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Minnesota Public Relations Blog



The most recent news, jobs and events in Minnesota Public Relations. On twitter @mnpr.



Updated: 2017-08-17T13:25:03.713-05:00

 












Kahn a National Leader in Digital Media and Analytics Joins Risdall

2017-08-16T07:30:24.344-05:00

Risdall is excited to continue the expansion of its digital marketing capabilities with the addition of Mahmood Khan as Senior Vice President of Digital Media and Analytics. Khan joins Risdall from Periscope where he served as the Director of Media and Analytics and led a team of digital media, paid search and SEO professionals. Prior to Periscope, he led international ecommerce campaigns for clients at Digital River. Khan currently serves as a Member of IAB Digital Media Buyer and Planner Certification Program Exam Committee which sets the standard for global certification. Khan will lead digital initiatives with a passionate data-driven perspective and his extensive expertise builds on Risdall’s integrated model of digital platform development, digital content marketing and communications, paid engagement and analytics.

In joining Risdall, Khan said, “The advanced web development and app development capabilities Risdall already possesses will easily integrate with the best practices and disciplines I am bringing and ultimately result in a very integrated digital solution for clients.”
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“We are very excited about Mahmood joining the team,” said Ted Risdall, Chairman and CEO of Risdall. “His knowledge and high level of expertise with national and global initiatives will help Risdall lead clients to live fully and effectively in the digital world and enable us to deliver business results that matter.”















Riley Hayes Advertising Hires Schultz.

2017-08-11T07:30:02.802-05:00

Riley Hayes has hired Karen Schultz as Director of Marketing. She will be heading up the agency’s new business activities and advocating for the agency’s LoveAction approach – an approach that fuses brand creativity and tactical muscle to create marketplace advantage – via digital and traditional marketing. Karen's background includes Scales Advertising, Clarity Coverdale Fury Advertising and Gage Marketing Group.

“We’re excited to have Karen on board,” said Riley Hayes’ CEO, Tom Hayes. “She has the experience, passion and drive to find LoveAction solutions for our clients.”

Karen has a graduate degree in strategic communication from the University of Minnesota School of Journalism and Mass Communication, as well as a digital marketing certificate from the University of St. Thomas.






broadhead expands with four new hires

2017-08-08T13:55:16.815-05:00

Minneapolis agency broadhead continues to grow, recently welcoming four team members.
Keith Grauman joins the agency as a PR supervisor, working on both food and B2B clients. He comes to broadhead after serving as an editor for the Growler Magazine and previous roles at Weber Shandwick.

Malarie Holmes, MA, comes to broadhead as a management supervisor, driving strategy across integrated campaigns. She was previously at Three Deep, Wingnut and Periscope.
Amanda Leacock is joining the agency as a senior art director, bringing in a wealth of print, broadcast and digital knowledge. She was previously at Catapult Marketing, Fallon and Campbell Mithun.

Anna Nelson joins broadhead as a digital strategist, tasked with optimizing online audience engagement. She has previously worked as a quality assurance test lead and business consultant for Thrivent Financial, and as the senior digital marketing strategist for Penn State University.
“We’re excited to have these four new, innovative and strategic individuals join our team,” said Beth Burgy, president, broadhead. “Their backgrounds and experiences align well with broadhead’s expanding client base and agency vision.”

For more information on broadhead and to view available jobs, visit http://broadheadco.com/






Minneapolis Agency Maccabee Public Relations and Client RBA Honored by Content Marketing Institute for E-book Campaign

2017-08-07T07:30:31.352-05:00

Maccabee Public Relations and its client RBA, the Wayzata-based digital and technology consultancy, have been honored in the 2017 Content Marketing Awards from the Content Marketing Institute (CMI). The “6 Reasons Your Intranet Project Will Fail, & Tips for Success” e-book – designed to position RBA as an intranet and digital workplace thought leader and drive inbound sales – placed as one of four finalists in Content Marketing Awards category of “Best Use of E-Book or White Paper Program.” 
 
“Maccabee helped us communicate our point of view through content marketing – and orchestrated all of the details to get it in front of the right audience,” stated RBA’s Marketing and Corporate Communications Manager Jenna Soule. “And, leveraging the e-book in our sales activities directly contributed to winning major clients for RBA.”
 
Maccabee led development and promotion of the 30-page e-book that led to RBA realizing new sales leads and additional revenue, as well as social media engagement and media placements. By crafting an e-book that leveraged the thought leadership of RBA’s experts to directly address issues on the minds of its prospective client pool, instead of just pushing out information about its services, Maccabee helped RBA build relationships with its target audience of Minnesota-based business decision makers. Within 11 months of its release, the e-book drove new business leads for the RBA sales team, who successfully closed $2M in sales from new clients and digital workplace engagements.
 
Read about Maccabee’s expertise in content and inbound marketing: http://maccabee.com/what-we-do/content-and-inbound-marketing/









Stella & Chewy’s - Product Launch

2017-07-28T07:30:19.056-05:00

Stella & Chewy’s, a leader in the rapidly growing freeze-dried and frozen raw segments of the pet food industry, has introduced two new products to the market along with an integrated campaign created by Haberman.
 
The creative centerpieces of the push—charming black and white animated videos that stand out from the typical commercial aesthetic in this space—celebrate the everyday ways pet lovers go above and beyond for their companions.

Set to run through October in 12 of the country’s biggest markets, the campaign kicks off with digital videos and native advertising, followed shortly thereafter by a fun contest that will be promoted through Stella & Chewy’s social channels. The creative elements will also get a boost from influencer partnerships and media relations efforts.

For more information on Stella & Chevy's new campaign please click here.