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Last Build Date: Mon, 11 Dec 2017 20:04:44 +0000

 



That may not be remarkable, but that doesn’t mean it’s not important.

Mon, 11 Dec 2017 20:04:10 +0000

Gini Dietrich, Joseph Thornley and Martin Waxman talk about the dominance of Facebook and Google, their centrality as media platforms and the importance of maintaining the threat of legislative and regulatory action to ensure that they operate in the interest of the public as well as their shareholders.
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The post That may not be remarkable, but that doesn’t mean it’s not important. appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/prworks/IPR489.mp3




For Immediate Release #117: A Dilly Dilly Episode

Mon, 11 Dec 2017 11:30:45 +0000

Doug Haslam and Ike Pigott joined host Shel Holtz for this week's FIR podcast to talk about a study that finds most employees don't think their real-world job experience matches their employers' brands; a small craft brewer called a new beer Dilly Dilly and got a special cease-and-desist from Bud Light; LinkedIn is letting Slideshare fall into obscurity, YouTube's algorithm for finding objectionable content is sweeping up innocent creators; and brands are secretly buying their way into posts on sites that use contributor networks. Dan York reports on a Mars Edit update, a keyboard data breach, Apple's latest acquisition, and a blockchain-based encyclopedia.
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The post FIR #117: A Dilly Dilly Episode appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-117.mp3




DON’T BE THAT DIGITAL MARKETER !

Wed, 06 Dec 2017 04:45:10 +0000

You will not be the digital marketer in 2018, if you still follow the same old methodology, Digital Marketing, social media is changing so fast its almost 2018 in the past 2 to 3 years, Google, Facebook, Amazon are already using AI, Machine learning in their day to day operations and activities.

The 130th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post DON’T BE THAT DIGITAL MARKETER ! appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/130_Dont_be_that_Digital_Marketer.mp3




FIR B2B #85: How Digital Channels Are Transforming B2B Sales

Mon, 04 Dec 2017 15:56:55 +0000

Ray Grady, President of CloudCraze, discusses findings from his company's recent survey that found that B2B organizations are significantly growing their e-commerce presences and expect online sales to be the principal driver of future growth. 
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The post FIR B2B #85: How Digital Channels Are Transforming B2B Sales appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/Fir-B2B_85.mp3




For Immediate Release #116: Is More Annoying Content the Future of Media?

Mon, 04 Dec 2017 11:00:41 +0000

David Spark and Ryan Williams joined host Shel Holtz for this week's FIR podcast to talk about a few of Henry Blodget's 14 predictions about the future of media; a few of David Spark's list of 10 ways companies annoy us that they don't know about (or do they?); whether internal communicators still need to keep proving their value; how one media company managed its digital transformation by recognizing that being digital means giving people a voice; and what Salesforce is up to bringing high-profile speakers to Dreamforce who have nothing to say about CRM. In his Tech Report, Dan York reports on Snapchat's new design, Twitter's introduction of Twitter Lite, and Mozilla's annual report (and its focus on its work for an open Internet).
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The post FIR #116: Is More Annoying Content the Future of Media? appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-116.mp3




#136: Robert Clancy & Mitchell Levy on Being Seen, Heard and Felt

Sun, 03 Dec 2017 15:35:11 +0000

In this episode, Mitchell Levy (@HappyAbout), the AHA Guy at AHAthat, exchanges insights with #ThoughtLeader Robert Clancy (@GuideToSoul), the co-founder and managing partner of Spiral Design (https://www.spiraldesign.com/) and bestselling author of “Soul Cyphers.” This TLL episode focuses on being seen, heard, and felt in the community and sharing love and positivity to people we encounter... Continue Reading →

The post #136: Robert Clancy & Mitchell Levy on Being Seen, Heard and Felt appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-136.mp3




The Voice Episode 113 How Canada’s business development bank’s rebrand changed its culture

Fri, 01 Dec 2017 19:23:54 +0000

Sherrilynne Starkie, host of The Voice, chats with Annie Marsolais, BDC’s marcoms vice president following her recent presentation to IABC Ottawa.  In this episode, we learn how BDC – Canada’s only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand.
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The post The Voice Episode 113 : How Canada’s business development bank’s rebrand changed its culture appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/thevoice/Episode_113_Final.mp3




HOW WE COME UP WITH CONTENT ?

Wed, 29 Nov 2017 05:40:32 +0000

In today's podcast we tell you how we come up with content here for WMA. We discuss our failures, we discuss what worked and didn't work for us; why we choose not to have ppts for our classes or have an online course and also why we don't do webinars.
The 129th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post HOW WE COME UP WITH CONTENT ? appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/129_HOW_WMA_COMESUP_WITH_CONTENT_FOR_WMA_.mp3




For Immediate Release #115: Digital Coloring Book Ads Are Here (And They Work)

Mon, 27 Nov 2017 12:00:31 +0000

Jennifer Zingsheim Phillips and Lynette Young joined host Shel Holtz for this week's FIR podcast to talk about when to send your Black Friday and Cyber Monday promotional emails if you want customers to actually open them; whether Google and Twitter (or media outlets) could introduce provenance to facts in order to help readers know when what they are reading is true; the growing importance of "brand safety" to chief marketing officers; how Honda is using Facebook ad targeting for something other than selling cars; and the success of some new digital ad formats -- including VR, AR, 360-degree video, and interactive content. Dan York's tech report covers new data breaches, the latest update to the Gutenberg editor (which will be part of Wordpress 5.0), another Facebook appropriation of a SnapChat feature (this time it's streaks), and the FCC's plan to repeal Obama-era net neutrality rules.
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The post FIR #115: Digital Coloring Book Ads Are Here (And They Work) appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-115.mp3




Passport Travel Marketing & PR #014: Pure Michigan

Mon, 27 Nov 2017 01:30:01 +0000

Interview with Nick Nerbonne from the award winning Michigan Economic Development Corporation about why they have been punching above their weight class in social media.
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The post Passport Travel Marketing & PR #014: Pure Michigan appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/014Passport_-_PureMichigan.mp3