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Solutions for Smarter Content Marketing



Last Build Date: Wed, 01 Mar 2017 16:03:47 +0000

 



How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars

Wed, 01 Mar 2017 14:00:00 +0000

A few weeks ago, I recorded a podcast episode about Jonah Sachs’s book Winning the Story Wars. He had a particularly useful observation about three story elements that pull in audience attention. He calls them Freaks, Cheats, and Familiars. Sachs explains how these elements can be deployed, like the Hero’s Journey, to make stories much
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Why a Prospect You Want Chooses Your Competitor

Tue, 28 Feb 2017 14:00:00 +0000

You had trouble sleeping again last night. Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website. It’s your competitor. You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep
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The Persuasive Power of Analogy

Mon, 27 Feb 2017 14:00:00 +0000

An elderly man storms into his doctor’s office, steaming mad. “Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and I’m very upset right now.” “Let me respond to that by telling you a story,” the doctor calmly replies. “A hunter once accidentally left the house with an
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3 Content Marketing Mysteries Solved

Thu, 23 Feb 2017 14:00:00 +0000

OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather than figuring out Irene Adler’s cell phone password or who
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Sherlock Holmes and Mastery of the Craft of Writing

Wed, 22 Feb 2017 14:00:00 +0000

Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction — written over a century ago by Sir Arthur Conan Doyle — his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time. Correction:
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Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)

Tue, 21 Feb 2017 14:00:00 +0000

It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later … crickets. Heartbreaking, right? We all
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How to Build Trust and Enhance Your Influence with Content Marketing

Mon, 20 Feb 2017 14:00:00 +0000

Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level
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A Guide to Meaningful Content that Resonates

Thu, 16 Feb 2017 14:00:00 +0000

Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your
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How to Quit Being So Damned Boring

Wed, 15 Feb 2017 14:00:00 +0000

It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find. And
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Transform Your Content from Predictable to Provocative with This Bold Method

Tue, 14 Feb 2017 14:00:00 +0000

Stop for a moment to think about a super-athlete. A person who won 122 consecutive races and broke the world record four times. That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened. On June 4,
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