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The Learned Man | Marketing Technology

B2B marketing blog covering the marketing technology landscape and demand generation industry. Providing news, research and trends for the B2B marketing professional.

Published: 2014-11-13T17:53:40+05:30


3 Ways To Ensure Your Marketing Technology Investments Are Driving Revenue


Most companies claim to be employing some or the other technology that falls between the bracket of marketing automation, re-targeting, analytics, testing and personalization. But how does exactly does it furnish results when it comes to revenue, no one knows.

Interview with Tyler Lessard, Chief Marketing Officer, Vidyard


Interview with Tyler Lessard, Chief Marketing Officer, Vidyard

CIOs or CMOs, Who Will Take the Reigns of the Martech Revolution?


With the rise of marketing technology, or martech as it’s fondly known, CMOs are now the centre of attention.

Indian Companies Need To Double Training Spend


Consulting companies like Deloitte and PwC say that currently, Indian IT and ITeS companies spend anywhere between 3-3.5 per cent of their payroll costs in training talent, which has to be increased to 5-6 per cent. Ms Padmaja Alaganandan, Executive...

Halogen eLearning Manager - The Award Winning Learning Management System


Traditionally, performance and learning management systems have been designed and implemented as separate applications. With the Halogen eLearning Manager Learning Management System, training and HR specialists can identify performance strengths and gaps across their organizations and determine what learning activities...