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Preview: Small Business Marketing Blog from Duct Tape Marketing

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Last Build Date: Mon, 27 Feb 2017 15:00:24 +0000

Copyright: © John Jantsch. All rights reserved.
 



How to Use Content Upgrades and Capture More Leads

Mon, 27 Feb 2017 15:00:24 +0000

How to Use Content Upgrades and Capture More Leads written by Guest Post read more at Duct Tape Marketing

Without a content upgrade, every time someone reads your post, something terrible happens… Nothing. It doesn’t matter how much traffic you get. It doesn’t matter how many shares or comments. Unless that traffic is converting, it’s worthless. Content upgrades are like patching holes in a leaky pipe – it stops the water (aka your traffic) […]




Weekend Favs February 25

Sat, 25 Feb 2017 14:00:52 +0000

Weekend Favs February 25 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]




3 Insights for Creating Viral Content

Fri, 24 Feb 2017 15:00:57 +0000

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing

The great thing about content marketing as a whole is its ability to achieve various marketing goals through different content strategies. From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs of […]




Use Design to Elevate Your Content Marketing

Thu, 23 Feb 2017 15:00:15 +0000

Use Design to Elevate Your Content Marketing written by Guest Post read more at Duct Tape Marketing

You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute, 77% of marketers reported […]




Why You Should Put Profit First

Wed, 22 Feb 2017 15:07:01 +0000

Why You Should Put Profit First written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s episode of the Duct Tape […]


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The One-Week Social Selling Action Plan

Wed, 22 Feb 2017 15:00:34 +0000

The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing

Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process?  What if you could replicate that dynamic on a much larger digital scale? Your friends of friends are not hiding in distant corners of the world, […]




The true power of referral marketing and how you can use it today to grow your small business fast

Tue, 21 Feb 2017 15:00:04 +0000

The true power of referral marketing and how you can use it today to grow your small business fast written by Guest Post read more at Duct Tape Marketing

Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them. Word-of-mouth is a subtle process that is present everywhere in our daily lives. The reason for which a […]




Must Have Homepage Elements

Tue, 21 Feb 2017 13:22:44 +0000

Must Have Homepage Elements written by John Jantsch read more at Duct Tape Marketing

Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website needs to be visually pleasing to its audience and have the functionality and user […]




Weekend Favs February 18

Sat, 18 Feb 2017 14:00:52 +0000

Weekend Favs February 18 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]




How to Optimize Your Referral Program and Boost Your Sales

Fri, 17 Feb 2017 15:00:16 +0000

How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing

Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know it does. But here’s the thing: creating a referral program isn’t hard. With software companies like ReferralCandy and Referral SaaSquatch, it has never […]