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Preview: Modern Marketing - Blog by Collaborate PR & Marketing

Modern Marketing - Blog by Collaborate PR & Marketing





Last Build Date: Thu, 18 May 2017 12:52:52 +0100

 



What Will You Bid For These Pyjama Tops?

Thu, 18 May 2017 12:52:52 +0100

In digital marketing it's the ‘soft’ planning work, not the hard technology that creates the trickiest issues.



Digital Marketing Grows Up

Mon, 08 May 2017 08:24:16 +0100

Digital marketing must now deliver in the same way as all other commercial activities.



KPIs Not APIs

Tue, 10 Mar 2015 10:48:26 +0000

Digital marketing creates challenges when deciding roles and responsibilities.



Understanding Programmatic

Thu, 05 Mar 2015 13:40:28 +0000

Programmatic advertising markets are increasingly similar to global financial markets.



Would Your Digital Strategy Pass The Chairman’s Test?

Wed, 04 Mar 2015 15:57:09 +0000

Digital marketing now needs to go beyond clicks, fans and followers and become part of traditional business planning.



Getting The Data Habit

Mon, 02 Mar 2015 14:22:09 +0000

Modern data analytics can be overwhelming but a little time spent regularly analysing one or two business issues can be very productive.



The Creepy Line

Mon, 16 Feb 2015 13:49:58 +0000

Everyone has a different level of comfort when it comes to invasive digital data techniques.



Marketing Strategy In A Digital World

Thu, 05 Feb 2015 11:00:11 +0000

Digital marketing is dead, it's more helpful to talk about marketing in a digital world.



Advertising Aliens

Wed, 04 Feb 2015 14:01:16 +0000

The advertising industry may be losing sight of creative ideas as it becomes more focused on digital analytics.



Everyone Wants Answers

Tue, 03 Feb 2015 12:02:27 +0000

People want very specific answers to very specific questions about their digital marketing strategy. Unfortunately, that's not always possible.



Don't Full Stop Me

Mon, 02 Feb 2015 14:01:21 +0000

We used to talk about digital natives, but now there are mobile natives.



Search, Display And Social Combine

Thu, 29 Jan 2015 12:22:51 +0000

It's increasingly difficult to separate social, display and search marketing.