Subscribe: Minnesota Public Relations Blog
http://www.mnpr.blogspot.com/atom.xml
Preview: Minnesota Public Relations Blog

Minnesota Public Relations Blog



The most recent news, jobs and events in Minnesota Public Relations. On twitter @mnpr.



Updated: 2017-03-24T08:05:07.522-05:00

 






























Weber Shandwick Presents: Media in the Age of the Unprecedented – Fake News, Filter Bubbles and More

2017-03-07T08:30:30.168-06:00

Wednesday, March 15 from 8:00 to 9:30 a.m.
 
Weber Shandwick, 510 S. Marquette Avenue, 13th Floor, Minneapolis, MN 55402
 
RSVP by March 9 – Jgustner@webershandwick.com
 
Event Details:
This free event will feature insights and analysis from Weber Shandwick on the changing nature of news and modern storytelling. Please join us as we explore today’s diverse definition of fake news and how consumers’ changing news consumption habits and the rise of platforms vs. publishers influence what people see in their news feeds. We’ll also discuss the threat fake news poses to brands, and how companies can safeguard their reputations by:
 
• Auditing influencers, media landscape and social conversations to ensure veracity
• Assessing how target audiences are getting their information
• Deepening brand resiliency through authentic engagement
• Engaging employees as advocates
• Establishing governance to know what to do should something occur
 
A Q&A with the presenters and other in-house experts will follow the presentation. Continental breakfast will be served.
 
Event Presenters:
David Krejci, Executive Vice President, Integrated Media and Enterprise
Strategy Lead, Weber Shandwick
Lauren Melcher, Director, Crisis Trainer and Rapid Response
Team Lead, Weber Shandwick





















Weber Shandwick Presents: #PrepareToProtect

2017-02-23T07:30:22.105-06:00

Weber Shandwick Presents: #PrepareToProtect  Thursday, March 9 from 8:00 – 10:00 a.m.8:00 – 8:30 Continental breakfast and networking8:30 – 9:00 Firebell data breach simulation9:00 – 10:00 Panel discussion followed by Q&A  Weber Shandwick Minneapolis, 510 S. Marquette Avenue, 13th Floor, Minneapolis, MN 55402  To RSVP, contact KTesmer@webershandwick.com.  Event Details:The free event features distinguished legal, regulatory and communications experts who will discuss successful strategies in navigating a breach of protected health information and other critical private data. There is also an opportunity to participate in a real-time data breach simulation to help assess a company’s readiness to effectively respond in the event of a breach.  For healthcare companies, it’s not a question of “if” but “when” they will have a data breach. Protecting the reputation of your organization during the time of a breach means preparing for its inevitability.  Safeguarding against a data breach isn’t enough. It’s critical to prepare your organization’s legal, compliance and communications teams to work in lockstep in the event of a devastating exposure.  Event Panelists:Celeste H. Davis, Regional Manager, Office for Civil Rights - Midwest Region, U.S. Department of Health and Human ServicesKate Andresen, Shareholder, Nilan Johnson LewisSasha Boghosian, Senior Vice President, Revive HealthKristen Thistle, Executive Vice President, Minneapolis Healthcare Practice Lead, Weber Shandwick[...]