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account based  app  apps  based marketing  buyer journey  buyer  ces  customer  designed  digital  journey  marketing  mobile web  mobile 
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Digital Influence Mapping Project

Digital Influence Mapping Project: How are we influenced and how do we influence in the post-digital age. This blog represents my POV and not my employers.

Last Build Date: Mon, 17 Apr 2017 07:30:00 -0400


How Hard is Account-Based Marketing

Mon, 17 Apr 2017 07:30:00 -0400

First, you have to decide if “account-based marketing” is really a “thing.” Unlike other marketing channel disciplines or specialisms, account-based marketing (ABM), doesn’t require a whole new set of technologies. Sure, there are emerging tech and service providers who specialize...

How Hard is Marketing Personalization?

Mon, 13 Mar 2017 07:05:00 -0400

Econsultancy's Digital Trends in Financial Services and Insurance Report from December 2016 outlines here top priorities for marketers in 2017: Targeting and Personalization Customer Journey Management Content Marketing Clearly, these three are all connected. They reflect a shift in financial...

The Well-designed App: Countable

Sun, 26 Feb 2017 17:34:42 -0500

Well-designed apps that actually meet an unmet need tend to stand out from the crowd. Countable rises above so many apps out there. If you are a citizen of the United States, I highly recommend downloading it. I have become...

Mobile apps vs. Mobile Web: Which Should Brands Support?

Mon, 06 Feb 2017 06:36:00 -0500

What’s your preference – mobile app or mobile web site? If you are like me, I appreciate the quickness and focus of a well-designed app. And I am happy to discover a well-design mobile web site. Both, in other words....

The Best of the Best of CES 2017: An Unusual Compilation 

Sun, 08 Jan 2017 16:09:24 -0500

Along with 170,000 other people, I am fresh back from CES 2017. Before I left, I had some idea of what to expect there. I had three missions during the show. One was to shoot some video with our partners...

How to Bring the Buyer Journey Into the Enterprise

Mon, 02 Jan 2017 06:54:00 -0500

We have replaced the marketing and sales funnel with the buyer journey. After three years of re-framing funnel references to buyer journey terms, using key slides consistently in presentation after presentation and sharing outside-in thinking on the customer/buyer journey, we...

Idea Bar #16: Facebook Marketing for Visual Artists

Thu, 29 Dec 2016 18:12:32 -0500

Most people who know me understand that I have been a lifelong fan of Nick Cave. Alerted via my Facebook news feed, I bought tickets to “One More Time with Feeling,” the 3D movie that chronicled the making of the...

CES 2017: Looking for 4 Interesting Needles in This Year's Haystack

Mon, 26 Dec 2016 07:24:00 -0500

It’s possible that a top product or story will break out at CES 2017. More likely we will witness the slow evolution of some big categories like virtual reality, drones and autonomous vehicles. The size of the show makes finding...

Does Customer Value Grow Over Time

Mon, 19 Dec 2016 07:46:38 -0500

Does the value your customers get from their relationship with your business grow over time? This is one of the killer questions for businesses who want to build a strong value proposition and walk-the-walk of being ‘customer-centered.’ Does the value...

Three Disruptive Exercises to Transform Businesses from Within

Mon, 24 Oct 2016 07:03:00 -0400

Established businesses struggle with maintaining organic innovation. They inevitably gravitate to the ‘operational’ side of their business looking to squeeze efficiency to meet important numbers. Innovation is messy and counter to those operational priorities. (see Roger Martin's The Design of...