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Preview: MediaPace : Setting the pace for business-to-business dialogue

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Updated: 2012-12-27T15:37:36-05:00

 



ATTN: MediaPace moves to WordPress!

2012-12-27T15:42:40-05:00

ABM's blog, MediaPace, has moved to WordPress! To visit our new blog site, click here. This website will not be updated.



Dealing with disaster: A contingency plan

2012-11-06T13:08:35-05:00

Hurricane Sandy walloped the media world last week, striking at the height of event season and forcing office shutdowns and many trade shows to cancel or postpone (such as Folio:’s rebranded MediaNext show). Many offices closed for much of the...



Could paywalls work for b-to-b?

2012-10-18T13:21:14-04:00

One of the biggest publishing topics of the week was the surprising news that paywalls do work -- for newspapers at least. Gannett reported that digital revenues at its local domestic publishing operations increased 76 percent due to its content...



Grading b-to-b newsletter performance: Many fall short on enterprise, link usage, end-user input

2012-10-10T11:58:39-04:00

by Howard Rauch President Editorial Solutions Inc. Most b-to-b e-news articles easily earn passing grades when evaluated on the basis of addressing high-impact topics, but once past that high point, delivery slides downhill. The biggest snag is absence of enterprise....



Platforms are irrelevant. What do customers really want?

2012-10-10T12:21:29-04:00

Today in media, it’s all about the audience. Audience data leads to audience understanding which leads to audience relationships, which ultimately leads to profits (ABM’s Spring Conference focused on “The Customer-Driven Future,” and in his five points on how b-to-b...



Selling audience over product: How Advanstar solved the database riddle to drive new revenue

2012-10-02T16:12:49-04:00

by Ronda Hughes Director of Audience Data Advanstar Communications Inc. Close to a year ago, our leadership team gathered to try to understand how to become more efficient and effective internal marketers and how to obtain more revenue from our...



The size of the technology industry in b-to-b media

2012-09-25T15:23:09-04:00

An ABM member recently asked me for some data on the size of the technology vertical in b-to-b media. Getting a handle on the size of the industry is a part of the ABM mission for metrics. We’ve worked on...



What metrics can tell you about your readers

2012-09-19T15:35:07-04:00

The publishing industry is struggling to measure social media ROI. There are a wealth of metric tools -- from simple services that measure click rates to more advanced listening platforms that monitor brand mentions -- but just what should you...



Pulling back the curtain on ABM's BIN Report

2012-09-14T16:58:35-04:00

In March, ABM reported that total media industry revenue from digital advertising was $6,352 million in 2011. A few days ago, ABM reported that the digital total for 2011 was actually $3,557 million. A 44 percent drop is quite a...



Survey shows consumers are concerned with mobile app information use

2012-09-12T12:11:03-04:00

Mark Sableman is ABM's information policy counsel. As regulators in Washington focus on mobile device privacy, a recent study shows that mobile device users are surprisingly aware of mobile privacy concerns, and fairly proactive in protecting their own privacy. The...