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Preview: eastwikkers


a group blog on technology, communications, and the place where they meet

Published: 2008-04-14T13:40:21-07:00


Web Advertising with a Bang


Do you ever tire of the advertisements flying at you from every which direction? Or, do you even notice anymore? Each and every day we are hounded with messages from companies trying to sell us their products. Ads are impossible...

Eastwick's new agency blog


Hello! We have just launched our new Eastwick Agency Blog. We will no longer be blogging on the eastwikkers blog. It's just a little over two years since Eastwick, under the social media leadership of Giovanni Rodriguez, launched eastwikkers. We're...

I Objective – Reporting vs. Commentary


According to a new Zogby poll (thanks to The Future of News for the post): “The vast majority of American voters believe media bias is alive and well – 83% of likely voters said the media is biased in one...

The Green Thing


Our former colleague Giovanni Rodriguez worries that “community” is under stress from commercial interests that would abuse the label. “A fair number of people in my world have wondered if marketers are using the word to whitewash their commercial interests.”...

A Simple Deception


Another deception is getting play in this New York Times article (as noted in GMSV today). The problem this time is with Wikipedia. In short, a respected editor who used the name Essjay and was supposedly a tenured professor of...

Recommending liberal use of the "a" word*


Hugh MacLeod argues that "public relations is getting social media all wrong," and paraphrases Stowe Boyd: "Please, please, please dont talk about audiences when you are theoretically promoting social media." Boyd is, in turn, paraphrasing Doc Searls. Well, now that...

What Fools These Mortals Be


In the Real Thing, Seth Godin discusses authenticity and concludes: “Consumers are begging to be sold on the authentic. The easiest way to do that, of course, is to be authentic. And yet, ever since they replaced the sugar in...

JetBlue owns up


When was the last time you got an unsolicited apology from a company you do business with? I received a stunning e-mail yesterday from JetBlue Airways that demonstrates the kind of candor, clear acceptance of responsibility, and authenticity missing from...

Presidential candidate social media at a glance


Apropos of my previous post, Think Progress' NetTrends '08 is a site that has compiled a matrix of all of the social media vehicles currently in use by candidates from both parties. As of today, no Republican candidates are blogging,...

2007: the year of social media in presidential politics


This week Hillary Clinton's blogHILLARY went live, signaling that the social media portion of the 2008 campaign is well underway. Clinton joins Sens. Barack Obama of Illinois and ex-Sen. John Edwards of North Carolina, who both have 2008 campaign blogs....