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Preview: Brand Autopsy

Brand Autopsy



John Moore | marketing strategist



Last Build Date: Fri, 24 Feb 2017 13:26:07 +0000

 



Cult Brands Fight Monsters

Tue, 21 Feb 2017 19:02:31 +0000

This week a few hundred marketers will be making a pilgrimage of sorts to attend The Gathering in Banff, AB. The Gathering is a conference that recognizes and celebrates the bravest brands in the land. Every year, since 2014, a

The post Cult Brands Fight Monsters appeared first on Brand Autopsy.




Growing Beyond the Core of Your Business

Wed, 30 Nov 2016 20:10:09 +0000

Most business growth initiatives fail. Research from Chris Zook, a Bain & Company consultant, indicates only 25% of growth initiatives succeed. The analysis reveals too many companies fail to grow because their growth strategies are not connected enough to their core business. According to Zook, businesses can greatly improve their growth initiatives when they focus their efforts on one of six adjacencies.

The post Growing Beyond the Core of Your Business appeared first on Brand Autopsy.




Obsess over Customers

Wed, 17 Aug 2016 18:02:08 +0000

A few weeks ago I talked to a roomful of marketers and operators at the Florida Restaurant and Lodging Association Summit. I delivered a version of my GRANDE GROWTH presentation that shares the importance of small businesses needing to look bigger and big businesses needing to act smaller in order to find long-lasting success.

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The Remedy to Maintain the Founder’s Mentality

Wed, 13 Jul 2016 19:47:27 +0000

Chris Zook has done it again. He’s written another smart book on business growth. This time, Chris and James Allen turn their attention to the importance of maintaining the business soul that the founder instilled when the business began in

The post The Remedy to Maintain the Founder’s Mentality appeared first on Brand Autopsy.




Branding Made Easy

Tue, 09 Feb 2016 14:48:06 +0000

The headline is misleading. Branding isn’t easy but it can be made easy. How? By being simple. Yes, simple.

The post Branding Made Easy appeared first on Brand Autopsy.




The Low Road or the High Road? You Decide.

Tue, 13 Oct 2015 12:43:50 +0000

Businesses have a choice in how they treat employees to make profits. They can choose the low road by offering employees low wages, basic benefits and uninspiring, menial job responsibilities. Or, they can choose the high road by offering employees a living wage, better benefits and a job that motivates them to do great work. Unfortunately, too many businesses choose the low road.

The post The Low Road or the High Road? You Decide. appeared first on Brand Autopsy.




The Patagonia Way to Customer Loyalty

Tue, 29 Sep 2015 20:23:28 +0000

Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following. Craig Wilson spent eight years at Patagonia in various upper-level marketing roles and shares his perspective on the Patagonia loyalty model in the just-published book, The Compass and the Nail.

The post The Patagonia Way to Customer Loyalty appeared first on Brand Autopsy.




The Stuttering Presenter

Wed, 19 Aug 2015 11:35:33 +0000

For too many years, stuttering stifled my voice and stunted my growth. It wasn’t until I reached a very low point in my life that I decided stuttering wasn’t going to manage me. Instead, I was going to manage my stuttering. Meaning, I wasn’t going to allow the shame and guilt of stuttering to silence my voice. I was going to use every tool I had learned to minimize my disfluency and actively seek opportunities to speak, even if I stuttered. It was simple. For me to stop stuttering, I had to start talking.

The post The Stuttering Presenter appeared first on Brand Autopsy.




Keep Your Marketing Authentic

Tue, 12 May 2015 11:55:00 +0000

Starbucks marketers use a six-point unwritten code to ensure the marketing programs they create and implement are authentic, that they’re staying on message and on brand, and that they tell the story of what makes the product they are promoting Starbucks-worthy.

The post Keep Your Marketing Authentic appeared first on Brand Autopsy.




Great Brands Help People Be Great

Fri, 27 Feb 2015 15:53:09 +0000

A core belief in our PASSION CONVERSATION book is the need to rewire a marketer’s brain to appreciate creating opportunities (online and offline) for the customers you serve to share their own stories. A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments.

The post Great Brands Help People Be Great appeared first on Brand Autopsy.