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Preview: A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.



Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcaste



Published: Mon, 20 Nov 2017 09:00:00 -0400

Last Build Date: Sat, 28 Oct 2017 13:50:05 -0400

 



The unlikely role of true crime podcasts in criminal justice reform

Mon, 20 Nov 2017 09:00:00 -0400

Beginning with Serial in 2014, the popular podcast about a Baltimore teens murder and her ex-boyfriend Adnan Syed, who is serving a life sentence after a highly contested conviction, there’s been an explosion of true crime and wrongful conviction retellings and analyses through audio. In fact, true crime podcasts often top the iTunes top podcast chart, generally considered the best measure of a show’s popularity.

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Top 5 Benefits of Podcasting for Small Business Ventures

Fri, 17 Nov 2017 01:59:00 -0400

Podcasting has lately garnered immense popularity in small business ventures, especially due to the host of benefits that come with it. Now, in here, I have compiled a brief list of these very same benefits for your reference. So take a quick peek at them without any further ado.

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The rise of the podcast adaptation

Wed, 15 Nov 2017 01:59:29 -0400

To succeed, a podcast adaptation should draw on televisions strengths. When the makers of This American Life, the genre-defining audio series, turned to creating a documentary series of the same name (broadcast on Showtime in 2007 and 2008), they applied their storytelling nous and feel for unusual characters to new stories. It blended the essence of the radio show with stunning visuals—one episode followed a photographer, another illustrated a couple’s disintegrating marriage with animations—and went on to win two Emmy awards. It kept the feel of the podcast, but it was not beholden to it.

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Podcasting App Transcribes Shows for Better Search

Mon, 13 Nov 2017 09:00:00 -0400

We called this one, a long time ago. Since then, we’ve been watching the development of natural language processing in the podcasting space ever since. It is starting to come together.

Podcasts are a product driven by words, spoken words, but, unlike words in text, they are not words that are easily indexed by the crawling robots of Mountain View and Redmond (that is, Googles and Bings). A lot of good information is hiding in podcasts that could be useful to people, but they ca n not access it because it’s not searchable.

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Here is Exactly How You Build A Seven Figure Podcast

Sat, 11 Nov 2017 09:00:00 -0400

Podcasting and spoken word audio has been all the rage these days with a number of influential entrepreneurs and online personalities such as Gary Vaynerchuk touting its potential. The central argument is that audio does not take up the full capacity of one’s attention that video does, allowing the consumer to multitask. Podcast or audiobook listeners can be checking their email, browsing the web or even scroll through Instagram while digesting audio information the entire time. Another key trend in consumer behavior is the desire to learn.

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Canadians Finally Get a Study on Podcasting Habits

Thu, 9 Nov 2017 09:00:00 -0400

We are told that podcasting is hot, a statement that’s backed up by all kinds of American statistics and studies. Thats great, but could we please get some numbers that are relevant to Canada?

Thats finally happened thanks to a couple of research companies, Audience Insights and Ulster Media. Details came out this week in a document called The Canadian Podcast Listener, which looked at the podcasting habits of 4,000 people across the country.

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How To Jumpstart Your Online Profile With A Podcast

Tue, 7 Nov 2017 09:00:00 -0400

With the best will in the world, even if you started a blog today, it would take months if not years for you to grow an audience of readers. That’s if you don’t run out of steam first. Even as far back as the blogging hey-days of 2009, the New York Times released data showing that 95% of blogs were abandoned. It’s not surprising. Writing well is not something everyone can do (despite what many business leaders think about their blogs). An even greater barrier is the time they take to make. Given that research from BuzzSumo now shows it’s long-form content (3000+ word articles) that are more likely to get shared - that is a big time commitment.

Podcasting could be a solution.

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Should You Really Start That Podcast? 6 Tips From An Audio Storytelling Vet

Sun, 5 Nov 2017 09:00:00 -0400

As a public radio veteran and podcasting pioneer, Hoffmann knows a thing or two about the ins and outs about the evermore buzzy medium of audio storytelling. And fortunately for those of us curious to dabble, she has got a few pointers.

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Politicians Are Bad at Podcasting

Fri, 3 Nov 2017 09:00:00 -0400

These days, it seems that everybody’s got a podcast, even members of Congress.

Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.

The concept is a no-brainer: satisfy Americans seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives. And from the elected officials perspective, the appeal is obvious. They can sidestep media gatekeepers and beam their personalities and priorities straight to their constituents ears, all while heightening their national brands, perhaps in anticipation of seeking higher office. It is less clear what the constituents get out of the deal.

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Spooky Podcasts for Halloween

Mon, 30 Oct 2017 09:00:00 -0400

Tis the season to be scared out of your wits! October is upon us and we don't know how you choose to celebrate the greatest of seasons, but for us, the Autumnal bliss of fallings leaves and unnerving terror is something that requires a full month of excitement. Halloween may only be one day a year, but the joys of being scared are forever.

There are plenty of ways to indulge in the delights of the occasion, from spooky movies and those epic Twilight Zone marathons to perfecting your costume and combining the deliciousness of candy and booze. Now, in our wonderful modern age, you can even get scared on the move thanks to the domination of podcasting. There truly is something for everyone, a niche to satisfy every obsession you have. Whether you like geeky analyses of horror pop culture, entrancing genre storytelling or something a little more true to life, there’s plenty out there to keep your attention during those long walks home (and enough to keep you looking over your shoulder at every turn).

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Boost Efficiency And Lower Stress With A Podcast System

Wed, 1 Nov 2017 01:00:00 -0400

How Do I Systemize My Podcast?

The first step to systemizing your podcast, says Ilunga, is to get a grasp on your workflow.

Map out the different steps you follow to go from episode idea to episode marketing. After that, you can focus on systemizing each component individually.

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More Australians tuning into podcasts: report

Mon, 30 Oct 2017 09:00:42 -0400

Podcasting is continuing to show strong growth in Australia according to the second annual Podcast Research Survey released by the ABC today.

Both the frequency of listening and time spent listening to podcasts has increased year on year.

The report found podcast awareness is high in Australia, with 89% of adult Australians claiming to be aware of podcasts. More than half of adult Australians have claimed to have tried podcasting, with trial increasing to 76% among 25 – 34-year-olds.

Podcast listeners are highly engaged, claiming to have listened to an average of six podcast episodes and four podcast series per week.

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Teaching the Art of Listening: How to Use Podcasts in the Classroom

Fri, 27 Oct 2017 09:00:20 -0400

Podcasts are far from a new classroom tool—teachers have been podcasting for more than a decade—but as their popularity continues to rise, teachers are finding new and innovative ways to bring them into the classroom.

In light of the Common Core State Standards' shift toward the use of nonfiction, podcasts provide a unique way to build critical thinking skills while adhering to state standards.

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Insider tips to enjoying podcasts

Wed, 25 Oct 2017 09:00:00 -0400

Since first invented in 1895, people have used a radio for news, entertainment, and passing the time on long trips, and they still very much do. I know this first-hand. I host a national talk show on over 400 top radio stations across the United States and internationally on Armed Forces Radio.

When it comes to the spoken word, podcasting is also a force. According to Edison Research, the number of podcast listeners is growing from 21 percent to 24 percent year over year. Podcasts are easy to produce and distribute, and all kinds of would-be broadcasters have clamored to express themselves through downloadable sound.

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Comedy Central Launching Podcast Network

Mon, 23 Oct 2017 09:00:00 -0400

Comedy Central is looking to extend its franchises, utilizing the hot and rising medium of audio podcasts. Beginning with The Jim Jefferies Show this week, Comedy Central is building the foundation for a podcast network based on their existing brands. After The Jim Jefferies Show Podcast will come another series based on The Daily Show with Trevor Noah.

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Podfather Reviews: The deadly sins of podcasting

Fri, 20 Oct 2017 09:00:00 -0400

As much as I love and promote all sorts of podcasts, I feel like it’s time for me to go on a rant. I will be the last to admit this: Some podcasts are not perfect.

Even though podcasting is still a relatively new and developing platform for content, there are still annoying habits and clichés that drive me nuts.

Whether these clichés are picked up by from other places, like YouTube, or are unique to podcasting, these are a few habits that I wish would leave podcasting all together.

Podcasting is a medium where people can get creative with how to work with audio — just take a listen to fictional narrative podcast ...

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The Best Podcast Search Engine

Wed, 18 Oct 2017 09:00:00 -0400

Finding a podcast is easy; finding relevant episodes is harder. If you want to find, say, all of Paul F. Tompkins’s guest appearances, or podcast episodes about the Russian Revolution, try the podcast search engine Listen Notes.

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Special Delivery: Crafting The Perfect Podcast Ad

Mon, 16 Oct 2017 09:00:56 -0400

The blueprints for ads have always appeared to be somewhat formulaic in nature: Come up with a catchy tagline, make it memorable, use a persuasive technique, communicate a call to action, sell the product.

Simple, right? Not so much. The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years.

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The Power of Podcasting

Fri, 13 Oct 2017 09:00:00 -0400

Look around you. At the people on the train, in your office, on the street. Joggers, walkers, pram-pushers. All sporting earphones. Many are dialled into their favourite music, but it is increasingly likely that they are immersed in their favourite podcast. In a world where so many avoid traditional communication, we are turning to the spoken word for solace.

Podcasts have had spikes of popularity since emerging as part of the portable digital boom of the early noughties.

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Tools for Podcasting

Wed, 11 Oct 2017 09:00:53 -0400

Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.

1.) Podcasting Tools
Podcasts are simply RSS feeds that contain audio content. By using a combination of RSS and podcast related tools users can use this new communication medium.

Tools for Podcasting



Five Reasons To Listen To Podcasts

Mon, 9 Oct 2017 09:00:00 -0400

It is easier than ever to find, subscribe and listen to literally thousands of podcasts on every topic from news, arts, business, comedy, education, politics, sports, technology, music, health, spirituality, hobbies, and more.  Podcasters create content and publish their episodes on popular platforms like iTunes, Google Play, Sticher as well as a variety of other podcasting directories and apps.

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3 Easy Steps to Start a Podcast for Content Marketers

Fri, 6 Oct 2017 01:59:06 -0400

Several early-adopting companies have already begun creating a podcast to further push their content marketing efforts. There are loads of data sources out there that point to podcasts as the next frontier for media engagement, especially for the coveted affluent millennial demographic. Everyone has a blog, videos are hit or miss, podcasts could help move the needle for your marketing efforts, reach new customers, and increase engagement with your brand.

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How Podcasting Works

Wed, 4 Oct 2017 09:00:00 -0400

While some traditional radio talk shows have begun providing podcasts of their regularly-scheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad.

Podcasting is RSS that is used to syndicate and distribute audio files.

How Podcasting Works



Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

Mon, 2 Oct 2017 09:00:00 -0400

Millennials are on the move far more than generations before them and their mobile devices are their lifelines. Also, according to a 2016 BNP Paribas Global Entrepreneur Report, millennials are starting more companies at an earlier age and targeting much higher profits than their baby boomer parents and grandparents.

These three facts tell us some important things about a millennials lifestyle: They want to stay connected and they want to make their mark. To do these, more millennials are developing a personal and a professional brand that they can project and expand to a growing community.

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More Americans are listening to podcasts regularly

Fri, 29 Sep 2017 09:00:00 -0400

The increase in podcast consumption could be attributed to a rise in the overall consumption of digital media. The proliferation of smartphones has also helped make downloading and listening to shows easier than ever.

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The Power of the Podcast

Wed, 27 Sep 2017 09:00:00 -0400

For budding businessmen and women in the entertainment market, developing a personal brand is just as important as possessing the creativity to bring said brand to the next level. However, it can prove to be difficult to carve a lane and stand out from others who are chasing similar dreams, especially in the digital age.

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The state of podcasting in five charts

Mon, 25 Sep 2017 09:00:00 -0400

When the IAB kicks off its third annual podcast upfront next week on Sept. 7, it should look and feel very different from previous years.

Before last years event, attendees anticipated the debut of IAB guidelines for the format. This year, attendees have had months to think about market leader Apple’s launch of analytics for podcasts, sample from the bumper crop of branded podcasts that market leaders like Gimlet Media have produced and process the flurry of funding rounds podcasting companies have announced this summer: $7.5 million for Art19, $15 million for Gimlet and another $15 million for HowStuffWorks.

Here is a look at the state of podcasting in five charts.

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Podcast Movement

Fri, 22 Sep 2017 09:09:00 -0400

This August, 1,800 podcast enthusiasts (including 120 speakers) headed to Anaheim, CA for the annual Podcast Movement conference.



How to Conduct a Podcast Interview

Wed, 20 Sep 2017 09:00:00 -0400

Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

1. Prepare Questions in Advance
Prepare a list of questions prior to the interview, contemplate possible follow-up questions based on the expected responses. Create a list of notes along with the questions that are accessible during the interview and will help you direct the conversation.

How to Conduct a Podcast Interview



Are podcasts changing advertising?

Mon, 18 Sep 2017 09:59:33 -0400

Podcast listeners were few and far between five years ago, but now they seem to be everywhere.

Whether chuckling on a treadmill or learning about quantum physics on the bus, a growing demographic of people are embracing the medium. If you are reading this on public transport, in an office or some other crowded place, there is probably someone listening to one in your immediate vicinity.

The last few years has seen an explosion in both the number of people and the number of podcasts available. In the US especially, where the podcasting market is much more firmly entrenched, it seems like every comedian or entertainment personality now has their own.

Are podcasts changing advertising?



How Podcasting is Effective for Brand Building

Fri, 15 Sep 2017 09:00:00 -0400

Get Your Message Out With Podcasting Are you ready to move beyond your blog? Podcasting may be the next step in building your personal brand and is still a growing medium when it comes to attracting…

complete article



Plan for Podcast Success with These Tips

Wed, 13 Sep 2017 09:00:00 -0400

1. Invest in Sound Quality
There is nothing worse than listening to a podcast full of good information, yet the audio is so bad that you only hear 80 percent of what’s being said. With the popularity of podcasting, finding out the best (and most affordable) microphones isn’t any more difficult than a Google search. Consider also how you want to mix the sound after you record. What software is best for your needs ­– and fits the budget – so the audio is crisp, clear and free of background noise and static?

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The Art of the Taboo Podcast Interview

Mon, 11 Sep 2017 09:00:00 -0400

One of the great revelations of the rise of podcasting is the format’s eagerness to lift the curtain on the journalistic process and mine the method for material. Consider the raw interview, a nonfiction podcast staple that reveals as much about the person asking the questions as the one answering them. The most interesting ones stretch the form beyond the journalist’s traditional limits. If the classic journalistic chat is objective and emotionally removed, the best podcast hosts leverage their personal investments and creative conversational tactics to tackle even the most taboo topics.

The Art of the Taboo Podcast Interview



How can you measure the success of your podcast?

Sat, 9 Sep 2017 09:00:00 -0400

Podcast listening has exploded in recent years.

Almost a quarter of Americans over 12 said they had heard a podcast in the prior month, up from 21 percent the previous year, according to the 2016 Infinite Dial study from Edison Research. In addition, podcast listeners dialed up an average of five podcasts per week.

The medium can be a superb way of establishing authority, and PR and marketing pros have jumped on the bandwagon. Podcasting also requires fewer resources than video and is frequently more accessible to consumers.

How can you measure the success of your podcast?



This Infographic Shows Why Podcast Ads May Be Perfect for Fitness Brands

Thu, 7 Sep 2017 09:00:00 -0400

Podcasting has been steadily growing in popularity for the last few years, and brands are starting to figure out that the formats ripe for immersive advertising. According to Edison Research, the share of Americans who report being monthly podcast listeners is 24 percent (67 million), up from 21 percent (57 million) last year.

Podcasting for Fitness Brands



Podcast Advertising: Revenue and Format Trends

Tue, 5 Sep 2017 01:59:06 -0400

Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.

The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all podcast advertising revenue.

Podcast Advertising: Revenue and Format Trends



Speeding Up Your Podcasts Will Not Solve Your Problems

Sun, 3 Sep 2017 09:00:00 -0400

To fight the growing wave of podcasts released each day, a group of people have started listening to their favorite shows at hyperspeed. The only problem: They might not be comprehending much.

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Social Media Versus Podcasting

Fri, 1 Sep 2017 09:00:00 -0400

47% This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours. A new Reuters/Oxford University study followed up on actual social-media exposure and reading with a survey that found a little less than half of users who clicked into a story from their social feed, and a little more than a third from search (37%), could attribute the source. And just in case you think this is a matter of normal memory lapses, that attribution rate compares to an 81% among readers who went directly to the news source and discovered the story.

Social Media Versus Podcasting



Do Podcasts Need TV Validation?

Wed, 30 Aug 2017 09:00:00 -0400

In addition to its second- (or third-) class status in media, podcasting has its share of issues. Podcasts are notoriously difficult for listeners to discover and for creators to monetize. And, unlike TV, film and even satellite radio, many folks still aren't quite sure what a podcast is.

Do Podcasts Need TV Validation?



Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting

Mon, 28 Aug 2017 09:00:00 -0400

SoundCloud is on shaky financial footing, saying it only has enough money to last a few more months unless someone buys or invests in it. That’s sure to cause anxiety in content creators with their life’s work stored on SoundCloud. Now some new startups are nipping at SoundCloud’s heels by focusing on podcasting in ways the music streaming service never did.

Anchor is a fast-rising podcast app that layers community features on top of audio streaming. It lets creators record right from their phone and take talk show-style call-ins, while listeners can join in-app chat rooms to bond with fellow fans, and give digital applause at their favorite moments.

Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting



Podcasting Success Tips From 3 Top Female Entrepreneur Hosts

Sat, 26 Aug 2017 09:00:20 -0400

Yes, on the surface, you would not think so, with only 13 percent of female-hosted podcasts appearing in the U.S. iTunes top 100 podcasts chart as of April 2017. However, that number is deceiving because the women that are successful are really creating a storm.

Today, there are talented female entrepreneurs who have boosted their brands by using value-rich podcasts to provide useful information to their specific audiences.

Podcasting Success Tips From 3 Top Female Entrepreneur Hosts



20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time

Thu, 24 Aug 2017 09:00:00 -0400

Writers get their inspiration from all sorts of places — real life, current events, favorite books, other writers, their own imagination, and more recently: podcasts. Podcasts about writing have been around practically as long as podcasts themselves have been, (with the longest-running writing podcast on this list airing for the first time in 2005!) and they’re the perfect dose of advice, inspiration, and motivation —  especially for working writers on the go.

20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time



Musicals are About to Shake Up Podcasting

Tue, 22 Aug 2017 09:00:00 -0400

Writing a podcast musical was a unique challenge—even for Winter and Littler, who play together in Chamber Band, a project Littler describes as creating story-oriented songs in established universes.

Musicals are About to Shake Up Podcasting #podcasting



Radio Network Entercom Invests in Podcast Network Digital Media

Sun, 20 Aug 2017 09:00:00 -0400

The broadcaster is taking a 45 percent stake in the startup.

Entercom, the fourth-largest radio broadcaster in the U.S., is buying 45 percent of Dgital Media, a podcast producer/network whose roster includes political shows like Pod Save America.

Radio Network Entercom Invests in Podcast Network Digital Media



What Is the Best Way for a Podcast Studio to Raise Money?

Fri, 18 Aug 2017 09:00:00 -0400

The past seven days saw two significant stories about money being raised here in Podcast-land. Taken together, the stories contain a fair bit of meat, because they offer two very different approaches to the industry — and two different visions of what it could be.

We will start with the flashier one. Last Wednesday, Gimlet Media announced that it had successfully executed a $15 million Series B fundraising round led by Stripes Group, whose portfolio also includes Refinery29 and notable podcast advertiser Blue Apron.

What Is the Best Way for a Podcast Studio to Raise Money?



Personal Audio Loses its Appeal for Podcasting Patent

Wed, 16 Aug 2017 09:00:00 -0400

A year after taking up the case, the US Court of Appeals for the Federal Circuit has ruled in favor of the Electronic Frontier Foundation in its challenge against podcasting patent troll, Personal Audio. The decision is a massive relief for the vibrant and ever-growing medium, which has been operated under the threat of lawsuit for a number of years.

Personal Audio Loses its Appeal for Podcasting Patent



An Insiders Guide To Podcasting: 9 Steps To Get Started Today

Mon, 14 Aug 2017 09:00:00 -0400

Podcasting is expanding as a broadcasting platform, and it is not too late to get in the game. Top podcasters are reaching millions of people each month and monetizing their audiences to sustain thriving businesses.

An Insiders Guide To Podcasting: 9 Steps To Get Started Today



Google: How to Optimize Podcasts for SEO

Sun, 16 Apr 2017 09:00:49 -0400

Podcast optimization for ranking in the Google search results isn’t a topic that comes up very often.  And John Mueller gave some excellent advice on SEOing for podcasts.

The question came up about whether or not it was a good idea to simply have podcasts all listed on a single page, specifically within an iframe.  And while that is possible, John Mueller from Google raised some very good points about why this might not be the best idea for ranking, along with suggestions for optimizing those podcasts to rank better in Google.  But first, he talked about the impact this strategy could have on user experience.

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Podcasting Priests

Fri, 14 Apr 2017 09:00:00 -0400

Busy this Lent? No time for retreats, Stations of the Cross or other Lenten events? Try tuning into a Catholic podcast.

Two websites launched by diocesan priests – anchoredinthelord.com and studyprayserve.com – offer wisdom and insight for a faith-filled Lent.

complete article



Infinite Dial Preview – Is Podcasting On The Rise?

Wed, 12 Apr 2017 09:00:00 -0400

Thursday, Edison Research will host a podcast with data from their annual Infinite Dial study. In anticipation of the webinar, Edison’s Tom Webster released a tidbit of new information about podcasting, which will be part of the webinar, Thursday.

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This New Campaign Urges You to Tell Your Friends About Podcasts

Mon, 10 Apr 2017 09:00:00 -0400

There are now more than 37 podcast producers who have signed on to the effort, including National Public Radio, American Public Media, ESPN, First Look Media, FiveThirtyEight, Gimlet Media, HowStuffWorks, Panoply and PRI, and that is not counting a whole network of NPR member stations.

Beginning on March 1, hosts of podcasts produced by those participating partners will encourage their listeners to spread the word and get others turned on to podcasts. The campaign is accompanied by a social media component unified under the #trypod hashtag, which is already making the Twitter rounds ahead of the launch.

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The Podcasting Market Earns Hundreds of Millions of Dollars Because It’s Working

Sat, 8 Apr 2017 09:00:00 -0400

About a year ago we asked whether or not podcasting can finally make money. That’s settled: It is. Today, the money is enough to make a few people rich but not enough yet to register in the global economy. Still, every year, the medium grows, largely driven by shows that get people talking, and podcasts are not even easy to play in cars yet.

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Why live podcasts are becoming a big deal this year

Thu, 6 Apr 2017 09:00:52 -0400

Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or launching events operations.

complete article



Why Podcastings Lack of Diversity Might Be a Tech Problem

Tue, 4 Apr 2017 09:00:49 -0400

Podcasting Still Has a Lack of Diversity
The need to either figure out discovery or simply develop more diverse programs is becoming more pressing, thanks to the rising numbers of podcast listeners — monthly podcast listeners hit 24 percent of all Americans in 2016, up from 21 percent in the year previous.

complete article



Behind the Podcasting Boom

Sun, 2 Apr 2017 09:00:00 -0400

Podcasting has been around for more than a decade, but we still tend to think of it as a new technology. Like any new technology, you’d expect that its growth would be driven by Millennials and Generation Z, who are drawn to technology like moths to flames.

But surprise – podcastings seeing growth thanks to an older demographic.

That’s according to a recent report from Edison Research and Triton Digital, which examines digital radio habits.

complete article



Podcasting Dos and Do Nots

Fri, 31 Mar 2017 09:00:00 -0500

Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO

1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Dos and Do Nots



Why Start Your Own Podcast?

Wed, 29 Mar 2017 09:00:00 -0500

You might be asking how podcasts are different from radio shows. On a podcast, you will often hear information and music that you usually can not find anywhere else. They are often aimed at niche audiences. Though some podcasts are distributed live like radio shows, many are not. They are recorded for later listening, or added to a listening queue on Soundcloud, iTunes, or other syndications, making for a completely different kind of listening experience.

complete article



2017: Another Year for Podcasts?

Mon, 27 Mar 2017 09:00:11 -0500

While the past decade will no doubt be characterized by the rise of Twitter, Facebook, and Snapchat, there’s another form of media gaining a steady following, especially among millennials: podcasts. Podcasting, or audio blogging as it was called in the early days, has been around since the 1980s but took off with the rise of the iPod and versatile MP3 audio format. Since then, podcasting remains on the rise. According to Mother Jones, a third of the podcasts listed on iTunes appeared after 2014, and according to an Edison Research survey, 21 percent of Americans reported listening to podcasts monthly in 2016, up from 17 percent in 2015. The popularity of podcasts has grown for a variety of reasons.

complete article



Spotify gets into podcasting with three music-themed shows

Fri, 24 Mar 2017 09:00:00 -0500

Spotify dipped its toes into podcasting in 2015 by adding pre-existing programs to its lineup. Now it's getting into content creation and rolling out its own shows. The company is launching three original podcasts, and it says that is just the start.

The first of the new programs, Showstopper, is available now and features The Fader editor in chief Naomi Zeichner talking with music supervisors from TV shows like Stranger Things and Scrubs. The bi-weekly podcast offers commentary and insight on noteworthy music moments in television history.

complete article



15 Tips For An On-Point Podcast Guest Appearance

Wed, 22 Mar 2017 09:00:00 -0500

The art of interviewing is a popular topic, but what about the art of being interviewed? While the role may feel more passive, it is actually just as active as the interviewers.

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6 ways to grow your podcast audience with SEO

Mon, 20 Mar 2017 09:00:00 -0500

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

complete article



HowStuffWorks Brings Dynamic Advertising to Podcasting

Sat, 18 Mar 2017 09:54:05 -0500

HowStuffWorks, a preeminent publisher of informative podcast, video and editorial content, today announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.

HowStuffWorks’ 12 podcast brands have amassed over 650 million downloads in the last eight years, and garner over 29 million downloads every month. With an evergreen podcast library of more than 6,000 episodes totaling over 3,000 hours of listening time, combined with dynamic ad insertion technology, HowStuffWorks is now uniquely positioned to provide a new level of scale to brands seeking to enhance their digital advertising across all platforms. What’s more, this technology partnership reinforces HowStuffWorks’ commitment to curated, live-read ad integrations that foster a personal connection with listeners.

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A Report on Podcasting details Industry Issues

Thu, 16 Mar 2017 09:00:00 -0500

The report is the product of research done on the learnings gleaned from the various on-demand audio-related investments made by the John S. and James L. Knight Foundation — of which there have been quite a few. Indeed, the foundation is strikingly ubiquitous as a funder of the space through programmatic grant support, particularly among projects that lie at the nexus of public media and podcasts.

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7 Podcast Communities To Join (And Why You Need Them)

Thu, 9 Mar 2017 09:00:00 -0500

From the inside, podcasting is an incredibly community-driven medium.  I have learned everything I know about podcasting from the podcasting community, from Facebook groups, intense personal mastermind groups and one-on-one podcast mentors.

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3 Reasons B2B Brands Should Podcast to Win More Business

Tue, 7 Mar 2017 09:00:00 -0500

Why Should B2B Brands Consider Podcasting?

James believes the most strategic benefit to podcasting as a B2B brand is the ability to break through the noise. For brands using account-based marketing, podcasting allows for differentiation among the competition. Once an account is targeted most brands are sending cold emails that read similar to those sent by their competitors. Podcasting gives brands an edge and a way to amicably connect with decision makers by inviting them to be featured on their show. It provides a foot in the door and a way for B2B brands to reach their buyers

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4 Steps to Create a Blog or Podcast That You and Your Readers Will Love

Wed, 5 Apr 2017 09:37:31 -0500

If you are a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan base of interested readers.

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Listen Up: 2017 Podcast Predictions

Fri, 3 Mar 2017 09:00:00 -0500

If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.

After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands. With 57 million Americans listening monthly (up 23% year on year), the potential for podcastings star to rise through content, discovery, monetisation and technology is strong. Here’s how I believe 2017 - a year of significant opportunity - will play out for the industry.

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Podcasting: Fact Sheet

Wed, 1 Feb 2017 09:00:00 -0500

Podcast Listenership

A growing minority of Americans are listening to podcasts, according to survey data from Edison Research. As of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.

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Hot Pod: The three numbers that mark the state of podcasting in 2017

Mon, 27 Feb 2017 09:00:00 -0500

Digits to start the year. Is the podcast industry growing, and if so, how? I’m keeping these three numbers taped to the corner of my laptop as benchmarks to keep track:

Audience size: 57 million U.S. monthly listeners, according to Edison and Triton Digitals annual Infinite Dial report, which gives the industry its clearest number to beat. The latest version of the report is expected to come out in early summer.

Advertising: More than $200 million projected for 2017, according to media research firm Bridge Ratings, which the industry seems to have coalesced around.

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2017 Will Be Breakout Year For Podcasting

Sat, 25 Feb 2017 09:00:00 -0500

Bridge Ratings was in Las Vegas at the Consumer Electronic Show this past week where the company conducted five focus groups with the intent of gauging a) podcast consumption patterns among current podcast listeners, and b) if new technology would reduce the friction that has limited podcasting as a reach medium.

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6 Reasons Why Your Business Should Use Podcasting

Thu, 23 Feb 2017 09:00:00 -0500

The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market.

Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices.

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Why branded podcasting could more than double in 2017

Tue, 21 Feb 2017 09:00:00 -0500

Podcasting has always been a lot like old-time radio. In 2017, it is about to get even more old-timey, as podcast networks, publishers and brands all embrace branded shows.

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If we want podcasting to remain open to everyone, We Are going to have to organize

Sun, 19 Feb 2017 09:00:00 -0500

An effort to strengthen open podcasting. Getting the various actors of the open podcast ecosystem to coordinate in their best interest is, more or less, a working group called Syndicated Media is trying to do.

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The 10 Best Movie Podcasts of 2016

Fri, 17 Feb 2017 09:00:00 -0500

10 Podcasts for Filmmakers, Film Fans and Industry Folks

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The Important Thing Most Podcasts are Missing

Wed, 15 Feb 2017 09:00:35 -0500

Podcasts are an excellent marketing tool that can help businesses reach many new customers that otherwise would have no clue they exist, but most of them are doing it wrong and for the wrong reasons. They are looking to serve themselves rather than an audience desperate to learn.

Harbinger and Holiday are 100 percent correct that the current climate in podcasting is not only unsustainable but hurts the credibility of those that are very successful in the space.

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Crime Mysteries are the Breakout Podcast Genre

Mon, 13 Feb 2017 09:00:00 -0500

Podcast listening has boomed in the last year (57 million Americans listen regularly, the same number of people who use Twitter) and just like with so many other forms of entertainment, our fascination with real crimes and mysteries is driving much of that growth.

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Looking at five of the best food podcasts

Fri, 10 Feb 2017 09:00:00 -0500

Podcasters are creating some really fine material about the world of food. Fortunately, there are newcomers and longtime broadcasters who are creating some really fine material about the world of food, focusing on recipes, cooking tips, trends and interviews with chefs and innovators.

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Tinder Launches New Podcast Backed By Dating Data

Wed, 8 Feb 2017 09:00:00 -0500

Companies that advertise on podcasts hope they can align their brand with a hit show, but increasingly some marketers are plunking down even more cash to make their own audio programs instead.

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Basement podcasting becomes opportunity for area small businesses

Mon, 6 Feb 2017 09:00:00 -0500

Four years ago, friends Shane Skala and Symon Sanborn decided to turn their conversations about anything and everything into a podcast.

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Podcasting Diversity

Sat, 4 Feb 2017 09:00:00 -0500

Within his sample of US shows for which he could determine the ethnicities of the host (read more about his methodology here), he found that 85 per cent of podcasts had at least one white host, and just 18 per cent had a non-white host. The proportion of non-white women hosts was even smaller.

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Is investigative reporting well served by podcasts?

Thu, 2 Feb 2017 09:00:00 -0500

In 2016, Apple podcast listeners clocked in over 10 billion downloads and streams globally, according to a press release published by the company.

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Law Firms Lean on Podcasting

Tue, 31 Jan 2017 09:00:00 -0500

Law firm leans on podcasting to evoke authentic brand

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Best Practices for Internal Podcasting

Sun, 29 Jan 2017 09:00:00 -0500

In 11 years of podcasting, I have produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts.

We do not hear about these podcasts very often, because they are hidden behind a firewall and consumed only by employees or association members. Organizations as diverse as IBM, Whirlpool and Disney are purported to be producing podcasts for internal purposes.

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Why Podcasting Works for Leading (and Leaders)

Fri, 27 Jan 2017 09:00:00 -0500

Executives are not always expert tweeters and bloggers. But in podcasting, they likely have a natural fit.

When it comes to messaging, sometimes we’re slow to get the message.

Associations stress out a fair bit about their content strategy—a term I do not exactly love, because it applies a lot of gravitas to what was once more simply called communications.

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How Podcasting Helped One Author Find Her Marketing Happy Place

Wed, 25 Jan 2017 09:00:00 -0500

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it is practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll.

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AirPods rock, but Siri still struggles

Mon, 23 Jan 2017 21:59:16 -0500

AirPods are on the naughty and the nice lists. Susie loves the build quality, the sound, even how they look like funky alien earrings. But using Siri for control—and pausing the music every single time!—is not a great solution, and starkly illustrates the problem of Apple treating its own apps and services better than everyones elses.

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The Best Investing Podcasts for 2017

Sat, 21 Jan 2017 01:59:00 -0500

In this era of video-on-demand, it would seem that audio would be the old-fashioned way to get your news and information. But the success of podcasts, which continues to grow, has turned media on its head.

As of early 2016, 21% of Americans age 12 or older said they had listened to a podcast in the past month, up from just 12% in 2013. Most of those listens are now being done on mobile devices, aka, their phones.

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Hot Pod: Macmillans new network shows how podcasts can be a logical next step for book publishers

Thu, 19 Jan 2017 09:00:00 -0500

The number of potential distribution points for on-demand audio is kinda getting out of hand.

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Podcasting A Year in Review

Tue, 17 Jan 2017 09:00:00 -0500

Innovations of the year
2016 saw some nice improvements in the way podcasts are made, published and shared.

The biggest innovations arose from social sharing of audio

This American Life birthed a product called Shortcuts. It takes the transcription of an episode, couples it with some automated kinetic text video generation and the end result is a beautiful, shareable piece of content.

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Podcasting set to go mainstream in 2017

Sun, 15 Jan 2017 09:00:28 -0500

For fans of audio fiction, 2017 promises to be a year of significant change as major players from the world of publishing, broadcasting and technology move into the field.

The big change over the past few years has been the development of radio as podcasting — audio files that can be downloaded and consumed at the listeners leisure. This has revolutionised the formerly staid world of radio, especially in the field of drama.

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The Top 8 Podcasting Innovations of 2016

Fri, 13 Jan 2017 09:00:00 -0500

Podcasts have revived talk radio.

In the mid-aughts, a former MTV VJ named Adam Curry started cheerleading the opportunity audio on-the-interent-and-off-to-iPods presented, and slowly a niche developed. In the last few years, podcasting has blossomed.

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Facebook Live Audio elbows in on radio and podcasting

Thu, 12 Jan 2017 09:00:00 -0500

Facebook spent much of 2016 tricking out its Live video broadcasting feature, most recently opening it up to footage shot with 360-degree cameras. But it seems they have been busy bringing another streaming option to professional organizations and amateur users alike. Today, the social titan is launching Live Audio for a select group of publishers, with plans to open it up to everyone next year.

The sound-only service could bring content like podcasts into News Feeds just like Live does for video.

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What My Podcast Mentors Taught Me

Tue, 10 Jan 2017 14:49:40 -0500

When my podcast first debuted in iTunes, I received a lot of questions about where I learned to podcast. And in my patented mix of naïveté and arrogance, I responded that I was self-taught.

But as I've continued along my podcasting journey, it's slowly dawned on me that I'm not self-taught—in fact, no one is.

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Listen Up: 2017 Podcast Predictions

Sun, 8 Jan 2017 14:47:34 -0500

If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.

After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands. With 57 million Americans listening monthly (up 23%, year on year), the potential for podcastings star to rise through content, discovery, monetization and technology is strong. Here's how I believe 2017 -- a year of significant opportunity -- will play out for the industry.

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2016 Was Awful For Pretty Much Everything Except Podcasts

Fri, 6 Jan 2017 09:00:00 -0500

By many accounts, 2016 has been a terrible year. If it has one redeeming quality, however, that would be the fact that it gave us some fantastic podcasts to listen to, whether we wanted to blissfully forget about the world or try to better understand it.

According to Apple, over 10 billion ― with a B ― podcast episodes were consumed on its devices in 2016. That is 2 billion more downloads than 2015 and 3 billion more than 2014 on Apple devices alone.

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A Step-By-Step Walkthrough Of My Podcast Process

Wed, 4 Jan 2017 14:43:48 -0500

I am a big fan of transparency, especially since so many podcasters learn by observing—and the podcasting process can get pretty convoluted.

With that in mind, I'm breaking down my own weekly process to give you a basic idea of how it all works  (and a realistic representation of the hours it takes to create a solo 30-minute weekly show). Please note that my way is not the only way—there are tons of great podcasting processes,

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Tips to Optimize Video Podcasts

Thu, 1 Dec 2016 09:00:00 -0400

Optimize Video Podcasts
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Tips to Optimize Video Podcasts



How Do You Write About Podcasts?

Tue, 29 Nov 2016 09:00:00 -0400

How do you write about podcasts? This is a question that has been vexing me for almost as long as I have been listening to them. To be more precise: for nine years, because that is how long it is since I first pressed play on one.

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Taking the Plunge Into the Podcast Pool

Sun, 27 Nov 2016 09:00:00 -0400

Does it make sense for The Times to be directing its talent and money toward podcasts when newsroom cuts are imminent and every position is precious? If you buy into the prevailing in-house theory, the answer to that question is yes. Audio is part of the future because it attracts young people who aren’t typically Times subscribers. So the idea is to lure them with free podcasts, with the hope of getting them to take paid subscriptions.

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Should You Start a B2B Podcast for Your Business?

Fri, 25 Nov 2016 09:00:01 -0400

A professional podcast requires a professional host. Some companies choose to hire out the production of the podcast, but if you’re trying to keep expenses low and put a personal face on the content, you will want to identify a qualified and willing team member to take the lead.

Take a look at your current team. Does anyone stand out as a good speaker and interviewer who would also be willing to take on the podcast duties? This person should be a committed member of the team with leadership potential so that he or she is invested in delivering the best possible podcast result.

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