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Google Analytics Blog

The latest news, tips and resources straight from the Google Analytics team.

Updated: 2016-10-22T13:15:27.741-07:00


Behind the Scenes with Dylan Lorimer, Google Surveys Product Lead


Google Surveys, a new product from Google Analytics Solutions, launched on Wednesday. Google Surveys makes it easy to get fast, reliable opinions from consumers on mobile devices and across the internet. The goal, as always, is to help you make more informed business decisions, understand your marketing impact, and take the pulse of your brand.Today we're excited to talk with Dylan Lorimer, Lead Product Manager for Google Surveys, about how this product fits in with the rest of Google Analytics Solutions and what the future looks like.Q: What is Google Surveys? Lorimer: Google Surveys is a online market research tool for making fast, informed, data-driven business decisions. It gives businesses access to conduct research against a representative sample of users on the web and on our mobile app, Google Opinion Rewards. It’s the evolution of Google Consumer Surveys, a product that’s been in the market since 2012 and fields 1M surveys a week.Q: How does Google Surveys differ from Google Surveys 360?Lorimer: Google Surveys 360 is our enterprise research product; it's a fully-supported research tool that is integrated into the Google Analytics 360 Suite. Users get advanced audience targeting, dedicated support and consolidated billing, all of which make it easy for big organizations to use. Google Surveys has fewer advanced targeting features, but it's a pay-as-you-go product so that anyone can use it. Google Surveys is currently available in U.S., Canada, United Kingdom, Germany, Mexico, Japan, Australia, Brazil, France, Spain, Italy, and the Netherlands. Google Surveys 360 is available in U.S. and Canada.Q: How is Google Surveys different from other market research tools?Lorimer: Traditional market research research often involves long, time-intensive surveys answered by individuals who have signed up to respond to surveys for compensation. The process is typically slow, costly, and out of reach for most businesses who want to make a quick and informed decision. Google Surveys aims to make high-quality research more accessible, and to bring the customer voice into the process of media performance measurement.Q: Why is Google Surveys now part of Google Analytics Solutions?Lorimer: Google Analytics Solutions is a set of powerful tools that helps marketers use data to understand their consumers and how they behave. Google Surveys bridges the gap between metrics-based performance measurement and the need many marketers have to get qualitative feedback from their customers on their cross-channel, cross-media marketing campaigns. Google Surveys has grown on its own over the past few years. When we saw the investment Google was making with Google Analytics Solutions to empower the marketer — something we’ve been focused on with Google Consumer Surveys for a few years now — it felt like the obvious choice to provide a missing tool in the portfolio.Q: What are some examples of how customers are using Google Surveys?Lorimer: YouVisit, a leading virtual reality company, just used us to find out how many of their clients were aware of virtual reality. They suspected a significant number of consumers were at least aware of the concept, and that some percentage would want to try it. But to convince clients to invest in virtual reality content, YouVisit needed hard facts. How many people wanted to try virtual reality? How many were even aware of it? YouVisit turned to Google Surveys to gather those numbers, and they were pleasantly surprised. A statistically significant sample from Google Surveys let them extrapolate that 23 million Americans had already tried virtual reality. With this data, YouVisit can confidently educate clients on virtual reality’s power to engage consumers. “Google Surveys empowers YouVisit to accomplish our mission by better understanding what the end customer wants in immersive experience — so we can create those experiences that emotionally engage, that are impactful, that drive a real-life action.” – Suzanne Sanders, Senior Marketing Communications Manager, YouVisit Q: Wh[...]

Spotlight on Google Surveys 360: Getting to “Why” is now easier and faster than ever before.


Yesterday, we launched Google Surveys 360, a powerful new part of the Google Analytics 360 Suite. Sometimes it's enough to know what your customers are buying, where they're going, and how they're purchasing. But to really understand their decisions, you want to answer a harder question: Why are they doing it? To get the answer, it turns out you just have to ask.That’s why we introduced Surveys 360: to provide a quick, cost-effective way to ask why. The new Surveys 360 is designed to help you get more out of market research by making it easy to create online and mobile surveys that help you make more informed business decisions, faster. You ask the questions, and people browsing the web will answer them as they wait to access premium content like news articles or videos, or as they use the Google Opinion Rewards mobile app.Surveys 360 offers several advanced features that help you reach high-priority audiences, test markets, and gain a better understanding of your impact. They include:User list to help you measure the effectiveness of your media campaigns by surveying people exposed to your ads and videos  ZIP Code targeting that delivers your surveys to high-priority or test markets Custom Audience panels that take the pulse of brand perception among key consumer groupsOccupation and industry targeting to help you do business-to-business research with hard-to-reach professional audiences Surveys 360 quickly analyzes your data and delivers it in easy-to-navigate graphs, demographic segmentations, and cross-tabs. That makes it easy to find fresh insights and help your business thrive.BuzzFeed improves client campaigns with Google Surveys 360 BuzzFeed is one company using Surveys 360 to measure campaign performance and improve its ad effectiveness.BuzzFeed is a global news and entertainment company that creates content intended for sharing, and helps advertising clients tell brand stories with engaging video campaigns. Campaign videos are less like advertisements and more like content people want to share. As they get shared, the campaign reach is extended.To prove the impact of this innovative ad strategy, BuzzFeed turned to Surveys 360. As BuzzFeed launches each video campaign, it also releases surveys across the Google Surveys Publisher Network and the Google Opinion Rewards mobile app. They ask people exactly what their client brands want to know: Are the campaign videos memorable and understandable? What messages mattered most and why? Did they motivate sharing? What do consumers want to know next? BuzzFeed uses the Surveys 360 user list targeting feature to automatically put the right surveys in front of the right respondents: people who have seen or interacted with campaign videos.Low-cost, high-quality survey data from Surveys 360 lets BuzzFeed give its clients a complete picture of campaign performance, fast. It helps them prove the value of the current campaign and even suggests strategies for the next campaign.“With Google Surveys 360, we get more timely results. Everybody seems to want to run these studies to get an understanding of how their campaigns are performing … and what things should we do to make it more impactful in the future.”– Margo Arton, Director of Ad Effectiveness, BuzzFeed BuzzFeed’s culture of data-driven experimentation creates success for their clients. Watch our BuzzFeed video case study for more details.This is only the beginning! We'll continue to iterate and offer new features for Surveys 360 in the coming months. It's available for purchase today in the accounts of all Analytics 360 Suite users in the U.S. and Canada. Go to to learn more.Happy surveying!Posted by Michael Cumberbatch, Product Manager, Google Surveys 360 [...]

Announcing: Google Surveys 360, the newest product in the Google Analytics 360 Suite


Today we’re excited to announce a major addition to the Google Analytics 360 Suite and a big step toward bridging brand and performance marketing — the arrival of Google Surveys 360.Now for the first time, marketers of all types can get fast, accurate market research — in combination with their marketing performance and analytics data — to help them make key business decisions at the speed of today's digital world. Google Surveys 360 makes doing market research as easy as buying an airline ticket with your favorite app. It's available for purchase today in the U.S and Canada as part of the Analytics 360 Suite.“Nest uses the Google Analytics 360 Suite and recently beta tested Google Surveys 360. By using our website analytics data, we surveyed shoppers who browsed our product pages but left without purchasing. As marketers we wanted to know: why did shoppers leave our site without purchasing? And that’s exactly what we learned. This insight has given Nest an opportunity to address buyers needs -- adding more in-depth product information to our site, turning browsers into buyers.”  -Harry Tannenbaum, Head of Analytics, Nest Why surveys? Why now? We launched the Analytics 360 Suite earlier this year with a big goal: to bring enterprise-class marketers the full and integrated set of data and marketing analytics products they need to compete in today’s multi-screen and hyper-speed world.Mobile continues changing the customer journey, as 96% of us now use smartphones to get things done.1 More devices, more channels, more choices: the shift is affecting every phase of the funnel from awareness to purchase. And that's changing the nature of marketing itself. Marketing organizations that used to be divided into brand and performance teams — one for perceptions and trust, the other for sales and leads — are seeing those worlds come together. Marketers are realizing that brand and performance are inherently tied together, with data as the bridge.In these conditions, market research has been slow to adapt. Companies spend a lot of money to get to the “why” behind the what, how and where, but traditional research means hiring a research firm, waiting three months or more, and then getting data that's siloed and may not be sharable.This is exactly why we’re integrating Google Surveys 360, previously called Google Consumer Surveys, into the suite. With a panel of 10M+ online respondents and 1M surveys fielded weekly, it offers enterprise marketers (of all types) access to a brand new layer of data and insights into what consumers are doing and thinking.An entirely new type of consumer insight Whether you're a market researcher or a digital or brand marketer, Google Surveys 360 makes it easy for anyone in the organization to create a survey, find a specific audience sample, and generate statistically significant results — in just a few days. It's flexible and powerful, with advanced features that include custom panels to survey specific audiences and the ability to measure ad effectiveness, target by geography (ZIP code), industry, and occupation.But that’s just the beginning. Let’s take a look at an example of how integrating Google Surveys 360 into the Analytics 360 Suite drives real value for marketers: tying brand marketing to performance marketing and measuring offline and online interplay, such as consumer response to TV ads.TV advertisers and digital marketers now have a fresh way to view performance across every stage of the funnel — all in a matter of days. Google Surveys 360 makes consumer ad awareness and interest research possible: just deploy an online survey to a validated, representative sample of respondents in the geography of your choice. Google Surveys 360 can ask questions about TV ad recall during and after broadcast, then follow up with questions on topics like intent and favorability. Combine this with data modeling and analysis by Google Attribution 360, and the result is a full-funnel view of marke[...]

Digital Analytics Association Symposium in San Francisco presents ‘Stranger Things: What’s Lurking in Your Data’


You can avoid the Demogorgon of Digital Analytics by attending the DAA SF Symposium on November 9th where you’ll get tips and tricks on personalization and how to survive Black Friday from your friendly neighborhood Digital Analytics practitioners. Join us for a full day of great topics covering the latest from the struggles to the new developments in our world and come out prepared to face the stranger things lurking in your data. You’ll meet an awful lot of awesome people (like you) who can help you avoid the Upside Down of Analytics. We won’t let you end up like Barb.Our lineup of wonderful speakers is focused on presenting awesome tips and real-world solutions to the challenges we all face everyday. Our lineup includes:June Dershowitz, Head of Data Governance, Twitch John Wallace, Analytics Entrepreneur Kevin Dalias, Director of Predictive Data, RadiumOne Josephine Foucher, Product Manager, Hotwire Zann Aeck, Director of Digital Marketing, Net App Martijn Scheijbeler, Director of Marketing, TheNextWeb John Mesh, Google Product Manager, Optimize 360 Caitlin Anderson, Web Optimization Analyst, American Eagle Anita Fong, Analytics Manager, Clorox Krista Seiden, Analytics Advocate, Google  For the first time, the DAA San Francisco Symposium will also be hosting a “Women in Analytics” lunch, sponsored by Google. This lunch is open to all symposium attendees and will feature a panel of esteemed women in the analytics industry who will share their thoughts on the industry, career, and the future. Questions and participation encouraged! Can’t make the whole day? Join us just for lunch! Theme: Stranger Things: What’s Lurking in Your Data When: November 9th, registration starts at 9:30am, program 10:00am to to 4:30pm, followed by a networking reception Where: Galvanize San Francisco-SoMa, 44 Tehama Street, San Francisco, CA 94105 Cost: Members of the DAA: Early Bird $75 | Standard $99 | Onsite $124 Non-Members: Early Bird $99 | Standard $124 | Onsite $149 Lunch-only: $20 (includes catered box lunch and panel speakers/discussion) Event website and registration: register here. Space is limited so register early! This Symposium is organized by local DAA members and volunteers. We encourage you to become a member of the DAA and join our local efforts. Become a member and reach out to one of the local chapter leaders, Krista, Charles or Prolet.Posted by Krista Seiden, Google Analytics Advocate [...]

Never Leave Your Data Unattended: 6 Custom Alert Areas You Shouldn’t Miss


Alexander Rehnborg works as SEO Specialist at Visma Spcs, a Google Analytics 360 customer, supplying over half of all small business owners in Sweden with accounting software.Did you ever log on to Google Analytics to casually explore statistics, only to discover you’d missed out on important changes? As marketers we cannot afford to be “too late.” Changes to consumer behavior, website performance and traffic trends often occur quickly without much notice. Still, a lot of marketers only explore their analytics data manually during certain days of the week or even month. Imagine your important AdWords campaign or product page suddenly taking off, and you’re not in the control room to react?With that in mind, I will discuss six vital areas you should monitor automatically with what I believe to be a the vastly underused feature in Google Analytics: “Custom Alerts.” If you didn’t read yet, check out last week’s announcement on the home of Custom Alerts.Automated and Custom AlertsLuckily, Google Analytics offers several features to monitor important data changes and alert you instantly. Two of the most important features are Custom Alerts and Automated Insights. The latter is a newly introduced part of the GA Assistant app for Android and iOS, using machine learning to discover critical insights among your data and alert you instantly.In addition to the automated insights, you have the ability to set up your own custom alerts according to the KPIs you’re especially interested in, and be alerted by both email and sms. Once you receive the alerts, you may click on the link for the report to be taken straight into a dashboard, only displaying the metrics changes you’ve been alerted about.This gives you complete focus on quickly understanding what has contributed to the change in data. You will find the Custom Alerts under the customization tab in the left sidebar of the View you want to monitor (see screenshot below). You will find Custom Alerts under the Customization tab in the left sidebar.6 Custom Alert Areas You Shouldn’t MissThe scope and magnitude of the data change you’re monitoring will vary according to each business. Therefore it’s important to continuously refine the alerts guided by the common data movements you’ve seen historically for your site. Let’s start out with the six basic areas of metrics we want to monitor, inspired by LunaMetrics’ excellent guide.1. EmergencyThis is one of the main reasons you want to monitor your data in the first place – if something goes wrong, you want to know as soon as possible. Since the quickest alert you may receive is being sent daily, it’s recommended to pay extra attention to the Automated Insights function inside the Google Analytics Assistant app. Each of these alerts will be set to a daily time period.Average Page Load time > 10 seconds TodayBe sure to set a couple of these alerts, one for the entire site and one for each page critical to your business. Slow load times not only affect engagement and conversion, it may affect your organic search ranking as well. Regular problems with load time may point to technical problems that should be addressed. Unsure of how well your site is performing today? Use Google’s PageSpeed Insights.No Sessions TodayIf this alert goes off, you’ll probably have some investigative work to do.No Conversion / Goal X TodayIf you’re running an e-commerce platform, this value might be a purchase, trial or demo download. For businesses offering services, no events triggered by contact forms may be the most important conversion metric. Whatever your key conversion KPIs are and depending on how often conversions normally occur, you want to monitor this daily or weekly.2. PerformanceMonitoring the performance of your site is like having a doctor constantly checking up on your health. Even though irregularities occur naturally, many sites suffer from poor server performance, clutte[...]

Improvements coming to the Google Analytics desktop UI


Over the last ten years, Google Analytics has added many new features and reports. For the last few months, we’ve been working to build a simpler Google Analytics while still retaining the key functionality that people frequently use. The changes highlighted in this post are the first part in a series of improvements that you will see in the next few months. Below is a summary of the changes that all Google Analytics users will begin to see over the next few weeks. 1. Simplified navigation A brand-new navigation using Google’s Material Design standardsRemoval of the “Home Customization Reporting Admin” subheader barAdmin is now pinned to the bottom of the navigation Resizeable left navigation to allow for more space in the canvas 2. Customization, all in one placePreviously , reporting customization items were spread out: Dashboards & Shortcuts in the left-nav; Custom Tables, Custom Reports, etc. in the Customization tab; Custom Alerts in a tab in Intelligence Events Now, all customization elements are contained in a “Customization” left-nav element: 3. Simplified Google Analytics View switching The old “Home” account/property/view picker page has been replaced by the new picker in the header, which allows you to switch views from any page in the product Note that for Analytics 360 users, you may need to switch organizations to see the set of accounts you are trying to get to 4. A streamlined login flowLogging in now automatically takes you to the last Google Analytics View you were looking at the last time you logged in 5. An adjustable default date rangeYou can now change the default date range that Google Analytics reports load with. This can be changed in your Google Analytics user settingsSetting it to shorter times (like 7 days) has several benefits. For example, many campaign changes, website experiments, etc. will have impacts hidden in a 30-day view but immediately visible on a shorter timeline Defaults are now set to 7 days for all standard GA users 6. Goodbye to a couple of pages: Intelligence Events:Custom alerts have moved to the new Customization section and will continue to function as normal Automatic Intelligence Events have been removed from Google Analytics, and will soon be replaced by automated insights from Google Analytics AssistantIn-Page Analytics: The In-Page Analytics report has been removed from Google Analytics web UI. You can still access in-page analytics with the official Chrome ExtensionAll Google Analytics users will begin to see these changes in the next few weeks. We hope these changes improve your Google Analytics experience! Posted by Ajay Nainani, Product Manager, Google Analytics [...]

Spotlight on Google Tag Manager: Open and Secure Tag Management


With Google Tag Manager and Tag Manager 360, we make it easy for marketers to manage tags on their sites and apps for fast, flexible implementation of new marketing technologies. Last week at SMX East, we announced that we’ve added more than 20 new tag templates to Google Tag Manager to empower marketers to move faster and make decisions with confidence. This is one of a couple recent changes to make Tag Manager more open and more secure.New third-party tag templatesGoogle Tag Manager already includes easy-to-use tag templates for many Google and non-Google tools. And, while we support implementing all other tags using a variety of custom tag types, we’re dedicated to expanding the number of third-party tag templates available to you. Tag templates make it easy to add and maintain tags on your sites and apps without code. This means that less technical users can be more involved, errors are less likely, and your sites are ultimately more secure.To make it easier and safer to deploy third-party tags, we've developed an open format that allows vendors like Microsoft, Twitter, and Nielsen to implement and maintain their own tag templates in Google Tag Manager. For companies whose products depend on tags, having a tag template in Google Tag Manager is a great way to make implementation easier than ever."The seamless integration of Digital Content Ratings — a key component of Nielsen's Total Audience measurement framework — into Google Tag Manager will enable easy deployment and rapid adoption of Nielsen measurement with savvy digital clients." – David Wong, SVP of Product Leadership at NielsenOur Vendor Tag Template Program allows tag providers to natively integrate with our tag templating system. Google performs a security review of each tag that is submitted through the program. The resulting tags are integrated into Tag Manager, and displayed with the company’s logo and an easy-to-use form to configure and deploy the tag."At Hotjar we're obsessed about giving our users fast and actionable insights about how their visitors are using their site. Our top most priority is making it easy and simple to set up Hotjar. For this reason, we're extremely excited to provide 'out-of-the-box' support for Google Tag Manager."– David Darmanin, CEO of HotjarSome recent additions include: (See the full list of supported tags)Are you a vendor who would like your tag supported? Learn more about the Vendor Tag Template Program and enroll here.Secure container loadingAt Google, we constantly look to develop products with best in class security. Google Tag Manager already has a host of security features such as user access controls, 2-step verification, malware detection, and tag blacklists. We’ve now also made some changes to the Google Tag Manager container snippet — given out in our user interface and documentation — to improve security and performance even more.Previously, the Tag Manager container snippet loaded containers in a protocol-relative manner. That is, on pages with an https:// URL, the container would be loaded securely using HTTPS. Our new snippets will always use the secure protocol (HTTPS) by default, regardless of the protocol of the page. This helps protect containers from malicious parties and snooping, and in many cases, will also improve performance.You’ll also notice that we’ve made a change to how we recommend Tag Manager be implemented, now with the container snippet split into two parts:A JavaScript snippet that should be implemented as high in the of your page as possible to ensure the best tag performance. This change is especially important if you plan to use Tag Manager to deploy Google Optimize.An iframe snippet that should be implemented just after the opening tag. This snippet handles firing of image pixels for users with JavaScript disabled, and also enables Google Search Console verification.To ge[...]

Spotlight on Data Studio: Beautiful Reports and Collaboration Just Got Easier


We launched Google Data Studio (beta) in the U.S. earlier this year, and last week, we expanded availability to 21 additional countries.* We’re excited to offer Data Studio to companies across the globe so they can easily create and share reports and dashboards, and ultimately use insights and collaboration to make better business decisions.Organizations today collect an increasingly large amount of data. In a world of web analytics, CRM systems, and third-party sources, data-driven decisions should be easier than ever before. However, all of this data has presented a significant challenge: making it easily accessible and useful.Having multiple data sources that live in silos within your organization compromises your ability to spot critical business opportunities and issues when they matter most. This is a widespread challenge, with 84% of marketers saying they don’t believe their data sources are well-integrated, according to a 2016 Forrester study.Data Studio solves this problem by allowing you to easily connect your data and create beautiful, informative reports that are easy to read, easy to share, and fully customizable. Create up to five custom reports with unlimited editing and sharing. All for free.Get started today so you can:Put all your data to work. Easily access the data sources you need to understand your business and make better decisions.Transform your data. Quickly transform raw data into easy-to-follow reports and dashboards — no code or queries required.Build engaging reports and dashboards. Data Studio gives you the ability to create meaningful, shareable charts and graphs that bring your data to life.Leverage teamwork that works. Work together quickly, from anywhere, by sharing reports via Google Drive.Not sure where to start? Good news: We’re releasing our first batch of templates today to remove that hurdle. Businesses can use a library of templates to get up and running in a matter of minutes.Get started for free.Happy reporting!The Data Studio team*Canada, Brazil, Germany, Netherlands, Spain, France, United Kingdom, Italy, Indonesia, India, Japan, South Korea, Australia, Hong Kong, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, VietnamPosted by Kevin Fields, Product Marketing Manager, Data Studio [...]

An Easier Way for Everyone to Improve the Customer Experience: Meet Google Optimize


Nearly 9 in 10 business leaders in a recent survey said that improving the customer experience is fundamental to their future success and brand reputation.1Yet less than half of business leaders say they have actually taken action around their customer experience activities.2Today, consumers have higher expectations for businesses to deliver more personalized site experiences based on the information they’ve shared. Businesses need to be able to quickly discover useful insights from their data and act on what they’ve learned.To help those leaders (and everyone else) take action to deliver more personalized site experiences, we're happy to introduce Google Optimize. It's a free version of our popular enterprise-class testing and personalization product, Google Optimize 360, which was announced earlier this year.Google Optimize will start rolling out globally next month. If you’d like to be one of the first to use it, visit our signup page. We'll send you an invitation by email as soon as it is available.Making it easy … Google Optimize helps any business test and deliver better website experiences. And to help guide you through the process, we’ve made it easy every step of the way:It’s easy to implement. Test new and engaging web experiences across your entire site in minutes. Google Optimize is built on top of Google Analytics and Google Tag Manager so you can either add a single line of code to your existing Google Analytics implementation, or serve the Google Optimize tag directly using Google Tag Manager. It's easy to use. Use the Google Optimize WYSIWYG (What-You-See-Is-What-You-Get) editor, to change just about anything on your site – text, images, layouts, and more – just click to edit! There is no need to recode your site each time you want to test a new experience. It's easy to understand and act on results. Google Optimize calculates results based on your existing Google Analytics metrics and business objectives. It’s clear to see what you should do next to drive even more impact for your business.… And powerful With Google Optimize you can create and deploy a variety of experiment types: Choose from A/B, multivariate, or redirect. For any experiment, Google Optimize offers powerful capabilities:Native integration with Google Analytics. Test what matters to your business. Because Google Optimize is built on Google Analytics, you can more quickly and easily identify areas of your site that can be improved upon. Then in Google Optimize you can use your existing Google Analytics goals and metrics as your experiment objective. Advanced statistical modeling. Google Optimize uses Bayesian statistical methods to model the real-world performance of your experiments. We’ll show you how much more effective one variant is over the others, leading to more accurate results that you can trust. Sophisticated targeting tools. Google Optimize will help you deliver the right experiences to the right customers at the right moments.Ready to deliver better site experiences? With Google Optimize, you’ll have all the basic capabilities you need to get started with site testing – making it perfect for any business. Google Optimize is free for anyone to use, so why not give it a try? Visit our signup page today.And if you are part of a larger enterprise or business with more sophisticated testing and support needs, check out Google Optimize 360, part of the Google Analytics 360 Suite. With Google Optimize 360, you’ll be able to take your site experiments even further by delivering custom experiences to your Google Analytics audiences. You’ll also be able to run more experiments across your site at the same time and add additional experiment objectives — even after an experiment has started. Talk to a sales representative to learn more.Ha[...]

Announcing: Smart, Fast-Acting Analytics — For Everyone


This past March, we launched the Google Analytics 360 Suite, a set of integrated data and marketing analytics products designed for the needs of enterprise-class marketers in today’s multi-screen world.  Today we have another exciting announcement. Next month we’ll start rolling out a new product: Google Optimize — a free version of our enterprise-class testing and personalization product, Google Optimize 360. Google Optimize will be globally available at that time. Additionally, we’re including enhancements to many of our existing free products. Read on for details. Businesses of all sizes need tools to measure and succeed First of all, why this free product now? Because companies big and small face the same challenge today: Consumer expectations are higher than ever in a mobile-first world. How can brands be more useful to people in their moments of need? With ever more data flooding in, marketers need access to the right data so they can uncover useful insights — and act on them quickly.The companies that are already making this leap from data to action are transforming their businesses by becoming more useful to consumers throughout these micro-moments. How? Analytics and testing are the key. In fact, according to an Econsultancy survey of 4,000 marketers, the top two digital trends in 2020 are going to be a focus on customer experience (24%) and personalization (23%).That’s what has led to today's announcement. We've made several advancements to the free versions of our analytics products to bring modern measurement to everyone, and help them create happier customers by providing more relevant experiences. Let’s take a closer look.How can every business deliver personalized customer experiences?Google Optimize (beta). This free web and mobile-web testing and personalization tool helps businesses improve their customer experiences and business metrics. Because it’s built on top of Google Analytics, businesses can use their existing information to experiment and personalize site experiences with minimal setup requirements. Request an invite."With Google Optimize, we’ve been able to provide more engaging content to The Next Web's readers – converting them from new readers to loyal customers."Martijn Scheijbeler Director of Marketing - The Next WebHow can everyone access and share powerful data?Google Data Studio (beta), our free reporting and data visualization product, is now available globally in 21 new countries.* It enables businesses to easily spot and share insights, and collaborate to drive better decisions. Additionally, next month we’re launching report templates, making it even easier to get started. As with templates in Google Docs, Slides, and Sheets, businesses can create, edit, and use a library of templates to get up and running in a matter of minutes. Get started. The enterprise and free versions of Google Data Studio launched earlier this year in the U.S. These updates are also available in Data Studio 360, part of the Google Analytics 360 Suite.  How can everyone get useful insights, not just more data?Google Analytics, our free customer analytics product and measurement centerpiece, analyzes customer data from all touchpoints — and soon it’s becoming even smarter. Following the launch of our automated insight stream in the Google Analytics mobile app, we’re excited to announce Session Quality Score: A new metric that incorporates machine learning to predict the likelihood of a visitor making a transaction (purchase) on your site or app. Businesses can use session quality score to provide better customer experiences and / or remarket to their most engaged website visitors. This feature is coming soon in beta and will also be available in Analytics 360, part of the Google Analytics 360 Suite.How can everyone ga[...]

How to set up Analytics on your AMP page


In the digital world, whether you’re writing stories for your loyal readers, creating creative content that your fans love, helping the digital community, or providing items and services for your customer, understanding your audience is at the heart of it all. Key to unlocking that information is access to tools for measuring your audience and understanding their behavior. In addition to making your page load faster, Accelerated Mobile Pages (AMP) provides multiple analytics options without compromising on performance.You can choose to use a solution like amp-pixel that behaves like a simple tracking pixel. It uses a single URL that allows variable substitutions, so it’s very customizable. See the amp-pixel documentation for more detail.The amp-analytics component, on the other hand, is a powerful solution that recognizes many types of event triggers to help you collect specific metrics. Since amp-analytics is supported by multiple analytics providers, this means you can use amp-analytics to configure multiple endpoints and data sets. AMP then manages all of the instrumentation to come up with the data specified and shares it with these analytics solution providers.To use amp-analytics, include the component library in your document's :And then include the component as follows (for these examples, make sure to specify your own account number instead of the placeholder):The JSON format is super flexible for describing several different types of events and it does not include any JavaScript code which could potentially lead to mistakes.Expanding the above example, we can add another trigger, clickOnHeader:For a detailed description of data sets you can request, as well as the complete list of analytics providers supporting amp-analytics, check out the amp-analytics documentation. You can also see more implementation examples in the Amp By Example site.If you want to conduct a user experience experiment on your AMP pages,  such as an A/B test, you can use the amp-experiment element. Any configurations done in this element will also be exposed to amp-analytics and amp-pixel, so you can easily do a statistical analysis of your experiment.There are still plenty of ongoing deve[...]

Improving Google Analytics Events with Unique Events


Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session. These events can be tracked independently from a web page or a screen load, giving you greater insight into actions taken within or across pages/screens. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of interactions you might want to track as Unique Events.

Some benefits of Unique Events include: 

  • Understanding how many users start/complete some action on your website 
  • Understanding the most popular media types/content consumed on your website 
  • Having an understanding of how many users repeat actions that should only occur once 
  • And many, many, more... 

How Unique Events Work 

Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session.

This means that Analytics will increment the count of Unique Events by 1 for each unique combination of event category/action/label we receive the very first time we see them within a session, but will ignore future events with the same category/action/label when computing unique event counts. The metric Total Events will count each event regardless of the uniqueness of the category/action/labels therein.

Unique Events improves upon events in Google Analytics and will help make your measurement better.

 Learn more in our Help Center article here.

Posted by Breen Baker, Google Analytics Team

Using Google Analytics with Leadfeeder for B2B Lead Generation


Google Analytics is an important tool for marketers. It’s used to understand how people come to your website, how different content performs and how to get more conversions. All this is essential for knowing how to drive more high-quality traffic to your website.For most B2B firms, the main purpose of their website is to generate sales leads by getting visitors to fill in some kind of contact form. But many see that just a fraction of visitors leave their contact information, and as a result, salespeople don’t get enough good quality leads from their website. So what can be done to improve this situation?This guide will show you the 3 best ways to generate leads with Google Analytics:1. Using Google Analytics Network report2. Using a custom Google Analytics report template tool3. Using Google Analytics with Leadfeeder for lead generationOne way to gain more leads from your website is identifying companies that visit, based on their IP address. With this data, you can have some information about the 98% of visitors that don’t explicitly contact you. When people visit a website using their office network, marketers can identify that someone from a certain company has visited and pinpoint what they have done there. For B2B outbound sales teams, this information can be very valuable.If you see a company visiting your website, there’s a high probability that they’re in need of- and evaluating your product, which is the perfect time to get in touch with them.Based on the IP address alone, it’s impossible to know exactly the name of the visitor, but in many cases this information is not needed. For example, if you sell email marketing tools and a company comes to your website and browses product pages, it’s a strong signal they are looking for a new email marketing tool. When you contact them, you want to contact the person who’s responsible for digital marketing, regardless of who visited your website.For effective lead generation purposes, you should be able to identify real companies that have visited your website and see how they have behaved, to evaluate if they are a good lead.1. Using Google Analytics Network ReportUsing the Network report is the most common way to see which companies have been visiting your website. There have been many blog posts about this topic, for example this LunaMetrics post by Dan Wilkerson from 2012, this how-to article from Anna Lewis and a post by Traian Neacsu on uncovering hidden leads.But these posts are all now a couple of years old and the Google Analytics interface has changed quite a lot since then. These days (2016) you can find the Network report in Google Analytics under Audience > Technology > Network.Network report in Google AnalyticsIn the Network report (seen above) you will see a list of “Service Providers”. What Google Analytics means by “Service Provider” is the network where the visitor has been when they visited your website. Networks are always owned and registered by someone; typically a company, Internet Service Provider or some other organization.One challenge in using the Network report is that many times the IP is registered by an Internet Service Provider (ISP) or some other non-interesting organization. In order to see the real companies, you should filter out ISPs from the list. The easiest way of doing this is to use the advanced search button and select to exclude Service Providers that match the following RegExp (just copy/paste this to the filter):(not set|customer|internet|broadband|isp|cable com|network|tele|dsl|subscriber|pool|telecom|cable|addresses|telefonica|routed|leased line|communication|comcast|verizon|road runner|service provider|unknown|provider|t-mobile|wifi|telkom|sprint|at-t|residential|provinc[...]

Google Consumer Surveys Launches Weekly U.S. Election Poll in Google Data Studio


With the U.S. presidential election less than 50 days away, the candidates are running full force to capture as many votes as possible. Worldwide, people are waiting anxiously to see whom the American people will pick as the 45th president. Now more than ever, the media is turning to polls to make sense of all the campaign activity.Google Consumer Surveys — named as one of the “most accurate [polling] firms” by FiveThirtyEight in the 2012 election — has recently launched its 2016 U.S. Election Poll.The 2016 election poll surveys more than 20,000 respondents each week from across the United States, demonstrating how Google Consumer Surveys can quickly collect thousands of representative responses. (Find out more about the poll methodology on page 3 of the polling report.)Google Consumer Surveys, an online market research solution used to gain insights to inform important business decisions, has recently grown its footprint in politics with usage from groups such as NY Times Upshot, IJ Review, and Echelon Insights. Google’s survey platform and other online polling tools have gained popularity due to their accuracy, scalability, quick results, and low costs.The election poll results from Google Consumer Surveys are displayed in an interactive data visualization in Google Data Studio, and voter preferences are updated weekly. This customized dashboard and report allows users to filter results by state, gender, and candidate to see different cuts of the data — and the report can easily be shared.Check out the Google Consumer Surveys U.S. Election Poll for weekly updates as the American public gets closer to choosing its next president. Whether in politics or business, surveys are a powerful tool to get the public’s opinion. And spur lively discussions.Happy Surveying!More on Google Consumer SurveysMany users, from small businesses to Fortune 500 companies, use Google Consumer Surveys today to run studies on consumer research, brand tracking, and ad effectiveness. Google also offers an enterprise survey solution with advanced targeting features such as user list and zip code targeting.  Respondents answer questions on 1,000+ publisher sites to gain access to premium content. The publishers make money each time someone answers a question on their site. Google Consumer Surveys also has an app, Google Opinion Rewards, where people can answer survey questions for Google Play credit. There are over 10M potential respondents available to survey everyday. Posted by Justin Cohen, Product Marketing Manager, Google Consumer Surveys [...]

Jackpot: APMEX Doubles New User Revenue with Google Optimize 360


A few months ago we shared a spotlight post on Google Optimize 360 (beta), a new testing and personalization solution in the Google Analytics 360 Suite. Today we’d like to share how one of our customers, APMEX, uses Optimize 360 to deliver an online shopping experience that matches the personal touch its customers get over the phone.Built with full native integration for all the data that matters to your business, Optimize 360 let the APMEX team use their Analytics 360 goals and audiences to deliver better online experiences for their customers. APMEX Case Study "Investments you hold" is the motto of APMEX, one of the nation's largest precious metals retailers. From the gold Maple Leafs of the Royal Canadian Mint to the platinum bars of Credit Suisse, APMEX offers thousands of bullion and numismatic products for easy sale online.While APMEX is a large company, its marketing resources are limited. But APMEX works hard to give its online customers a concierge-level customer experience — the same personal experience customers get over the phone. "We refuse to believe that our customers’ experiences should be limited by our resources," says Andrew Duffle, Director of Analytics at APMEX.APMEX relies on Optimize 360 to help it bring a personal concierge-level touch to its website users. "We test everything," says Duffle. "Creative versus non-creative, the impacts of SEO content on engagement, conversion rate optimization on low-performing pages, new user experiences, and even the price sensitivity of different products.""One of our goals was to capture conversions on pages that were otherwise being used as educational resources," says Andy Mueller, Manager of Business Intelligence at APMEX. "We thought if people were checking the price of metals, they might respond to offers that really reflected their interests." In one test, new users coming to APMEX to check silver prices were given limited-time offers on United States Silver Eagles. If they're interested enough to check prices, the theory went, they might appreciate a chance to buy.BeforeAfter                                                The results were excellent, says Mueller: "We found the sessions that included an offer resulted in a median rate of 112% more revenue per session, with a 100% probability to beat baseline." The experiment did more than boost revenue: It also increased APMEX’s new customer counts. "We saw a 9% increase in new customer acquisition. Our customers have a long lifespan, so giving up a little margin on the first sale to the right customer is worth it to us."Some of APMEX’s other tests have also produced astounding results. In one, the team used Analytics 360 to build an audience of people who had put Silver Buffalo coins in their shopping cart and then abandoned the cart. Those who returned to APMEX in the next few days saw the Silver Buffalo first thing on their homepage. As a result, the conversion rate for the coin doubled with this audience.  "With all the data that Optimize 360 puts at our fingertips, we use it daily to build and evolve our customer relationships," says Duffle.For more, read the full case study with APMEX. Posted by Tiffany Siu, Product Marketing Manager, Google Optimize 360 [...]

Improved Analytics Administration via Property Moving


To meet our mission of providing world class digital analytics data, we’re pleased to announce the release of a feature we know many of you have been eager to use - the ability to move a Google Analytics or Analytics 360 property between accounts! It’s critical that we continually improve the core of Google Analytics, and we anticipate this will be a very helpful feature to improve users’ organization of Analytics accounts and get more power out of advanced features. BenefitsCleaner Accounts With Google Analytics now over a decade old, it’s been a while since many of our customers created their first Analytics accounts. And until now, every time a property was created, it was housed permanently in its account. With the introduction of property moving, you are now able to simplify your accounts, and group properties together in a way that makes the most sense for your current business needs. Enhancing Features like Rollup Reporting There are many features in Google Analytics that work well across properties within a single account, but not across multiple Analytics accounts. With property moving, you can now consolidate properties in the individual accounts that make the most sense, and enjoy feature parity across all of those properties. Roll-Up Reporting (available only in Analytics 360) lets you aggregate data from multiple properties within a single account; property moving lets you consolidate related properties within a single account. These two features combine to let you organize your data and reporting structure in the ways that are most relevant to your business. Consolidating properties within a single account offers additional benefits:You can apply the same set of filters to the views in all of those propertiesYou can easily manage users for the properties and views in a single accountYou can use Change History to see all events from all properties in the same accountOwnership TransfersMany customers may have had a third party (eg. an agency) create a property for their website inside the third party’s Analytics account. This effectively housed the property into an account that someone else owns & controls. With property moving, it’s now possible to move such a property outside of its original account and into a new one so that the property owner can have full control of their property. How it worksNo Retagging Required We know how expensive it can be to retag a website, so we took special care to ensure moving a property does not require any retagging. Moving a property can be completed entirely within Google Analytics’ Admin section. Moving a Property In order to move a property from one Google Analytics account (called the “source account”) to another (called the “destination account”), you must have full access to both accounts. This means you must have Edit and Manage Users permissions for both the source and destination accounts. We have these high requirements to ensure only properly authorized users can perform this powerful action; and, in case a mistake is made, the user can move the property back to the source account. Learn MoreTo get started, login to your Google Analytics account, and visit the Admin section. Visit the “Property Settings” page for the property you’d like to move, and select the “Move Property” button in the top right corner. Here’s what the process looks like: Make use of this feature whenever you need it. This is simply one example of many features we are building to constantly make Analytics work better for you, our loyal customers!Posted by Tim Cao & Matt Matyas, Google Analytics team [...]

Google Data Studio for Publishers


As we have seen in a previous post, Google Data Studio (beta) is a great solution for visualizing Ecommerce data. But if you are a publisher and your website is supported by ads, you might be wondering if it would work well for you...wonder no more! In this post we will look at a sample report with real-world data from a publisher.The report below was created for Online Behavior, an ad-supported content website. The ads are delivered using DoubleClick for Publishers (DFP), an ad management solution that helps publishers sell, schedule, deliver, and measure their digital ad inventory. On top of that, the website uses DoubleClick Ad Exchange (AdX), which provides a vast global inventory in real time.With the configurations above in mind, you will notice that the main conversion shown in the Data Studio report below is the metric Publisher Revenue - this represents all revenue coming from DFP and DFP Backfill (in this case, AdX). Please note that this metric is not available by default on Data Studio, if you have the same settings you can create this metric using a calculated field to sum DFP Revenue and DFP Backfill Revenue. In addition to this metric, the website also uses Newsletter Signups as a secondary goal. A typical publisher! Let’s take a look at some of the elements shown in the report above:Scorecard strip: in order to highlight the overall metrics for traffic volume (Users, Sessions, Impressions) and outcomes (CTR, Revenue, Signups) we created a grey strip in the top of the chart. They show the last 28 days values, and right below them you will see a comparison to last period (green is good, red is bad).Line charts: while the total metric value is very important, it is also critical to keep track of the trends. The two line charts in the report will help the viewer understand if there are any sudden spikes or declines that require additional attention. In this case we chose the main volume metric (Impressions) and the main outcome metric (Revenue).Donut charts: who doesn’t love donuts?! Those charts are used to provide an overview of the most important Channels when it comes to the two conversion metrics: Publisher Revenue and Newsletter Signups. In summary, Organic brings a lot of Revenue and Display brings a lot of Signups.Tables: there is no chart that can beat a table when it comes to presenting detailed data. The two tables in the bottom left corner of the report show, for each article and author (author name is sent to Google Analytics through a Custom Dimension), how many impressions, the CTR, and the total Revenue. Using bar charts and heatmaps in a table greatly improves its readability.Bar charts: in the bottom right corner two bar charts were added to add more info about new and returning users and the devices used.If you are a Publisher, we hope this will bring some inspiration! You can check out the full report above using this link. Please note that in order to report DFP data in Google Analytics you will need to use Google Analytics 360 integration with DFP (learn more). Happy visualizing!Posted by Daniel Waisberg, Analytics Advocate [...]

Enterprise-Class Tag Management: A look back on recent features


We built Google Tag Manager with the goal of solving tagging problems for our customers: decreasing implementation time so you can focus on the things that matter most to you, reducing errors so you can have more confidence in your data, and speeding up your tags to make your users’ experiences faster, and make the web a better place. Last week, we launched workspaces to improve collaboration and enterprise workflows in Google Tag Manager. This is just the latest in a series of improvements designed to better meet the needs of our enterprise customers. In case you haven’t been keeping up with all of our many updates, here are some things you may have missed:Testing & Security:Environments – Building on our strong preview and debugging capabilities, Google Tag Manager and Tag Manager 360 now also support publishing changes to specific testing environments (e.g. Dev, Staging, QA). You can set up as many environments as you need for your organization and name them whatever makes sense for you. When you go to publish, simply choose the environment you’d like to publish your changes to. It’s never been easier to test your tags to make sure your upcoming tag changes align with your upcoming site changes, and that you get things right the first time.Malware detection – To protect the safety and security of your users, Google Tag Manager and Tag Manager 360 will now automatically detect when tags deployed through your containers point to sites where we’ve found malware. You’ll be notified that there’s a problem, and the culprit tags will be paused so you can track down the issue without risk to your website and your users.Organization:Folders – As your containers grow over time, it can become difficult to keep track of all of your tags, triggers, and variables. With folders, you can organize these items into logical groupings, making them easier to work with for yourself and your team members. Tag sequencing – Not all tags work independently. Sometimes it’s important for your tags to fire in a specific order. With tag sequencing you can specify tags to fire immediately before or after a given tag to ensure that things happen just the way you expect. Mobile: Mobile app tag management – Google Tag Manager for mobile apps has been rewritten to be simpler, smaller, and faster. It is now integrated with Firebase, Google’s new mobile app developer platform, which provides end-to-end development tools and analytics.Services & Support:Tag Manager 360 – Launched earlier this year as part of the Google Analytics 360 Suite, Tag Manager 360 includes services and support to help you get up and running faster, service level agreements (SLAs) to guarantee that you’ll be able to work on your tags as needed and that they’ll consistently fire based on your configuration, and integration with the 360 Suite for centralized account access and user management. Interested in Google Tag Manager 360? Visit our website to learn more.Posted by Scott Herman, Product Manager, Google Tag Manager [...]

Explore important insights from your data — automatically


For marketers, business owners, and product designers, it’s important to be connected to data at all times. However, data by itself rarely provides the insight needed to truly drive a business forward. It can take hours of analysis to come up with just one or two key insights and even longer to share and act on that new understanding. In a constantly-connected world, where customers can make purchases anywhere, anytime from their mobile devices, this lag in time-to-insight is costly.That’s why we’re pleased to announce that we’re providing a new stream of automated insights in the Google Analytics mobile app. Available on the Assistant screen, this addition to Google Analytics lets you see in 5 minutes what might have taken hours to discover previously. Even better: it gets smarter over time as it learns about your business and your needs. It’s available now in our mobile app on Android and iOS, so you can easily grab insights on the go. To enable this functionality, we use Google machine intelligence to find critical insights among the thousands of metric and dimension combinations that can be reported in Google Analytics. It helps make analytics data universally accessible and useful as it: Combs through your data to give you meaningful insights and recommendations.Offers quick tips on how to improve your Google Analytics data.Gets smarter over time by reacting to your feedback and how you use it.Helps you share insights so your whole team can take action.Go beyond simple reporting to view findings and insights automatically, in language you can read: our insight stream enables faster, more informed decision-making that can have real impact on your business. For example, the holiday season drives a huge portion of annual sales for many retailers. During this busy time of the year, retailers face questions that can be the difference between making their numbers for the year or falling short: Which products are going to be popular this season? Where should we advertise? How are our customers hearing about us and purchasing from us? Answering just one of these questions and acting on that information can take analysts and marketers hours or even days.Data insights in Google Analytics automate the first steps of answering these questions by instantaneously surfacing opportunities and anomalies hiding in the data. For example, they can tell you which products are experiencing higher than normal sales growth, which advertising channels are driving the most conversions and the best returns, and on which devices customers engage with your brand. This moment-to-moment information gives retailers the power to make nimble, smart decisions that directly impact performance. You can view your automated insights in the Assistant tab in the official Google Analytics mobile app on Android and iOS for all English-speaking users. We're working to bring this exciting functionality to the web version of Google Analytics and to expand availability to other languages.We plan on improving with your feedback, so please try the app and then let us know what insights you’d like to see automated. Posted by Ajay Nainani, Product Manager, Google Analytics [...]

Enterprise Class Administration in the Google Analytics 360 Suite


If you're in marketing or analytics, you know consumer behavior has shifted dramatically — mobile has created new opportunities for businesses to reach customers at the right moment with the right message at every step in the buyer journey. That’s why earlier this year, we launched the Google Analytics 360 Suite, a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers and data analysts.Since this launch, we’re now excited to announce a series of improvements available to Suite customers. The Google Analytics 360 Suite houses vital data for marketers to understand how their marketing programs, websites, and apps are performing; carefully controlling access to this data and monitoring what happens with it is a top priority, and we’ve made solid improvements.User management for your OrganizationManaging users’ access to your data and Suite assets is critical, and must be done in the context of your organization. The first step towards controlling your data access is to let us know which accounts your organization manages. Organization administrators can do this in the new Suite Home product: Administrators will see an “Admin” tab, and underneath it lies the ability to link and verify all of your accounts with the Suite’s products to your organization:Linked accounts must be verified before user management features will apply to them.Centralized  User AuditingOnce you have linked and verified all of your accounts within Suite products, we compile a powerful user-auditing report for you. This report lists all users that have access to any of the accounts you linked across all Suite products. This is the only place where you can find a cross-product and cross-account list of users.For each user in this report, we list rich data to help you make informed decisions about who has access to your corporate accounts. We show the user’s name and picture (when available), their Suite roles, and which products within your organization the user has access to. For all linked Google Analytics accounts, we show the last time the user accessed data from any of them. Even more details can be loaded per user to show a summary of all the data that user has access to, such as how many properties or containers the user can access, whether the user is licensed for Data Studio, etc.FilteringYou can use advanced filters to restrict data shown on screen; for example, you can show only users who haven’t accessed Analytics data over the last 6 months: Remove Stale UsersCombining all of the actions above, you can complete an important task: identifying and removing stale users from your Analytics accounts (other Suite products to come in the future.) After you filter for only users who haven’t logged in recently, you can visit the details pane for those users and remove them from Analytics: Change HistorySuite Change History lets you keep track of when a change was made, who made the change, and what was changed. For example, you can easily see when someone linked a new account to your organization, added or removed users, changed the service level for an object, or changed the end date on an order. Having a record of these changes eliminates confusion over something like an increase in billing. Instead of wondering, you can search your change history to see that one of your administrators changed the service level for a property from Standard to 360, or made changes to the billing parameters. Access to change history i[...]

Magicbricks Stays Up and Running With Real-Time Monitoring From Google Analytics 360


Magicbricks is India’s top high-end property portal. The website caters to a global market with its unique services and novel online features for both buyers and sellers. Given their commitment to user experience and performance across their site’s global operations, they needed a real-time solution to monitor and optimize against their key digital KPIs.The company worked with Tatvic Analytics Private Limited, a Google Analytics 360 Certified Partner, to develop a way to reduce website downtime and promptly alert management when outages would occur. Using this real-time anomaly alerts platform, the company would clearly see variances in KPIs and move quickly to troubleshoot and fix them.The results of this real-time monitoring solution were impressive – response time for detecting errors and unexpected behavior has improved by 70%. “As a No.1 property portal, Magicbricks aims to provide our users with an outstanding experience to help them make confident property decisions. Google Analytics 360 helped us measure various unexpected website behaviors which were hampering user experience. The response time for detecting errors, unexpected behavior, and monitoring performance improved by 70% after we deployed this anomaly detection solution.” Sudhir Pai, CEO of MagicbricksHow did they go about building their real-time monitoring solution? First, they defined key metrics for real-time anomaly detection checks. Second, they created their real-time monitoring platform using Google Analytics 360 data processed through Real Time and Management APIs. Third, they applied an anomaly algorithm to data to calculate deviations in real time. Fourth, alerts were sent via SMS to different leaders within the company when variances in KPIs occurred. Learn more about the details in the full case study.The automated SMS alert system has been improved to detect outages, determine severity, and provide real-time performance updates to senior and middle managers throughout Magicbricks. Today the full Magicbricks team can make the most of these real-time insights to keep the site up and running―and earning more every day.Posted by Cathy Candano and Daniel Waisberg, Google Analytics team. [...]

Google Analytics adopts Privacy Shield


Today, we’re glad to announce that we have self-certified our adherence to the EU-U.S. Privacy Shield framework.

The Privacy Shield establishes a new framework for transfers of personal data from Europe to the United States. It is a significant milestone for the protection of Europeans’ personal data, legal certainty of transatlantic businesses, and trust in the digital economy.

From now on, Google has committed to applying the Privacy Shield’s principles and safeguards to EU-U.S. transfers of personal data, by default. No action is required on our customers’ part. Google’s certificate will soon be accessible here.

UPDATE - Friday 23 September: Google's certificate is now accessible here.

Enterprise-Class Tag Management: Announcing Workspaces


Companies of all sizes use Google Tag Manager, but larger organizations often have very different needs than others. That’s why, over the past year, we’ve launched Google Tag Manager 360, and have been working to build features that better address the needs of enterprise customers. Today, we’re excited to announce one of these new features: workspaces in Google Tag Manager and Tag Manager 360!Until now, all tag changes were prepared in a single container draft before being versioned and published. This sometimes led to complicated workflows and workarounds for multi-user teams and their agencies. Workspaces give you more than one space to do your work. Teammates can now easily work on tags at the same time, or make quick changes without publishing everything that’s in the works. Simply create a new workspace, make your changes, and hit publish. Tags, triggers, and variables being worked on in other workspaces will remain unaffected. The new workspaces are essentially places to work on sets of changes that will become versions. When a workspace is versioned or published, its name, notes and list of changes will be carried over to the version, so you have a full history of what’s changed in your container and when. What happens if tags you’re working on in one workspace are changed in another? Not to worry. Tag Manager will let you know if there are conflicts when a new version is created. Then it will guide you through merging them into your workspace with an easy-to-use conflict resolution tool! You’ll also notice that we've made the Google Tag Manager and Tag Manager 360 interfaces faster and easier to use. Need to enable a built-in variable while working on a tag? Sliding screens let you configure related tags, triggers, and variables without dropping out of your current editing flow. Want to know which tags a certain trigger is applied to? Trigger and variable screens now tell you exactly where they’re being used. Not sure what type of variable to use to grab a value from your site? Configuration screens are now easier to read and include more in-line guidance. Starting today, Tag Manager 360 customers will be able to create unlimited workspaces in their containers! Having unlimited workspaces is ideal for the large organizations and complex collaboration efforts that Tag Manager 360 was designed for. If you’re a Tag Manager 360 customer, or a customer of another Google Analytics 360 Suite product, reach out to your Account Manager to learn more. Users of the standard version of Tag Manager will also benefit. All containers will be enabled for up to three concurrent workspaces (a default workspace—similar to the container draft today—and two additional custom workspaces). The enhanced interface will also give you greater visibility into exactly what changes are being made when you hit publish. We'll keep thinking about how to make tagging easier for you. We already have improvements planned for workspaces and other areas of Google Tag Manager and Tag Manager 360 to make our products even more powerful and easy to use. We’ll have more to share soon! Interested in Google Tag Manager 360? Visit our website to learn more.Posted by Scott Herman, Product Manager, Google Tag Manager [...]

AccuWeather delivers enhanced value to advertisers with DoubleClick for Publishers and Google Analytics 360


The ChallengePublishers use DoubleClick for Publishers (DFP) to manage and serve ads across their sites and apps, and use Google Analytics 360 to understand user behavior on their sites. DFP reports on the ads and ad units on the site, while Analytics 360 reports on the pages on the site.Each platform on its own doesn’t provide insight into the intersection of data with the other. And with two platforms speaking two different languages, it hasn't always been easy for publishers to understand how user behavior influences revenue and how ads influence user behavior.That’s why last year we launched an integration between DFP and Analytics 360.The Solution Through the integration, publishers using Analytics 360 can see DFP metrics like impressions, clicks, and revenue within the Analytics 360 interface. This enables publishers to combine revenue data with user behavior insights—for example, the number of ad impressions or revenue each page of their site generates. AccuWeather is one such publisher.AccuWeather Case Study AccuWeather brings real-time weather news and information to more than a billion people worldwide through its website and popular suite of apps. The company knew that if it could better understand the needs of those visitors and match them with more relevant messages from advertisers, it could provide more value to advertisers and boost its own ad revenues. By linking its DFP and Analytics 360 accounts, AccuWeather could see how the behavior of its website visitors affected revenue.With DFP metrics now in Analytics 360, AccuWeather could see that average revenue per 1,000 sessions rose by 45% on a country-level basis when two new companies began advertising on This revenue increase was driven by users who were actively in-market to travel and were looking at weather in “exotic” locations such as Turks & Caicos and Barbados. With insights like these, the team has been able to create highly tailored advertising packages with high-value, unique audience segments that sales teams can sell directly or through programmatic marketplaces like the DoubleClick Ad Exchange.“The integration of DoubleClick for Publishers and Analytics 360 gives AccuWeather real-time visibility to the next level of campaign performance insights and is helping us make better advertising decisions. We’re now creating new behavior-based ad products that are being very well received by our advertisers,” says Steve Mummey, Director of Ad Strategy & Audience Development, AccuWeather.For more, read the full case study with AccuWeather.Even More Capabilities Available for Publishers In addition to seeing DFP metrics in Analytics 360, publishers will be able to use a consolidated reporting section, see DFP ad unit data together with Analytics 360 data, and do deeper analysis on their DFP data in Google BigQuery.Reporting DFP metrics are consolidated into a reporting section in Analytics 360, making it easy for publishers to understand how their online content impacts revenue.The figures in the above image are for illustration only and do not represent actual data in AccuWeather’s DFP or Analytics 360 accounts.Ad UnitsPublishers sell their online ad inventory based on the thousands or millions of ad units they have available on their properties. Individual ad slots can be grouped together into ad units so that publishers can create a hierarchy of ad units that represents[...]

Which TV Ads Made the Podium During the 2016 Olympics?


Note: Now that the 2016 Games are over, we've updated the analysis from the original opening ceremonies post to look at TV ad performance for the entire Olympics.When the 2016 Olympics kicked off almost three weeks ago, many TV advertisers were crossing their fingers that their strategy would pay off.  Reaching as many as an estimated 27.9 million total viewers in the U.S., they were hoping their ads delivered relevant and compelling creative to the right audiences.  To answer the pay-off question, advertisers will predominately look at three specific areas of performance:Which ads were noticed by the audience?Which ads drove interest, shifted perception, and increased intent?And, which ads drove actual consumer response?To get some insights into these questions, Google evaluated the top 12 brands totaling over 3.5 billion impressions that aired ads during the NBC broadcasts of the event.  The analysis is based on a combination of consumer surveys and second-screen (mobile, desktop, and tablet) response data. Presented in a live Google Data Studio dashboard, the result is a unique view into the full-funnel performance of the ads evaluated.SeeCommercials during large, live sporting events like the Olympics are often uniquely created to leverage both the scale of the audience and the context of the event.  Whether it is telling the personal story of an athlete or playing to our passions like patriotism, they are intended to strike an emotional connection, entertain us, or make us stand up and take notice.Nike's "Unlimited" ads were the big winner with almost 35% of respondents having remembered seeing the ads when prompted. Including an ad with the first quadruple amputee to summit Mount Kilimanjaro, Nike's powerful ads outpaced typical recall rates in the 20%-25% range.  Coca Cola was a close second with their "That's gold" ads which mixed Olympic competition with everyday moments.  Tide, McDonald's, and Samsung rounded out the top five with respectable recall rates. On overage, ad recall rates for the top five improved 3% percentage points from the initial analysis following the opening ceremonies.Almost 35% of respondents remembered seeing the Nike ads.Additionally, of those respondents recalling the ad, only 37% could recall the specific product or service featured in the ad.  The net is that only about 13% of viewers can recall both the brand and product in a specific advertisement.  Tide's"Small can be powerful" ad with Simone Biles had the highest product recall rate at just over 50%.ThinkAdvertisers also want the ad to shift perceptions and create interest in the product or service featured.  By surveying both viewers who did not see the ad (unexposed) and those who did see the ad (exposed), we are able to get insights into the impact of each ad’s messaging and creative. Overall, the results were impressive.  On average, respondents who saw the ads were 27% more positive about the associated brands than those who did not.  Likewise, respondents who saw the ads were 32% more likely to find out more and/or purchase the product being advertised.Compared to the lift measured during the opening ceremonies, both favorability and intent increased significantly over the span of the Olympics increasing ten and twelve percentage points respectively.Consumers who[...]