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Preview: Modern Marketing - Blog by Collaborate PR & Marketing

Modern Marketing - Blog by Collaborate PR & Marketing





Last Build Date: Thu, 30 Nov 2017 09:48:49 +0000

 



Better ROI In Digital Marketing

Thu, 30 Nov 2017 09:48:49 +0000

These days reporting about return on digital marketing and media investment is likely to be done to a senior corporate audience who are interested in real-world commercial outcomes such as market share, ROI, profitability and CAPEX.



The Digital Tide Creeps Up On TV

Wed, 07 Jun 2017 13:00:08 +0100

Twelve years ago, YouTube was a young man at the zoo, today it’s the UEFA Champions League Final. The digital tide creeps up on TV.



What Will You Bid For These Pyjama Tops?

Thu, 18 May 2017 12:52:52 +0100

In digital marketing it's the ‘soft’ planning work, not the hard technology that creates the trickiest issues.



Digital Marketing Grows Up

Mon, 08 May 2017 08:24:16 +0100

Digital marketing must now deliver in the same way as all other commercial activities.



KPIs Not APIs

Tue, 10 Mar 2015 10:48:26 +0000

Digital marketing creates challenges when deciding roles and responsibilities.



Understanding Programmatic

Thu, 05 Mar 2015 13:40:28 +0000

Programmatic advertising markets are increasingly similar to global financial markets.



Would Your Digital Strategy Pass The Chairman’s Test?

Wed, 04 Mar 2015 15:57:09 +0000

Digital marketing now needs to go beyond clicks, fans and followers and become part of traditional business planning.



Getting The Data Habit

Mon, 02 Mar 2015 14:22:09 +0000

Modern data analytics can be overwhelming but a little time spent regularly analysing one or two business issues can be very productive.



The Creepy Line

Mon, 16 Feb 2015 13:49:58 +0000

Everyone has a different level of comfort when it comes to invasive digital data techniques.



Marketing Strategy In A Digital World

Thu, 05 Feb 2015 11:00:11 +0000

Digital marketing is dead, it's more helpful to talk about marketing in a digital world.



Advertising Aliens

Wed, 04 Feb 2015 14:01:16 +0000

The advertising industry may be losing sight of creative ideas as it becomes more focused on digital analytics.



Everyone Wants Answers

Tue, 03 Feb 2015 12:02:27 +0000

People want very specific answers to very specific questions about their digital marketing strategy. Unfortunately, that's not always possible.