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Digital Influence Mapping Project



Digital Influence Mapping Project: How are we influenced and how do we influence in the post-digital age. This blog represents my POV and not my employers.



Last Build Date: Sun, 08 Jan 2017 16:09:24 -0500

 



The Best of the Best of CES 2017: An Unusual Compilation 

Sun, 08 Jan 2017 16:09:24 -0500

Along with 170,000 other people, I am fresh back from CES 2017. Before I left, I had some idea of what to expect there. I had three missions during the show. One was to shoot some video with our partners...



How to Bring the Buyer Journey Into the Enterprise

Mon, 02 Jan 2017 06:54:00 -0500

We have replaced the marketing and sales funnel with the buyer journey. After three years of re-framing funnel references to buyer journey terms, using key slides consistently in presentation after presentation and sharing outside-in thinking on the customer/buyer journey, we...



Idea Bar #16: Facebook Marketing for Visual Artists

Thu, 29 Dec 2016 18:12:32 -0500

Most people who know me understand that I have been a lifelong fan of Nick Cave. Alerted via my Facebook news feed, I bought tickets to “One More Time with Feeling,” the 3D movie that chronicled the making of the...



CES 2017: Looking for 4 Interesting Needles in This Year's Haystack

Mon, 26 Dec 2016 07:24:00 -0500

It’s possible that a top product or story will break out at CES 2017. More likely we will witness the slow evolution of some big categories like virtual reality, drones and autonomous vehicles. The size of the show makes finding...



Does Customer Value Grow Over Time

Mon, 19 Dec 2016 07:46:38 -0500

Does the value your customers get from their relationship with your business grow over time? This is one of the killer questions for businesses who want to build a strong value proposition and walk-the-walk of being ‘customer-centered.’ Does the value...



Three Disruptive Exercises to Transform Businesses from Within

Mon, 24 Oct 2016 07:03:00 -0400

Established businesses struggle with maintaining organic innovation. They inevitably gravitate to the ‘operational’ side of their business looking to squeeze efficiency to meet important numbers. Innovation is messy and counter to those operational priorities. (see Roger Martin's The Design of...



Narrative Platforms are the Brand-building Tool for the Content Age

Sat, 10 Sep 2016 14:45:20 -0400

Marketers once created brand value propositions that claimed the benefits of a particular brand. Advertising was then created to telegraph that brand position in the hopes that repeated exposures would establish that brand position in people’s minds. But times have...



4 Things I Learned at the 2016 ANA Digital & Social Media Conference

Mon, 25 Jul 2016 07:00:00 -0400

The ANA held its annual ANA Digital & Social Media Conference in Colorado Springs, Colorado this past week. I continue to be impressed with the quality of the content and programming from this organization. The staff is smart and energetic....



Purpose-driven Brands Have More to Talk About

Wed, 08 Jun 2016 11:32:43 -0400

Some brands embrace a higher purpose than shareholder value or simply making good widgets. Unilever has their Sustainable Living Plan which among other things aims to “Help more than a billion people to improve their health and well-being.” Purpose does...



Three Essentials of an Impactful Brand Content Program

Mon, 25 Apr 2016 07:04:38 -0400

Tons of advice tell brand marketers how to hijack the skills of great content publishers on behalf of their product or service. “Make it share-worthy” by studying how Buzzfeed does it; tell authentic stories; choose pictures worth clicking on; and...