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Preview: Conversion Rater - web analytics, online advertising, and website publishing.


A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.

Last Build Date: Tue, 28 Jun 2016 02:36:58 +0000


How is Data Science in Advertising Like the NBA?

Thu, 05 May 2016 05:26:47 +0000

My latest article on how data science in advertising is similar to the data science be used in the NBA is now up on Digiday. My passion for basketball has existed my whole life, so it’s really cool to see aspects of my career and the current state of data usage in the NBA start Read More →

Coming Back to Blogging

Thu, 03 Mar 2016 19:28:38 +0000

Wow, it’s been over three years since I last wrote a post on ConversionRater when the company I co-founded was acquired by AppNexus. It’s been an extremely and rewarding time period as I’ve had the opportunity to run both the product and marketing organizations at AppNexus, and the company is doing tremendously well. As many Read More →

What It Feels Like To Be Acqhired

Sat, 11 Aug 2012 05:42:29 +0000

acq·hire [uhkwa-hahyr] verb (used with object), acq·hired, acq·hir·ing. 1. to buy a company primarily because you want its employees. Acqhire is a term that has popped up often on tech blogs over the past few years to explain the type of transaction where a larger company buys a startup primarily for the team instead of Read More →

How Facebook Will Become The Biggest Ad Network

Thu, 09 Aug 2012 09:59:36 +0000

Facebook’s stock has been taking a beating since their IPO. I’m not an expert on stock trading and I don’t own any Facebook stock, but I think the media and investing world are thinking too much about the short term and what Facebook is today opposed to what it likely is to become in the Read More →

Should Yahoo!’s Strategy Be To Focus On Women?

Mon, 30 Jul 2012 08:40:40 +0000

In a previous post I said that despite all the possible strategic options out there, Marissa Mayer needs to fix Yahoo!’s culture or nothing will work. It looks like Mayer is actually thinking about culture as she’s making some moves that previous Yahoo! CEOs didn’t like offering free food, getting cooler swag, and redesigning the Read More →

An Open Letter to Marissa Mayer: Fix the Yahoo! Culture

Thu, 26 Jul 2012 09:04:45 +0000

Dear Marissa, Congratulations on your role as the new CEO of Yahoo!. I’m sure you have no shortage of advice when it comes to determining what Yahoo! will be moving forward. All of that is well and good, but the argument on tech vs. media, how many employees to layoff, what areas to invest in, Read More →

Pinterest Removes Itself From Acquisition Pinboards

Thu, 17 May 2012 07:37:22 +0000

As reported a couple of hours ago on AllThingsD, social collection site Pinterest is raising a $100M financing round at a $1.5B valuation with Japanese company Rakuten leading the round. First of all, good for Pinterest. Even though that kind of investment milestone is so rare it’s almost like winning the lottery, it’s inspiring and Read More →

25 Things Facebook Could Have Bought Instead of Instagram

Wed, 11 Apr 2012 08:38:25 +0000

When the news hit that Facebook had purchased Instagram for $1 billion I was eating lunch with my Fantuition cofounder Joe Garstka. Joe’s immediate reaction was “Would you rather have 200 $5 million dollar houses, or Instagram?” A great question. For the record, I think Facebook paying $1 billion to take out their most threatening Read More →

Bon Iver Live Session is Just Pure Music

Sun, 18 Mar 2012 07:25:10 +0000

I jumped on the Bon Iver bandwagon a couple of years ago thanks to the Hype Machine helping me discover Justin Vernon and the rest of his band right after their debut album was just beginning to get buzz. Another album and a couple of years of solid listening later, including an amazing live concert Read More →

The Story of Fantuition

Mon, 13 Feb 2012 20:16:17 +0000

Post Summary: We just launched a new web experience for Fantuition. Check it out and play some of our prediction games for topics you love. For the back story on Fantuition, keep reading… A Change of Course About a year after starting up a company to take on the problem of local recommendations called GuideMe, Read More →