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Preview: About.com Advertising: Most Popular Articles

About.com Advertising: Most Popular Articles



These articles are the most popular over the last month.



Published: Tue, 23 Aug 2016 11:10:52 +0000

 



8 Major Tactics Used In Modern Advertising

2016-08-23T11:10:52Z

You've got a great idea for a campaign. But where does it go? Learn more about your options, and the strengths and weaknesses of each one.



Everything You Need to Know About Guerrilla...

2016-08-23T11:10:52Z

An explanation of the core principles of guerrilla marketing



How Does an Advertising Agency Work?

2016-08-23T11:10:52Z

There's an ad agency structure at every advertising firm, which is broken down into six major departments. Get a more detailed look at what they do.



The 50 Best Advertising Taglines of All Time

2016-08-23T11:10:52Z

Here are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there.



Advertising vs. PR: 10 Ways They're Very...

2016-08-23T11:10:52Z

What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.



The 10 Most Powerful Words in Advertising

2016-08-23T11:10:52Z

Here are the 10 words you should always consider using in your campaigns; they are powerful selling tools and impossible to ignore.



A Behind-the-Scenes Look at Advertising Agencies

2016-08-23T11:10:52Z

A very quick overview of how an agency works, broken down into a few key areas.



Are You Ready For One Of These Advertising Jobs?

2016-08-23T11:10:52Z

From copywriter to media director, the different roles within a well-functioning ad agency are varied, and essential. Here are some of the biggest.



Can Sexual Imagery Really Drive Sales?

2016-08-23T11:10:52Z

Sex and advertising go together like movies and popcorn. These days, sex is everywhere. But does it actually do the job of selling more product?



The 6 Basic Rules of Effective Billboard...

2016-08-23T11:10:52Z

Six strategies to ensure your billboard has the highest chance of being noticed, and more importantly, remembered.



That's a Wrap - Advertisements on Wheels

2016-08-23T11:10:52Z

Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.



9 Steps to Writing a Great Creative Brief

2016-08-23T11:10:52Z

A creative brief is one of the most difficult documents to write in the advertising process. It's also one of the most critical. Follow these 9 steps.



What is Print Advertising and How Much Does It...

2016-08-23T11:10:52Z

If an advertisement is printed on paper, be it in newspapers, magazines, newsletters, flyers, or direct mail, it comes under the banner of print advertising.



What Trends in Mobile Advertising Mean to the...

2016-08-23T11:10:52Z

An examination of the possible impact that cell phone advertising will have on the industry as a whole.



When Advertising Taglines Get Lost in Translation

2016-08-23T11:10:52Z

What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.



Want to Work In Advertising? Start Here.

2016-08-23T11:10:52Z

Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.



The Secrets of a Successful Sales Letter

2016-08-23T11:10:52Z

Learn the secret of writing sales letters that sell products and services, simply by using psychological triggers, and even the blunt truth, to gain customers.



Must-Read Advertising Books

2016-08-23T11:10:52Z

A list of the best books anyone in advertising, thinking about going into the field or just interested in the subject should read for moire insight.



You May Know Them as PSAs, But What Defines Them?

2016-08-23T11:10:52Z

If it's a charity, an important message about health or safety, or another topic concerning the general, then it's most likely Public Service Advertising.



Guest Article Submission Form

2016-08-23T11:10:52Z

Submit your advertising or public relations article for consideration on the About.com Advertising site.



What Does a Creative Director Do?

2016-08-23T11:10:52Z

Creative Directors aren't born overnight. It takes a long career in advertising to become a successful CD. See if this career path is right for you.



These 10 Super Bowl Ads Were Way Too Racy For...

2016-08-23T11:10:52Z

Sometimes being banned can be better for an ad than being censored. Here are ten banned Super Bowl ads that lived again, online.



What is an Art Director, and What Do They Do?

2016-08-23T11:10:52Z

Considering a career as an Art Director? Find out just what it entails, including salary, skills, and a typical day in the agency.



Inside Your Ad Agency: What Does Account...

2016-08-23T11:10:52Z

A description of the key roles and function of an advertising agency's account services department.



10 Essential Elements to a Great TV Commercial

2016-08-23T11:10:52Z

Investing in a TV commercial is much more cost effective than you might think. Here are 10 steps you can follow to get your ad on the air.



7 Ways to Kick-Start a Freelance Copywriting...

2016-08-23T11:10:52Z

You've made the decision to become a freelance copywriter but you're not sure what to do next. These 7 tips show you how to start the right way.



What is The Single Minded Proposition?

2016-08-23T11:10:52Z

What is a single minded proposition in advertising, and how is it used? Find out more about the most important part of a creative brief.



Peek Inside an Ad Agency's Creative Department

2016-08-23T11:10:52Z

Where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work.



Master These Seven Skills for Copywriting Success

2016-08-23T11:10:52Z

As a new copywriter, you have to know how to write a wide variety of materials. Every copywriter should know how to write in these 7 advertising mediums.



Things You Should Avoid When Assembling a Spec...

2016-08-23T11:10:52Z

There are several landmines to avoid when putting together your advertising portfolio. Here's what you need to know.



Advertising Sets Impossible Standards for Women

2016-08-23T11:10:52Z

Since the introduction of advertising many centuries ago, women have been objectified, and in some instances, insulted or degraded. Can anything be done?



Follow These 10 Tips For A Successful...

2016-08-23T11:10:52Z

To combat the complacency, here are 10 articles to help your agency succeed. From improving feedback and presentations, to knowing some basic advertising methods, there’s a lot to sink your teeth into here.



What is a Copywriter, and What Do They Do?

2016-08-23T11:10:52Z

There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this challenging but fun advertising career.



Has Your Small Business Considered TV...

2016-08-23T11:10:52Z

Television commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need to have for a successful TV commercial!



10 Tips for a Killer Creative Presentation

2016-08-23T11:10:52Z

A good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.



10 Of The Sexiest Commercials Ever Made

2016-08-23T11:10:52Z

Whether advertisers are selling lingerie, beer, or burgers, they’ll happily use sex appeal to get noticed. Here are 10 of the steamiest ads ever made.



What is An Ad Agency Account Executive, and...

2016-08-23T11:10:52Z

What is an advertising account executive? What are their daily duties? And what is the salary range? Find out why the AE is one of the most sought-after jobs in advertising.



How Does an Advertising Pitch Work, and What is...

2016-08-23T11:10:52Z

How does an advertising pitch work, and what is involved? Here's a typical pitch process for a client looking for a new ad campaign.



What is an Advertising Media Director, and What...

2016-08-23T11:10:52Z

High salary. Great benefits. But a lot of pressure. Do you have what it takes to be a Media Director in an advertising agency?



Try These FOUR Unusual Places To Put Your...

2016-08-23T11:10:52Z

There are places beyond non-traditional that you should consider, because those “unexpected” places to advertise are becoming inundated with messages.



A History of Kobe Bryant's Endorsement Deals

2016-08-23T11:10:52Z

Kobe Bryant's sexual assault charges were always going to have an impact on his endorsements. But which brands stayed with him, and which split?



How Brands Grab You by the Subconscious

2016-08-23T11:10:52Z

Discover some of the most infamous instances of product placement in movies, TV, and social media.



25 Inspirational Quotes About Advertising

2016-08-23T11:10:52Z

Here are 25 great quotes on three different advertising topics; honesty, content, and the creative process.



Six Myths About a Career in Advertising

2016-08-23T11:10:52Z

Time for a fact check. Get ready to shed some light on a career surrounded by many myths, and uncover the truth about advertising.



How To Create Impactful Press Kits

2016-08-23T11:10:52Z

Looking for press kit examples? What components do you include when creating a media kit? See how they can be used to benefit your company.



How and When to Use Different Brochures.

2016-08-23T11:10:52Z

There are five brochure types. Discover how each one fits into your advertising plan to get consumers one step closer to making a purchase.



Learn About Customer Acquisition Methods and...

2016-08-23T11:10:52Z

In advertising and marketing, customer acquisition is the term for the process of bringing new customers to a particular brand, product, or service.



Get The Interview, and the Job, With This Advice.

2016-08-23T11:10:52Z

Here is some essential advice for getting your foot in the door of an advertising agency, and becoming a stellar employee.



What is a Headline, and What Makes One Great?

2016-08-23T11:10:52Z

Learn what makes a headline great, how to write headlines, and see examples of the best headlines ever written.



Avoid These 5 Big Ad Agency Interview Mistakes

2016-08-23T11:10:52Z

Anyone in the ad industry will go through dozens of interviews, and keep making the same mistakes. Here are the five big ones to avoid.



Create an Effective Flyer For Your Business...

2016-08-23T11:10:52Z

When you need to advertise something quickly, but don't have a lot of money, a flyer is an effective promotional tool. Learn how to create one here.



Got a Great Idea? Learn How To Sell It.

2016-08-23T11:10:52Z

You have a great idea. You've never seen it done before. Now what do you do with it? Here are some tips to help you find success.



Understanding AIDA: The 4-Step Rule of Marketing

2016-08-23T11:10:52Z

AIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While that's not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA, and use it whenever possible.



Agencies - Georgia to Illinois

2016-08-23T11:10:52Z

This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.



You'll Want to Avoid These Six Things When...

2016-08-23T11:10:52Z

Here are some common mistakes that account managers, and even account directors, make when preparing a creative brief. Avoid these, and you’re halfway to a great brief.



What is Dynamic Creative in Advertising?

2016-08-23T11:10:52Z

Dynamic Creative is a term commonly used in digital marketing, and another way of saying “personalized content.” But how does it work?



The Best Inexpensive Ways to Advertise Your...

2016-08-23T11:10:52Z

Discover the low cost advertising options that will help you get the most out of your advertising budget.



Advertising Advice Inspired by the Box

2016-08-23T11:10:52Z

Television has a huge impact on all of us. Whether we are producing commercials that go on it, or are hooked on the latest scripted dramas and realty shows, the TV is one of the largest sources of entertainment and chat.



How To Do Some Of The Most Requested Advertisin...

2016-08-23T11:10:52Z

If you run a small business, are just starting out, or simply want to try your hand at some of the projects that ad agencies tackle on a daily basis, the following guides will help you along.



Protect Yourself as a Freelancer - Create a...

2016-08-23T11:10:52Z

If you freelance, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you and your fee.



Get To Know More About Outdoor Advertising...

2016-08-23T11:10:52Z

The term outdoor advertising, also know as out-of-home (OOH) is one that covers billboards, posters, and more. Learn what's involved, including the costs.



What to Do When Your Client Hasn't Paid You for...

2016-08-23T11:10:52Z

As a freelancer, you likely have experienced issues getting paid for your freelance work. Learn what to do when your client hasn't paid.



Super Bowl 50 Advertising Roundup

2016-08-23T11:10:52Z

Here is the Advertising channel’s review of the hits, the misses, and the fumbles (not bad, but could have been better) of the 2016 Super Bowl ads.



Piggybacking a Trending Hashtag Can Be a Social...

2016-08-23T11:10:52Z

The problem with this “let’s jump on a trending hashtag” strategy (and it’s not much of a strategy at that) is that it can blow up in your face.



Commercial Spotlight: Geico Featuring Celebrities

2016-08-23T11:10:52Z

The Geico gecko is taking a break and celebrities are stepping in for a new series of commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.



What Does it Take to be a Freelance Copywriter?

2016-08-23T11:10:52Z

Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, what a typical day entails, and how to get started.



What Does an Ad Agency Do?

2016-08-23T11:10:52Z

What is an advertising agency, and what different types of ad agencies are there? Find out just what separates them, and makes them tick.



Do You Have What It Takes To Make It In...

2016-08-23T11:10:52Z

If you're on the fence about a career in advertising, you should know what to expect before taking the plunge. Find out if an ad career is right for you.



5 Reasons to Create an Online Copywriting...

2016-08-23T11:10:52Z

Creating an online copywriting portfolio can be the key to getting a job at an advertising agency or landing your next client as a freelance copywriter. These five reasons help you decide if you need to publish your copywriting portfolio online.



The Switch To Mobile Is Already Here.

2016-08-23T11:10:52Z

Mobile is not the next big thing. It’s not the rising star. Mobile is EVERYTHING. It’s right here, right now, and we are all hooked on it.



As Playboy Dumps The Nudes, Will Ad Dollars...

2016-08-23T11:10:52Z

Playboy is making a huge shift, removing nudes from the pages of its publications. Will this move bring new advertisers, and revenue, to the iconic magazine?



Try These Tips Before You Write an Advertorial

2016-08-23T11:10:52Z

Advertorials, also known as long-form​ copy ads, are the opposite of typical ads that feature 90% visual and barely any copy at all.



What is an In-House Ad Agency, and What Does it...

2016-08-23T11:10:52Z

What is an in-house advertising agency, what does it do, and how does it differ from a traditional advertising agency?



The Top SIX Advertising and Design Awards

2016-08-23T11:10:52Z

A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.



Six Great Documentary Movies About Advertising...

2016-08-23T11:10:52Z

In advertising or design and looking to learn more about your chosen field? Here are 6 advertising documentaries you absolutely must watch.



Stock Photography Has Its Uses...Know What They...

2016-08-23T11:10:52Z

Stock photography is widely available on many different websites. But when should you use it, and when should you avoid it at all costs?



Newsletter Marketing for Beginners

2016-08-23T11:10:52Z

Need to create a newsletter, or e-newsletter? Don't know where to start? This how-to walks you through the process of creating either one.



What Makes a Media Event a Hit?

2016-08-23T11:10:52Z

Having the media show up at your event can give your company free exposure to a large audience. Learn how to host one, and what should be considered.



Find Out The Meaning Behind Loss Leader

2016-08-23T11:10:52Z

What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.



Ethical Issues in Online Advertising

2016-08-23T11:10:52Z

Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.



Is Broadcast Advertising Right for Your Brand?

2016-08-23T11:10:52Z

The complete definition of broadcast advertising, including the many different types of broadcast advertising within the category.



Get Media Response With A Good Press Release

2016-08-23T11:10:52Z

Writing advertising press releases helps you get free exposure for your company and its products. Learn how to write press releases that the media can't resist.



A Step-By-Step Guide To a Tagline That Lasts...

2016-08-23T11:10:52Z

If you want to write a tagline that elevates your brand, this step-by-step guide will help you write a truly memorable one.



You Should Know These Great People In...

2016-08-23T11:10:52Z

Every industry has its stars, past and present, and advertising is certainly no exception. In fact, the very nature of advertising, and the number of different industries it touches, has resulted in some of the biggest players becoming household names. If you're new to the advertising industry, some of these people may not be familiar to you. If you're a veteran, this list will hopefully be a nice reminder of the greats who helped you get where you are today.



Creating Spec Work for Real Clients Can Lead to...

2016-08-23T11:10:52Z

Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.



10 New Year’s Resolutions We Hope...

2016-08-23T11:10:52Z

2016 is Here. Will The Advertisers Make it Better? Here are 10 ways they could.



Has The Creative Brief Lost Its Purpose?

2016-08-23T11:10:52Z

Are we are now in a situation where creative briefs are there not to offer direction, but to be a safety net for all parties when things go wrong?



Common Forms of Online and Digital Advertising

2016-08-23T11:10:52Z

With the Internet now available on phones and tablets, digital advertising is growing rapidly. Now discover the different ways to advertise online.



How To Give Creatives The Holiday Season They...

2016-08-23T11:10:52Z

As it’s the season of good will, here are ten ways you can bring a smile to the folks in the creative department.



What is Billboard Advertising, and Why Should...

2016-08-23T11:10:52Z

What is billboard advertising, how is it used, and when should you use it? Find out more about this premium Out Of Home advertising method.



Ten Ways to Get Customers to Buy Now

2016-08-23T11:10:52Z

Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those people ordering.



What to Expect From a Career in Advertising

2016-08-23T11:10:52Z

Whether you’re a recent college grad or you’ve been in the workforce a few years, here's what you can expect from a career in advertising.



Instant Writing Samples - 10 Tips to Creating...

2016-08-23T11:10:52Z

Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent.



Porn For Creatives: A Series of Articles Just...

2016-08-23T11:10:52Z

From the basics of writing a creative brief that art directors and copywriters can actually use, to talking about morale and creating solid ads, these articles are like catnip to creatives.



How To Create a Successful Plan of Action

2016-08-23T11:10:52Z

Every new company, or advertising agency, needs a business plan. Even if you're a freelance copywriter or graphic designer, here's how to create one.



So, You Hate Your Job. Now What?

2016-08-23T11:10:52Z

Do you hate your job? Are you looking for a way out? Ask yourself the following questions, and find out if it's time to move on, or make some major changes.



The Steve Jobs and Apple

2016-08-23T11:10:52Z

A pioneer, entrepreneur and one of the best advertising clients ever, Steve Jobs had a career (which ended way too soon) that anyone would envy.



What is an Endorsement in Advertising?

2016-08-23T11:10:52Z

Find out what an endorsement is in advertising, the different techniques used to employ them, and how they can help your brand.



Got a Great Product? Take it to Market in 5...

2016-08-23T11:10:52Z

Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.



Freelancing? Charge the Rate You Deserve

2016-08-23T11:10:52Z

If you're in the advertising or design industry, freelancing is a great way to earn a living, Now learn how to charge the rate you deserve.