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Preview: Brand Autopsy

Brand Autopsy



John Moore | marketing strategist



Last Build Date: Wed, 17 Aug 2016 19:26:53 +0000

 



Obsess over Customers

Wed, 17 Aug 2016 18:02:08 +0000

A few weeks ago I talked to a roomful of marketers and operators at the Florida Restaurant and Lodging Association Summit. I delivered a version of my GRANDE GROWTH presentation that shares the importance of small businesses needing to look bigger and big businesses needing to act smaller in order to find long-lasting success.

The post Obsess over Customers appeared first on Brand Autopsy.




The Remedy to Maintain the Founder’s Mentality

Wed, 13 Jul 2016 19:47:27 +0000

Chris Zook has done it again. He’s written another smart book on business growth. This time, Chris and James Allen turn their attention to the importance of maintaining the business soul that the founder instilled when the business began in

The post The Remedy to Maintain the Founder’s Mentality appeared first on Brand Autopsy.




Branding Made Easy

Tue, 09 Feb 2016 14:48:06 +0000

The headline is misleading. Branding isn’t easy but it can be made easy. How? By being simple. Yes, simple.

The post Branding Made Easy appeared first on Brand Autopsy.




Beyond Thinking Different to Doing Different

Mon, 28 Dec 2015 12:53:32 +0000

Bruce Mau is a designer, thinker, articulator, and massive change provocateur. In 1998, at a conference for design-types, he shared 43 quick-hit ideas ripe for rumination to inspire people to go beyond thinking different to doing different.

The post Beyond Thinking Different to Doing Different appeared first on Brand Autopsy.




Business Wisdom from Chuck D

Mon, 07 Dec 2015 01:22:33 +0000

“Before people buy from you, they’ve got to buy into you.” — Chuck D

The post Business Wisdom from Chuck D appeared first on Brand Autopsy.




People Still Buy Things in Stores

Wed, 18 Nov 2015 18:34:15 +0000

According to US Census data, the total amount of retail dollars Americans are expected to spend this year is approximately $4.5T. That’s $4.5 trillion retail dollars spent in physical places (stores, restaurants, etc.) and in digital spaces (online, mobile, etc.).

The post People Still Buy Things in Stores appeared first on Brand Autopsy.




The Low Road or the High Road? You Decide.

Tue, 13 Oct 2015 12:43:50 +0000

Businesses have a choice in how they treat employees to make profits. They can choose the low road by offering employees low wages, basic benefits and uninspiring, menial job responsibilities. Or, they can choose the high road by offering employees a living wage, better benefits and a job that motivates them to do great work. Unfortunately, too many businesses choose the low road.

The post The Low Road or the High Road? You Decide. appeared first on Brand Autopsy.




The Patagonia Way to Customer Loyalty

Tue, 29 Sep 2015 20:23:28 +0000

Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following. Craig Wilson spent eight years at Patagonia in various upper-level marketing roles and shares his perspective on the Patagonia loyalty model in the just-published book, The Compass and the Nail.

The post The Patagonia Way to Customer Loyalty appeared first on Brand Autopsy.




The Stuttering Presenter

Wed, 19 Aug 2015 11:35:33 +0000

For too many years, stuttering stifled my voice and stunted my growth. It wasn’t until I reached a very low point in my life that I decided stuttering wasn’t going to manage me. Instead, I was going to manage my stuttering. Meaning, I wasn’t going to allow the shame and guilt of stuttering to silence my voice. I was going to use every tool I had learned to minimize my disfluency and actively seek opportunities to speak, even if I stuttered. It was simple. For me to stop stuttering, I had to start talking.

The post The Stuttering Presenter appeared first on Brand Autopsy.




Being Good by Doing Good

Mon, 03 Aug 2015 15:35:52 +0000

Conscious Capitalism is a relatively new concept of doing business by leading with empathy, not authority. Sadly, too many businesses are led by fear and stress where bosses lead with fear and inflict stress on employees to get stuff done.

The post Being Good by Doing Good appeared first on Brand Autopsy.