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Preview: Common Craft - Common Craft - Our Product is Explanation

Common Craft - Common Craft - Our Product is Explanation



Welcome to Common Craft. Our three-minute videos help educators and influencers introduce complex subjects. Find out more



 



New Video: Public Domain Explained

Tue, 13 Jun 2017 17:14:43 +0000

New Video: Public Domain Explained

Watch Public Domain Explained:

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What this Video Teaches:

Using an example of a song written three generations ago, this video shows why it makes sense that the public domain exists and what it means when a song, photo, artwork, document or other creative work is in the public domain. This video teaches:

  • The basics of copyright law and how it gives creators control
  • Why copyrights expire over time
  • How public domain works are available for use without payment or permission
  • Why creators and organizations contribute to the public domain
  • How to find public domain resources
     

Watch the video on CommonCraft.com.

Recent Explainer Videos by Common Craft

We now have 90 explainer videos in our library. Each video is designed to explain a subject so you don't have to. 




Free Webinar: Common Craft Videos - Behind the Scenes

Tue, 06 Jun 2017 21:06:28 +0000

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Ready to make your own Common Craft Style videos?

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For the first time, Lee LeFever will host a free webinar covering Common Craft's entire production process. You'll learn about the "Six Skills of Animated Video Production", from script writing and storyboarding to video editing.

The process Lee will share is the same process he and Sachi use to make Common Craft videos today.

Key details:

  • Webinar Date: Wednesday, June 21st at 11am Pacific
  • Duration: About 30 minutes

 

NOTE: All attendees will receive a coupon for 50% off the Explainer Academy's DIY Media Maker Course, which provides in-depth instructions and resources for every part of the video production process.




New Video: Project Management Basics

Tue, 09 May 2017 16:01:18 +0000

Do Projects Really Need Management?

If you've worked on a team at work or at school, you've seen how projects can evolve into chaos. Our goal with this video (recommended by Common Craft members) is to outline the basics of how projects are managed by professionals. Using their techniques, almost any project, at school or work, can be more efficient and effective.

Watch Project Management Basics:

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What it Teaches

This video follows the story of a team who works together to build a prototype for an upcoming meeting at work. Thanks to a project manager, they are able to align their work efficiently and complete the project with limited time, budget and resources. It teaches:

  • Why project management matters in getting things done
  • How project managers help plan and align the team’s work
  • Why project scope (time, budget and resources) matters
  • How project managers work with stakeholders
  • How the basics of project management can be applied to other types of projects.

Watch the video on CommonCraft.com.

Recent Explainer Videos by Common Craft

We now have 89 explainer videos in our library. Each video is designed to explain a subject so you don't have to. 

Curious about plans and pricing?




RSS in Plain English: 10 Years Ago

Mon, 24 Apr 2017 05:08:58 +0000

Common Craft fans,

As of tonight, it has been ten years since we published RSS in Plain English on YouTube. I can't believe it's been so long. We owe a debt of gratittude to those of you who were with us in the beginning. It makes our day to know that you've stuck with us. We'd love to hear from you!

To mark the occasion, I wrote about how we came up with the idea for making RSS in Plain English and what happened the day we published it. Here's an excerpt:

YouTube was a year old at the time and growing incredibly fast. Soon, our discussions turned to ways we could ride the YouTube wave to new destinations. But how? We had no background in video production. What kinds of videos could be useful? What could two people and a cheap video camera do?

In 2006 YouTube was not alone in experiencing incredible growth. This was the dawn of the social media revolution and ideas like wikis, blogs and social networking were just starting to become known and adoption was slow. Being a big fan and user of these new tools, I wanted more people to use them. I believed they could be adopted quickly by the mass market.

But I also saw problems. These powerful, free and useful tools all suffered from the same malady: confusion. They were so new and different that most people couldn’t make sense of them intuitively. It was like a huge mountain of value was being obscured by a dense shroud of foggy, technical communication. Clearing that fog was the problem we decided to solve. We set out to make these new tools understandable for people like our parents using the power of YouTube videos. For the first time, we thought about what it means to explain an idea effectively using video.

Read the full article at CampingOnTuesdays.com

Here’s the original video, now with over 2.5 million views:

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If you really want to see the some history check out this Common Craft blog post from 2004 called RSS Described in Plain English.

Here's to 10 more years!




New Video: Cyberbullying

Tue, 04 Apr 2017 18:13:12 +0000

Cyberbullying and How to Stop It

This video is built for the teachers and students who are on the front lines of this phenomenon. By understanding cyberbullying, we can take steps to reduce the harm it causes.

Watch:

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Watch the video now

What it Teaches

Using a simple example of a cyberbully in action, this video follows a bully’s tools, motivations and tactics. It also covers what can be done by adults and fellow students to stop the bully and prevent further problems. It teaches:

  • Why cyberbullying represents a problem
  • How cyberbullies use the internet to threaten and harass others
  • What motivates cyberbullies
  • What adults and students can do to help the bullied students
  • What adults and students can do to prevent problems

Watch the video in the Common Craft Video Library

If you're looking for more resources on cyberbullying and prevention, see the sites below:




New Video: Piracy Online

Wed, 01 Mar 2017 20:11:10 +0000

Piracy, in any form, seems like a simple idea. It’s illegal and a form of stealing. But online, it may feel different because it’s so easy to make copies of a song or movie and share them. It’s easy to find pirated software on the cheap. The risks seem low. 

Our challenge with this video: How can we explain piracy in a way that goes deeper than simple right vs. wrong arguments? How can we appeal to reason? 

Our solution: Focus on understanding why it makes sense that piracy is illegal. Below, we explain the system that makes it possible for creative people to be paid for their work and how piracy breaks that system and directly impacts the creative people who make the music and art we love.

We also worked to make the visuals, especially in the beginning, fun and interesting. I loved animating those pirates!

Watch:

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What it Teaches

Piracy, on the open ocean or online, is illegal because it is a kind of theft. By understanding different types of online piracy and why it’s illegal, we can start to see how piracy impacts the artists we love and represents a risk to us as individuals. It teaches:

  • What piracy is online
  • Why artists often depend on copyright laws for income
  • How piracy breaks copyright laws and impacts artists
  • Why pirated software is a risk
  • How to avoid pirated software

Watch the video on CommonCraft.com.




New Video: Identity Theft and How to Avoid It

Wed, 01 Feb 2017 17:44:29 +0000

One of our most popular video categories is Internet Safety and our new video covers an essential part of staying safe online (and off): identity theft. It's perfect for educating students and trainees.

Learn why our identities are at risk and what we can do to protect them (in about three minutes). 

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Watch the video now

What it Teaches

We all use names, account numbers and passwords to verify our identities to organizations. Unfortunately, these can be stolen by criminals and cause us financial ruin. The key to avoiding this problem is awareness and understanding ways to keep our identities safe. This video teaches:

  • Why our identity is so important in everyday life
  • What criminals do when they steal a person’s identity
  • Why sensitive documents are a risk and how to keep them safe
  • How criminals use phone calls, emails and fake websites to fool people
  • Why it’s important to review your bills and bank statements

Watch the video




New Video: Blockchain Explained

Wed, 07 Dec 2016 17:07:33 +0000

Blockchain: New and Potentially Huge

Every once in a while, we come upon a subject that is both extremely complicated and potentially transformational. We treat these subjects with care and work hard to capture the big, fundamental ideas that create a foundation for learning more in the future. 

Today, that subject is Blockchain, which is the backbone of the digital currency Bitcoin and a concept that could be used more widely in the future. 

The video below uses an analogy to show why blockchain may represent a better way for a small village to manage ownership of village property. 

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Watch the video

What it Teaches

This video provides a big picture look at why blockchain matters. Using the story of a village, it explains how villagers, who had a centralized authority for ownership, discover a new, decentralized way to manage ownership of village property. It teaches:

  • How central authorities (banks, government) currently account for changes in ownership
  • Why a fundamentally new accounting system is now possible using the internet
  • How blockchain works to create a decentralized system that users manage
  • Why this new system is considered safe, secure and transparent

Watch the video now.




New Video: Gamification Explained

Wed, 02 Nov 2016 15:50:56 +0000

Our new video explains gamification

Find out why so many teachers, organizations and products are using gamification to engage and motivate others. 

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Watch the video

What if completing your goals felt more like a game, with points, competition and awards? That’s the goal of gamification - to motivate and engage people by making the completion of tasks feel like a game that you want to win.

What it Teaches

Gamification is becoming a bigger part of our lives and for good reason:  it works. This video explains the concept of gamification and how game mechanics are used to motivate people to accomplish personal and professional tasks and goals. It teaches:

  • Why data and measurements are not enough to motivate people
  • Why products, services and organizations are using gamification
  • How an internal team uses gamification to complete a project
  • Why gamification is becoming a part of everyday life
  • How gamification can be used by anyone

Watch the video

Recent Explainer Videos by Common Craft




New Video: The Invisible Power of IP Addresses

Tue, 13 Sep 2016 17:40:28 +0000

IP Addresses Explained by Common Craft

At the very heart of the web are a set of rules or “protocols” that let us send and receive information. By understanding Internet Protocol Addresses or IP Addresses, we can see how information is delivered on the web.

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What it Teaches

Without IP addresses the internet could not function. They are essential. Unfortunately, because IP addresses are often hidden from view, we rarely hear or learn about them. This video reveals the powerful role they play on the web through a useful analogy involving traditional mail. It teaches:

  • Why rules or “protocols” are important in the basic functions of the web
  • Why traditional mailing addresses are an example of a protocol
  • How IP addresses are used to request and receive information on the web
  • Why there are two versions of IP addresses

Watch the video.