2008-02-06T15:30:48-06:00Peter Davidson passed away on January 30, 2007. He was an important part of BeTuitive Publishing and of the blogosphere at large, and is greatly missed. Peter was a respected member of the blogging community; his blogs Thinking by Peter Davidson and BeConnected were read and subscribed to by hundreds of people. Peter was someone who looked forward to future...
The customer evangelist is the person(s) in your organization that advocates for the interests of your customers and the person with the most insight and intuition into the needs and wants of your customers. The Church of the Customer Blog highlights great tips for being a Chief Evangelist: Betsy Weber, the chief evangelist for software toolmaker TechSmith, has five solid tips for being an official company evangelist and helping create other evangelists just like yourself.
Seems to me to be an intuition moment on the part of Volkswagen or at least their ad agency. These ads are most likely the result of market research that shows that safety ranks high in customers and prospects minds, therefore commercials dramatically promoting the safety performance of their vehicles.
2006-05-08T20:24:48-05:00Seth points out that Disney is thinking differently about CRM. They see it differently. Customer Managed Relationships. CMR replacing CRM. “...our guests invite us into their lives and ultimately manage our presence/relationship with them.” Now that's understanding permission marketing. Who among us enjoys it when a marketer manages our relationship. We'd much rather manage our relationship. So what's a marketer...
SalesGenius™ is the first personal web analytics service that lets sales professionals instantly qualify sales prospects by tracking individual visits to corporate web sites, without any programming or IT involvement. The real-time Genius Tracker™ gives you immediate feedback about which sales leads have opened your e-mails and clicked through to your web site, so you can tell at a glance who is most interested.
Feed Whip is one of a slew of services that track websites and can email you when the site changes.... In addition to a business home page you may want to track team pages, personnel listings, specification pages or any other specific intelligence pages.
For those addressing specific geographic areas when developing new locations, products, services or experiences understanding Census data is critical. Here's a cool tool that allows you to analyze Census data based on a one, three and five mile radius from a given location or address.
As new forms of communication and media distribution develop savvy developers create new tools to help users search and monitor these new messages. This is exactly the case with PodZinger a search engine for podcasts and video podcasts. Drop your keywords into the search box and specific occurrences of those terms are discovered and highlighted for your review. You can watch or listen to specific clips of the entire podcast.
Simple, succinct and broadly applicable. If we're talking about developing customer intuition and using tools to learn more about the background and happenings of our customers we better have a good definition. What do you think? Is this a good definition? Anything to add?
Over at O'Reilly Radar as opposed to Radar O'Reilly, there's a great list of “Entrepreneurial Proverbs” that are intended for engineer types who want to start their own companies.... Make the simplest possible product that makes a significant dent in that need, and you'll do far better than you would addressing two or three needs at once.
This sounds like a disconnect between operations looking to curb electricity use and management that wants to generate more revenue and enhance travel customer experience.... Apparently, the operations budget is so tight that animatronics are deactivated instead of repaired, figures are repositioned to avoid excessive wear on costumes and entire new attractions are actively opposed by operations because they don't have the budget to maintain them.
The Wall Street Journal reports: Daily Candy's business is a simple one: It produces urbane email newsletters that make daily recommendations on shopping, entertainment, food and media. Originally written for a clutch of trend-obsessed New York City women, the site produces 11 electronic newsletters, including editions for Chicago, San Francisco and London.
If you are looking for an easy to use and free place to build a wiki for your personal use, your work team, your company outing, your school play or anything else you can think to organize with the direct input of others I highly recommend you check out PBwiki, its a very easy to use wiki platform. It's true what they say-- PBwiki makes creating a wiki as easy as making a peanut butter and jelly sandwich.
BeTuitive designer Kat O'Connor joins the BeTuitive Blog with a really interesting review of Daniel Pink's new book A Whole New Mind Sounds like another must read.
I have been telling you for a long time now that you need to use the available Web Tools like Technorati, Feedster and PubSub to discover and track the conversations about your customers, your company and your products in the blogosphere.... coComment is a new service that helps you track your comments and see when others add comments to posts you have commented on. The service is in a private beta but go ahead and request and invitation.