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Preview: PR Communications

PR Communications



John Cass, a marketer, writes about marketing, PR, social media, agile marketing, and the Internet



Published: 2016-10-28T14:53:50-04:00

 



Should Your Non-Profit Take Up That Offer Of A Discount For Your Members?

2016-10-28T14:53:50-04:00

As a leader in several professional and member non-profits over the years, American Marketing Association, Boston Agile Marketing etc. I've received several unsolicited emails from companies about asking help to...



Marketing Project Management Vendor Questions

2016-10-17T15:02:09-04:00

One of the frequent questions I’m always asked regarding agile marketing is what tools are available to manage agile marketing. Beyond a Kanban board, excel and Google Spreadsheet. There are...



Is Posting A Link Online A Conversation?

2016-10-17T12:35:05-04:00

Running a community seems a lot tougher today than it did just a few years ago. Our smartphones enable us to know what's happening, and stay in touch. We are...



Why Google Is Improving Content Marketing!

2016-10-01T14:03:02-04:00

Chad Pollitt wrote a post suggesting that Google is the reason we have a huge volume of content in the industry. I'm confused by Chad's statement that Google ruined Content...



Customer Voice Marketing At Forrester Research

2016-09-28T16:51:09-04:00

I’m ex-Forrester Research, during my time there I was in Online Community Management in the Marketing department. My time overlapped Charlene Li leaving to found The Altimeter Group, and Jeremiah...



Project: Masters In Marketing Graduates Using Agile Marketing

2016-09-21T14:50:56-04:00

At a recent Boston Agile Marketing I spoke with one of the speakers about how to spread the word so other marketers can gain similar benefits from using agile marketing....



WorkFront's Agile Marketing Project Management Tool

2016-08-19T23:02:38-04:00

WorkFront is a comprehensive solution for agile marketing project marketing. Formerly known as AtTask, the solution provide marketers with project management either by waterfall method or agile. Check out some...



Remember Your Customer Personas

2015-07-29T07:03:00-04:00

Jeff Julian from Aji Software gave a presentation on content marketing and agile marketing at the Boston Agile Marketing Meet up tonight in Woburn, MA. Jeff's background is programming. He...



Boston MarTech Meet-up

2015-07-09T23:41:58-04:00

Tonight I attended the 3rd Boston Marketing Technology (martech) meet-up group in Cambridge at Microsoft's NERD center, in the common room. I think about 75+ people attended the event. Rick...



A Passion For Agile Marketing

2015-06-22T16:22:16-04:00

Gary DeAsi from Smartbear Software did a great job with his presentation on content and customer experiences at the Boston Agile Marketing Meet-up last week. After his session, he was...



Extreme Testing With Mark Harnett

2015-06-10T22:02:04-04:00

In the last San Francisco Agile Marketing Meetup Mark gave a presentation, “Extreme testing: Massive conversion rate improvements without going bankrupt” . Mark gave an example of testing different prices...



Agile For One With Nicholas Scalice

2015-05-26T11:50:24-04:00

Interview with Nicholas Scalice on agile marketing



New Marketing Terms In The Digital Transformation Camp

2015-05-22T14:11:05-04:00

This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new....



David Mathison on Chief Digital Officers

2015-05-20T10:30:46-04:00

David Mathison, Founder of the CDO Club describes chief digital officers to John Cass



Managing Large Marketing Teams With Agile

2015-05-12T17:27:30-04:00

At ProductCamp recently in my panel discussion on digital transformation both the audience and panel members discussed the topic of how to manage larger teams with agile processes. I asked...



Marketers Give A Hand To Product Management On Content

2015-05-02T17:40:09-04:00

Product management professionals talk about their product, they write collateral about the product when marketing. Whereas the drum beat for marketers has been, "stop talking about yourself and talk about...



Jason Healey On The SEO Maturity Model

2015-04-28T21:56:54-04:00

Pursuing my project to build a new search engine maturity model, I queried Jason Healey, SEO consultant at J2H Marketing, about his thoughts on the existing model, and what advice...



ProductCamp Digital Transformation Panel Discussion

2015-04-27T09:17:16-04:00

ProductCamp features this session on digital transformation hosted by John Cass and 3 panelists.



Scott Sweeney On Agile Marketing

2015-04-24T17:36:47-04:00

Scott Sweeney of Kubotek discusses how he uses agile marketing with John Cass



Mark Marino On SEO Maturity Models

2015-04-21T10:52:35-04:00

Mark Marino of PureHockey discusses the concept of SEO maturity models in an interview with John Cass