Subscribe: Copyblogger
http://feeds.feedburner.com/Copyblogger
Preview: Copyblogger

Copyblogger



Content marketing tools and training.



Last Build Date: Fri, 24 Feb 2017 19:50:14 +0000

 



3 Content Marketing Mysteries Solved

Thu, 23 Feb 2017 14:00:00 +0000

OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather than figuring out Irene Adler’s cell phone password or who
Read More...

The post 3 Content Marketing Mysteries Solved appeared first on Copyblogger.




Sherlock Holmes and Mastery of the Craft of Writing

Wed, 22 Feb 2017 14:00:00 +0000

Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction — written over a century ago by Sir Arthur Conan Doyle — his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time. Correction:
Read More...

The post Sherlock Holmes and Mastery of the Craft of Writing appeared first on Copyblogger.




Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)

Tue, 21 Feb 2017 14:00:00 +0000

It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later … crickets. Heartbreaking, right? We all
Read More...

The post Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them) appeared first on Copyblogger.




How to Build Trust and Enhance Your Influence with Content Marketing

Mon, 20 Feb 2017 14:00:00 +0000

Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level
Read More...

The post How to Build Trust and Enhance Your Influence with Content Marketing appeared first on Copyblogger.




A Guide to Meaningful Content that Resonates

Thu, 16 Feb 2017 14:00:00 +0000

Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your
Read More...

The post A Guide to Meaningful Content that Resonates appeared first on Copyblogger.




How to Quit Being So Damned Boring

Wed, 15 Feb 2017 14:00:00 +0000

It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find. And
Read More...

The post How to Quit Being So Damned Boring appeared first on Copyblogger.




Transform Your Content from Predictable to Provocative with This Bold Method

Tue, 14 Feb 2017 14:00:00 +0000

Stop for a moment to think about a super-athlete. A person who won 122 consecutive races and broke the world record four times. That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened. On June 4,
Read More...

The post Transform Your Content from Predictable to Provocative with This Bold Method appeared first on Copyblogger.




5 Writing Techniques that Stir Your Audience to Action

Mon, 13 Feb 2017 14:00:00 +0000

We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to
Read More...

The post 5 Writing Techniques that Stir Your Audience to Action appeared first on Copyblogger.




Get Engaged to Your Audience and Customers

Thu, 09 Feb 2017 16:00:00 +0000

Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday
Read More...

The post Get Engaged to Your Audience and Customers appeared first on Copyblogger.




2017 Content Excellence Challenge: The February Prompts

Thu, 09 Feb 2017 14:00:00 +0000

Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book! Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge. This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to
Read More...

The post 2017 Content Excellence Challenge: The February Prompts appeared first on Copyblogger.