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Last Build Date: Wed, 07 Dec 2016 18:00:00 +0000

 



Content Curation in an Age of Fake News, with Dave Pell

Wed, 07 Dec 2016 18:00:00 +0000

It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft. Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre
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3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

Wed, 07 Dec 2016 14:00:00 +0000

Let me ask you this … Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter? A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons. But here’s the thing: Don’t assume that copywriting techniques can only improve
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On Making Choices and Finding New Solutions: Let It Be Easy

Tue, 06 Dec 2016 22:00:00 +0000

I’ve been rinsing my mouth with salt water after every meal for the past two weeks. It’s part of the healing process after a wisdom tooth extraction. Oral surgery: the gift that keeps on giving. During the first week, I spilled salt all over my bathroom counter. My container of salt has a perforated opening
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How the Bestselling Author of ‘The Blue Zones’ Dan Buettner Writes

Tue, 06 Dec 2016 19:00:00 +0000

The multiple New York Times bestselling author of The Blue Zones books and National Geographic Fellow, Dan Buettner, dropped by the show to talk about his world travels, life-saving longevity research, and some fantastic advice for writers. The author is an internationally recognized explorer who discovered five places in the world — called Blue Zones
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The 4 Pillars Every Online Business Is Built On

Tue, 06 Dec 2016 18:00:00 +0000

Ever thought about launching an online course … or some other digital product or service? Whether you’re starting out or you’re a digital commerce veteran, here are four pieces that need to be in play before you can profitably launch a new product or service. Free webinar Brian Clark’s free webinar on online courses will
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Use This Content Marketing Checklist to Skyrocket Your Productivity

Tue, 06 Dec 2016 00:00:00 +0000

I used to beat myself up and feel guilty for not getting more done in my business each year. There were so many awesome content ideas burning in my brain for videos, books, and education I wanted to create. Yet, not much was really getting done. Sure, I was busy as hell, but my content
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Just Because You Can, Doesn’t Mean You Should (Plus Other Life Lessons from Seth Spears)

Mon, 05 Dec 2016 20:00:00 +0000

This week’s guest specializes in helping small business owners and bloggers take their businesses to the next level. He wants to assist others in creating a strategy for long-term success. He is Seth Spears, and he is a Digital Entrepreneur. In this 34-minute episode, Seth walks you through his journey as a digital entrepreneur: How
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Pamela Wilson on Experts On The Wire

Mon, 05 Dec 2016 19:00:00 +0000

On this episode of Elsewhere, Pamela Wilson sits down with Dan Shure of Experts On The Wire to discuss good vs. great copywriting and how you can improve your own writing. In this 62-minute episode, Pamela and Dan discuss: How copywriting can be the difference between a sale and silence Hands-on tips for improving your
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How to Set Up Google Analytics for Your Membership Site

Mon, 05 Dec 2016 18:00:00 +0000

Setting up Google Analytics for your membership site can be tricky … unless you know the right way to start. Data analysis is at the core of all online marketing. But how do you get the right data, and more importantly, how do you make sense of it all? On today’s show, we have the
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The Keys to Launching a Successful Online Course

Thu, 01 Dec 2016 14:00:00 +0000

Hey there — welcome back to the Copyblogger Weekly! We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make
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