Last Build Date: Wed, 17 Aug 2016 19:26:53 +0000
Wed, 17 Aug 2016 18:02:08 +0000
A few weeks ago I talked to a roomful of marketers and operators at the Florida Restaurant and Lodging Association Summit. I delivered a version of my GRANDE GROWTH presentation that shares the importance of small businesses needing to look bigger and big businesses needing to act smaller in order to find long-lasting success.
Wed, 13 Jul 2016 19:47:27 +0000
Chris Zook has done it again. He’s written another smart book on business growth. This time, Chris and James Allen turn their attention to the importance of maintaining the business soul that the founder instilled when the business began in
Tue, 09 Feb 2016 14:48:06 +0000
The headline is misleading. Branding isn’t easy but it can be made easy. How? By being simple. Yes, simple.
Mon, 28 Dec 2015 12:53:32 +0000
Bruce Mau is a designer, thinker, articulator, and massive change provocateur. In 1998, at a conference for design-types, he shared 43 quick-hit ideas ripe for rumination to inspire people to go beyond thinking different to doing different.
Mon, 07 Dec 2015 01:22:33 +0000
“Before people buy from you, they’ve got to buy into you.” — Chuck D
Wed, 18 Nov 2015 18:34:15 +0000
According to US Census data, the total amount of retail dollars Americans are expected to spend this year is approximately $4.5T. That’s $4.5 trillion retail dollars spent in physical places (stores, restaurants, etc.) and in digital spaces (online, mobile, etc.).
Tue, 13 Oct 2015 12:43:50 +0000
Businesses have a choice in how they treat employees to make profits. They can choose the low road by offering employees low wages, basic benefits and uninspiring, menial job responsibilities. Or, they can choose the high road by offering employees a living wage, better benefits and a job that motivates them to do great work. Unfortunately, too many businesses choose the low road.
Tue, 29 Sep 2015 20:23:28 +0000
Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following. Craig Wilson spent eight years at Patagonia in various upper-level marketing roles and shares his perspective on the Patagonia loyalty model in the just-published book, The Compass and the Nail.
Wed, 19 Aug 2015 11:35:33 +0000
For too many years, stuttering stifled my voice and stunted my growth. It wasn’t until I reached a very low point in my life that I decided stuttering wasn’t going to manage me. Instead, I was going to manage my stuttering. Meaning, I wasn’t going to allow the shame and guilt of stuttering to silence my voice. I was going to use every tool I had learned to minimize my disfluency and actively seek opportunities to speak, even if I stuttered. It was simple. For me to stop stuttering, I had to start talking.
Mon, 03 Aug 2015 15:35:52 +0000
Conscious Capitalism is a relatively new concept of doing business by leading with empathy, not authority. Sadly, too many businesses are led by fear and stress where bosses lead with fear and inflict stress on employees to get stuff done.