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Digital Influence Mapping Project

Digital Influence Mapping Project: How are we influenced and how do we influence in the post-digital age. This blog represents my POV and not my employers.

Last Build Date: Sun, 04 Feb 2018 16:29:20 -0500


Eight Principles and Voices of Agile Marketing

Sun, 04 Feb 2018 16:29:20 -0500

Agile marketing is still being defined. The rules are being written and tested as we speak. As such, I am not sure I buy into a dogmatic application of the software version of “agile” with its Scrum masters and 6-member...

CES 2018: Four Wishes for the Future

Mon, 15 Jan 2018 13:39:40 -0500

I am just back from CES 2018 and found myself trying to sort through that experience of hobnobbing with 184K of my closest friends. What did I see or experience that really mattered to me? There are plenty of great...

Crash Course in AI for Marketing: 4 Videos

Sun, 07 Jan 2018 15:21:30 -0500

Continuing down the “roadmap of exploration” on how artificial intelligence and machine learning may impact marketing, I have discovered 4 videos which serve as a good foundation for thinking about the opportunity. These videos provide 4 important concepts for me...

How AI and Machine Learning May Apply to Marketing

Wed, 27 Dec 2017 10:05:33 -0500

Most of the talk about current use of artificial intelligence (AI) in marketing cites what the 4 Horsemen are doing or likely doing. Google, Facebook, Apple and Amazon have digital, data and automation at the heart of their businesses. They...

Why Agile Marketing is New and Important

Sat, 23 Dec 2017 11:35:10 -0500

I have seen a lot of “new and improved” marketing POVs –guerrilla marketing, disruptive marketing, social media marketing, “Marketing 4.0”, “Growth Hacker Marketing,” content marketing, performance marketing and more. Some are onto something. Social media marketing was a true shift...

Hacking the Marketing Insight

Sun, 12 Nov 2017 09:13:06 -0500

True customer insights are gold for marketers. They serve as the key to unlock relevance and drive important behaviors. They are not new to marketing yet remain as elusive and misunderstood as ever. In our fast-paced, performance marketing world where...

3 Steps to Plan Content Marketing for Enterprise Brands

Tue, 05 Sep 2017 10:47:10 -0400

A lot has been written about the basics of good content marketing - from gathering customer insights to defining what the brand can talk about to understanding the impact on business. At a big, enterprise brand, the challenge that many...

6+ Promising Sessions at Content Marketing World 2017

Mon, 31 Jul 2017 06:50:00 -0400

Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers – ones they already have and those they seek to attract. It’s different than advertising messages but is just as high-tech and data-driven....

What Does a Post-Digital Marketing Organization Look Like?

Mon, 19 Jun 2017 07:00:00 -0400

The words “digital,” “mobile,” and “social” each describe changing behaviors and technology that affect how we make decisions, buy things and live our lives. Marketers must put extra energy behind each to learn and master how to use these technologies,...

How Uber Changes Insurance (It’s Not What You Think)

Mon, 29 May 2017 16:04:14 -0400

The entire insurance community is wrapping its head around the big disruptions: shared economy, autonomous vehicles, Internet of things and so forth. These new models and technologies will in fact change the industry. That an industry with “rich heritage” (overheard...