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Last Build Date: Tue, 22 Aug 2017 13:00:00 +0000

 



Where to Begin When It’s Time to Edit Your Content

Tue, 22 Aug 2017 13:00:00 +0000

As I’ve said before, overcoming perfectionism is not an excuse to publish sloppy or uninspired writing. Content that works for your business is not only clear, accurate, and educational, it also gives insight into your values. And if it doesn’t contain aspects that make it memorable, it’s not going to work. Of course, memorable content
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5 Steps to Website Security You Can Trust

Mon, 21 Aug 2017 13:00:00 +0000

Website security has never been more critical. Hackers, ransomware, and denial of service attacks are all concerns for modern business websites. Nothing will erode your audience’s trust in you faster than visiting your website and getting a security warning, or having Google flash a “You can’t trust this site” message in your search results. Even
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How to Create (and Sell) Products People Actually Want to Buy

Thu, 17 Aug 2017 13:00:00 +0000

This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian
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5 Ways to Convert More Prospects by Making Your Case

Wed, 16 Aug 2017 13:00:00 +0000

Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action. A total win, right? Then why are you still disappointed with your results? You’re
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Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today

Tue, 15 Aug 2017 13:00:00 +0000

Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out until you shift your focus back to your responsibilities. Last week, I talked about getting more out of your expectations, and today I’m going to talk about a daily
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The Foundational Elements of Profitable Online Courses

Mon, 14 Aug 2017 13:00:00 +0000

After ebooks, online courses are one of the most popular business models for digital entrepreneurs. The tech is easier to put together than ever. Audiences know that online courses are valuable and have shown they’re willing to pay. And courses are a natural showcase for the authority you build as you develop great content for
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The Copyblogger Guide for a Wildly Productive August

Thu, 10 Aug 2017 13:00:00 +0000

Productive? In August? Isn’t that an oxymoron? This month we wrap up the summer (in our hemisphere, anyway), get ready for the school year, and head into the final third of the year. The key to making this time productive is to work on the right things — and not throw our time or energy
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7 Keys to Staying Productive When Your Daily Routine Gets Detonated

Wed, 09 Aug 2017 13:00:00 +0000

I had a rhythm. I had a routine. Most days, I even had enough time. On a few magnificent days, I had more than enough time. (No, really. It was glorious.) But then my daughter was born. Eventually my wife went back to work. And much to our chagrin, no acceptable daycare or nanny options
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Don’t Let Go of Expectations … Put Them to Work in Your Marketing

Tue, 08 Aug 2017 13:00:00 +0000

We all know the potential trouble associated with expectations: If you expect something to turn out a certain way — and it doesn’t — you likely end up disappointed. Subsequently, traditional wisdom has advised that we let go of our expectations to soften the blow of disappointment and train ourselves to be content with the
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Making a Living Writing Ebooks: Here’s How It Works Today

Mon, 07 Aug 2017 13:00:00 +0000

Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work: Write an ebook! Having something of your own to offer, even a simple $7 ebook, virtually always beats trying to monetize your traffic with advertising. And that’s still true. (In fact, sales
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