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Preview: Peter Flaschner

Peter Flaschner

Marketing, Design, Yadda

Last Build Date: Sun, 18 Mar 2012 17:02:11 +0000


High Definition Info Transfer

Sun, 18 Mar 2012 16:46:04 +0000

As a designer and strategist my job, at it’s simplest, is to come up with ideas and put them in other people’s heads. Over the years, I’ve observed time and again the challenges in getting a pure idea out of my mind and into other people’s noggins with a high degree of fidelity. So much is … Continue reading High Definition Info Transfer

SXSW 2012: The Future of Digital Health

Thu, 15 Mar 2012 19:04:12 +0000

Note, this is cross-posted from the Klick Health blog. I’m posting it here for archival reasons. South by Southwest is an annual festival of interactive tech, film, and music that started back in 1992 in Austin, Texas. I’ve been coming every year since 2005, and have seen the interactive part of the festival grow from … Continue reading SXSW 2012: The Future of Digital Health

It Klicked

Tue, 31 Jan 2012 21:25:22 +0000

Last month, I set out to find my next gig. I wasn’t just looking for a job, I wanted to find the right place to put my attention. I wasn’t sure if I’d work at an ad agency, a boutique marketing shop, go client-side, or start my own thing. To help steer, I set a … Continue reading It Klicked


Thu, 12 Jan 2012 20:54:12 +0000

After a couple of rewarding and fulfilling years, I’ve decided to move on from my post as VP of Strategy at Sequentia Environics. The time I spent at Sequentia was amazing. I worked with an incredible team, doing really interesting work for great clients. To say I learned and grew a lot would be a … Continue reading Next!

Role of story

Thu, 01 Dec 2011 15:19:57 +0000

From Neal Stephenson “The fondness that many such people have for science fiction reflects, in part, the usefulness of an over-arching narrative that supplies them and their colleagues with a shared vision.” This is exactly what I’ve been harping about on Twitter lately. Without vision it’s very hard to make progress. Storytelling is an extremely … Continue reading Role of story


Mon, 04 Apr 2011 02:26:54 +0000

Instagram, the iphone social network photo app thing, has me seeing things. I’m enjoying the process of looking for a shot. Often looking up and around, checking out the view. The omnipresent iphone makes for a willing collaborator. It lets me focus on composition, then use apps highlight shape and form. I look for interesting … Continue reading Seeing

Drinking the Zeitgeist: SXSW 2011

Tue, 22 Mar 2011 19:10:32 +0000

This post is cross posted to the Sequentia blog. Posted here for my own future reference. SXSW is huge. Tens of thousands of people descend on Austin for two weeks of Interactive (aka web), Film, and Music programming. It is the largest web conference in the world. Media, pundits, and bloggers have written a million … Continue reading Drinking the Zeitgeist: SXSW 2011

Peaks, valleys, and the triple whammy of the middle ground

Tue, 08 Mar 2011 21:39:09 +0000

This isn’t about the valleys. They’re bad enough they need no explanation. It’s the damned middle; the non-peaks. Coming off a peak, the relative dullness of a given situation is magnified by the non-peakedness of the moment. Not only does one feel off because of the relative dullness, one magnifies the intensity of the displeasure … Continue reading Peaks, valleys, and the triple whammy of the middle ground

Studying culture, community, and superpowers

Fri, 25 Feb 2011 15:52:26 +0000

Are you studying culture? You should be. At it’s simplest, the study of culture is the process of paying attention to stuff and writing it down. Culture is like oxygen: it’s omnipresent, and invisible. But stop and notice, and it’s all around us. Within the context of community strategy, the study of culture is mega … Continue reading Studying culture, community, and superpowers

Talking Community on

Wed, 02 Feb 2011 17:27:35 +0000

Last week, @qasim came in to the office to talk to Ujwal and me about the community practice at Sequentia. He brought his camera: Episode 7 – Sequentia Environics from on Vimeo.