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DigitalFilipino Talks Podcast



DigitalFilipino Talks podcast features a series of interviews with DigitalFilipino Club members and friends.



Published: Fri, 09 Dec 2016 12:56:30 +0000

 



Blog Marketing for SMEs (Blogs as alternative to traditional online media ads) - DigitalFilipino Talks Episode 33

Sat, 15 Oct 2011 00:48:57 +0000

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DigitalFilipino Janette Toral interviewed Nuffnang Philippines (http://www.nuffnang.com.ph) Country Manager Carlos Palma on their experience in introducing blog marketing as an additional component and option when rolling out a digital marketing campaign. Carlos also cited their efforts in making blog marketing affordable to small and medium enterprises who would like to tap blogs in generating awareness about their product or service. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-10-14T17_48_57-07_00.mp3




Growing Buy and Sell Internet Users Online (Why Few Filipinos Buy and Sell Online?) - DigitalFilipino Talk Episode 32

Mon, 10 Oct 2011 04:23:36 +0000

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DigitalFilipino Janette Toral interviewed AyosDito.ph (http://www.ayosdito.ph) General Manager Jon Santico on the growth of buying and selling online using classifieds site. Jon thinks that the buy and sell community is still small as less than 1-2 millions Filipinos are into it out of the total 24-27 million Internet user population. Jon shared some ideas on how one can get started using buying and selling websites, enjoy what it has to offer. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-10-09T21_23_36-07_00.mp3




Improving Merchant-Buyer Online Transaction Confidence (Can we move beyond C.O.D.?) - DigitalFilipino Talks Episode 31

Fri, 07 Oct 2011 00:30:38 +0000

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DigitalFilipino Janette Toral interviewed Xend Business Solutions Inc. (http://www.xend.com.ph) CEO Bjorn Pardo on the need for merchants and buyers to increase their trust when transacting online. Bjorn also discussed his plans of introducing a group buying site that will tap into the online merchants community to introduce their products and services to a broader targeted audience. This is also a follow-up to his earlier presentation on preferred Philippines e-commerce marketplace and forms of payment at the DigitalFilipino E-Commerce Summit 2010. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-10-06T17_30_38-07_00.mp3




Mobile Marketing Opportunities in the Philippines - DigitalFilipino Talks Episode 30

Sun, 02 Oct 2011 00:46:42 +0000

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DigitalFilipino Janette Toral interviewed Manny Fernando, President of MegaMobile (http://mymegamobile.com/), on opportunities in mobile marketing where a growing number of brands are utilizing in their campaigns and promotions. However, with the growing adoption of smart phones and tablet gadgets, Manny believes the market is ready for other variations beyond the traditional SMS. To further spark market interest, he took the lead for the Mobile Marketing Conference (http://mobilemarketingconference.com.ph/) last April 7 and 8, 2011. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-10-01T17_46_42-07_00.mp3




Improving the Philippines Broadband Infrastructure (Why is the Internet slow today?) - DigitalFilipino Talks Episode 29

Mon, 23 May 2011 04:44:01 +0000

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DigitalFilipino Janette Toral interviewed Kitskoo (http://www.kitskoo.com) CEO Tunde Fafunwa, on how to improve the broadband infrastructure of the Philippines, where setting up a local Internet exchange is one of them, and why is it urgent to do so.

Tunde also shared his insights on the broadband price cap issue.

To expand the discussion further, I also interviewed former Congressman Leandro Verceles Jr., dubbed as the father of RPWeb, who earlier shared a blueprint for a National Internet Exchange.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-22T21_44_01-07_00.mp3




Marketing Real Estate Online - DigitalFilipino Talks Episode 28

Fri, 20 May 2011 14:39:04 +0000

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DigitalFilipino Janette Toral interviewed Maita Siquijor, entrepreneur behind Architerra Manila Properties (http://www.architerra.org/), on her experience in selling real estate where 70% of sales comes from leads generated online.

Maita also gave advise to fellow real estate brokers on steps that can be taken to build an online presence.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-20T07_39_04-07_00.mp3




Political and Advocacy Blogging - Monitoring Campaign Promises of President Noynoy Aquino - DigitalFilipino Talks Episode 27

Thu, 19 May 2011 15:06:58 +0000

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DigitalFilipino Janette Toral interviewed Noemi Lardizabal-Dado, editor of BlogWatch (http://www.blogwatch.tv), on the important role that bloggers and social media users have played in the last elections and in monitoring the campaign promises of President Noynoy Aquino.

Noemi also gave advise on how blogging can be used as a tool for people and groups with various advocacies.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-19T08_06_58-07_00.mp3




Opportunities in Mobile Content Development - DigitalFilipino Talks Episode 26

Tue, 17 May 2011 02:44:13 +0000

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DigitalFilipino Janette Toral interviewed JV Rufino, Director for Mobile for the Inquirer Group (http://www.inquirer.net), on exciting movements in the mobile content space and its revenue potential.

JV also gave pointers on how to come up with a mobile content strategy and areas to be looked at.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-16T19_44_13-07_00.mp3




Make Facebook Promotion Work for You - DigitalFilipino Talks Episode 25

Mon, 16 May 2011 06:06:22 +0000

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DigitalFilipino Janette Toral interviewed Digital Specialist Leynard "Ley" Quizon (http://twitter.com/Leynard) on his insight in rolling out Facebook campaigns for brands.

Ley gave practical suggestions as well what time can a plug be best made, contest that clicks, and how to reach 10,000 fans.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-15T23_06_22-07_00.mp3




Resolving Internet Bandwidth Issue and BPO Opportunities Ahead - DigitalFilipino Talks Episode 24

Sun, 15 May 2011 10:30:05 +0000

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DigitalFilipino Janette Toral interviewed angelPA (http://www.angelpa.com) entrepreneur, Leandro Verceles Jr., on the opportunities and policy challenges he sees in the business process outsourcing sector.

As former legislator and governor of Catanduanes - Leandro Verceles Jr., he shared his perspective on resolving the Internet bandwidth issue, such as the creation of an Internet Exchange, and what can advocates do to make it happen.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-15T03_30_05-07_00.mp3




Creating a Corporate or Brand Identity and Winning Awards - DigitalFilipino Talks Episode 23

Sun, 08 May 2011 07:43:38 +0000

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DigitalFilipino Janette Toral interviewed Maverick Communication (http://www.maverick-communication.com/) entrepreneur Wally Gozar about his experience and insight in helping companies building a corporate or brand identity.

As Wally has also helped companies prepare entries for awards like Anvil and Quill, he shared some tips to companies who would like to aim winning awards for their efforts.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-08T00_43_38-07_00.mp3




Building an International Distribution Network - DigitalFilipino Talks Episode 22

Sat, 07 May 2011 04:38:59 +0000

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DigitalFilipino Janette Toral interviewed PinoyDelikasi (http://www.pinoydelikasi.com) entrepreneur Jovel Cipriano about his experience in expanding from a dotcom site to an international distribution network of physical stores selling dried mango and dried fish.

Jovel also shared doing private label on popular Filipino delicacies and qualities to look for in an international distributor.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-06T21_38_59-07_00.mp3




Making Philippines History Relevant Online - DigitalFilipino Talks Episode 21

Thu, 05 May 2011 22:11:31 +0000

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DigitalFilipino Janette Toral interviewed PhilippineHistory.ph (http://www.philippinehistory.ph) entrepreneur Gloria Melencio about her passion on disseminating Philippine history online.

Gloria also shared her challenges in sustaining the website.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-05T15_11_31-07_00.mp3




Retail Brand Building and Location Strategy for Franchise Business - DigitalFilipino Talks Episode 20

Wed, 04 May 2011 22:37:09 +0000

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DigitalFilipino Janette Toral interviewed XSite Solutions (http://www.facebook.com/pages/Xsite-Solutions/126876840667894) CEO Jojo Ajero on building a retail and location strategy for your planned franchise.

Jojo also gave suggestions on how SMEs planning to expand their business to a franchise model should proceed and costings involved.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-04T15_37_09-07_00.mp3




E-Learning Growth in Continuing Education Field - DigitalFilipino Talks Episode 19

Tue, 03 May 2011 22:15:56 +0000

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DigitalFilipino Janette Toral interviewed BlueBlade Technologies CEO Hans Chua (http://twitter.com/hanschua) on his experience in rolling out e-learning programs through Ateneo De Manila University various association partnerships such as with IMMAP (Digital Marketing), PRSP (Digital PR), and DigitalFilipino (Digital Entrepreneur).

Hans shared his lessons learned and what to expect further in this field.

As President of the Internet and Mobile Marketing Association of the Philippines, Hans shared his plans for the year as well.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-03T15_15_56-07_00.mp3




Advertising Suppliers and Event Management Market Dynamics - DigitalFilipino Talks Episode 18

Tue, 03 May 2011 05:17:36 +0000

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DigitalFilipino Janette Toral interviewed events management and trade show entrepreneur Norelyn Babiera of Fiera de Manila (http://www.fmi.com.ph ) on the challenge of running a business in this very competitive niche.

Norelyn talked about how the behavior of prospective sponsors and delegates are changing.

As President of the Advertising Suppliers Association of the Philippines, Norelyn shared insight as well on how this market segment is evolving.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-02T22_17_36-07_00.mp3




Digital PR for Awareness Building and Crisis Management - DigitalFilipino Talks Episode 17

Sun, 01 May 2011 23:16:47 +0000

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DigitalFilipino Janette Toral interviewed MRM Worldwide (http://www.mrmworldwide.com) Digital Influence Director Elaine Uy how public relations is evolving as everything goes digital - where every social media user is to be seen as media.

Elaine emphasized that in order to click online, it all starts with the "idea". In handling crisis, she cited steps can be taken to ensure it will quiet down - sooner than later.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-05-01T16_16_47-07_00.mp3




Personal Branding and Reputation Management Through Social Media - DigitalFilipino Talks Episode 16

Sun, 01 May 2011 02:08:40 +0000

DigitalFilipino Janette Toral interviewed personal branding and social media consultant Carlo Ople (http://www.newmedia.com.ph) on his experience in building a personal brand online that paved the way to numerous opportunities he has to-date.

Carlo also shared his perspective on reputation management and gave suggestions on how to handle situations such as the "Big Bad Blogger" issue that hounded the local blogosphere (January 23).

As senior social media manager for TV5, Carlo shared plans of the TV network in embracing social media.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.

P.S. This video also yielded follow-up inputs from viewers and blogged at:
- Becoming a Better Blogger and Public Relations Professional: Managing the Client Relationship
- Blind Item Strategy on Big Bad Blogger


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-30T19_08_40-07_00.mp3




Technopreneurship Lessons Learned - DigitalFilipino Talks Episode 15

Sat, 30 Apr 2011 03:51:37 +0000

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DigitalFilipino Janette Toral interviewed technopreneur Nix Nolledo (http://www.digitalentrep.com/) as he reflected on trends that affected his business decisions and current developments he is excited about.

Nix Nolledo is a shareholder in companies such as PinoyExchange.com, MyAyala.com, and Xurpas.com (just to name a few).

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-29T20_51_37-07_00.mp3




Marketing a Brick and Mortar Business Online - DigitalFilipino Talks Episode 14

Fri, 29 Apr 2011 01:36:37 +0000

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DigitalFilipino Janette Toral interviewed Acclaim Butterflies (http://www.butterflies.com.ph/) entrepreneur Charlie Gaw on his experience in using a simple website and social network in marketing butterflies online.

Charlie is also active in Jaycees where he promotes projects and activities through social networking sites. In the process, this has also benefited his business.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-28T18_36_37-07_00.mp3




Making an Online Contest Click - DigitalFilipino Talks Episode 13

Thu, 28 Apr 2011 12:25:23 +0000

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DigitalFilipino Janette Toral interviewed blogger Jayson Biadog (http://www.jaysonbiadog.com) on his experience in joining online contest where he won around 100 contest in 2010.

Jayson also gave suggestions on what companies should consider when organizing contest that can capture social media users and bloggers attention to join.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-28T05_25_23-07_00.mp3




Making E-Commerce Work Using Mobile Technologies - DigitalFilipino Talks Episode 12

Tue, 26 Apr 2011 17:32:53 +0000

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DigitalFilipino Janette Toral interviewed Ayannah.com CEO Mikko Perez on his perspective on the ripeness of the market in embracing mobile commerce.

Mikko also shared some of the projects they have done and the transition he went through from a traditional content provider to a value-added mobile commerce provider.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-26T10_32_53-07_00.mp3




Lessons Learned in Sustaining an E-Commerce Business - DigitalFilipino Talks Episode 11

Tue, 26 Apr 2011 04:14:20 +0000

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DigitalFilipino Janette Toral interviewed RegaloService (http://www.regaloservice.com) entrepreneur Reggie Bundang on her insight in sustaining an e-commerce business.

Reggie also shared how her business kept growing steadily by being constantly on the lookout for great products to sell online.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-25T21_14_20-07_00.mp3




Tapping Blogs for Online Campaigns - DigitalFilipino Talks Episode 10

Sat, 23 Apr 2011 23:07:59 +0000

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DigitalFilipino Janette Toral interviewed digital strategist Lawrence Villegas (http://www.twitter.com/Kuya_Law) about his insight on tapping blogs for online campaigns.


Lawrence also gave key points on what brands should note of about blogs and bloggers.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-23T16_07_59-07_00.mp3




How Social Media is Changing the Way Companies Communicate to their Customers and Prospects - DigitalFilipino Talks Episode 9

Sat, 23 Apr 2011 00:29:23 +0000

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DigitalFilipino Janette Toral interviewed Globe Telecom Social Media Head Coy Caballes on learnings in using social media as a tool to engage customers and prospects.

Coy also discussed the resource needed by small and large enterprises in monitoring and using social media to build relationships.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-22T17_29_23-07_00.mp3




Changes in the Philippine Blogosphere - DigitalFilipino Talks Episode 8

Tue, 12 Apr 2011 22:46:04 +0000

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DigitalFilipino Janette Toral interviewed Philippine Blog Awards Inc. President Juned Sonido (http://www.baratillo.net) on changes observed in the Philippine blogosphere that includes groupings, content, diversity, politics, and formation of associations.

He also shared the possibility that bloggers will unite if push for blogger regulation will happen in the future.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-12T15_46_04-07_00.mp3




Becoming a Social Alpha for Business Continuity - DigitalFilipino Talks Episode 7

Tue, 12 Apr 2011 01:35:34 +0000

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DigitalFilipino Janette Toral interviewed Geiser Maclang Marketing Communications (http://www.geisermaclang.com) Co-Founder Brad Geiser on how initiatives by original entrepreneurs can be sustained through their employees or next generation children.

As Brad credits a lot of successful businesses today through their social alpha leaders, he shared how can these qualities be synthesized online to form communities and build connection with influential people.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-11T18_35_34-07_00.mp3




Making Webinars Work for Businesses - DigitalFilipino Talks Episode 6

Sun, 10 Apr 2011 03:01:16 +0000

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DigitalFilipino Janette Toral interviewed ProForaMedia (http://www.proforamedia.com) Founder Jam Mayer-Flores about the growth of webinar usage in the Philippines.

Jam cited examples of companies in the Philippines who began using webinars as a tool for marketing, lead generation, and education.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-09T20_01_16-07_00.mp3




Internet Advertising Growth in the Philippines - DigitalFilipino Talks Episode 5

Fri, 08 Apr 2011 06:49:49 +0000

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DigitalFilipino Janette Toral interviewed former Yahoo! Philippines Country Manager Jack Madrid (http://www.twitter.com/jackmadrid) about his excitement in the Philippines Internet advertising market as it reached the 1% mark last 2010.

Jack noted that 2010 was a major improvement for the sector and believes that more entities will allot advertising budget in this field.

Jack is also the Vice President of the Internet and Mobile Marketing Association of the Philippines.

The DigitalFilipino Show series is produced by Janette Toral. It is directed by Buddy Gancenia.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-07T23_49_49-07_00.mp3




Social Media Use for Executive and Entrepreneurs - DigitalFilipino Talks Episode 4

Thu, 07 Apr 2011 04:26:43 +0000

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DigitalFilipino Janette Toral interviewed EchoStore and Le Bistro Vert entrepreneur Pacita "Chit" Juan (http://twitter.com/chitjuan) on her experience in using social media .

Very few executives embrace social media like her. This interview shares Chit's perspective on how social media can help an entrepreneur to promote advocacy or business.

The DigitalFilipino Show series is produced by Janette Toral. It is directed by Buddy Gancenia.

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Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-06T21_26_43-07_00.mp3




Using Social Media for Internal Corporate Publications - DigitalFilipino Talks Episode 3

Tue, 05 Apr 2011 11:38:02 +0000

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DigitalFilipino Janette Toral interviewed Lopez Holdings Corporation Senior Assistant Vice President for Corporate Communications Rosan Cruz (http://www.twitter.com/rosancruz) on her experience in extending LopezLink (http://www.lopezlink.ph), an internal publications for the Lopez Group, online and through social media.

It is rare to find an internal corporate publication making an effort to reach out to its employees through social media. In this interview, Rosan shared a realistic take in rolling out social media and some of the lessons learned at this early stage.

The DigitalFilipino Show series is produced by Janette Toral. It is directed by Buddy Gancenia.

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Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-05T04_38_02-07_00.mp3




Lessons Learned in doing Social Media for SMEs - DigitalFilipino Talks Episode 2

Mon, 04 Apr 2011 06:12:28 +0000

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DigitalFilipino Janette Toral interviewed Social Media Specialist Rosario Juan (http://twitter.com/juanxi) about her lessons learned in carrying out social media projects for SME clients.


The DigitalFilipino Show series is produced by Janette Toral. It is directed by Buddy Gancenia.

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Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-03T23_12_28-07_00.mp3




Build an Online Presence with 3Cs - Content, Community, Conversation - DigitalFilipino Talks Episode 1

Sun, 03 Apr 2011 08:29:27 +0000

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DigitalFilipino Janette Toral interviewed Yahoo! Phlippines Country Editor Erwin Oliva (http://twitter.com/erwinoliva) about the 3Cs (content, community, conversation) he talked about in the DigitalFilipino Web Awards.

Erwin Oliva also shared developments that can be expected in 2011 for Yahoo! Philippines as well as top newsmakers in politics, entertainment, and sports that guarantees high traffic and engagement whenever they are discussed.

The DigitalFilipino Show series is produced by Janette Toral. It is directed by Buddy Gancenia.

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Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2011-04-03T01_29_27-07_00.mp3




Introduction to Podcasting

Sun, 18 Jan 2009 03:55:59 +0000

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A podcast is like a radio program where you can upload/download an audio recording of a conversation or speech. It has an archive allowing listeners to check out past episodes. Being able to access past episodes is what makes podcast special over traditional radio programs. Depending on how you planned it, this may create opportunities for compilation publishing later on - especially if you are tackling an interesting topic over a period of time. Listeners can search for new podcast online and download ones they are interested in. These can be played later on or be transferred to media players such as a mobile phone, mp3 players, and the likes. Podcast can also complement traditional text-based blogs. You can do a voice recording of your blog post for subscribers to download and listen to at their own leisure time. Podcast are often used for knowledge sharing, commentary, music news, entertainment, among others. Learn more about podcasting at Blogging from Home Online Workshop.


Media Files:
http://digitalfilipino.podOmatic.com/enclosure/2009-01-17T19_55_59-08_00.mp3