Subscribe: Google Analytics Blog
http://analytics.blogspot.com/atom.xml
Added By: Feedage Forager Feedage Grade A rated
Language: English
Tags:
analytics  attribution  data studio  data  google analytics  google  marketing  new  optimize  pages  report  studio  users 
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: Google Analytics Blog

Google Analytics Blog



The latest news, tips and resources straight from the Google Analytics team.



Updated: 2017-10-13T01:52:33.481-07:00

 



Better tools for teams of all sizes

2017-10-10T09:00:25.264-07:00

We’ve heard feedback from businesses of all sizes that they need simpler ways to manage the analytics products they use and the team members who use them. That’s why we’re making new controls available to everyone who uses Analytics, Tag Manager, and Optimize and improving navigation for users of Surveys and Data Studio. These new features will help you more easily manage your accounts, get an overview of your business, and move between products. Streamlined account managementWith centralized account management, you can control user access and permissions across multiple products, like Analytics, Tag Manager, and Optimize. The first step is to create an organization to represent your business. You then link this organization to all of the different accounts that belong to your business. You can also move accounts between the organizations you create. Now you have a central location where administrators for your organization can: Create rules for which types of new users should be allowed access to your organizationAudit existing users and decide which products and features they should have access toRemove users who have left your organization or no longer need access to the toolsSee the last time a user in your organization accessed Google Analytics dataAllow users to discover who are your organization’s admins and contact them for helpNew home pageSetting up an organization also gives you access to a new home page that provides an overview of your business. You’ll be able to manage accounts and settings across products and get insights and quick access to the products and features you use most. For example, you might see a large increase in visitors for a specific Analytics property, and then click through to Analytics to investigate where the visitors are coming from. Simplified navigationFinally, you’ll get a unified user experience across products. Common navigation and product headers make it easy to switch between products and access the data you need. You can view accounts by organization, or see everything you have access to in one place. We’ve also redesigned search, making it possible to search across all of your accounts in a single place. Get startedIf your business would benefit from these features, please visit this page to get started. You can also check out the help center for more info. These updates will be rolling out over the next few weeks, so please stay tuned if you don’t yet have access. Note: If you’re using the enterprise versions of our products, like Analytics 360, you already have access to these features as part of the Google Analytics 360 Suite. Posted by John Oberbeck, Product Manager Google Analytics [...]



Get Your Data House in Order: Our Checklist for Useful Marketing Data

2017-10-05T14:36:18.841-07:00

Every organization has unique data needs, but leading organizations have one thing in common: They expect data to be useful. In fact, marketing leaders are 127% as likely as the mainstream to say that their data and analytics strategy is useful for decision-making at all levels.1We shared more insights about usefulness — and other findings from new Econsultancy research conducted in partnership with Google — in a recent webinar with MIT Sloan, where marketers from companies of all sizes joined to learn how organizations around the world regularly turn insights into action.It goes without saying that the word “useful” can mean different things to different marketers. As you build a data strategy that’s optimized for your business, there are a few helpful questions you can ask to frame your thinking.Use this quick checklist to get yourself on the right track — and watch the webinar to learn more about the research findings.Is your data organized? The amount of data useful to your company depends on the size of the company, but one thing is certain: only organized data is useful data.In another study, 61% of marketing decision makers said they struggled to access or integrate the data they needed in 2016.2 When gathering and analyzing data, it’s important to know how your data should be organized in order to know what to focus on. Data dispersed in different organizational silos will be difficult to sift through, let alone use to inform important decisions. Instead, get data out of silos and organize it so that it can be useful.Is your data focused on the user?In our webinar, listeners learned that a user-centric approach — and the better understanding of your audience that comes with it — helps organizations handle the ever-increasing number of touchpoints in the customer journey and deliver more relevant, engaging experiences.Nearly 90% of leaders agree that understanding user journeys across channels and devices is critical to marketing success.3 Any data that allows marketers to better understand these journeys is useful for decision-making.Is your data integrated?Our report with Econsultancy found that top companies place a greater emphasis on integrating their technology. Specifically, organizations with integrated marketing and advertising stacks are 37% more likely to say that their company uses data to support decision-making at all levels, compared to marketers without fully integrated technologies.4Ask yourself: How and where does my business use data? During our webinar, we polled the audience to see in which areas of business the participants most commonly use data and analytics. See how you compare:The live attendees of our webinar, "Get Your Data House in Order," answered the question: In what areas of your business are you using data analytics?Do you have defined KPIs? Before you truly define what “useful” data means for you, you need to set KPIs. In our Econsultancy study, 45% of all respondents say that unclear definitions of KPIs present a significant negative impact on their organizations, whereas leaders are 47% more likely than the mainstream to say that their data and analytics strategy includes how they define KPIs for paid media and (38% more likely for owned properties).5The concept is simple: If you don’t know what you’re working toward, you can’t know what’s useful to you.Does your team know how to use the data? Finally, data can only be useful if your team knows how to interpret and use it. The most effective way to ensure that data is properly shared throughout the team — and that all employees have access to effective training — is to have a documented data and analytics strategy.More than half of the mainstream marketers we surveyed said their companies do not have adequate analyst-related resources. As a related benchmark, here’s how often our audience said they take action based on data:Webinar attendee responses to the poll question: How often does your team take action based on data?For your team to use data to[...]



Access all of your data with Data Studio Community Connectors

2017-09-29T13:11:28.751-07:00

Since the recent developer launch of Data Studio Community Connectors, users have been able to easily connect to and report on data from over 250 new sources.Partners are also now leveraging Data Studio + Community Connectors as a free and powerful reporting and analysis solution for their customers, with minimal development investment.We’ve already seen a number of interesting use cases. For example, ClickInsight, a Data Studio certified partner, used Community Connectors to create interactive experiences for the weather forecast in Toronto, the NY Times most popular stories, and real time departures info for the Bay Area Rapid Transit system. They embedded these Data Studio reports in a blog post for anyone to try, Are You Ready to Get Creative with Data Studio Connectors?Try Community ConnectorsWe have been working with a growing number of partners that are making it easy for users to directly access all of their data in Data Studio. Partners such as AdStage, Analytics Canvas, CallRail, data.world, Funnel, PowerMyAnalytics, and Supermetrics have enabled easy access to 250 data sets including: Facebook Ads, MailChimp, LinkedIn, Instagram, Pinterest, Reddit, Amazon, and many more available through the Community Connector Gallery.Data Studio Community Connectors GalleryEasily build your own Community ConnectorYou can develop your own Community Connectors and use them in Data Studio reports and dashboards. Your connector can fetch data from sources such as:Platforms for social media, enterprise, search, financial, HR, advertising, etc.Public and other open data sets.Internal/Private company data....and any data source or service that can be accessed over the internet. We’ve made it easy to build your own connector by leveraging the Google Apps Script platform which provides a multitude of services and resources to quickly build and deploy connectors. To learn more about building a Community Connector visit Getting Started with Community Connectors and the Community Connector Developer Program.Share, publish or open-source your Community ConnectorThe reports you create using Community Connectors can be shared with others. In addition, you can let other Data Studio users use your connector. For example, you can directly share your connector with colleagues at your organization or make your connector available for all Data Studio users to find by publishing your connector in the Community Connector Gallery.Tell us your storyIf you have any interesting connector stories, ideas or if you’d like to share some amazing reports you’ve created using Community Connectors please let us know by giving us a shout or send us your story at community-connector-feedback@google.com.As we continue to improve the Community Connector features be sure to regularly check the Community Connector Gallery for new additions that will enable greater access to all of your data in Data Studio.Posted by Pete Frisella, on behalf of the entire Data Studio team [...]



New: Streaming Google Analytics Data for BigQuery

2017-09-20T09:00:01.371-07:00

Streaming data for BigQuery export is here. Today we're happy to announce that data for the Google Analytics BigQuery export can be streamed as often as every 10 minutes into Google Cloud. If you're a Google Analytics 360 client who wants to do current-day analysis, this means you can choose to send data to BigQuery up to six times per hour for almost real-time analysis and action. That’s a 48x improvement over the existing three-times-per-day exports. What can I do with streaming data delivery?Many businesses use faster access to their data to identify and engage with clients who show an intent to convert. For example, it's well known that a good time to offer a discount to consumers is just after they've shown intent (like adding a product to their cart) but then abandoned the conversion funnel. An offer at that moment can bring back large numbers of consumers who then convert. In a case like this, it's critical to use the freshest data to identify those users in minutes and deploy the right campaign to bring them back. More frequent updates also help clients recognize and fix issues more quickly, and react to cultural trends in time to join the conversation. BigQuery is an important part of the process: it helps you join other datasets from CRM systems, call centers, or offline sales that are not available in Google Analytics today to gain greater context into those clients, issues, or emerging trends. When streaming data is combined with BigQuery's robust programmatic and statistical tools, predictive user models can capture a greater understanding of your audience ― and help you engage those users where and when they’re ready to convert. That means more sales opportunities and better returns on your investment. What's changing? Those who opt in to streaming Google Analytics data into BigQuery will see data delivered to their selected BigQuery project as fast as every 10 minutes. Those who don't opt-in will continue to see data delivered just as it has been, arriving about every eight hours. Why is opt-in required?The new export uses Cloud Streaming Service, which costs a little extra: $0.05 per GB (that is, "a nickel a gig"). The opt-in is our way of making sure nobody gets surprised by the additional cost. If you don't take any action, your account will continue to run as it does now, and there will be no added cost. What data is included?Most data sent directly to Google Analytics is included. However, data pulled in from other sources like AdWords and DoubleClick, also referred to as “integration sources”, operate with additional requirements like fraud detection. That means that this data is purposefully delayed for your benefit and therefore exempt from this new streaming functionality. For further details on what is supported or not supported, please read the help center article here. How do I get started?You can start receiving the more frequent data feeds by opting in. To do so, just visit the Google Analytics BigQuery linking page in the Property Admin section and choose the following option:You can also visit our Help Center for full details on this change and opt-in instructions. Posted by Breen Baker, on behalf of the Google Analytics team [...]



Google Data Studio: quicker and broader access to data

2017-09-06T11:57:15.047-07:00

Over the past 6 months we’ve launched over 25 new features in Google Data Studio including: making the product free and available globally, adding support for PostgreSQL and MySQL, and providing many new report layout options. Overall feedback has been great!Now we’re adding new features to make it quicker to access your data.Community Connectors Developer LaunchWe want to make it easy to access all your data within Data Studio. Today we are launching a new Data Studio “Community Connectors” developer program allowing you to visualize data from any source.Community connectors are created using Google Apps Scripts and are easy to build! (our UX team even built one to monitor bitcoin prices). Once created, a connector can be shared with other users, who can use the connector to access their own data.Today we have over 10 partners who have built connectors to over 200 sources and we’re excited to welcome more developers and data providers to the Data Studio community.  Check out the Community Connector Gallery to explore what our partners built.Data Studio Community Connector GalleryEmbedded ReportsMany customers want to bring Data Studio reports into their workflows or publish Data Studio reports on their own website. Now you can embed Data Studio reports in your websites and apps using simple iframe embedding. To see your report in your site, edit it, select Report > File > Embed report, then put the HTML code snippet into an iframe. Embeds can be fully interactive, and support both private, public, and non-logged in access, giving you fine-grained control over who can see your data.This new capability will allow you to share compelling data stories through your public websites and blogs, or share critical insights using your own business applications for no additional cost. align="center" allowfullscreen="" frameborder="0" height="300" src="https://datastudio.google.com/embed/reporting/0BxrvbpOtsqQJclJlVXhMcGxkVW8/page/XHvH" style="border: solid 1px #ccc;" width="400">Data ControlLarge organizations and agencies often have access to many accounts; for example, thousands of AdWords accounts, or hundreds YouTube channels. To simplify reporting, the new data control allows you to reuse a single report across all your accounts, dramatically reducing the time it takes to view data in a report. The data control can also be used to templatize reports, allowing viewers to see their data in a report without having to create anything in Data Studio. The data control supports the following connectors: AdWords (Account & MCC), YouTube Analytics, Search Console, DoubleClick Campaign Manager, and Google Analytics. We plan to add support for more connectors in the future.Data Studio report with AdWords, Search Console, YouTube, and DoubleClick Data ControlsAnd a few other updatesWe’ve also added a couple of additional capabilities. You can now export any chart data directly to Google Sheets. We added a new Google Cloud Storage connector, making it easy to use Data Studio with your data in Google Cloud Storage. We’ve added SSL support for the MySQL connector. We’ve added the ability to see the totals in the table visualization. And finally, we’ve made the product available in Russia.These announcements make accessing your data within Google Data Studio easier than ever. We’re excited to see what people do with them. For more information, check out:Community Connector GalleryCommunity Connector Developer ProgramReport Embedding help center Data Control help centerGoogle Cloud Storage Connector help centerThanks!Posted by Nick Mihailovski, on behalf of the entire Data Studio team [...]



Google Analytics is enhancing support for AMP on cache

2017-09-05T14:53:39.256-07:00

With users getting more and more impatient with slow mobile pages, developers are increasingly investing in a faster web experience with solutions like Accelerated Mobile Pages (AMP). Billions of AMP pages have been published by all kinds of mobile sites – from news to recipes to e-commerce. With so much AMP content being published every week, Google Analytics continues to evolve to support those of our customers who have adopted AMP.Today we are excited to be the first supporting vendor to announce a new service, Google’s AMP Client ID API, that will enable the same benefits for AMP pages displayed via Google surfaces. In May of this year we launched a solution to help you better understand your customers’ journeys across AMP and non-AMP experiences that were hosted on your own domain. Google’s AMP Client ID API will enable the same benefits for AMP pages displayed by Google such as in Google Search.How will this work? This solution works by allowing your web pages, which may be partially served on Google platforms and partially on your domain, to communicate with each other. This communication happens via a newly introduced Google API and with Google Analytics such that it can understand if a user on your non-AMP pages had ever visited an AMP page displayed by Google. When true, Google Analytics can help you understand user behavior across these two page types as a single cohesive experience.  To get started you’ll have to opt-in to this solution via a code change. The small code change is required on both your AMP and non-AMP websites to enable this as well as an acknowledgement of the new Google Analytics terms for usage of this API.When will this happen? The ability to opt-in to this solution is available today and you can find code instructions and new terms here. Please review the documentation and opt-in when you are ready.Are there any other implications of this change? Once you opt-in to this solution you will notice changes to some of your metrics. Your user and session metrics will drop down to more accurate counts as formerly distinct users are recognised as the same person, as well as related metrics that will also become more accurate (such as Time on Site and Bounce Rate). And New Users may rise temporarily. This is a function of the product more accurately counting your users. It's a one-time effect that will continue until all your users who have viewed AMP pages in the past return to your site (this can take a short or long period of time depending on how quickly your users return to your site/app). To get more detail about what may change, please read our help center article.Opt into this new feature today to get deeper insight into how users are interacting with your AMP pages.Happy Analyzing! Posted by the Google Analytics team [...]



Marketing with a Heart of Data

2017-08-24T12:07:25.421-07:00

At top companies, data drives strategies and daily decisions. Our new research with Econsultancy shows that 60% of leading marketers routinely take action based on analytics, and are also 48% more likely than mainstream marketers to say their strategy is strongly data-driven.1So, how can you help your organization feel data in its pulse? Move beyond instinct and intuition and put data at the heart of your marketing strategy to drive smarter decisions and produce better results.  Get over your gut — and take data to heartAs a confident decision-maker, it’s natural to trust your gut. But unless your instincts are right every time, why not consult another source? According to our report, nearly 60% of leading marketers agree that decisions made with data have better outcomes than those made with gut instinct or experience, compared to just 36% of mainstream marketers.2Data tells us things we may not want to hear. For example, maybe you thought last quarter’s campaign strategy would work again, but the data tells a different story. That’s why it’s important to take data to heart — in other words, to accept and trust what your analytics tell you. Marketing with a heart of data also means being comfortable enough with change to act on those insights. Leading marketers are 44% more likely than mainstream ones to say their company is “quite open to change.”3 Is yours?Let data flow freelyIt’s not enough for you to trust your data. For your data-driven marketing strategy to succeed, everyone’s heart has to be in it. Companies that invest in data and analytics at every level empower their marketing organizations to make more informed choices and provide better customer experiences.But this alignment is impossible if only analysts have access to data. The solution? Help get everyone comfortable with using data in their decision-making. When data flows freely and everyone understands how to use it, analytics can pump insight and value into every decision, strategy, and team.It’s no wonder 93% of survey respondents agree that collaboration across marketing and analytics teams is essential to driving results.4 In organizations where data is valued and accessible, anyone — and everyone — can uncover insights and drive the business forward.Don’t forget your headEven when your marketing organization has a healthy core, you’ll need the support of the C-suite to succeed and lead. After all, what good is a heart of data without a head of marketing?To secure executive buy-in, bring data insights to your meetings, calls, and conversations — use data to back up everything from big-idea budgets to email campaign optimizations. When executives receive recommendations based on analytics, they start to expect it.Two-thirds of survey respondents at leading companies say that being a more data-driven organization is a top goal for their CEO, compared to just half of respondents at mainstream organizations.5 While your C-suite can set the right beat to propel innovation and collaboration, you can help keep the systems functioning to ensure data remains at the heart of your strategy.Download the full Econsultancy research report here to learn how to build a truly data-driven culture.1-5 Econsultancy/Google, "Customer Experience is Written in Data", May 2017, U.S. (n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample)Posted by Casey Carey, Director of Platforms & Publisher Marketing, Google [...]



Three Ways to Get Data Out of Silos and Into Your Marketing Strategy

2017-08-10T07:00:27.754-07:00

There are a lot of ways to organize information. And the bigger a company is, the more complicated it can be for employees to find the right data, let alone know how best to use or share that information to make more-informed decisions.Chances are that some data is “hidden” in silos across your company. According to new research from Econsultancy in partnership with Google, 86% of senior executives agree: eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.1 If teams don’t talk, or if your organization doesn’t have an integrated data strategy to harness marketing, customer, and advertising data, information and ideas won’t flow freely. Here are three ways to break down data silos and get your organization on the path to a more collaborative, data-driven culture.1. Make data accessible — to everyoneIf you have work to do to get your data house in order, you’re not alone: 61% of marketing decision-makers struggled to access or integrate data they needed last year.2The first step to making data more accessible is to outline a data strategy that identifies data owners and key points of contact for each information source. Next, define how to integrate data and related technologies, and provide standards and processes related to data security and privacy. Include guidelines for sharing data internally.Democratizing access to data and insights enables employees at all levels to check their gut — and that leads to better results. The same Econsultancy study found that marketing leaders are 1.6X as likely as their mainstream counterparts to strongly agree that open access to data leads to higher business performance.3Watch our on-demand webinar featuring new research and best practices in marketing data and analytics strategy from Google and MIT Sloan School of Management. 2. Champion the value of data-driven insights over gut feelingsOnce data is made available to marketing managers and business decision-makers, make sure you champion a data-first mindset with your team. Using data effectively is a key differentiator for marketers who are ahead of the curve.While a documented data and analytics strategy can provide a guide for all employees, support from the top helps set the tone. Nearly two-thirds of leading organizations say that their executives treat data-driven insights as more valuable than gut instinct.4C-suite buy-in and other champions across the company help reinforce a data-driven culture by giving teams stuck in silos a nudge to collaborate and share analytic insights. Even better, this environment should give teams the incentive to align or share goals since data is core to campaign plans and marketing strategy.3. Educate stakeholders on how to interpret the dataHaving access to data is great, but if employees don’t know how to use it, the insights will remain isolated and unused. Consider this: 75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.5If a team is empowered with the right learnings, it will proactively integrate data rather than push it aside. Set up brown bag sessions or internal trainings, or provide employees access to self-paced learning modules.Finally, consider pairing the “data evangelists” and data storytellers within your organization with different team members to identify areas of focus based on relevant business goals and the biggest opportunities.Download the Econsultancy report, “The customer experience is written in data,” to learn how successful brands put data at the center of their marketing strategies. 1, 3, 4, 5 Google/Econsultancy, "The Customer Experience Is Written in Data", U.S., n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North Americ[...]



Sigma Sport spins up 28% higher revenue with Google Optimize 360

2017-09-07T11:29:20.757-07:00

If you’re a road cyclist or triathlete, chances are you know Sigma Sport. This global retailer sells bikes, clothing, energy bars, anti-chafe balm and everything else you need to power your way through your next big event — or just enjoy your next friendly ride in the country.Recently Sigma Sport set out to address a vital need: to find more customers with high potential lifetime value. “Growth with high-value customers is key to our success,” says Nik Hill, the company’s Head of Digital. “We knew we needed to change our website experience to better engage these customers.”To reach its goal, Sigma Sport turned to its agency, the digital conversion specialists Merkle | Periscopix. And together they turned to Google Optimize 360, part of the Google Analytics 360 Suite.Using Optimize 360, Merkle | Periscopix created an experiment where they replaced Sigma Sport’s homepage carousel with brand-specific images of the site’s three top-performing brands: Castelli, Specialized, and Assos. Then they targeted the experiment to the audiences they had already built in Analytics.This allowed Merkle | Periscopix to serve personalized experiences to fans of each brand. “We used the Analytics audience targeting feature in Optimize 360 to serve bespoke experiences to subsets of users,” says Shahina Meru, Associate Analytics Lead at Merkle | Periscopix. “We created three distinct Analytics audiences who had earlier bought or interacted with the top three brands, then used these as targeting rules in Optimize 360. Anyone who had looked at or bought a Specialized bike in the past, for instance, now saw Specialized products in their carousel.” When Sigma Sport tested its new personalized home page, they saw right away that it was a hit with users. The experiment drove a 28% rise in revenue and a 32% increase in e-commerce conversion rate during the experiment. In fact, Sigma Sport saw uplift across the entire customer journey with a 90%+ probability to beat the baseline.The bottom line: Personalization worked, both for bike-shopping customers and for Sigma Sport. Now Merkle | Periscopix is looking for more ways to enhance user experience with personalization from Analytics and Optimize 360.>>Read the full case study here<



Now Optimize users can innovate in 37 new languages

2017-08-28T15:00:23.472-07:00

It just got a whole lot easier to share Google Optimize with your teams around the world.Optimize is now available in 37 new languages. Got a team in Thailand? No trouble. Cross-functional partner in Croatia? You're covered. You'll find the full list of supported languages here.We're always glad to bring our products to more of the world. But in this case, we're extra excited about the way this will help teams collaborate and innovate not just across the office but across the globe.In this data-rich world, everyone in your company needs to be part of building a culture of growth: a culture that embraces testing and analytics as the best way to learn what customers like most and to improve their experience day by day. Optimize opens the door for innovators at every level to explore how even tiny UI changes can improve results.  Often those innovators take the form of a small "X-team" — maybe an analyst, a designer, and an engineer working together and totally focused on testing and optimization. With Optimize, a group like that can create changes in minutes instead of days, and they can more easily share that growth mindset and inspire others across their organization.Now with 37 more languages in play, Optimize makes it possible for many more local teams to take on the role of optimizers, innovators, and culture-changers.If you have team members who have selected one of the 37 new languages in their Google Account preferences, they'll see Optimize in that language whenever they next sign in. (If you’d like to select a language preference just for Optimize, you can do so in your Optimize user settings at any time.) And if you're happy with your current Optimize language, you're fine: No action is needed.To learn more about your global language options, visit our help center. Happy optimizing!Posted by Rotimi Iziduh, Product Manager, Google Optimize [...]



Google Data Studio: New Feature Roundup

2017-07-27T14:29:05.660-07:00

The Data Studio team is constantly working on new features to improve the user experience for both report creators and viewers! In this blog post we’ll highlight some recent launches that you may have missed.Filter controls: search Filters give report viewers a powerful way to slice data by specific segments. But filters with hundreds or even thousands of possible values to choose from were previously difficult to use, requiring scrolling through very long lists of filter items. We recently added a search feature within the filter component, letting users quickly find and select or deselect specific items. allowfullscreen="" frameborder="0" height="607" src="https://datastudio.google.com/report-framed/reporting/0B_U5RNpwhcE6dnlOTGVsR3FsLWs/page/XlgG" style="border: 1px solid #bbb;" width="500">Filter controls: single-select There are also scenarios when it only makes sense to filter a report on a single value, as filtering on multiple values would return confusing or nonsensical data. Report creators now have the ability to configure filters to allow for single-selection only. allowfullscreen="" frameborder="0" height="607" src="https://datastudio.google.com/report-framed/reporting/0B_U5RNpwhcE6dnlOTGVsR3FsLWs/page/d8gG" style="border: 1px solid #bbb;" width="500">Combo chartsNew Combo charts allow users to create a line chart with a non-time-based dimension on the X-axis (previously only time-based dimensions were supported). The new component can plot a single dimension with up to 5 metrics, or 2 dimensions with a single metric. Learn more about Combo charts here. allowfullscreen="" frameborder="0" height="607" src="https://datastudio.google.com/report-framed/reporting/0B_U5RNpwhcE6dnlOTGVsR3FsLWs/page/j9gG" style="border: 1px solid #bbb;" width="500">Links in tabular data Tables in Data Studio reports can now display clickable links! This feature introduces a new type of interactivity, as viewers can now be redirected to to relevant content outside the report. To use this feature, report owners must use a data source containing a column of URLs. Data Studio will detect this column and assign it to the URL field type (if automatic detection does not work data source owners can also set the field type to URL manually). Learn more about this here. allowfullscreen="" frameborder="0" height="607" src="https://datastudio.google.com/report-framed/reporting/0B_U5RNpwhcE6dnlOTGVsR3FsLWs/page/S8gG" style="border: 1px solid #bbb;" width="500">Submitting and voting for new featuresThe Data Studio team will continue to introduce new features and product enhancements. Have a feature request? You can view requests submitted by other users, upvote your favorites, or create new ones. Learn more here.Posted by Alon Gotesman, Product Manager, Google Data Studio [...]



New Data Studio Data Control

2017-07-25T09:17:45.275-07:00

Today we’ve made it dramatically easier to view your Google Analytics data in Data Studio using the new Data control. When a report is created using the Data Control, all viewers can see their own data in the report, without creating anything.Check out these quick video to see this feature in action allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/-2BRwPOO3Uk" width="560">Try it out now! We added the Data control to these templates so you test it out with your data:  Overview ReportEcommerce TemplateThis feature is great if you:Are an agency or large organization with access to many Google Analytics views and do not want to create a Data Studio report for each view. For example, if you have a set of charts and data you monitor every day, you can now build a report in Data Studio with those charts and data, add the Data Control, and quickly go between any of the views you have access to, allowing you to monitor your entire business very fast.Are a large organization with many websites across: different brands, different regions, or different business units, and want to unify reporting and KPIs across your entire organization. Now you can build a template report in Data Studio, add the Data Control, and share the report across your organization. Every user will be able to see their data, in your curated report.The data control is public for all users.Read the Help Center for more details on how to use it.If you build an exciting report, please submit to our gallery, so we can showcase it.Posted By Nick Mihailovski, Product Manager, Data Studio  [...]



Ask a question, get an answer in Google Analytics

2017-07-18T09:19:09.133-07:00

What if getting answers about your key business metrics was as easy as asking a question in plain English? What if you could simply say, "How many new users did we have from organic search on mobile last week?" ― and get an answer right away?Today, Google Analytics is taking a step toward that future.  Know what data you need and want it quickly? Just ask Google Analytics and get your answer. This feature, which uses the same natural language processing technology available across Google products like Android and Search, is rolling out now and will become available in English to all Google Analytics users over the next few weeks. The ability to ask questions is part of Analytics Intelligence, a set of features in Google Analytics that use machine learning to help you better understand and act on your analytics data. Analytics Intelligence also includes existing machine learning capabilities like automated insights (now available on both web and the mobile app), smart lists, smart goals, and session quality.How it WorksWe've talked to web analysts who say they spend half their time answering basic analytics questions for other people in their organization. In fact, a recent report from Forrester found that 57% of marketers find it difficult to give their stakeholders in different functions access to their data and insights. Asking questions in Analytics Intelligence can help everyone get their answers directly in the product ― so team members get what they need faster, and analysts can spend their valuable time on deeper research and discovery. Try it! This short video will give you a feel for how it works: allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/Y_NrnMETM3c" width="640"> “Analytics Intelligence enables those users who aren’t too familiar with Google Analytics to access and make use of the data within their business’ account. Democratising data in this way can only be a good thing for everyone involved in Google Analytics!”Joe Whitehead, Analytics Consultant, Merkle | Periscopix Beyond answering your questions, Analytics Intelligence also surfaces new opportunities for you through automated insights, now available in the web interface as well as in the mobile app. These insights can show spikes or drops in metrics like revenue or session duration, tipping you off to issues that you may need to investigate further. Insights may also present opportunities to improve key metrics by following specific recommendations. For example, a chance to improve bounce rate by reducing a page's load time, or the potential to boost conversion rate by adding a new keyword to your AdWords campaign.To ask questions and get automated insights from Analytics Intelligence in our web interface, click the Intelligence button to open a side panel. In the Google Analytics mobile app for Android and iOS, tap the Intelligence icon in the upper right-hand corner of most screens. Check out this article to learn more about the types of questions you can ask today. Help us LearnOur Intelligence system gets even smarter over time as it learns which questions and insights users are interested in. In that spirit, we need your help: After you ask questions or look at insights, please leave feedback at the bottom of the card.Your answers will help us train Analytics Intelligence to be more useful.Our goal is to help you get more insights to more people, faster. That way everyone can get to the good stuff: creating amazing experiences that make customers happier and help you grow your business.Happy Analyzing! Posted by Annissa Alusi, Ajay Nainani, and the Google Analytics team [...]



MercadoLibre uses unique audience insights from Analytics 360 to raise ad RPMs by 60%

2017-06-14T08:00:23.669-07:00

Washing machines and welding masks, comic books and baby strollers: just about everything is for sale on MercadoLibre. It's one of Latin America's biggest e-commerce sites, with 130 million registered users and an average of 4.6 purchases made every second of the day. What better place for an advertiser to reach a huge audience with sure-fire purchase intent?To help their advertisers improve their programmatic direct campaigns, MercadoLibre used Google Analytics 360, part of the Google Analytics 360 Suite, to turn their first-party data into tailored audience segments."We want to help our advertisers do well," says Valeria Vinitski, Advertising Business Unit Director at MercadoLibre. "So we made use of our biggest media asset: our data. With over 150 million users, we have unique insights into the shopper journey. Integrating with DoubleClick for Publishers and Google Analytics 360 helped us create precise audience segments that are perfect for our clients' campaigns."MercadoLibre started by creating audience segments for popular product lines like cell phones, cameras, and cars, and then made those Analytics 360 segments available to advertisers. Advertisers using DoubleClick Bid Manager could then negotiate the impression volumes they wanted at fixed CPMs for each of their priority segments.With these Programmatic Guaranteed deals, advertisers are guaranteed reach and precision, as their ads are targeted to well-defined audiences that are more likely to buy their products. Ads can be tailored for each segment, boosting their effectiveness even more.The results have been a win-win all around. The new campaigns have produced revenue per 1,000 sessions (RPMs) that are 60% higher than standard campaigns. Thanks to this new premium audience strategy, programmatic deals now account for 35% of MercadoLibre’s programmatic revenue.MercadoLibre’s clients are also seeing great results. Magazine Luiza — one of the largest retailers in Brazil — found during a recent multi-publisher campaign that 23% of all its conversions could be attributed to MercadoLibre, and more than 25% of all revenue generated was from audiences exposed to the targeted Programmatic Guaranteed ads on MercadoLibre. The campaign drove a great deal of new customer acquisition for Magazine Luiza, with 40% of those new customers being first-time visitors."If we want to deliver better ad experiences, we need to use all our capabilities, data, and ad formats, no matter the sales channel," says Valeria. "Programmatic deals help us optimize our resources and save time while reaching marketing budgets from main brands that we otherwise wouldn't be able to gain."Your site may not have 150 million users (yet), but whatever its size, Analytics 360 can help you boost revenues. Curious to learn more? See the full MercadoLibre story.Posted by The Google Analytics 360 Suite team [...]



Solving the enterprise attribution challenge

2017-06-01T11:55:24.048-07:00

On Tuesday, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Our goal is to help every business, large or small, solve the attribution challenge and better understand if their marketing is working. To meet the needs of our largest advertisers, we’re also introducing an updated version of our enterprise attribution product, Google Attribution 360. Google Attribution 360Just like with the free product, Attribution 360 is easy to set up, works across channels and across devices, and makes taking action easy. Both products also offer data-driven attribution, which uses machine learning to determine how much credit to assign to each step in the consumer journey. In addition, Attribution 360 is designed to be highly customizable and can measure ads from DoubleClick Campaign Manager. This means that you can get a view of your marketing performance that matches up with how you view your business. The new version of Attribution 360 is currently in beta, and will launch more broadly later this year. Here’s how Attribution 360 is designed to solve the enterprise attribution challenge: Fast setupAttribution 360 offers seamless integrations with Google Analytics, DoubleClick Campaign Manager, DoubleClick Bid Manager, and DoubleClick Search. You’ll get all your marketing event data in Attribution 360 with no need for retagging and no data loss between systems. You simply link your accounts and reports will usually be available within 48 hours. “The setup process for Attribution 360 reduced the time to first data from 3 months to just a matter of weeks. Using Google Analytics data was so much easier, we already had our GA tags onsite and validated. It just made life so much easier.” - Eric Bernhard, Marketing Innovation Manager at DixonsFlexible dataAttribution 360 has a rich set of features to simplify the challenge of importing and managing your external data sources. You can ensure that your data is complete and correct with enhanced preview capabilities, in-product data quality reporting, and the ability to reprocess your data if you make changes to your setup. Measures TVThe TV Attribution feature within Attribution 360 helps businesses integrate digital and broadcast data to understand their cross-channel performance. Good news: TV Attribution is now included in Attribution 360 with no extra cost and is available directly in the Attribution 360 UI. Easy to take actionOf course the insights you get are only valuable if you can put them into action. Here are two ways Attribution 360 makes it easy: The in-product Digital Optimizer lets you explore a variety of optimization scenarios to inform future marketing investments and make your media more effective and efficient.Programmatic connectors send results directly to bidding platforms so your media buys use the most accurate attribution data.Here’s how one of our customers, Confused.com, uses Attribution 360 to improve their search advertising. Confused.com increases paid search conversions by 28% with Google Attribution 360Launched in 2001, Confused.com was the first insurance comparison site in the United Kingdom. This 100% e-commerce company helps people save money on car insurance and related services. Paid search is a critical part of Confused.com’s acquisition strategy. CEO Martin Coriat challenged his marketing team to improve paid search with data-driven insights. To more deeply understand how people really interact with Confused.com’s marketing messages, the team implemented Attribution 360. Data-driven attribution insights showed each keyword’s role in the customer journey an[...]



Google Optimize and Surveys 360 Join Forces with AdWords

2017-08-28T15:00:48.283-07:00

Meet two new ways to understand and better serve your customers Here's good news for marketers: as you heard yesterday at Google Marketing Next both Optimize and Surveys 360 will soon be integrating with AdWords. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks.Optimize is an A/B testing and personalization tool that makes it easy to see which changes to your web pages work best for your users and your business. Surveys 360 is a market research tool that helps enterprises gather fast, reliable insights from real people online and on mobile.Why the new integrations? To make it easier than ever to understand and better serve your potential customers. Here's some detail on both.Better landing pages, better results Advertisers naturally spend a lot of time thinking about their ads. What gets people to click? Will the words "free shipping" sell more than "10% off"? AdWords has always made it easy to create many different ad campaigns to see which performs best. But the ad is only part of the experience.The new integration between Optimize and AdWords makes it easier than ever to take the next step: to improve and personalize the landing pages those ads lead to. The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters.It's worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability. 1Suppose a hotel wants to improve its landing page for the keyword family friendly hotels. Using Optimize, the hotel can create and test a new variation of the landing page, one that features an image of a family enjoying themselves at the hotel pool, instead of a generic image of the hotel exterior. If the new page leads to more reservations, they've got a win. Then it's easy to keep testing headlines and images that might also do well. Target any combination of your AdWords account, campaign, ad group, and keywords directly in Optimize.The AdWords integration will be available for both Optimize and Optimize 360 and will be available to start using in the coming weeks. If you haven’t tried Optimize, you can get started for free here.Why not ask your customers? We all need faster insights these days. That's one reason we added Surveys 360 to the Google Analytics 360 Suite last year. Surveys 360 lets you ask questions directly to a pool of 15 million real people as they browse the web or use their smartphone. The results arrive in days, or sometimes in just hours.Now, what if you could combine that kind of speedy real-world feedback with the wealth of data that you already have in AdWords? Then you could understand both what users do and why they do it.  That's what we're announcing today: remarketing lists published in AdWords are now available in Surveys 360 for surveys targeting. That means you can survey the users on your remarketing lists to find out what worked best for them (or didn't).Want to know why shoppers abandoned their shopping carts? Ask them! Curious about how many customers converted due to your new free shipping offer? Ask them! Easily target your survey to remarketing audiences published in AdWords.Then change your marketing message on the spot to match what you learn. If your survey shows that the words "family friendly" are what brought customers to your hotel, you can build new ad groups to take advantage of this information. (You might even use Optimize to test [...]



Making marketing easier with new tools for productivity

2017-05-24T09:56:38.555-07:00

This post originally appeared on the Inside AdWords blog.Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you need scalable, easy-to-use tools that allow you to manage your marketing in smarter ways.This morning at Google Marketing Next, we shared the next generation of AdWords, DoubleClick and Google Analytics tools, each of them shaped by your feedback and built to help you work as productively and efficiently as possible.Below is a round-up!The new AdWords experience will be available to all advertisers by the end of the yearThe new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and manage their campaigns in over 15 years. The redesign makes AdWords significantly easier to use to help you reach your unique marketing goals and get things done.Earlier this year, we previewed a few of the new tools and features in the new AdWords experience. This includes the new Overview page, which automatically surfaces relevant insights about your performance so you can take action more quickly.Here are some other new things to check out:Campaign creation                                   Build campaigns designed around your marketing goalsPerformance estimates                                                                              View performance estimates to help plan your display campaigns    Landing page report                               See how your landing pages are affecting campaign performanceSince rolling out the new AdWords experience, we’ve seen some inspiring results. We see that pages load much faster -- on average, 20% faster. Customers like iProspect North also reported that the new design and layout saves them 30% more time when completing everyday tasks.Starting today, we’re rolling out the new experience to millions of additional AdWords accounts and it will be available to all advertisers by the end of the year. Get started by reviewing our Best Practice guide.Better together: Google Optimize and Google Surveys 360 integrate with AdWordsYour marketing workflows should be seamless and integrated, from managing media to optimizing your site and collecting performance insights. This allows you to easily apply learnings from one step to another and take action faster. With new integrations for Google Optimize and Google Surveys 360 with AdWords, you'll be able to test landing pages and gain insights about your ads more efficiently.Available globally to all advertisers at no cost, Optimize helps marketers test and deliver custom site experiences to improve performance. With the Optimize and AdWords integration, you can quickly and easily create new versions of your landing pages and then apply them to any combination of AdWords campaigns, ad groups, and keywords – no coding or webmaster required. For example, on a summer beachwear campaign, test whether a landing page that features an image of beachgoers performs better than one that showcases your latest swimsuit styles. Optimize will figure out which variation works best for your business and help you get more value [...]



Bringing the speed of AMP to search & display ads

2017-05-24T09:55:26.249-07:00

This post originally appeared on the Inside AdWords blog.Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out.The open source Accelerated Mobile Pages (AMP) Project launched 18 months ago to help make the web better with faster experiences. Since then, we’ve been expanding how we surface fast-loading AMP pages on Google Search — starting with the top stories carousel and extending to organic search listings.Today we’re introducing two new ways to harness the speed of AMP to improve advertising performance. First, we’re launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads. Second, we’re speeding up ads served across the Google Display Network by using the same technology that makes AMP pages so fast.Improving campaign ROI with lightning-fast AMP landing pagesWe’ve said before that the median page load time for an AMP page from Google Search is under one second. If that wasn’t already fast enough, last week we announced that these pages are now twice as fast. No wonder AMP has been so widely adopted – more than 2 billion AMP pages have been published from 900,000 domains. Advertisers like Johnson & Johnson, Toll Brothers and eBay have already seen increased engagement with their brand by directing people to AMP pages from organic search results.The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile web experiences they've come to expect from AMP pages on Google Search. If you’re interested in participating in the beta, sign up here.“We understand the importance of speed in delivering effective advertising campaigns. That is why we're incredibly excited to apply the speed of AMP to our paid campaigns in AdWords," says ‎Aaron Cocks, Online Marketing Optimization Manager at Toll Brothers“Johnson & Johnson has seen great results in testing AMP with our product information pages. For specific pages, we've seen page speeds improve by 10x and engagement rates improve by 20%. J&J is looking forward to expanding our application of AMP, ” says Paul Ortmayer, Head of Digital Analytics - EMEA, Johnson & Johnson allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xWXS3LjjqPg" width="560">Ensuring display ads are seen with AMPWhen ads load fast, people are more likely to see them. That means media budgets work more effectively and messaging strategies realize their full potential. Fast-loading ads also create better experiences for users.To make ad experiences on the web a lot better and faster, the AMP Project launched The AMP Ads Initiative last year. The Initiative applies the technology powering fast-loading AMP pages to ads.As of today, a significant number of ads shown on AMP pages across the Google Display Network are automatically converted and served in the new AMP ad format. We’ve found these ads load up to 5 seconds faster than regular ads even though the creative looks exactly the same. Ultimately, this ensures that your messages are actually seen by your intended audience and that the experience users have with your brand is seamless. allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/1KTeCJtpo4Q" width="560"> Speed matters. To meet the needs of today’s customers, you have to be f[...]



Google Ads, Analytics and DoubleClick Announcements Keynote

2017-05-24T09:53:42.069-07:00

Welcome to the Google Marketing Next live stream! Tune in live at 9:00 a.m. PT/12:00 p.m. ET to learn about Google’s latest marketing innovations, the moment they’re announced.

Join the conversation at #GoogleMarketingNext.

  allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/hB3lwjnbWd0" width="560">

(image)



Powering ads and analytics innovations with machine learning

2017-05-23T06:30:04.359-07:00

This post originally appeared on the Inside AdWords blog.Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google Marketing Next, our annual event where we unveil the latest innovations for ads, analytics and DoubleClick.A big theme you’ll hear about today is machine learning. This technology is critical to helping marketers analyze countless signals in real time and reach consumers with more useful ads at the right moments. Machine learning is also key to measuring the consumer journeys that now span multiple devices and channels across both the digital and physical worlds.It's a growing and important trend for marketers today, and will continue to shape how you build for success in the future.Below is a sneak preview of a few of the announcements I’ll be making. There are many more that I can’t wait to share with you. Be sure to tune in at 9:00 a.m. PT/12:00 p.m. ET.Hello Google Attribution, goodbye last-clickToday, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.With today’s complex customer journey, your business might have a dozen interactions with a single person - across display, video, search, social, and on your site or app. And all these moments take place on multiple devices, making them even harder to measure.Marketers have been trying to make attribution work for years, but existing solutions just don't cut it. Most attribution tools:Are hard to set upLose track of the customer journey when people move between devicesAren’t integrated with ad tools, making it difficult to take actionAs a result, many marketers are stuck using last-click attribution, which misses the impact of most marketing touchpoints. With Google Attribution, we’ll help you understand how all of your marketing efforts work together and deliver the insights you need to make them work better.Here’s how it works:Integrations with AdWords, Google Analytics and DoubleClick Search make it easy to bring together data from all your marketing channels. The end result is a complete view of your performance. Google Attribution also makes it easy to switch to data-driven attribution. Data-driven attribution uses machine learning to determine how much credit to assign to each step in the consumer journey -- from the first time they engage with your brand for early research down to the final click before purchase. It analyzes your account's unique conversion patterns, comparing the paths of customers who convert to those who don’t, so you get results that accurately represent your business.Finally, you can take fast action to optimize your ads with Google Attribution because it integrates with ads tools like AdWords and DoubleClick Search. The results are immediately available for reporting, updating bids or moving budget between channels.“Given today’s multi-device landscape, cross-channel measurement and attribution is indispensable for HelloFresh to have a 360º panorama of our customer journey and gives us the best data to make the best decisions.” - Karl Villanueva, Head of Paid Search & Display Google Attribution is now in beta and will roll out to more advertisers over the coming months. Mobile-local innovations [...]



Firebase Analytics Gets New Features and a Familiar New Name

2017-05-17T14:15:15.115-07:00

Can it be just a year since we announced the expansion of Firebase to become Google's integrated app developer platform at I/O 2016? That Firebase launch came complete with brand new app analytics reporting and features, developed in conjunction with the Google Analytics team.Now, at I/O 2017, we're delighted to announce some exciting new features and integrations that will help take our app analytics to the next level. But first, we’d like to highlight a bit of housekeeping. As of today, we are retiring the name Firebase Analytics. Going forward, all app analytics reports will fall under the Google Analytics brand. This latest generation of app analytics has always, and will continue to be, available in both the Firebase console and in Google Analytics. We think that unifying app analytics under the Google Analytics banner will better communicate that our users are getting the same great app data in both places. In Firebase and related documentation, you'll see app analytics referred to as Google Analytics for Firebase. Read on to the end of this post for more details about this change.One other note: The launches highlighted below apply to our latest generation of app analytics – you need to be using the Firebase SDK to get these new features. Now let’s take a look at what’s new.Integration with AdMobApp analytics is now fully integrated with AdMob. Revenue, impression and click data from AdMob can now be connected with the rest of your event data collected by the Firebase SDK, all of it available in the latest Google Analytics app reports and / or in the Firebase console.For app companies, this means that ad revenue can be factored into analytics data, so Analytics reports can capture each app’s performance. The integration combines AdMob data with Analytics data at the event level to produce brand new metrics, and to facilitate deep dives into existing metrics. You can answer questions like: What is the true lifetime value for a given segment, factoring in both ad revenue and purchase revenue?How do rewarded ads impact user engagement and LTV?On which screens are users being exposed to advertising the most or the least?With this change, you can now have a complete picture of the most important metrics for your business ― all in one place.Custom parameter reporting"What's the average amount of time users spend in my game before they make their first purchase?" Many of you have asked us for the ability to report on specific data points like these that are important to your business.Custom parameter reporting is here to make that possible. You can now register up to 50 custom event parameters and see their details in your Analytics reports. If you supply numeric parameters you’ll see a graph of the average and the sum of that parameter.If you supply textual parameters you’ll see a breakdown of the most popular values.As with the rest of your Analytics reports, you can also apply Audience and User Property filters to your custom parameter reports to identify trends among different segments of your userbase.To start using custom parameter reporting for one of your events, look for it in the detail report for that event. You'll see instructions for setting things up there.Integration with DoubleClick and third-parties – Now in BetaWe're also pleased to announce a new integration with both DoubleClick Campaign Manager and DoubleClick Bid Manager. Firebase-tracked install (first open) and post-install events can now easily be imported back into DoubleClick as conversi[...]



Google Analytics is Enhancing Support for AMP

2017-05-16T10:30:21.700-07:00

Over the past year, developers have adopted the Accelerated Mobile Pages (AMP) technology to build faster-loading pages for all types of sites, ranging from news to recipes to e-commerce. Billions of AMP pages have been published to date and Google Analytics continues its commitment to supporting our customers who have adopted AMP.However, we have heard feedback from Google Analytics customers around challenges in understanding the full customer journey due to site visitors being identified inconsistently across AMP and non-AMP pages. So we're announcing today that we are rolling out an enhancement that will give you an even more accurate understanding of how people are engaging with your business across AMP and non-AMP pages of your website.How will this work?This change brings consistency to users across AMP and non-AMP pages served from your domain. It will have the effect of improving user analysis going forward by unifying your users across the two page formats. It does not affect AMP pages served from the Google AMP Cache or any other AMP cache.When will this happen?We expect these improvements to be complete, across all Google Analytics accounts, over the next few weeks.Are there any other implications of this change? As we unify your AMP and non-AMP users when they visit your site in the future, you may see changes in your user and session counts, including changes to related metrics. User and session counts will go down over time as we recognize that two formerly distinct IDs are in fact the same user; however, at the time this change commences, the metric New Users may rise temporarily as IDs are reset.In addition, metrics like time on site, page views per session, and bounce rate will rise consistent with sessions with AMP and non-AMP pageviews no longer being treated as multiple sessions. This is a one-time effect that will continue until all your users who have viewed AMP pages in the past are unified (this can take a short or long period of time depending on how quickly your users return to your site/app). Is there anything I need to do to get this update? There is no action required on your part, these changes will be automatically rolled out. Will there be changes to unify users who view my pages both on my domain and in other contexts?Some AMP pages are not visited directly on the domain where the content is originally hosted but instead via AMP caches or in platform experiences. However we decided to focus on fixing the publisher domain case first as this was the fastest way we could add value for our clients. We are committed to ensuring the best quality data for user journey analysis across AMP and non-AMP pages alike and this change makes that easy for AMP pages served on your domain. We hope you enjoy these improvements - and as always, happy analyzing! Posted by the Google Analytics team [...]



Google Tag Manager: Announcing Centralized Google Analytics Settings

2017-05-10T17:00:00.636-07:00

Google Tag Manager and Tag Manager 360 make it easier than ever to deploy and manage tags for all of your various marketing and measurement tools at scale. Whether you’re doing a basic tag implementation across a single website or a more extensive implementation across a network of sites and apps, Google Tag Manager has your back.A Better Way to Manage Google Analytics Tags 
Measuring websites and apps effectively often requires multiple Google Analytics tags. You may have a basic Universal Analytics pageview tag to measure views of all your content, as well as event tags for clicks on certain buttons, links leading away from your site, form submissions, and so on.Keeping the settings for all of these tags in sync can be a challenge. You have to ensure your Tracking ID is set correctly and that any custom settings are consistent. Making changes to things like Custom Dimensions and Metrics across multiple tags can require repetitive work or cumbersome workarounds.That’s why we’re excited to announce that rolling out this week, Universal Analytics tags in Web and Mobile* containers will support a new feature: Google Analytics Settings Variables.A Google Analytics Settings Variable acts as a central location to configure sets of Google Analytics settings for use across multiple tags. Instead of having to enter your Google Analytics settings over and over again in each new Universal Analytics tag, you’ll simply be able to select (or create) a Google Analytics Settings Variable to apply to the tag: With this enhanced workflow, you can focus on what you want to measure, rather than what settings you need to enter. If your organization has an analytics team or works with a Google Analytics Certified Partner, you can leave the settings to the experts without fear that you’ll mess things up.You can have as many Settings Variables as you’d like for different combinations of settings, and it’s easy to override specific fields in a given tag with the click of a checkbox.While this feature will appear in all Universal Analytics tags, existing tags will of course continue to work. And, if you so choose, you can continue to set up your tags without use of Google Analytics Settings Variables by checking the override box without selecting a Settings Variable.We hope that Google Analytics Settings Variables will save you time, reduce errors, and give you more confidence in setting up Google Analytics through Google Tag Manager.Want to learn more about Centralized Google Analytics Settings? Check out our Quick Tip video or visit our help center!*Only available in iOS and Android containers implemented with Firebase. Posted by Scott Herman, Product Manager, Google Tag Manager [...]



The New Google Analytics Home: Know Your Data

2017-04-19T09:37:55.923-07:00

We’ve been improving Google Analytics with the goal of making it even easier for anyone to gain the insights they need. Last year, we introduced a fully redesigned mobile app for better insights on the go (which has now been downloaded over a million times!). We then introduced automated insights in the mobile app. Most recently, we simplified our web UI. Today we're introducing additional enhancements designed to help you make better data-driven decisions based on a deeper understanding of your users. A New HomeThe first thing you'll notice when you sign into your account is that we've introduced a new landing page. The “Home” page in Google Analytics now offers an overview of key aspects of your business’ online presence. Here are a few highlights:You can see snippets from a curated set Google Analytics reports, including real time data, with simple and streamlined controls. Each snippet is preceded by a helpful question that frames the data, such as “When do your users visit?” or “Where do your users come from?”. Want to dig deeper? Hover on any data point for more details or drill into the relevant report with the provided link on each card. “Home” is automatically configured based on your setup: For example, if you have Goals or Ecommerce, you’ll see the page change accordingly. This is a new page in Google Analytics. Existing reports have not changed. The Audience Overview report, which used to be the default landing page, is still available: just open the “Audience” section in the side navigation and click on "Overview".Discover Looking for the latest enhancements to the basic Google Analytics experience? You'll find them in our new “Discover” page. As the name suggests, Discover offers products and experiences that you might find useful as you work with your Google Analytics account. These could be products like Google Optimize, tools like the Google Analytics mobile app, helpful features like Custom Alerts, or even useful educational materials from the Analytics Academy. Look for the new Discover link just next to the Admin link at the bottom of your left navigation.Both of these additions will be rolling out to all users over the next few weeks. We hope these new additions help make it easier for you to get the most out of Google Analytics. Posted by Ajay Nainani (@ajayn23), Product Manager, Google Analytics [...]



Introducing Marketing Mix Model Partners: Helping brands better understand the impact of their marketing

2017-06-02T10:14:02.039-07:00

The following was originally posted on the Google Agency Blog.CMOs and marketing executives use marketing mix models to understand how their marketing investments are driving sales and how to optimize their spend across multiple brands, channels, and regions. With rising investment in digital and mobile advertising, marketers want to be sure the models they use correctly value the impact of these channels.Today we’re excited to announce a program to help marketing mix model providers better incorporate Google media data into their services. The Marketing Mix Model Partners program is designed to ensure advertisers can accurately measure the ROI of their digital investments and confidently understand the digital drivers of ROI to improve returns year-over-year.The Marketing Mix Model Partners program offers:Data Access: Partners get access to accurate, granular campaign data across all relevant Google video, display, and search media in a standardized format. We’re also making the data easier to access by providing data from multiple properties, like Search and YouTube, in one centralized location. Expertise: Partners also get dedicated training, resources, and specialists to better understand Google advertising products and practices and incorporate digital data into their model methodologies. Actionability: We provide Google account and technical teams to help advise on results and strategies designed to understand the drivers of ROI and improve returns over time. Our partnersWe’re excited to be working with the initial participants in the program, Marketing Management Analytics, Neustar MarketShare, and Nielsen. Google customers can talk with their Google representatives about working with one of these partners on using Google data in their marketing mix model engagements.Here’s what our partners have to say about the program:“The ability to collect and analyze digital data at extremely granular levels enables both marketers and their advertising partners to more successfully measure, predict and action the most effective and profitable means of optimizing each digital channel to achieve their business objectives. We are excited that Google has taken such a proactive approach in working with MMA and analytic companies within the marketplace in providing such a high level of objectivity and transparency."— Patrick Cummings, CEO of Marketing Management Analytics “Today’s measurement solutions need to be connected, always on and incorporate the myriad of channels, as well as critical econometric externalities in order for marketers to truly get an accurate view of marketing’s impact. We are thrilled to be a Google launch partner as this signals our commitment to helping brands understand how their marketing investments are driving business results. Through this partnership our advanced analytics models will incorporate more accurate, granular data, giving marketers a more complete understanding of the effectiveness of their marketing and how best to optimize their spend to improve future outcomes.”— Julie Fleischer, Vice President, Product Marketing, Marketing Solutions, Neustar "As the marketing landscape rapidly evolves, it is critical to use the most robust data-streams in our Marketing Mix models to ensure the highest standard of insight quality. Working with Google, we will have better input and better consultative output so t[...]