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Last Build Date: Wed, 22 Feb 2017 14:08:22 +0000

 



Inside PR 467: No time for sleep

Wed, 22 Feb 2017 14:08:22 +0000

On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self’s Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges... Continue Reading →

The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/prworks/IPR467.mp3




DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST

Tue, 21 Feb 2017 14:13:21 +0000

For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.

The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
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The post DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/90_Digital_India_090___How_Brands_Wooed_India_-_5_Lessons_from_the_Best.mp3




FIR #75: The Quality of Your Intent

Mon, 20 Feb 2017 20:29:19 +0000

Doug Haslam and Augie Ray join host Shel Holtz to discuss a decline in the effectiveness of loyalty/reward programs, challenges to influencer marketing in the wake of Disney and Google ending their relationship with PewDiePie after he posted videos containing anti-semitic content, whether Volkswagen's prospects would have suffered if its crisis had been characterized a public health issue rather than an environmental issue, new examples of fake content of all kinds, and the gap between the need to put employees first -- as voiced by Richard Edelman during the World Economic Forum -- and how engaged employees feel in their organizations. Dan York reports on social media passwords.
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The post FIR #75: The Quality of Your Intent appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-75.mp3




Episode #15: How employees can lead change from inside your organization

Sun, 19 Feb 2017 19:53:27 +0000

In our 15th podcast, we were delighted to welcome Victoria Lewis-Stephens and Alys O’Neill of Instinctif Partners, an international business communications consultancy that specializes in reputation, influence and engagement.  The topic: How to lead change from inside the organization by identifying your employee influencers.
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The post Episode #15: How employees can lead change from inside your organization appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/EE_Voice_episode_15.mp3




Youtubular Conversations | Blaming Media – PewDiePie’s Response

Sun, 19 Feb 2017 17:56:55 +0000

When we think about youthful folks getting there news from social media, and Felix (PewDiePie) goes all in on bias and persecution from the mainstream media - this adds serious support to similar claims from the Republican administration, and various fringe groups.
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The post Youtubular Conversations | Blaming Media – PewDiePie’s Response appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/PewDiePie_A_Rorschach_Test_For_Us_All-au.mp3




FIR B2B #67: Is it Time to Kill the Term ‘Content Marketing?’

Fri, 17 Feb 2017 19:50:19 +0000

A recent LinkedIn post made the case that the term 'content marketing' should be killed. It’s become a catch-all phrase for too many things and has no clear definition or place in the marketing organizations, writes author Kyle Cassidy. He makes some salient points… Crowdstrike and NSSLabs are warring over a review that the Crowdstrike claims it didn’t “authorize.” Which raises the question of what you can do about reviews you don’t like.
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The post FIR B2B #67: Is it Time to Kill the Term ‘Content Marketing?’ appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/Fir-B2B_67.mp3




Circle of Fellows #18: Strategic Communication Planning

Thu, 16 Feb 2017 23:07:51 +0000

A lot of communication from organizations seems pointless at best and, in the worst cases, chaotic. In some cases, even brilliant individual communications fail to “move the needle” — that is, they don’t produce a behavior or action that supports a business goal or strategy. That’s the idea behind “strategic” communication: It is planned to meet... Continue Reading →

The post Circle of Fellows #18: Strategic Communication Planning appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/fir-fellows-018.mp3




Antisemitism on YouTube | The Culture of Hate

Thu, 16 Feb 2017 00:21:22 +0000

27 year old YouTube phenom Pew Die Pie has come been harshly rebuked for antisemitic content; his relationship with Google/YouTube has been diminished and his agreement with Disney's Maker Studio has been terminated. At the same time Parker from Vehicle Virgins reported getting a huge volume of antisemitic hate messages after the break-up with his channel's apparent co-host.
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The post Antisemitism on YouTube | The Culture of Hate appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/Anti_Semitism_on_Youtube_Pew_Die_Pie_Under_Fire-au.mp3




FIR Interview: J. Kelly Hoey on Building Your Dream Network

Wed, 15 Feb 2017 21:15:56 +0000

J. Kelly Hoey built a dream network and that network encouraged her to write a book about it. Within short order, "Build Y our Dream Network" went into a second printing, so her network evidently knew what it was talking about. In this FIR Interview, Shel Holtz chats with Kelly (who was a panelist on FIR #72) to talk about dream networks, how to build them, and what you'll get out of her book.
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The post FIR Interview: J. Kelly Hoey on Building Your Dream Network appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/fir-hoey.mp3




FIR INTERVIEW: Robin Hanson on Transparency, Engagement & Tough Questions using Prediciton Markets

Wed, 15 Feb 2017 04:32:32 +0000

"What people tell you may not be the most accurate estimate they could give you, and that’s where prediction markets can come in. They are a mechanism that cost modest resources and consistently give you more accurate answers to the questions you ask, especially when people have the incentive not to tell you their honest answer, and many companies have used prediction markets as a way to produce engagement. Participants have consistently found that they like participating and feel that they are listened to more." Dr Robin Hanson.
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The post FIR INTERVIEW: Robin Hanson on Transparency, Engagement & Tough Questions using Prediciton Markets appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/FIR_Interview_Robin_Hanson_Talks_About_Prediction_Markets_for_Internal_Communications-au.mp3