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Preview: Andrew Lark

Andrew Lark

Opinions on communications, PR, marketing, news, rugby and pretty much anything else I feel like writing about...

Published: 2012-09-15T01:49:21-05:00


Watch This Week: Sephora on Social


Brian has a great interview here with Sephora on Social. They are a brand that is increasingly "social by design" - creating programs, offers and content for the social consumer. What is said here is important - it isn't just...

What will Happen to Search Next


John always has terrific insights into all things search. The largest issue with search is that we learned about it when the web was young, when the universe was “complete” – the entire web was searchable! Now our digital lives...

That's One Fast Boat


Places with Purpose


I was thinking about why Bookstores got nuked by the Internet and yet Libraries live on. Perhaps it is because Libraries understand their purpose? A great read here on that purpose. Bookstores could have provided the same utility. Instead they...

One of those moments


I was sitting on the plane coming back from Adelaide yesterday and this lovely elderly lady and her son sat down next to me. They were having a big chat about what was in the paper and she lamented how...

Frame or Die


Aaker gets at the importance of framing. Worth a read... Framing has an impact on the purchasing (and voting) decisions people make. Studies have shown that people consistently prefer 75% lean meat to 25% fat, that an organization making a...

MIX Mobile Coming to an App Store Near You Soon


The team at RD2 have cooked-up a great new App for Gary Hamel's Management information Exchange. If you don't follow the Exchange, it is a must read for any leader. Here's the link to the Android version. IOS is in...



Love this idea... what better way to find investors and get them to engage.

Fail... Like I was Saying


Loved this cartoon from Hugh which gets at my comments recently on the need for NZ to open up on business failures, celebrate entrepreneurs and to learn to fail faster.

Activating NZs Brand


Claire Eeles left me a really good thought on Facebook, so I thought I would share it here... And having only one airline service NZ directly (Air NZ) is a real restriction! As fantastic as Air NZ is, the reality...

The fastest way to kill Yammer is to do this...


I'm guessing it will take Microsoft time to integrate Yammer with Sharepoint, and during this time, hopefully, the will come to their senses. Yammer is wonderful for its simplicity, ease of use and convienience. So, why would anyone integrate it...

Does Brand NZ Need a Makeover?


Damn right. The basics needs to be addressed: Surges in tourism driven by events like LOTR are short-term. NZ needs to present itself aggressively in key markets as the must visit destination. There needs to be a decision driver (I...

Who You Going To Call?


I'm not sure about the logic that says a company that provides a free service - Facebook, Twitter, Quora -- should also provide free telephone support. Users shouldn't confuse them not doing this with not listening - I suspect it...



Don’t work. Avoid telling the truth. Be hated. Love someone. You can read the rest here.

What a Great Story