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Last Build Date: Wed, 26 Apr 2017 13:00:00 +0000

 



Surviving the Social Web: 7 Things You Need to Know

Wed, 26 Apr 2017 13:00:00 +0000

Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good. As the man said, “How’s that working out for us?” It turns out that the social media utopia, like other utopias, didn’t end up
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Your No-Nonsense Guide to Getting Started with Social Media Ads

Tue, 25 Apr 2017 13:00:00 +0000

The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to
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The Three Key Elements of Influential Digital Marketing

Mon, 24 Apr 2017 13:00:00 +0000

Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is
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Practical Strategies for Smart Content Creators

Fri, 21 Apr 2017 13:00:00 +0000

Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount.
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First Month Free + No Charge Migration to a Faster WordPress Website

Thu, 20 Apr 2017 13:00:00 +0000

It’s been less than three months since we launched StudioPress Sites, our new solution that combines the ease of an all-in-one website builder with the flexible power of WordPress. The response and feedback have been phenomenal. And the icing on the cake is that we’re already winning accolades. In an independent speed test performed this
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3 Ways to Get What You Want by Doing Your Homework

Wed, 19 Apr 2017 13:00:00 +0000

Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner. And then it comes. Ding. An email from Steve Stranger. Maybe he’s a sales pro trying to set up a
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How Strategic Content Converts to Email Subscriptions and Sales

Tue, 18 Apr 2017 13:00:00 +0000

When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus. In
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Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

Mon, 17 Apr 2017 13:00:00 +0000

I hate to be the one to break this to you, but … Your audience does not need your ideas. Sorry to disappoint you. It’s true though. Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff. Think about
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It’s Pet Peeve Week on Copyblogger

Thu, 13 Apr 2017 13:00:00 +0000

Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I’m on team eye roll, and I explained why in Monday’s post. On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert’s secrets, this one is difficult …
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8 Calls to Action that Initiate New Relationships with Customers and Collaborators

Wed, 12 Apr 2017 13:00:00 +0000

I know. I know. I know. “Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue. But I still don’t like the word. When “going viral” is a goal
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