industrial and commercial third-party credibility, established back in the 40's & 50's, as the gold standard for credibility and validation to a much more personal, peer-based standard of validation is happing right under the noses of a majority of companies in all manner of industries.

It's also happening in the financial sector where you have a number of rating agencies that give AAA, AA and other ratings to financial institutions and commercial enterprises that are increasingly "bought and paid for" and "shopped around" rather than earned through objective review and stringent standards.

The currency of credibility in the marketplace has always been customer satisfaction, and customers have always voted with their dollars and their feet. However, the day is nearly here where those customers will completely usurp the power of the ratings firms, award givers and other long-held institutions of credibility.

In a world where customer trust in fleeting and costs real, tangible dollars (according to this excellent post by Ted Mininni), we all need to be on our toes when it comes to building, maintaining and growing the level of trust and credibility that we have with our customers. After all, it's their peer-to-peer third party rating of our company that will be the ultimate in credibility currency for the future.



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FASOF

2008-10-31T13:34:21-06:00

FASOF, WTF is FASOF you might say. FASOF is simple Funny Ass Shit on Friday... So, I have something to add to your FASOF file for today... Check out the foreward to Guy Kawasaki's new book that I just started reading called Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. It's a great book so far. Even if I've only read the foreward. Anyway, it goes a bit like this (actual foreward text stolen from: http://blog.futurelab.net/2008/10/reality_check_checklist_the_be.html) The Best Foreword In the History of Man The last thing that Dan Lyons (Newsweek columnist and author of Options: The Secret Life of Steve Jobs) wrote as Fake Steve Jobs is Reality Check's foreword. It is, in my opinion, the best foreword in the history of man. You know what I think about whenever I hear the name Guy Kawasaki? Motorcycles. It's true. It's the first thing I think about when I hear his name, even though I've been told again and again that Guy actually has nothing to do with motorcycles. So then I try not to think about motorcycles, but come on, the dude's name is Kawasaki. What else are you going to think about? And don't say Vietnam because that is not cool, people. Not cool at all. Guy was just a friggin kid when all that shit was going down. Anyway, since Guy is not a motorcycle designer, and also no longer a member of the Viet Cong, I try to think about something else, and usually what I think about is the fact that he worked for me at Apple back in the Eighties. To be honest he didn't make much of an impression on me back in those days, and I didn't really remember anything about him, but I asked HR to pull his records and apparently the only notes we have on him are that he had a habit of cutting the line in the cafeteria and that a lot of people did not like him. Anyway, Guy worked here for about fifteen minutes but he's been dining out on that for the past twenty years, and whatever, more power to him. His big claim to fame was that he created this notion of technology evangelism and he created this huge community of weirdo Apple fanboys who would camp out overnight to get our products and who would attack anyone who dared to criticize Apple. To this day these freako Apple kooks still worship me like a god and never let me have a moment of peace or privacy. They steal license plates from my car. Some even show up outside my house hoping to catch a glimpse of me as I drive through the gate. Basically, they've made my life a living hell. So, um, thanks, Guy Kawasaki. Thanks a friggin million for that. Great job. I mean it. You dick. So what is Guy's new book about? To be honest, I have no idea. I didn't read it. I didn't even pretend to read it. I told Guy, Dude, look, I don't read books, okay? Books are a technology of the last century. If you want to make your book into a movie, or a podcast, and if you want to download that video or audio content onto a totally sweet iPod or iPhone, then maybe you will have created some modern content that I will consume, although, to be honest, probably not even then because I don't need to hear your frigtarded ideas about startups or marketing or raising money or whatever because I am already the greatest businessperson in the entire history of the planet and I've forgotten more about marketing than you'll ever know. Besides that I'm super, super busy and important, and I've got so much money that I could wipe my ass with hundred dollar bills every day for the rest of my life and I'd still have more money than almost everyone on the planet, including you, since the last time I checked you haven't exactly been setting the world on fire as a venture capitalist. But I digress. Anyway, Guy i[...]



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2008-10-31T13:34:21-06:00

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More blogging over at www.digitalcenteredmarketing.com

2008-10-30T10:26:37-06:00

(image) Blogging on Danavan.net has been a bit light recently due to involvement in (sometimes way to many) other projects.

Along with Toby Bloomberg and Bill Flitter, I'm currently involved with a three-city series for the American Marketing Association called Digital Centered Marketing.

Check out the Digital Centered Marketing event blog over here: http://www.digitalcenteredmarketing.com/


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