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Zoetica Talks: Formerly Communication Overtones



Exploring how public relations can find an authentic voice in today's social media.



Last Build Date: Sat, 19 Aug 2017 16:19:42 +0000

 



How to Build a Relevant Instagram Following

Fri, 18 Aug 2017 13:55:14 +0000

Instagram is quickly becoming one of the premier social networks for both brands and individuals. This is even more true thanks to recent developments by the Instagram team, which include offering  business profiles, added analytics, and opening up advertising. They also added a story feature, and most recently, live video. We brought in an Instagramread more...

The post How to Build a Relevant Instagram Following appeared first on Zoetica Media.




How the rise of “fake news” will impact politics and business

Wed, 08 Mar 2017 14:21:45 +0000

Fake news is a term many were unfamiliar with just a year ago, but one that has had significant impact on the American political arena. Fake news is any news published with the intent of misguiding potential readers with false information. Fake news can be published from an entity with the intent to misguide forread more...

The post How the rise of “fake news” will impact politics and business appeared first on Zoetica Media.




Captivating Generation Z in Their Native Environment

Tue, 07 Feb 2017 16:00:00 +0000

The world, especially online, is changing. It is being shaped by the Generation known as Z. This generation roughly spans from as early as 1996 through 2014. The oldest of this generation are now entering the workforce. And this is big generation, comprising about 26 percent of the global population. What we know about themread more...

The post Captivating Generation Z in Their Native Environment appeared first on Zoetica Media.




Livestream Equipment Used to Produce the Social Media Breakfast of Houston

Mon, 16 Jan 2017 14:32:21 +0000

We have learned a lot by livesteaming our montly event, including what gear makes the most sense to use. We have been hosting the monthly Social Media Breakfast of Houston for eight years. We are still learning every day about what equipment we need to best produce our live events. For instance, a few years ago we startedread more...

The post Livestream Equipment Used to Produce the Social Media Breakfast of Houston appeared first on Zoetica Media.