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Preview: Modern Marketing - Blog by Collaborate PR & Marketing

Modern Marketing - Blog by Collaborate PR & Marketing





Last Build Date: Tue, 10 Mar 2015 10:48:26 +0000

 



KPIs Not APIs

Tue, 10 Mar 2015 10:48:26 +0000

Digital marketing creates challenges when deciding roles and responsibilities.



Understanding Programmatic

Thu, 05 Mar 2015 13:40:28 +0000

Programmatic advertising markets are increasingly similar to global financial markets.



Would Your Digital Strategy Pass The Chairman’s Test?

Wed, 04 Mar 2015 15:57:09 +0000

Digital marketing now needs to go beyond clicks, fans and followers and become part of traditional business planning.



Getting The Data Habit

Mon, 02 Mar 2015 14:22:09 +0000

Modern data analytics can be overwhelming but a little time spent regularly analysing one or two business issues can be very productive.



The Creepy Line

Mon, 16 Feb 2015 13:49:58 +0000

Everyone has a different level of comfort when it comes to invasive digital data techniques.



Marketing Strategy In A Digital World

Thu, 05 Feb 2015 11:00:11 +0000

Digital marketing is dead, it's more helpful to talk about marketing in a digital world.



Advertising Aliens

Wed, 04 Feb 2015 14:01:16 +0000

The advertising industry may be losing sight of creative ideas as it becomes more focused on digital analytics.



Everyone Wants Answers

Tue, 03 Feb 2015 12:02:27 +0000

People want very specific answers to very specific questions about their digital marketing strategy. Unfortunately, that's not always possible.



Don't Full Stop Me

Mon, 02 Feb 2015 14:01:21 +0000

We used to talk about digital natives, but now there are mobile natives.



Search, Display And Social Combine

Thu, 29 Jan 2015 12:22:51 +0000

It's increasingly difficult to separate social, display and search marketing.



Mobile Everything

Wed, 28 Jan 2015 12:37:33 +0000

The word mobile is confusing and means different things to different people.



Privacy Is The New, New Thing

Tue, 27 Jan 2015 10:31:39 +0000

The rise of privacy as an online issue is creating the greatest challenges to brands and marketing. Once again, it’s interesting because these issues are not primarily about technology, but consumers' (aka people’s) views about what they feel comfortable with....