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Zoetica Talks: Formerly Communication Overtones



Exploring how public relations can find an authentic voice in today's social media.



Last Build Date: Thu, 25 Jan 2018 11:39:42 +0000

 



How Social Media is Reshaping Journalism

Wed, 24 Jan 2018 15:49:00 +0000

We invited Joey Guerra, Music Critic and Pop Culture Writer, Houston Chronicle; Scylla Lopez, Social Media Producer, KTRK-TV; and, Natalie Harms, Associate Editor Houston Business Journal, and blogger at “It’s Not Hou It’s Me” to share with us how social media has changed journalism. The speakers for #smbhou @ScyllaLopez @joeyguerra and @HBJNatalie. pic.twitter.com/fEy9oWb0c2 — Chevalread more...

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How to Build a Relevant Instagram Following

Fri, 18 Aug 2017 13:55:14 +0000

Instagram is quickly becoming one of the premier social networks for both brands and individuals. This is even more true thanks to recent developments by the Instagram team, which include offering  business profiles, added analytics, and opening up advertising. They also added a story feature, and most recently, live video. We brought in an Instagramread more...

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How the rise of “fake news” will impact politics and business

Wed, 08 Mar 2017 14:21:45 +0000

Fake news is a term many were unfamiliar with just a year ago, but one that has had significant impact on the American political arena. Fake news is any news published with the intent of misguiding potential readers with false information. Fake news can be published from an entity with the intent to misguide forread more...

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