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Jane Genova: Speechwriter - Ghostwriter



How-To on all aspects of effective communications



Updated: 2016-12-03T11:55:20-05:00

 



Storytelling Theory and Practice = Landmine of Platitudes

2016-12-03T12:03:25-05:00

We got it: Storytelling is the near-bulletproof way to attract and hold attention. That is, if it's put together effectively. And attention is the currency of the 21st century. Without it, there can't be responses to the Call to Action...



Zenefits' David Sacks - Is He Heading to Trumpville?

2016-12-03T11:27:10-05:00

David Sacks parachuted into troubled startup Zenefits to get it back on track - ethically and in terms of revenue. Now he resigned the hands-on leadership position of chief executive officer to take on the less-demanding role of chairman. The...



Cover Letters & Cover Stories

2016-12-02T17:47:31-05:00

Great news that 178,000 jobs had been created in November 2016. That doesn't eliminate, though, the reality that there is a glut of well-educated, talented and experienced professionals out there competing for the plum positions, assignments and clients. Another brutal...



Drudge Report - Paul Ryan Repents, Will Confess Sins on "60 Minutes"

2016-12-02T14:52:20-05:00

The conservative Drudge Report headlines with the sudden conversion of U.S. House Speaker, Paul Ryan. Ryan has surrendered his mind and heart to being a follower of Trumpism. And will confess his political sins of the past on "60 Minutes"...



The Role of Influencer - Leveraging It to Attract Work in Other Fields

2016-12-02T10:56:49-05:00

Sure, 178,000 jobs were created. But, with the talent glut in most professional services, it's still a dog fight to land work. At least the kind which pays well. That's why it's important that we influencers leverage that role to...



Zenefits Gets Tackled in Free Zone in WA

2016-12-02T00:27:21-05:00

As every marketer knows, free is the ultimate incentive to take that Call To Action (CTA). Offer a free dinner and you will have a full room to hear your presentation on timeshares. Startup Zenefits had been using that well....



Theranos "Retiring" Board of Counselors

2016-12-01T23:05:18-05:00

Part of Theranos' aura was the prestigious members of what the startup called its board of counselors. They included big names such as Henry Kissinger and George Shultz. They brought to the party a network of government contacts. But no...



Drudge Report - Donald Trump Redefining What's "Presidential"

2016-12-01T22:22:58-05:00

Was it "presidential" for Donald Trump to connect directly with Greg Hayes, CEO of United Technologies (UT) and talk about outsourcing? The reason Trump did that was to save the 1,000 jobs at UT's Carrier plant. They were slated to...



The Content Marketing Industry Has to Ask: What Business Are We Really In

2016-12-01T11:29:17-05:00

The tragedy of Willy Loman in Arthur Miller's "Death of a Salesman" is that he is selling the wrong thing. He didn't get it that the world had changed. No longer could he close deals through the cult of personality....



World Economic Forum, Davos, January 17-20, 2017 - Connecting the Dots on Trumpism

2016-12-01T03:57:33-05:00

Annually the global elite have their think-tank-like pow-wow at the World Economic Forum in Davos. But the event is really a platform for deal-making, including developing new business, and branding. Regarding the latter, the game is about being quoted in...