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Preview: PR Communications

PR Communications

John Cass, a marketer, writes about marketing, PR, social media, agile marketing, and the Internet

Published: 2017-10-19T11:42:02-04:00


New England To Northern England Trade Mission


Checking LinkedIn recently, I found a few posts by Darlene Hollywood of Hollywood Agency on her trip to Northern England with the British American Business Council of New England here...

Should Your Non-Profit Take Up That Offer Of A Discount For Your Members?


As a leader in several professional and member non-profits over the years, American Marketing Association, Boston Agile Marketing etc. I've received several unsolicited emails from companies about asking help to...

Marketing Project Management Vendor Questions


One of the frequent questions I’m always asked regarding agile marketing is what tools are available to manage agile marketing. Beyond a Kanban board, excel and Google Spreadsheet. There are...

Is Posting A Link Online A Conversation?


Running a community seems a lot tougher today than it did just a few years ago. Our smartphones enable us to know what's happening, and stay in touch. We are...

Why Google Is Improving Content Marketing!


Chad Pollitt wrote a post suggesting that Google is the reason we have a huge volume of content in the industry. I'm confused by Chad's statement that Google ruined Content...

Customer Voice Marketing At Forrester Research


I’m ex-Forrester Research, during my time there I was in Online Community Management in the Marketing department. My time overlapped Charlene Li leaving to found The Altimeter Group, and Jeremiah...

Project: Masters In Marketing Graduates Using Agile Marketing


At a recent Boston Agile Marketing I spoke with one of the speakers about how to spread the word so other marketers can gain similar benefits from using agile marketing....

WorkFront's Agile Marketing Project Management Tool


WorkFront is a comprehensive solution for agile marketing project marketing. Formerly known as AtTask, the solution provide marketers with project management either by waterfall method or agile. Check out some...

Remember Your Customer Personas


Jeff Julian from Aji Software gave a presentation on content marketing and agile marketing at the Boston Agile Marketing Meet up tonight in Woburn, MA. Jeff's background is programming. He...

Boston MarTech Meet-up


Tonight I attended the 3rd Boston Marketing Technology (martech) meet-up group in Cambridge at Microsoft's NERD center, in the common room. I think about 75+ people attended the event. Rick...

A Passion For Agile Marketing


Gary DeAsi from Smartbear Software did a great job with his presentation on content and customer experiences at the Boston Agile Marketing Meet-up last week. After his session, he was...

Extreme Testing With Mark Harnett


In the last San Francisco Agile Marketing Meetup Mark gave a presentation, “Extreme testing: Massive conversion rate improvements without going bankrupt” . Mark gave an example of testing different prices...

Agile For One With Nicholas Scalice


Interview with Nicholas Scalice on agile marketing

New Marketing Terms In The Digital Transformation Camp


This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new....

David Mathison on Chief Digital Officers


David Mathison, Founder of the CDO Club describes chief digital officers to John Cass

Managing Large Marketing Teams With Agile


At ProductCamp recently in my panel discussion on digital transformation both the audience and panel members discussed the topic of how to manage larger teams with agile processes. I asked...

Marketers Give A Hand To Product Management On Content


Product management professionals talk about their product, they write collateral about the product when marketing. Whereas the drum beat for marketers has been, "stop talking about yourself and talk about...

Jason Healey On The SEO Maturity Model


Pursuing my project to build a new search engine maturity model, I queried Jason Healey, SEO consultant at J2H Marketing, about his thoughts on the existing model, and what advice...

ProductCamp Digital Transformation Panel Discussion


ProductCamp features this session on digital transformation hosted by John Cass and 3 panelists.

Scott Sweeney On Agile Marketing


Scott Sweeney of Kubotek discusses how he uses agile marketing with John Cass