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Preview: Metzger Associates' Blog

Metzger Associates' Blog



Communication strategies for the 21st century by Metzger's New Media Practice Director.



Updated: 2008-02-17T10:45:00-08:00

 



We've Moved -- Our Blog, That Is

2008-02-17T10:45:00-08:00

We've moved our blog from Typepad to Wordpress. Please check for new posts and updates at metzgerpr.wordpress.com. We'll keep this one up a bit longer, but won't be posting here. We'll see you at the new site!



We've Moved -- Our Blog, That Is

2008-02-17T09:41:42-08:00

We've moved our blog from Typepad to Wordpress. Please check for new posts and updates at metzgerpr.wordpress.com. We'll keep this one up a bit longer, but won't be posting here. We'll see you at the new site



We've Moved -- Our Blog, That Is

2008-02-17T09:38:55-08:00

We've moved our blog from Typepad to Wordpress. Please check for new posts and updates at metzgerpr.wordpress.com. We'll keep this one up a bit longer, but won't be posting here. We'll see you at the new site



We've Moved -- Our Blog, That Is

2008-02-17T09:38:13-08:00

We've moved our blog from Typepad to Wordpress. Please check for new posts and updates at metzgerpr.wordpress.com. We'll keep this one up a bit longer, but won't be posting here. We'll see you at the new site



New Media Minute from Daisy Whitney

2007-12-03T20:49:21-08:00

A reporter I've worked with for some time, Daisy Whitney, has recently expanded her work from from TV Week and other publications to her own video podcast -- The New Media Minute. I've been enjoying her commentary for some time,...

A reporter I've worked with for some time, Daisy Whitney, has recently expanded her work from from TV Week and other publications to her own video podcast -- The New Media Minute.

I've been enjoying her commentary for some time, and this week featured another of my favorite "new media" personalties: Gary Vaynerchuk of Wine Library TV.

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I found this particular episode of Daisy's video weblog (or vlog) is important for a couple of reasons:

  1. I like how Daisy is expanding her work to a new medium, and how the Web is allowing her to do so without securing a contract, job, what have you, with a network or other established media outlet. She's doing good work, and I hope her following continues to grow.
  2. In this episode, she's profiling someone who's doing the same thing. He even notes in his interview that he's been approached by some networks, and while he might consider some, he likes what's happening on his own show and doing it his own way -- the essence of the "new media."

But perhaps most importantly, you have to love a guy that talks about wine that uses phrases like "this wine rocks my face off" and "less than 20 bones." So much for wine snobbery!

Check out Daisy and Gary at:

Daisy Whitney
Gary Vaynerchuk

Take a look, and as Daisy would say, head on over to Facebook and "friend them up!"

 




How Changes to Media Changed College Football

2007-11-18T15:12:15-08:00

So, how did the change in the media make for the strangest year (in my humble opinion) in the history of college football? Simple -- more exposure for more teams. This year's season has been one of the strangest ever....



Comments from the PRSA Gold Picks

2007-09-26T20:06:56-07:00

As sponsors of the Colorado Public Relations Society of America (PRSA) Gold Pick Awards, we were able to have a little fun in the program. Rather than taking out a huge ad that just congratulated everyone, we took out an...



Thanks for "Twittering" With Us

2007-09-21T13:19:19-07:00

Thanks to the PRSA folks for putting on a great Gold Picks Award Dinner last night, and thanks to everyone who played along with our text message game! We're still getting comments and will have them posted here soon, so...



If It Isn't Bad Enough the First Time Around...

2007-08-31T06:51:02-07:00

posted by Doyle Poor Miss South Carolina. I have no idea what the ratings were for the recent Miss Teen USA pageant, but I know I wasn't watching. But I have seen the pitiful clip of Miss South Carolina's rambling...

posted by Doyle

Poor Miss South Carolina.

I have no idea what the ratings were for the recent Miss Teen USA pageant, but I know I wasn't watching. But I have seen the pitiful clip of Miss South Carolina's rambling rant on why many Americans can't locate the U.S. on world map.

It would be too easy to poke fun, and too many already have, so let's hope she was just really nervous.

However, there's a lesson here for all of us regarding the conversational media -- millions of people that have no interest in a beauty pageant have watched this disaster. A mistake by any of us now lives on the Internet. It can be shared, forwarded, commented upon and rapidly distributed to an even larger audience than the original broadcast.

Just like bad news about your company, or missteps by members of your management team.

 

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Bad Idea

2007-08-27T08:08:36-07:00

posted by Doyle Paying bloggers to post is a bad idea for everyone concerned. Can lots of posts improve your search engine ranking? Yes. Is it OK if you disclose you were paid to post? It's better, but still not...