2007-02-08T08:53:20.523+00:00Xansa's blogging from NASSCOM again, and we're helping. In a year when India is in the centre of much excitement over its economic growth, it must be a good place to be right now.
Life is full of pivotal but often unanswerable questions. What's the secret of a good press release? Is Jade really a racist? Has Sarah Beeny ever hosted a home improvement show while not pregnant? What's that smell? There's a few for starters.
Another question that springs up countless times every day - at least in my world - is whether PR people and journalists will ever see things the same way. After all, we all work in communication, even though our 'work' is often carried out on different sides of the proverbial 'fence'.
Throw bloggers into the mix - with their very different take on the media relations machine - and you've got a difficult question to answer. If not handled with kid gloves, things can often snowball into a potentially incendiary situation.*
So how do you not only go about understanding the journalist / PR relationship and therefore do your job better, but also convince the very journalists you're trying to relate to that they should down tools, hop over the fence and join you?
Like this, perhaps?
AWARD-WINNING LONDON PR AGENCY** SEEKS IN-HOUSE JOURNALIST
SALARY DEPENDENT ON EXPERIENCE
Contact Kirsty Mallows on email@example.com or 020 7802 2626 for more details.
____________________________________________________* I did that on purpose.
2007-01-23T22:25:05.947+00:00links for 2007-01-23
2007-01-05T23:57:32.970+00:00If you were a technology entrepeneur, had made a few quid and wanted to splash some cash on a new hobby, what do you do?
2007-01-03T14:17:52.630+00:00Gizmodo's just published a British TV clip from over two years ago about a crappy hover bike, thinking it's a new one.
2007-01-02T15:15:17.416+00:00Every so often someone will write an article or post that captures a debate or moment in our own evolution that just sums it all up.
Things move quickly in the blogosphere. No sooner had Threshers launched its 40% off voucher and sent it forth unto the world to wreak Oddbins- and Majestic-shaped havoc, than the annals of the world wide web were alight with people posting, emailing and generally sharing their newly-acquired savings.
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2006-11-30T23:02:49.080+00:00LEWIS client F-Secure is asking readers of its blog to vote on its new set of laptop stickers.
2006-11-30T22:29:45.296+00:00It's worth following the thread of conversation here regarding Jackie Danicki's alleged assault on the London Underground. Stuart makes a good point that a LOT of bloggers are posting images of a person that needs to remain innocent until proven guilty.
2006-11-29T23:29:30.546+00:00At last, someone has made a sensible point about regulation in the blogosphere.
Press Complaints Commission director Tim Toulmin said he opposed government regulation of the internet, saying it should a place "in which views bloom".
But unless there was a voluntary code of conduct there would be no form of redress for people angered at content.
Good work fella.
2006-11-28T23:30:36.860+00:00To celebrate my reinstatement on Technorati (I've been very out of the loop for three months), here is a link to my favourite post ever from Loic. Enjoy.
2006-11-28T22:49:49.346+00:00Using the Internet for good, not evil, is to be commended.
2006-11-28T21:59:00.736+00:00Why would wonderful blog Boing Boing feel the need to tell PR types to stop emailing them suggestions for their site? In bold?
2006-11-22T11:30:57.246+00:00I've been down in the LEWIS Media Centre blogging 'live' the LEWIS Industry Forum 2006.
2006-11-14T20:17:08.830+00:00For Drew and everyone that hasn't seen this...
2006-11-28T22:52:00.483+00:00Sony has launched the 'world's lightest notebook PC'. But this CNN article doesn't seem too bothered about that. After an initial flurry of stats, the third paragraph drags the story right back to what seems to have only slightly tarred Apple, Toshiba et al's reputation - the 'exploding batteries' saga.
2006-11-03T14:43:31.436+00:00Some words just don't go together. 'Fashion sandals'. 'Racing pigeon'. 'Modern jazz'. 'Express queue'.
2006-11-14T20:31:40.340+00:00(object) (embed) This is a great promotional video for the Nintendo Wii. Look at the happy faces as people of all ages enjoy the cuddly graphics and easy-to-operate controls.
2006-10-29T22:45:12.836+00:00Sorry.I've been away for a while. I've been a bit busy with LEWIS 360, which has now overtaken my Technorati ranking (which was the point).You've probably had little to read recently. Perhaps you've resorted to finding new and exciting things to do with a computer? No doubt you're probably missing your fix of acerbic anti-clogger insight. How has the clogosphere been without me?Anyhoo, back to business. Time to catch up with some old friends.I see Scoble's yet to make an interesting point since leaving Microsoft (now that he doesn't have access to the inner workings at Redmond, who actually cares?). I sat through 15 seconds of 'The Scoble Show' before I actually gouged out my eyeballs and stuck them in my ears to try and keep the horror from reaching my brain. I've still got some residual images from it burnt into my memory, but alcohol's helping to keep them supressed. For now.Someone who's travelling in the other direction, metaphorically speaking, is Juberti, who's left AOL for Google and moved his blog accordingly. Although Justin wasn't the most prolific blogger when at AOL, his posts were always reasonably accurate and interesting, and he never resorted to showing off - which, in my book, is a good thing. The only thing I'm concerned about is how much he's going to be able to give away before Google's Thought Police, dressed in their trademark red, green, orange and yellow suits, drag him into the Googleplex's high-security underground bunker and shoot him in the back of the head. (In the mean time, check out President Bush lovin' the Google.)One thing I've really enjoyed recently is the Edelman PR / Wal-Mart story. To summarise: A couple of seemingly innocent Wal-Mart fanblogs had Edelman pulling the strings. Bloggers find out. Transparency ensues. To summarise a couple of the responses: "It had nothing to do with me." - Steve Rubel. Fair enough, Stevie, but pretty gutless. "Please don't blame our client - it was our fault. By the way, we helped write the rules we broke." - Richard Edelman. Brave, Richard. But is that response as brave as it seems? Taking the fall for this is just a crisis management exercise on behalf of the client. And you helped write the WOMMA code of ethics? Is that supposed to make us feel better that you broke them? Doesn't that just make it worse? If we can't trust the people that wrote the code, who can we trust? And anyway, screw the code. Corporate blogging is about common sense and decency, nothing more.And finally - have you seen Loic le Meur try out a Segway? It's AWESOME. For an extreme sportsman, he doesn't really give it much stick. Loic - check this out, it'll give you some tips.[...]
2006-07-12T21:08:49.716+00:00It's been a tearful week, what with Amanda Congdon leaving Rocketboom. Sniff.
2006-07-12T20:05:42.720+00:00I was in a meeting today with Drew and our web team, chatting through some of the blogging tools we use every day, and swapping ideas.Drew and I were harping on about our definition of social media. It's not an easy thing to explain quickly.I tend to define my experience of blogging (and beyond) through the online tools I use every day. And this was how the debate continued.While I'm not a big Digger, some rely on it. I tend to use my Google personalised homepage to aggregate content feeds, while Drew uses popurls to monitor the aggregators and search for memes. For blogging I prefer Blogger, while some use TypePad and others swear by WordPress. I love my del.icio.us, and use it to save content for reviewing later. Drew uses it more for publishing, having plugged it into his Social Media Report. We all love Technorati.I began to realise that there are five tools that keep me alive in the blogosphere:FIVE THINGS I CAN'T BLOG WITHOUT:1. Blogger2. Technorati3. del.icio.us4. Statcounter5. YouTubeGranted, I'm a bit old skool. I still use Yahoo! Photos, not Flickr. I uninstalled Skype because I couldn't stop it launching every time I booted up my laptop. Memetracker (like most other monster content aggregators) makes me feel dizzy.So, in the spirit of the blogosphere's 'Five Things' meme, what are your 'Five Tools That You Can't Blog Without'?Morgan, Drew, Stuart, Piaras, Wade, Loic - consider yourself tagged. Your turn.Technorati Tags: five things, blogging, social media, memeAdd to: | Technorati | Digg | del.icio.us | Yahoo | BlinkList | Spurl | reddit | Furl |Destined for publication on LEWIS 360, but TypePad was down.[...]
2006-06-27T21:41:28.416+00:00The story that broke today about ‘green’ PCs and, more to the point, the amount more that users are willing to pay for them, was another opportunity for technology companies to jump on a friendly social issue.