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Minnesota Public Relations Blog

The most recent news, jobs and events in Minnesota Public Relations. On twitter @mnpr.

Updated: 2017-09-22T09:27:04.711-05:00


Zipko Strategy and the Connolly Kuhl Group Join Together to Launch Velocity Public Affairs


Zipko Strategy and the Connolly Kuhl Group today announced they have joined together to create Velocity Public Affairs. Velocity is built on two long-standing, successful firms that have already been supporting similar clients with strategic services. The new, full-service public affairs firm is committed to bringing their clients exceptional service through strategic planning, grassroots marketing and mobilization, government relations, marketing communications, coalition building and media relations.“Velocity is an opportunity for both of our companies to build on what is already a strong partnership,” said Mike Zipko, Principal of Velocity Public Affairs. “We bring together a unique mix of media, business, government and political campaign experience that is incredibly important to help our clients.  Working as partners we have been able to help our clients solve challenges.  Together as Velocity, we are excited about building on this success.”“The challenges people face today are often more complex and intense because of how technology has blurred what used to be clear lines between marketing, public relations, business, and politics,” said Carl Kuhl, Principal of Velocity Public Affairs. “Our background and blend of experience is important today in a marketplace where a tweet or Facebook post can create an immediate challenge or opportunity for a company or organization.  Our focus is using our experience to create meaningful results for our clients.”Velocity Public Affairs serves clients across the upper Midwest and is an active partner with fourteen chambers of commerce. Its team has helped clients in a wide variety of industries, including mining, housing, energy, manufacturing, construction, hospitality, transportation and development. It has also worked with public sector and non-profit clients including cities, port authorities, charities, and other non-governmental organizations.“Our two companies have been very fortunate to have been able to serve clients across the region and in different marketplaces,” said Patrick Connolly, co-founder and principal of Velocity Public Affairs.  “We are fierce advocates for our clients and together as Velocity we are excited about the chance to do more to help create results and impact.[...]

Tunheim Hires Three New Consultants


Tunheim, a Minneapolis-based communications consulting firm, recently announced the hire of Media Consultant Meredith Kessler, Digital Consultant Nick Marcouiller, and Public Affairs Consultant Cailin Rogers.  Meredith KesslerMeredith joins Tunheim with more than 10 years of experience working in publicity, events, crisis communications, and media relations in both New York and Minnesota.  Previously, Meredith worked for the Walker Art Center as the Assistant Director of Public Relations where she handled prominent crisis communications, established strong relationships and directed media relations for multiple programmatic and institutional areas. Her prominent projects included large gallery exhibitions, film programs, the executive director’s office and the reopening of the Minneapolis sculpture garden.  Prior to joining the Walker Art Center, Meredith began her career in media relations in New York City, where she managed book publicity campaigns for prestigious publishing houses including Farrar, Straus and Giroux (FSG) and Grove Atlantic Inc.  Meredith completed her undergraduate degree at the University of Minnesota, Twin Cities in English, with a focus on literature.  Nick MarcouillerNick began his career on the Obama 2012 campaign, where he supported the team innovating campaign technology by transforming social media audiences into volunteers and small donors.  Previously he served as Deputy Digital Director of a presidential campaign, where his talents were directed towards communicating national messaging to Minnesota’s digital audiences.  Nick adds to Tunheim’s extensive experience developing informed and compelling strategic campaigns, as well as cultivating strong relationships with stakeholders and community leaders in the public affairs, corporate and non-profit sectors. He also has strong experience in UI/UX design.  Nick graduated from the University of Minnesota College of Liberal Arts summa cum laude. He has lived and worked across the country including Minnesota, Chicago, and Greensboro, North Carolina.  Cailin RogersWith a background in political campaign work, community engagement and strategic planning, Cailin brings profound expertise to Tunheim.  Before joining Tunheim, Cailin worked for the St. Anthony Park Community Council (SAPCC) where she transformed the organization’s strategic focus, engagement strategies, and comprehensive policies and procedures. She also supervised various real estate development projects and coordinated equity initiatives.  Prior to her work with the SAPCC, Cailin managed successful issue area and candidate-specific campaigns, and in 2016 was appointed to the Mississippi Watershed Management Organization’s (MWMO) Board of Commissioners by Mayor Chris Coleman. Cailin serves on two boards including the Jennings Community School and the Towerside Innovation District.  Cailin graduated from the University of Minnesota’s Humphrey School of Public Affairs with her Master’s Degree in Public Policy and Regional Planning.  “At Tunheim, we look for talent that brings unique perspectives, critical thinking and a passion for solving our clients’ problems,” said Chief Transformation Officer, Lindsay Treichel. “Meredith, Nick, and Cailin are great additions to our strong bench of consulting talent, and we’re thrilled to be able to bring their expertise to our clients.”[...]

5 Valuable Trade Show Public Relations Tips


Public relations (PR) is all about getting a positive message out to the public. It is something that is absolutely crucial for any organization, but you do not have to burst your budget to be successful. The media is a big part of a public relations campaign and it is looking for stories that are interesting, not necessarily the ones with the most money behind them. Here are some ways to have a successful public relations campaign at a trade show. 

Use the PR From the Show

You do not have to reinvent the wheel. If the trade show organizers have a PR plan in place, do what you can to piggyback onto it. Make sure you have a presence in the media room and at any press conferences. Chat with the organizer to see what their plans are so that you can initiate those plans into your strategy. 

Target Your Message

"Always have in mind the primary purpose of your attendance at the show. If media members are there, they will want a story that will interest their viewers or readers. Tailor your message to whatever outlet you are dealing with at that moment in time," said a spokesperson for CenterPoint Marketing, a Minnesota trade show design company. 

Produce a News Release

This will be the first point of contact with the media for this event. It should be no more than one page, and it should hook the reader with a creative headline. Like a news story, make sure that it answers the who, what, when, where, why, and how of your message. 


Simply sending a news release may not be enough. do not be afraid to give a media contact a call to let them know you are sending them information. You can also follow up with them to ask if they've received it. During these conversations you can try to get them to commit to stopping by your booth for a chat. 

Build Relationships

During these conversations you can develop a rapport with your contacts. That way they do not feel pressured or hassled by a stranger. While you will not necessarily be friends, it is good to be on friendly and familiar terms. You can provide information that's unrelated to your goals, but will further cement the relationship. 

Hopefully with these tips your next trade show appearance will be the public relations success you hope it will be.