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Preview: Andres Wittermann on international media relations trends

Andres Wittermann on international media relations trends

views and opinions on the international media, social media and PR industry - and a bit on personal interests

Published: 2010-01-12T09:23:15+01:00


Most (relevant) news still coming from traditional media, says survey


A survey published yesterday by the Pew Research Center ( shows that 95% of all stories with "new information" published online and offline are still generated by traditional media, eg newspapers. Interestingly, this research is based on stories generated over...

The End of Politics As We Knew IT


Today I have to let off a it of steam. I just read that 18% of German voters would vote for Horst Schlämmer as their next Bundeskanzler (chancellor). Now what all non-Germans have to know is that Horst Schlämmer is...

Twitter 2.0 Stands For Global Trend Search


I just read that Twitter launched its new website. I probably would never have known because as a Twitter subscriber you never get to see their website again. The new look shows clearly what Twitter is today - a trend-o-meter....

Germany - 5 years behind in Social Media?


I just found (thanks to my German colleague Alex Deindl, who yammered about it) an interesting post on the German state of the Social Media sphere. So are we really 5 years behind the U.S.? The post does not really...

Social Networks Around The World


I just found a great map on locally dominating social networks around the globe here. It shows that Facebook is the number one social network in most countries - but that to find your audience in some countries you need...

The Beginning of a New Automotive Era - Tesla Coming to Europe


It seems to be official now - Tesla, the company producing the first "mass-market" electrocar, is about to open their first European offices. In Monaco (wonder why!), London (my second home) and - Munich (hooray, my homebase). Not that I...

State Of The News Media Just Out


Just found an interesting report on all the developments in the U.S. news media, just – excerpts from the summary: “Newspaper ad revenues have fallen 23% in the last two years. Some papers are in bankruptcy, and others have lost...

The Year When Companies Discovered The Social Web


German business newspaper Handelsblatt writes about a recently published survey which reveals that over 80 per cent of the biggest European companies are using social networks and tools like Wikipedia to manage their reputation. This confirms my observation that over...

International PR Forum in London


LEWIS PR is holding an evening of networking and presentations on April 1, 2009 on the topic of international PR. We have a fantastic line up of speakers (including and Orange Business Services) imparting their knowledge and experience on...

Great event in Budapest


I have just been speaking at PR Nap, the First PR Conference in Budapest arranged by Kreativ, the #1 Hungarian PR publicatication. Interesting how everyone says the same - it is all about web 2.0, speed and visual elements. It...

Anti-Cyclical Behaviour Wins


It is an open secret that being really different is a key factor in being successful. Why else would companies try to define their key Unique Selling Propositions (USPs) - who basically summarize what makes them different? Warren Buffet is...

International PR Panel at Medientage Munich


Finally I have found a link to the interesting discussion we had at the Medientage about International PR. I had been kindly invited by GoldMedia to participate and had a great time discussing International PR with my fellow panelists from...

European Web Innovation - (Nearly) Without Germany And the UK


Today LeWeb announced the entries for the upcoming competition. OK, this event is taking place in France and therefore has a string focus on this country. But still, I would have hoped to see more entries from main markets like...

How Online Trends Research Should Be Like


I just found a report on Google's latest online research tool on TechCrunch. If you liked Google Trends already, I am sure you will love Google's new Insight for Trends. Especially the new filtering mechanisms and the heat map are...

LEWIS Opening in Japan


Although I am usually focusing on industry issues not directly related to my company, today I am so excited about the latest LEWIS announcement, that I make an exception. After over 12 years of global expansion, LEWIS announces the opening...

The Age of Commercial Blogging Is Here


I just saw this on the web: Technorati launches an advertising network for blogs and targets IT companies. This could become really interesting. Recent studies show that increasingly the "internet" is beating traditional marketing in influencing buying decisions. It is...

Trying To Save Printed Media


Finally someone has the courage to save the world of printed press: The German government today launched the "Nationale Initiative Printmedien" (do I really have to translate that?). This initiative wants to encourage young people to read more printed media....

Nice blogging feature on Facebook


I just added Blog It on Facebook, a nice little app to directly send basic blog posts from Facebook. Looks like a useful tool (if limited), especially as you can also update your Twitter account as well through it. Not...

Launch of TV on iTunes Going Bad


It seems that Apple missed a big opportunity when launching TV content on German iTunes this week. The initial feedback showed that the audience was completely taken by surprise. E.g. Werbeblogger complained that he could not find the full offerings...

Reputation management by Youtube


I just found an interesting video on Youtube where I am not sure exactly how old it is (seems about three days, but it might be much older). Still, I find it very interesting - it shows Queen Rania of...