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Solutions for Smarter Content Marketing



Last Build Date: Fri, 20 Jan 2017 14:00:00 +0000

 



Connect with Your Audience, Connect to Your Power

Fri, 20 Jan 2017 14:00:00 +0000

You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr. Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of
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The Subterranean Foundations of Any Good Content Marketing Strategy

Thu, 19 Jan 2017 14:00:00 +0000

Let’s go deep for a moment. Below the surface, not in the 20th-century French existentialist sense, but to a much more simple understanding of depth that can actually start to make things happen for your content marketing strategy … whatever it is you’re trying to do online. As Mr. Sartre once said, “Words are loaded
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Practical Tools for Finding Courage and Revealing Your True Voice

Wed, 18 Jan 2017 14:00:00 +0000

In 1911, a man known as “Ishi” (the name just means man in his language), believed to be the last of the Yahi people, emerged from the wilderness after 44 years. He was taken from Oroville, California to San Francisco by an anthropologist, to work with a group that wanted to learn more about Ishi’s
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How to Attract Your Ideal Customer with Perfectly Positioned Content

Tue, 17 Jan 2017 14:00:00 +0000

“Hello, I’m a Mac.” “And I’m a PC.” You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009? The commercials were short vignettes featuring John Hodgman as the sweet-yet-bumbling PC and Justin Long as the creative, hip Mac. Those 66 short spots were named the best advertising campaign
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Taking the Day to Honor Dr. King

Mon, 16 Jan 2017 14:00:00 +0000

The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr. “Faith is taking the first step even when you can’t see the whole staircase.”– Martin Luther King, Jr. We hope you’ll join us in spending a few moments today reflecting on the power dreams can have when
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Let’s Get the Strategy Party Started

Thu, 12 Jan 2017 14:00:00 +0000

Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps,
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The One-Two Punch of Authenticity and Strategy

Wed, 11 Jan 2017 14:00:00 +0000

We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away. That’s the promise of content marketing — to deliver a
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Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It)

Tue, 10 Jan 2017 14:00:00 +0000

“Why are we sending this email to this list again?” Kim asked. I was incredulous. “Umm, because we never sent it a first time,” I thought to myself. Still, before responding, I decided to check. Glad I did. It turned out we had indeed sent the same information to the same email list a week
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Your 2017 Content Excellence Challenge: The January Prompts

Mon, 09 Jan 2017 16:00:00 +0000

In case you missed our “warmup” last month, this is the official kickoff for our 2017 Content Excellence Challenge. January resolutions are fine, but we’re more interested in helping you make consistent, ongoing improvement. Every month, we’ll give you a pair of prompts that we can all work on together as a community. The first
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The Simple 3-Step Process for Creating a Winning Content Marketing Strategy

Mon, 09 Jan 2017 14:00:00 +0000

Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition: A plan of action designed to achieve a major or overall aim. Clear enough. So why would the majority of content marketers have no documented strategy, according to Content Marketing Institute? And by “documented,” I mean a
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