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Andrew Lark



Opinions on communications, PR, marketing, news, rugby and pretty much anything else I feel like writing about...



Updated: 2012-09-15T01:49:21-05:00

 



Watch This Week: Sephora on Social

2012-09-15T01:49:21-05:00

Brian has a great interview here with Sephora on Social. They are a brand that is increasingly "social by design" - creating programs, offers and content for the social consumer. What is said here is important - it isn't just...

Brian has a great interview here with Sephora on Social. They are a brand that is increasingly "social by design" - creating programs, offers and content for the social consumer.

What is said here is important - it isn't just enough to market to this consumer, brands need to support them where they found them - in social domains -- and build loyalty programs for them. And I liked the discussion about defining and finding a social voice. 

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What will Happen to Search Next

2012-09-01T16:57:18-05:00

John always has terrific insights into all things search. The largest issue with search is that we learned about it when the web was young, when the universe was “complete” – the entire web was searchable! Now our digital lives...

John always has terrific insights into all things search.

The largest issue with search is that we learned about it when the web was young, when the universe was “complete” – the entire web was searchable! Now our digital lives are utterly fractured – in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes. Re-uniting our digital lives into one platform that is “searchable” is to me the largest problem we face today.




That's One Fast Boat

2012-09-01T16:49:49-05:00