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Content marketing tools and training.



Last Build Date: Mon, 26 Jun 2017 13:00:00 +0000

 



When to Send Article Pitches (and Other Important Emails)

Mon, 26 Jun 2017 13:00:00 +0000

It feels good when you’ve done your research before pitching an article idea to an editor: You know the publication’s audience You know your topic offers value in unique ways You know the editor’s content preferences and pet peeves But you’re not done yet. Although hitting the “send” button on your email seems like an
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The Balance of Creativity and Productivity

Thu, 22 Jun 2017 13:00:00 +0000

If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On Monday, Stefanie Flaxman talked about
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Your Summer Reading List from the Copyblogger Editorial Team

Wed, 21 Jun 2017 13:00:00 +0000

I don’t believe in a “writing gene.” Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well. Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things. That’s when it’s time to
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A Simple Plan for Managing and Completing a Content Project

Tue, 20 Jun 2017 13:00:00 +0000

On June 20, 2009, I was reading Copyblogger and I got a new idea: I should write an ebook. At that point, my writing and editing business was less than a year old, and I had never written anything that resembled a book. Could I actually do it? I knew I wanted to try, so
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This Common Belief Could Be Blocking Your Creative Potential

Mon, 19 Jun 2017 13:00:00 +0000

A woman brought her two Pomeranians to a barbecue I recently attended. I had never met her before, but overhearing her give the dogs commands in Norwegian, Italian, and English sparked a conversation between us and another guest. Hamburger in hand, the other barbecue-goer explained why he’s always had trouble learning a language other than
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Improve Your Writing and Last Chance for Rainmaker Platform

Thu, 15 Jun 2017 13:00:00 +0000

Updated 6/16/17: The Rainmaker Platform is now off the market as a standalone service. Click here to learn about our new complete solutions for digital marketing that works. Brian wrote on Monday about the big news for this week: This is your last chance to pick up the Rainmaker Platform as a standalone service. We’re
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How to Add Color and Richness to Your Writing … Without Making Us Want to Barf

Wed, 14 Jun 2017 13:00:00 +0000

Your job as a writer is to make your subjects clear and interesting. Assuming you aren’t working on the next Waiting for Godot, you’ll work to make sure your meaning is clear and easy to grasp. And assuming you aren’t editing Wikipedia, you’ll work to make it lively and fresh. But sometimes, well-meaning attempts to
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Does Your Blog Need Editing and Proofreading?

Tue, 13 Jun 2017 13:00:00 +0000

You might think that I’d recommend a thorough editing and proofreading process for every blog. But that’s not the case. Since I don’t know enough about your blog to answer the question I pose in the headline of this article for you, I want to provide tools that will help you evaluate your own publication.
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The Rainmaker Platform Goes Off the Market this Friday

Mon, 12 Jun 2017 13:00:00 +0000

Updated 6/16/17: The Rainmaker Platform is now off the market as a standalone service. Click here to learn about our upcoming service solutions for digital marketing. Last month I told you about the Rainmaker Platform’s shift from software-as-a-service to a bundled hybrid of technology and client services, all at much higher prices. Before we do
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Doors Are Open for Certification (and Other Fun Things)

Thu, 08 Jun 2017 13:00:00 +0000

Remember all the conversations we’ve been having about the Certified Content Marketer program? Well, the doors are open — and they’re going to be closing again on Monday, June 12. If you’d like to be featured on our list of recommended writers (and get our most advanced content strategy course), this is how you do
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