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Preview: A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcaste

Published: Sun, 16 Apr 2017 09:00:49 -0400

Last Build Date: Fri, 24 Mar 2017 15:01:42 -0400


Google: How to Optimize Podcasts for SEO

Sun, 16 Apr 2017 09:00:49 -0400

Podcast optimization for ranking in the Google search results isn’t a topic that comes up very often.  And John Mueller gave some excellent advice on SEOing for podcasts.

The question came up about whether or not it was a good idea to simply have podcasts all listed on a single page, specifically within an iframe.  And while that is possible, John Mueller from Google raised some very good points about why this might not be the best idea for ranking, along with suggestions for optimizing those podcasts to rank better in Google.  But first, he talked about the impact this strategy could have on user experience.

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Podcasting Priests

Fri, 14 Apr 2017 09:00:00 -0400

Busy this Lent? No time for retreats, Stations of the Cross or other Lenten events? Try tuning into a Catholic podcast.

Two websites launched by diocesan priests – and – offer wisdom and insight for a faith-filled Lent.

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Infinite Dial Preview – Is Podcasting On The Rise?

Wed, 12 Apr 2017 09:00:00 -0400

Thursday, Edison Research will host a podcast with data from their annual Infinite Dial study. In anticipation of the webinar, Edison’s Tom Webster released a tidbit of new information about podcasting, which will be part of the webinar, Thursday.

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This New Campaign Urges You to Tell Your Friends About Podcasts

Mon, 10 Apr 2017 09:00:00 -0400

There are now more than 37 podcast producers who have signed on to the effort, including National Public Radio, American Public Media, ESPN, First Look Media, FiveThirtyEight, Gimlet Media, HowStuffWorks, Panoply and PRI, and that is not counting a whole network of NPR member stations.

Beginning on March 1, hosts of podcasts produced by those participating partners will encourage their listeners to spread the word and get others turned on to podcasts. The campaign is accompanied by a social media component unified under the #trypod hashtag, which is already making the Twitter rounds ahead of the launch.

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The Podcasting Market Earns Hundreds of Millions of Dollars Because It’s Working

Sat, 8 Apr 2017 09:00:00 -0400

About a year ago we asked whether or not podcasting can finally make money. That’s settled: It is. Today, the money is enough to make a few people rich but not enough yet to register in the global economy. Still, every year, the medium grows, largely driven by shows that get people talking, and podcasts are not even easy to play in cars yet.

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Why live podcasts are becoming a big deal this year

Thu, 6 Apr 2017 09:00:52 -0400

Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or launching events operations.

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Why Podcastings Lack of Diversity Might Be a Tech Problem

Tue, 4 Apr 2017 09:00:49 -0400

Podcasting Still Has a Lack of Diversity
The need to either figure out discovery or simply develop more diverse programs is becoming more pressing, thanks to the rising numbers of podcast listeners — monthly podcast listeners hit 24 percent of all Americans in 2016, up from 21 percent in the year previous.

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Behind the Podcasting Boom

Sun, 2 Apr 2017 09:00:00 -0400

Podcasting has been around for more than a decade, but we still tend to think of it as a new technology. Like any new technology, you’d expect that its growth would be driven by Millennials and Generation Z, who are drawn to technology like moths to flames.

But surprise – podcastings seeing growth thanks to an older demographic.

That’s according to a recent report from Edison Research and Triton Digital, which examines digital radio habits.

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Podcasting Dos and Do Nots

Fri, 31 Mar 2017 09:00:00 -0500

Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.


1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Dos and Do Nots

Why Start Your Own Podcast?

Wed, 29 Mar 2017 09:00:00 -0500

You might be asking how podcasts are different from radio shows. On a podcast, you will often hear information and music that you usually can not find anywhere else. They are often aimed at niche audiences. Though some podcasts are distributed live like radio shows, many are not. They are recorded for later listening, or added to a listening queue on Soundcloud, iTunes, or other syndications, making for a completely different kind of listening experience.

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2017: Another Year for Podcasts?

Mon, 27 Mar 2017 09:00:11 -0500

While the past decade will no doubt be characterized by the rise of Twitter, Facebook, and Snapchat, there’s another form of media gaining a steady following, especially among millennials: podcasts. Podcasting, or audio blogging as it was called in the early days, has been around since the 1980s but took off with the rise of the iPod and versatile MP3 audio format. Since then, podcasting remains on the rise. According to Mother Jones, a third of the podcasts listed on iTunes appeared after 2014, and according to an Edison Research survey, 21 percent of Americans reported listening to podcasts monthly in 2016, up from 17 percent in 2015. The popularity of podcasts has grown for a variety of reasons.

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Spotify gets into podcasting with three music-themed shows

Fri, 24 Mar 2017 09:00:00 -0500

Spotify dipped its toes into podcasting in 2015 by adding pre-existing programs to its lineup. Now it's getting into content creation and rolling out its own shows. The company is launching three original podcasts, and it says that is just the start.

The first of the new programs, Showstopper, is available now and features The Fader editor in chief Naomi Zeichner talking with music supervisors from TV shows like Stranger Things and Scrubs. The bi-weekly podcast offers commentary and insight on noteworthy music moments in television history.

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15 Tips For An On-Point Podcast Guest Appearance

Wed, 22 Mar 2017 09:00:00 -0500

The art of interviewing is a popular topic, but what about the art of being interviewed? While the role may feel more passive, it is actually just as active as the interviewers.

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6 ways to grow your podcast audience with SEO

Mon, 20 Mar 2017 09:00:00 -0500

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

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HowStuffWorks Brings Dynamic Advertising to Podcasting

Sat, 18 Mar 2017 09:54:05 -0500

HowStuffWorks, a preeminent publisher of informative podcast, video and editorial content, today announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.

HowStuffWorks’ 12 podcast brands have amassed over 650 million downloads in the last eight years, and garner over 29 million downloads every month. With an evergreen podcast library of more than 6,000 episodes totaling over 3,000 hours of listening time, combined with dynamic ad insertion technology, HowStuffWorks is now uniquely positioned to provide a new level of scale to brands seeking to enhance their digital advertising across all platforms. What’s more, this technology partnership reinforces HowStuffWorks’ commitment to curated, live-read ad integrations that foster a personal connection with listeners.

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A Report on Podcasting details Industry Issues

Thu, 16 Mar 2017 09:00:00 -0500

The report is the product of research done on the learnings gleaned from the various on-demand audio-related investments made by the John S. and James L. Knight Foundation — of which there have been quite a few. Indeed, the foundation is strikingly ubiquitous as a funder of the space through programmatic grant support, particularly among projects that lie at the nexus of public media and podcasts.

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7 Podcast Communities To Join (And Why You Need Them)

Thu, 9 Mar 2017 09:00:00 -0500

From the inside, podcasting is an incredibly community-driven medium.  I have learned everything I know about podcasting from the podcasting community, from Facebook groups, intense personal mastermind groups and one-on-one podcast mentors.

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3 Reasons B2B Brands Should Podcast to Win More Business

Tue, 7 Mar 2017 09:00:00 -0500

Why Should B2B Brands Consider Podcasting?

James believes the most strategic benefit to podcasting as a B2B brand is the ability to break through the noise. For brands using account-based marketing, podcasting allows for differentiation among the competition. Once an account is targeted most brands are sending cold emails that read similar to those sent by their competitors. Podcasting gives brands an edge and a way to amicably connect with decision makers by inviting them to be featured on their show. It provides a foot in the door and a way for B2B brands to reach their buyers

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4 Steps to Create a Blog or Podcast That You and Your Readers Will Love

Wed, 5 Apr 2017 09:37:31 -0500

If you are a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan base of interested readers.

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Listen Up: 2017 Podcast Predictions

Fri, 3 Mar 2017 09:00:00 -0500

If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.

After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands. With 57 million Americans listening monthly (up 23% year on year), the potential for podcastings star to rise through content, discovery, monetisation and technology is strong. Here’s how I believe 2017 - a year of significant opportunity - will play out for the industry.

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Podcasting: Fact Sheet

Wed, 1 Feb 2017 09:00:00 -0500

Podcast Listenership

A growing minority of Americans are listening to podcasts, according to survey data from Edison Research. As of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.

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Hot Pod: The three numbers that mark the state of podcasting in 2017

Mon, 27 Feb 2017 09:00:00 -0500

Digits to start the year. Is the podcast industry growing, and if so, how? I’m keeping these three numbers taped to the corner of my laptop as benchmarks to keep track:

Audience size: 57 million U.S. monthly listeners, according to Edison and Triton Digitals annual Infinite Dial report, which gives the industry its clearest number to beat. The latest version of the report is expected to come out in early summer.

Advertising: More than $200 million projected for 2017, according to media research firm Bridge Ratings, which the industry seems to have coalesced around.

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2017 Will Be Breakout Year For Podcasting

Sat, 25 Feb 2017 09:00:00 -0500

Bridge Ratings was in Las Vegas at the Consumer Electronic Show this past week where the company conducted five focus groups with the intent of gauging a) podcast consumption patterns among current podcast listeners, and b) if new technology would reduce the friction that has limited podcasting as a reach medium.

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6 Reasons Why Your Business Should Use Podcasting

Thu, 23 Feb 2017 09:00:00 -0500

The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market.

Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices.

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Why branded podcasting could more than double in 2017

Tue, 21 Feb 2017 09:00:00 -0500

Podcasting has always been a lot like old-time radio. In 2017, it is about to get even more old-timey, as podcast networks, publishers and brands all embrace branded shows.

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If we want podcasting to remain open to everyone, We Are going to have to organize

Sun, 19 Feb 2017 09:00:00 -0500

An effort to strengthen open podcasting. Getting the various actors of the open podcast ecosystem to coordinate in their best interest is, more or less, a working group called Syndicated Media is trying to do.

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The 10 Best Movie Podcasts of 2016

Fri, 17 Feb 2017 09:00:00 -0500

10 Podcasts for Filmmakers, Film Fans and Industry Folks

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The Important Thing Most Podcasts are Missing

Wed, 15 Feb 2017 09:00:35 -0500

Podcasts are an excellent marketing tool that can help businesses reach many new customers that otherwise would have no clue they exist, but most of them are doing it wrong and for the wrong reasons. They are looking to serve themselves rather than an audience desperate to learn.

Harbinger and Holiday are 100 percent correct that the current climate in podcasting is not only unsustainable but hurts the credibility of those that are very successful in the space.

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Crime Mysteries are the Breakout Podcast Genre

Mon, 13 Feb 2017 09:00:00 -0500

Podcast listening has boomed in the last year (57 million Americans listen regularly, the same number of people who use Twitter) and just like with so many other forms of entertainment, our fascination with real crimes and mysteries is driving much of that growth.

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Looking at five of the best food podcasts

Fri, 10 Feb 2017 09:00:00 -0500

Podcasters are creating some really fine material about the world of food. Fortunately, there are newcomers and longtime broadcasters who are creating some really fine material about the world of food, focusing on recipes, cooking tips, trends and interviews with chefs and innovators.

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Tinder Launches New Podcast Backed By Dating Data

Wed, 8 Feb 2017 09:00:00 -0500

Companies that advertise on podcasts hope they can align their brand with a hit show, but increasingly some marketers are plunking down even more cash to make their own audio programs instead.

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Basement podcasting becomes opportunity for area small businesses

Mon, 6 Feb 2017 09:00:00 -0500

Four years ago, friends Shane Skala and Symon Sanborn decided to turn their conversations about anything and everything into a podcast.

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Podcasting Diversity

Sat, 4 Feb 2017 09:00:00 -0500

Within his sample of US shows for which he could determine the ethnicities of the host (read more about his methodology here), he found that 85 per cent of podcasts had at least one white host, and just 18 per cent had a non-white host. The proportion of non-white women hosts was even smaller.

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Is investigative reporting well served by podcasts?

Thu, 2 Feb 2017 09:00:00 -0500

In 2016, Apple podcast listeners clocked in over 10 billion downloads and streams globally, according to a press release published by the company.

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Law Firms Lean on Podcasting

Tue, 31 Jan 2017 09:00:00 -0500

Law firm leans on podcasting to evoke authentic brand

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Best Practices for Internal Podcasting

Sun, 29 Jan 2017 09:00:00 -0500

In 11 years of podcasting, I have produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts.

We do not hear about these podcasts very often, because they are hidden behind a firewall and consumed only by employees or association members. Organizations as diverse as IBM, Whirlpool and Disney are purported to be producing podcasts for internal purposes.

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Why Podcasting Works for Leading (and Leaders)

Fri, 27 Jan 2017 09:00:00 -0500

Executives are not always expert tweeters and bloggers. But in podcasting, they likely have a natural fit.

When it comes to messaging, sometimes we’re slow to get the message.

Associations stress out a fair bit about their content strategy—a term I do not exactly love, because it applies a lot of gravitas to what was once more simply called communications.

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How Podcasting Helped One Author Find Her Marketing Happy Place

Wed, 25 Jan 2017 09:00:00 -0500

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it is practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll.

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AirPods rock, but Siri still struggles

Mon, 23 Jan 2017 21:59:16 -0500

AirPods are on the naughty and the nice lists. Susie loves the build quality, the sound, even how they look like funky alien earrings. But using Siri for control—and pausing the music every single time!—is not a great solution, and starkly illustrates the problem of Apple treating its own apps and services better than everyones elses.

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The Best Investing Podcasts for 2017

Sat, 21 Jan 2017 01:59:00 -0500

In this era of video-on-demand, it would seem that audio would be the old-fashioned way to get your news and information. But the success of podcasts, which continues to grow, has turned media on its head.

As of early 2016, 21% of Americans age 12 or older said they had listened to a podcast in the past month, up from just 12% in 2013. Most of those listens are now being done on mobile devices, aka, their phones.

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Hot Pod: Macmillans new network shows how podcasts can be a logical next step for book publishers

Thu, 19 Jan 2017 09:00:00 -0500

The number of potential distribution points for on-demand audio is kinda getting out of hand.

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Podcasting A Year in Review

Tue, 17 Jan 2017 09:00:00 -0500

Innovations of the year
2016 saw some nice improvements in the way podcasts are made, published and shared.

The biggest innovations arose from social sharing of audio

This American Life birthed a product called Shortcuts. It takes the transcription of an episode, couples it with some automated kinetic text video generation and the end result is a beautiful, shareable piece of content.

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Podcasting set to go mainstream in 2017

Sun, 15 Jan 2017 09:00:28 -0500

For fans of audio fiction, 2017 promises to be a year of significant change as major players from the world of publishing, broadcasting and technology move into the field.

The big change over the past few years has been the development of radio as podcasting — audio files that can be downloaded and consumed at the listeners leisure. This has revolutionised the formerly staid world of radio, especially in the field of drama.

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The Top 8 Podcasting Innovations of 2016

Fri, 13 Jan 2017 09:00:00 -0500

Podcasts have revived talk radio.

In the mid-aughts, a former MTV VJ named Adam Curry started cheerleading the opportunity audio on-the-interent-and-off-to-iPods presented, and slowly a niche developed. In the last few years, podcasting has blossomed.

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Facebook Live Audio elbows in on radio and podcasting

Thu, 12 Jan 2017 09:00:00 -0500

Facebook spent much of 2016 tricking out its Live video broadcasting feature, most recently opening it up to footage shot with 360-degree cameras. But it seems they have been busy bringing another streaming option to professional organizations and amateur users alike. Today, the social titan is launching Live Audio for a select group of publishers, with plans to open it up to everyone next year.

The sound-only service could bring content like podcasts into News Feeds just like Live does for video.

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What My Podcast Mentors Taught Me

Tue, 10 Jan 2017 14:49:40 -0500

When my podcast first debuted in iTunes, I received a lot of questions about where I learned to podcast. And in my patented mix of naïveté and arrogance, I responded that I was self-taught.

But as I've continued along my podcasting journey, it's slowly dawned on me that I'm not self-taught—in fact, no one is.

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Listen Up: 2017 Podcast Predictions

Sun, 8 Jan 2017 14:47:34 -0500

If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.

After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands. With 57 million Americans listening monthly (up 23%, year on year), the potential for podcastings star to rise through content, discovery, monetization and technology is strong. Here's how I believe 2017 -- a year of significant opportunity -- will play out for the industry.

complete article

2016 Was Awful For Pretty Much Everything Except Podcasts

Fri, 6 Jan 2017 09:00:00 -0500

By many accounts, 2016 has been a terrible year. If it has one redeeming quality, however, that would be the fact that it gave us some fantastic podcasts to listen to, whether we wanted to blissfully forget about the world or try to better understand it.

According to Apple, over 10 billion ― with a B ― podcast episodes were consumed on its devices in 2016. That is 2 billion more downloads than 2015 and 3 billion more than 2014 on Apple devices alone.

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A Step-By-Step Walkthrough Of My Podcast Process

Wed, 4 Jan 2017 14:43:48 -0500

I am a big fan of transparency, especially since so many podcasters learn by observing—and the podcasting process can get pretty convoluted.

With that in mind, I'm breaking down my own weekly process to give you a basic idea of how it all works  (and a realistic representation of the hours it takes to create a solo 30-minute weekly show). Please note that my way is not the only way—there are tons of great podcasting processes,

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Tips to Optimize Video Podcasts

Thu, 1 Dec 2016 09:00:00 -0400

Optimize Video Podcasts
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Tips to Optimize Video Podcasts

How Do You Write About Podcasts?

Tue, 29 Nov 2016 09:00:00 -0400

How do you write about podcasts? This is a question that has been vexing me for almost as long as I have been listening to them. To be more precise: for nine years, because that is how long it is since I first pressed play on one.

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Taking the Plunge Into the Podcast Pool

Sun, 27 Nov 2016 09:00:00 -0400

Does it make sense for The Times to be directing its talent and money toward podcasts when newsroom cuts are imminent and every position is precious? If you buy into the prevailing in-house theory, the answer to that question is yes. Audio is part of the future because it attracts young people who aren’t typically Times subscribers. So the idea is to lure them with free podcasts, with the hope of getting them to take paid subscriptions.

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Should You Start a B2B Podcast for Your Business?

Fri, 25 Nov 2016 09:00:01 -0400

A professional podcast requires a professional host. Some companies choose to hire out the production of the podcast, but if you’re trying to keep expenses low and put a personal face on the content, you will want to identify a qualified and willing team member to take the lead.

Take a look at your current team. Does anyone stand out as a good speaker and interviewer who would also be willing to take on the podcast duties? This person should be a committed member of the team with leadership potential so that he or she is invested in delivering the best possible podcast result.

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How to make a great podcast – a beginners guide

Wed, 23 Nov 2016 09:00:40 -0400

When you are starting a podcast, think about where you want the show to end up and what you can do to get yourself to that point. Think about who you want involved in your show and what kind of quality control you want to put on it. There is so much benefit in embracing other podcasts, other people who make podcasts. If you listen to people who make other shows, if you engage with people who make other shows, you can learn so much about what you want to do with your own show.

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How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

Mon, 21 Nov 2016 09:00:00 -0400

NPR has the equivalent of a podcast testing lab that is now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a week-in-review concept versus a controversial/shocking programming idea on NPR One, its streaming news and podcast app. Results trickled in, akin to a classic A/B split test, and a podcast called NPR Politics was born.

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There is Room At The Podcasting Table For Women

Sat, 19 Nov 2016 09:00:00 -0400

Women have been talking about taking a seat at the table for years and years. But is the table itself the system—the very thing that is broken?

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Is Your Podcast Being Held Hostage By iTunes?

Thu, 17 Nov 2016 09:00:00 -0400

iTunes is notoriously finicky, and its team tends to take a Honey Badger approach to the concerns of indie podcast creators.

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Using The World Wide Web To Capture Your Market

Tue, 15 Nov 2016 09:00:00 -0400

Making sure your business has the right marketing strategy is one piece of a much larger puzzle. Running businesses that caters for specific target markets need to rely on many things. Making sure that your business has the right online presence is vastly more important now than it was five years ago. As communication is all encompassing, it is difficult to find one perfect way to achieve this with your customer. There are many different roads to go down, social media, mobile apps, video streaming; the list goes on. The Internet is so complex, how will you be able to have the perfect online presence for your business? Here are some tricks and tools to use.

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Practical Podcasting Tips for Lawyers

Sun, 13 Nov 2016 09:00:00 -0400

Many attorneys and law firms are turning toward digital content creation to better market their companies and connect with potential clients. One type of content that is increasing in popularity among legal practitioners is podcasting. In this episode of The Kennedy-Mighell Report, hosts Dennis Kennedy and Tom Mighell discuss their nine years together creating podcasts, the benefits podcasting can provide to your legal career, and a few tips for attorneys interested in creating their own podcasts.

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How to Become a Podcasting Superhero with These Simple Tweaks

Fri, 11 Nov 2016 09:00:00 -0400

The great thing is, podcasting may still have a lot of room for growth, but over one-fifth of Americans currently listen to a podcast. In small niches, you can bet podcasting will make you a celebrity of sorts.

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Bumpers raises $1m to grow social podcasting app

Wed, 9 Nov 2016 09:00:00 -0400

Bumpers, a mobile app that lets people create and discovery podcasts, has raised $1 million in seed funding. The round led by Spark Capital with participation from Founders Collective and strategic angels including Evan Williams, co-founder of Twitter.

The apps editing tools include automatic background cancellation, automatic voice equaliser and the ability to add segue music to recordings. Bumpers also features a new prompt each week to help inspire podcasters ideas.

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A Beginners Guide To Podcasting With WordPress

Mon, 7 Nov 2016 09:00:00 -0400

Podcasting has been making big waves on the Internet in the past decade. It’s only right that you make the most of this opportunity by setting forth to try it out for yourself.

Although the WordPress core offers support for podcasting, getting started on the right foot is not always a cakewalk. In this post, we will run you through a quick guide to starting podcasting with WordPress and cover some of the best podcasting plugins on the market.

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Bridge Ratings: Podcasting Not Mass Reach, But Fine Targeting

Fri, 4 Nov 2016 09:00:00 -0400

While 20% of Americans have listened to a podcast in the past 30 days, the majority of the survey sample -- 55% -- indicated that they are not interested in podcasts. That percentage has steadily decreased over the past three surveys, but it remains a substantial number of potential consumers of this audio platform. Lack of interest was lowest among 18-34 year olds, and greatest among teens and those 55+.

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An island no more: Inside the business of the podcasting boom

Wed, 2 Nov 2016 09:00:00 -0400

How hot is podcasting? Stupid V.C. money hot.

Money is chasing money. Podcast advertising expanded at a 48 percent rate last year, and it’s forecast to grow about 25 percent a year through 2020. By that point, it would be approaching half a billion dollars in annual ad revenue. That growth is rising from a small base, yes, but it’s very reminiscent of the old Interactive Advertising Bureau charts of Internet advertising we saw at the turn-of-the-century: tiny numbers growing explosively.

We can mark 2016 as the year the podcast business came of age.

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Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts

Mon, 31 Oct 2016 09:00:00 -0400

We have just seen phenomenal growth in podcasting, says Cristen Conger, host of the podcast Stuff Mom Never Told You. Conger and co-host Caroline Ervin have produced 800 episodes, and the show receives more than 1 million downloads per month. Conger says downloads have tripled since 2014.

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Are you ready to pay for a Netflix for podcasts?

Fri, 28 Oct 2016 09:00:00 -0400

What — if anything — would you pay to listen to your favorite podcast?

As podcasters furiously pursue fast-growing ad money, many are looking — down the road — to listener payment as a secondary way to build their businesses.

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Podcasting with gorillas, pandas, and elephants

Wed, 26 Oct 2016 09:00:00 -0400

Just back from an adventure at Ugandas Bwindi Impenetrable National Park, Dr. Nikhil Advani wanted to share his thoughts on climate change adaptation.

Like many scientists, Dr. Advani is on the lookout for new ways to communicate and deliver his science to a broad audience. Dr. Advani found podcasts as one innovative avenue to share his science when he appeared on the podcast America Adapts to discuss his work on adaptation at the World Wildlife Fund where he is the senior program officer for adaptation.

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Advertisers Warming Up To Podcasting

Mon, 24 Oct 2016 09:00:06 -0400

ESPN Senior VP Traug Keller says we are experiencing a seismic shift in how consumers take in their audio. What he was talking about is the explosion in podcast listening. And he certainly has the numbers to back it up. ESPN is right in the middle of the action, some would say they are leading the podcasting charge. At a Radio Show panel on Wednesday, Keller said in August ESPN’s 47 shows were downloaded 54 million times, and he expects that number to be over 60 million in September. And that translates to scale, and that’s what advertisers want.

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Corporate Americas Love Affair with Podcasting

Fri, 21 Oct 2016 09:00:00 -0400

In the past few years, podcasts expanding audiences—Edison Research estimates that roughly 57 million Americans download a podcast every month—have turned the platform into an obvious destination for big business. Even Fortune is in on the game.

Here, a look at some of the companies that are making their own podcasts, or commissioning other people to make one for them:

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Podcasters React To New Guidelines

Wed, 19 Oct 2016 13:11:14 -0400

These new guidelines create a new benchmark for measuring podcast downloads that updates those eight-year-old guidlelines to reflect eight years of learning, adapting, and improving the technologies by the early leaders of the podcasting industry.

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Mon, 17 Oct 2016 13:07:29 -0400

Podcasters get matched with great guests, for free.

Check out PodcastGuests

Podcasters Make Their Sales Pitch to Advertisers

Sat, 15 Oct 2016 13:04:34 -0400

The podcast industry is contending with a series of advertising hurdles, like a difficulty in measuring how many people are downloading—and then actually listening to—episodes. As a result, most podcast ads are from direct-response marketers that more easily track their investment through promotional codes.

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Uncommon Ground:Where Are The Women In Podcasting?

Thu, 13 Oct 2016 13:07:52 -0400

We concluded that if you are knowledgeable, passionate and enthusiastic about the subject matter, podcasting can be anyones game. With ambition, drive, and a few hundred dollars you can make your voice heard, and until you try it, you never know who will be interested in listening

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Why podcasts are so popular and what the format needs to grow

Tue, 11 Oct 2016 13:05:16 -0400

Acast works with media companies like the Financial Times, BuzzFeed and Vogue, as well as independent creators to host, distribute and monetize podcasts. They have grown the service from 100,000 test listeners to now rake in 45 million unique visitors per month.

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Why the Conversational Power of Podcasting Is the Future of Advertising

Sun, 9 Oct 2016 13:04:24 -0400

Podcasting is the digital medium built on the power of conversation. Although undoubtedly with a genesis in the American radio tradition, there are none of the literal bells and whistles of shock-jock morning radio, nor the pressure to deliver impact in 3-minutes-or-less: Listeners are engaging with podcasts for 20, 30, 40 minutes—somtimes longer—at a time. The lack of strong scripting creates a spontaneous flow, which leads listeners to repeat these conversations to their peers, their friends and their families, creating their own versions of the discussion and making new connections.

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Podcasting Sermons

Fri, 7 Oct 2016 10:37:53 -0400

The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

Podcasting Sermons

Submit Your Podcasts

Wed, 5 Oct 2016 10:40:11 -0400

Large directory of Podcasting Sites Submit your Podcasts

Podcasting: The Promise And Perils

Mon, 3 Oct 2016 10:39:52 -0400

Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. Podcasting is a bit of a warning sign to mass and mainstream media, as niche content takes hold.

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Technology and Politics

Sat, 1 Oct 2016 10:37:09 -0400

The U.S. Constitution safeguards the right to vote for every citizen over eighteen years of age, with few exceptions, ensuring a government of the people, by the people and for the people. Nevertheless, only about half of eligible voters historically vote for their president. Those who do make it to the polls are more educated than unschooled, more white than black, more men than women, more wealthy than poor, and more old than young.

Technology and Politics

The race to monetise podcasting

Thu, 29 Sep 2016 10:36:59 -0400

There is a company in the U.S. called Panoply. You would probably call them a broadcaster although, technically, narrowcaster might be a more accurate term. Either way, this company may just be what the future of radio looks like.

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Podcasting: A Users Guide To Discovery

Tue, 27 Sep 2016 10:36:43 -0400

As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings.

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Politics and Podcasting

Sun, 25 Sep 2016 10:36:28 -0400

The staggering distribution numbers, through channels like iTunes, YouTube, or podcasting websites, indicate that technology could play a critical role in the upcoming elections. Technology could be the deciding factor in the 2008 US Presidential race, and while distribution has never before been as accessible as it is to today's politicians and political candidates, politicians have far less control over the news and media than their counterparts in previous years.

The curious need not look any further than YouTube to find the latest political constituents being haunted by their own words and dogged by their past missteps. Today's politicians have far less control of the news media and messages associated with their candidacy.

Politics and Podcasting

Why Podcasting Is Going To Sound Totally Different In 2016

Sat, 24 Sep 2016 10:36:04 -0400

But in 2016, everything about podcasting is going to change. Thanks to a number of rapidly evolving technologies and changes in listener behavior, a lot of the seismic shifts that have swept across other digital media will shake up podcasting, too, making its ads more easily targeted and its shows easier to discover and share.

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Podcasting: The Economics - Passions And Profits

Thu, 22 Sep 2016 10:35:45 -0400

Over the past two years, podcasting has grown dramatically. It all began after the success of the WBEZ podcast Serial, first released in October 2014 as a spin-off of the radio program This American Life.

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Will the Podcasts You Follow, Follow You?

Tue, 20 Sep 2016 10:35:30 -0400

Podcasting has been one of the last corners of digital media that one can consume pretty much anonymously. Not only are publishers unsure about who you are, they have not even known when or if you have listened to their shows. Podcasting stats have been so fuzzy that there’s debate about how to even count downloads. That could all change if the startup Art19 has its way.

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Podcasting, Once a Niche Labor of Love, Now Can Open Doors in TV and More

Sun, 18 Sep 2016 10:35:15 -0400

When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she did not settle on a hot book—comic or otherwise. Instead, it was a year-old podcast called Lore, created—and produced on the cheap—by Aaron Mahnke.

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7 tips for podcasting on the cheap

Fri, 16 Sep 2016 10:34:55 -0400

Just as anyone with a keyboard and an opinion can start a blog, anyone with a voice can start a podcast. Ideally it should be a nice voice with something original to say, but that's up to you to work out.

One big question facing novice podcasters is how to get started -- or, more accurately, how much to get started. Surely you need a fancy microphone, a mixing board, a soundproof studio and several audio engineers?

Another tool for Editing we recommend is RecordForAll.

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Millenials Turn To Podcasting To Get Their Brand Out

Wed, 14 Sep 2016 10:34:30 -0400

AdWeek has the details about the continuing rise in popularity of Podcasting stating 21% of Americans age 12 or older say they have listened to a podcast in the past month, a 17 percent increase in the last year and a 75 percent increase since 2013.

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Can Podcasts Turn a Profit

Mon, 12 Sep 2016 09:00:00 -0400

The success of podcasts like Serial and Untold is helping to bring a new audience to this medium. But it is innovation in attracting revenue from the listeners that will support the revival of podcasting with firmer foundations.

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Podcasting Is Big Business

Fri, 9 Sep 2016 09:00:00 -0400

While some of those dollars will likely be new to audio, a big chunk of them will also come from that other platform with well established listener metrics: Radio.

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5 Podcasting Pet Peeves You Should Avoid

Wed, 7 Sep 2016 09:00:00 -0400

I have been consistently producing and editing a podcast for a tad more than eleven years, and like most podcast producers, I listen to more than a few podcasts. In fact, I’m always seeking out podcasts that fit my fickle and changing interests. Maybe my podcast-producing experience has reduced my podcast-listening pleasure because I tend to focus on the quality of the product rather than the content.

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Podcasting: The New Frontier for Women Bloggers

Mon, 5 Sep 2016 09:00:13 -0400

Today, podcasting has become a major content piece for them, as they’ve expanded on different issue areas, and used the platform to expand their brand with new audiences.

But I admit I have not given podcasting much thought since then.

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How to make a successful podcast

Fri, 2 Sep 2016 09:00:00 -0400

Starting a podcast can be daunting, but not if you know how to do so. Here are a few pointers, whether you need equipment suggestions, distribution guidance, or some suggestions on how to build your audience.

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Podcasting: Is the New Radio in the Midst of its Golden Age?

Wed, 31 Aug 2016 09:00:00 -0400

If I had $100 for every time I heard or read about someone saying that we live in the Golden Age of Podcasting thanks to programs like Serial, I could pay off my student loans. And, as an avid listener of podcasts of all sorts, I can not deny that there is some truth to the assertion that there’s been an upswing in the art of podcasting.

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Podcasting vs. vlogging

Mon, 29 Aug 2016 09:00:00 -0400

Advertisers, take note: Many bloggers are trying out new methods for delivering content. At #BlogHer16 in Los Angeles last week, two platforms were at the forefront of discussion: podcasting and vlogging. Two proponents for each medium came together to battle it out, but in the end, both were deemed the winner.

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7 tips for podcasting on the cheap

Fri, 26 Aug 2016 09:47:01 -0400

Ready to dip your toe -- er, voice -- into the wonderful world of podcasting? You can do it for next to nothing. Here is how.

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Podcasting Studio Head Phones

Wed, 24 Aug 2016 09:00:00 -0400

Headphones can be useful while recording or editing a podcast and the right headphones can be invaluable. No matter if you are guesting on your first podcast or if you are a seasoned podcasting veteran, audio separation between the microphone and the rest of the sounds from your podcast such as co-hosts, incoming Skype calls, Blab discussions, fellow Google Hangouts on Air presenters or a soundboard are key to a clean listenable finished podcast. Monitoring your recording live also prevents many issues later including potential distorted recordings.  And of course if you are editing in even a slightly noisy environment the right headphones can make a difference between total aggravation and getting the podcast produced as accurately as possible in a timely and frustration free fashion.

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How Attorneys Can Brand Themselves Through Media Outreach

Mon, 22 Aug 2016 09:00:00 -0400

Make yourself the public expert. Do not let others define who you are.

Branding is a foreign concept to most attorneys. This is true for most forms of marketing in the legal field. Attorneys simply do not have time to brand themselves, or take branding into consideration when operating their firm. Who can blame them?

Of all the mediums out there, I recommend that you use digital media and podcasting. I also recommend obtaining authorship on various publications, which ultimately makes you the go-to expert or authority for publications and media.  

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Art19 Breaks Down The Download Metric To Boost Podcast Advertising

Fri, 19 Aug 2016 09:00:00 -0400

Podcast platform Art19 has taken a step to address the targeting and measurement problem standing between advertisers and a ripe audience of podcast listeners.

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Best USB Microphones for Podcasting

Wed, 17 Aug 2016 09:00:00 -0400

USB microphones provide one of the easiest routes to graduate from your computer's onboard mic to something with better sound quality. Many musicians use USB microphones for at-home demoing, and more and more, these devices are being deployed in the world of podcasting. And this usage makes perfect sense: USB microphones take the standalone audio interface out of the equation for a one-and-done solution that takes up less space and is even easier to configure. The result is a plug-and-play setup that brings better, clearer sound to your podcast and eliminates the risk of warding off listeners with inaudible talking and random noises on your latest episode.

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