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Digital Influence Mapping Project

Digital Influence Mapping Project: How are we influenced and how do we influence in the post-digital age. This blog represents my POV and not my employers.

Last Build Date: Tue, 05 Sep 2017 10:47:10 -0400


3 Steps to Plan Content Marketing for Enterprise Brands

Tue, 05 Sep 2017 10:47:10 -0400

A lot has been written about the basics of good content marketing - from gathering customer insights to defining what the brand can talk about to understanding the impact on business. At a big, enterprise brand, the challenge that many...

6+ Promising Sessions at Content Marketing World 2017

Mon, 31 Jul 2017 06:50:00 -0400

Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers – ones they already have and those they seek to attract. It’s different than advertising messages but is just as high-tech and data-driven....

What Does a Post-Digital Marketing Organization Look Like?

Mon, 19 Jun 2017 07:00:00 -0400

The words “digital,” “mobile,” and “social” each describe changing behaviors and technology that affect how we make decisions, buy things and live our lives. Marketers must put extra energy behind each to learn and master how to use these technologies,...

How Uber Changes Insurance (It’s Not What You Think)

Mon, 29 May 2017 16:04:14 -0400

The entire insurance community is wrapping its head around the big disruptions: shared economy, autonomous vehicles, Internet of things and so forth. These new models and technologies will in fact change the industry. That an industry with “rich heritage” (overheard...

How Hard is Account-Based Marketing

Mon, 17 Apr 2017 07:30:00 -0400

First, you have to decide if “account-based marketing” is really a “thing.” Unlike other marketing channel disciplines or specialisms, account-based marketing (ABM), doesn’t require a whole new set of technologies. Sure, there are emerging tech and service providers who specialize...

How Hard is Marketing Personalization?

Mon, 13 Mar 2017 07:05:00 -0400

Econsultancy's Digital Trends in Financial Services and Insurance Report from December 2016 outlines here top priorities for marketers in 2017: Targeting and Personalization Customer Journey Management Content Marketing Clearly, these three are all connected. They reflect a shift in financial...

The Well-designed App: Countable

Sun, 26 Feb 2017 17:34:42 -0500

Well-designed apps that actually meet an unmet need tend to stand out from the crowd. Countable rises above so many apps out there. If you are a citizen of the United States, I highly recommend downloading it. I have become...

Mobile apps vs. Mobile Web: Which Should Brands Support?

Mon, 06 Feb 2017 06:36:00 -0500

What’s your preference – mobile app or mobile web site? If you are like me, I appreciate the quickness and focus of a well-designed app. And I am happy to discover a well-design mobile web site. Both, in other words....

The Best of the Best of CES 2017: An Unusual Compilation 

Sun, 08 Jan 2017 16:09:24 -0500

Along with 170,000 other people, I am fresh back from CES 2017. Before I left, I had some idea of what to expect there. I had three missions during the show. One was to shoot some video with our partners...

How to Bring the Buyer Journey Into the Enterprise

Mon, 02 Jan 2017 06:54:00 -0500

We have replaced the marketing and sales funnel with the buyer journey. After three years of re-framing funnel references to buyer journey terms, using key slides consistently in presentation after presentation and sharing outside-in thinking on the customer/buyer journey, we...