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Preview: The New View From Object Towers

The New View From Object Towers



More random musings of Andrew B. Smith - based on nearly 20 years in hi-tech PR, a liking for the writings of George Orwell, and music, film and books.



Updated: 2008-01-24T21:01:08+00:00

 



So, farewell then New View from Object Towers

2008-01-24T21:01:08+00:00

I moved my blog over from Bloglines in June 2005 - and now, some 340 posts later, it is off to a new home here. Huge thanks to everyone who has read, commented and tracked back here. Much appreciated. Hope...

I moved my blog over from Bloglines in June 2005 - and now, some 340 posts later, it is off to a new home here.

Huge thanks to everyone who has read, commented and tracked back here. Much appreciated. Hope to see you over at the new place some time soon.


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43 Days Of Blog Silence

2007-12-05T14:49:21+00:00

First, apologies for the paucity of posting over the last 43 days. Just to reassure Sally, nothing untoward happened at the Flackenhack awards in October to cause me to fall off a blog cliff. No comas here. However, being referred... First, apologies for the paucity of posting over the last 43 days. Just to reassure Sally, nothing untoward happened at the Flackenhack awards in October to cause me to fall off a blog cliff. No comas here. However, being referred to as "the de facto godfather of PR blogging" did cause me to fall off my chair (and if I'm the godfather, who are the parents?) But to take things in reverse order, astute readers (if I still have any left) will note that I have changed the name of the blog to In Front Of Your Nose. This is a none too subtle reference to the the title of an Orwell essay  from 1946 as well as the fourth volume of his Collected Journalism and Essays. The concluding paragraph struck me as incredibly pertinent when I first read it nearly 25 years ago. I think it is even more relevant now - especially in relation to blogging (and PR: simply replace “politics” with “PR”):To see what is in front of one's nose needs a constant struggle. One thing that helps toward it is to keep a diary, or, at any rate, to keep some kind of record of one's opinions about important events. Otherwise, when some particularly absurd belief is exploded by events, one may simply forget that one ever held it. Political predictions are usually wrong. But even when one makes a correct one, to discover why one was right can be very illuminating. In general, one is only right when either wish or fear coincides with reality. If one recognizes this, one cannot, of course, get rid of one's subjective feelings, but one can to some extent insulate them from one's thinking and make predictions cold-bloodedly, by the book of arithmetic. In private life most people are fairly realistic. When one is making out one's weekly budget, two and two invariably make four. Politics, on the other hand, is a sort of sub-atomic or non-Euclidean word where it is quite easy for the part to be greater than the whole or for two objects to be in the same place simultaneously. Hence the contradictions and absurdities I have chronicled above, all finally traceable to a secret belief that one's political opinions, unlike the weekly budget, will not have to be tested against solid reality.So why the name change and blog silence? Suffice to say, I have been occupied on other matters - namely a decision to take some time away from the world of tech PR (the current trendy phrase is I believe, adult gap months). For a variety of personal and professional reasons, it seemed a good opportunity to do it as this point.  Clearly there has been something in the air recently as other PR bloggers such as TWL and Strumpette have decided to retreat from the fray (though I see that Amanda has taken a very brief retirement and is now back in business). I will be back on the professional front at some point in early 2008 with something shiny and new. In the meantime, I will continue to post my views on all things tech PR here for the time being - though a new blog is planned in the near future. Again, apologies for blog silence - appreciated people getting in contact to check that I was OK due to my lack of posting - but near normal service will resume shortly. [...]



Dan Illett wins best freelance journo award

2007-10-23T20:55:46+01:00

Danny Bradbury was robbed,Danny Bradbury was robbed,(image)



Microsoft/Stoermhoek win first award...

2007-10-23T20:54:08+01:00

..for best triumph in face of adversity. Hugh McCleod strangely not around to collect the award - but Phil Devery from Microsoft was. Collecting the gong, he said: "It had fuck all to do with me." Nice.

..for best triumph in face of adversity.

Hugh  McCleod strangely not around to collect the award - but Phil Devery from Microsoft was.

Collecting the gong, he said: "It had fuck all to do with me."

Nice.

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How to get coverage on BBC Click with Chris Long

2007-10-23T20:12:50+01:00

Knock a glass of champagne over him. Congrats to the PR who did that a few moments ago - barely 8pm and already people falling over - marvelous! And ex-colleague Nicky Alvey asked me to mention the porn tree -...

Knock a glass of champagne over him. Congrats to the PR who did that a few moments ago - barely 8pm and already people falling over - marvelous!

And ex-colleague Nicky Alvey asked me to mention the porn tree - apparently it will mean something to people who worked at Brodeur in the late 90s.

Anyway - we are all waiting breathlessly for the awards to begin.

Drink count: +2 glasses of wine.

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Early doors @ fhacks

2007-10-23T19:18:44+01:00

---- 
Sent using a Sony Ericsson mobile phone

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---- 
Sent using a Sony Ericsson mobile phone

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Flackenhacks - let battle commence

2007-10-23T19:13:03+01:00

So here we are at the inaugural Flackenhack awards in the ultra chic Audi showroom in Piccadilly. Peter Kirwan is nervous and TWL is off down the pub - sounds about right. 200 tickets sold, so this really is the...

So here we are at the inaugural Flackenhack awards in the ultra chic Audi showroom in Piccadilly. Peter Kirwan is nervous and TWL is off down the pub - sounds about right. 200 tickets sold, so this really is the only PR show in town tonight. The excitement is, well, palpable. And the Pretenders are playing on PA system - perfect.   

More news as guests arrive.

BTW - the keyboards on the PCs are very cool,shiny and metallic - and difficult to type on. Get my excuse in early.

Drink count: one glass of champagne.

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Flackenhack Awards tonight - pix assured

2007-10-23T15:12:47+01:00

Making sure I can upload pix from my mobile in preparation for capturing incriminating evidence at tonight's Flackenhack Awards. See you there! ---- 
Sent using a Sony Ericsson mobile phone

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Making sure I can upload pix from my mobile in preparation for capturing incriminating evidence at tonight's Flackenhack Awards. See you there!

---- 
Sent using a Sony Ericsson mobile phone

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Keeping My Hand In

2007-10-17T12:07:32+01:00

From time to time, I'm still asked to do the occasional piece of freelance journalism. My most recent effort was for a new arts and culture title launched in Edinbugh called One Magazine. My piece on social music networks (and...

From time to time, I'm still asked to do the occasional piece of freelance journalism. My most recent effort was for a new arts and culture title launched in Edinbugh called One Magazine.

My piece on social music networks (and LastFM in particular) can viewed here.

All comments - both here and at the One Magazine site - gratefully received.

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Text 100 outsources back office functions to India

2007-10-12T18:50:18+01:00

PR Week reports today that Text100 is centralising its back-office account servicing to a new office based in India. The ‘Global Resource Optimization’ service will apparently provide account administration, content and secondary research to support client campaigns and pitches. The...

PR Week reports today that Text100 is centralising its back-office account servicing to a new office based in India.

The ‘Global Resource Optimization’ service will apparently provide account administration, content and secondary research to support client campaigns and pitches.

The story doesn't give any detail on exactly what content and secondary research will be done overseas (press release writing? features tracking?) - but as I discussed here last November, If 70pc of legal work can be offshored, who says 70pc of PR work can't be? Looks like Text 100 are first out of the gate among the bigger agencies - will be interesting to see how they get on. And what impact it has on profitability.



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