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Preview: Minnesota Public Relations Blog

Minnesota Public Relations Blog

The most recent news, jobs and events in Minnesota Public Relations. On twitter @mnpr.

Updated: 2017-12-16T22:04:32.743-06:00


Gibbs Promoted to Executive Vice President, Strategy


 Nicki Gibbs has been promoted to executive vice president, strategy at Beehive Strategic Communication. Gibbs will continue to lead client strategy and business development, as well as services development.

“Nicki’s keen insights, strategic vision and thoughtful leadership inspire and elevate both her team and her clients,” said Lisa Hannum, president and CEO of Beehive Strategic Communication. “Her passion, clarity and positive energy simply make everything better.”

Gibbs’ agency and industry leadership has earned her many awards and accolades. She most recently was recognized as a Top Woman in PR” by PR News for her work with University of Minnesota Health, Christopher & Banks and, a Zappos company.

Gibbs joined Beehive in 2005, and most recently was senior vice president, strategy. Prior to joining Beehive, she spent nearly a decade at Weber Shandwick. Gibbs leads a client portfolio that includes health care, higher education and retail industries, and works with clients including Beaumont Health, 3M, PreferredOne and Rasmussen College.

To learn more about how Nicki Gibbs identifies key triggers and movements that translate into connections and ideas for clients, read her latest CQ Field Study on the Beehive blog.

CobornsDelivers launches new advertisment - Little Man


CobornsDelivers, the trusted local employee-owned grocer that has been providing Twin Cities
homes with online grocery delivery for over eight years, has a new TV spot,
from SHOUT Creative.

The New Hope, Minnesota-based company offers convenience and rigorous quality control to shoppers who’d like to save themselves the stresses of an in-person trip to the store. We all know how bad  it can get: fighting parking lot traffic during peak hours, missing out on after-work yoga class because dinner must hit the table at 6 and there’s no
food at home, trying to keep healthy food goals in mind even though treats beg to be impulse-purchased as you make your way down the aisle...and for parents of babies and young children, the risk of the dread mid-shop meltdown.

SHOUT and CobornsDelivers have created Little Man, a TV spot that makes light of the seismographic changes to a toddler’s demeanor that show a temper tantrum is in the offing. It’s a funny, relatable spot that will have every parent nodding—Mom’s back is turned as she tries to remember everything on her list….but the viewer knows before she does is that it’s already too late. For a five-dollar delivery charge, she could have saved herself the trip to the store, the time spent shopping, and the super-stressor of having an entire store’s eyes on her as she carries her screaming little guy to the car.

Hey, we’ve all been there!
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Garrison Joins Padilla as Vice President, Insights and Strategy


Padilla announced today that Mike Garrison has joined the agency as vice president of Insights and Strategy. He will work closely with SMS Research Advisors, Padilla’s in-house market research and consulting firm. Together, Garrison and the SMS team will turn great research into compelling understanding of consumer behaviors.

(image) “A robust insights and strategy capability is essential to a number of important initiatives at Padilla,” said Padilla CEO Lynn Casey. “Mike’s expertise strengthens our ability to provide research-based strategic counsel to our clients and guide them to truly connecting with those who matter most to their success.”

Garrison brings a long history of exploring, questioning and translating consumer behaviors to Padilla. Prior to joining the agency, he served as vice president and lead consumer strategist for Iconoculture, a business management consultancy based in Minneapolis. Garrison also served as senior manager of brand research and consumer insights for Nickelodeon, managing all aspects of primary research projects.

“I’ve always been passionate and inquisitive about what drives consumer behavior,” Garrison said. “By joining Padilla’s research team, I’m confident we can help inspire and empower the agency’s clients to deliver more meaningful experiences for their customers.”
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Padilla CCO Heath Rudduck Named to The Holmes Report’s Innovator 25 Americas List


Heath Rudduck, Padilla chief creative officer, has been named to The Holmes Report’s Innovator 25 Americas list for 2017. In its fifth year, the list includes innovators from the United States, Latin America and Canada.

“This year's innovators made the cut because they're producing work that points to the future of marketing and communications. Innovation is evolving and this list reflects the diversity inherent in curating a list like this one,” according to The Holmes Report. “Champions for creativity, pay equity, storytelling and business analytics are among those featured on the list, all innovators in different – but meaningful – ways.”

Rudduck assumed the chief creative officer mantle at Padilla in 2014, bringing to the agency a wealth of management, creative and digital experience, having worked at a variety of national advertising and digital agencies across the United States and his native Australia.

More information about Rudduck and the Innovator 25 Americas is available here.

Sleep Number - Digital & Social Media Director


Digital & Social Media DirectorJob Location Minneapolis, Minnesota OverviewTo drive strategy, planning, execution, and performance for all paid digital media, ultimately building brand awareness, generating website and store traffic, and deepening customer engagement. ResponsibilitiesLead the strategy, development, execution and optimization of paid digital efforts, including display, mobile, video, social and SEMLead and own strategies that drive high-quality traffic to website/store and ultimately convert to unitsContinue to build in-house media buying capabilities across social, display and videoProve out efficiency and effectiveness of in-house media buying Partner with retail, e-commerce and direct channels to align digital marketing campaigns against channel specific business objectives.Identify opportunities for applying new technologies, digital products and services to online campaignsOwn digital marketing budget, allocations, forecasting, results and reportingClosely align with the traditional and website leaders to ensure the cross functional plans provide optimal business resultsPartner with media analytics and agency to maintain and/or develop effective reporting tools Drive development and management of co-marketing and co-branded partnershipsManage and develop a digital media team to achieve excellence through high performance initiatives, goals and partnerships Stay abreast of new digital media trends and the overall digital environment.QualificationsMinimum 10 years of progressive digital marketing experience required. Digital agency experience preferred Bachelor’s degree required, MBA preferredTrack record of delivering multifaceted digitally driven campaigns from strategy through executionProven expertise for building an in-house digital buying teamStrong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs Engagement driving management of digital team of 6 FTE’sCreative thinker and innovator Collaborative leader working in highly integrated team environmentExceptional relationship building and people management skills as well as the ability to prioritize, multitask, focus, lead, influence and delegate while working in fast-paced and demanding situations.Strong written and verbal communication skills required Must have strong consumer understanding skills, ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers BS/BA required, MBA preferredApply Now. frameborder="0" height="61" scrolling="no" src="" width="50">[...]

Happy Thanksgiving!


Happy Thanksgiving

Navigating the Worldwide Web to Launch Your Music Career


Prince, Bob Dylan, Janet Jackson and The Replacements all credit Minnesota for helping to jumpstart their career. The vibrant music scene pulsating throughout the Twin Cities is alive, and well. One of the reasons for this is the large number of innovative record labels located all over the state. These record labels have been responsible for some of the greatest and are looking for more talent to spread Minnesota’s sound to the world. So, how do you get noticed by one of these labels? Follow these tips to promote yourself online and hopefully catch the attention of a producer.Create a Name for YourselfThe first thing about getting noticed, is to find something that makes you shine. Think about what kind of musician you want to be and how you can make a difference in the industry. Emphasize this differentiation and use this as your brand. You might want to start by doing some research into some of your favorite artists to see how they position themselves in the market.Create a WebsiteOnce you figure out your brand, you're ready to promote your music online. The first step is to create a website that holds everything fans need to know about you. This site should reflect the newly created brand you identified for yourself and exude your identity. There are many hosting sites available for your use, but check out Wix, Wordpress, Bandcamp, or Squarespace. These sites have designs that are created just for musicians.Get ConnectedYou will need to get your music out there on as many platforms as possible including putting tracks on SoundCloud, iTunes, and Spotify. Then, get yourself connected through social media. You will need a presence on all the platforms, such as Facebook, Twitter, Instagram, and Snapchat. Use the same handle for each of these accounts so that fans can easily identify you. Also, be sure to link your newly created website to each of your social media pages so that people can learn more about you.Get NoticedYou will need to create fan base by reaching out to your fans. Post on your social media accounts daily and ask questions or encourage your listeners to engage. Start using popular hashtags and make one for yourself, and ask people to respond using it. Once you get a good fan base, then you can start reaching out to music blogs to see if they’d like to do a piece on you. This is a great way to get noticed by an even bigger community.You have to start day by day and grow your presence. If you’re determined, you will eventually create a large enough fan base that will catch the attention of one of Minnesota’s best record labelsBy Lucy Wyndam - [...]

Tomorrow is Give to the Max Day 2017!


Tomorrow is Give to the Max Day 2017. It is the pre-Thanksgiving Day way to draw attention to Minnesota non-profits.  There are so many worthy causes to give to it can be overwhelming to think about it.

I want to challenge you to step outside of your comfort zone for one minute and try giving to an organization that you believe in. Check it out!

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Jessica Petrie, most recently the public relations manager for the Ordway Center for the Performing Arts in Saint Paul, has joined Minneapolis agency Maccabee Public Relations as its new Account Manager.   Prior to her role at the Ordway, Petrie worked at both agencies Gage and LaBreche PR as a senior public relations specialist – serving such clients as 3M, Capital Safety, Tastefully Simple, Oak Grove Capital, Meritas and Wealth Enhancement Group. Before that, Petrie worked as an assistant account executive at the agency Perception Ink PR, assisting on clients including Angie’s Kettle Corn, Nicollet Island Inn, Cook County Events and Visitors Bureau, Chamilia and Ronald McDonald House-Upper Midwest. Five-time winner of Minnesota’s “100 Best Companies To Work For,” Maccabee is a public relations and online marketing agency providing clients with exceptionally strategic and creative media relations, social media strategies, inbound/content marketing and corporate communications counsel from its headquarters in the North Loop District of downtown Minneapolis. Learn more about Maccabee at and, and find the agency on Facebook, Twitter,LinkedIn, Instagram, YouTube and Pinterest.[...]