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Preview: A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcaste

Published: Mon, 28 May 2018 09:24:57 -0400

Last Build Date: Mon, 9 Apr 2018 15:31:48 -0400


Podcast Augments The Radio Star, Nielsen Finds Medium Still Tops Weekly Reach

Mon, 28 May 2018 09:24:57 -0400

Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by Americans, according to Nielsens just-released Audio Today Report.

In terms of weekly reach, radio actually ranks the highest among the major media tracked by Nielsen, reaching 93% of the adult population, vs. only 88% for TV, 83% for smartphones, 50% for computers, 47% for TV-connected devices, and 37% for tablets.

Put another way, the report estimates that radio reaches 270 million Americans (6+) each week.

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Five Processing Considerations to Keep in Mind

Fri, 25 May 2018 09:22:54 -0400

The technology of audio processing now encompasses a wide range of types developed to suit the various transmission platforms available to broadcasters. Mike Erickson, systems and support engineer and all-around hands-on processing guru at Wheatstone Corp., breaks these choices down into what are basically five categories: AM broadcasting, FM broadcasting, HD broadcasting, web streaming and podcasting.

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How to Be Featured on a Podcast in Your Industry

Wed, 23 May 2018 09:21:41 -0400

The podcast industry is a booming one. A decade ago, podcasts were a niche addition to your audio library on your mobile device. However, the number of people who regularly listen to podcasts has increased dramatically, especially in the past five years.

According to Edison Research, an estimated 36 percent (98 million) of Americans more than 12 years of age said they have listened to a podcast before in 2016. Additionally, the same report added that an estimated 21 percent (57 million) of Americans over 12 listen to podcasts on at least a monthly basis.

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Podomatic sees growth in podcasting

Mon, 21 May 2018 09:18:40 -0400

Podcast hosting platform, Podomatic, sees growth in podcasts created by independent podcasters.

The growth in podcasting is attributed to several reasons:

For one, podcasts are growing in importance. More listeners are interested in podcasts.

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Nielsen Podcasting Insights: A Marketers Guide to Podcasting–How Avid Podcasters Influence Purchasing Patterns

Fri, 18 May 2018 09:11:59 -0400

A lot can change in a year, and podcasts are a perfect example of this. The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming a darling of advertisers, as well as a trusted source for brands looking to reach consumers. But are podcasts driving results?

The report also looks at three new product categories from Nielsen’s Fanlinks Survey: Juice, Milk, and Cereal. These are mainstream products that nearly all U.S. consumers buy on a frequent basis, just the kind of brand-level advertisers that the medium of podcasting needs to attract! The report also looks at the increasing role of smartphones in podcast usage along with a summary of Nielsen’s brand lift studies conducted specifically for podcast networks. Nielsens Media lab also looked at podcast increase in purchase intent for a variety of advertisers, including personal care, financial services, and recruitment sectors.

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The power of podcasting: SEO keyword angles

Wed, 16 May 2018 09:10:45 -0400

Once you are booked on a podcast, brush up on the host’s website, bio and about page.

Listen to recent podcast episodes so you can get a feel for the types of questions being asked, learn a little bit about the host and ask about audience demographics. You have an opportunity to speak with someone who is going to listen to you for 20 or 30 minutes of their time — you must make an impression!

Before the podcast interview, the host or one of their representatives will typically contact you to chat about what they want to cover on the podcast. If they don’t reach out to you, you should contact them and ask if you can schedule a time to talk about what they would like to discuss on the show.

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How to Introduce Podcasting to the Journalism Classroom

Mon, 14 May 2018 09:09:41 -0400

I love new trends in broadcasting, and nothing is hotter today than podcasting, those episodic audio or video programs available for download by an audience.

Despite terrestrial radios consistent hold on listeners, podcasting has seen an ever-present increase of listeners with 21-24 percent growth year-over-year. Can you believe the largest growth is coming from the age 18-34 demographic?

When we see a media gaining ground in culture, it is the right moment to invest a staff’s time and resources into becoming prolific in that medium, and that’s what we have done at Ritenour High School to build students skills and their confidence as journalists.

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Netflix For Podcasts Looks Doubtful Despite Steadily Growing Listenership

Sat, 12 May 2018 09:07:07 -0400

We are in a golden age for podcasts. Nowadays listeners can choose among a seemingly infinite variety of quality, professionally produced podcasts that cater to every interest imaginable. The latest market research says that listenership has reached true mainstream media levels. Serious corporate and venture money is flooding the space. But are those investors going to see a return, and will the golden age continue?

Earlier this month, Edison Research and Triton Digital released their annual Infinite Dial research study, a highly regarded and influential resource for everyone in the digital audio market.

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Podcastings New World: Groupies, Stage Fright and Sold-Out Shows

Thu, 10 May 2018 09:00:14 -0400

The most popular podcasts now draw millions of listeners, and their hosts and producers are capitalizing on that connection by taking their shows on the road.

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Is Creating Your Own Podcast Actually Worth It?

Tue, 8 May 2018 09:00:00 -0400

Podcasting is growing fast, and you can get in easily: There’s minimal equipment to buy, no gatekeepers to hold you back or complicated software to learn, no $200-million budgets necessary. A mere $200 will suffice if you have an interesting idea for a show and a quick wit, if you work hard and keep your expectations low.

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Best Microphones for Podcasting

Sun, 6 May 2018 09:00:00 -0400

Whether you are a beginner starting from scratch or a current podcaster looking to upgrade their gear, yo will find something for you on our list of some of the best podcast microphones on the market.

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Branded Podcasts Are The Ads People Actually Want To Listen To

Fri, 4 May 2018 09:54:00 -0400

Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. And now that Apple Podcasts is delivering analytics on listeners, advertisers can rest assured that listeners are paying attention. NPR says it’s found that 75% of listeners took action on a sponsored message.

Midroll, the podcast content company owned by radio and TV operator The E.W. Scripps Co., has collected their own survey data and found that podcast listeners make it through about 90% of a given episode, and relatively few are skipping through ads. To make sure that listeners are truly engaged, though, more companies are turning to branded podcasts, full series produced to amplify a brand’s story, and find an audience of like-minded folks delivered free to consumers.

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How to Start Your Own Podcast

Wed, 2 May 2018 09:00:00 -0400

The podcast industry has not slowed down since it became massively popular several years ago. Unlike radio, this online form of audio broadcasting allows listeners from all around the world to tune in to or download thousands of podcasts with just their computer, mobile application, or portable media player. At the same time, it gives thousands of podcasters the opportunity to speak their mind about anything under the sun, gain a sizeable audience, and possibly earn a couple of bucks on the side.

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Podcasts: The new audio frontier

Mon, 30 Apr 2018 09:00:43 -0400

The podcast playground has matured into a serious business over the last 12 months. From Nine to News Corp, Pedestrian to Mamamia, and Southern Cross Austereo to Nova, media companies are throwing their hats in the ring, chasing the next hot medium and the ad dollars it promises.

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5 Podcast Pluses for E-Commerce SMBs

Sat, 28 Apr 2018 09:00:00 -0400

Podcasting is one of the hottest media trends in the last several years. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line?

If you do decide to make a podcast, do your best to make it exceptional. That means having good audio quality, excellent content, a unique voice, and a strong sense of audience and purpose.

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Eight Questions To Ask Yourself Before Starting A Podcast

Thu, 26 Apr 2018 09:59:39 -0400

It seems there is a podcast for every professional interest out there, from broad topics like entrepreneurship and career advancement to niche subjects like agile development and software as a service. With 67 million Americans tuning into podcasts each month, theres a growing potential to reach your customers through this medium.

With a decent microphone, audio editing software and a solid set of topics, just about anyone can start creating and distributing their own podcast.

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Getting a Bigger Slice of the Pie for Podcasts

Tue, 24 Apr 2018 09:00:00 -0400

Webster noted that these are some clear indications that one of the primary places where podcasting will claim its share is from AM/FM radio. He also compared how these people talk about radio versus how they talk about podcasts.

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Technology, Podcasting, Authenticity Celebrated at PubTechConnect

Sun, 22 Apr 2018 09:00:00 -0400

Podcasts and collaborative audio projects are becoming more prevalent in the classroom, thanks to technology that is constantly improving and the proliferation of smartphones and other mobile devices. Kids are learning on the go, and these evolving opportunities must meet them where they live—on the devices that are always at their fingertips.

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Are your students podcasting yet?

Fri, 20 Apr 2018 09:00:00 -0400

From products to process to ideas, here's all you need to bring podcasting into your classroom

Podcasts and collaborative audio projects are becoming more prevalent in the classroom, thanks to technology that is constantly improving and the proliferation of smartphones and other mobile devices. Kids are learning on the go, and these evolving opportunities must meet them where they live—on the devices that are always at their fingertips.

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Pros & Cons of including podcasts to your content marketing strategy in 2018

Wed, 18 Apr 2018 09:00:00 -0400

Gone are the days when broadcast radio and television were the only means marketers used to reach out to their audiences. Today, podcasting has gradually developed into a new platform for storytelling.

An average user spends more than 20 minutes in listening to a podcast. This is one of the most influential motives to incorporate podcasting as part of your content marketing approach. It gives you the prospect of developing a deep relationship with your main audience.

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Podcasts On Multiple Platforms

Mon, 16 Apr 2018 09:00:00 -0400

More than a few podcasts originate as live shows before being adapted for the Internet. Some are produced live, then digitized into podcast format. Others start live, then move into a studio where they are produced as episodic podcasts.

You may know about The Moth, a live audience, stand-up, notes-free, true personal story-telling program featuring everyday folks, sometimes celebrities, whose tales are worth sharing. The Moth was born in the Deep South, on a screened-in patio (hence the moths), where friends would gather to exchange stories and entertain each other.

It morphed into a staged production, became a hot ticket in New York, then begat the very popular public radio show, The Moth Radio Hour

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Ad spend triples as media agencies back podcasts

Sat, 14 Apr 2018 09:00:00 -0400

Podcast fanfare has shifted media buyer behaviour as agencies act on the trend and triple spend in audio streaming advertising.

According to the latest IAB Australia’s Audio Advertising State of the Nation research, the number of media agencies using podcast advertising regularly has nearly tripled in the last year.

Interest in podcasts rapidly swelled last year as publishers, brands and radio networks jumped into podcasting with both feet. From monetisation advancements, such as dynamic ad insertion, to creating bespoke sponsored podcasts, the hype has been at an all time high for some time.

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The rise of voice technologies means new opportunities for podcasting

Thu, 12 Apr 2018 09:00:57 -0400

In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over last year. So it’s no surprise then that as the popularity of voice assistants soars, podcasting is getting a boost in its already meteoric rise.

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Everything You Need To Know To Start Your Own Podcast, According To The ProsX

Tue, 10 Apr 2018 09:00:00 -0400

We are in the midst of a podcast revolution. From journalistic storytelling like 99% Invisible and Serial to interview-style shows like The Jordan Harbinger Show, podcasting is more popular than ever.

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The Power Of Podcasting To Fight The Patriarchy

Sun, 8 Apr 2018 09:00:00 -0400

Like much of media, podcasting is dominated by male voices. Although women make up nearly half of all podcast listeners, the vast majority of podcasts are led by men. As of this writing, only 21 of the top 100 podcasts on iTunes are hosted by women, and nine have women co-hosts.

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Advertisers Were Slow to Embrace the Web, and They Are Doing It Again With Podcasts

Fri, 6 Apr 2018 09:12:55 -0400

There are some striking similarities between the internet 20 years ago and podcasting today. In 1997, there were 70 million internet users worldwide. Today, there are 67 million monthly podcast listeners. In 1997, $906 million was spent on internet advertising. Today, $243 million is spent on podcast advertising, which is expected to double by 2020. What ties these parallel storylines together? Measurement.

The internet as it was and podcasting as it is have met similar crossroads. Both mediums grew at an unexpected, if not unprecedented pace, and where there’s an audience, there’s a buck to be made. Advertisers sought to capitalize on those opportunities, reaching new captive audiences, but there was a lag between audience growth and the advertising dollars that eventually came.

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Explain the Content of Podcasts, Not the Technology

Wed, 4 Apr 2018 09:00:00 -0400

One sure sign that NAB is right around the corner is the release by Edison Research and Triton Digital of the latest edition of Infinite Dial. The report is always crammed with the latest insights on consumer behaviors as they relate to media and technology in America. You can bet it will be discussed and dissected at length in Las Vegas next month.

This year, the highlights of the report were presented by Edison’s Senior Vice President Tom Webster during a one-hour Facebook Live broadcast on March 8. The focus was podcastings share of speech.

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Podcasts should be recognized as legitimate form of entertainment

Mon, 2 Apr 2018 09:00:03 -0400

Television, music and movies are typically the main channels that come to mind when one thinks of entertainment, but that should no longer be the case.

The advent of the digital age has led to a rise in content outside of typical mediums, and just because this content is different does not mean it should be viewed as a lesser form of entertainment.

One such medium is the podcast, which is basically a digital audio show that can easily be downloaded to a phone or computer from a variety of sources. The first ever podcast was released by Christopher Lydon in 2003, according to The Guardian. Podcasts, however, have only lately gained massive audiences thanks to newer services and products provided by companies like Apple and Spotify.

More than 60 million American homes listened to podcasts in 2017, according to Nielsen. This is a culmination of podcasting’s steady rise in popularity throughout the past decade.

Such a phenomenon clearly coincides with the general increase in digital media consumption that is a result of the current digital age.

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How to listen to podcasts at home and on the go

Sat, 31 Mar 2018 09:46:48 -0400

The Basics to Subscribe:

1. On your iPad or iPhone

Open the Apple Podcasts app.
Search for USA TODAY and select your preferred podcast from the list of results.
Once you are on the page of the podcast of your choosing, click the Subscribe button to have new episodes of that podcast automatically sent to your phone or tablet for free.

2. On your Android phone or tablet

Open the Google Play Music app
Search for USA TODAY and select your preferred podcast from the list of results.
Once you are on the page of the podcast of your choosing, click the Subscribe button to have new episodes of that podcast automatically sent to your phone or tablet for free.

3. On your Amazon Echo

Go to or open the Amazon Alexa app on Android or iOS.
Go to Settings and select Flash Briefing
Click Get more Flash Briefing content
Search for USA TODAY and click on the link for the feed.
Click Enable Skill to add USA TODAY, or other sources, to your Flash Briefing.
Activate your device by saying, Alexa, what's in the news? or Alexa, play my Flash Briefing. Those are just two of several ways you can access your Flash Briefing every day.

USA Today is simply an example you can subscribe to other podcasts the same way!!!

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Experimental Sound Makers and Podcasters Unite at Brooklyns On Air Fest

Thu, 29 Mar 2018 09:00:10 -0400

When it comes to finding new forms of creative expression, there’s certainly something in the air these days. Or, more specifically on the air. Over the past decade, podcasting—once a niche and nerdy enterprise—has evolved into a mainstream media megalith generating an estimated $200 million in ad revenue annually.

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How To Jumpstart Your Online Profile With A Podcast

Tue, 27 Mar 2018 09:00:00 -0400

With the best will in the world, even if you started a blog today, it would take months if not years for you to grow an audience of readers. That’s if you don’t run out of steam first. Even as far back as the blogging hey-days of 2009, the New York Times released data showing that 95% of blogs were abandoned. It is not surprising. Writing well is not something everyone can do (despite what many business leaders think about their blogs). An even greater barrier is the time they take to make. Given that research from BuzzSumo now shows it’s long-form content (3000+ word articles) that are more likely to get shared - that’s a big time commitment.

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It is All In Your Head: The One-Way Intimacy Of Podcast Listening

Sun, 25 Mar 2018 09:00:00 -0400

I did what I always do, with a newly discovered podcast paramour: I binged. I tore through their archive, devouring episode after episode, moving steadily backward through time — Benjamin Buttoning like a goggling fiend.

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Podcast Listeners Really are the Holy Grail Advertisers Hoped For

Fri, 23 Mar 2018 09:00:07 -0400

The public radio producer had started a podcast as a side project in early 2017, and the exploration of her experience as a Pakistani-American immigrant had taken off faster than she had ever imagined, making its way to the top 50 in the Society & Culture category on Apples Podcasts chart and attracting some big-name advertisers. But the same question that has long plagued many podcasters nagged at the back of Eucephs head: Were people actually listening all the way through her show? Were the midroll ads that played throughout an episode breaking up the narrative? When she finally got detailed data on how people listened to Beginner, would she have to rethink the way she structured her show?

Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce, even as advertising spending climbed to an estimated $220 million in 2017.

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Podcasting Is the New Soft Diplomacy

Wed, 21 Mar 2018 09:00:00 -0400

My friend Lynne Haultain is one of the smartest Australians I know. A dark-haired former radio host, she can boil down just about any complicated subject to a single, delicious epigram. So not long ago, when she told me her theory of the media and globalism and Donald Trump, my ears shot up like Tom Friedmans. Podcasting,  Haultain said, is the new soft diplomacy.

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The Podcasting Explosion

Mon, 19 Mar 2018 09:00:00 -0400

The impact of technology on how we consume information cannot be understated.

The most seismic shift has been to the media landscape as platforms like Facebook overtake traditional channels of news, distribution, and advertising. Not only does this put incumbent news conglomerates in an unenviable position, but it has also thrust tech companies into the reluctant role of the gatekeeper for society’s most important news and information.

While people may be divided on whether this is good or bad, there is another major change stemming from technology that is more clean cut in having a positive effect on consumers. The internet has allowed the news and content we consume to migrate away from centralized and capital-intensive sources (radio shows, cable TV), opening up many new and digestible formats of storytelling that were never before imaginable.

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Podcast convention makes stars of radio hosts

Mon, 26 Feb 2018 09:00:36 -0500

I had intended to visit the first PodCon, a conference for fans and makers of podcasts, but it seemed I had blundered into a casting call of extras for an upcoming film about the space program or crime-fighting mathematicians. So many of my fellow bespectacled white men, ages 25-40, surrounded me that I felt like the penguin in this classic Far Side comic.

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The Value of Podcasts

Fri, 23 Feb 2018 09:00:00 -0500

According to Brendan Regan, VP of Content & Partnerships at podcasting platform audioBoomm, for NewsWeek, when you pass someone with earbuds in you have to wonder, is it music they’re playing or is it the latest episode of their favorite podcast? More than a third of Americans have listened to podcasts (112 million) vs. fifteen percent of Americans listen to a podcast weekly, loyally following the tales of their favorite voices.

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Is it time to add podcasting to your marketing mix?

Wed, 21 Feb 2018 09:00:53 -0500

If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options – and explains how podcasting can fit into the marketing mix.

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Spotifys Unusual IPO Model Will Test The Companys Strength

Mon, 19 Feb 2018 09:00:00 -0500

Spotify, the popular music streaming service, will officially take the company public this spring and is planning a very unconventional IPO that has investors talking.

With Spotifys IPO, the narrative so far has been that this is yet another tech company innovating and disrupting investment banking. But that image is starting to erode.

Typically with IPOs, the company going public hires a big investment bank to both issue new shares and then go out and sell them. But Spotify plans to simply list its shares on the New York Stock Exchange and let them trade.
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3 reasons having a podcast is a no-brainer in real estate

Fri, 16 Feb 2018 09:00:55 -0500

We are on the cusp of the audio revolution, which is going to blow video marketing out of the water. Why? Because audio content such as podcasts and audiobooks allow us to multitask in a world where we seem to never have enough time.

Video marketing took off because it was easier to consume than the written word. However, many videos require you to stop what you are doing and watch them. Audio only requires you to listen.

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After 13 Years, Podcasting Has Finally Come Of Age For Corporations

Wed, 14 Feb 2018 09:09:00 -0500

Today you can open your smartphone, search for a podcast and play it instantly. Its now simple to find, subscribe, queue and listen to podcasts. That simplicity, combined with the ability to connect to apps or our mobile device via our commute, is increasing listenership significantly.

According to Edison Research, 24% of internet users listened to a podcast in the last month. Edison Research also reports more than one out of five listeners listen to three to five hours of podcasts per week. Bridge Ratings has called 2017 the breakout year for podcasting, reporting that 45% of light podcast listeners turn into weekly listeners year over year.

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How Podcasting Hurts Preaching

Mon, 12 Feb 2018 09:00:04 -0500

Up until what seems like just yesterday, Christians had to show up in church to hear the sermon on Sunday morning.

It happened in real time, once a week. If you missed it, you might get the highlights from someone else, but if not, you had to wait until next time. Part of the motivation to get out the door each Sunday was getting to participate in a completely unrepeatable moment in time.

This is why churches need to rethink the recent trend in making sermons available online. Churches, like any other institution, cannot simply adopt the latest communication technology with impunity. There are profound consequences for doing simply what is possible and popular in our culture without considering what is prudent.

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Spotify Has New Plan to Take on Radio and Reinvent Podcasts

Fri, 9 Feb 2018 09:00:00 -0500

Spotify, the worlds largest paid music service, will begin offering news and political coverage to lure listeners away from radio and podcasts from rival Apple Inc.

Eight companies, including BuzzFeed and Refinery29, have agreed to produce programming for the new initiative, called Spotlight. One of the first shows will be a four- to seven-minute daily newscast featuring reporting from BuzzFeed journalists across the globe. Spotlight will only be available to customers in the U.S. at first.

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Ways Podcasters Can Gain More Listeners

Wed, 7 Feb 2018 09:00:14 -0500

Over the last few years, the podcasting culture has risen remarkably in India. With India going digital, the listeners are also growing tremendously. Not only it is easy to get started, but it also gives you the advantage of consuming the information differently. Many entrepreneurs utilize this powerful tool to grow their business potential. However, for a podcaster, to keep the audience engaged takes a lot of hard work. Thus, podcasters should always make sure that their content is more likeable.

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An Insiders Guide To Podcasting: 9 Steps To Get Started Today

Mon, 5 Feb 2018 09:00:00 -0500

Podcasting is expanding as a broadcasting platform, and it’s not too late to get in the game. Top podcasters are reaching millions of people each month and monetizing their audiences to sustain thriving businesses.

When I first started my podcast, Unconventional Life, I knew nothing about podcasting. I stumbled into it with the help of Google and a willingness to learn through experience.

While I made just about every mistake in the book—from stumbling over my words to awkwardly stitching together my audio to cover up my dog barking—eventually I got it right.

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The Best Podcasts of 2017

Thu, 1 Feb 2018 09:00:00 -0500

Since there is no form of mass communication with a lower bar of entry (with the exception of blogging), finding the best podcasts of 2017 is kind of an impossible task. But as the sheer number of podcasts out there has grown, so has the audience for them. Edison Research has found that 40% of Americans have listened to a podcast with almost a quarter having listened to a podcast in the previous month. iHeartMedia alone has more than 600 different shows, and NPR’s 41 shows have accounted for more than 100 million downloads.

Instead of combing the thousands of shows out there, we just want to highlight some of our favorite podcasts of 2017.

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Politicians Are Bad at Podcasting

Tue, 30 Jan 2018 09:00:00 -0500

These days, it seems that everybody’s got a podcast, even members of Congress.

Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.

The concept is a no-brainer: satisfy Americans’ seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives.

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Here is Exactly How You Build A Seven Figure Podcast

Sat, 27 Jan 2018 16:36:27 -0500

Podcasting and spoken word audio has been all the rage these days with a number of influential entrepreneurs and online personalities such as Gary Vaynerchuk touting its potential. The central argument is that audio does not take up the full capacity of ones attention that video does, allowing the consumer to multitask. Podcast or audiobook listeners can be checking their email, browsing the web or even scroll through Instagram while digesting audio information the entire time.

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Podcast Superlatives

Wed, 24 Jan 2018 09:59:14 -0500

In 2016, podcasts of every stripe had a decision to make: Address the worst aspects of 2016 head-on, or create artful distractions from same. This year, that pattern holds true.

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10 Expert Tips to Make a Great Podcast for Your Small Business

Mon, 22 Jan 2018 09:00:00 -0500

Wailin Wong is one professional who has made use of podcasting for years. Wong is one of the hosts of Basecamps Rework podcast. And she has previously hosted another podcast for Basecamp called The Distance. So Wongs experience is not just about the logistics of running a podcast, but also about using the format as a way for businesses to communicate with their customers and target customers.

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The Growth of Podcasts and Why it Matters

Fri, 19 Jan 2018 09:00:00 -0500

And who are these podcast listeners? For the most part, they tend to be millennials. In fact, of the 68 million listeners, 44 percent are between 18 and 34 years old. Not only that but they also tend to be people who hold a bachelors or graduate degree (57 percent).

Not only are podcasts an easy and digestible media form, but it is often easy to multitask while listening to them. Fifty-two percent of people listen to podcasts while driving, 46 percent while traveling and 40 percent while walking, running or riding a bike.

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2018 Podcast Predictions

Wed, 17 Jan 2018 09:00:00 -0500

The unboxing of voice-activated devices like Google Home and Amazon Alexa this Christmas will underpin an explosion in podcasting and, more broadly, audio-on-demand in 2018. Before we dive into my predictions for next year, let's appraise my predictions for 2017.

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7 Secrets To Producing Engaging Podcast Content

Mon, 15 Jan 2018 09:00:00 -0500

It is no secret that content is king. If you are going to create content, you need to make it so that audiences will not only like it but engage with it on a daily basis. Because podcasts are one of the easiest ways to consume content these days, they can be highly habit-forming. You can plug in your headphones and listen while you're working out, cooking or commuting to work.

However, you still have to produce quality content and have some marketing savvy to promote your show. How do you do that? When I was in the process of creating The Influencers podcast, I had that same question and reached out to the podcasting experts at Brandcasters for tips.

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Why You Should Podcast?

Fri, 12 Jan 2018 09:00:00 -0500

Wonder why you should podcast? Let me ask this: Do you enjoy listening to an interesting story? Like learning new things? Enjoy hearing other peoples perspectives on things? If you do, THEY do – so tune in to the why about digital podcasts starting now!

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8 New Years resolutions for Android fans in 2018

Wed, 10 Jan 2018 09:00:00 -0500

Well, gang, the start of a new year is upon us, and we all know what that means: Time to make wildly ambitious resolutions you know you will never keep.

But hey, do that on your time, will ya? We have got important business to attend to here — namely making some beneficial yet realistic goals for the Android side of our lives.

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Podcasting Made Mobile - Your Podcast Travel Solution Including Skype / Phone Interviews

Mon, 8 Jan 2018 09:00:00 -0500

2017 has seen podcasting continue to be a source of unimaginably varied audio. From investigative journalism to comedic silliness, true-crime stories to ruminations on the world of professional cycling, there’s something for every to commute to work. Here are the 20 best podcasts of the past year:

Read more at:

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What do 2017 podcasting trends foretell for 2018?

Fri, 5 Jan 2018 09:00:00 -0500

Fifteen percent of Americans listen to weekly podcasts, and advertising revenue in the medium grew 85% percent from 2016 to 2017. New measurement guidelines set forth by the Interactive Advertising Bureau, plus original content and other advances, point to an even more successful 2018 for podcasting.

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2017: Year of the podcast

Wed, 3 Jan 2018 09:59:51 -0500

The year 2017 will likely be remembered for many things across the technology spectrum, from major breakthroughs in artificial intelligence (AI) and milestone moments in autonomous vehicles to Amazon conceding that a major offline presence in groceries was needed to compete in retail.

But buried within the big headline-grabbing stories of the year were microtrends that sprang up almost by surprise. And one of those relates to the humble podcast.

Podcast push

Though the podcast is far from a new medium, 2017 saw a surge of activity related to the audio broadcast format.

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The unlikely role of true crime podcasts in criminal justice reform

Mon, 20 Nov 2017 09:00:00 -0400

Beginning with Serial in 2014, the popular podcast about a Baltimore teens murder and her ex-boyfriend Adnan Syed, who is serving a life sentence after a highly contested conviction, there’s been an explosion of true crime and wrongful conviction retellings and analyses through audio. In fact, true crime podcasts often top the iTunes top podcast chart, generally considered the best measure of a show’s popularity.

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Top 5 Benefits of Podcasting for Small Business Ventures

Fri, 17 Nov 2017 01:59:00 -0400

Podcasting has lately garnered immense popularity in small business ventures, especially due to the host of benefits that come with it. Now, in here, I have compiled a brief list of these very same benefits for your reference. So take a quick peek at them without any further ado.

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The rise of the podcast adaptation

Wed, 15 Nov 2017 01:59:29 -0400

To succeed, a podcast adaptation should draw on televisions strengths. When the makers of This American Life, the genre-defining audio series, turned to creating a documentary series of the same name (broadcast on Showtime in 2007 and 2008), they applied their storytelling nous and feel for unusual characters to new stories. It blended the essence of the radio show with stunning visuals—one episode followed a photographer, another illustrated a couple’s disintegrating marriage with animations—and went on to win two Emmy awards. It kept the feel of the podcast, but it was not beholden to it.

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Podcasting App Transcribes Shows for Better Search

Mon, 13 Nov 2017 09:00:00 -0400

We called this one, a long time ago. Since then, we’ve been watching the development of natural language processing in the podcasting space ever since. It is starting to come together.

Podcasts are a product driven by words, spoken words, but, unlike words in text, they are not words that are easily indexed by the crawling robots of Mountain View and Redmond (that is, Googles and Bings). A lot of good information is hiding in podcasts that could be useful to people, but they ca n not access it because it’s not searchable.

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Here is Exactly How You Build A Seven Figure Podcast

Sat, 11 Nov 2017 09:00:00 -0400

Podcasting and spoken word audio has been all the rage these days with a number of influential entrepreneurs and online personalities such as Gary Vaynerchuk touting its potential. The central argument is that audio does not take up the full capacity of one’s attention that video does, allowing the consumer to multitask. Podcast or audiobook listeners can be checking their email, browsing the web or even scroll through Instagram while digesting audio information the entire time. Another key trend in consumer behavior is the desire to learn.

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Canadians Finally Get a Study on Podcasting Habits

Thu, 9 Nov 2017 09:00:00 -0400

We are told that podcasting is hot, a statement that’s backed up by all kinds of American statistics and studies. Thats great, but could we please get some numbers that are relevant to Canada?

Thats finally happened thanks to a couple of research companies, Audience Insights and Ulster Media. Details came out this week in a document called The Canadian Podcast Listener, which looked at the podcasting habits of 4,000 people across the country.

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How To Jumpstart Your Online Profile With A Podcast

Tue, 7 Nov 2017 09:00:00 -0400

With the best will in the world, even if you started a blog today, it would take months if not years for you to grow an audience of readers. That’s if you don’t run out of steam first. Even as far back as the blogging hey-days of 2009, the New York Times released data showing that 95% of blogs were abandoned. It’s not surprising. Writing well is not something everyone can do (despite what many business leaders think about their blogs). An even greater barrier is the time they take to make. Given that research from BuzzSumo now shows it’s long-form content (3000+ word articles) that are more likely to get shared - that is a big time commitment.

Podcasting could be a solution.

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Should You Really Start That Podcast? 6 Tips From An Audio Storytelling Vet

Sun, 5 Nov 2017 09:00:00 -0400

As a public radio veteran and podcasting pioneer, Hoffmann knows a thing or two about the ins and outs about the evermore buzzy medium of audio storytelling. And fortunately for those of us curious to dabble, she has got a few pointers.

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Politicians Are Bad at Podcasting

Fri, 3 Nov 2017 09:00:00 -0400

These days, it seems that everybody’s got a podcast, even members of Congress.

Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.

The concept is a no-brainer: satisfy Americans seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives. And from the elected officials perspective, the appeal is obvious. They can sidestep media gatekeepers and beam their personalities and priorities straight to their constituents ears, all while heightening their national brands, perhaps in anticipation of seeking higher office. It is less clear what the constituents get out of the deal.

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Spooky Podcasts for Halloween

Mon, 30 Oct 2017 09:00:00 -0400

Tis the season to be scared out of your wits! October is upon us and we don't know how you choose to celebrate the greatest of seasons, but for us, the Autumnal bliss of fallings leaves and unnerving terror is something that requires a full month of excitement. Halloween may only be one day a year, but the joys of being scared are forever.

There are plenty of ways to indulge in the delights of the occasion, from spooky movies and those epic Twilight Zone marathons to perfecting your costume and combining the deliciousness of candy and booze. Now, in our wonderful modern age, you can even get scared on the move thanks to the domination of podcasting. There truly is something for everyone, a niche to satisfy every obsession you have. Whether you like geeky analyses of horror pop culture, entrancing genre storytelling or something a little more true to life, there’s plenty out there to keep your attention during those long walks home (and enough to keep you looking over your shoulder at every turn).

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Boost Efficiency And Lower Stress With A Podcast System

Wed, 1 Nov 2017 01:00:00 -0400

How Do I Systemize My Podcast?

The first step to systemizing your podcast, says Ilunga, is to get a grasp on your workflow.

Map out the different steps you follow to go from episode idea to episode marketing. After that, you can focus on systemizing each component individually.

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More Australians tuning into podcasts: report

Mon, 30 Oct 2017 09:00:42 -0400

Podcasting is continuing to show strong growth in Australia according to the second annual Podcast Research Survey released by the ABC today.

Both the frequency of listening and time spent listening to podcasts has increased year on year.

The report found podcast awareness is high in Australia, with 89% of adult Australians claiming to be aware of podcasts. More than half of adult Australians have claimed to have tried podcasting, with trial increasing to 76% among 25 – 34-year-olds.

Podcast listeners are highly engaged, claiming to have listened to an average of six podcast episodes and four podcast series per week.

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Teaching the Art of Listening: How to Use Podcasts in the Classroom

Fri, 27 Oct 2017 09:00:20 -0400

Podcasts are far from a new classroom tool—teachers have been podcasting for more than a decade—but as their popularity continues to rise, teachers are finding new and innovative ways to bring them into the classroom.

In light of the Common Core State Standards' shift toward the use of nonfiction, podcasts provide a unique way to build critical thinking skills while adhering to state standards.

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Insider tips to enjoying podcasts

Wed, 25 Oct 2017 09:00:00 -0400

Since first invented in 1895, people have used a radio for news, entertainment, and passing the time on long trips, and they still very much do. I know this first-hand. I host a national talk show on over 400 top radio stations across the United States and internationally on Armed Forces Radio.

When it comes to the spoken word, podcasting is also a force. According to Edison Research, the number of podcast listeners is growing from 21 percent to 24 percent year over year. Podcasts are easy to produce and distribute, and all kinds of would-be broadcasters have clamored to express themselves through downloadable sound.

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Comedy Central Launching Podcast Network

Mon, 23 Oct 2017 09:00:00 -0400

Comedy Central is looking to extend its franchises, utilizing the hot and rising medium of audio podcasts. Beginning with The Jim Jefferies Show this week, Comedy Central is building the foundation for a podcast network based on their existing brands. After The Jim Jefferies Show Podcast will come another series based on The Daily Show with Trevor Noah.

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Podfather Reviews: The deadly sins of podcasting

Fri, 20 Oct 2017 09:00:00 -0400

As much as I love and promote all sorts of podcasts, I feel like it’s time for me to go on a rant. I will be the last to admit this: Some podcasts are not perfect.

Even though podcasting is still a relatively new and developing platform for content, there are still annoying habits and clichés that drive me nuts.

Whether these clichés are picked up by from other places, like YouTube, or are unique to podcasting, these are a few habits that I wish would leave podcasting all together.

Podcasting is a medium where people can get creative with how to work with audio — just take a listen to fictional narrative podcast ...

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The Best Podcast Search Engine

Wed, 18 Oct 2017 09:00:00 -0400

Finding a podcast is easy; finding relevant episodes is harder. If you want to find, say, all of Paul F. Tompkins’s guest appearances, or podcast episodes about the Russian Revolution, try the podcast search engine Listen Notes.

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Special Delivery: Crafting The Perfect Podcast Ad

Mon, 16 Oct 2017 09:00:56 -0400

The blueprints for ads have always appeared to be somewhat formulaic in nature: Come up with a catchy tagline, make it memorable, use a persuasive technique, communicate a call to action, sell the product.

Simple, right? Not so much. The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years.

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The Power of Podcasting

Fri, 13 Oct 2017 09:00:00 -0400

Look around you. At the people on the train, in your office, on the street. Joggers, walkers, pram-pushers. All sporting earphones. Many are dialled into their favourite music, but it is increasingly likely that they are immersed in their favourite podcast. In a world where so many avoid traditional communication, we are turning to the spoken word for solace.

Podcasts have had spikes of popularity since emerging as part of the portable digital boom of the early noughties.

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Tools for Podcasting

Wed, 11 Oct 2017 09:00:53 -0400

Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.

1.) Podcasting Tools
Podcasts are simply RSS feeds that contain audio content. By using a combination of RSS and podcast related tools users can use this new communication medium.

Tools for Podcasting

Five Reasons To Listen To Podcasts

Mon, 9 Oct 2017 09:00:00 -0400

It is easier than ever to find, subscribe and listen to literally thousands of podcasts on every topic from news, arts, business, comedy, education, politics, sports, technology, music, health, spirituality, hobbies, and more.  Podcasters create content and publish their episodes on popular platforms like iTunes, Google Play, Sticher as well as a variety of other podcasting directories and apps.

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3 Easy Steps to Start a Podcast for Content Marketers

Fri, 6 Oct 2017 01:59:06 -0400

Several early-adopting companies have already begun creating a podcast to further push their content marketing efforts. There are loads of data sources out there that point to podcasts as the next frontier for media engagement, especially for the coveted affluent millennial demographic. Everyone has a blog, videos are hit or miss, podcasts could help move the needle for your marketing efforts, reach new customers, and increase engagement with your brand.

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How Podcasting Works

Wed, 4 Oct 2017 09:00:00 -0400

While some traditional radio talk shows have begun providing podcasts of their regularly-scheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad.

Podcasting is RSS that is used to syndicate and distribute audio files.

How Podcasting Works

Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

Mon, 2 Oct 2017 09:00:00 -0400

Millennials are on the move far more than generations before them and their mobile devices are their lifelines. Also, according to a 2016 BNP Paribas Global Entrepreneur Report, millennials are starting more companies at an earlier age and targeting much higher profits than their baby boomer parents and grandparents.

These three facts tell us some important things about a millennials lifestyle: They want to stay connected and they want to make their mark. To do these, more millennials are developing a personal and a professional brand that they can project and expand to a growing community.

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More Americans are listening to podcasts regularly

Fri, 29 Sep 2017 09:00:00 -0400

The increase in podcast consumption could be attributed to a rise in the overall consumption of digital media. The proliferation of smartphones has also helped make downloading and listening to shows easier than ever.

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The Power of the Podcast

Wed, 27 Sep 2017 09:00:00 -0400

For budding businessmen and women in the entertainment market, developing a personal brand is just as important as possessing the creativity to bring said brand to the next level. However, it can prove to be difficult to carve a lane and stand out from others who are chasing similar dreams, especially in the digital age.

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The state of podcasting in five charts

Mon, 25 Sep 2017 09:00:00 -0400

When the IAB kicks off its third annual podcast upfront next week on Sept. 7, it should look and feel very different from previous years.

Before last years event, attendees anticipated the debut of IAB guidelines for the format. This year, attendees have had months to think about market leader Apple’s launch of analytics for podcasts, sample from the bumper crop of branded podcasts that market leaders like Gimlet Media have produced and process the flurry of funding rounds podcasting companies have announced this summer: $7.5 million for Art19, $15 million for Gimlet and another $15 million for HowStuffWorks.

Here is a look at the state of podcasting in five charts.

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Podcast Movement

Fri, 22 Sep 2017 09:09:00 -0400

This August, 1,800 podcast enthusiasts (including 120 speakers) headed to Anaheim, CA for the annual Podcast Movement conference.

How to Conduct a Podcast Interview

Wed, 20 Sep 2017 09:00:00 -0400

Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

1. Prepare Questions in Advance
Prepare a list of questions prior to the interview, contemplate possible follow-up questions based on the expected responses. Create a list of notes along with the questions that are accessible during the interview and will help you direct the conversation.

How to Conduct a Podcast Interview

Are podcasts changing advertising?

Mon, 18 Sep 2017 09:59:33 -0400

Podcast listeners were few and far between five years ago, but now they seem to be everywhere.

Whether chuckling on a treadmill or learning about quantum physics on the bus, a growing demographic of people are embracing the medium. If you are reading this on public transport, in an office or some other crowded place, there is probably someone listening to one in your immediate vicinity.

The last few years has seen an explosion in both the number of people and the number of podcasts available. In the US especially, where the podcasting market is much more firmly entrenched, it seems like every comedian or entertainment personality now has their own.

Are podcasts changing advertising?

How Podcasting is Effective for Brand Building

Fri, 15 Sep 2017 09:00:00 -0400

Get Your Message Out With Podcasting Are you ready to move beyond your blog? Podcasting may be the next step in building your personal brand and is still a growing medium when it comes to attracting…

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Plan for Podcast Success with These Tips

Wed, 13 Sep 2017 09:00:00 -0400

1. Invest in Sound Quality
There is nothing worse than listening to a podcast full of good information, yet the audio is so bad that you only hear 80 percent of what’s being said. With the popularity of podcasting, finding out the best (and most affordable) microphones isn’t any more difficult than a Google search. Consider also how you want to mix the sound after you record. What software is best for your needs ­– and fits the budget – so the audio is crisp, clear and free of background noise and static?

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The Art of the Taboo Podcast Interview

Mon, 11 Sep 2017 09:00:00 -0400

One of the great revelations of the rise of podcasting is the format’s eagerness to lift the curtain on the journalistic process and mine the method for material. Consider the raw interview, a nonfiction podcast staple that reveals as much about the person asking the questions as the one answering them. The most interesting ones stretch the form beyond the journalist’s traditional limits. If the classic journalistic chat is objective and emotionally removed, the best podcast hosts leverage their personal investments and creative conversational tactics to tackle even the most taboo topics.

The Art of the Taboo Podcast Interview

How can you measure the success of your podcast?

Sat, 9 Sep 2017 09:00:00 -0400

Podcast listening has exploded in recent years.

Almost a quarter of Americans over 12 said they had heard a podcast in the prior month, up from 21 percent the previous year, according to the 2016 Infinite Dial study from Edison Research. In addition, podcast listeners dialed up an average of five podcasts per week.

The medium can be a superb way of establishing authority, and PR and marketing pros have jumped on the bandwagon. Podcasting also requires fewer resources than video and is frequently more accessible to consumers.

How can you measure the success of your podcast?

This Infographic Shows Why Podcast Ads May Be Perfect for Fitness Brands

Thu, 7 Sep 2017 09:00:00 -0400

Podcasting has been steadily growing in popularity for the last few years, and brands are starting to figure out that the formats ripe for immersive advertising. According to Edison Research, the share of Americans who report being monthly podcast listeners is 24 percent (67 million), up from 21 percent (57 million) last year.

Podcasting for Fitness Brands

Podcast Advertising: Revenue and Format Trends

Tue, 5 Sep 2017 01:59:06 -0400

Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.

The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all podcast advertising revenue.

Podcast Advertising: Revenue and Format Trends

Speeding Up Your Podcasts Will Not Solve Your Problems

Sun, 3 Sep 2017 09:00:00 -0400

To fight the growing wave of podcasts released each day, a group of people have started listening to their favorite shows at hyperspeed. The only problem: They might not be comprehending much.

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Social Media Versus Podcasting

Fri, 1 Sep 2017 09:00:00 -0400

47% This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours. A new Reuters/Oxford University study followed up on actual social-media exposure and reading with a survey that found a little less than half of users who clicked into a story from their social feed, and a little more than a third from search (37%), could attribute the source. And just in case you think this is a matter of normal memory lapses, that attribution rate compares to an 81% among readers who went directly to the news source and discovered the story.

Social Media Versus Podcasting

Do Podcasts Need TV Validation?

Wed, 30 Aug 2017 09:00:00 -0400

In addition to its second- (or third-) class status in media, podcasting has its share of issues. Podcasts are notoriously difficult for listeners to discover and for creators to monetize. And, unlike TV, film and even satellite radio, many folks still aren't quite sure what a podcast is.

Do Podcasts Need TV Validation?

Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting

Mon, 28 Aug 2017 09:00:00 -0400

SoundCloud is on shaky financial footing, saying it only has enough money to last a few more months unless someone buys or invests in it. That’s sure to cause anxiety in content creators with their life’s work stored on SoundCloud. Now some new startups are nipping at SoundCloud’s heels by focusing on podcasting in ways the music streaming service never did.

Anchor is a fast-rising podcast app that layers community features on top of audio streaming. It lets creators record right from their phone and take talk show-style call-ins, while listeners can join in-app chat rooms to bond with fellow fans, and give digital applause at their favorite moments.

Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting

Podcasting Success Tips From 3 Top Female Entrepreneur Hosts

Sat, 26 Aug 2017 09:00:20 -0400

Yes, on the surface, you would not think so, with only 13 percent of female-hosted podcasts appearing in the U.S. iTunes top 100 podcasts chart as of April 2017. However, that number is deceiving because the women that are successful are really creating a storm.

Today, there are talented female entrepreneurs who have boosted their brands by using value-rich podcasts to provide useful information to their specific audiences.

Podcasting Success Tips From 3 Top Female Entrepreneur Hosts

20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time

Thu, 24 Aug 2017 09:00:00 -0400

Writers get their inspiration from all sorts of places — real life, current events, favorite books, other writers, their own imagination, and more recently: podcasts. Podcasts about writing have been around practically as long as podcasts themselves have been, (with the longest-running writing podcast on this list airing for the first time in 2005!) and they’re the perfect dose of advice, inspiration, and motivation —  especially for working writers on the go.

20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time