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Minnesota Public Relations Blog



The most recent news, jobs and events in Minnesota Public Relations. On twitter @mnpr.



Updated: 2017-06-28T08:05:14.271-05:00

 









Experienced Industry Leader Dave Schad Joins Risdall Team

2017-06-27T07:30:32.129-05:00

(image) Risdall is pleased to announce that Dave Schad has joined Risdall as Executive Vice President and General Manager. Schad most recently served as the General Manager of FleishmanHillard Minneapolis and has extensive agency leadership experience formed at FleishmanHillard, PadillaCRT, Group One, and Carmichael Lynch..

His experience in leading and growing agency teams will be a great asset to Risdall as his background aligns well with the agency given his strong belief in the value of an integrated model of digital platform development, digital marketing and communications, content strategy, paid digital engagement and analytics.

In joining Risdall, Schad said, “I’m excited about the opportunity to help shape the future of an agency that is so deeply committed to the growth of the brands we serve through impressive digital capability and true integration of communications and technology. The expertise that’s assembled here is drawn from both agency and corporate settings representing some of the brightest talent in the Cities. I’m looking forward to showcasing this team’s collective abilities.”

“In the past couple of years, Risdall has made some important hires to bring the level of experience and talent here to another level,” said Ted Risdall, Chairman/CEO of Risdall. “Dave Schad is a leader with a strong track record of success and his addition to guide our strategic growth will be a tremendous advantage to our clients and future.”

Risdall had previously announced additions to its brand development, creative, and digital marketing teams earlier in 2017 to provide industry-leading counsel for clients.






Schad Joins Risdall

2017-06-23T07:30:00.183-05:00

Risdall is pleased to announce that Dave Schad has joined Risdall as Executive Vice President and General Manager. Schad most recently served as the General Manager of FleishmanHillard Minneapolis and has extensive agency leadership experience formed at FleishmanHillard, PadillaCRT, Group One, and Carmichael Lynch.

His experience in leading and growing agency teams will be a great asset to Risdall as his background aligns well with the agency given his strong belief in the value of an integrated model of digital platform development, digital marketing and communications, content strategy, paid digital engagement and analytics.

In joining Risdall, Schad said, “I’m excited about the opportunity to help shape the future of an agency that is so deeply committed to the growth of the brands we serve through impressive digital capability and true integration of communications and technology. The expertise that’s assembled here is drawn from both agency and corporate settings representing some of the brightest talent in the Cities. I’m looking forward to showcasing this team’s collective abilities.”

“In the past couple of years, Risdall has made some important hires to bring the level of experience and talent here to another level,” said Ted Risdall, Chairman/CEO of Risdall. “Dave Schad is a leader with a strong track record of success and his addition to guide our strategic growth will be a tremendous advantage to our clients and future.”

Risdall had previously announced additions to its brand development, creative, and digital marketing teams earlier in 2017 to provide industry-leading counsel for clients.
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Reader Giveaway: Three Tickets to MnSearch Summit

2017-06-21T08:30:04.424-05:00

As a long-time proponent of the Twin Cities marketing and PR community, I’m always excited to share the latest and greatest marketing events and opportunities. Which is why I was elated when the Minnesota Search Engine Marketing Association approached me to collaborate. This Friday, June 23, the association will be hosting its fourth annual MnSearch Summit in St. Paul. The event is regarded as the most forward-thinking digital marketing event of the year, and was named a top marketing event by Inc Magazine. Topics like search engine optimization, pay-per-click, social media, email, content, video, analytics and more are packed into a one-day event. Plus, attendees will be hearing first-hand from national executives from Google, Facebook, LeadPages, Moz, Microsoft, Aimclear and more, all in a day’s work.In collaboration with MnSearch Summit, I am giving away three tickets to my readers, worth $550+ each. To enter, simply subscribe to my enewsletter and follow my social channels. I will choose three lucky winners at random on Wednesday.In addition to the giveaway, I’m excited to share an exclusive discount to my readers. If you are interested in attending, use code MNPR40 to get $40 off of your registration.The DetailsWhat: MnSearch SummitWhere: St. Paul RiverCentreWhen: Friday, June 23, 2017Who: Anyone serious about advancing their skills in SEO, content, analytics, video, social and moreE-mail me and let me know you are interested. Be sure to include Reader Giveaway in the subject.[...]






FLM+ and Harvest PR & Marketing Join Forces as FLM Harvest

2017-06-20T08:00:05.139-05:00

FLM+ and Harvest PR & Marketing today announced they will join forces, merging highly complementary competencies, cultures and client portfolios across the farm, food, environmental sciences and lifestyle spectrum. Together, the companies will rebrand as FLM Harvest.  The coming together of the firms is the culmination of two unique teams and success stories over the past decade. FLM+ and Harvest have been among the fastest-growing and most successful agencies in the food and agriculture space in recent years. Combined, the new organization will have more than 80 team members in operating locations from coast to coast.“We have watched and admired the growth and business strategy of Harvest for some time,” said Rob McClelland, president/CEO of FLM Harvest. “This acquisition will help us realize a long-standing goal to fully build out a farmer-driven food practice, and have more depth and expertise in reaching consumers to tell the story of food, agriculture and environmental sciences.”FLM+, a hybrid strategic consulting, marketing and communications company, specializes in agriculture and life/environmental sciences to improve the lives and health of plants, animals, people and communities. The FLM+ team focuses on setting strategies, aligning teams, framing opinions and creating demand.Harvest PR & Marketing represents a unique spectrum of food and farm clients, with a heavy focus on grower organizations, national commodity boards and food associations. The agency has won more than 50 national awards in the past five years, and was recently named 2017 Outstanding Boutique Agency by PRWeek.“Our goal is to harness the combined expertise of both teams and create an organization that delivers innovative solutions and results to clients in the industries that we serve,” said Heidi Nelson, executive vice president of FLM Harvest, and founder of Harvest PR. “We’re excited to bring consumer insights to our combined clients and proud to join with a company that is farmer driven and so deeply rooted in agriculture.”[...]















Job - Cargill - Truvia Social Media and Marketing Coordinator

2017-06-12T08:05:00.633-05:00

Cargill - Truvia Social Media and Marketing Coordinator









Job - MARCOMM Inc - Event Manager

2017-06-07T08:05:03.905-05:00

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MARCOMM Inc - Event Manager






Digi.City Connects: Twin Cities Roundtable

2017-06-05T08:05:09.071-05:00

This upcoming Tuesday, June 6, join Digi.City and some of the region's top business and government leaders for a private behind-the-scenes tour of the technology aspects of U.S. Bank Stadium & a discussion about the Twin Cities' smart city efforts & digital infrastructure prep for Super Bowl LII.

We will examine the role of cooperation among government, industry and communities as well as the social and economic benefits of 21st century digital infrastructure. This event is free of charge. Panel discussion will be held from 9:00-10:05 am and the optional tour follows.

Space will fill up for this unique event - please click here and register today to reserve your spot. All Twin Cities business, non-profit, government and civic leaders are welcome to attend - please share this invitation with your co-workers and others who might be interested in participating by forwarding them this email.

This event is part of a multi-city series, “Digi.City Connects,” spearheading thoughtful discussions in key metropolitan areas across the United States with local lawmakers and experts about the policy implications of smart city technologies.

Participants include:
  • Chelsea Collier – Founder, Digi.City
  • Patrick Talty – GM, U.S. Bank Stadium
  • Margaret Anderson Keliher – President/CEO, Minnesota High Tech Association
  • Rep. Joe Hoppe (R-Chaska) – Minnesota House of Representatives
  • Jonathan Weinhagen – President/CEO, Minneapolis Chamber of Commerce
Register Now.



Job - Navegate - Marketing Intern

2017-05-31T08:05:07.794-05:00

Navegate - Marketing Intern






Happy Memorial Day!

2017-05-29T08:00:18.232-05:00

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Meet Young Professional of the Year Award Winner Keegan Shoutz

2017-05-26T07:57:13.100-05:00

frameborder="0" height="61" scrolling="no" src="http://api.tweetmeme.com/button?url=http://mnprblog.com" width="50">At this year's Minnesota PRSA Classics Awards banquet on April 20, Keegan Shoutz of Lola Red Public Relations was named Young Professional of the Year.1. Tell us a bit about your public relations experience so far.Keegan ShoutzI was the president of my PRSSA chapter at St. Cloud State University (SCSU) from 2009 to 2010. I graduated from SCSU with a degree in mass communications with an emphasis in public relations. In May of 2010, immediately following graduation, I started an unpaid internship at Lola Red.Since then, I’ve grown into my role at Lola Red and have worked my way from intern to my current role as vice president.Throughout the past seven years at Lola Red, I’ve had the opportunity to work with some amazing brands both big and small. Our main priority here at Lola Red is to achieve results for our clients and to always treat clients, and the media, with the best possible service. It’s been an incredible experience working with brands like Love Your Melon, Sphero, and JR Watkins as I’ve watched them grow and I too have grown over the years.2. What role has PRSA had in your career success?Coming directly from my role in PRSSA as president of my chapter, PRSA has had a huge impact in my career within the PR industry.I attended numerous PSRA-led events while a student and have had the opportunity to serve on the student relations committee of PRSA as a professional. It’s been humbling to have the opportunity to plan and mentor students, just as I was mentored when starting my career.The PR community in Minneapolis is incredible and there are so many inspiring professionals that I have gotten to meet and become friends with through my time in PRSA. I feel fortunate to have learned early on that your experience with PRSA is what you make it. You have the opportunity to be as involved as you’d like but if you put in the effort, the return comes back to you tenfold.3. What campaign have you worked on that you are most proud of and why?When I first met the founders of Love Your Melon, they were selling their hats as a part of a class project. After learning more about their story and their true vision for turning the project into a full-fledged business, I was able to see the potential they had to change lives and attract the interest of the media. I first got them on KARE 11 here in Minneapolis back in 2010 or 2011.After parting ways as they finished school, they would occasionally reach out for assistance with projects or events.In 2014, I got the call that they were heading on a cross-country road trip in a tour bus to visit campuses and hospitals. I KNEW that story needed to be told and that so many lives would be positively impacted by Love Your Melon if I could help them reach beyond Minnesota. As part of my outreach to national media about this tour, I was able to grab the attention of a producer for the TODAY Show, who ended up filming and airing a four-minute segment during the Winter Olympics in 2014.Needless to say, it was incredible to watch the impact it had on their business. Today, Love Your Melon is one of our biggest clients here at Lola Red and I’m incredibly honored that they continue to put faith in me to help them spread their message.4. What is your desired career path?My desired career path is truly centered around being happy.I’ve managed to remain extremely fulfilled throughout my seven years at Lola[...]






Breakfast with a Legend- James C. Burroughs, II

2017-05-23T08:00:08.565-05:00

Join Minnesota PRSA on June 8 for Breakfast with a Legend, featuring James C. Burroughs, II., the Chief Inclusion Officer with the Office of Minnesota Governor Mark Dayton. This event is free, but registration is required.

When:

Thursday, June 8, 2017
8:00 AM
Where: L'Etoile du Nord Vault Room B15, Ceremonial Spaces, Capitol
130 State Capitol

75 Rev Dr. Martin Luther King Jr. Blvd.
Saint Paul, Minnesota  55155
United States
 
Contact:
office@minnesotaprsa.org
952-564-3046