Published: Tue, 23 Aug 2016 11:10:52 +0000
2016-08-23T11:10:52ZYou've got a great idea for a campaign. But where does it go? Learn more about your options, and the strengths and weaknesses of each one.
2016-08-23T11:10:52ZAn explanation of the core principles of guerrilla marketing
2016-08-23T11:10:52ZThere's an ad agency structure at every advertising firm, which is broken down into six major departments. Get a more detailed look at what they do.
2016-08-23T11:10:52ZHere are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there.
2016-08-23T11:10:52ZWhat's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
2016-08-23T11:10:52ZHere are the 10 words you should always consider using in your campaigns; they are powerful selling tools and impossible to ignore.
2016-08-23T11:10:52ZA very quick overview of how an agency works, broken down into a few key areas.
2016-08-23T11:10:52ZFrom copywriter to media director, the different roles within a well-functioning ad agency are varied, and essential. Here are some of the biggest.
2016-08-23T11:10:52ZSex and advertising go together like movies and popcorn. These days, sex is everywhere. But does it actually do the job of selling more product?
2016-08-23T11:10:52ZSix strategies to ensure your billboard has the highest chance of being noticed, and more importantly, remembered.
2016-08-23T11:10:52ZCar wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
2016-08-23T11:10:52ZA creative brief is one of the most difficult documents to write in the advertising process. It's also one of the most critical. Follow these 9 steps.
2016-08-23T11:10:52ZIf an advertisement is printed on paper, be it in newspapers, magazines, newsletters, flyers, or direct mail, it comes under the banner of print advertising.
2016-08-23T11:10:52ZAn examination of the possible impact that cell phone advertising will have on the industry as a whole.
2016-08-23T11:10:52ZWhat happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.
2016-08-23T11:10:52ZDon't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
2016-08-23T11:10:52ZLearn the secret of writing sales letters that sell products and services, simply by using psychological triggers, and even the blunt truth, to gain customers.
2016-08-23T11:10:52ZA list of the best books anyone in advertising, thinking about going into the field or just interested in the subject should read for moire insight.
2016-08-23T11:10:52ZIf it's a charity, an important message about health or safety, or another topic concerning the general, then it's most likely Public Service Advertising.
2016-08-23T11:10:52ZSubmit your advertising or public relations article for consideration on the About.com Advertising site.
2016-08-23T11:10:52ZCreative Directors aren't born overnight. It takes a long career in advertising to become a successful CD. See if this career path is right for you.
2016-08-23T11:10:52ZSometimes being banned can be better for an ad than being censored. Here are ten banned Super Bowl ads that lived again, online.
2016-08-23T11:10:52ZConsidering a career as an Art Director? Find out just what it entails, including salary, skills, and a typical day in the agency.
2016-08-23T11:10:52ZA description of the key roles and function of an advertising agency's account services department.
2016-08-23T11:10:52ZInvesting in a TV commercial is much more cost effective than you might think. Here are 10 steps you can follow to get your ad on the air.
2016-08-23T11:10:52ZYou've made the decision to become a freelance copywriter but you're not sure what to do next. These 7 tips show you how to start the right way.
2016-08-23T11:10:52ZWhat is a single minded proposition in advertising, and how is it used? Find out more about the most important part of a creative brief.
2016-08-23T11:10:52ZWhere does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work.
2016-08-23T11:10:52ZAs a new copywriter, you have to know how to write a wide variety of materials. Every copywriter should know how to write in these 7 advertising mediums.
2016-08-23T11:10:52ZThere are several landmines to avoid when putting together your advertising portfolio. Here's what you need to know.
2016-08-23T11:10:52ZSince the introduction of advertising many centuries ago, women have been objectified, and in some instances, insulted or degraded. Can anything be done?
2016-08-23T11:10:52ZTo combat the complacency, here are 10 articles to help your agency succeed. From improving feedback and presentations, to knowing some basic advertising methods, there’s a lot to sink your teeth into here.
2016-08-23T11:10:52ZThere are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this challenging but fun advertising career.
2016-08-23T11:10:52ZTelevision commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need to have for a successful TV commercial!
2016-08-23T11:10:52ZA good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.
2016-08-23T11:10:52ZWhether advertisers are selling lingerie, beer, or burgers, they’ll happily use sex appeal to get noticed. Here are 10 of the steamiest ads ever made.
2016-08-23T11:10:52ZWhat is an advertising account executive? What are their daily duties? And what is the salary range? Find out why the AE is one of the most sought-after jobs in advertising.
2016-08-23T11:10:52ZHow does an advertising pitch work, and what is involved? Here's a typical pitch process for a client looking for a new ad campaign.
2016-08-23T11:10:52ZHigh salary. Great benefits. But a lot of pressure. Do you have what it takes to be a Media Director in an advertising agency?
2016-08-23T11:10:52ZThere are places beyond non-traditional that you should consider, because those “unexpected” places to advertise are becoming inundated with messages.
2016-08-23T11:10:52ZKobe Bryant's sexual assault charges were always going to have an impact on his endorsements. But which brands stayed with him, and which split?
2016-08-23T11:10:52ZDiscover some of the most infamous instances of product placement in movies, TV, and social media.
2016-08-23T11:10:52ZHere are 25 great quotes on three different advertising topics; honesty, content, and the creative process.
2016-08-23T11:10:52ZTime for a fact check. Get ready to shed some light on a career surrounded by many myths, and uncover the truth about advertising.
2016-08-23T11:10:52ZLooking for press kit examples? What components do you include when creating a media kit? See how they can be used to benefit your company.
2016-08-23T11:10:52ZThere are five brochure types. Discover how each one fits into your advertising plan to get consumers one step closer to making a purchase.
2016-08-23T11:10:52ZIn advertising and marketing, customer acquisition is the term for the process of bringing new customers to a particular brand, product, or service.
2016-08-23T11:10:52ZHere is some essential advice for getting your foot in the door of an advertising agency, and becoming a stellar employee.
2016-08-23T11:10:52ZLearn what makes a headline great, how to write headlines, and see examples of the best headlines ever written.
2016-08-23T11:10:52ZAnyone in the ad industry will go through dozens of interviews, and keep making the same mistakes. Here are the five big ones to avoid.
2016-08-23T11:10:52ZWhen you need to advertise something quickly, but don't have a lot of money, a flyer is an effective promotional tool. Learn how to create one here.
2016-08-23T11:10:52ZYou have a great idea. You've never seen it done before. Now what do you do with it? Here are some tips to help you find success.
2016-08-23T11:10:52ZAIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While that's not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA, and use it whenever possible.
2016-08-23T11:10:52ZThis complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
2016-08-23T11:10:52ZHere are some common mistakes that account managers, and even account directors, make when preparing a creative brief. Avoid these, and you’re halfway to a great brief.
2016-08-23T11:10:52ZDynamic Creative is a term commonly used in digital marketing, and another way of saying “personalized content.” But how does it work?
2016-08-23T11:10:52ZDiscover the low cost advertising options that will help you get the most out of your advertising budget.
2016-08-23T11:10:52ZTelevision has a huge impact on all of us. Whether we are producing commercials that go on it, or are hooked on the latest scripted dramas and realty shows, the TV is one of the largest sources of entertainment and chat.
2016-08-23T11:10:52ZIf you run a small business, are just starting out, or simply want to try your hand at some of the projects that ad agencies tackle on a daily basis, the following guides will help you along.
2016-08-23T11:10:52ZIf you freelance, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you and your fee.
2016-08-23T11:10:52ZThe term outdoor advertising, also know as out-of-home (OOH) is one that covers billboards, posters, and more. Learn what's involved, including the costs.
2016-08-23T11:10:52ZAs a freelancer, you likely have experienced issues getting paid for your freelance work. Learn what to do when your client hasn't paid.
2016-08-23T11:10:52ZHere is the Advertising channel’s review of the hits, the misses, and the fumbles (not bad, but could have been better) of the 2016 Super Bowl ads.
2016-08-23T11:10:52ZThe problem with this “let’s jump on a trending hashtag” strategy (and it’s not much of a strategy at that) is that it can blow up in your face.
2016-08-23T11:10:52ZThe Geico gecko is taking a break and celebrities are stepping in for a new series of commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.
2016-08-23T11:10:52ZThinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, what a typical day entails, and how to get started.
2016-08-23T11:10:52ZWhat is an advertising agency, and what different types of ad agencies are there? Find out just what separates them, and makes them tick.
2016-08-23T11:10:52ZIf you're on the fence about a career in advertising, you should know what to expect before taking the plunge. Find out if an ad career is right for you.
2016-08-23T11:10:52ZCreating an online copywriting portfolio can be the key to getting a job at an advertising agency or landing your next client as a freelance copywriter. These five reasons help you decide if you need to publish your copywriting portfolio online.
2016-08-23T11:10:52ZMobile is not the next big thing. It’s not the rising star. Mobile is EVERYTHING. It’s right here, right now, and we are all hooked on it.
2016-08-23T11:10:52ZPlayboy is making a huge shift, removing nudes from the pages of its publications. Will this move bring new advertisers, and revenue, to the iconic magazine?
2016-08-23T11:10:52ZAdvertorials, also known as long-form copy ads, are the opposite of typical ads that feature 90% visual and barely any copy at all.
2016-08-23T11:10:52ZWhat is an in-house advertising agency, what does it do, and how does it differ from a traditional advertising agency?
2016-08-23T11:10:52ZA list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.
2016-08-23T11:10:52ZIn advertising or design and looking to learn more about your chosen field? Here are 6 advertising documentaries you absolutely must watch.
2016-08-23T11:10:52ZStock photography is widely available on many different websites. But when should you use it, and when should you avoid it at all costs?
2016-08-23T11:10:52ZNeed to create a newsletter, or e-newsletter? Don't know where to start? This how-to walks you through the process of creating either one.
2016-08-23T11:10:52ZHaving the media show up at your event can give your company free exposure to a large audience. Learn how to host one, and what should be considered.
2016-08-23T11:10:52ZWhat is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.
2016-08-23T11:10:52ZAvoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
2016-08-23T11:10:52ZThe complete definition of broadcast advertising, including the many different types of broadcast advertising within the category.
2016-08-23T11:10:52ZWriting advertising press releases helps you get free exposure for your company and its products. Learn how to write press releases that the media can't resist.
2016-08-23T11:10:52ZIf you want to write a tagline that elevates your brand, this step-by-step guide will help you write a truly memorable one.
2016-08-23T11:10:52ZEvery industry has its stars, past and present, and advertising is certainly no exception. In fact, the very nature of advertising, and the number of different industries it touches, has resulted in some of the biggest players becoming household names. If you're new to the advertising industry, some of these people may not be familiar to you. If you're a veteran, this list will hopefully be a nice reminder of the greats who helped you get where you are today.
2016-08-23T11:10:52ZBreaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
2016-08-23T11:10:52Z2016 is Here. Will The Advertisers Make it Better? Here are 10 ways they could.
2016-08-23T11:10:52ZAre we are now in a situation where creative briefs are there not to offer direction, but to be a safety net for all parties when things go wrong?
2016-08-23T11:10:52ZWith the Internet now available on phones and tablets, digital advertising is growing rapidly. Now discover the different ways to advertise online.
2016-08-23T11:10:52ZAs it’s the season of good will, here are ten ways you can bring a smile to the folks in the creative department.
2016-08-23T11:10:52ZWhat is billboard advertising, how is it used, and when should you use it? Find out more about this premium Out Of Home advertising method.
2016-08-23T11:10:52ZWhy isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those people ordering.
2016-08-23T11:10:52ZWhether you’re a recent college grad or you’ve been in the workforce a few years, here's what you can expect from a career in advertising.
2016-08-23T11:10:52ZNeed writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent.
2016-08-23T11:10:52ZFrom the basics of writing a creative brief that art directors and copywriters can actually use, to talking about morale and creating solid ads, these articles are like catnip to creatives.
2016-08-23T11:10:52ZEvery new company, or advertising agency, needs a business plan. Even if you're a freelance copywriter or graphic designer, here's how to create one.
2016-08-23T11:10:52ZDo you hate your job? Are you looking for a way out? Ask yourself the following questions, and find out if it's time to move on, or make some major changes.
2016-08-23T11:10:52ZA pioneer, entrepreneur and one of the best advertising clients ever, Steve Jobs had a career (which ended way too soon) that anyone would envy.
2016-08-23T11:10:52ZFind out what an endorsement is in advertising, the different techniques used to employ them, and how they can help your brand.
2016-08-23T11:10:52ZHalf the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
2016-08-23T11:10:52ZIf you're in the advertising or design industry, freelancing is a great way to earn a living, Now learn how to charge the rate you deserve.