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Brand Autopsy



JOHN MOORE -- marketing strategist | keynote speaker | stutters often



Last Build Date: Thu, 12 Oct 2017 14:04:44 +0000

 



The Love Languages of Amazon and Whole Foods

Mon, 26 Jun 2017 11:08:35 +0000

Just because Amazon and Whole Foods speak different love languages doesn’t mean their impending marriage is setup to fail.



Friction ain’t Fiction

Tue, 23 May 2017 18:50:10 +0000

FRICTION will inspire you to use empathy as a strategic driver when designing your next marketing program.



People, not Products. Information, not Data.

Wed, 12 Apr 2017 19:15:01 +0000

"The entrepreneur thinks their business is about the product or service they are selling. As soon as they hire one person, it becomes about people and people serving people." -- Howard Behar



The Rules of Social Media Haven’t Changed

Wed, 01 Mar 2017 16:31:36 +0000

What mattered a decade ago, still matters today.



Cult Brands Fight Monsters

Tue, 21 Feb 2017 19:02:31 +0000

The boldest brands fight monsters in the marketplace. It's how they have been able to achieve greatness.



Growing Beyond the Core of Your Business

Wed, 30 Nov 2016 20:10:09 +0000

Most business growth initiatives fail. Research from Chris Zook, a Bain & Company consultant, indicates only 25% of growth initiatives succeed.



Obsess over Customers

Wed, 17 Aug 2016 18:02:08 +0000

A few weeks ago I talked to a roomful of restaurant marketers and operators about the importance of obsessing over customers.



The Remedy to Maintain the Founder’s Mentality

Wed, 13 Jul 2016 19:47:27 +0000

Research shows that public companies where the founder is still active in day-to-day activities outperform other companies threefold.



Branding Made Easy

Tue, 09 Feb 2016 14:48:06 +0000

The headline is misleading. Branding isn’t easy but it can be made easy. How? By being simple. Yes, simple.



The Low Road or the High Road? You Decide.

Tue, 13 Oct 2015 12:43:50 +0000

Businesses have a choice in how they treat employees to make profits.