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Last Build Date: Mon, 16 Jan 2017 12:05:31 +0000

 



Inside PR 462: Books for the communicator

Mon, 16 Jan 2017 12:05:31 +0000

Books that we'd recommend to anyone building a communications business.
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The post Inside PR 462: Books for the communicator appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/prworks/IPR462.mp3




YouTube’s Automatic Caption Service Has A Potty Mouth

Mon, 16 Jan 2017 02:34:37 +0000

If you are uploading videos to YouTube make sure you or your staff is checking any automatic transcriptions that are being generated. They may not be spelling things the way you want, and they might include a few words that you wouldn't expect.
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The post YouTube’s Automatic Caption Service Has A Potty Mouth appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/-a8-au.mp3




Inside PR 461: We need to keep talking about fake news

Sun, 15 Jan 2017 13:52:38 +0000

And algorithms can help to stop the spread of fake news. But that won't happen if we don't keep the pressure on social networks to optimize for things other than revenue.
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The post Inside PR 461: We need to keep talking about fake news appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/prworks/IPR461.mp3




Inside PR: The day after the election

Sat, 14 Jan 2017 14:27:17 +0000

Facebook, fake news, the news media and us.
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The post Inside PR: The day after the election appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/prworks/IPR460.mp3







Digital India #084 : Digital Marketing Strategy for Focused Execution & Optimal Results

Tue, 10 Jan 2017 10:04:33 +0000

According to the 2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and
MarketingProfs, 53% of the most effective marketers have a documented content marketing strategy.
A Digital marketing strategy defines WHY you take these actions? What do you expect to achieve from these actions?  Who are you trying to influence with these actions? And how do you know whether you are successful at what you are hoping to achieve.
The 84th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post Digital India #084 : Digital Marketing Strategy for Focused Execution & Optimal Results appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/DIGITAL_INDIA_084___DIGITAL_MARKETING_STRATEGY_FOR_FOCUSED_EXECUTION__OPTIMAL_RESULTS.mp3




Inside P2: A new podcast for public participation practitioners

Mon, 09 Jan 2017 17:24:26 +0000

Welcome to the first episode of Inside P2, the podcast for public participation practitioners hosted by Joseph Thornley.
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The post Inside P2 001: A new podcast for public participation practitioners appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/insidep2/IP2-001.mp3




For Immediate Release #69: Shut Up Already, Mariah Carey

Mon, 09 Jan 2017 15:24:38 +0000

Three IABC Fellows -- Priya Bates, John Deveney, and Mark Schumann -- joined Shel Holtz for this week's FIR to talk about the need for businesses to prepare for the prospect of a tweeted attack by the President of the United States, Muslim inclusion as an element of TV advertising, the increasingly common requirement that employees host Facebook Live broadcasts, Mariah Carey's New Year's Eve lip synch fail (and the even worse blame game that followed), why the layoffs of white-collar employees whose jobs were replaced by IBM's Watson should be on every communicator's radar, and conversation as they new platform based on the number of AI-conversation-fueled products introduced last week at the Consumer Electronics Show. Dan York reports on databases being held for ransom and Russia's demand that Google and Apple remove the LinkedIn app from their app stores.
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The post FIR #69: Shut Up Already, Mariah Carey appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-69.mp3




Daily Content – Growing Up YouTube Ep 12

Sun, 08 Jan 2017 22:20:48 +0000

Daily content can be an amazing way to reach an audience; The Last Harpy releases daily content related to George RR Martin's A Game Of Thrones and Vehicle Virgins releases daily content about cars, car ownership and car culture.
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The post Daily Content – Growing Up YouTube Ep 12 appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/Growing_up_YouTube-au.mp3




FIR B2B #63: Product and Corporate Marketing: What’s the Diff? With Dena Bauckman

Thu, 05 Jan 2017 20:06:53 +0000

Dena Bauckman has an unusual background for product marketer. She holds a Certified Information Systems Security Professional accreditation, which means she can go deep into the features and technology behind her company’s products. Her perspective on the interplay between product marketers, corporate marketers and product managers stresses the need for understanding, accommodation and priority setting. After listening, you just may want to go back to school yourself.
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The post FIR B2B #63: Product and Corporate Marketing: What’s the Diff? With Dena Bauckman appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/Fir-B2B_63.mp3