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Preview: For Immediate Release: The Hobson and Holtz Report

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Modified: 2015-07-15T14:27:01+00:00

Copyright: Copyright (c) 2015, Kristine
 



FIR Presents Young PR Pros Episode 102: And We are Back, with Tips for Entrepreneurs

2015-07-15T14:27:01+00:00

This week, our hosts Young PR Pros is back from its long break. Where were we you might ask? Kristine D’Arbelles, founder and co-host of Young PR Pros, has been off having an amazing adventure. The adventure of motherhood. Kristine gave birth to a beautiful boy late May. We jump right back into the swing of things, with an episode jammed packed with great advice for entrepreneurs. We invite Ross Simmonds back for his third episode as guest host to share his experience as an entrepreneur and offer advice for young professionals looking to follow that path. Ross is a communications and marketing strategist and entrepreneur. You might know him as @theCoolestCool on Twitter. While reading an article in the International Association of Business Communicator’s magazine, Communication World, Kristine has noticed a trend in the millennial generation - more and more of her friends are option for the consultant root and gaining experience before getting permanent jobs. This new trend might stem from en employer’s need to see real experience on a young professional’s resume. For those of you jumping into the world of consulting, read and listen on. We start with Ross, an entrepreneur himself, who had this to say about entrepreneurship: It is the best thing for your career and will make your resume stand out. Technology has made consulting easy - build a worldwide clientele. Build up a reputation for yourself - build your brand through social media and blogging. You don’t need to be an expert, just be out there. Julia Kent consulted for a year at the beginning of her career and said: Companies nowadays - mostly non-profits and small businesses - don’t have big budgets and look for freelancers and consultants all the time. Find work through networking, RFPs or job boards. Listen to the full episode and then share your opinion. Are you an entrepreneur? How did you make the leap of faith? Get this Podcast: Download the MP3 file (4.41Mb, 17:38) Subscribe to the “Young PR Pros” RSS feed Subscribe to “Young PR Pros” with iTunes Get the FIR app for your mobile device - iPhone | Android | Windows Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+. You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.[...]



FIR Interview: Steven Green and Julian Mills on social intranets

2015-05-16T14:54:24+00:00

Communicators struggle to build genuine online engagement among employees using the various social tools available for intranets. Study after study shows that few employees use these tools, regardless of how much they might be engaged with external social media. At Bank of Montreal, though, Julian Mills overcame the obstacles to introduce social tools employees at all levels used to advance business goals. In this interview, FIR co-host Shel Holtz talks with Mills about the impetus for the introduction of social channels, and with TemboSocial CEO Steven Green, who worked with Mills to introduce the internal social media tools that drove the interaction on the Bank of Montreal intranet. (Julian participated via mobile phone; the audio quality isn’t quite up to snuff, but it’s definitely listenable.) Get this podcast: Download the MP3 file (13,3Mb, 31:45) Get the show on iTunes Subscribe to the FIR Interviews RSS feed Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1 About our conversation partners: Julian Mills is a management and business development executive with a focus on social media utilization, workplace productivity and marketing innovation. In his role as Head, Corporate Intranet and Social Media at BMO Financial Group, Julian leads that team that maintains BMO’s intranets as well as manages portal renewal and the greater utilization of social business tools for 46,000 employees. Prior to joining BMO, Julian was Vice President of Client Development at Prescient Digital Media, where he worked with Fortune 500 Companies to improve their business performance using employee portals and social business technology. Connect with Julian on Twitter at @millsj007 Steven Green founded TemboSocial Inc. back in 1999 to provide a polling application for marketing and communications departments. Today, TemboSocial offers a suite of social tools that drives intranet platform adoption and employee engagement for the worlds leading brands. In today’s competitive staffing environment, companies desire to retain their talent and make employees smarter about company business by introducing core business processes related to collaboration, innovation and recognition.  With an impressive roster of clients, such as Bank of Montreal, State Farm, Macy’s and The Cleveland Clinic, and with a reach of more than 1,000,000 employees every day, Steven continues to grow TemboSocial’s role in the modern workplace. Steven has a BA from McGill University in Montreal and a Social Work degree from York University in Toronto. Connect with Steven on Twitter at @TemboSocial Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.[...]



Media Bullseye Roundtable: 2015.03 with Guest Cohost Shel Holtz

2015-05-15T22:18:01+00:00

In this episode of the Roundtable, I’m joined by Shel Holtz, principal of Holtz Communication + Technology and co-founder of the FIR Podcast Network, home of the Roundtable, to discuss three topics: Facebook’s Instant Articles and their potential impact on the news business Twitter’s elevation of its Chief Financial Officer to head marketing in the wake of disappointing earnings The prospects for live video streaming apps like Meerkat and Periscope Get this podcast: Download the MP3 file Get the show on iTunes Subscribe to FIR’s Media Bullseye Roundtable RSS feed Get the FIR app for your mobile device iPhone | Android | Windows About Your Host Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons. Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.[...]



FIR on Higher Education #34 – Tips on Presenting and Public Speaking from Gini Dietrich

2015-05-14T15:58:27+00:00

How can you secure speaking opportunities? What goes into a good presentation? If you are an academic / thought leader and recently wrote a book, how do you convert those 200 pages into a one-hour keynote? Special guest Gini Dietrich delves into these questions on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker.  Among what you will learn: - how to handle negative comments / questions - how to use slides effectively - how to position a product or service in the course of a speaking engagement without coming across as an obnoxious salesperson - best practice on preparing for your talk This is an episode that you won’t want to miss and will want to revert back to when your different public speaking opportunities arise! In our reports section, I highlight points made in a Harvard Business Review article by Ted Talks curator Chris Anderson on how to give a killer presentation, while technology correspondent Harry Hawk reviews the blogging feature that is part of Blackboard. About Gini Dietrich Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Get this Podcast: Download the MP3 file (14.6 MB / 30:24) Subscribe to “FIR on Higher Education with Kevin Anselmo RSS feed Get the show at iTunes Get the FIR app for your mobile device - iPhone | Android | Windows This episode is sponsored in part by Experiential Communications’ Media Training for Academics program. If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes). About Your Host Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world. Find Kevin on Twitter: @kevinanselmo. Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.[...]



FIR B2B #27: Josh Bernoff on Getting the BS Out of Business Communications

2015-05-14T15:44:27+00:00

In this episode:News & Trends Twitter stock took a hit as the company announced disappointing earnings and continues to struggle with increasing member activity. Could Twitter become acquisition bait or, even worse, the walking dead? It’s looking like a distinct possibility if this company doesn’t refocus its efforts on creating a great user experience. It’s too beholden to Wall Street right now. Special Guest: Josh Bernoff Josh Bernoff is well known to the community of social media aficionados as co-author of the best-selling book Groundswell and a highly visible Forrester Research analyst for many years. Last year he left Forrester and struck out on his own, setting up a website called Without Bullshit that attacks jargon, corporate doublespeak and vacuous communications. Having read more than 10,000 press releases during his career, he has no shortage of material and he appears to have hit a nerve. A recent post about 10 writing trips and the psychology behind them logged more than 100,000 page views in a little more than three days. Josh believes the companies that succeed will be those that are honest, forthright, original and personal in the way they communicate. Josh is working on a book about how to write without BS. It’s a topic he’s passionate about, and that comes through in this interview. Follow Josh on Twitter. Get this Podcast: Download the MP3 file (27MB, 29:32) Subscribe to the FIR B2B RSS feed Subscribe with iTunes Get the FIR app for your mobile device - iPhone | Android | Windows About Your Hosts Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners. PaulGillin@forimmediaterelease.biz or connect with him on Twitter: @pgillin [...]



FIR Interview: Harry Hawk interviews Clammr co-founder Parviz Parvizi

2015-05-12T16:15:42+00:00

In a recent post to her blog, longtime FIR contributor Donna Papacosta shared her first Clammr recording after learning about the app at New Media Expo in Las Vegas. While at the Expo, Donna heard Mark Ramsay say, “People don’t share audio. They share conversations about audio.” Later, she met Parviz Parvizi, which claims to be “the Instagram of audio,” allowing users to share snippets of sound. “This would be a boon for podcasters seeking to build their audiences,” Donna wrote. In this FIR interview, FIR contributor Harry Hawk (@hhawk) chats with Parvizi, Clammr’s co-founder. Get this podcast: Download the MP3 file (25.4Mb, 61:48) Get the show on iTunes Subscribe to the FIR Interviews RSS feed Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1 About our conversation partner: Parviz is co-founder of Clammr, a mobile app and platform making audio more social and discoverable. Users are calling Clammr, which features bite-sized audio clips of 18 seconds or less, the “Instagram of Audio.” Previously, Parviz worked at McKinsey & Company, Goldman Sachs, the FCC, and O’Melveny & Myers. He has advised top 5 global media companies and mobile carriers on strategy and growth. He was a founder of McKinsey’s iConsumer research initiative on digital consumer behavior, authoring 3 of the Firm’s 10 most-downloaded media sector knowledge documents. Parviz holds a JD from Yale Law School and AB from Cornell. Harry Hawk talks with Parviz the core features of Clammr and its creation, and then dives deep into the importance of audio discovery. Parviz discusses a wide range of use cases that would be beneficial to professional communicators. At its core a Clammr is a metadata rich audio file that is bite size, shareable, embeddable, linkable and curratable. Because Clammrs can be collected and curated 3 to 10 Clammrs can convey a rich tapestry of voices, sounds, and messages; each one can link back to a full source, a PDF file, Etc. Parviz also talks about the audio editing and creation tools which allows users of Clammr to create their Clammr files, mash up existing ones or overlay audio on top of or along size of an existing Clammr. Connect with Parviz on LinkedIn. Additional resources Get Clammr on iOS here Creators and communicators can use the publishing portal. See a Clammr-created mock-up (using Tesla as an example) of a Twitter account dedicated to Clammr clips for PR purposes See a demo Tumblr blog that demonstrates the Clammr widget Watch the Clammr Skill Workshop Review videos on Clammr’s YouTube channel Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.[...]



Thought Leader Life with Mitchell Levy, Episode 67: April 11, 2015

2015-05-12T17:02:11+00:00

Our co-host for the month of April is Chris Kenton (@ckenton) and one of our guests was Chris Becwar (@cbec100). In this episode, Mitchell Levy and his co-host for the month of April, Chris Kenton, interview #ThoughtLeader Chris Becwar, Senior Director of Marketing & Product at CCI Global Channel Management. The conversation starts with the observation that Chris Becwar has been able to witness the dramatic change of the entire business over the last few years. What interests him most is the quest for answers on how it affects the business process and the marketing through indirect channels. He definitely is in the right position to share the changes that he has been able to witness working for a company that it happens to be the fundamental building   block providing financial and program plumbing for automating in large vendor relationships with a massive network of resellers and partners. The company conducts surveys to find out the pain points of the vendors they’re providing their services with. One of his more interesting revelations is that there has been a number of questions about what the channel professional is struggling with today. What kind of overarching pain points are they really looking to overcome? He has been able to witness that the concerns they used to hear from their clients on day-to-day encounters are different from what they’ve heard in the past. One of the pain points that remains unchanged is the traditional core challenge of channel management that tends to prove on the Return of Investment (ROI), and how to identify who’s moving the needle the most and who is not. Assisting companies in their driving traction to arrive at a decision in which partner to invest used to involve so much risk, and past performance of the new prospect partner is not the sole indicator for predicting future performance. Companies need to adapt to change and be innovative. One of the big factors of channel success today is having a deciding factor to try innovative methods to grow one’s business, not just being stuck on the traditions you’re used to. It is looking for ways to be able to engage in talking to experts who can understand the marketing personas with a level of intuition, empathy, and how you can clearly understand the pain points to create compelling value proposition. These experts don’t necessarily have to be in your organization. Mitchell shares his point of view of it being important to practice the need of thought leadership as you actively engage your employees in the process. There has been innovative and new technologies out in the market, but one of the keys to the success factor of a business is its customer service, dedication, and expertise. How well do you manage your relationships with your customers even after they buy your products? Your business will definitely stand out, even surrounded with the new technologies of your competitors, as long as you know how to execute support and have long-term customer relationships. To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife. Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/ . • The core challenge that channel management tends to prove is the Return of Investment (ROI). @CCIChannels #TLL • From a business standpoint, it is smart for businesses to build their ecosystem where they have persistent customers. @ckenton #TLL • What is your customer service’s dedication and expertise? @CCIChannels #TLL • In the age of thought leadership, employees in the organization need to be actively engaged. @happyabout #TLL Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturda[...]



The Hobson & Holtz Report - Podcast #807: May 11, 2015

2015-05-11T20:24:03+00:00

Intro: Boston experiences, ‘Geeks Bearing Gifts’ book review is up, Harry Hawk interview with Clammr CEO Parviz Parvizi is coming; Quick News: There’s nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising’s disclosure issues, more than one million click “I’m a voter” button on Facebook as opinion polls suffer major credibility crisis in UK general election; the Media Monitoring Minute with CustomScoop; News That Fits: Every company is a media company, part 32,556: Uber looks for an editorial director; big moves in content marketing; listener comments in the FIR Podcast Community on Google+; Dan York’s Tech Report: the power of Soundcloud, developments at Ello, and more; how Snapchat made QR codes cool again; the past week in the FIR Podcast Network; Igloo Software promo; catching up with Glenn Gaudet and GaggleAMP; Music from Guster; and more. Get FIR: Download the MP3 file (36.8Mb, 91:30) Subscribe to the Hobson and Holtz Report RSS feed Get the show at iTunes Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1 Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir. For Immediate Release: The Hobson and Holtz Report for April 6, 2015: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA. Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content. FIR #807 bookmarks on Delicious Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news. So, until Monday May 18…[...]



FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis

2015-05-09T17:33:54+00:00

Geeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis’s latest book, exploring the pressures on current news models and the directions news organizations need to go in order to thrive in the digital world. FIR co-host Shel Holtz reviews the book, which has implications for organizational communicators, particularly in imagining the role of media relations in the future Jarvis imagines. From the book description on Amazon: “Technology has disrupted the news industry– its relationships, forms, and business models – but also provides no end of opportunities for improving, expanding, reimagining, and sustaining journalism. Geeks Bearing Gifts: Imagining New Futures for News is a creative, thought-provoking and entertaining exploration of the possible future(s) of news by Professor Jeff Jarvis, who leads the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism. “To Jarvis, journalism helps a community better organize its knowledge so it can better organize itself: “But we in the field came to define ourselves less by our value and mission and more by our media and tools — ink on pulp or slick paper, sound or images over airwaves. Now we have new tools to exploit. Those tools require new skills and create new value. But at the core, we serve citizens and communities.” He offers not a single definitive future of journalism and news, but a range of possibilities depending on how journalists and journalism evolve – with the help of the “geeks” whose advances in media technology offer many opportunities for journalists and media entrepreneurs who are willing to think creatively and take risks. “Jarvis, one of the preeminent voices on emerging forms of journalism, news delivery, and community engagement, advises many media companies, startups, and foundations. He is a former president and creative director of Advance.net, the online arm of Advance Publications, and was the creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; and assistant city editor and reporter for the Chicago Tribune. Get this podcast: Download the MP3 file (4.90 Mb, 10:30) Get the podcast on iTunes Subscribe to the FIR Reviews RSS feed Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device) Geeks Bearing Gifts: Imagining New Futures for News Publisher: CUNY Journalism Press Hardcover, 234 pages Published November 2014 ISBN-10: 1939293731 ISBN-13: 978-1939293732 Purchase at Amazon US (US Kindle edition), Amazon Canada (Kindle only), or [...]



Thought Leader Life with Mitchell Levy and guest co-host Chris Kenton

2015-05-08T00:37:54+00:00

Our co-host for the month of April was Chris Kenton (@ckenton). In this episode, Mitchell Levy have introduced his Co-host for the whole month of April, Chris Kenton. Chris Kenton, the Founder and CEO SocialRep, a sales provider of social media marketing and marketing intelligence tools which focuses to provide those tools to IT manufacturers who are selling through IT channel. This introductory conversation brings more colors, as both Mitchell and Chris looks forward to the interesting topics that they will be talking about with different thought leaders to be interviewed in the succeeding sessions for the month of April. Chris became so eager and looks forward to the succeeding sessions that he and Mitchell will be having with guest thought leaders to explore his quest for answers on how marketing and social media has changed? How did it impact the IT channel environment? What are the struggles of the IT manufacturers and their partners and on how were they able to address those challenges? What were the best practices of these companies that were able to bring out the best of their product/s for their team, staffs and to the consumers? In the succeeding minutes of the talk, Chris became so engaged to share his point of view especially his expertise in the IT business and the transformation that he was able to witness on how businesses evolved and adapt to the changing times of channel marketing. What makes this conversation more colorful is that they both shared their points of view based on their hands-on experiences in the business world and the comparison of the now and then of the marketing perspective of the business owners and the impact for both the owners and their partners. The great advantage that these two men possess is that they both have business background not just based on the theories from the marketing textbooks of business schools but have had the actual practice on the real business world. Yes, they both were able to witness the changes that has been happening in almost every companies, the products, marketing and the consumers as well but there are factors that stood still in these changing times; the business owner’s meaning of their product brand and the value proposition to its consumers. What changed is on how it expanded to be able to reach more consumers. To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife. Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/. • Channel space is interesting as it drives the lion’s share of IT technology today. @ckenton #TLL • The textbooks on business and marketing teaches how the world works in certain ways but it didn’t work that way. @happyabout #TLL • The entire global economy relies on telecommunications where the core are enabled by the robust’s technologies of IT. @ckenton #TLL • Marketing the product has changed as communication technology has been democratized. @ckenton #TLL Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life. Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders. You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group. Get this podcast: Download the MP3 file (15.3MB, 32:11)Get the show on iTunesSubscribe to the FIR presents Thought Leader Life with Mitchell Levy RSS feedGet the FIR app for your mobile device - i[...]