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Preview: Minnesota Public Relations Blog

Minnesota Public Relations Blog

The most recent news, jobs and events in Minnesota Public Relations. On twitter @mnpr.

Updated: 2016-10-22T15:16:27.524-05:00


Minneasota PRSA - Current Volunteer Opportunities


There’s a range of opportunities available* – both short-term projects and longer-term volunteer needs – across most of our committees. 

Following is a brief overview of the committees that currently need members, including some that have specific skillsets they’re seeking. For more information on any of our committees, please review committee descriptions.

Please contact  Holli Henderson at to learn more about the volunteer opportunity or to be connected with the committee co-chair.

Click here for a listing of opportunities.

Accountants have CPA. Doctors have MD. Lawyers have Esq. PR has APR


Want to add more credibility to your name? How about three letters? APR.The time is now. Get Accredited.If you have been thinking about joining the ranks of thousands of practitioners across the U.S. that have earned their Accreditation in Public Relations (APR), the time is now. Practitioners who have successfully completed PRSA’s voluntary certification program have said it’s added to their PR knowledge base, made them more credible in the field and enhanced their desire to continue practicing and studying public relations. APR is not just three letters to put behind your name. It’s proof that you have demonstrated broad knowledge, experience and professional judgment in the public relations field. It also signifies your commitment to study for and prepare for the Readiness Review and written test—the two requirements in achieving APR.What is the process? Learn more here.Who is eligible?Any PRSA member in good standing can earn Accreditation. However, it is recommended that candidates have at least five years of experience in the full-time practice or teaching of public relations and have earned either a bachelor’s degree in a communication-specific field (e.g., public relations, journalism, mass communication) or have equivalent work experience, which includes public relations principles, public relations writing, public relations campaigns, research, ethics and law and internship (practical experience under supervision).The Accreditation program is administered by the Universal Accreditation Board (UAB), a consortium of nine leading industry organizations, including PRSA.Who should I call if I have questions?You will find detailed information about earning APR on, please contact Minnesota PRSA Accreditation committee co-chair Janet Swiecichowski, APR at National, contact Kathy Mulvihill, Manager, Universal Accreditation at (212) 460-1436 or, or the national website for additional information.[...]

MWMC - Peer-to-Peer: Working in Cross-Generational Offices


As the workforce changes, managing cross-generation collaboration becomes even more vital than before. Knowing how to successfully integrate the diverse generations means understanding different personality types, backgrounds and learning styles.

Join us for lunch on October 20 from 12:00-2:00 p.m. at Psycho Suzi’s Motor Lounge to hear what your peers have to say about their experiences with cross-generation offices. Bring along any struggles or success stories you may have from your own experiences.

For lunch, attendees may choose one of three entree options from Psycho Suzi's.
Space is limited, so register today!

Marketing Agency DKY Acquires Peterson|Probst


DKY, a brand communications agency, has acquired Minneapolis firm Peterson|Probst. The purchase, effective October 1, extends DKY’s capabilities in database, direct, and loyalty marketing.“The new, combined team is in the best interest of all our clients,” said Brian Dahl, DKY President. “In the digital age, the disciplines of marketing are merging and require stronger integration at all levels. The addition of the exceptional people and capabilities from Peterson|Probst is an exciting boost that our clients will definitely appreciate.”Moving Peterson|Probst’s expertise in-house gives DKY not only direct-marketing, data and fulfillment services, but also sophisticated analytics into customer journey, purchase behavior, and segmentation. “We’ll be able to dive deeper into customer engagement, which helps us get smarter and more targeted with marketing programs,” Dahl said.The deal continues DKY’s growth following the addition of public relations and content marketing to its offerings in July. With expansion, said Dahl, DKY will continue its culture of providing senior-level marketing experience without adding agency bureaucracy. DKY is known for its accessible, flat service organization that streamlines delivery of services at strategic and executional levels. Team members average over 20 years of experience and work to develop lasting collaborative relationships with clients.“For 22 years, we’ve been a pioneer as a smaller-smarter agency model,” said Dahl. “We serve clients at a high level without the unnecessary weight of long-standing agency structures. Today—with our work for Winnebago, Archer Daniels Midland, Donaldson Company, World Servants and others—we bring a great deal of firepower to the table in a very nimble package.”Peterson|Probst staff, along with co-founders and principals Joe Peterson and Tom Probst, will be supporting Winnebago as well as other DKY accounts.“Since launching Peterson|Probst in 2004,” said Probst, “we’ve built a successful marketing practice that we’re proud of, particularly with Winnebago as one of our legacy accounts. This acquisition is the right next step for our team and we’re very excited about what we can do as part of DKY.”[...]

GdB, GdB Pitch, Ackmann & Dickenson and Modern Climate To Move to Historic Maytag Building


Clear Night Group Recent Acquisitions Will Be Main Tenants in North Loop Location Clear Night Group (CNG), which recently acquired several brand, marketing and technology firms in the Minneapolis area, will move them under one roof in the North Loop in the spring of 2017.Gabriel deGrood Bendt (GdB), GdB Pitch, Ackmann & Dickenson (A&D) and Modern Climate will reside in 25,000 square feet on three floors of the historic Maytag building, currently under renovation at 515 Washington Ave. N. in Minneapolis. In addition, the companies will share a renovated rooftop space.“Just three years ago, we set out on the path to build a next-generation marketing services platform with the goal of simplifying the client experience, and providing the expertise they need to grow and thrive,” said John Hyduke, president and CEO of CNG. “Having these companies all together in one building, on one campus, will help us meet client needs more directly and efficiently.”Renovating a Historic North Loop BuildingCNG is tapping into the Minneapolis office of Gensler, an integrated global design firm, to lead the charge in creating environments that reflect each unique brand and also foster collaboration between the companies. Gensler is recognized nationally as experts in developing workplace environments that impact employee performance and innovation.Kraus-Anderson was selected as the contractor for the project, which is expected to be completed by spring 2017. Saturday Properties and VoR Development, LLC, are the landlords for the Maytag building, which is also undergoing a historic transformation of its façade, along with internal renovations. “This is an important step in activating the potential of this platform,” Hyduke said. “Walking in, clients will find a collaborative, creative and efficient experience in this centralized space. And as employees think, invent and solve, we’ll only get stronger as we all work collectively.”While the renovations are taking place on the Maytag Building, GdB and GdB Pitch will temporarily locate in the Modern Climate building at 800 Hennepin Ave. in Minneapolis. A&D will remain at 701 North Third St. until the renovations are complete.  In December 2014, CNG made its first acquisition, Minneapolis-based creative agency GdB. In 2015, CNG added a public relations division, McFarland Communications, which became GdB Pitch. In April, CNG acquired development and digital marketing firm A&D and most recently in June 2016 added brand and technology company Modern Climate.About Gabriel deGrood Bendt (GdB)GdB is a Minneapolis-based marketing services agency, offering expertise in brand strategy and communications – including advertising, interactive, public relations and stuff not invented yet. The agency is a two-time winner of the American Association of Advertising Agencies' O'Toole Award. For more information on the agency, visit GdB PitchGdB Pitch, formerly McFarland Communications, joined GdB (Gabriel deGrood Bendt) in May 2015. Named one of the Top 25 PR firms by the Minneapolis/St. Paul Business Journal in 2015, GdB Pitch has experience working with clients in many different industries, including education, consumer goods, fitness, fashion, politics, professional services, restaurants, retail and more. Visit to learn more.About Ackmann & DickensonAckmann & Dickenson ([...]

Job - broadhead - PR Intern


broadhead - PR Intern