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Zoetica Talks: Formerly Communication Overtones



Exploring how public relations can find an authentic voice in today's social media.



Last Build Date: Fri, 23 Sep 2016 21:55:07 +0000

 



5.5 Ways To Build Relationships That Convert

Mon, 01 Aug 2016 15:54:30 +0000

Social media is a great way to build a community around your brand. But how do you do it? And even if you do, how does it convert into money for both you and your business? Our speaker this month, John Sparks has successfully built and monetized a community of followers for his own businessread more...

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Navigating the Changing Online Landscape for Communicators

Sat, 21 Nov 2015 03:37:56 +0000

A few weeks ago I had the chance to sit down with Shel Holtz for his newly relaunched For Immediate Release podcast. I also was joined by friends Shonali Burke, President and CEO of Shonali Burke Consulting, Inc. and Dave Fleet, Senior Vice President at Edelman Digital. Subscribe: iTunes | Android | RSS We hadread more...

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15 Questions to Build a Social Media Strategy Action Plan

Thu, 19 Nov 2015 22:37:14 +0000

Great strategy always puts people first and tactics last.Click To Tweet The key to a great public relations or marketing campaign is great planning. People first. Tactics Last. We tend to do this in reverse, we see a great tactic and we quickly try to see how we can shoehorn it into what we areread more...

The post 15 Questions to Build a Social Media Strategy Action Plan appeared first on Zoetica Media.