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Last Build Date: Fri, 23 Sep 2016 21:40:03 +0000

 



Circle of Fellows #13: Content Marketing

Fri, 23 Sep 2016 21:40:03 +0000

Three IABC Fellows are joined by FIR host Shel Holtz (also a Fellow) for a conversation about content marketing.
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The post Circle of Fellows #13: Content Marketing appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/fir-fellows-013.mp3




For Immediate Release Interview: Ike Pigott on Alabama News Center

Tue, 20 Sep 2016 20:26:24 +0000

Alabama News Center looks like a well-executed news site. It should; the staff at Alabama Power works hard to make sure the site delivers "the news and information that matter most to Alabama power customers," according to the site, which "also tells the stories of the people and businesses powering our state, striving to make Alabama a wonderful place to live and work."  In this FIR Interview, Alabama Power Communications Strategist Ike Pigott explains the goals for the site, how it evolved, what it takes to maintain it, and the success it has achieved (which includes other organizations emulating it).
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The post FIR Interview: Ike Pigott on Alabama News Center appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/fir-pigott-anc.mp3




Digital India #068 : India Stack – The Foundation of Digital India. What, How, Why?

Tue, 20 Sep 2016 14:29:57 +0000

India Stack – The Foundation of Digital India. What, How, Why?

Find out how India Stack plays into Digital India, why it’s ­­­important to understand and what opportunities it creates for technology startups and developers. Know where you need to go for more information and what you can do to contribute to Digital India success.

The 68th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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The post Digital India #068 : India Stack – The Foundation of Digital India. What, How, Why? appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/_Digital_India_068___India_Stack__The_Foundation_of_Digital_India._What_How_Why_.mp3




FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium

Mon, 19 Sep 2016 20:15:51 +0000

Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to episode 62 of FIR on Higher Education. My guests are two marketing / communications professionals from Gettysburg College: Carina Sitkus and Paul Redfern. Gettysburg College has been quite successful using Medium, and Paul and Carina share the tactics and strategies that have helped fuel such success.
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The post FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/fir-highered62.mp3




FIR #53: PewDiePie is not happy

Mon, 19 Sep 2016 19:40:27 +0000

Today's panel features Owner Media Group CEO Chris Brogan, MarketingProfs Chief Content Officer Ann Handley, and Scott Monty  of Scott Monty Strategies. Our topics included a number of breaking Twitter stories, the shift from big-name celebrity influencers to niche influencers (and whether the practice should even be called "influencer marketing"), a kerfuffle and a new social tool at YouTube, the kinds of email subject lines that appeal to journalists, brands' continued use of organic posts on Facebook, comment filtering on Instagram, and much more.
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The post FIR #53: PewDiePie is not happy appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-53.mp3




#119: Jeff Shavitz & Mitchell Levy on How to Create and Optimize AHAbooks

Thu, 15 Sep 2016 10:14:48 +0000

In this episode, Mitchell Levy, Chief Instigator of AHAs at AHAthat: http://www.ahathat.com/, and Jeff Shavitz, CEO of TrafficJamming, discuss the rudiments of writing an AHAbook. Jeff highlights the simplicity of the AHAthat system and encourages those wanting to write a book to just do it. They also touch on the merits of an AHAbook over a traditional book. Mitchell points out that having an AHAbook has hidden implications, the most important of which is that it establishes one’s credibility, thereby creating incredible opportunities for the individual.
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The post #119: Jeff Shavitz & Mitchell Levy on How to Create and Optimize AHAbooks appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-119.mp3




DIGITAL INDIA #067 : India’s Digital Economy, Will Jio help Digitize Rural India ?

Tue, 13 Sep 2016 15:00:36 +0000

How India’s digital economy can rediscover its mojo ?

The 67th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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The post DIGITAL INDIA #067 : India’s Digital Economy, Will Jio help Digitize Rural India ? appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/_Digital_India_067___Indias_Digital_Economy_Will_JIO_help_Digitize_Rural_India_.mp3




For Immediate Release #52: All About Influence

Mon, 12 Sep 2016 21:01:56 +0000

Today's panel features social media and communications consultant Richard Binhammer, Zoetica Media CEO Kami Huyse, and Little Bird co-founder and board chairman Marshall Kirkpatrick. Our topics included the "Social Contract with Patients" published by Allergan's CEO that outlined the company's commitment to restrict price increases for its drugs (the post also referred to those who boost their drug prices "outliers" who threaten the ecosystem); eMarketer's projection that Snapchat will earn almost $1 billion in ad revenue next year and how communicators should start taking advantage of the service; Ford Motor Company's move into businesses other than making cars for individuals to buy (because they've seen the writing on the wall for individual car ownership) and what it means for communicators when the vehicles people ride in become moving entertainment systems; the state of influencer marketing; and much more.
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The post FIR #52: All About Influence appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-52.mp3




For Immediate Release Interview: Threepipe's Jim Hawker on PR and SEO

Wed, 07 Sep 2016 16:19:26 +0000

As search has evolved, practitioners of public relations and search-engine optimization (SEO) technicians have frequently founds themselves at odds with one another. Both are tasked with ensuring an organization's content can be found. Each takes a different approach to achieving that goal. As Google has shifted its priorities (and algorithms) to reward quality content over keywords, and works to punish black-hat SEO efforts, more and more PR agencies are ensuring they have SEO capabilities in-house. Threepipe, a UK PR agency, recently acquired an SEO shop, possibly the first UK-based agency to take a step that has been more common in the US. In this interview, FIR host Shel Holtz talks with Jim Hawker, Threepipe's co-founder and business development director, about why the company made the acquisition and how SEO fits into PR activities.
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The post FIR Interview: Threepipe’s Jim Hawker on PR and SEO appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/fir-hawker.mp3




Episode #10: The yin and yang of employee town halls

Wed, 07 Sep 2016 15:02:19 +0000

Whether you love them or hate them, for most internal communicators employee town halls are an expected part of the job. In this month's podcast, we share our town hall war stories (the good and th(image) e bad) and what energizes us most as we prepare for these leader-employee dialogues. We suggest practical tips that will assist in preparing and planning for your town hall, executing day of, and following up to ensure lessons are learned.
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The post Episode #10: The yin and yang of employee town halls appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/EE_Voice_episode_10.mp3