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Business Opportunities



The original blog about business opportunities and business ideas for small business entrepreneurs



Updated: 2017-01-22T00:37:45Z

 



5 Ways To Improve Employee’s Productivity

2017-01-21T00:43:13Z

As a business owner, there are certain things you can do to ensure that your employees are not just comfortable at work, but also productive. Here are some tips to improve your business space5 Ways to Improve Your Employee’s Productivity As soon as employees start their 8-hour day, it’s a given that many issues can arise. If you are running a business, and you want to ensure your employees are happy, comfortable and working for the best interest of your business, there are some things you can do to help. The following article lists a few. Experts at Race Furniture also have some great ideas and tips for you to create a more productive office space. 1. Office Temperature: Keep your employees comfortable. It sounds silly but it can really be a very big deal for your employees. If you own a business and you have many employees, you will find that everyone has a different comfort level. Some people will always be cold and others will be warm and that is just a fact of life. One thing you can do, when you are renting office space, talk to the landlord about the heating system. As you are doing your build out, that is the time when you want to discuss and perhaps improve the location and amount of temperature controls, the placement of vents, and the possibility of allowing several employees or just one office manager to be in charge of office temperature. For offices with sunny windows, you might need to provide shades, fans, etc.   2. Physical Comfort As your employees will spend a large proportion of their day sitting at their desks, make sure you create a comfortable environment for them. This will ensure they are healthy, happy, and productive. You don’t have to break the bank either, just make sure you take the time you research options that are designed for health and comfort. There are used office furniture stores everywhere so do a google search near you and see if you cant save some money on some good quality furniture. 3. Restore privacy Open work spaces became a hugely popular tactic in the ’90s to increase collaboration. However, some studies have shown that open workspaces can actually be counterproductive. Although we understand it’s not financially feasible to give your employees their own office, it’s important you have an office that allows employees some quiet, privacy and the ability to focus. Having a dedicated area specifically for focusing can deter the employees who insist on talking about last night’s football game. 4. Streamline your office As a business owner, especially when you are starting out, a small space might be all you can afford. Be sure you set things up in an efficient way and be creative and do things like Stacking Chairs when you are not using them and pull them all out when you have a meeting, visitors, etc. Can the conference room also be the lunch room with strict rules to keep it clean and a scheduler for meetings so it is kept open and available when needed for important client meetings. Can you rent a storage space to keep extra furniture and files if you are short on space? Most employees don’t feel productive in offices set up with little focus. Make sure the space you set up functions well for your employees and offers them a convenient and usable work space with printers, adequate office supplies and so on. It’s probably worthwhile to do some creative brainstorming to figure out the different ways you can streamline the office If you are a business owner you already know that a team of productive employees is essential to any business, especially when you are starting out. You must rely on the people you hire to work productively in order to grow your company and take it to the next level. While you might not start out thinking about the comfort level of your staff, it is a critical element to your success and worth planning for. Making sure you implement these strategies and more will help create a happier, more productive working environment.                           &[...]



Simple House Flip Ideas To Make You Money

2017-01-19T07:01:28Z

The real estate market seems to be humming again and many people are looking at home improvement and flipping houses as a way of generating some serious cash again. Read on for tips on how to flip houses to improve your cash flow AND your quality of life.The real estate market seems to be humming again and many people are looking at home improvement and flipping houses as a way of generating some serious cash again. Read on for tips on how to flip houses to improve your cash flow AND your quality of life.   Kitchen Improvement   The kitchen is the life center of the house so naturally it deserves some significant attention.   If you have bought an old home and you’ve decided to improve the kitchen, then the improvements should match the existing style. If the house is ranch style, you might think about a country kitchen instead of ultra modern which might look a bit off. Start off by checking out kitchen improvement magazines. Look for ways to do a remodel without spending too much cash if possible. Can you paint the cabinets instead of changing them out? Are new counter tops perhaps all you need to brighten up that kitchen? You would be surprised at just how much some updated lighting, new cabinet doors and hardware and a new floor can do to update a kitchen on a budget. Keep in mind that painting might be all you need to do. Most kitchen remodels can cost from $2,500 to $50,000, sometimes even more. However, you can change the style of your kitchen completely by changing the paint color. Choose a modern color and repaint the room before deciding whether you need to make any other changes.   Low-VOC paint is eco-friendly and it doesn’t contain any dangerous chemicals that other paints do.   Replace the old appliances with Energy Star-rated ones in order to save money and protect the environment.   2. Bathroom Improvement   Updating the bathrooms and even adding additional bathrooms (if you have the space and budget) can dramatically increase the value of a home. Again, new lighting, tile, cabinetry and flooring can do wonders on improving the value of a home and making someone really want to live there.   3. New Windows   New windows are not inexpensive but you can save approximately $500 a year in heating and cooling costs by replacing old windows with energy-efficient styles. Make sure you potential purchasers know the windows are new and energy efficient and will save them money year after year. Doing this will certainly add value to your property. And if you are going to be living in the house instead of selling it, know that you will eventually recoup up to 70% of your investment just by your energy savings over time.   4. Build a Deck   Did you know that one simple deck addition can increase the value of your home significantly? People love them and they make a house twice as attractive to buyers than houses that have no outdoor seating area. The cost can vary from anywhere between $1,200 and $10,000, but it all depends on how large the deck in and the type of material you use.   Regular Maintenance   Make sure that you maintain the house by keeping paint from peeling, cleaning out gutters, eliminating dirt and mold from unwanted areas and so on. You should also replace any rotten wood and clean the ventilation ducks regularly. Potential buyers will love a home that is well maintained and pay attention to the smallest details, so it’s important you present them with a clean and well maintained home.   So if you are thinking about creating equity in a house you own or one you plan to buy and flip, follow the steps above to prepare the home to sell. As you can see, you can easily and inexpensively remodel a home, while increasing its value at the same time. If you need advice or the services of seasoned home improvement experts, visit choosechi.com [...]



Looking For A Reliable Garage Door Service In San Diego

2017-01-19T07:03:00Z

While a great number of home owners are very comfortable with carrying out this inspection on their own, there are others who do not know much about it. Those who fall in the second category often look for the services of reliable and reputable garage door services in the area, hence making it one very promising business venture.

Garage doors are more prone to getting damaged than other doors in the home; the reason being that they are used more frequently and are in close proximity to automobiles all the time. It is important to thoroughly inspect these doors on a monthly basis to check for any unusual sounds and signs of damage. Noticing wear and tear promptly allows the door to be mended in a timely fashion. Timely inspections have been known to prevent malfunctions, major expenses, and accidents.

While a great number of home owners are very comfortable with carrying out this inspection on their own, there are others who do not know much about it. Those who fall in the second category often look for the services of reliable and reputable garage door services in the area, hence making it one very promising business venture.

A local garage door businesses such as RS Garage Door Services provides reliable service to its patrons. The team of professionals working at Rockstar Garage Door Services are trained and experienced to take on any job that has to do with installing, servicing, or repairing garage doors.

Take a lesson from RS Garage Door Services if you want to put up your own.

The technicians working at Rockstar have experience that spans more than a decade.  The company enjoys a leading position in the industry because of the superior quality of their services and excellent customer care. The company offers their services not only in San Diego, but across San Diego County. On top of having a vast knowledge and experience, Rockstar garage door technicians have all the necessary tools and equipment. They can tackle any kind of job related to garage doors without a delay. The company places great value on having an honest relationship with their customers. They are transparent when quoting estimates, in which they include only the services which are necessary.

The services available at Rockstar Garage Door Services come at very competitive rates. In fact, Rockstar will meet or beat the rates offered by competitors. The best thing about Rockstar Garage Doors Services is that we offer top-of-the-line workmanship at very reasonable rates, so that our offer fits the budget of all our customers. Rockstar technicians who perform inspections, servicing and installations also educate the customers through maintenance tips that will add years to the life of customers’ garage doors and their various parts. Rockstar Garage Door Services is an ideal choice for all those who are looking for a trusted local business to take care of their garage door.

Keep in mind that putting up this kind of business requires a lot of patience and quality customer service. Do your homework and research prior to anything else.




How to Recognize Fraudulent Behavior in Business

2017-01-19T07:11:21Z

Fraud against your business can occur no matter how big you are, and there are various strategies fraudsters use for doing this. When fraud happens against your company, your revenue, reputation, and the overall health of your business is often faced with serious danger - that is, unless you take immediate action.

How to Recognize Fraudulent Behavior in Business

 

Fraud against your business can occur no matter how big you are, and there are various strategies fraudsters use for doing this. When fraud happens against your company, your revenue, reputation, and the overall health of your business is often faced with serious danger – that is, unless you take immediate action.

Luckily, there are many ways to spot this activity, and the most important investment you can make in 2017 is taking the time to identify which parts of your business are susceptible to fraudulent behavior. With this in mind, Alexander and Co, experts in the forensic accounting field, have outlined a multitude of ways you can spot this fraudulent activity.

 

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How Smart Nora Raised $1 Million In Presales Using Kickstarter and Shopify

2017-01-19T07:17:02Z

That was the secret behind the success of Smart Nora, a cool new solution to one of life's most common nightly annoyances: Snoring. Read more.

Source: Shopify

Some of the most innovative products offer effective solutions to the oldest problems around. And the more consumers can relate to those problems, the “stickier” a product idea is.

That was the secret behind the success of Smart Nora, a cool new solution to one of life’s most common nightly annoyances: Snoring.

Hear how Behrouz Hariri took a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000, and just broke $1 million in total after preselling Smart Nora on their Shopify store.

 

Read more here.




3 Tips to Sell Your Home Fast for Business Cash

2017-01-19T07:18:01Z

In need of working capital for your business? Perhaps you need to let go of some properties. In this case, you're looking at selling your house. But how can you make your home more pleasing so you can sell it fast and get that cash for your business? Simple: fix up that kitchen.3 Tips to Sell Your Home Fast for Business Cash In need of working capital for your business? Perhaps you need to let go of some properties. In this case, you’re looking at selling your house. But how can you make your home more pleasing  so you can sell it fast and get that cash for your business? Simple: fix up that kitchen. Here’s how.. Begin your home beautification in the kitchen. Here are 3 design tips to help you get started: Today’s kitchen is more than a place where food is prepared. It is a place where the family’s share meals and go over their day’s happenings. Today the dining room in most houses has moved to the kitchen and great room areas so families can spent more time together eating, playing, talking and so on. If you are getting ready to sell and want to sell fast – perhaps to grab some cash to get your business started, you really need to take a look at your kitchen area. Is it open and family style? Can food be served immediately from the stove? Is it organized and modern? Chances are, if it is, your house will sell faster and for more money – and if you are looking to generate cash and have limited funds for fixing up, we highly recommend you work on the kitchen. Make your kitchen a fun place to be. It should be every bit as inviting as the rest of the house – if not more so. Do you have the budget for custom kitchen cabinets and other modern appliances? If not, both Home Depot and Lowe’s have very nice stock cabinets that can make any kitchen look great with some updated hinges and hardware for not a lot of money. Remember too, a great kitchen should not only be beautiful, it should also be well laid out, open and provide a triangle between the sink, stove and refrigerator for easy food preparation. For those of you who are interested in updating your kitchen either to sell your house or for your own personal use, find below some expert advice on how to go about it:   What style do you prefer? There are different kitchen styles that you can explore when planning to give your kitchen a facelift. You could decide to go for a contemporary, classic or even a modern look. Some people prefer their kitchen to be high tech. Whatever your preference; make sure your appliances fit the look of that kitchen style. Keep in mind, however, many people mix different looks together. One example might be to mix traditional and modern together for an eclectic look.   Think about layout Remember again your work triangle. The main aim of this design is to ease the cooks job in the kitchen. Some modern kitchen designs disregard this work triangle but we think this is a mistake. The design is still extremely functional and useful and most cooks really prefer to have it. When thinking of design, think about layout and how the appliances will be arranged. Try placing most appliances away from where people can sit and work.   Kitchen cabinets and counter tops Do you have the budget to replace your cabinets and counter tops? If not, a great paint job can do wonders for them. If you are replacing them, think about the style you are hoping to create and run with it. Kitchen design magazines are a great place to start to get some ideas for your dream kitchen. As for counter tops, the formica they make today can be beautiful if installed by a quality contractor. Other choices include granite, marble and even man made stones like Corian that are beautiful too and come in great colors and styles. Choosing counter tops will depend greatly upon your budget as they can get a bit expensive. Keep in mind there are many more things that you can do to improve your h[...]



How Important Is A Website & SEO To Your Business?

2017-01-19T07:20:14Z

Having a website can help to grow your business at a fast rate. It allows you to reach customers and target audiences locally and beyond. Get a website, and your business – no matter how small it is - will grow significantly.

How Important Is A Website & SEO to Your Business?

Having a website can help to grow your business at a fast rate. It allows you to reach customers and target audiences locally and beyond. A business that has a website should perform much better than one that only relies on customers who walk in and purchase. Using a website helps you to reach more customers, sell more goods and ultimately build your customers base that much faster.

Get a website, and your business – no matter how small it is – will grow significantly.

The secret behind many website clients

So what happens when you put up a great website and still only a few people visit or you only make a few sales? It is also possible for you to lose customers to the competition should your website be difficult to use or malfunction in one or more ways. So what can you do about it? This problem exists when you have a low Google ranking as there are no links directed to the website. These links can help make your website popular with Google by engineering the keywords. In other words, it makes it easy for your website to become visible to everyone. Sometimes website owners will turn to black-hat SEO, which we do not recommend you do. If you are unfamiliar, Black-hat SEO creates a lot of links that direct back to your site; this definitely improves the ranking of your website and gives you a lot of visitors for your site. However, this is only temporary because Google Penguin will soon discover the links and tag them as spam. This will lead to your site being penalized with lower rankings and you don’t want that.

Boston SEO agency is an example of a very good SEO agency. They generate very strong links that help improve the ranking of your website and that is what you need. Google is very aware of your links so Boston SEO Agency will create a personal broadcasting network for you. When your site produces exciting, new content, their SEO modifies the content to produce strong back-links and signals which rank your website much higher. The signals are safe and Google does not penalize you for using them.

Contact 

Boston SEO Agency is a friendly company who is ready to work with you to improve your rankings. They make it more than easy for anyone who wants to search any content that is related to your business and find it easily. You can call them directly or email them at any time. They offer a form on their website to make contact a breeze. To really grow your business, at an affordable rate, contact SEO Company Boston, one of the best SEO companies in the world.




6 Things to Consider Before Partnering Up

2017-01-19T07:20:56Z

These entrepreneurs—and members of The Oracles—share their hard-won wisdom about what to watch out for before joining forces with a business partner.

Source: Entrepreneur.com

6 Things to Consider Before Partnering Up

Great businesses are founded on great partnerships. But great businesses can also be destroyed by bad partnerships.

These entrepreneurs—and members of The Oracles—share their hard-won wisdom about what to watch out for before joining forces with a business partner.

Read more here.




7 Ways Find Your Dream Job or Business

2017-01-19T07:21:52Z

The world of work can be a confusing and complicated place. If you’re coming to the end of your formal education and are wondering what sort of career to pursue, or you’re stuck in a dead-end job and are desperate for a fresh start, you need to take action now.7 Ways to Find Your Dream Job or Business The world of work can be a confusing and complicated place. If you’re coming to the end of your formal education and are wondering what sort of career to pursue, or you’re stuck in a dead-end job and are desperate for a fresh start, you need to take action now. Committing to a long-term career path is a risky business when you don’t know what you’re letting yourself in for. How do you know whether you’ll actually like being a teacher, or lab technician, or policeman, or stockbroker, or social worker, or sales rep? Other than your educational qualifications and a vague notion of “what you want to be when you grow up” – probably influenced by parental or societal expectations – how can you get any useful information and experience to help you make up your mind? We’ve come up with 7 ways to help you get closer to finding your dream career or business without wasting time heading off into the wrong direction: Be true to yourself Easier said than done, especially when you perhaps haven’t worked out who you are yet. But the trick here is not to discard your dreams just because they seem unrealistic or impractical. Rome wasn’t built in a day, and it certainly won’t be built at all if you’re afraid of laying the first brick. Whether you really love techno DJing or are fascinated by the stock market, you need to trust your inner confidence and go for it. You don’t want to sleepwalk into a “safe” career, only to wake up to a full-blown midlife crisis decades later, wondering why you sold all your hopes and aspirations down the river. Nurture your hobbies Do you have any hobbies that you are passionate about and wish you could turn into an income-earning activity?  There’s only one way to find out. Keep nurturing your hobby and look for opportunities to use it – even if only part-time or on weekends to begin with. A budding photographer, for example, might contact local community groups and charities who may have a need (though no budget) for a photographer. Providing free photography services in exchange for building your portfolio could be the start into a brand-new career in business. Try something new A wise person once said: If you always do what you’ve always done, you will always get what you’ve always got. Change can only come when you break out of the rut, even if you don’t know necessarily where it’s going to take you. If you’re cooped up in an office job and wish you could be outside, try to find opportunities to volunteer as, say, a park ranger, gardener, or dog walker, and see how you feel about it. Or if your job is more physical in nature but you’re longing for a chance to develop your administrative or managerial skills, find a suitable outlet for your interests. Volunteer at your local library or school, join a worthy cause, or brush up on your computer skills. Sharpening skills you don’t use in your current job is an excellent way to broaden your horizons to future career options. Experience Days Wouldn’t it be great to spend “A Day In The Life” of your dream job, just to see whether the reality matches up to your expectations? Well, you can by booking yourself onto an Experience Day with Into the Blue if you’re in the UK. Whether you’re curious about barista training or cheese making, photography, or TV presenting, floristry, or perfume making, a short course or workshop will offer you plenty of insight into what it’s all about. It won’t give you all the skills overnight, o[...]



Understanding The Difference Between Medical Caregivers And Companion Businesses

2017-01-19T07:23:47Z

When it is all about the care for the elderly, it is vital to know the major difference between medical and non-medical caregiver services. Medical and non-medical caregivers do not fulfill the same requirements.Understanding The Difference Between Medical Caregivers And Companion Businesses We receive a lot of questions about care giver businesses so here is a post to better explain them and what is required. When it is all about the care for  the elderly, it is vital to know the major difference between medical and non-medical caregiver services. Medical and non-medical caregivers do not fulfill the same requirements. Medical caregivers can be certified medical personnel and certified nursing assistants. The job of a non-medical caregiver does not require the same type of education and does not deliver the same services. Non-medical caregivers are called companions and home health aides. A companion business can do light housekeeping, offer companionship and prepare meals. This type of service can also require grocery shopping, laundry, and driving the seniors on errands.  No training is required for a home companion business. With a companion caregiver business, you will care for and have good interaction with the clients. A Better Way in Home Care refers compassionate companions who offer assistance with daily living activities – everything from meal preparation, grocery shopping to non-medical care – such as bathing, toilet care, and so on. The cost of companion services depends on the experience, services provided, and location. Professional companionship also allows family members to take a break from looking after the senior. Personal assistance or a home health aide is also a non-medical caregiver. He or she may perform all the before-mentioned tasks but offer qualified care such as minor medical care. Home health aides are best for those seniors who are looking for light medical care to be able to stay in their homes. A personal aide/caregiver is required to have health aid certification, which involves 76 hours of supervised training program. Non-medical caregivers These individuals assist elders with minor medical tasks. They provide comfort and support to the seniors that they usually need. Non-medical caregivers are helpful if you are unable to set aside the time to spend with the senior so they can live comfortably. Companion tasks include: Preparing meals Running errands Doing ironing and laundry Joining in recreational things such as games, conversation, and reading Watering plants Medical caregiver Some medical caregivers’ duties include: Recording health patterns and behavior Changes slings, bandages, and dressings Administering medication Helping with care such as douches, irrigation, and cauterization. Monitoring and reading vital signs If you are thinking of hiring an elder care associate, or becoming one yourself with your own business, be sure to contact A Better Way in Home Care. They can help you and also refer you to highly competent companions who can help with the daily needs of your loved ones. They work with caregivers who deliver seniors the close attention they need. Their team of caregivers understand that their clients have kids, work, and other commitments in their hectic daily routine. There are not enough hours in a day to give proper time to the seniors in many people’s lives so this is a great and growing business opportunity. With the assistance of companies like A Better Way in Home Care companion team, seniors are offered the care and assistance they need. So if you think you have what it takes to be a care giver, or need to hire one, be sure to contact them.       [...]



Go Green With Your Office Furniture

2017-01-19T07:24:46Z

For startups and small businesses, the most responsible thing you can do with your spare office furniture is to sell it or donate it to someone who needs it. If you are moving out of the office, then it might be worthwhile trying to make a deal with the business moving in, or one of the other offices in the building.

Go Green With Your Office Furniture

When your office and working environment undergo a drastic change, whether this is due to an office move or construction taking place, many companies are unsure how to dispose of (or store) their office furniture to correspond with the correct regulations. In recent years, developments in legislation and regulation have brought environmental practices into the limelight.

A study published in the Environmental Research Letters journal showed that a staggering 97% of scientists believe that climate change is manmade. With this evidence being so clear, it’s a stark reminder that as a nation, we need to do everything we can to be as eco-friendly as possible. This is something the world’s governments agree upon, with 195 nations at the Paris Convention agreeing to keep the increase in the average global temperature to below 2 degrees Celsius above pre-industrial levels. Make sure you read all about it here.

For business owners, the green legislation is starting to take full effect, especially for larger corporations, who will receive tighter regulations. One of the ways companies can make sure they remain within the parameters of this is through disposing of their office furniture in the most eco-friendly way possible. That’s why environmentally friendly waste disposal company, Enviro Waste is here to offer some tips.

Office recycling for small businesses

For startups and small businesses, the most responsible thing you can do with your spare office furniture is to sell it or donate it to someone who needs it. If you are moving out of the office, then it might be worthwhile trying to make a deal with the business moving in, or one of the other offices in the building. Not only will this save you the hassle of arranging and paying for the removal of furniture, but it is also good for our planet. In some cases,  you may be able to recoup some of the money from the initial investment to buy some new furniture.

If you’re upgrading your furniture and staying in the same office, a great thing you can do is list the unwanted furniture on sites such as Craigslist, Gumtree, and Freecycle. You can now even put them on Facebook marketplace or newspapers to make local businesses aware that you are selling. This is much better option than hauling it down to the tip and creating more waste.

Repurpose your office furniture

If your office furniture is still in tip-top condition, but you still need more space your existing workforce or even an expanding workforce, consider repurposing your existing furniture to give them a new lease of life. Maybe you can turn an old corner workstation into a straight-a desk. It’s always worth taking a look at what you have first before you consider getting rid of it.

Recycle your office furniture via a waste disposal company

Environmentally friendly companies like Enviro Waste are probably the easiest option of disposing of your office furniture, although it would cost more. However, if your time is valuable and you don’t mind spending that little bit extra for somebody to dispose of it for you, then this is probably for you. Enviro Waste also works with local house associates and charities such as the British Heart Foundation.

 

 




The Power of Visuals in Digital Marketing

2017-01-19T07:34:27Z

Digital marketing means that you are promoting your company’s brand and products via one or more forms of electronic media. It’s different from traditional marketing because it involves the use of methods and channels that enable your organization to analyze marketing campaigns and get a full understanding of what is working and what isn’t – typically in real time.The Power of Visuals in Digital Marketing Digital marketing means that you are promoting your company’s brand and products via one or more forms of electronic media. It’s different from traditional marketing because it involves the use of methods and channels that enable your organization to analyze marketing campaigns and get a full understanding of what is working and what isn’t – typically in real time. When you’re planning to reach out to your customers and make an impact on your target audience, remember that people only retain 10% of what they hear and 20% of what they read, and retain 80% of what they see. You should also take note that content with visuals receive a whopping 94% more total views and is up to 40 times more likely to be shared on social media – that can translate into a considerable boost in sales for your business. If you want to look at it simply, humans are visual beings, and visual information is better received and retained than any other type of content. We are constantly surrounded by things that stimulate our visual senses on an ongoing basis; perhaps even more so than we realise. This is why your marketing campaign has to go all out when it comes to captivating your audience’s attention. With a rapid growth in the use of smartphones and social media networks, there are endless opportunities to make just the right appeal to your target audience. So let’s examine some reasons from Spiel Creative on why you should focus on using online visuals as part of your digital marketing strategy. Your audience demands visual stimulation Images have a way of making a great impression on viewers, even without a single word being said. If we take Instagram for example, you’ll be impressed to learn that the platform has over 16 billion photos on it, and it has only been established in 2010! With 130 million users, Instagram generates a massive figure of 1 billion “likes” each day. It says a lot about how people prefer to communicate online. But let’s dig deeper and find out why this is important for your business. It helps to persuade your audience Persuasion is to marketing as water is to gardening. Without an effective way of persuading your audience, you’re at risk of wasting a lot time and money. Visuals can help to persuade your audience, and Paul Messaris, a Professor of Communication, suggests that images do so in three basic ways; through iconicity, indexicality, and syntactic indeterminacy. Iconicity is where images persuade viewers by functioning as icons, meaning that they are symbolic of the things they represent. An image can be used tosummarise a conceptor symbolize an idea, which can be very useful when explaining a complex service or highly detailed concept. Indexicality is when images such as photos and videos are used to persuade by documenting an event or scenario that has occurred. This can be very useful in marketing since it can intrigue viewers and provide them with information on a particular situation in which they can have use for your product or service. And finally, Syntactic Indeterminacy is having visual imagery that cannot be explicit about connections such as analogy, causality, or other relationships other than those of space or time. This can be persuasive in itself, but when you need to make relationships clear, you can use text or animation to elaborate further. An easy way to proce[...]



Thinking Of Opening A Business In Canada? Here Is What You Need To Know

2017-01-19T07:35:11Z

One of the best ways to improve is to observe others. The African Small To Medium Business landscape is still heavily underdeveloped in comparison to the North American one. We focused on the Canadian SME market to detail their struggles and solutions, some of which are very applicable for Africa.Thinking of Opening a Business In Canada? Here is What You Need to Know: One of the best ways to improve is to observe others. The African Small To Medium Business landscape is still heavily underdeveloped in comparison to the North American one. We focused on the Canadian SME market to detail their struggles and solutions, some of which are very applicable for Africa. An Overview of SMEs in Canada: Top Struggles and Solutions As of December 2015, there were 1.15 million small to medium enterprises (SMEs) registered in Canada. They account for 97.9% of all Canadian firms, and thus it is not surprising that they play a huge role in job creation, employing 90.3% of the workforce. That adds up to 10.5 million people employed by SMEs. SMEs are the backbone of the Canadian economy. While there is little data on exactly how much of the national GDP is generated by SMEs, 2014 figures collected by BC Stats suggest that small businesses alone (50 employees or less) contributed 30% of Canada’s total GDP. The success of SMEs is critical to the Canadian economy, and any reasonable person would rightly be tempted to try their luck. However, it is important to note that around 80,000 Canadian SMEs disappear each year. Canada is a great country for SME owners, but don’t be fooled into thinking there are not any major obstacles. These are some of the biggest hurdles SMEs face in Canada, and solutions to get you through them. Major hurdles for Canadian SMEs Access to capital A great idea means nothing if you don’t have the money to follow through. Unfortunately, many Canadian SMEs rely on venture capital (VC) to get up and running. Canada’s VC industry is not large enough to provide for all the SMEs clamoring for funding. Without capital, entrepreneurs are forced to put their ideas on hold, until they can either fund themselves or find alternative sources. Currency barriers Many SMEs do much of their trade with foreign businesses, especially in the US. This is a necessary step towards growth, as they find trade partners on a scale that far exceeds what’s possible in Canada. However, international trade requires constant foreign exchange, which can be costly. Banks charge high prices for every transfer and tend to provide exchange rates which are inferior to the mid-market range, and foreign exchange becomes a cumbersome overhead. Furthermore, exchange rate volatility can undermine projections. Lack of innovation The innovation rate in Canadian SMEs is simply not high enough. Businesses with old-school manufacturing practices are popular among entrepreneurs, rather than disruptive technologies. This is not helped by an innovation policy that just does not meet businesses’ needs. Solutions Alternative sources The venture capital industry is simply not strong enough to cater to the high number of entrepreneurs with innovative ideas. Last year, the Canadian Chamber advocated initiatives to boost incentives to attract more investors and international funds. While these steps will hopefully build a pool of capital large enough for every SME, it will be wise for those struggling to try alternative sources. Although it’s riskier on a personal level, bank loans are a reliable way to get funding. There are also more modern options, such as peer-to-peer lending, in which you borrow directly from interested lenders around the world. Crowd-funded campaigns are also a great way to get innovative and exciting ideas off the g[...]



4 Ways To Conquer Online Marketing

2017-01-19T07:35:40Z

Technology has certainly changed the way things are done. By looking at the proposed Fintech trends for this year, you can tell there is no other direction technology is going but up.

4 Ways To Conquer Online Marketing

Technology has certainly changed the way things are done. By looking at the proposed Fintech trends for this year, you can tell there is no other direction technology is going but up. Big corporate got the memo a few years ago, and we can see the scramble for the crème at the top, with virtually every company taking up online marketing. Strategies are being refined, and the work has begun.

Ways to Get Noticed

  • Smart Optimization

Google, the largest and indeed most important search engine, uses a special algorithm to rank sites. It also uses a unique algorithm to rank searches when an item is entered. For your article, blog, or website to find its way to first page, you have to optimize in a smart way. Apply the keyword too many times, and you might just get penalized for it, or underutilize it, and you get lost in the millions of similar sites. The best way to go about optimization is by hiring an expert who knows their way around the topic, preferably one who has been around through the numerous changes of Google’s algorithm, such as Wisdekcorp.

  • Killer Content

Content is king, people. It not only needs to be well written but also relevant to your niche. The people visiting your site will not be looking for presentation alone; they will want to get the information they seek. Your current web surfer is a skimmer; they skim through the content to see whether what you have is beneficial to them and if it is not, they will pass. They move on so fast to find content that meets their needs. The tricky thing about content is that it needs to not only be informative but also engaging enough to keep them reading beyond the first two lines.

Why? We are a busy people, with only so much time to spare before moving on to other ventures. If you cannot write content that catches the eye in the first few lines, then hire someone who can.

  • Presentation

Everyone loves aesthetically appealing presentation. You capture more attention through graphic presentation than you do with blocks of writing (no matter how informative). Videos, which made a bold entry last year – what with Facebook launching the “Live” feature – are certainly here to stay. You can use videos to attract a larger following, which will bring more awareness to your brand.

  • Data Insights

When you collect all their relevant data from the various digital sources, you could turn it into quite useful information that will enable you to move your brand a notch higher. You could, for example, note when it is the best time to post something on your online channel to maximize engagement with your online community.


 Parting Shot

A user-friendly site will attract and retain users – whom you can convert to sales. If you reckon they could help, you could make use of affiliate sites to pull crowds. Affiliate marketers make marketing bliss by spreading the work to other online users that you would otherwise have not known about.




Why Being Unique Is Beneficial To Your Business

2017-01-19T07:36:23Z

Think about any company you admire, or even those you have recommended in the past. It will normally be because of something exceptional they did, which was over and above your expectations. Whatever your business, try to come up with something truly unique that gets people talking about you. It doesn’t have to be earth-shattering; it just needs to differentiate you from your competition.Why Being Unique Is Beneficial To Your Business When it comes to building a successful business, the common thought process is that you simply imitate what other companies are already doing well in the marketplace. Imitation, as they say, is the sincerest form of flattery.  But when assessed properly, the reality may be that doing things differently or adding a certain little twist to your business sets you apart and gets people talking about you. If you can compete at the same standard and quality as your opposition, but then add an exciting or innovative twist to the mix, you will inevitably stand out from the crowd.   When it comes to owning a business that teaches a foreign language, for example, it could be quite difficult to differentiate yourself. But this Spanish school based in Argentina has added free cultural lessons to their program – to allow their students to fully embrace the Spanish mindset. This will not be particularly expensive to implement, but it is a perfect example of how bringing something a little different to the table makes your company stand out. Here is a quote from one of their students, which is perfect publicity material for their company and demonstrates why that little twist works: “My boyfriend has been going to the Vamos Spanish Academy for 12 weeks now. Since he started, he has made huge progress, and he is now very confident when speaking in Spanish, which he found difficult before. Through the school, we have also met many people and made new friends whom we often hang out and do fun activities with during the week. Vamos has been great to him, and to me as well. He always enjoys going to class and now we can speak in Spanish to each other, which is awesome.” The iPod is another example of what can be achieved by changing something very small that makes a huge difference. At the time of the iPod launch, there were a lot of MP3 players, but their interface and software were complicated and anything but straightforward. The Apple software and ease of use were the differentiating factors that drove the explosion in iPod sales. Let’s be honest, all of the technology was capable of playing your music; it was just that Apple did it better, and look at the results they had. Think about any company you admire, or even those you have recommended in the past. It will normally be because of something exceptional they did, which was over and above your expectations. Whatever your business, try to come up with something truly unique that gets people talking about you. It doesn’t have to be earth-shattering; it just needs to differentiate you from your competition. Here are some ideas to help get you started: Do some market research and try to find out what most customers are complaining about in your industry, then set out to solve that problem. If everyone else is doing the same thing wrong and you do it properly, you will have hit a home run. Show your clients that you care about their business, not just your own. It is common sense that you will be passionate about your own business, but your clients don’t care about that. They are interested in their own business. Ironically, if you devote your care and attention to your client’s needs, you will find that your own business flourishes. Once you have est[...]



Four Careers That Will Always Guarantee You Employment

2017-01-19T07:37:01Z

Perhaps you have recently lost your job or have been looking for a new challenge elsewhere - without much success. Sometimes, it is a good idea to think outside of the box and consider a career where there is always more demand than supply.

Four Careers That Will Always Guarantee You Employment

 

Perhaps you have recently lost your job or have been looking for a new challenge elsewhere – without much success. Sometimes, it is a good idea to think outside of the box and consider a career where there is always more demand than supply. If you can obtain the necessary qualifications for this type of job, the reality is that being unemployed will quickly become a dim and distant memory. The following list is not extensive, by any means, but for those becoming frustrated or giving up hope, it might be the spark required to get you feeling motivated and positive again.

 

  • Registered Nurses – Nurses are in constant demand, and the salary is excellent – it is anywhere between $72 – $79,000 per annum at the time of writing. The downside to this career is that you will need extensive training over a prolonged period; but provided you can commit yourself to this, then a long and well-paid career awaits you. You could even consider entering the air force if you want to be paid while you qualify.
  • Learn To Drive A Truck – Whatever product people want to buy needs to be transported across the country, which is why there is and always will be a high demand for Express Truck Driving Jobs. The demand for drivers is so high that if you agree to stay with a business for a set period after you qualify, many companies will pay for you to gain the necessary driving qualifications. Once again, the salary a truck driver can earn is quite substantial.
  • Working With The Dead – It is a sad fact that everyone will pass away at some point, and there are many different types of jobs that this necessitates – from being a funeral director to working in the graveyard, there is a broad range of opportunities available. Many people cannot and will not even consider working with the dead, which means that those who are prepared to fill these vital roles are suitably compensated.
  • Law Enforcement And Security – Peace and order should always be maintained at all times – which means that there will always be a requirement for police officers, security guards, CCTV surveillance staff, and numerous other jobs within the law enforcement industry. These jobs may not necessarily pay a comparatively high salary, and many will require long hours, but job security is guaranteed. Depending on which career you choose, most vacancies provide on-the-job training, ensuring that you can start earning almost immediately.

 

However bleak the situation may seem, whatever doom and gloom the news networks may be peddling, the reality of the situation is that there are plenty of opportunities available if you are prepared to work hard. The four ideas above are only some of many, so go online and do some research specific to your local area. You can turn your situation around and end up with a qualification or skill which will keep you gainfully employed for the rest of your working life. Good luck and stay positive!




How To Tackle Business Debt

2017-01-19T07:43:02Z

There is no such thing as good debt because all debt comes with risk; and unfortunately, in many cases, people don’t see that risk until it is too late.How To Tackle Business Debt   Debt is something that the majority of us will face at some point in our lives, but the key to becoming successful in life and in business is in how you tackle that debt. Debt is your worst enemy, a constant source of stress and anxiety that will drain you financially, as well as emotionally. There is no such thing as good debt because all debt comes with risk; and unfortunately, in many cases, people don’t see that risk until it is too late. The average household debt in Canada is at an all-time high, so it is something as a nation that needs to be tackled.   This article will give you some ideas and methods as to how to tackle your debt; however, if you are having sleepless nights and are unsure where to turn to, it might be worth seeking professional help from an insolvency expert. One insolvency client said, “Visiting an insolvency expert was the best thing we ever did. Talking to someone who was removed from the situation and could offer clear impartial advice helped ease our stress levels, and it felt like we were finally taking positive action.” According to Sheriff Sole & Madej Inc, discussing your situation with an expert will  give you the opportunity to understand all of your options and make an informed decision, rather than hiding your head in the sand. Visiting an insolvency expert doesn’t mean that you have to file bankruptcy, but it will help you to make the most appropriate decision. How To Tackle Your Debt Head On   Be Ruthless – When it comes to tackling debt, you have to be 100 percent focused and dedicated to the cause. Debt is your enemy and cannot be taken Evaluate every part of your spending and be ruthless, cutting away anything that is not essential. Never Add To Your Debt – You cannot spend your way out of debt, so whatever you do, do not be tempted to spend more money or look at opportunities that seem too good to be true in desperation. When you are so focused and worried about your debt, you are much more likely to make flawed decisions, which will more often than not exacerbate the situation rather than improve it. Consider A Second Stream Of Income – This is not a long-term strategy, but sometimes you might have an income problem versus an outgoing problem. In other words, you cannot cut down your spending any further, so you need to tackle the other side of the equation. As Dave Ramsey, a financial expert, would say, “Get out there delivering pizzas.” Getting your cash flow up might give you the breathing space for your main business to grow and blossom. By throwing every extra cent from your second job at the debt, you will be surprised how quickly you can gain some traction. Sell Some Of Your Assets – Take a harsh and honest look at the items you and your business personally own. If they are not earning the business money, then they need to be sold. Desperate times calls for desperate measures, and you need to eliminate your debt as quickly as possible. All of the above pieces of advice apply equally to both business and personal finances. Debt repayments take away your main opportunity to earn when the majority of your income is spent on debt repayment. If you need physical evidence of that, look at the buildings the banks own and ask yourself who paid for those. [...]



How To Grow Your Business By Fostering A Teamwork Mentality

2017-01-19T07:44:32Z

Whatever the size of your business, at some point - provided the business is growing - you will need to begin the process of employing staff members. Obviously it is important that you hire the right people for the position, but equally as important is ensuring that from the very beginning you lay down the foundations for good teamwork. How To Grow Your Business By Fostering A Teamwork Mentality   Whatever the size of your business, at some point – provided the business is growing – you will need to begin the process of employing staff members. Obviously it is important that you hire the right people for the position, but equally as important is ensuring that from the very beginning you lay down the foundations for good teamwork. Getting things done requires team effort. A single staff member cannot achieve anything when he is made to work on projects alone, regardless of how talented he is. By harnessing each member’s skills and talents and gearing toward a specific goal, the company will be much more productive.   Team Building Activities   An excellent way to start your team bonding is to consider a team building day. Whenever you are planning these, you need to consider your staff and what would appeal to them. Not everyone, for instance, is going to appreciate a military assault course. Depending on the size of the team, you could take them on a sightseeing limousine tour, or maybe a wine-tasting day. The list of options is endless, but the point is that it will be a fun experience – away from the office where people can get to know each other better, away from the stress and strains of everyday work.   The Benefits Of Teamwork   There are many reasons why you will want to build a teamwork mentality, but here are a few to get you thinking:   Make Use Of The Different Experiences Within The Team – There are certain salespeople who can sell anything. However, if you have a brainstorming session, and the product being discussed is for toddlers and all of your sales team are 22-year-old single guys, their experience with toddlers is likely to be quite limited. If you also have people in the back office or marketing who already have a young family, it makes sense to include their knowledge and experience to the discussion. Once you build the team correctly, this kind of shared experience and advice will happen naturally, making all parties feel valued and increasing your bottom line. Helps People To Focus On Their Individual Strengths – Different people will naturally gravitate to the things they prefer to do. Obviously, this is not always doable within a small team, but wherever possible, it makes perfect sense to make use of people and their strengths. If someone is highly creative, but rather disorganized, and another team member thrives on structure and deadlines, then it could make perfect sense to ask them both to work with each other. Obviously, you will need to monitor the situation to ensure that they don’t end up constantly arguing, rather they would be working together as a team and could both make use of their individual skill sets to hit the goal. Conflict Resolution – Within every team, there is always the potential for conflict, but this provides more opportunity to grow and develop the team. Team members have to adapt and learn to work with each other. Provided that you and your management team keep a firm grip on the situation, these problems can be solved – and on many occasions, an even stronger bond can be formed. Encourages Risks To Be Taken – When people are left to make their [...]



Tilit Chef Goods: Clothing for Today’s Chefs and Restaurants

2017-01-03T02:02:00Z

Source: Shopify After 17 years in kitchens, I sought to create a new source for clothing and community for today’s chefs and restaurants. While working full time as private chef to Jerry Seinfeld, I launched the business with lots of advice from fellow cooks, research on the fashion industry and a few great advisors (including […]

Source: Shopify

After 17 years in kitchens, I sought to create a new source for clothing and community for today’s chefs and restaurants. While working full time as private chef to Jerry Seinfeld, I launched the business with lots of advice from fellow cooks, research on the fashion industry and a few great advisors (including my wife!).

Tilit was born with just a few great products, an attention to the quality of the goods and a commitment to manufacture in the USA. In just over a year the product line has grown to include chef coats, chef pants, 12 different apron designs, work-shirts, T’s, hats and more.

By engaging the Tilit community for feedback we’re able to improve our designs every step of the way. We use email auto responders, data from our shopify dashboard and easily integrated apps like yotpo to develop a customer relationship with each purchase. We also like to personally meet and chat with our community members too!

 

Read more here.




How House of Hannie Is Building a Profitable Instagram Following

2016-12-29T01:48:26Z

Source: Shopify Ever wonder how some brands manage to turn Instagram into such a profitable channel with an active and rapidly growing following? Chris Jones is the entrepreneur behind House of Hannie, a collaboration between him and a designer to make and sell casual womenswear, which generates sales almost exclusively from Instagram.  Hear Jones’ story of […]

Source: Shopify

Ever wonder how some brands manage to turn Instagram into such a profitable channel with an active and rapidly growing following?

Chris Jones is the entrepreneur behind House of Hannie, a collaboration between him and a designer to make and sell casual womenswear, which generates sales almost exclusively from Instagram. 

Hear Jones’ story of how he built his Instagram following from scratch and sold 60 products within 2 months.

Listen here.




Real-Time Marketing: How to Use Trending Moments to Reach a Larger Audience

2016-12-29T01:46:51Z

Source: Shopify I don’t care much for football. But I do care about this: An average of 114.4 million American TV viewers watched the Super Bowl in 2015. And that’s a conservative depiction of potential viewership when you consider how many people are going to stream the event this year and the flood of tweets that’ll […]

Source: Shopify

I don’t care much for football. But I do care about this:

An average of 114.4 million American TV viewers watched the Super Bowl in 2015.

And that’s a conservative depiction of potential viewership when you consider how many people are going to stream the event this year and the flood of tweets that’ll come from those following along on Twitter.

It’s not just the Super Bowl—the Grammys, the Oscars, and other high-profile events all present great opportunities for brands to be part of big conversations.

But the reason you should follow these events, even if you’ve got no interest in them, is because they tend to produce some of the best opportunities for real-time marketing, or “moment marketing”, where brands race to position themselves to be part of the buzz as it happens.

Why are these events so good at creating viral conversations?

 

Read more here.




JerkySpot.com: Delicious Jerky

2016-12-29T01:41:31Z

Source: Shopify   Jerkyspot.com happen almost entirely by chance. I had been wanting to start an ecommerce store of my own, but didn’t know what I wanted to sell. The only reason I landed on jerky was because I decided if I got distracted and didn’t end up selling it, at least I could eat […]

Source: Shopify

 

Jerkyspot.com happen almost entirely by chance. I had been wanting to start an ecommerce store of my own, but didn’t know what I wanted to sell. The only reason I landed on jerky was because I decided if I got distracted and didn’t end up selling it, at least I could eat it.

We didn’t know a thing about the jerky business before we started. We started with one vendor and a few flavors. We chose a domain name in under 30 minutes (it was terrible). Original it was called Jerkynazis.com! We were thinking along the lines of the soup nazi from Seinfeld, others didn’t share our viewpoint. We decided to switch about 60 days in when we noticed vendors weren’t calling us back. It was all about making incremental forward progress and not getting stuck by having to make the perfect decision. We switched the name and everything worked out fine.

 

Read more here.




How To Set Up A Successful Courier and Logistics Company

2016-12-29T01:09:51Z

Setting Up a Successful Courier and Logistics Company With the increase in trials for citizen deliveries in major towns and cities and the amount of online shopping that is carried out in the UK, it is no surprise that courier companies are a lucrative opportunity for starting up a business. With some proper planning and […]

Setting Up a Successful Courier and Logistics Company

With the increase in trials for citizen deliveries in major towns and cities and the amount of online shopping that is carried out in the UK, it is no surprise that courier companies are a lucrative opportunity for starting up a business. With some proper planning and speaking to the right people for organization, you can acquire some knowledge about the industry prior to starting. We have put together a quick reference or a “how to” guide to help you on your way.

Make a plan

This should be fairly obvious to anyone starting any business, and it is worth bearing in mind that 70% of startups fail in the first year. This should be reason enough to motivate you. Since a large part of courier services rely on logistics, make sure you have really thought about how you plan to make your business stand out from competitors. How will you get parcels delivered? How will you guarantee safety? Will you offer services such as deliveries on evenings and weekends, and how will you go about this? The more thorough your planning and the more crisis management you can implement, the better chance you will have of making a success out of your business when the time comes to launch. You may consider using an aggregator like Whistl to start you off with getting work, and then develop a reputation through word of mouth.

Meet business advisors

Once you have put some thought into exactly how you want your business to look, then you can start meeting with advisors. Unless you have studied business, there are different angles to consider, such as accounting, marketing, and the legal side. Speak to as many professionals as possible so you have a strong, broad knowledge. If you are going to employ people, you may need to speak to an HR advisor too. At this stage, you will be thinking of advice about how much to charge and how to start up with the right equipment. Also, you will need to consider your monthly expenditure. You can then begin a forecast, which will help put your plan into action.

Hire employees and get started

Once you have the correct insurance in place, you can start employing people. Your couriers will need to be insured on their mode of transport, and they may need some training. To operate a courier and logistics business, you will need some permits and legal documents, which should all be in place for when you get your first orders in.

Try to have fun with it; starting a business can be really hard work, so it’s important that you enjoy it.




Business Calls and Marketing at Christmas Time

2016-12-22T01:24:28Z

Christmas is the busiest time of the year for many businesses, both online and offline. A survey recently conducted by Mediahawk (November 2016) showed that despite the increased popularity of online shopping, over 40% of the businesses asked revealed that they received between a 30-70% upsurge in phone calls over the Christmas period, resulting in […]

Christmas is the busiest time of the year for many businesses, both online and offline. A survey recently conducted by Mediahawk (November 2016) showed that despite the increased popularity of online shopping, over 40% of the businesses asked revealed that they received between a 30-70% upsurge in phone calls over the Christmas period, resulting in up to a 40% increase in sales. This suggests that despite the popularity of online, many customers still prefer to make their transactions over the phone, particularly at Christmas.

This influx of sales also changes the way in which marketers plan their activity over the festive period. The survey showed that a surprising 70% of the businesses asked said that social media was their primary marketing channel over Christmas; however, many use four or more marketing channels during this time.

The infographic below shows the full results of the survey:

 

(image)




Can Outsourcing Your SEO Be The Key To Increased Sales?

2016-12-20T03:12:00Z

Can Outsourcing Your SEO Be The Key To Increased Sales?  In this digital age, SEO techniques are a “must” to master. Poorly updated SEO could cause your marketing efforts to be… well, close to useless. It’s no wonder the competition has become so intense. A business thrives on effective SEO strategies to complement their online […]Can Outsourcing Your SEO Be The Key To Increased Sales?  In this digital age, SEO techniques are a “must” to master. Poorly updated SEO could cause your marketing efforts to be… well, close to useless. It’s no wonder the competition has become so intense. A business thrives on effective SEO strategies to complement their online marketing efforts. Every website owner needs to ensure that their site has higher rankings than the competition on Search Engines, which is crucial to increase the visibility of a website. With improved visibility, you can drive traffic to your website and potentially convert visitors into customers. This could result in increased visibility, revenue, and sales. But honestly, with complicated algorithms and the fast-paced rhythm of content marketing, who has the time and patience to dedicate to SEO? Especially when you’re trying to run a business! To implement and execute SEO strategies, you need a lot of tact, time and resources. It takes consistency, quality investment, and technical know-how to bring a high ROI. To achieve this, the debate rages on. Should small businesses handle their SEO by themselves using mostly untrained staff or should they outsource it? Here are a few reasons you might want to outsource to a professional SEO provider. Better ROI When you let professionals handle your SEO efforts, you assure a higher return rate on your investment. An effective SEO provider will take a critical look at your target market and make informed decisions within those guidelines. Professionals will also integrate a range of SEO tools, combine resources and investments to bring out the best results for your business. SEO providers try several tactics such as link building, social bookmarking, blog posting, and on-page SEO to make sure that your business is visible to the right people. A professional SEO service provider knows how to attract your target audience to your website at the initial stages to increase your sales and return-on-investment.   Budget management Implementing SEO strategies will require a bit of an investment up front. A SEO expert should work with you on your budget, understand it and work within a range that is comfortable for you. SEO strategies fail when they are handled poorly and this can cost a lot of money. This can be due to something as simple as a regular update in a search engine’s algorithms. Only an expert who lives, breathes, and eats SEO can rapidly and accurately adapt to those changes. Outsourcing an SEO service provider will result in appropriate budget management and cost reduction of the project. Otherwise, you might not be able to keep up with the latest trends and techniques and waste a great deal of time and money. Time When SEO is outsourced to an expert, it gives you more time to do the things that bring you more revenue. While the professionals are implementing a superb marketing strategy for your business you can concentrate on hiring great people, ordering new product making new connections and so on. Similarly, [...]