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Last Build Date: Tue, 25 Jul 2017 18:24:42 +0000

 



DIGITAL INDIA #111 : WILL JIO PHONE PRICE ZERO CHANGE THE DIGITAL MARKETING

Tue, 25 Jul 2017 18:24:42 +0000

This week’s Digital India Podcast we discussed Recently launched "Reliance JioPhone" and here we discussed it features and how this is going to impact Digital Marketing in India.

Reliance Jio announced its feature phone called "India ka Smartphone" on Friday 21st July 2017. The Jio Phone’s effective price is Rs 0, that means to buy this phone you have to pay Rs. 1,500 which is fully refundable after 3 years. Plans start at Rs.153 with unlimited data, voice, and SMS per month. However, the voice will be always free.

The 111th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post DIGITAL INDIA #111 : WILL JIO PHONE PRICE ZERO CHANGE THE DIGITAL MARKETING appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/111_DIGITAL_INDIA_111___Will_Jio_Phone_Price_0_change_the_Digital_Marketing.mp3




Inside PR 482: Political communications in the era of Donald Trump

Tue, 25 Jul 2017 14:19:05 +0000

Tyler Brown, long-time communications exec at the Republican National Committee, shares his experiences and insights with Gini Dietrich, Martin Waxman and Joseph Thornley
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The post Inside PR 482: Political communications in the era of Donald Trump appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/prworks/IPR482.mp3




For Immediate Release #97: Welcome to Manhood, Ma'am

Mon, 24 Jul 2017 19:05:15 +0000

Shonali Burke and Olivier Blanchard joined host Shel Holtz for conversations about Gillette's inadvertent mailing of razors to women and older meant when they're meant for young men reaching their 18th birthday; the rise of chatbots as a marketing tool; unconscious bias in the workplace and its consequences and cures; oil companies looking to hire Millennials who have made the environment their top issue; and Delta's response to an attack from political commentator Ann Coulter.
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The post FIR #97: Welcome to Manhood, Ma’am appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-97.mp3




PASSPORT TRAVEL MARKETING & PR #006: PR AGENCY LIFE

Mon, 24 Jul 2017 01:31:44 +0000

Interview of Angela Berardino from Turner PR about PR agency life in the travel space: retention and training, crisis management, client management and creativity. Angela Berardino is a Chief Strategy and Integration Officer at Turner PR, where she oversees strategic public relations, brand collaboration and digital integration oversight for domestic and international tourism offices, hotel... Continue Reading →

The post PASSPORT TRAVEL MARKETING & PR #006: PR AGENCY LIFE appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/006Passport_-_Angela_Beradino.mp3




Circle of Fellows #23: Becoming a Strategic Adviser

Sat, 22 Jul 2017 19:13:08 +0000

One of the most comment ambitions expressed by communicators is to get that coveted "seat at the table." The fact is, you don't need a seat at any table (wherever the table may be) to become a trusted strategic adviser to company leader. In this month's Circle of Fellows podcast, four IABC Fellows discuss what it means to be an adviser and what it takes to earn the level of trust that has leaders calling you before they make a decision or problems arise, quoting you when you're not in the room, and counting on you to help them achieve results and solutions that matter to them.
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The post Circle of Fellows #23: Becoming a Strategic Adviser appeared first on FIR Podcast Network.


Media Files:
https://media.libsyn.com/fir/fir-fellows-023.mp3




FIR Interviews: David Meerman Scott on Sonic Branding

Wed, 19 Jul 2017 15:27:48 +0000

What can be better than combining two of your passions to launch a new business? That's exactly what David Meerman Scott did when he opened the doors of Signature Tones, which he describes as a "sonic branding studio" that he started with his partner, musician Juanito Pascual. The agency, which lets Scott apply his marketing skills to his love of music, creates sonic logos and original music designed to become as recognizable when heard as logos and trademarks are when seen. In this FIR Interview, host Shel Holtz talks with Scott about his inspiration for the company, the process he and Pascual use, a case study from one of their early clients, and some of the uses for sonic branding that probably haven't occurred to you yet.
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The post FIR Interviews: David Meerman Scott on Sonic Branding appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/fir-dmscott-signaturetones.mp3




Episode 20: Taking the Mystery Out of Digital Measurement

Tue, 18 Jul 2017 20:48:48 +0000

Hard to believe, but we made it to podcast #20! (Sharon and I want to thank all of our listeners for sticking with us this far.) In this episode, (image) we talk to David Cronin, chief technology officer of DevFacto, about how we can better measure our digital communications.
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The post Episode 20: Taking the Mystery Out of Digital Measurement appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/EE_Voice_episode_20.mp3




DIGITAL INDIA #110 : 106 YEAR OLD SOUTH INDIAN YOUTUBER WITH 500,000 SUBSCRIBERS

Tue, 18 Jul 2017 13:10:01 +0000

 This week's Digital India Podcast we discussed how a 106-year-old Grandma from South India is a YouTube star. For those who dont know Mastanamma from Andhra Pradesh is a traditional South Indian Cook, who used to cook yummy food for their family, his grandson and his friend decided to quit their job and create a YouTube channels focusing on Cooking, that's when his Mom told them to try grandma;s cooking, they tried and as told it was delicious, so they decided to start a channel.
The 110th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post DIGITAL INDIA #110 : 106 YEAR OLD SOUTH INDIAN YOUTUBER WITH 500,000 SUBSCRIBERS appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/110_Digital_India_110___106_Year_Old_South_Indian_You_Tuber_with_500000_subscribers.mp3




For Immediate Release #96: The Crisis That Keeps On Giving

Mon, 17 Jul 2017 19:41:56 +0000

In the July installment of The Hobson & Holtz Report, Neville and Shel talked about a 15-year-old participating in a Work Experience program who took over the Twitter account of the beleaguered Southern Rail in the U.K; an experiment by the online publication Quartz to add display-type ads in the text of stories that let users ask an Artificial Intelligence-based chatbot named Hugo for more information about just the stuff they're interested in; whether Artificial Intelligence eventually take over the creative side of content marketing; Takata's air bag crisis, which is now in its second decade; workarounds and system-gaming by brands and publishers frustrated that they can't get the results they want on the social media channels they're using, and the true cost of cybercrime to afflicted companies (there's a communication angle.) Dan York's Tech Report looks at Microsoft's new LinkedIn app for Windows 10, issues with the Skype app rollouts for iOS and Android and the changes those issues prompted, and why some publishers are abandoning Snapchat for Instagram.
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The post FIR #96: The Crisis That Keeps On Giving appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-96.mp3




IPR 481: Tales of misdirected attention

Mon, 17 Jul 2017 12:09:18 +0000

Really, we’re not making this stuff up.
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The post IPR 481: Tales of misdirected attention appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/prworks/ipr481.mp3