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Preview: Influential Marketing

Influential Marketing Blog

A Blog Dedicated To Inspiring Better Marketing ... Because Better Marketing Changes The World.

Published: 2012-10-29T15:53:32-04:00


I Have Moved My Blog!


Hi there! If you're seeing this message, you have managed to make it to my old blog. In August, 2012 - I moved my whole blog over to a new website which you can visit here: The last 8...

How To Launch A Successful Product: Lessons From the New Kindle Fire HD


I have been a fan of the Amazon Kindle device for some time now ... and I ordered the new 7 inch Kindle Fire the day it was announced. This weekend I had the chance to try it out, and...

The Surprisingly Simple Secret of Social Advertising


There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically a laser light source which is used to designate a target. In other words, by...

Why Usability & Usefulness Are Cool Again


Not a lot of people know this, but 2002 I did my Masters Thesis on the topic of web usability. It was the "appfication trend" of its day ... a topic that every business was talking about and spending more...

The Sexiness of Statistical Insignificance


People love numbers. We respect #1 best sellers. We believe in a product if four out of five dentists like it. And every week there is new Presidential election polling in the US to give the media real time numbers...

Airline Asks For Gas Money, Misses Golden Marketing Opportunity


Business is unpredictable, but its amazing how much time is spent in corporate marketing and PR teams trying to anticipate and avoid any sort of unplanned events. So yesterday when an Air France flight had to divert from landing in...

Go Daddy Teaches Brands How To Grow Up?


Love them or hate them, there is no denying Go Daddy's sex-based TV commercials designed to create a splash and introduce their brand to the world have been remarkably successful. Every year they have made a tradition out of having...

Olympics Newsflash: Social Media Isn't The Problem, YOU Are The Problem


It is just Day 5 of the "Social Olympics" and already social media has taken center stage in good and bad ways. For anyone who hasn't been as Olympics-crazy as me, over the past few days we have seen athletes...

The Best And Worst Of London 2012 Olympic Marketing Roundup


NOTE - To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing - Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have...

12 Big Trends Transforming The World Of Retail Right Now


Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association I shared some trends built upon consumer behaviour and...