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Preview: Minnesota Public Relations Blog

Minnesota Public Relations Blog

The most recent news, jobs and events in Minnesota Public Relations. On twitter @mnpr.

Updated: 2017-02-21T08:05:02.681-06:00


PadillaCRT Promotes Matt Kucharski to President


Matt Kucharski, a veteran communications, marketing and public relations strategist, has been promoted to president of PadillaCRT. He succeeds Mark Raper, who moves into the new role of chief counsel officer at PadillaCRT. Lynn Casey continues as the company’s CEO.  

Kucharski joined the agency in 1989. As a member of PadillaCRT’s Executive Leadership Team, he leads the agency’s business-to-business and business-to-consumer practices. In his new role, the agency’s health practice also will report to Kucharski. As a seasoned business counselor, Kucharski has expertise in branding, corporate communications, reputation management and issues management.  
“Matt is a big-picture thinker and sought-after counselor. He truly defines what it means to be a leader in our industry,” said Casey. “Thanks to Mark’s leadership and vision, and Matt’s willingness to assume the mantle of president, PadillaCRT is ready to move forward and make 2017 and beyond the best years of our company.”  

“Matt is universally respected and admired by clients and staff – including me,” Raper said. “As I transition toward retirement next year, I am thrilled that someone of his caliber will assume the role of president.” 

Kucharski also serves as PadillaCRT liaison to the Worldcom Public Relations Group, the world's largest partnership of independent communications firms, and served as chair of Worldcom from 2010-2012. He sits on the board and executive committee of the Minnesota High Tech Association, the Twin Cities American Heart Association board of directors and the national board of Pheasants Forever, one of the nation’s most respected conservation organizations. He also performs ad hoc consulting for a variety of nonprofit and community groups.  
Kucharski has spent more than 15 years as an adjunct instructor of marketing and strategic communications at the University of Minnesota and frequently serves as a panelist, guest speaker and moderator on a range of strategic communications, marketing and business strategy topics. He graduated with a degree in journalism and business administration from the University of Wisconsin-River Falls.

Harvest PR & Marketing hires four


Harvest PR & Marketing—a food, farm and lifestyle communications firm based in Minneapolis and Portland, Ore.—is pleased to announce four promotions in the agency’s Minneapolis office.
“These recent staff promotions reflect tremendous professional growth among our team, and our expanding creative strategy and offerings in social and digital,” said Harvest Principal and Founder Heidi Nelson.
·       Eric Davis – Promoted to Vice President, Group Account Director and Creative Strategy. Davis will lead creative strategy for the agency, while continuing to manage key accounts, such as Southern Peanut Growers and U.S. Apple Association, and consumer media relations programs for Mushroom Council.
·       Trista Cady – Promoted to PR Account Supervisor. Cady expands her leadership in the agency’s agriculture practice, including on accounts, such as Delacon, Marrone Bio Innovations, Nutrients for Life Foundation and Pacific Ag.
·       Adriane Rippberger – Promoted to Digital Strategy Director. Rippberger will direct digital strategy for the agency, while continuing to lead digital programs for accounts such as Mushroom Council and National Watermelon Promotion Board.
·       Amanda Schlesner – Promoted to Social/Digital Senior Account Executive. Schlesner oversees social and digital campaign activities for Southern Peanut Growers, Hearth Patio and Barbecue Association and U.S. Apple Association.

CCF Hires Hanna


Clarity Coverdale Fury (CCF) has hired Nissa Hanna to lead account planning services for the agency.

“Our strength is using marketing communications to change behavior for the good,” said Rob Rankin, CCF President. “Nissa’s passion for understanding consumer motivations and desires builds upon our ability to help brands resonate with today’s Conscious Consumers, which is the target audience that often helps drive and lead behavior changes.”

Hanna brings over a decade of experience in account planning and consumer insights to CCF. In her most recent role, she led category and demographic practices as a researcher and editor with CEB Iconoculture. Her approach combines elements of anthropology, journalism and marketing to push past common assumptions and surface-level information. She seeks to identify disconnects, hurdles and true insights that reflect and resonate with consumers' emotional needs.

CCF's account planning capabilities are comprehensive and integrated, ensuring that target audiences are well defined, understood and represented throughout the development of brand strategy, creative, digital and media.

PRSA - APR Open House Web Meeting Schedule


The APR Online Study Course, APRPREP provides an opportunity to explore, practice and pass the Examination for Accreditation in Public Relations. The self-paced online course includes ten modules, interactive simulations, and feedback from APR Facilitators to gain your APR. The course is Instructor-led, self-paced, and includes weekly web meetings. We use performance-based learning activities and assessments. [APRs are welcome to hear more about the study course and how to facilitate.]


Launch Next Open House Web Meeting

Preston Kelly Announces New Leadership


PrestonKelly, long-time and award-winning Minneapolis branding agency, today announced that Jennifer Gove has assumed the position of President, effective immediately.  “Jennifer’s fanatical passion for our industry and born leadership abilities make her the ideal candidate to help guide our evolving agency,” said Chuck Kelly, Chief Executive Officer, Preston Kelly. “With Jennifer’s brand success stories and client relationship skills, we are strategically aligned for exceptional work and growth into 2017 and beyond.”As President, Jennifer will serve as key leader of the agency, helping to drive evolution and next-generation thinking, including fostering breakthrough and strategic brand and digital work. Among her responsibilities will be leading business development and account management.“I was born into an advertising agency owning family, literally learning the business at my grandfather’s knee,” according to Gove. “This step into an up and coming agency like Preston Kelly is what I’ve been planning my career toward. Preston Kelly’s Iconic Ideas approach and the results they’ve been getting for growth-minded clients is nicely aligned with what I believe and how I like to work.”Jennifer has more than 20 years of agency experience in consumer and business-to-business marketing and branding.  For the past nine years, Jennifer has been leading a newly formed division at Olson with her most recent title Vice President, Managing Director. She is a sought-after industry speaker and has been leading teams internationally and domestically on some of the world’s most successful Lottery campaigns. Recent clients have included the Minnesota Lottery, Fifth Third Bank, Blue Cross Blue Shield of Minnesota, University of Virginia, St. Luke’s Health System and Allen Edmonds, to name a few.  Prior to Olson, Jennifer was Account Director at Colle+McVoy where she worked on Johnson & Johnson Vision Care, Nestle Purina and Minnesota Lottery. In addition to account management, her early career consisted of media planning, public relations and production as well. Originally from Syracuse, NY, Jennifer left the east coast to attend the advertising school at Southern Illinois University, making the great Midwest her home.[...]

PadillaCRT Selected As Bordeaux Wines U.S. Public Relations Agency of Record


The Conseil Interprofessionnel du Vin de Bordeaux (CIVB), which represents and promotes nearly 6,600 wine growers and 300 wine merchants in France’s respected Bordeaux wine region, has selected PadillaCRT as its public relations agency of record for the United States. The work will be based primarily out of the agency’s New York office.  
“We’re excited to partner with PadillaCRT on our consumer, trade and influencer public relations activities in the U.S.,” said François Jumeau, CIVB marketing manager. “PadillaCRT’s creativity, dynamism and professionalism, as well as its extensive experience working with other wine regions, make the agency an ideal fit for promoting Bordeaux wines.” 
“Bordeaux is considered one of the world’s seminal wine regions,” said Lynn Casey, PadillaCRT CEO. “What makes Bordeaux so exciting is that its wines come in a variety of styles, colors and price points, so there is a great opportunity to tell the full story of Bordeaux wines and showcase their versatility and food-friendliness. The unparalleled history of the region is coupled with a new generation of growers and winemakers who honor both innovation and deep-rooted tradition. 

They are expanding the definition of Bordeaux, while remaining anchored in the spirit of the region’s people and wine. PadillaCRT is thrilled with the opportunity to work with the region at such a dynamic time.”

Clarity Coverdale Fury to Elevate Animal Conservation from 6700 Feet


The Cheyenne Mountain Zoo – a leading force in animal conservation and endangered species protection – has chosen Clarity Coverdale Fury (CCF) to head up its advertising and marketing efforts.

Located in Colorado Springs, CO (and the only zoo in the country to be located on a mountainside), the Cheyenne Mountain Zoo uses the beauty of the animal kingdom as a gateway to inspire people into action that helps conservation efforts both here and around the globe.

“There is a lot of synergy between the conservation work Cheyenne Mountain Zoo is known for and CCF’s work with conscious consumers that made them a natural fit for us,” said Jenny Koch, Marketing Director for Cheyenne Mountain Zoo.

Cheyenne Mountain Zoo was named 6th best zoo in the country and 16th best zoo in the world in the most recent TripAdvisor Top Zoos ranking.

With ‘Giraffe Cams’, breathtaking vistas, over 30 endangered species and their ‘Quarters for Conservation’ program – the Colorado-based zoo is a truly unique experience that helps fund conservation initiatives with every single visit.

“We’re looking forward to working with a team and an organization that has such a clear mission that aligns with ours,” said Jim Landry, CCF’s Executive Creative Director. “At Cheyenne Mountain Zoo, it’s about having fun and inspiring positive change.”

Continuing its tradition of partnering with brands that believe in helping create behavioral change for the good and following a string of other recent new and current client wins, CCF extends its position as a strong and forward-thinking leader in the advertising and marketing industry.