2016-10-19T03:15:15ZIf you’re looking for a business opportunity which allows you to jump on board with an established brand and work to a tried and tested formula, a franchise could be the perfect solution for you. There are all kinds of business opportunities out there online, most of which start with something along the lines of ‘"Make a Ton of Money an hour from your front room." Guess what? If it looks to good to be true...it probably is. by Tubz What Exactly Is A Franchise & How Can They Help You Make Money? If you’re looking for a business opportunity which allows you to jump on board with an established brand and work to a tried and tested formula, a franchise could be the perfect solution for you. There are all kinds of business opportunities out there online, most of which start with something along the lines of ‘”Make a Ton of Money an hour from your front room.” Guess what? If it looks to good to be true…it probably is. But there are some genuine opportunities to become your own boss if you know what to look for. Many of the well known shops and restaurants you see on your local high street are actually franchises. Despite the fact that they have a well known brand name above the door, like Domino’s or McDonald’s, they are actually businesses owned by private individuals. A franchise business is a simply a method of expanding a business and distributing the goods or services it produces more widely. The owners of the business, ‘the franchisors’, sell the rights to the business logo, name and business model to an independent, third party operator known as ‘the franchisee’. The franchisor not only specifies the products and services the franchisee is able to sell, but also provides them with an operating system, equipment, training and supplies. The result is a string of privately owned businesses that all operate in exactly the same way. Chapters How does Franchising Work? The History of Franchising Different Types of Franchise The Pros and Cons of Franchising How to Assess Franchise Opportunities How to Buy a Franchise in the UK Questions to Ask Before Investing Advice from the Experts The franchisee will pay an initial upfront fee for the right to do business under the trade name of the franchisor. This sum will also include all the training and equipment the franchisee needs to be able to deliver exactly the same products and services as the parent business. That is why every Domino’s Pizza (this is not an advert by the way) will taste exactly the same wherever you go, despite the fact that each restaurant will be owned by an independent third party. Once the franchisee begins to trade, it will also pay an ongoing royalty payment, which could be on a monthly, quarterly or annual basis. This payment will usually be a percentage of the franchisee’s revenue. Most franchising deals will include: Site selection Assistance with development of the site Training for the franchisee and their management team Initial and ongoing marketing and advertising Research and development of new products and services Ongoing support and assistance from head office The shop, restaurant, or alternative business, will always be an exact replica of the parent business to keep the brand consistent. This means that the franchisee will not have as much control over the business as they would if they set up on their own enterprise. However, they will have the added security of investing in an established brand and a formula that has been proven to be successful. Control of a franchise is generally quite strict, and will include everything from the staff uniforms to the marketing literature that appears in the store. In most cases, the pricing will also be standardised across all franchises to keep the brand’s advertising and promotions streamlined and consistent. Once all the training has been completed, the franchisee will be responsible for the day-to-day running of the business and will make or lose money based on its individual performance. As part of some franchising deals, the franchis[...]
2016-10-18T15:45:56ZThere are lots of advantages to working with an ERP (Enterprise Resource Planning) provider. First and foremost, you know you are using a product that has proven value. The market does a good job of weeding out the bad ERP products. You also get expert assistance throughout the implementation process so that you can take advantage of a customized ERP faster. But the greatest advantage may be the ongoing customer support you receive.Customer Support from Your ERP Provider – 6 Essentials For those of you who don’t know what ERP (Enterprise Resource Management) is, it is software designed to help run your entire operation. Everything from sales to inventory and anything in between. For more information on what an ERP is and how it can help you, CLICK HERE. So What Are The Advantages? There are lots of advantages to working with an ERP provider. First and foremost, you know you are using a product that has proven value. The market does a good job of weeding out the bad ERP products. You also get expert assistance throughout the implementation process so that you can take advantage of a customized ERP faster. But the greatest advantage may be the ongoing customer support you receive. Make sure you are getting the level of support you deserve by looking for a provider who offers these 6 Essential Elements: 1. Automatic Updates If you are paying for an ERP you want to use the best product available. An ERP provider that provides automatic updates helps you take advantage of all the latest features and capabilities. Plus, they spare your in-house IT team from having to add the updating process to their workload. 2. Training Resources An ERP is a complicated piece of technology that has a fundamental impact on all your staff and all your workflows. That can create a lot of confusion and consternation if users are not adequately prepared. Expect your ERP provider to offer you an extensive library of training resources to take advantage of at any time for any reason. Not only are these the best instructive guides available, they spare you the time and cost of creating your own training tools. 3. Phone Support When one of your users has a question, they don’t want to dive into a manual to find the answer. Phone support remains the preferred delivery method for IT information. Not only is it a faster way to get information, an actual human is much better at explaining complex ideas. Your ERP provider should make phone support available and take steps to prevent wait times and a backlog of calls. 4. Support Tracking If many of your users have the same kinds of questions it suggests that you need to hold more training or tinker with the setup of your ERP. Unfortunately, tracking these trends is hard without a top-down view of support requests. Expect your ERP provider to allow you to monitor and track your support cases through an online interface. 5. Community Queries You can get a lot of useful, actionable information by speaking to similar ERP users rather than just support professionals. For instance, if you have questions about a particular aspect of ERP, for example, manufacturing companies, the best responses might come from other manufacturers. As part of their customer service offering your ERP provider should plug you into a community of fellow users. 6. Information and Updates Since ERP is so central to everything you do, you will want to know everything there is to know about your ERP provider. There could be big changes and exciting new features coming down the pipeline that will fundamentally change the way your company uses the ERP. The provider should keep you abreast of all changes, both good and bad. The quality of your ERP is directly related to the quality of the ERP provider. Do not partner with any provider who turns their back on you once the ERP has been implemented. The best providers want your ERP to work perfectly from day one and on. [...]
2016-10-11T03:52:46ZAffiliate Marketing is an amazing thing and more and more people seem to want to know how to become involved in it. Here is a guest post from author Patrick Panuncillon where he tells you the 4 Step Process & the importance of selecting your Niche4 Steps To A Successful Affiliate Marketing Campaign Are you one of the affiliate marketers who spend too much time looking for the perfect and most profitable product to promote? Or are you one of those who would swear they have the best item people need and want yet they cannot find the right individuals who would purchase it? If you are either of the two, you might find it interesting to know that affiliate marketing will most likely give you positive results and be more profitable when you focus on the search for the right niche audience instead of just trying to advertise the best product. Sometimes it’s best to not worry so much about the product and concentrate on your niche market. This is because market demands fluctuate. The majority of the popular products today will be gone tomorrow. However, the groups of people who are responsible for creating the niche demands is pretty stable. That means your niche will probably never change – but the products you promote undoubtedly will. Another reason you should prioritize your niche audience over your products is that once you do, you will be able to really choose from a vast array of great products specifically designed to satisfy your niche customers. In studying your niche, you will learn what they are looking for and really be able to seek out and focus on affiliate products that will help them achieve their goals. So how should you go about finding your niche audience? Here are 4 steps to a successful affiliate marketing campaign. Pick Something You Know Choose an audience you can relate to and will feel comfortable representing. For example, if you are in your early to mid-twenties trying to make a living while paying off student debt, you may consider a niche marketing products to university students, graduates, or millennials. They will likely be struggling with the same issues you are and be looking for answers. Selecting a niche so close to home will allow you to relate to your audience in a very personal and believable way. Another example may be that you enjoy living a healthy life style, go to the gym each day and lost 40 pounds years ago and now actively keep the weight off. Others who are health conscious and even those looking to find a “real” and “lasting” way to lose weight will become your followers. This could be a great niche for you. So choose a niche that includes a circle of people you tend to be interested in or are likely to hand out with or feel comfortable helping. This will help make your marketing interaction with them effortless and engaging. To do some niche research and get basic audience demographics, use digital tools like Google Analytics, Facebook Audience Manager, and Twitter Audience Insights. Identify The Issues Your Niche Faces Here is when you should do a bit more marketing research. You will have to know more than your market’s demographics. You will need to see the kind of problems and challenges the group has encountered and where their pain is. You should know your groups aspirations and yearnings in order to better know your customer. What do they want their life to be like? You should be able to answer that question for them. This will help direct them to the products and services they would benefit from. To gather this kind of information, you might need to access online databases, niche forums, blogs, and websites that tackle trends and show the general trajectory of your chosen market. Research is the key. Don’t be afraid to do it – it is very important. Research The Issues We all know that people do not weigh problems equally. Some problems are easy to deal with while others require help to get through. There[...]
2016-10-10T23:00:27ZIn today’s world good sense and law makers have made it an absolute necessity to carry adequate insurance. While auto insurance can be costly, business owners should consider it just another cost of doing business along with vehicle payments, tires, oil changes and gasoline. With the high costs, it is only natural for people and business owners to look for policies that provide cost-effective insurance with adequate coverage. How To Get The Lowest Auto Insurance Rates For Business In today’s world, both good sense and law makers have made it an absolute necessity to carry adequate insurance. While auto insurance can be costly, business owners should consider it just another cost of doing business along with vehicle payments, tires, oil changes and gasoline. With the high costs, it is only natural for people and business owners to look for policies that provide cost-effective insurance with adequate coverage. The Internet Of course, one of the best places to look for suitable automobile insurance options is on the internet. This is a place where new and budding companies have geared up to offer and provide the best possible quotes among the list of available alternatives. You want to look for a company that provides multiple online quotes. You may be asked to enter your details online and then you can look forward to numerous quotes for your coverage. If you do this, know that you will be contacted by multiple insurance companies and you need to be prepared for that. You might be able to ask them just to email you quotes but there are no guarantees they won’t call too. While all this price quote competition can be good for your pocket book, you may have to spend a day or two fielding quotes. Insurance service provider, Youi car insurance is one such quoting company. They will provide you with a number of options for the least expensive rates that prevail in the market for your situation; without compromising coverage value. One thing they also do that is nice is provide a comparison table so you can easily compare the various alternatives side by side and then make your decision. Selecting the type of coverage Aside from the opportunity to choose from several different quotes, it is also necessary to consider the right policy that aptly suits your needs. Something you might not know is that policy’s are segregated into two different types: Traditional Insurance Usage Based Insurance or Per-mile Insurance In the case of traditional auto insurance, policies are quoted according to various factors such as age, gender, driving history, etc. Here, the cost of insurance depends upon the degree and risk undertaken on the driver. So if you own a business, and carry this type of policy, you might want to ask for a driving history on a new candidate prior to hiring him. You will want to assess what this drier might do your your insurance policy rates. In the case of usage-based car insurance, the insurer determines the rate by actually seeing the driver in real-time action. This can be done with the help of a Telematic Device that is installed in the car. Here the insurance company is focused on just one thing, the amount of miles the car is actually travelling. From that, they quote you a rate. Things to remember If you are getting auto insurance for personal or business use, hopefully you will now be a little better informed. You don’t have to just settle for the first quote you receive. Instead, companies like Youi Car Insurance inspire insurance companies to compete for your business and get you better rates. Be sure to do your homework and select a reputable company and never compromise the amount of coverage that you ideally need. And put it on your calendar to revisit your rates annually because you never know…you may be entitled to a lower rate due to your good driving record, age and so on. [...]
2016-10-07T15:19:20ZStarting a landscaping business can be quite lucrative - especially if you have a bit of a green thumb. It is easy to find people almost anywhere that don’t like to do yard work themselves or who want to change their yard but don’t have the technical knowledge to do so. The good news is that you can launch an eco-friendly landscaping business that not only makes you money, but looks out for the environment as well. There doesn’t need to be any compromise between owning a business and staying green, so if you are thinking about launching your own landscaping business, here are a few tips on how you can help make people’s lawns look better while watching out for the environment.Going Green in More Ways than One: Launch An Eco-Landscaping Business Starting a landscaping business can be quite lucrative – especially if you have a bit of a green thumb. It is easy to find people almost anywhere that don’t like to do yard work themselves or who want to change their yard but don’t have the technical knowledge to do so. The good news is that you can launch an eco-friendly landscaping business that not only makes you money, but looks out for the environment as well. There doesn’t need to be any compromise between owning a business and staying green, so if you are thinking about launching your own landscaping business, here are a few tips on how you can help make people’s lawns look better while watching out for the environment. Know Your Customers Before you start an eco-friendly landscaping business, you need to understand who your customers are and why they should care about your business. While being an eco-friendly business is all well and good, you have to give clients a reason to choose you over any other landscaping businesses that are in your area. There’s a good chance many of your customers will live in rural or suburban areas simply because there is more land to take care of in these areas than in urban settings. Learn about the local environment — what the watersheds are, any important wetlands or other protected areas — and let you customers know that your business will help protect these things. Many people, whether they know it or not, do care about their immediate environments and will be happy to choose you over your competitors. When you know your customers, you will also have a better idea as to what rates to charge. Those with more land will probably pay higher rates than those with little patches. Know What You Need There are some basic pieces of equipment that you will need no matter how large or small your business is. All landscaping activities will need basic hand tools as well as lawn mowers, trimmers, blowers or anything else that is a necessity. As an eco-conscious business, however, you need to figure out what the most green equipment types are. There are many different brands of lawn mower that claim to be the best, but you need to do your own research and find out if you should go with gas or electric or riding or push style. Every decision you make should consider the environmental impact. Which kind of vehicle will you drive? How do you dispose of your wastes? What chemicals will you use? Knowing the answer to each of these questions will help you provide better service and answers to your customers, who will trust you more knowing that you are environmentally conscious. Find a Budget Balance Since you are an eco-friendly business, you may end up paying a little bit more for materials and equipment than you would otherwise, so you need to find a balance between your rates and your costs. Take the time to research your costs closely before setting your rates. A bag of organic fertilizer may cost nearly twice as much as a run-of-the-mill bag, so you need to extrapolate this extra cost into your rates. If you charge the same as someone who is not environmentally conscious, you may find yourself running out of money quickly. Rather, pri[...]
2016-10-07T14:50:37ZThe ancient Chinese military strategist Sun Tzu once said, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” Although technologies and battles have changed, these words and their meaning are immortal. The same is true for the ever-evolving cybersecurity challenge. After all, the best way to combat hackers and cybercriminals is to understand your own vulnerabilities. Here are six tips to outmaneuver digital threats and improve your cybersecurity.Six Ways Your Business Can Outsmart Cybercriminals The ancient Chinese military strategist Sun Tzu once said, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” Although technologies and battles have changed, these words and their meaning are immortal. The same is true for the ever-evolving cybersecurity challenge. After all, the best way to combat hackers and cybercriminals is to understand your own vulnerabilities. Here are six tips to outmaneuver digital threats and improve your cybersecurity. #1 Defend Yourself with Passphrases We’ve heard it a thousand times, but it continues to be a problem. Login pages are the gatekeepers to our personal, financial and business information, yet people everywhere rely on weak passwords to protect their valuable data. While many services require symbols, capitalization and numbers, it’s simply not enough to guard against automated brute force attacks which can guess passwords. Rather than using passwords, cybersecurity experts recommend that employees protect their personal information using passphrases. These longer passphrases are often easier to remember, and much harder to crack. Getting creative with your sign-in information is a great way to outsmart hackers. #2 Guard Your Secrets: Be Careful What You Send Over Email Many employees mistakenly believe that their emails are secret and secure. After all, email is the most ubiquitous web service in existence! It is the center of most business communications and is required to sign up for any online service. But critical information, such as credit card numbers, can be intercepted by cyber attackers through email. While email providers have bettered their security in recent years, it is still a good idea to encrypt your messages for greater assurance. While not foolproof, encryption may be enough to discourage hackers looking for an easy target. #3 Always Have Backup Hackers know they can derail your business with a cyberattack, and if it’s a fledgling small business, a data breach is more like a deathblow. Ransomware attacks, for example, lock users out of their computers until a ransom is paid or the harmful software is removed from the computer. The downtime and loss of business from attacks of this nature could cost your business an estimated $28,000, according to Business News Daily. While your IT team is busy removing the malware, you can circumvent the hacker’s attack using previously backed up data. Saving your data on external hard drives or in the cloud is an affordable way to preserve your business during a data breach. This is a lifesaver in case your whole system needs to be wiped to destroy malicious software. #4 Don’t Fall Behind: Update Software You know those annoying update notifications from your apps and software? Well keeping those applications and plugins up to date minimizes the chances of a cyberattack. Malware architects often exploit vulnerabilities in popular applications. Thankfully, software developers are consistently patching these security gaps, but you will only benefit from their hard work if you accept the update. #5 Stay Educated, Stay Vigilant Phishing scams, malware, Trojans and worms have been around for years. Hackers trot out the same old tricks because people still fall for them. Being knowledgeable about security threats and educating your staff will greatly reduce the chances of a data breach at your small b[...]
2016-10-06T03:14:46ZThere’s always a buzz around installing a new piece of equipment at work. Whether it is a $100 coffee maker in the break room or a $100,000 assembly machine on the factory floor, people get excited. And while both should hopefully make a positive difference, it is only the larger piece that can decipher whether your business succeeds or fails.Should Your Business Buy Or Lease Needed Equipment There’s always a buzz around installing a new piece of equipment at work. Whether it is a $100 coffee maker in the break room or a $100,000 assembly machine on the factory floor, people get excited. And while both should hopefully make a positive difference, it is only the larger piece that can decipher whether your business succeeds or fails. So, deciding on new or used equipment can be a very important conversation you will want to have with the powers that be. First Things First Before you start to consider the pros and cons of buying or leasing, you need to answer some questions about your business and the use of this new equipment. Ask Yourself: Can you afford to buy it outright, or will you need a loan? A loan will commit you to a schedule of payments no matter what happens to the machine. What is your company’s current financial situation? When interest rates are low, it may be a good time to purchase capital items on credit. What are your long term expectations for this machine? Will it be out of date by the time a lease is complete, or will it go on for many more years? Will the equipment be in use constantly or periodically? How will your financial security be rated? If you are a new business in an untried market you may have difficulty getting a large loan. Whereas, a leased machine provides its own security. Do you have other areas in your business where you need to be spending money? Can you afford to tie up cash in capital purchases just now? One you have asked yourself all those questions, it’s time to see how leasing and buying compare? Advantages of Buying You are the owner of the equipment. You can modify it without asking for permission, and if it no longer suits your needs, you can sell it. The equipment is an asset on your balance sheet, giving more weight to your business. If you plan to use the equipment for a long time, buying is more economical than leasing. There may be tax advantages in owning the capital assets, and possible federal or state incentives for purchasing items using green technology. You have a more direct relationship with the manufacturer. Where machinery is made to a company’s specifications, as at Reliant Finishing Systems for instance, you have access to the designer and builder throughout the life of your equipment. Disadvantages of Buying The upfront cost will take up a lot of capital or require you to get a business loan that cause you to incur debt. You have sole responsibility for maintenance, repairs, and insurance. If the equipment becomes obsolete, you may lose a great deal when you dispose of it. Advantages of Leasing For the entire period of the lease you know exactly what your payment is so you can budget for it. Your monthly payment will include most likely include maintenance on the equipment so you won’t have unexpected surprises. If your equipment becomes outdated, you simply can turn it in for a new machine at the end of the lease. You can keep your capital available for other purposes such as marketing or R & D. Leasing has tax advantages in that the entire cost of the lease can be tax deductible. Disadvantages of Leasing The lease will come to an end, and then you will be faced with the same decision again. By the end of the lease term, you will have paid all or most of the capital expense. But if you still need the equipment, you will either have to purchase it or pay a final settlement in order to keep it. Or, enter into a new leas[...]
2016-10-04T23:06:46ZA website is one of the most powerful marketing tools available to a small business. It increases a small business’ visibility, their ability to discover leads, and to convert those leads into sales. However, the success of a website depends on much more than aesthetic appeal. It also must be functional, accessible, user-friendly, and reliable. There are several essential components that must be included in order to maximize a website’s success.
A website is one of the most powerful marketing tools available to a small business. It increases a small business’ visibility and its ability to discover leads and convert them to sales. However, the success of a website depends on much more than just aesthetic appeal. It also must be functional, accessible, user-friendly, and reliable. There are several essential components that must be included in order to maximize a website’s success.
To be functional, your business website must communicate essential company information in a clear and concise way.
Some key elements required to ensure your website is performing its function include:
To be accessible, your site must allow users the ability to access, view, navigate, and interact with it 24/7.
Some key elements to ensure your website is accessible include:
A user-friendly website encourages good customer experiences at every level.
Some key elements to ensure your website is user-friendly include:
A reliable website is also a crucial factor in your site’s performance.
Some key elements to ensure your website is reliable include:
This is really just the beginning of creating a website that includes all the key elements a small business should include in their website design. It is important to remember that a good looking website is only the very first step in the process. To really get your website working for you as a true marketing method it must not only look good but also be functional, accessible, easy to use and extremely reliable.
To learn more about what your website should include to get it working for your small business, check out 50 Features Every Small Business Website Must Have to ensure it is being used to its maximize potential.
2016-10-04T13:22:26ZIt is about that time of year again - orange and black in every store window, the fragrant aroma of cinnamon sticks and apple cider in the air, and a Halloween Store in every city - maybe more than one. Have you ever wondered about these great big giant stores that pop up out of nowhere, last for 2 months and then close back up almost over night? Well we did a little research and discovered how they operate. While it may be too late for this year, you might want to think about opening one for next year.How To Open A Spirit Halloween Shop: It is about that time of year again – orange and black in every store window, the fragrant aroma of cinnamon sticks and apple cider in the air, and a Halloween Store in every city – maybe more than one. Have you ever wondered about these great big giant Halloween stores that pop up out of nowhere, last for 2 months and then close back up almost over night? Well we did a little research and discovered how they operate. While it may be too late for this year, you might want to think about opening one for next year. The first Spirit Halloween Store opened in 1983 and we understand there are almost 700 locations in 48 states. They generally open around Labor Day weekend and close in early November – just a few days after Halloween. So How Does It Work: Many of their stores are consignment operations. This means that Spirit ships the merchandise to the stores and takes a percentage of the sales. Inventory that doesn’t sale is shipped back to Spirit at the end of the season. Spirit even pays for the return of the goods. So what Do You Do: The consignment operator (that would be you) negotiates the lease with the landlord, purchases all the fixtures and supplies and hires and pays the staff. You operate under the Spirit name and comply with their basic merchandising and marketing philosophies. Spirit supplies the operator with the best assortment of Halloween merchandise in the industry. Spirit even furnishes the operator with POS terminals in order to ring sales and replenish merchandise during the season. The consignment operator controls his own expenses and pays only for what he sells. Want to Know More: CLICK HERE to get more information direct from the source about opening your own Halloween Mega Store. [...]
2016-10-04T04:26:01ZWhether you are a major department store selling designer goods or a local farmer selling your harvest at a local farmers market, accepting credit cards and processing wireless payments has never been easier. Services such as Apple Pay, Android Pay and Google Wallet ensure that this process doesn’t take longer than a couple of seconds. But how does this technology actually work and is it safe for you and your customers? How Safe Is Apple Pay? Whether you are a major department store selling designer goods or a local farmer selling your harvest at a local farmers market, accepting credit cards and processing wireless payments has never been easier. Services such as Apple Pay, Android Pay and Google Wallet ensure that this process doesn’t take longer than a couple of seconds. But how does this technology actually work and is it safe for you and your customers? Faster payment with NFC NFC, or “near field communication” is what makes wireless payments possible. Two devices equipped with NFC chips are able to establish a wireless connection between one another and exchange information. The active chip actives the passive chip in order to transfer small amounts of data. This method evolved from radio frequency identification and in order to work, the two devices need to be held together very closely (approximately 4 cm). This allows you to make payments with your card or even your smartphone without having to enter a pin. This provides obvious speed and great efficiency. Safety concerns Many people are worried about data protection. Cyber security expert Douglas Crawford from BestVPN.com understands the concerns: “With cashless payments, every purchase you make can and will be logged and tracked. Your bank and anyone else looking (such as the government or criminal hackers) can build up a very detailed and intimate picture of your buying habits. They can track what you like to eat, your hobbies, where you like to spend your leisure time, and much more.” Some of the most common security risks associated with NFC usage are eavesdropping, data corruption/modification, interceptions and physical theft. It is important to ensure that the companies NFC users do business with use secure channels that encrypt the data. But there are also many other things you can do to protect yourself from criminal attacks of this nature. How to stay safe You can use a VPN (Virtual Private Network) to encrypt your data while using wireless systems to buy and sell goods. That way data looks garbled even if it does happen to be intercepted. For consumers, it is important to lock your phone when not using it. Fingerprint or password protections are important security measures that can stop someone from making purchases and paying with your phone if it is lost or stolen. Using these protections is better for both the consumer and the merchant. Consider installing a reputable anti-virus program on your device. This will help protect your phone against malware which could potentially steal your sensitive information. This is particularly useful if you’re using an Android device. If you’re regularly using wireless payment systems, then it is a good idea to properly protect yourself from data theft. There are various ways in which this can be achieved. It might even be worth opening a separate bank account for NFC transfers, so that in case of an attack, your main account won’t be affected. [...]
2016-09-28T20:48:59ZLeasing a vehicle through your business but still need to keep to a tight budget? It can be done! Leasing is a more cost effective way of getting your hands on a brand new car, truck or van without worrying about depreciation and big upfront costs. Whether you’re planning on leasing from here or just browsing for ideas, check out this helpful guide below to ensure you know how best to spend your hard earned cash:Business Owner’s Guide To Vehicle Leasing Leasing a vehicle through your business but still need to keep to a tight budget? It can be done! Leasing is a more cost effective way of getting your hands on a brand new car, truck or van without worrying about depreciation and big upfront costs. Whether you’re planning on leasing from here or just browsing for ideas, check out this helpful guide below to ensure you know how best to spend your hard earned cash: Choose a vehicle that meets your needs Of course that brand new model vanilla white van with leather and Bluetooth phone pairing would be really nice to have. Ask yourself these questins: Do I really need it? Will it cost more than the vehicle that actually meets my needs? Sales men and be pushy so don’t fall for their sales pitch if you don’t have the budget for it. Do your beforehand, understand what your business needs and select your vehicle before you get to the lot. How much mileage do you need? Mileage is tricky. Many of us drastically underestimate just how far we drive so it’s important you overestimate when setting up your leasing policy. If you go over your agreed mileage amount you could be met with some unexpected fees that will be painful. Make a plan and know in advance what you think you will use and then over estimate for what you will REALLY use. Keep the vehicle in good condition It’s important that you maintain your leased vehicle to a high standard to ensure you aren’t charged for any maintenance when it’s returned. Have it serviced every year, keep it clean inside and out, do not modify the car and try to avoid scratching or denting it – although that can be difficult. If there is damage to the vehicle, try to have this fixed professionally before returning it. [ File # csp5874068, License # 2140534 ]Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php)(c) Can Stock Photo Inc. / KurhanEnsure your maintenance costs are covered Warranties and maintenance coverage is important when leasing a business vehicle. You don’t want anything to go wrong a couple of months in and have to foot the bill. Ask your leasing company what maintenance is included and make sure you get what you need in terms of coverage. For business owners, leasing a vehicle can definitely be a more cost effective way to go. It allows you to step into a higher end vehicle, for less money. Be sure you know what you need and have a plan and budget to stick to. As long as you take good care of the vehicle, service it regularly and get coverage for adequate maintenance and mileage, you should avoid any unexpected expenses down the road. [...]
2016-09-26T14:11:30ZThere are many compelling reasons to want to work from home. Perhaps you have small children at home or you can’t stand office politics. Or, maybe you just cannot take the one hour commute to work every day – each way. Whatever your reason, I’m sure it’s a good one. For me, I just like waking up a bit later, working in my pajamas if I want to and never listening to a boss I find to be a complete imbecile.4 Simple Businesses You Can Run From Home There are many compelling reasons to want to work from home. Perhaps you have small children at home or you can’t stand office politics. Or, maybe you just cannot take the one hour commute to work every day – each way. Whatever your reason, I’m sure it’s a good one. For me, I just like waking up a bit later, working in my pajamas if I want to and never listening to a boss I find to be a complete imbecile. The good news is, as technology progresses, working from home (or telecommuting) is becoming much more accessible. Both self-employment and job opportunities are popping up everywhere; making it that much easier for you to work and/or make money from the comfort of home. Here are few suggestions we have for you: 1. Open An Online Store: Online marketplaces such as Ebay and Amazon have made it very easy to set up a business selling goods online. You don’t need a website or any expensive overhead. All you need is a product and a Selling account and you are in business. If you need help selecting a product, check out sites like Alibaba where you can find almost any type of product imaginable. I recommend you sell what you like. For instance, if you are really into mountain biking and know a lot about quality bikes and gear, you could specialize in that. It really helps to enjoy what you sell so choose a product you really like or believe in. While you won’t need to pay business rent or have expensive overhead costs (at least not at first), you will need to set up a home office for you to comfortably work in. I recommend you find some out-of-the-way place inside your home that is quiet. You will most likely need a desk, printer, phone and file cabinet to store your important work. As you begin to set up your office, you will find there are many online stationery suppliers that have everything you need to set up the perfect home office – with a click of a button. 2. Become a Personal Tutor: If you have a talent, this can be a great business for you. Do you play an instrument, can you speak a different language, play the flute or or are you crazy good at math? If so, why not share your talent with others through tutoring and receive payment for all that knowledge you have. Tutoring is a huge industry and people can make a nice living doing what they know and love. All you need is your knowledge, some basic people skills and maybe some patience. List your business on Craigslist.com or find an agency to sign up with. Today, it is easier than ever to become a tutor for virtually no cost at all. 3. Become A Stock Trader: This one is not for the faint of heart as it certainly comes with a lot of risk. However, if you do have a love of the stock market, and the personality type to deal with the rise and fall of the stock market, perhaps trading could be for you. The invention of the internet and trading sites such as Trading 212, have certainly lowered the barriers to entry in this profession and made trading a profession that can easily be done from home. Trading is a very flexible occupation and you can do it as little or as much as you like. It is important to remember that trading is not an easy occupation. It may take many months and perhaps thousands of dollars in courses to become good at it. You also have to do a lot of research on the[...]
2016-09-21T00:31:33ZThis one is for all you out-in-the-field entrepreneurs that require rugged equipment in order to get your job done. Just a few tips for you...Working in a field service environment such as the utilities sector, comes with challenging environments and conditions in which the standard consumer device simply cannot perform. Water, dust and debris can all spell disaster for today’s modern devices, never mind dramatic changes in temperature or falls from a height. Products that offer constant functionality and extreme durability are essential for the mobile worker and provide greater overall performance. Software and devices that are suitable in the field service environment can be hard to come by, so here’s a list of key points and features to look out for when searching for your next device. Latest technology Having access to the latest technology is a must in this day and age. Being able to work productively and efficiently is essential for all roles regardless of where and when you work. Working in most field service roles means you need the ability to access and communicate information in order to work effectively. Most work will inevitably be carried out in hazardous or remote locations, both of which provide far from optimal working conditions. Rugged laptops and devices with the technological ability to perform are the answer to this problem. These mobile devices offer super-fast processor flash storage, high quality graphics, quick performance and the multi-tasking capability that’s necessary in challenging work environments. For example, covering a full shift or deployment can be a challenge without using the latest developments in technology, like hot-swappable batteries that allow you to switch batteries without shutting down or interruption. Security features Keeping your data, information and work safe is always important, although it can be a difficult task. Tablets and mobile devices can be equipped with a variety of security features and software to increase security and protection. For example, incorporating software which disables your device once it detects an unauthorised entrance should be a first precaution. You can even equip yourself with anti-tampering devices and access scanners to add extra layers of protection to your data. Hardwearing screens Screens are by far the most important part of any device, but they’re also the most susceptible to damage. Finding a screen that’s functional, good quality and durable is a challenge, but they are available and almost essential for operatives working out in the field. One manufacturer’s revolutionary Lumibond 2.0 technology, for example, offers an extremely durable screen which bonds a glass display with a touch screen and an LCD, enhancing touch functionality whilst providing a more readable display in all conditions. While tapping, pinching and zooming is second nature to consumer device users, projected capacitive multi-touch technology doesn’t work with gloves on or in the rai. Lumibond screens, on the other hand, allow you to use gloves and pens as well as your fingers, even when the screen is wet. Built for extreme environments Being able to work in any environment is critical. Altitude, temperature, precipitation, water and dust can all spell disaster for most standard electronic devices, which isn’t ideal for the operative in the field trying to communicate with their base. From the freezing cold to heat as high as 60°C, you need ruggedized equipment with integrated heaters and optically bonded displays that can cope in extreme temperatures. Many rugged devices built for utility engineers are ATEX certified, meaning the product has been tested for performance and functionali[...]
2016-09-21T00:04:25ZJust last month I was contacted by a young man named Chris who said he had discovered www.BusinessOpportunities.biz, back in 2014 while he was 17 and still in high school. He said he started his own app development business and had grossed more than $4MM as of August 2016. He wanted to say thank you for the wisdom in our blog pages. Today very young people like Chris are becoming millionaires at an astounding rate. Students today are bright, sophisticated and technologically savvy. They use offers from websites like pay for essay to get their homework done, so they can get busy writing code, creating apps or developing entire websites and creating their own livelihood. Thinking about all these young entrepreneurs inspired us to put together a list of the Top 10 Business Movies that every young person should. Here it is: Just last month I was contacted by a young man named Chris who said he had discovered www.BusinessOpportunities.biz, back in 2014 while he was 17 and still in high school. He said he started his own app development business and had grossed more than $4MM as of August 2016. He wanted to say thank you for the wisdom in our blog pages. Today very young people like Chris are becoming millionaires at an astounding rate. Students today are bright, sophisticated and technologically savvy. They use offers from websites like pay for essay to get their homework done, so they can get busy writing code, creating apps or developing entire websites and creating their own livelihood. Thinking about all these young entrepreneurs inspired us to put together a list of the Top 10 Business Movies that every young person should. Here it is: “The Aviator” by Martin Scorsese, 2004 This is a biographic movie about Howard Hughes, inventor in the field of aviation and founder of one of the largest corporations in the world. Howard Hughes was a visionary and a genius and was not afraid to go after the things he wanted. You will find his ability to keep pressing forward an inspiration for sure. “Jerry Maguire” by Cameron Crowe, 1996 What a great film! As a sport agent, Jerry Maguire (Tom Cruise) finds himself forced to go out on his own – taking with him just one client. At first it seems an impossible task and that failure is certain. Then things begin to turn around and he ends up a wonderful success in life, love and business. It is a really great movie. “Casino” by Martin Scorsese, 1995 Martin Scorsese and Robert De Niro gave us a classic film about money, mafia and a look into the darker side of business. This film teaches that there are consequences to everything we do – both in life and in business. “Boiler Room” by Ben Younger, 2000 This story is an ongoing moral puzzle inside the mind of one man seeking a good life. It shows us that we should be careful what we wish for. We think if we have a better job or a better car we will be happier. In reality, better things can bring more questions, mess and challenges too. “Pirates Of Silicon Valley” by Frank Fitzpatrick, 1999 This film portrays the early lives of the greatest digital brains of all time, Steven “Steve” Jobs and William “Bill” Gates. It may be difficult to imagine these men as young, every day college students but this movie will bring it all to life. This movie will teach how to make your way from amateur scientist to well-known genius. Remember, if you are a busy person or still in school and you are struggling to get it all done and start a business, CLICK HERE to discover a great site to help you get some of your work done – better and faster. “Citizen Kane” by Orson Welles, 1941 More than a tur[...]
2016-09-19T15:46:19ZSo you want to start a business. You have your idea ready and you know how you want your business to look in your mind. Maybe you even have a business plan and some team members. But is this enough? In today’s society, it seems like everyone wants to start a business. Thanks to the Internet, the bar for starting a business has been significantly lowered. But if you want to your business to be successful, then the bar for success is still quite high. It’s important you know a few things first, before just diving in. Follow these tips to help you avoid amateur business owner mistakes.
So you want to start a business. You have your idea ready and you know how you want your business to look in your mind. Maybe you even have a business plan and some team members. But is this enough? In today’s society, it seems like everyone wants to start a business. Thanks to the Internet, the bar for starting a business has been significantly lowered. But if you want to your business to be successful, then the bar for success is still quite high. It’s important you know a few things first, before just diving in. Follow these tips to help you avoid amateur business owner mistakes.
Stick to your strengths
Time is your biggest asset as a business owner. If you are going to be the person in charge then you need to use time incredibly carefully. This means playing to your strengths. Don’t waste time learning mobile app development if you’re main strength is as a writer. Find someone on your team who can help you develop an app. Find a specific android app developers who you can make use of their skills and talents. Don’t waste time micromanaging your team, you need to empower them to make decisions on their own without you watching them all the time. Besides, you will have your own work to do.
Establish your focus and stick to it
This is one of the most important things for a business owner to do. Success is the culmination of all the hours of work you put in coming together. If you keep switching your focus your hours won’t add up to anything. You need to pick a path and stay focused. Focus on building relevant skills and get help where you need it. Don’t jump at every opportunity, make sure you analyze and decide what course of action will take you to your end goal.
Be prepared for some hardship
Nothing will fully prepare you for the hardships of business. Business is unpredictable and requires you to be flexible. You need to learn new things during stressful situations. You need to be prepared to switch gears and make decisions on a daily basis. It’s important to spend time planning, but don’t waste your time sitting around and doing nothing but planning. You’ll need to find a balance between action and planning. This is the best way to be a successful business owner.
We hope you have enjoyed reading these 3 Excellent Tips to Start Your Business. Remember, the most important part of being a business owner is consistency. You need to have an end goal in mind and stay focused. Running a business will not be easy and will require mental toughness. You need to take care of your health and your mind. Make sure to focus on your strengths and get help where you need it. Following these tips will help you achieve your business goals!
2016-09-19T05:02:08ZVideocasting can help you build your brand and company. It’s an excellent opportunity, one you don’t want to miss out on. So what is a videocast? Instead of just putting up a website and having people look at your pages, you can create a video with interesting power point pop ups that makes your customer feel like the know who you are and gives them all sorts of interesting information. Here are a few tips to help you create your first Videocast ever:Videocasting can help you build your brand and company. It’s an excellent opportunity, one you don’t want to miss out on. So what is a videocast? Instead of just putting up a website and having people look at your pages, you can create a video with interesting power point pop ups that makes your customer feel like the know who you are and gives them all sorts of interesting information. Here are a few tips to help you create your first Videocast ever: Understand Your Marketing Channel If you want to make the most out of your videocasts, make sure you understand how your marketing channels work. The Entrepreneur says that social media is often used in three ways: to build up brand awareness, to monitor a brand and to launch new products. Once you know which tactic you’re doing, you can plan for a better videocast. Go with a Reliable System An excellent web conferencing system can let you do so much more than one with zero frills, so make sure you select a system from a reliable and trustworthy company. Online videocasting through BlueJeans is a sound option and should provide you with enough bells and whistles to make you happy. With a ton of features, you can make a videocast or host online events with BlueJeans Primetime. It’s a great interactive tool to add to your communication platform. And the best part is the high-resolution screen that offers the best multimedia experience for you and your customers. Choose Multi-Point Functionality As more and more people insist on more flexible solutions at work—from telecommuting opportunities to teams operating remotely—the ability to access software from any number of devices is becoming the norm. Don’t get left behind when you choose an online multimedia solution. Make sure yours offers the same flexibility so that you and your team can easily create your videocasts whenever and wherever you happen to be. That “anytime, anywhere” access is going to simplify your life in the best way. Combine It with Social Media That videocast isn’t going anywhere, though, no matter how cool, awesome, or hands-down exceptional it is… unless you combine your efforts with social media. If your website is your calling card—as it contains your information and contact number—then your social media channel is the gateway to your customers. The rapid-response feature of social media gives your business the opportunity to reach out and take part in the lives of your customers. It makes for an entirely different kind of professional relationship, one that’s casual, friendly and human, which is a major departure from the stilted business-speak companies used to rely on. If you want to make an impact, don’t ignore your social media. Pay Attention to the Lighting Proper lighting makes a difference, says the Social Media Examiner. Expect to spend a bit of money on the right equipment to ensure that the lighting is just right. Don’t have the budget for it? No worries. You can incorporate natural light into your videocasts as much as possible to compensate for the lack of equipment. That’s going to help heaps in making your products appear in the best possible light. You[...]
2016-09-19T04:00:52ZIt is not too late. If you are seriously looking for the perfect franchise and want to attend a trade show to find hundreds all in one place, the Franchise Expo West is October 6-8, 2016 at the Colorado Convention Center in Denver. Read the Post to find out dates for 2017 as well as wonderful education information
One great thing about trade shows is you really get the opportunity to meet with dozens of franchises all at one time. You can speak with “their people,” see them face to face and discover if they may be a right fit for you. There also may be an opportunity out there that you find at the Expo, that you may never have thought of, but saw it and really liked.
Another great thing about trade shows is they often have a lot of training and education opportunities – which are wonderful if you are just starting out or even for a seasoned business person who just has more questions about franchising and wants to get it right.
It is not too late for 2016. CLICK HERE to check out the International Franchise Expo’s website to see the remaining expo dates for 2016 and the 2017 schedule.
CLICK HERE to check out their education schedule for “Buying A Franchise” because it is a good one.
2016-09-19T03:32:59ZThis is an article from Entrepreneur.com It is really excellent and will share with you some great ideas about businesses you can start while still in school and/or with very little funds. I hope you enjoy it. Click The Title Above To Read More
This article is from Entrepreneur.com
What do Microsoft, Dell, Napster and Facebook all have in common? Aside from being among some of the most market-shaking companies of the last quarter century, they were all also created by college students. CLICK HERE to read more.
2016-09-16T21:06:04ZThis article was originally posted in 2014 but it continues to be one of our Reader Favorites so we are posting a slightly updated version. It is an interview of an Actual McDonald's Franchise owner answering all your questions about opening and owning a Mickie D's. Enjoy!Reddit user McSoldIt is business man from New Zealand who has owned a total of three McDonald’s franchises. He’s in the process of selling his last of the three, so took some time out of his busy day to answer a bunch of questions from random Reddit users. McDonald’s, if you’ve been living under a rock, is the world’s largest chain of hamburger fast food restaurants, with about 68 million customers daily in 119 countries across 35,000 restaurants. RELATED: TOP RESTAURANT FRANCHISES Where did you get the experience to start your first one? From about the age of 19 I worked at McDonald’s, worked my way up from the bottom, and eventually became a Shift Manager. I went to College and got a Business Degree, got a loan, and built a McDonald’s! They say that McDonald’s employees always notice the best places for new McDonald’s, they aren’t kidding. This helped choose the position for my first store. RELATED: ALL KINDS OF STUFF YOU DIDN’T KNOW ABOUT MCDONALD’S What about someone who has the funds but has zero experience running a food restaurant? Approach your corporate office. You don’t necessarily need the hands-on experience in regards to service, but you will need some experience in running a business, so a degree would help in that department. Hi. About the loan – how much did you have to put in and what was your credit situation then for you to get approved for a $650k biz loan? basically, how does one get $650k to start a mcD? thanks. The bank saw me as a viable ‘investment’, and they saw that McDonald’s loans pay off very quickly, and the chances are, if I got a loan with them, I’d bank with them too. So that’s my thinking behind it. What was your worst customer experience? People swearing at me when they realize who I am. I’ve been blamed for the hospitalization of an individual due to obesity. Wasn’t my fault – they just didn’t balance their diet. Do you have any regrets? In hindsight, yes. Having the food court store really damaged the company financially, especially after it closed – barely broke even on my initial investment, which was heart breaking. How many complimentary ketchup packets could i take before i could get kicked out? All of them. Just ask for the box. Would you ever have given me the Big Mac sauce? Because no-one ever lets me have it on my fries. Yeah, of course! We can do that by squirting some into a sundae lid, and charging you for one sachet of Mayo, which is 40c. Suggest this to the server next time you’re there, they’re still making money off of it! Do you eat the food? Be it occasionally or regularly? Thanks. Very occasionally. I don’t know why, but I’m not actually too fond of McDonald’s – ever since I started working there as a teen. About what % of your revenue did you personally take home as income after operating costs? I took home 15%, which was around $600,000 last year. USD that’s 572k. What kind of qualifications is required to open a Mcdonald’s franchise (apart from money, is there certain criteria you must fulfill)? How much capital are you required to have to open a McDonalds and what exactly do you own? You’re required to have a busine[...]
2016-09-16T03:31:03ZThis is a guest post for all you wannabe app developers and online traders out there. It is an example of how you can take an every day online trading platform software and make it better with the development of a mobile app. This idea can be applied to any concept so those of you app developers out there, we hope you find it useful:This is a guest post for all you wannabe app developers and online traders out there. It is an example of how you can take an every day online trading platform software and make it better with the development of a mobile app. This idea can be applied to any concept so those of you app developers out there, we hope you find it useful: As a multibillion dollar business, online trading has attracted a large number of players from all walks of life. For traders, their trading platform is their main business tool. These trading platforms e.g. Ameritrade’s “Think of Swim” are supposed to provide users with a winning combination of analytics, information, charting and up to the minute reporting on the markets. But Trading platforms are not always perfect Existing trading platforms can have some disadvantages that could undermine the profitability of your trading business. Key items a trader needs are: Availability – your platform needs to be available from anywhere and at any time (crucial for online traders). Functionality – you must have unlimited access to all functions such as financial data, orders, deals, and more. Security – unauthorized access and a leak of financial information must be prevented. Learnability – platforms need to be easy to learn and quickly master. Unfortunately, trading platforms can be missing some or all of these features. So can a Mobile App be a solution? Experts from EffectiveSoft believe that the development of mobile financial apps can be a solution. For one, a mobile app is a flexible tool that is easy to use. It can also be accessed any time from a mobile device, thus ensuring high efficiency and effectiveness to its users. Consequently, traders can make a major step toward virtually unlimited income potential. Developers of such an application will have to solve a few problems though. Online traders today own mobile devices that use different OSes like iOS, Android, BlackBerry, and more. That is why a cross-platform app must be created. The app also must also provide a high level of security to its users as it will contain a large amount of financial information. Therefore, all security threats must be eliminated to avoid financial data leakage of any kind. Functionality is another very important feature the app must have. Traders have to monitor different stock performances, charts, market trends, currency rates etc. and they need accurate information fast. Ease of use and access are of paramount importance to traders. The app needs to be very easy to use and user friendly so a new or seasoned trader can master it right away. Custom business software is sure to assist a company with increased profitability and untapped opportunity. Could your business use an app? If so, make sure to partner up with an app development company that knows the features an app must contain to help lift your business to a new level of success. [...]
2016-09-21T16:38:12ZHere is an interesting article about a Japanese scientist that developed a product for a company he was working for and it became a very successful product we all know of today, we just didn’t know what it was really called.What Is Alcantara & Who Created it? Here is an interesting article about a Japanese scientist that developed a product called Alcantara for a company he was working for. This product became very successful and it is something we all know of and use today. We just didn’t know what it was really called. If you have ever read a car review you are likely to come across the words “Alcantara” or “Ultra-suede”. But what is this mysterious material all about? We begin with a snapshot of history. In 1970, Miyoshi Okamoto developed a synthetic material for Toray Industries, the company he was working for. Two years later, Toray signed an agreement with the aniC Group (which later became an Italian company named Eni), and after Eni formed a joint venture with Toray, a commercial patent was created for the material. Fast forward a few years to 1981, and Alcantara S.p.A. was created with 51% ownership by Eni, and 49% by Toray. If you, like me try to find an understanding of why Alcantara is used in luxury cars or racing cars you probably stumble upon the company’s description on their website: “… a unique and innovative covering material, the result of a unique and proprietary technology. It offers an extraordinary combination of sensory, aesthetic and functional values, and an ethical and social awareness that characterizes a contemporary lifestyle.” Come again? In a nutshell, Alcantara/Ultra-suede is a synthetic composite which is more stain resistant and abrasion resistant compared to suede. Alcantara tends to be featured in high-end European cars, though Asian Manufacturers like Nissan have started adapting the stuff for more practical reasons than pleasurable ones. Anyone remember the 20013 Maybach? The land frigate famously used the stuff in areas that were susceptible to cigar smoke stains, while real suede was reserved for more, out-of-the-way areas. Alcantara is applied just like other material in a cars the interior. If used on the seats, it’s worked like leather and if on the dashboard it’s pressed on by laminating presses. So nothing has to change in the manufacturing process other than materials used. Alcantara has obvious benefits. Although it is almost as expensive as leather, it is lighter (the magic criteria in race cars), more absorbent for liquids (that’s why you find it on so many steering wheels of fast cars including race cars) and it’s nonreflecting (another reason why it’s on race car dashboards). Some automakers speak of the Arizona test. The Arizona test tries out Alcantara’s performance when exposed to UV and high temperatures. Fancy cars like Lamborghinis or BMW M Types have different formulations of the material. The most common feature Alcantara is used for are trim pieces like seats and headliners. So the next time you check out a fine car or someone mentions the term “ultra-suede” to you, you will know it is really Alcantara and when and by whom it was developed. [...]
2016-09-01T16:42:13ZOf course being an Artist and/or Musician is a magical form of self-employment. The truth is, those forms may be some of the most difficult out there – in terms of self-promotion. Promotion is the key and for many artists, they may not have time or the skills to do so. Yet in today’s modern world, it is more and more critical to understand digital marketing and promotion. Be sure to read this article on Marketing tips for musicians and artists and small business owners for 50 excellent ideas.
Of course being an Artist and/or Musician is a magical form of self-employment. The truth is, those forms may be some of the most difficult out there – in terms of self-promotion.
Promotion is the key and for many artists, they may not have time or the skills to do so. Yet in today’s modern world, it is more and more critical to understand digital marketing and promotion.
Be sure to read this article on Marketing tips for Musicians and Artists and small business owners for 50 excellent ideas.
NOW FOR SOME DATA:
The Global Picture
There are almost three billion people – which equates to 40 percent of the population of the world – that are currently using the internet. By the close of 2014, the total number of internet users reached over three billion. Two thirds of the users of the internet come from the developing world. In the various developing countries, the total number of users of the internet will have doubled in just five years from 974 million in 2009 up to 1.9 billion in 2014.
Devices for Accessing the Internet
One of the biggest changing factors in digital marketing is how people access the internet. In the past, PC computers were the most popular option for accessing the web; however, this number is quickly falling, while the use of smartphones is steadily increasing. The ‘proof is in the pudding:’
There are other options of newer technology that are being used to access the internet including a smart wristband, smart watch and smart TV. While these are small users in the grand scheme, things are changing fast and so they should be considered when developing a digital marketing strategy.
The Lifecycle of Customer Engagement
The purpose of a strong digital marketing strategy is to grow customer engagement. The reach your brand, product or service has determines traffic and profits. A properly planned and executed digital marketing agency can also help you to grow your audience.
As an Artist and Musician, you already know how important it is to take the steps necessary to reach your customers or audience. Your next step now is to create an effective digital marketing strategy, be consistent and find your way to success.
2016-09-01T15:37:32ZI know when you are starting out with a new business you need to save money everywhere you can. Is it possible that one of those ways could be with your vehicle? I used to be one of those people who had to own a new car every three years. It didn’t matter how much money I was wasting, I think it was tied up with my image somehow that I had to have a new car to show I was doing well. Even when I had a low paying job (and was working for the man) and could not afford my car payment, I still purchased a new car.I know when you are starting out with a new business you need to save money everywhere you can. Is it possible that one of those ways could be with your vehicle? I used to be one of those people who had to own a new car every three years. It didn’t matter how much money I was wasting, I think it was tied up with my image somehow that I had to have a new car to show I was doing well. Even when I had a low paying job (and was working for the man) and could not afford my car payment, I still purchased a new car. So the other day I did some math. My husband bought a used truck back in 2007. It was a 2003 Ford F150 “one owner” truck in very good condition. My husband paid $8,900 for the truck and has driven it for years (it is now 2016). He is meticulous about his automobiles and has taken very good care of this truck and is now thinking about getting a “newer” used truck to replace it. We looked on autotrader.com and in the bluebook and found his truck is worth about $7,500 due to the excellent condition it is still in and its relatively low miles. So I figured that means, after he sells the truck, he only really paid $1,400 for the truck ($8,900 – $7,500 = $1,400). As he has owned it 10 years, when I divided $1400 by 10 years, that is an annual cost of $140 for his truck and a monthly cost of $12! Wow. I was blow away by this. I realize I have wasted so much money over the years on new cars. Cars I buy for $28,000 and three years later they are worth $18,000 or less. I’ll admit that buying a new vehicle can be quite exciting. If you can afford to do it, and money is no object, then you should absolutely buy new if you want. I am just telling you the lesson I learned from my husband about buying high quality used cars and selling them for almost what you paid for them – and saving tons of money. Money you can use to start your business! So what do you do if you want to buy a used car but are short on funds? There are multiple payday lenders that can help you get the money for a high quality used car. Remember, used vehicles can be just as nice and efficient as new vehicles and come with a much lower price tag. Search for cars on sites like cars.com and autotrader.com and look for “one owner vehicles” or cars with low miles and be sure to always ask for a Carfax to make sure the care is free of accidents because that can really affect the value. Other benefits of buying a used vehicle are: No Depreciation (or little anyway) Lower Price (buy it after someone else paid the depreciation) Huge Array of Vehicle Options If you are interested in purchasing a used vehicle, and need to get your car financed and won’t quality for a traditional bank loan, contact Check Into Cash and see how they can help you. And remember, if you are looking to save money to get your business started, or just save money overall, do the math and you will probably see that buying a high-quality used vehicle is a much better way[...]
2016-08-25T06:02:28ZLet’s face it, small businesses today have a lot to handle. From accounting to customer service and everything in between, many business owners seem to need to do it all. Many lack the desire and/or revenue to hire multiple employees to handle the work load. This means that business owners can end up wearing many different hats. For you owners out there, we want to tell you there are many Software tools available to help with time-consuming tasks like book keeping, payroll and customer service. Here are 5 positions you can fill with software: Let’s face it, small businesses today have a lot to handle. From accounting to customer service and everything in between, many business owners seem to need to do it all. Many lack the desire and/or revenue to hire multiple employees to handle the work load. This means that business owners can end up wearing many different hats. For you owners out there, we want to tell you there are many Software tools available to help with time-consuming tasks like book keeping, payroll and customer service. Here are 5 positions you can fill with software: Accounting Let’s start with accounting. Most start-ups and small businesses don’t have the revenue to justify hiring a full-time accountant. Completing accounting tasks is an important part of knowing how your business is doing, yet can be difficult if you don’t have an accounting degree. Accounting software can make keeping track of your business’s books simple, especially if you choose a good one. The best options will offer a lot of extras to help you expand your business. Sage 50 accounting software, for example, can help you with inventory, vendor management, sales and give you a comprehensive view of how your business is using its money. Knowing where your money is going is a very important feature to a business working on a tight budget. Using a good accounting software should provide you with business analyses tools so you can see where your profit centers are and help you find opportunities to earn more. Whether you’re tackling the accounting yourself or have an employee to do it, a good accounting software will make your life a whole lot easier. Human Resources Human Resources Now for Human Resources: If you have multiple employees, you know that keeping track of benefits, payroll, and time sheets is a time-consuming job. Small businesses rarely have the money to hire a dedicated HR or payroll specialist, so HR tasks often wind up with administrative assistants or office managers. Yet these personnel already have long lists of other tasks they need to complete to make sure the business runs smoothly. Human resources software keeps track of time and attendance, payroll, and benefits. When everything is together in one place, it’s easier for you to see how much each employee costs your business and whether you’re having any time and attendance issues, especially with remote workers. So if you are trying to do everything yourself, we recommend you look into a good human resources software. Marketing Small business marketing: We all know if you are running a business, your marketing is an essential part of the business. Yet, many small businesses don’t have anyone on staff who was hired for his or her marketing experience. You can probably learn to set up your own blog and mailing list, but if marketing isn’t your specialty, I would recommend leaving this to the prof[...]
2016-08-22T22:28:30ZEvery business has to save money where it can and these days this seems more important than ever. I have a pretty small office and recently needed a new copy machine. I upgraded to a Canon and I can’t say enough nice things about it. I have discovered the equipment I use makes a dramatic difference on my daily productivity and efficiency levels...Every business has to save money where it can and these days this seems more important than ever. I have a pretty small office and recently needed a new copy machine. I upgraded to a Canon and I can’t say enough nice things about it. I have discovered the equipment I use makes a dramatic difference on my daily productivity and efficiency levels. How much space do you have? If you are in the market for new equipment, first assess how much space you have. Today, there are many small machines that can fit into a modest size office and do a heck of a lot of work. I would highly recommend a multi-functional machine – especially if you are short on space. One machine to look at is Canon’s PIXMA 6850. They are affordable and offer a scanner, printer and photocopier all in one compact case. This gadget is an absolute workhorse. It is one of the smallest printers on the market yet it can do everything you need it to do. It is wireless which is a MUST these days. This means you can send documents back and forth wherever you are and however far you are from your office. I love this! You’ll find it’s easy to use The PIXMA 6850 has a 7.5cm colour touchscreen, which makes it easy to do what you need to do – just a few swipes and taps will do the job. The screen also makes it simple to navigate the printer’s menu – it’s based on the kind of intuitive menu you’ll find on a smartphone, so you can be up and running within minutes of plugging it in the first time. You’ll look like a professional photographer This printer uses Canon’s FINE technology and can produce professional-quality photos that look great. The photo detail is great with deep blacks and intense reds that make your photos look tremendous. It prints great photos in 41 seconds or less. You can replace individual cartridges when they run out This is the best feature – you can replace any of the 5 cartridges separately as they run out. Not only does this save money but it also saves the environment. It also accepts XL cartridges which is a must have if you are doing a lot of printing. One last thing You can set the printer to automatically print on both sides so you don’t spend as much on paper – what’s not to love? So how important is your office printer? VERY as far as I am concerned. Having a good one can save you lots of time and money and make your work life much more productive. Of course there are many great printers on the market today – at a fraction of the cost of what they once were. I recommend you do a little research, select an “all in one” style as they are amazing. Look for features that allow you to send things to your office printer from your cell phone – while you are out at a coffee shop or a business meeting. All in all, make your life a whole lot easier. [...]