Last Build Date: Thu, 27 Oct 2016 13:00:00 +0000
Thu, 27 Oct 2016 13:00:00 +0000
Hey there — welcome back to the Copyblogger Weekly! So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”) But I have bills to pay, just like you do. Selling is an integral and important part of business.
The post Ready to Sell Your Products or Services? We’re Here to Help appeared first on Copyblogger.
Wed, 26 Oct 2016 23:00:08 +0000
If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear you. Over and over you’re
Wed, 26 Oct 2016 18:00:00 +0000
Having a powerful launch is important, but it isn’t everything. “The biggest danger to an author,” says Jeff Goins, “is spending all their energy on a launch.” Publishing your book is the first step in a long game. A published book isn’t urgent, so authors need to get out there, start banging the drum, and
The post Cool-Headed Advice for Keeping It Together Just Before Your Book Launch appeared first on Copyblogger.
Wed, 26 Oct 2016 17:00:00 +0000
The ancient Greeks — notably Aristotle — used anecdotal observation to nail much of what we know about persuasion. The fundamentals of the art haven’t changed much in 2,300 years, because human nature hasn’t changed, even as the context in which we operate has changed dramatically. In the 20th century, social psychology took the ancient
The post Understanding the Brain Science Behind Effective Persuasion, with Roger Dooley appeared first on Copyblogger.
Tue, 25 Oct 2016 23:00:00 +0000
It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes. At the time, I
The post Build Landing Pages that Convert with These 3 Smart Steps appeared first on Copyblogger.
Tue, 25 Oct 2016 18:00:00 +0000
International bestselling sci-fi and thriller novelist and screenwriter Blake Crouch took time out from his busy schedule to talk to me about his mind-bending new book Dark Matter and adapting his work for both film and TV. The hybrid author has penned more than a dozen novels that have been translated into more than 30
The post How Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part One appeared first on Copyblogger.
Tue, 25 Oct 2016 17:00:00 +0000
Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty new tool to make it simpler. Joanna Wiebe, conversion expert extraordinaire, two-time speaker at our live events in Denver, and creator of
The post Announcing: An Intriguing New Tool for Collaborative Content appeared first on Copyblogger.
Mon, 24 Oct 2016 23:00:00 +0000
Content marketing — ugh, amirite? We talk about it a lot here. And you’re reading this because you know it’s important. You know it’s what marketing just is these days. But … it’s so complicated. Especially if you feel like you weren’t blessed with that mythical writer’s gene. That special talent for weaving words together.
The post Master These 7 Essential Elements for Winning Content [Infographic] appeared first on Copyblogger.
Mon, 24 Oct 2016 19:00:00 +0000
This week’s guest on The Digital Entrepreneur remains wholeheartedly enthusiastic about captaining her own ship … even if, in her words, it’s a “rowboat” compared to the larger vessel for which she is an Executive VP. She’s spent the better part of this decade teaching savvy business owners how to boost their marketing skills, and
The post How to Create Impact That Endures (Instead of Ending Up in a Landfill) appeared first on Copyblogger.
Mon, 24 Oct 2016 18:00:00 +0000
What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. In this episode, Jerod and Jonny discuss the simple steps you need to take to acquire this valuable insight, and then use it to