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intelligent measurement

All about evaluation and measurement

Last Build Date: Wed, 07 Dec 2016 07:17:04 +0000


8 golden rules for communication evaluationGlenneight

Thu, 01 Dec 2016 07:10:54 +0000

The UK government’s Communication Service has produced a framework for evaluating communications (pdf).  The framework provides an overview of an integrated approach to evaluating communication activities and sets out eight golden rules for communication evaluation: 1. Set SMART objectives well before the start of your activity 2. Think carefully about who your target audience is […](image)

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My PhD on communication evaluation in 10 slides…Glenn

Tue, 22 Nov 2016 10:47:58 +0000

Earlier this year I had the opportunity to present the findings of my PhD in 30 minutes (!) to the Geneva Communicators Network. I titled my presentation “communication evaluation: challenges and complexities” – and you can view it below – it’s a very summarised version of my PhD! If you are really keen, you can view […](image)

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New UN SG: “we need a culture of evaluation”Glenn

Tue, 15 Nov 2016 10:34:38 +0000

The new United Nations Secretary General Antonio Guterres in his “audition” speech highlights evaluation, saying: “We need a culture of evaluation – independent and real time evaluation with full transparency” Couldn’t agree more! Watch below at about 2.50 minutes…(image)

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Useful tool: checklist for quality of evidenceGlenn

Tue, 08 Nov 2016 10:43:05 +0000

I came across this checklist tool (pdf) from BOND, the UK NGO network on quality of evidence in evaluation. I find the checklist a useful way of…well…checking…an evaluation report to assess it’s quality of evidence. It’s based on five principles: voice and inclusion, appropriateness, triangulation, contribution and transparency. As an evaluator, I will try using it […](image)

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UN webinar: Communications and Evaluation Use, 8 November, 2016, 9.30 am EST (USA)Glenn

Tue, 01 Nov 2016 10:01:56 +0000

Here is a very interesting webinar presented by the UN Evaluation Group on communications and evaluation use; — Communications and Evaluation Use, 8 November, 2016, 9.30 am EST (USA) They have also produced a working paper on the subject: How can communications improve engagement with evaluation users, and eventually increase evaluation use? How can evaluators […](image)

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Tracking Use of Campaign Evaluation FindingsGlenn

Thu, 29 Sep 2016 12:05:14 +0000

This week I made a presentation at the European Evaluation Society conference on a tracking study on the use of campaign evaluation (that I had carried out).  For those interested in this subject, my slides are here for your consumption!(image)

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Using cartoons to communicate on evaluationGlennNew Picture (1)

Tue, 30 Aug 2016 15:00:12 +0000

Here is a great example (pdf) from the ILO evaluation office of using cartoons to explain an evaluation process / service; it just shows that visual methods can also be used to explain evaluation processes and services – in addition to communicating evaluation results.  (image)

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Network analysis and evaluationGlenn

Thu, 18 Aug 2016 16:06:28 +0000

For those interested in the use of network analysis for evaluation, here is an interesting article using network analysis to show how organisations worked together in advocacy and information sharing. View the article here>>  (image)

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Integrated evaluation frameworkGlenn

Wed, 20 Jul 2016 16:56:45 +0000

The industry association, AMEC has released their new “integrated evaluation framework“, specifically designed for communications and PR: “The  integrated evaluation framework will guide you through the process from aligning objectives to establishing a plan, setting targets and then measuring the outputs, outtakes, outcomes and impact of your work.” The new framework also comes with a […](image)

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Five tips to make your evaluation more influentialGlenn

Tue, 28 Jun 2016 16:23:59 +0000

Here is a useful article from the Independent Evaluation Group of the World Bank. They highlight five tips to make your evaluation more influential as illustrated in the infographic below. I certainly agree with all the tips; I’d just add that influence may not be immediate and direct; it may take for some years to […](image)

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