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intelligent measurement



All about evaluation and measurement



Last Build Date: Tue, 31 Oct 2017 09:26:07 +0000

 



New paper: big data and communicationsGlennbig data infographic

Tue, 31 Oct 2017 09:20:56 +0000

The infographic below says it all (nearly..) on this very interesting paper on the implications of big data for communications and PR; big data should support better insights, decisions – and measurement and evaluation for communications – that’s the hope anyway! Read the full paper here>>(image)


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New guide on measurement for communication professionalsGlenn

Thu, 19 Oct 2017 10:13:25 +0000

A new guide on measurement for communication and PR professionals has been published by an alliance of communication associations. The guide contains a series of informative articles from the perspective of PR agencies and measurement professionals with practical hints and tips. View the guide here>>.(image)


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New insights on design and evaluationGlenndesign

Tue, 03 Oct 2017 08:23:57 +0000

I recently attended the International Evaluation Conference of the Australasian Evaluation Society in September 2017 and one of the more interesting sessions I attended was on design and evaluation. This was all about the notion of the design phase of a project or service and how evaluators can be well placed to contribute to this phase. […](image)


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New ILO guidelines for evaluationGlennwcms_571338

Tue, 26 Sep 2017 07:59:28 +0000

 The International Labour Office (ILO) has released their new guidelines for evaluation (pdf). Although the guidelines are specific to the ILO, the guidelines contain many useful chapters for evaluators and evaluation commissioners in general, for example on the steps for planning and managing and evaluation and communicating the results. View the guidelines here (pdf)>> (image)


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Spotting dubious dataGlenninfographic_acaps

Wed, 23 Aug 2017 09:13:47 +0000

ACAPS has produced a great poster on “Spotting Dubious Data”. They make reference to humanitarian action but it applies across all sectors.  Below is a simplified version of the poster. I think particularly point 1. is often ignored when looking at data – WHY was this data collected… View the complete poster>>  (image)


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New resources: measuring power shifts in favour of womenGlenn

Mon, 14 Aug 2017 09:39:42 +0000

Evaluating shifts in power in society is very tricky to measure. ActionAid has just released a very comprehensive methodology pack on measuring power shifts in favour of women. Developed with Leitmotiv, it’s based on experiences in  Cambodia, Rwanda and Guatemala. View the resources>>(image)


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Technology and evaluation conference 2017GlennMERL TECH graphic

Fri, 11 Aug 2017 18:33:00 +0000

If you are interested in technology, monitoring and evaluation, then consider the MERL Tech DC 2017 conference, Thursday – Friday, September 7th-8th 2017, Washington DC, US. Some really interesting presentations and workshops.(image)


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Say No to AVEs as a communications measureGlenn

Thu, 06 Jul 2017 07:24:57 +0000

A new campaign has been launched by the International Association for Measurement and Evaluation of Communication – AMEC to stamp out the use of AVEs – “Ad Value Equivalents” as a measure of communication and PR success. If you don’t know what an AVE is, it is basically where you look at how much coverage you have […](image)


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Top metrics for social mediaGlennsocial-media-metrics-that-matter-v2-01

Thu, 08 Jun 2017 15:24:56 +0000

Like many, you may be confused as to what you should measure on the social media platforms you are using for your communications. Well, Katie Delahaye Paine, aka  The Measurement Queen, has offered her valuable advice on the top five social media metrics you should be measuring: Net increase in share of desirable conversation Top […](image)


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Number 1 value of communications – connecting it to organisational objectives?Glenn

Thu, 25 May 2017 06:36:13 +0000

The USC Annenberg Center for Public Relations has released key findings from its second annual Global Communications Report (GCR17), a survey of more than 800 public relations, communications and marketing executives from around the world. In the survey, they asked executives how they felt public relations (communications) could increase its value in an organisation – […](image)


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