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Last Build Date: Fri, 28 Apr 2017 13:32:19 +0000

 



The Voice #107: Canada’s 150: Driving Communications Excellence

Fri, 28 Apr 2017 13:32:19 +0000

IABC Ottawa held an event at which representatives from six Canadian organizations talked about how they were planning to celebrate Canada’s 150th. Each speaker presented a short case study on the national campaign they were responsible for and then went into detail about how they were building creative heritage campaigns, how they came up with... Continue Reading →

The post The Voice #107: Canada’s 150: Driving Communications Excellence appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/thevoice/The_Voice_Episode_107_Final.mp3




CWC #15: Joe Thornley on Evolution of the PR Business

Wed, 26 Apr 2017 14:00:26 +0000

The newest episode of Chats with Chip featured a conversation with Joe Thornley, the CEO of Thornley Fallis Communications. Chip and Joe discussed the business side of communications, as well as how the changing landscape of digital transformation and workplace trends affects the communications industry.
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The post CWC #15: Joe Thornley on Evolution of the PR Business appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/cwc-0015-thornley.mp3




DIGITAL INDIA #098 : WHY YOU MUST TRY INSTAGRAM & SNAPCHAT

Tue, 25 Apr 2017 16:44:05 +0000

While people have become familiar with the social network oldies - Facebook, Twitter and Linkedin - Instagram and Snapchat are still shrouded in mystery, especially Snapchat.

The 98th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
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The post DIGITAL INDIA #098 : WHY YOU MUST TRY INSTAGRAM & SNAPCHAT appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/98_DIGITAL_INDIA_098___Why_You_Must_Try_Instagram__Snapchat.mp3




For Immediate Release #84: The O'Reilly (Social Media) Factor

Mon, 24 Apr 2017 20:34:24 +0000

Neville Hobson returns for the first episode of The Hobson & Holtz Report in 18 months. Today's topics include social media's role in the upcoming UK snap election and in the ouster of Bill O'Reilly from Fox News, The Telegraph's new afternoon audio news show for the Google Home smart speaker, whether Facebook's vision of the future will spell the end of smartphones (and any other hardware with a screen), and Google's plans to add ad-blocking to its market-leading Chrome browser. Dan York reports on multiple topics, including Mastodon's growth and
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The post FIR #84: The O’Reilly (Social Media) Factor appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-84.mp3




Episode #17: Chatbots will change employee communications. Are you ready?

Mon, 24 Apr 2017 19:07:55 +0000

“Mark my words,” Shel Holtz said in a 2016 blog, “Bots are coming to the workplace, to media relations, to public relations. They are coming just as surely as the web was going to completely disrupt the way communications was done a quarter century ago.”

When we read that, Sharon and I knew we wanted to know more about chatbots – and how they will affect employe(image) e communications. Soon after, we met Chris McGrath, and knew we wanted to discuss chatbots. Chris is a veteran digital workplace consultant with extensive experience designing delightful enterprise software — like Tangowork, which he founded, and ThoughtFarmer, which he co-founded. Tangowork is his new company dedicated to chatbots for internal communications.
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The post Episode #17: Chatbots will change employee communications. Are you ready? appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/EE_Voice_episode_17.mp3




Inside PR 470: 3 liberals struggle to cross the perspective chasm

Mon, 24 Apr 2017 13:56:06 +0000

We celebrate a big award win for Maureen Judge (read on to learn of her connection to the podcast), test Instagram Hyperlapse and struggle with bridging the perspective chasm that seems to support fake news.
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The post Inside PR 470: 3 liberals struggle to cross the perspective chasm appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/prworks/IPR470.mp3




Circle of Fellows #20: Strategic Storytelling

Thu, 20 Apr 2017 18:39:52 +0000

In this month’s Circle of Fellows episode, FIR host Shel Holtz joins four of his IABC Fellow colleagues — James Lukaszewski, Barbara Puffer, Jim Shaffer, and Jennifer Wah — to explore why storytelling beats a rational explanation any time, how to tease stories out of other people, why leaders need to tell stories, which models make sense, how to spread stories through an organization, and a variety of other storytelling-related topics.
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The post Circle of Fellows #20: Strategic Storytelling appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/fir-fellows-020.mp3




FIR B2B #71: Repairing Trust in News, Celebrating High School Journos, That United Mess and YouTube Woes

Wed, 19 Apr 2017 15:08:48 +0000

A new $40 million initiative attends to combat declining trust in the news media…High school students in Kansas set an example for pro journalists by ripping the cover off fraudulent behavior by their principal…Why do executives have such a hard time saying they’re sorry? We’re looking at you, United Airlines… Advertisers want no part of objectionable content on YouTube. What should Google do?
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The post FIR B2B #71: Repairing Trust in News, Celebrating High School Journos, That United Mess and YouTube Woes appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/Fir-B2B_71.mp3




DIGITAL INDIA #097 : 2017 DIGITAL MARKETING JOB INTERVIEW TIPS FROM JD

Wed, 19 Apr 2017 10:46:10 +0000

How to Prepare for an Ideal Digital Marketing Job Interview in 2017 (Resources Included)

The 97th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post DIGITAL INDIA #097 : 2017 DIGITAL MARKETING JOB INTERVIEW TIPS FROM JD appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/97_DIGITAL_INDIA_097___DIGITAL_INDIA_097___2017_DIGITAL_MARKETING_JOB_INTERVIEW_TIPS_FROM_JD.mp3




For Immediate Release Interview: Jacob Morgan on Creating the Employee Experience

Tue, 18 Apr 2017 18:57:23 +0000

In this FIR Interview, host Shel Holtz spent 30 minutes talking with "The Employee Experience Advantage" author Jacob Morgan about what it takes to deliver a great work experience to employees, some of the misconceptions about the idea, and the connection between experience and engagement, among other topics.
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The post FIR Interview: Jacob Morgan on Creating the Employee Experience appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/fir-morgan.mp3