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Last Build Date: Mon, 26 Jun 2017 04:18:48 +0000

 



passport#002 - Hotel PR Today

Mon, 26 Jun 2017 02:04:56 +0000

This episode of the Passport Travel Marketing & PR podcast features an interview with Allison Sitch from Marriott about hotel PR: what it is like today and how it has changed.
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The post Passport Travel Marketing & PR #002: Hotel PR Today appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/fir-passport-002.mp3




FIR B2B #75: Beth Winkowski does B2B PR very well

Thu, 22 Jun 2017 17:07:49 +0000

This week we speak with someone who does B2B public relations very well. Beth Winkowski has had her own PR firm for more than a decade after working for years with leading-edge tech companies. Both Paul and David have always admired her judgment, sensitivity and attention to detail. Many PR people will tell you their job is to make journalists’ work easier. Beth delivers on that claim.
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The post FIR B2B #75: Beth Winkowski does B2B PR very well appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/Fir-B2B_75.mp3




DIGITAL INDIA #106 : SCOPE OF DIGITAL MARKETING CAREER IN 2017

Tue, 20 Jun 2017 14:08:45 +0000

 

With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzz word, so is the competition in this job market. 
The 106th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post DIGITAL INDIA #106 : SCOPE OF DIGITAL MARKETING CAREER IN 2017 appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/106_DIGITAL_INDIA_106___SCOPE_OF_DIGITAL_MARKETING_CAREER_IN_2017.mp3




For Immediate Release #92: Marketing Failures of the UK's Conservative Party

Mon, 19 Jun 2017 19:47:55 +0000

The Hobson & Holtz Report returns as Neville Hobson joins Shel Holtz (and will continue to do so on a monthly basis). The stories we covered a new audio-centric social network, marketing failures in the UK general election, the imminent absorption of public relations into marketing, Apple's plan to make listener analytics available to podcasters, Delta Air Lines' use of experiences to attract young business travelers, and how AI will help PR practitioners do their jobs. Dan York reports on Google's efforts to combat terrorism online and a new report on the number of mobile phone connections worldwide.
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The post FIR #92: Marketing Failures of the UK’s Conservative Party appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-92.mp3




Passport Travel Marketing & PR #001: Social Media Marketing

Sun, 18 Jun 2017 17:39:21 +0000

This first episode of the Passport Travel Marketing & PR podcast interviews Tim Anderson of Marginal Boundaries about social media marketing and creating a social media strategy in the travel space.
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The post Passport Travel Marketing & PR #001: Social Media Marketing appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/fir-passport-001.mp3




Circle of Fellows #22: Communicating Across Cultures

Thu, 15 Jun 2017 19:43:48 +0000

In this hourlong conversation, four IABC Fellows -- Amanda Hamilton-Attwell, Ned Lundquist, Brenda Siler, and Angela Sinickas -- explore the upfront research required to engage diverse audiences, what we can learn from the experiences of others, practical on-the-ground advice, and how to address a miscommunication that threatens the company's relationships with customers, suppliers, partners, and other stakeholders.
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The post Circle of Fellows #22: Communicating Across Cultures appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/fir-fellows-022.mp3




The Voice #109: From Communications Director to Executive Director – What It Takes

Wed, 14 Jun 2017 14:54:14 +0000

Jody Brian, a PR graduate from Mount Saint Vincent University, enjoyed an illustrious and varied communications career spanning 18+ years, during which time she worked in the private, non-profit and government sectors for organizations including Nortel and Canadian Centre on Substance Abuse, and departments such as International Trade and Correctional Service of Canada within the... Continue Reading →

The post The Voice #109: From Communications Director to Executive Director – What It Takes appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/thevoice/The_Voice_Episode_109_final.mp3




DIGITAL INDIA #105 : LOCAL SEO Guide, NAP & GOOGLE MY BUSINESS

Tue, 13 Jun 2017 15:42:28 +0000

 

Today we discuss the Importance of Local SEO for Small & Local Business.
When we search for any local business. The first thing we come across is the business listings on the map or on the right-hand side. So how does a Business get into that listings?
The 105th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post DIGITAL INDIA #105 : LOCAL SEO Guide, NAP & GOOGLE MY BUSINESS appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/105_DIGITAL_INDIA_105___LOCAL_SEO_Guide_NAP__GOOGLE_MY_BUSINESS.mp3




FIR #91: Revisiting The Power of Podcasting

Mon, 12 Jun 2017 20:23:20 +0000

Terry Fallis and Donna Papacosta joined guest host Dan York for a lively discussion about podcasting - where it has been, where it is today and where it is going. Along the way they discussed Mary Meeker's Internet Trends report, NPR's new ad platform for podcasts, how and why to podcast out a novel - and thoughts about creating podcasts for clients.
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The post FIR #91: Revisiting The Power of Podcasting appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/forimmed-91.mp3




FIR B2B #74: In the ‘Circular Economy,’ Sustainability is Good Business

Thu, 08 Jun 2017 17:34:07 +0000

The Conference Board recently published a report that defines the circular economy and offers examples of how it’s changing the way some businesses work. Thomas Singer,  who authored the report, joins us to summarize its findings and discuss the long-term impact on businesses and marketers.
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The post FIR B2B #74: In the ‘Circular Economy,’ Sustainability is Good Business appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/Fir-B2B_74.mp3