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Last Build Date: Mon, 16 Oct 2017 14:58:15 +0000

 



Inside PR 486: Terry Fallis on storytelling and narrative

Mon, 16 Oct 2017 14:58:15 +0000

Terry Fallis talks with Joseph Thornley about the importance of storytelling and narrative.
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The post Inside PR 486: Terry Fallis on storytelling and narrative appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/prworks/IPR486.mp3




FIR B2B #82: Doing data-driven marketing right

Mon, 16 Oct 2017 14:47:26 +0000

Doing data-driven marketing correctly means understanding your data sources and working collaboratively with marketing and creative types to benefit from this knowledge. We talk about ways to improve your campaigns and keeping them fresh and interesting, and what Amazon is doing to spur competition for its new HQ2 site selection.
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The post FIR B2B #82: Doing data-driven marketing right appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/Fir-B2B_82.mp3




For Immediate Release #109: CEOs Torturing English

Mon, 16 Oct 2017 11:00:12 +0000

Neville Hobson joined Shel Holtz for the October edition of the monthly Hobson & Holtz Report. This month's topics covered a proposed Magna Carta for Artificial Intelligence, a connection between CEOs mangling English and falling share prices, what PR needs to do to look after its own reputation in the wake of the Bell Pottinger scandal, new studies add to the body of evidence supporting companies taking positions on social and political issues, an app in the UK is enabling activists to influence votes at party conferences, and a pair of crises (from Facebook and Unilever) were both completely avoidable. Dan York reports on a Twitter boycott that led some people to try out Mastodon and a podcast app that includes in-audio search.
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The post FIR #109: CEOs Torturing English appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-109.mp3




FIR Interview: Nicole Scheffler, Host of the Diva Tech Talk Podcast

Wed, 11 Oct 2017 00:52:40 +0000

According to its website, Diva Tech Talk "is a specialized communication channel highlighting women doing wonderful things in the technology arena by creating podcasts from interviews with successful female individuals in the field and covering various technology events.  It was created to inform and inspire women of all ages to succeed in professional and life missions that are technology-driven." The podcast has also won Clarion Awards from the Association for Women in Communications in 2017 and 2016. In this FIR Interview, Shel Holtz spoke with Diva Tech Talk co-founder and host Nicole Scheffler about the show's origins, its goals, and life as a female engineer in a male-dominated industry (and what communicators can do to help change that).
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The post FIR Interview: Nicole Scheffler, Host of the Diva Tech Talk Podcast appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/fir-scheffler.mp3




DIGITAL INDIA 122 : CONTENT FILTER – HOW TO CONSUME CONTENT THAT MATTERS

Tue, 10 Oct 2017 19:34:01 +0000

In today's Information overload, how do we know which content to consume, which content to ignore and where to find the right content. We have this FOMO: Fear of Missing Out, but with so much noise on the internet every produces content and want to share their content. How does one decide what type of content should we consume?

The 122nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
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The post DIGITAL INDIA 122 : CONTENT FILTER – HOW TO CONSUME CONTENT THAT MATTERS appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/122_DIGITAL_INDIA_122___Content_Filter_-_How_to_Consume_Content_That_Matters.mp3




For Immediate Release #108: Communicators' Steep Technology Adoption Curve

Mon, 09 Oct 2017 19:53:39 +0000

Kami Huyse and Lee Odden joined host Shel Holtz for conversations about the challenges of fake news and trolling during a crisis, the issues that arise when your public actions and your corporate behaviors don't align, cause marketing and the rise of the "belief-driven buyer," the slow adoption of technology by communicators, and the continuing benefits of business blogging. Dan York reports on another data breach (this time it's Disqus); Yahoo's data breach, which affects all 3 billion accounts; AOL's decision to shut down AIM; and Tim O'Reilly's new book, "WTF: What's the Future and Why It's Up to Us."
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The post FIR #108: Communicators’ Steep Technology Adoption Curve appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-108.mp3




Young PR Pros introduces episode 124: 5 Career Tips that are Actually False

Fri, 06 Oct 2017 13:00:07 +0000

There is a lot of advice out there, and although a lot of it comes from kindness and people just trying to help, this episode strives to debunk myths and tell the truth about some of the most common career tips given out these days.
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The post Episode 124: 5 Career Tips that are Actually False appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/YPP_124_FINAL.mp3




DIGITAL INDIA 121 : 10 Plus DIGITAL & SOCIAL MEDIA TOOLS/TIPS FOR SMALL BUSINESSES

Tue, 03 Oct 2017 12:23:54 +0000

In this weeks podcast, we discussed 10 Tools & Tips for Small Businesses for Digital and Social Media
The 121st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post DIGITAL INDIA 121 : 10 Plus DIGITAL & SOCIAL MEDIA TOOLS/TIPS FOR SMALL BUSINESSES appeared first on FIR Podcast Network.


Media Files:
http://traffic.libsyn.com/fir/121_DIGITAL_INDIA_121___10_Plus_DIGITAL__SOCIAL_MEDIA_TOOLS_TIPS_FOR_SMALL_BUSINESSES.mp3




AMPlify #10: Nine Ways to Get More from Events with Social Media

Tue, 03 Oct 2017 05:17:01 +0000

Events can be a big boost for brands.  There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee.  Daniella Peting, Social Media Manager at Motorola Solutions. covers nine ways to get more from events using social media and how employees can be a part of harnessing that power to gain more social influence for your brand.
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The post AMPlify #10: Nine Ways to Get More from Events with Social Media appeared first on FIR Podcast Network.


Media Files:
https://media.blubrry.com/amplifyemployees/b/content.blubrry.com/amplifyemployees/AMPlify_Episode9_v2.mp3




For Immediate Release #107: Words and Music

Mon, 02 Oct 2017 21:39:25 +0000

Deirdre Breakenridge and Elizabeth Sosnow joined host Shel Holtz to talk about Twitter doubling its character count, companies engaging in "AI-washing," whether words are on the wane as marketers rely more and more on music, the increasing number of communicators navigating the world of blockchain, and whether the pivot to video may have been a mistake. Dan York reports on developments in live video streaming.
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The post FIR #107: Words and Music appeared first on FIR Podcast Network.


Media Files:
https://traffic.libsyn.com/fir/forimmed-107.mp3