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Preview: MarketingVOX - The Voice of Online Marketing

MarketingVox News & Trends

Interactive marketing news: online advertising, social media, email, mobile, ecommerce, web analytics.

Published: 2014-12-30T19:21:59Z


eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud


eCommerce: Customer satisfaction ratings among etailers are falling, likely due to increased expectations. Ad Fraud: Startled by a study last year that showed a third of ad impressions were seen only by bots, the ANA and anti-fraud firm White Ops put together a study showing only one in nine impressions were viewed only by bots. The new study, [...](image)

Marketers in Spaaaaaaace…| Google Pushes New Mobile Formats | Panda Hitting Narrow Set of Sites


B2B: Programmatic video firm Virool is promoting itself by promising to send a marketer into space when the Virgin Galactic service gets going. That is proving to be a popular notion among marketers, and perhaps even more so among those subject to their marketing, as there is no explicit mention in the materials about a return [...](image)