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Preview: Small Business Marketing Blog from Duct Tape Marketing

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Last Build Date: Fri, 02 Dec 2016 15:00:52 +0000

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Stop Hoping For Referrals – Build Your Referral Teams and Start Getting A Referral A Day

Fri, 02 Dec 2016 15:00:52 +0000

Stop Hoping For Referrals – Build Your Referral Teams and Start Getting A Referral A Day written by Guest Post read more at Duct Tape Marketing

Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]




The Power of Proactive Customer Service

Thu, 01 Dec 2016 15:00:35 +0000

The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing

Are you happy now? Or simply, happy overall? As a company, you don’t just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customer’s satisfaction throughout his or her entire journey with a company is 30% more predictive of overall […]




The Rules of Effective Copywriting

Wed, 30 Nov 2016 12:22:19 +0000

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]


Media Files:
http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~5/T02sYYEvCV4/John_Interviews_Joanna_Wiebe.mp3




Why You Must Address Problems Before You Can Offer Solutions

Tue, 29 Nov 2016 16:20:11 +0000

Why You Must Address Problems Before You Can Offer Solutions written by John Jantsch read more at Duct Tape Marketing

You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]




Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle

Tue, 29 Nov 2016 15:00:12 +0000

Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle written by Guest Post read more at Duct Tape Marketing

When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Through my years in various marketing roles, I’ve gotten lucky and also learned the hard way about which processes should and should not be automated. […]




Weekend Favs November 26

Sat, 26 Nov 2016 14:00:00 +0000

Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]




The ROI of Lead Scoring

Wed, 23 Nov 2016 19:28:50 +0000

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. However, lead generation neglects a critical element for creating a real return on investment: lead scoring. As evidenced by the CMI study, many small business […]




How to Successfully Scale Your Business

Wed, 23 Nov 2016 12:15:22 +0000

How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]


Media Files:
http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~5/TJdq7DngEs4/David_Finkel_Interview.mp3




The Key to Ranking Your Local Business in Google

Tue, 22 Nov 2016 17:26:37 +0000

The Key to Ranking Your Local Business in Google written by John Jantsch read more at Duct Tape Marketing

For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that […]




Weekend Favs November 19

Sat, 19 Nov 2016 14:00:08 +0000

Weekend Favs November 19 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]