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intelligent measurement

All about evaluation and measurement

Last Build Date: Thu, 06 Jul 2017 07:25:08 +0000


Say No to AVEs as a communications measureGlenn

Thu, 06 Jul 2017 07:24:57 +0000

A new campaign has been launched by the International Association for Measurement and Evaluation of Communication – AMEC to stamp out the use of AVEs – “Ad Value Equivalents” as a measure of communication and PR success. If you don’t know what an AVE is, it is basically where you look at how much coverage you have […](image)

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Top metrics for social mediaGlennsocial-media-metrics-that-matter-v2-01

Thu, 08 Jun 2017 15:24:56 +0000

Like many, you may be confused as to what you should measure on the social media platforms you are using for your communications. Well, Katie Delahaye Paine, aka  The Measurement Queen, has offered her valuable advice on the top five social media metrics you should be measuring: Net increase in share of desirable conversation Top […](image)

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Number 1 value of communications – connecting it to organisational objectives?Glenn

Thu, 25 May 2017 06:36:13 +0000

The USC Annenberg Center for Public Relations has released key findings from its second annual Global Communications Report (GCR17), a survey of more than 800 public relations, communications and marketing executives from around the world. In the survey, they asked executives how they felt public relations (communications) could increase its value in an organisation – […](image)

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Face-to-face 34 times more effective than emailGlennapr17-11-559572409-1200x675

Tue, 16 May 2017 12:24:48 +0000

For those interested in campaigning and its effectiveness, here is a very interesting article that found that face-to-face contact is 34 more time successful than email contact.  This has interesting implications for campaigning and advocacy today, that increasingly relies on online communication to persuade people and organisations to take action. The authors comment: “People tend […](image)

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Advocacy Evaluation Event: 14 June 2017, Washington DCGlenn

Tue, 09 May 2017 12:02:40 +0000

An evening reception for the launch of Annette Gardner and Claire Brindis’s book: Advocacy and Policy Change Evaluation: Theory and Practice that I mentioned last week. With a great panel for the event: ANNETTE L. GARDNER is Assistant Professor in the Department of Social and Behavioral Sciences at the University of California, San Francisco. CLAIRE […](image)

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New book: Advocacy and Policy Change Evaluation: Theory and PracticeGlennadvocacy_eval_book

Thu, 04 May 2017 11:53:54 +0000

 Another great new book  – this is the first ever book that looks in-depth at concepts, design, tools and methods to conduct advocacy and policy change evaluation – with plenty of practical examples and case studies. I also happy to report that I provided input for one of the case studies which is on an […](image)

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New book: Monitoring and Evaluation Training: A Systematic ApproachGlenn

Tue, 25 Apr 2017 10:38:49 +0000

An under-appreciated area has been what is a systematic approach to monitoring and evaluation (M&E) training for programs and projects. Now this gap has been filled with a new book from  Scott Chaplowe and J. Bradley Cousins: Monitoring and Evaluation Training: A Systematic Approach “Bridging theoretical concepts with practical, how-to knowledge, authors Scott Chaplowe and […](image)

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Advanced M and E Training in the UKGlenn

Tue, 18 Apr 2017 10:15:31 +0000

Intrac in the UK is offering an advanced monitoring and evaluation face to face training several times this year – May, September and November 2017.   The course is over five days and covers the following areas: Clarifying M&E terminology and the uses of M&E Introducing a structure for addressing practical issues and challenges in […](image)

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How Awareness Campaigns FailGlenn

Tue, 11 Apr 2017 07:54:07 +0000

A very interesting article from the The Stanford Social Innovation Review : “Stop Raising Awareness Already”. The article critiques a number of awareness campaigns and how they do not achieve what they set out to do – and in some cases may even do harm. One campaign they look at is the “Dumb way to die” […](image)

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Webinar: Responding to slow-onset crisesGlenn

Fri, 24 Mar 2017 13:27:32 +0000

For those interesting in emergency response, research and crises, please join me for this webinar on a recent report I co-authored: Webinar: Responding to slow-onset crises Organisation: CHS Alliance Location: Date: 28 March 2017 Time: 9am to 10am UK time Humanitarian agencies are increasingly responding to slow-onset crises despite facing many challenges according to a […](image)

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