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Last Build Date: Wed, 07 Dec 2016 09:40:54 +0000

 



#128: Bill Lee, John Dunlap & Marty Desrochers on How to Exceed Guests' Expectations and Make More Money

Wed, 07 Dec 2016 01:32:44 +0000

In this episode, Mitchell Levy, The AHA Guy at AHAthat: http://AHAthat.com/, together with his co-hosts, John Dunlap, CEO of Iconic Attractions Group (http://iconicattractions.com), and Marty Desrochers, President of Operation: Pineapple (http://operationpineapple.com), hold a thought-provoking interview with Bill Lee, General Manager of Benchmark Hotels and Resorts (http://benchmarkresortsandhotels.com). Bill, who has over 20 years of hospitality leadership... Continue Reading →

The post #128: Bill Lee, John Dunlap & Marty Desrochers on How to Exceed Guests’ Expectations and Make More Money appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-128.mp3




DIGITAL INDIA #079 : India Fights Corruption. Will Rural India Go Digital?

Tue, 06 Dec 2016 18:49:23 +0000

In this weeks show we discuss all about #demonisation how India Fights Corruption
We discussed about how demonisation is taking over social media. According to ET "Between November 8th to 24th, demonisation was 6/10 trending topic. In Twitter & Instagram, 19% of trending topics are the hashtag #Iamwithmodi #modi 500000 (5 Lakh) conversation happened.

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The post DIGITAL INDIA #079 : India Fights Corruption. Will Rural India Go Digital? appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/_DIGITAL_INDIA_079___INDIA_FIGHTS_CORRUPTION._WILL_RURAL_INDIA_GO_DIGITAL__.mp3




For Immeediate Release #64: That's Not Our Shark!

Mon, 05 Dec 2016 23:56:16 +0000

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News' call for a boycott of Kellogg's after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR's ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.
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The post FIR #64: That’s not our shark! appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-64.mp3




FIR B2B #61: The Care and Feeding of Fake News

Mon, 05 Dec 2016 20:54:18 +0000

We look at the world of fake news and how to stop it, or at least how to understand the ecosystem. Censorship isn't the answer, but readers need simpler and faster tools to mark stuff they think is bogus.
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The post FIR B2B #61: The Care and Feeding of Fake News appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/Fir-B2B_61.mp3




The Crisis Show #120: Ohio State University Attack

Fri, 02 Dec 2016 03:02:15 +0000

Rich Klein was joined by Felix Nater  (Nater & Associates) and Timmian Massie (Health Quest) to analyze  the communication and security/law enforcement protocols in the aftermath of a terrorist-inspired incident on the campus of Ohio State University in Columbus on November 28, 2016. The show discussed “run, hide, fight” as well as workplace violence prevention and crisis... Continue Reading →

The post The Crisis Show #120: Ohio State University Attack appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/The_Crisis_Show__Attack_on_Ohio_State_Campus.mp3




FIR Interview: Incoming PRSA Chair Jane Dvorak on PRSA's 3-Year Strategic Plan

Thu, 01 Dec 2016 19:36:44 +0000

In mid-November, PRSA unveiled its 2017-2019 Strategic Plan, "Framework for the Future." A team of Society leaders reviewed a substantial body of research before laying out the plan with a focus on membership, professional growth, and thought leadership. In this FIR Interview, host Shel Holtz discussed the plan with 2017 PRSA Chair Jane Dvorak. Among the topics addressed in the interview were the impact the research review had on the plan, how PRSA's plans accommodate the diversity of members (including those who aren't geographically situated to attend chapter meetings), and how the organization can remain relevant when so much networking and professional development is available online for free.
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The post FIR Interview: Incoming PRSA Chair Jane Dvorak on PRSA’s 3-Year Strategic Plan appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/fir-dvorak.mp3




#127: James Ford, John Dunlap & Marty Desrochers on Category Management vs. Revenue Management

Thu, 01 Dec 2016 07:47:45 +0000

In this episode, Mitchell Levy, The AHA Guy at AHAthat: http://AHAthat.com/, together with his co-hosts, John Dunlap, CEO of Iconic Attractions Group (http://iconicattractions.com), and Marty Desrochers, President of Operation: Pineapple (http://operationpineapple.com), hold an inspiring interview with James Ford, Category and Revenue Growth Management for consumer packaged goods, with experience in companies like Red Bull and... Continue Reading →

The post #127: James Ford, John Dunlap & Marty Desrochers on Category Management vs. Revenue Management appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-127.mp3




AMP Up #59: Michelle LeBlanc on Employee Social Media Engagement

Wed, 30 Nov 2016 21:39:16 +0000

Michelle LeBlanc is a social media strategist focusing primarily on employee engagement for B2B within the transportation and logistics industry. She began her professional journey into social media marketing amid her day to day duties in a traditional marketing position. Ultimately, the use of social media strategies stems from connecting the stories of employees with the overarching company narrative – all with the aim of achieving brand success through increased positive engagement. Michelle recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can employ social media strategies more effectively as they strive to achieve their goals.
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The post AMP Up #59: Michelle LeBlanc on Employee Social Media Engagement appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/fir-ampup-59.mp3




DIGITAL INDIA #078: DIGITAL INDIA 2.0 – OPPORTUNITIES AND CHALLENGES

Tue, 29 Nov 2016 11:39:15 +0000

Digital India 2.0 is the Central Government’s second phase of e-governance. It is centered around seeking greater participation from the private sector apart from also expanding into areas that lack digital penetration. The goal is to tap into India’s immense knowledge capital when it comes to technology. The government is opening itself to ideas and suggestions from the technocrats of the country – individuals and organizations alike.

The 78th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
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The post DIGITAL INDIA #078: DIGITAL INDIA 2.0 – OPPORTUNITIES AND CHALLENGES appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/DIGITAL_INDIA_078_DIGITAL_INDIA_2.0__OPPORTUNITIES_AND_CHALLENGES.mp3




For Immediate Release #63: A Discounted Christmas Lobster

Mon, 28 Nov 2016 22:40:35 +0000

Jim Hawker, co-founder and owner of Threepipe, a London-based PR and digital marketing agency, and experience architect Andrea Vascellari weighed in on the value of the reputations of the S&P 500, pegged at nearly 44 trillion of shareholder value, more than $1 out of every $5; Sony's patent application for a process to assess the reputation of journalists and their articles; the buzz generated by British grocery upstart Lidl's "Social Price Drop" campaign; Brian Solis' post urging companies to go mobile-first; and much more.

  • How should communicators react to the disruption social platforms are causing established media?

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The post FIR #63: A Discounted Christmas Lobster appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/forimmed-63.mp3