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Preview: Phenix Rising: Steven Phenix's Blog

Phenix Rising: Steven Phenix's Blog



RISE UP! with Phenix Public Relations: Blogging & Other Social Media Campaigns for PR Firms, Small to Medium-Sized Businesses



Updated: 2009-11-02T19:30:16-06:00

 



Attention marketing folks -- ViaMetric is hiring

2009-11-02T19:28:22-06:00

Attention marketing folks -- ViaMetric is hiring. We're growing rapidly and looking for qualified people. Open positions include: Inside Sales Representatives, Program Managers, Program Marketing Managers and Database Marketing Program Managers. Submit your resume at www.viametric.com, then send me a...



Sign Me Up!

2009-04-27T02:54:47-05:00

Yes, I want to see the online presentation! Fill out the form below and receive and invite to view an introductory presentation regarding Phenix Public Relations' Digital PR Services. I want to know moreCompany : First Name : Last Name...

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The Blog Song: Please Check My Blog

2008-03-20T17:48:39-05:00

Please check this funny video about blogging! Tip o' the hat to new friend Petri Darby, found this via his blog. Petri helms darbyDarnit!, a PR firm out of Houston, TX



Apocalypse Now: Will Recession, Inflation and a Moribund MSM Devastate the PR Industry?

2008-02-28T08:12:47-06:00

Remember the tech bust in 2001? How about stagflation back in the 1970's? The WaPo laments that, "Unfortunately, the Fed shows signs of overreacting to these pressures and repeating the great blunder of the 1970s." See The Specter of Stagflation....



The Day Mainstream Media Died

2008-02-24T12:39:22-06:00

Hey, PR people, where were you when the mainstream media died? Apparently it happened back in 2004 and few noticed -- except for those of us in the social media space who have been singing "bye-bye Miss American pie" for...



Recession Proof Your PR Agency with Social Media

2008-02-15T14:32:49-06:00

Seriously, how can you say your public relations agency is a full-service firm if you don't offer social media services? My advice: You need to add social media to your service offerings -- now. Why the urgency? Check out Forrester...



Social Media News You Can Use

2008-02-13T16:43:37-06:00

Josh Bernoff: Strategies For Interactive Marketing In A Recession "Many economists now believe we are in, or approaching, an economic recession. In the last recession, online spending cratered along with the rest of the advertising industry. But since interactive marketing...



Social Media Programs and PR Agencies: The Have and the Have-Not's

2007-11-19T16:00:19-06:00

By Steven Phenix AUSTIN, TX--The public relations firms with the largest revenue know something you don't: They've made social media programs an important part of their service offerings. Take a look at the public relations agencies below that do not... By Steven Phenix AUSTIN, TX--The public relations firms with the largest revenue know something you don't: They've made social media programs an important part of their service offerings. Take a look at the public relations agencies below that do not currently offer their clients social media programs. Then check out O'Dwyer's site to see how these U.S.-based independent firms rank according to 2006 revenue. Interestingly, six of the top ten PR firms do consider social media important enough to make these programs part of their regular service offerings. Social media like blogs, podcasts, forums, wikis and myspace/facebook applications should be a part of every PR agency's tool set. In fact, a recent white paper from Council of PR Firms says that in next five years, "social media must become part of the way public relations practitioners do business or they will become obsolete." (From "Relating to the Public: The Evolving Role of Public Relations in the Age of Social Media," available as a PDF here.) Remember fax blasting press releases? Not having social media programs as an integral program in 2007 is akin to not owning a fax machine, circa 1990. Would you like to become one of the Have's? Send me an email or call 512-963-4649. Our Digital PR Service is a turnkey solution that gives traditional public relations firms the ability to open an online channel of communication with their client's targeted universe of customers, influencers and prospects. With our help, you can effectively communicate messaging without journalists standing between the message and consumers. Anchored by a business blog, our campaigns use a variety of Web 2.0 and social media tools to create extraordinarily effective marketing strategies. Also, out team will take responsibility for as much, or as little of the online content development and infrastructure as you require. For more information about Phenix Public Relations' Digital PR  Service, click here. The Social Media Have-Not's 5W Public RelationsAffect StrategiesAirfoil Public Relations APCO WorldwideAshton Partners Bader RutterBateman GroupBender/Helper ImpactBizCom Assocs Bliss, Gouverneur & AssociatesBoardroom CommunicationsBridge Global StrategiesBuchanan Public RelationsCerrell Associates IncClifford Public RelationsCommunications Strategies Consensus Communications Cooney/Waters GroupCoyne Public RelationsCTA Integrated Communications Cubitt Jacobs & Prosek Communications Dan Klores CommunicationsDevelopment Counsellors InternationalDevine & Powers Communications GroupDuDell & AssociatesDye, Van Mol & LawrenceEdge CommunicationsEdward Howard & CoGale Group LTDGibbs & Soell Public RelationsGuthrie/Mayes Public RelationsGYMRHager SharpHealthSTAR Public RelationsHope-Beckham IncHorn GroupHunter Public RelationsImre CommunicationsIntegrated Corporate RelationsIntermarket CommunicationsJackson SpaldingJohn Bailey & Associates IncJS2 Communications KaplowKatcher Vaughn & BaileyKCSA WorldwideKohnstamm CommunicationsL.C. Williams & AssocsLambert, Edwards & AssociatesLandis CommunicationsLinden Alschuler & Kaplan, IncLippert/Heilshorn & AssociatesLou Hammond & AssociatesLVM Group M&P Food CommunicationsM. Silver Assocs.Maccabee GroupMakovsky + CompanyMaloney & FoxMarx Layne & CompanyMcGrath/PowerMcNeely Pigott & FoxMerritt GroupMichael A. Burns & AssociatesMoore Consulting GroupMorgan & MyersMorris + King CompanyNew West AgencyO’Connell & GoldbergPeppercomPerry Communications GroupPierson Grant Public Relations Praco [...]



Fools Rush in to Social Media Campaigns

2007-11-02T09:44:39-05:00

Where Angels Fear to Tread By Steven Phenix Meet Linda, a PR account director for several large companies. One day, one of her clients called her in for a meeting and said his company wanted to delve into social media.... Where Angels Fear to Tread By Steven Phenix Meet Linda, a PR account director for several large companies. One day, one of her clients called her in for a meeting and said his company wanted to delve into social media. "You know," said the client, "we want some of that Web 2.0 stuff. How fast can you launch a campaign?" Poor Linda had never published her own blog and couldn't even tell the difference between a wiki and forum.  But she had read a recent white paper from the Council of PR Firms that said in the next five years, "social media must become part of the way public relations practitioners do business or they will become obsolete." (From "Relating to the Public: The Evolving Role of Public Relations in the Age of Social Media," available as a PDF here.) So fearing obsolescence, Linda and her team jumped in to this brave new world. Their intent was to "join the conversation" but instead it quickly turned into a street brawl. Writes B.L. Ochman in What Kills a Social Media Campaign: "Increasingly, Fortune 500 companies like Ford, Wal-Mart, Sony and Dell are embarking on social media marketing campaigns and blundering, big time. "At best, they wasted a lot of money on ill-conceived campaigns involving blogs, video-sharing sites like YouTube, social networks like MySpace and other new media where users (horrors!) can actually create content. "At worst, their futile attempts at old-style message control (masquerading as new media) did permanent damage to their brands in the very markets that will determine their future fortunes." When your client calls you into a meeting and asks you to help move the company in a Web 2.0 direction, don’t panic. Melvin Yuan has put together a PR 2.0 University with a great list of required reading. He’s included all the classics like The Cluetrain Manifesto, Naked Conversations, The Long Tail, The Wisdom of Crowds, Wikinomics, plus various articles, ebooks and PDFs. If your client expects you to have a program in place immediately — before you have time to digest all this course work — well, it might be time to panic if you haven’t been a long-time student of social media in your spare time. And if you’re just beginning to dip your toes into all this Web 2.0 goodness, would you be comfortable putting your client’s reputation on the line while you learn on the job? My advice: As tempting as new channels like blogs and massively-multiplayer environments may be for marketing, you should make sure you understand the needs, opinions and language of the audience before throwing your messages at them. If you don’t know this new world as well as your Rolodex of reporters, it’s best to hire a consultant. Our Digital PR Service is a turnkey solution that gives traditional public relations firms the ability to open an online channel of communication with their client's targeted universe of customers, influencers and prospects. With our help, you can effectively communicate messaging without journalists standing between the message and consumers. Anchored by a business blog, our campaigns use a variety of Web 2.0 and social media tools to create extraordinarily effective marketing strategies. Also, out team will take responsibility for as much, or as little of the online content development and infrastructure as you require. For more information about our Digital PR  Service, click here. For a free consultation, send me an email or call now at 512-963-4649. [...]



Survey on social media says...

2007-10-31T12:30:38-05:00

...stop listening to surveys on social media/Web 2.0. By Steven Phenix AUSTIN, TX--Business owners, if you need to wait till acceptance rates hit a certain plateau before adopting your own social media strategy, then I promise you you're efforts will...