Published: Wed, 5 Apr 2017 09:37:31 -0500
Last Build Date: Mon, 13 Feb 2017 13:19:09 -0500
Wed, 22 Mar 2017 09:00:00 -0500The art of interviewing is a popular topic, but what about the art of being interviewed? While the role may feel more passive, it is actually just as active as the interviewers.
Mon, 20 Mar 2017 09:00:00 -0500Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
Sat, 18 Mar 2017 09:54:05 -0500HowStuffWorks, a preeminent publisher of informative podcast, video and editorial content, today announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.
Thu, 16 Mar 2017 09:00:00 -0500The report is the product of research done on the learnings gleaned from the various on-demand audio-related investments made by the John S. and James L. Knight Foundation — of which there have been quite a few. Indeed, the foundation is strikingly ubiquitous as a funder of the space through programmatic grant support, particularly among projects that lie at the nexus of public media and podcasts.
Thu, 9 Mar 2017 09:00:00 -0500From the inside, podcasting is an incredibly community-driven medium. I have learned everything I know about podcasting from the podcasting community, from Facebook groups, intense personal mastermind groups and one-on-one podcast mentors.
Tue, 7 Mar 2017 09:00:00 -0500Why Should B2B Brands Consider Podcasting?
Wed, 5 Apr 2017 09:37:31 -0500If you are a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan base of interested readers.
Fri, 3 Mar 2017 09:00:00 -0500If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.
Wed, 1 Feb 2017 09:00:00 -0500Podcast Listenership
Mon, 27 Feb 2017 09:00:00 -0500Digits to start the year. Is the podcast industry growing, and if so, how? I’m keeping these three numbers taped to the corner of my laptop as benchmarks to keep track:
Sat, 25 Feb 2017 09:00:00 -0500Bridge Ratings was in Las Vegas at the Consumer Electronic Show this past week where the company conducted five focus groups with the intent of gauging a) podcast consumption patterns among current podcast listeners, and b) if new technology would reduce the friction that has limited podcasting as a reach medium.
Thu, 23 Feb 2017 09:00:00 -0500The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market.
Tue, 21 Feb 2017 09:00:00 -0500Podcasting has always been a lot like old-time radio. In 2017, it is about to get even more old-timey, as podcast networks, publishers and brands all embrace branded shows.
Sun, 19 Feb 2017 09:00:00 -0500An effort to strengthen open podcasting. Getting the various actors of the open podcast ecosystem to coordinate in their best interest is, more or less, a working group called Syndicated Media is trying to do.
Fri, 17 Feb 2017 09:00:00 -050010 Podcasts for Filmmakers, Film Fans and Industry Folks
Wed, 15 Feb 2017 09:00:35 -0500Podcasts are an excellent marketing tool that can help businesses reach many new customers that otherwise would have no clue they exist, but most of them are doing it wrong and for the wrong reasons. They are looking to serve themselves rather than an audience desperate to learn.
Mon, 13 Feb 2017 09:00:00 -0500Podcast listening has boomed in the last year (57 million Americans listen regularly, the same number of people who use Twitter) and just like with so many other forms of entertainment, our fascination with real crimes and mysteries is driving much of that growth.
Fri, 10 Feb 2017 09:00:00 -0500Podcasters are creating some really fine material about the world of food. Fortunately, there are newcomers and longtime broadcasters who are creating some really fine material about the world of food, focusing on recipes, cooking tips, trends and interviews with chefs and innovators.
Wed, 8 Feb 2017 09:00:00 -0500Companies that advertise on podcasts hope they can align their brand with a hit show, but increasingly some marketers are plunking down even more cash to make their own audio programs instead.
Mon, 6 Feb 2017 09:00:00 -0500Four years ago, friends Shane Skala and Symon Sanborn decided to turn their conversations about anything and everything into a podcast.
Sat, 4 Feb 2017 09:00:00 -0500Within his sample of US shows for which he could determine the ethnicities of the host (read more about his methodology here), he found that 85 per cent of podcasts had at least one white host, and just 18 per cent had a non-white host. The proportion of non-white women hosts was even smaller.
Thu, 2 Feb 2017 09:00:00 -0500In 2016, Apple podcast listeners clocked in over 10 billion downloads and streams globally, according to a press release published by the company.
Tue, 31 Jan 2017 09:00:00 -0500Law firm leans on podcasting to evoke authentic brand
Sun, 29 Jan 2017 09:00:00 -0500In 11 years of podcasting, I have produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts.
Fri, 27 Jan 2017 09:00:00 -0500Executives are not always expert tweeters and bloggers. But in podcasting, they likely have a natural fit.
Wed, 25 Jan 2017 09:00:00 -0500Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it is practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll.
Mon, 23 Jan 2017 21:59:16 -0500AirPods are on the naughty and the nice lists. Susie loves the build quality, the sound, even how they look like funky alien earrings. But using Siri for control—and pausing the music every single time!—is not a great solution, and starkly illustrates the problem of Apple treating its own apps and services better than everyones elses.
Sat, 21 Jan 2017 01:59:00 -0500In this era of video-on-demand, it would seem that audio would be the old-fashioned way to get your news and information. But the success of podcasts, which continues to grow, has turned media on its head.
Thu, 19 Jan 2017 09:00:00 -0500The number of potential distribution points for on-demand audio is kinda getting out of hand.
Tue, 17 Jan 2017 09:00:00 -0500Innovations of the year
Sun, 15 Jan 2017 09:00:28 -0500For fans of audio fiction, 2017 promises to be a year of significant change as major players from the world of publishing, broadcasting and technology move into the field.
Fri, 13 Jan 2017 09:00:00 -0500Podcasts have revived talk radio.
Thu, 12 Jan 2017 09:00:00 -0500Facebook spent much of 2016 tricking out its Live video broadcasting feature, most recently opening it up to footage shot with 360-degree cameras. But it seems they have been busy bringing another streaming option to professional organizations and amateur users alike. Today, the social titan is launching Live Audio for a select group of publishers, with plans to open it up to everyone next year.
Tue, 10 Jan 2017 14:49:40 -0500When my podcast first debuted in iTunes, I received a lot of questions about where I learned to podcast. And in my patented mix of naïveté and arrogance, I responded that I was self-taught.
Sun, 8 Jan 2017 14:47:34 -0500If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.
Fri, 6 Jan 2017 09:00:00 -0500By many accounts, 2016 has been a terrible year. If it has one redeeming quality, however, that would be the fact that it gave us some fantastic podcasts to listen to, whether we wanted to blissfully forget about the world or try to better understand it.
Wed, 4 Jan 2017 14:43:48 -0500I am a big fan of transparency, especially since so many podcasters learn by observing—and the podcasting process can get pretty convoluted.
Thu, 1 Dec 2016 09:00:00 -0400Optimize Video Podcasts
Tue, 29 Nov 2016 09:00:00 -0400How do you write about podcasts? This is a question that has been vexing me for almost as long as I have been listening to them. To be more precise: for nine years, because that is how long it is since I first pressed play on one.
Sun, 27 Nov 2016 09:00:00 -0400Does it make sense for The Times to be directing its talent and money toward podcasts when newsroom cuts are imminent and every position is precious? If you buy into the prevailing in-house theory, the answer to that question is yes. Audio is part of the future because it attracts young people who aren’t typically Times subscribers. So the idea is to lure them with free podcasts, with the hope of getting them to take paid subscriptions.
Fri, 25 Nov 2016 09:00:01 -0400A professional podcast requires a professional host. Some companies choose to hire out the production of the podcast, but if you’re trying to keep expenses low and put a personal face on the content, you will want to identify a qualified and willing team member to take the lead.
Wed, 23 Nov 2016 09:00:40 -0400When you are starting a podcast, think about where you want the show to end up and what you can do to get yourself to that point. Think about who you want involved in your show and what kind of quality control you want to put on it. There is so much benefit in embracing other podcasts, other people who make podcasts. If you listen to people who make other shows, if you engage with people who make other shows, you can learn so much about what you want to do with your own show.
Mon, 21 Nov 2016 09:00:00 -0400NPR has the equivalent of a podcast testing lab that is now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a week-in-review concept versus a controversial/shocking programming idea on NPR One, its streaming news and podcast app. Results trickled in, akin to a classic A/B split test, and a podcast called NPR Politics was born.
Sat, 19 Nov 2016 09:00:00 -0400Women have been talking about taking a seat at the table for years and years. But is the table itself the system—the very thing that is broken?
Thu, 17 Nov 2016 09:00:00 -0400iTunes is notoriously finicky, and its team tends to take a Honey Badger approach to the concerns of indie podcast creators.
Tue, 15 Nov 2016 09:00:00 -0400Making sure your business has the right marketing strategy is one piece of a much larger puzzle. Running businesses that caters for specific target markets need to rely on many things. Making sure that your business has the right online presence is vastly more important now than it was five years ago. As communication is all encompassing, it is difficult to find one perfect way to achieve this with your customer. There are many different roads to go down, social media, mobile apps, video streaming; the list goes on. The Internet is so complex, how will you be able to have the perfect online presence for your business? Here are some tricks and tools to use.
Sun, 13 Nov 2016 09:00:00 -0400Many attorneys and law firms are turning toward digital content creation to better market their companies and connect with potential clients. One type of content that is increasing in popularity among legal practitioners is podcasting. In this episode of The Kennedy-Mighell Report, hosts Dennis Kennedy and Tom Mighell discuss their nine years together creating podcasts, the benefits podcasting can provide to your legal career, and a few tips for attorneys interested in creating their own podcasts.
Fri, 11 Nov 2016 09:00:00 -0400The great thing is, podcasting may still have a lot of room for growth, but over one-fifth of Americans currently listen to a podcast. In small niches, you can bet podcasting will make you a celebrity of sorts.
Wed, 9 Nov 2016 09:00:00 -0400Bumpers, a mobile app that lets people create and discovery podcasts, has raised $1 million in seed funding. The round led by Spark Capital with participation from Founders Collective and strategic angels including Evan Williams, co-founder of Twitter.
Mon, 7 Nov 2016 09:00:00 -0400Podcasting has been making big waves on the Internet in the past decade. It’s only right that you make the most of this opportunity by setting forth to try it out for yourself.
Fri, 4 Nov 2016 09:00:00 -0400While 20% of Americans have listened to a podcast in the past 30 days, the majority of the survey sample -- 55% -- indicated that they are not interested in podcasts. That percentage has steadily decreased over the past three surveys, but it remains a substantial number of potential consumers of this audio platform. Lack of interest was lowest among 18-34 year olds, and greatest among teens and those 55+.
Wed, 2 Nov 2016 09:00:00 -0400How hot is podcasting? Stupid V.C. money hot.
Mon, 31 Oct 2016 09:00:00 -0400We have just seen phenomenal growth in podcasting, says Cristen Conger, host of the podcast Stuff Mom Never Told You. Conger and co-host Caroline Ervin have produced 800 episodes, and the show receives more than 1 million downloads per month. Conger says downloads have tripled since 2014.
Fri, 28 Oct 2016 09:00:00 -0400What — if anything — would you pay to listen to your favorite podcast?
Wed, 26 Oct 2016 09:00:00 -0400Just back from an adventure at Ugandas Bwindi Impenetrable National Park, Dr. Nikhil Advani wanted to share his thoughts on climate change adaptation.
Mon, 24 Oct 2016 09:00:06 -0400ESPN Senior VP Traug Keller says we are experiencing a seismic shift in how consumers take in their audio. What he was talking about is the explosion in podcast listening. And he certainly has the numbers to back it up. ESPN is right in the middle of the action, some would say they are leading the podcasting charge. At a Radio Show panel on Wednesday, Keller said in August ESPN’s 47 shows were downloaded 54 million times, and he expects that number to be over 60 million in September. And that translates to scale, and that’s what advertisers want.
Fri, 21 Oct 2016 09:00:00 -0400In the past few years, podcasts expanding audiences—Edison Research estimates that roughly 57 million Americans download a podcast every month—have turned the platform into an obvious destination for big business. Even Fortune is in on the game.
Wed, 19 Oct 2016 13:11:14 -0400These new guidelines create a new benchmark for measuring podcast downloads that updates those eight-year-old guidlelines to reflect eight years of learning, adapting, and improving the technologies by the early leaders of the podcasting industry.
Mon, 17 Oct 2016 13:07:29 -0400Podcasters get matched with great guests, for free.
Sat, 15 Oct 2016 13:04:34 -0400The podcast industry is contending with a series of advertising hurdles, like a difficulty in measuring how many people are downloading—and then actually listening to—episodes. As a result, most podcast ads are from direct-response marketers that more easily track their investment through promotional codes.
Thu, 13 Oct 2016 13:07:52 -0400We concluded that if you are knowledgeable, passionate and enthusiastic about the subject matter, podcasting can be anyones game. With ambition, drive, and a few hundred dollars you can make your voice heard, and until you try it, you never know who will be interested in listening
Tue, 11 Oct 2016 13:05:16 -0400Acast works with media companies like the Financial Times, BuzzFeed and Vogue, as well as independent creators to host, distribute and monetize podcasts. They have grown the service from 100,000 test listeners to now rake in 45 million unique visitors per month.
Sun, 9 Oct 2016 13:04:24 -0400Podcasting is the digital medium built on the power of conversation. Although undoubtedly with a genesis in the American radio tradition, there are none of the literal bells and whistles of shock-jock morning radio, nor the pressure to deliver impact in 3-minutes-or-less: Listeners are engaging with podcasts for 20, 30, 40 minutes—somtimes longer—at a time. The lack of strong scripting creates a spontaneous flow, which leads listeners to repeat these conversations to their peers, their friends and their families, creating their own versions of the discussion and making new connections.
Fri, 7 Oct 2016 10:37:53 -0400The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.
Wed, 5 Oct 2016 10:40:11 -0400Large directory of Podcasting Sites Submit your Podcasts
Mon, 3 Oct 2016 10:39:52 -0400Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. Podcasting is a bit of a warning sign to mass and mainstream media, as niche content takes hold.
Sat, 1 Oct 2016 10:37:09 -0400The U.S. Constitution safeguards the right to vote for every citizen over eighteen years of age, with few exceptions, ensuring a government of the people, by the people and for the people. Nevertheless, only about half of eligible voters historically vote for their president. Those who do make it to the polls are more educated than unschooled, more white than black, more men than women, more wealthy than poor, and more old than young.
Thu, 29 Sep 2016 10:36:59 -0400There is a company in the U.S. called Panoply. You would probably call them a broadcaster although, technically, narrowcaster might be a more accurate term. Either way, this company may just be what the future of radio looks like.
Tue, 27 Sep 2016 10:36:43 -0400As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings.
Sun, 25 Sep 2016 10:36:28 -0400The staggering distribution numbers, through channels like iTunes, YouTube, or podcasting websites, indicate that technology could play a critical role in the upcoming elections. Technology could be the deciding factor in the 2008 US Presidential race, and while distribution has never before been as accessible as it is to today's politicians and political candidates, politicians have far less control over the news and media than their counterparts in previous years.
Sat, 24 Sep 2016 10:36:04 -0400But in 2016, everything about podcasting is going to change. Thanks to a number of rapidly evolving technologies and changes in listener behavior, a lot of the seismic shifts that have swept across other digital media will shake up podcasting, too, making its ads more easily targeted and its shows easier to discover and share.
Thu, 22 Sep 2016 10:35:45 -0400Over the past two years, podcasting has grown dramatically. It all began after the success of the WBEZ podcast Serial, first released in October 2014 as a spin-off of the radio program This American Life.
Tue, 20 Sep 2016 10:35:30 -0400Podcasting has been one of the last corners of digital media that one can consume pretty much anonymously. Not only are publishers unsure about who you are, they have not even known when or if you have listened to their shows. Podcasting stats have been so fuzzy that there’s debate about how to even count downloads. That could all change if the startup Art19 has its way.
Sun, 18 Sep 2016 10:35:15 -0400When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she did not settle on a hot book—comic or otherwise. Instead, it was a year-old podcast called Lore, created—and produced on the cheap—by Aaron Mahnke.
Fri, 16 Sep 2016 10:34:55 -0400Just as anyone with a keyboard and an opinion can start a blog, anyone with a voice can start a podcast. Ideally it should be a nice voice with something original to say, but that's up to you to work out.
Wed, 14 Sep 2016 10:34:30 -0400AdWeek has the details about the continuing rise in popularity of Podcasting stating 21% of Americans age 12 or older say they have listened to a podcast in the past month, a 17 percent increase in the last year and a 75 percent increase since 2013.
Mon, 12 Sep 2016 09:00:00 -0400The success of podcasts like Serial and Untold is helping to bring a new audience to this medium. But it is innovation in attracting revenue from the listeners that will support the revival of podcasting with firmer foundations.
Fri, 9 Sep 2016 09:00:00 -0400While some of those dollars will likely be new to audio, a big chunk of them will also come from that other platform with well established listener metrics: Radio.
Wed, 7 Sep 2016 09:00:00 -0400I have been consistently producing and editing a podcast for a tad more than eleven years, and like most podcast producers, I listen to more than a few podcasts. In fact, I’m always seeking out podcasts that fit my fickle and changing interests. Maybe my podcast-producing experience has reduced my podcast-listening pleasure because I tend to focus on the quality of the product rather than the content.
Mon, 5 Sep 2016 09:00:13 -0400Today, podcasting has become a major content piece for them, as they’ve expanded on different issue areas, and used the platform to expand their brand with new audiences.
Fri, 2 Sep 2016 09:00:00 -0400Starting a podcast can be daunting, but not if you know how to do so. Here are a few pointers, whether you need equipment suggestions, distribution guidance, or some suggestions on how to build your audience.
Wed, 31 Aug 2016 09:00:00 -0400If I had $100 for every time I heard or read about someone saying that we live in the Golden Age of Podcasting thanks to programs like Serial, I could pay off my student loans. And, as an avid listener of podcasts of all sorts, I can not deny that there is some truth to the assertion that there’s been an upswing in the art of podcasting.
Mon, 29 Aug 2016 09:00:00 -0400Advertisers, take note: Many bloggers are trying out new methods for delivering content. At #BlogHer16 in Los Angeles last week, two platforms were at the forefront of discussion: podcasting and vlogging. Two proponents for each medium came together to battle it out, but in the end, both were deemed the winner.
Fri, 26 Aug 2016 09:47:01 -0400Ready to dip your toe -- er, voice -- into the wonderful world of podcasting? You can do it for next to nothing. Here is how.
Wed, 24 Aug 2016 09:00:00 -0400Headphones can be useful while recording or editing a podcast and the right headphones can be invaluable. No matter if you are guesting on your first podcast or if you are a seasoned podcasting veteran, audio separation between the microphone and the rest of the sounds from your podcast such as co-hosts, incoming Skype calls, Blab discussions, fellow Google Hangouts on Air presenters or a soundboard are key to a clean listenable finished podcast. Monitoring your recording live also prevents many issues later including potential distorted recordings. And of course if you are editing in even a slightly noisy environment the right headphones can make a difference between total aggravation and getting the podcast produced as accurately as possible in a timely and frustration free fashion.
Mon, 22 Aug 2016 09:00:00 -0400Make yourself the public expert. Do not let others define who you are.
Fri, 19 Aug 2016 09:00:00 -0400Podcast platform Art19 has taken a step to address the targeting and measurement problem standing between advertisers and a ripe audience of podcast listeners.
Wed, 17 Aug 2016 09:00:00 -0400USB microphones provide one of the easiest routes to graduate from your computer's onboard mic to something with better sound quality. Many musicians use USB microphones for at-home demoing, and more and more, these devices are being deployed in the world of podcasting. And this usage makes perfect sense: USB microphones take the standalone audio interface out of the equation for a one-and-done solution that takes up less space and is even easier to configure. The result is a plug-and-play setup that brings better, clearer sound to your podcast and eliminates the risk of warding off listeners with inaudible talking and random noises on your latest episode.
Mon, 15 Aug 2016 09:00:57 -0400How podcasting is similar to email marketing
Fri, 12 Aug 2016 09:00:00 -0400One of the most important tools of the trade is a great microphone, and depending on how much you want to invest, the price runs the gamut. But for this roundup, the microphones will be under $200.
Wed, 10 Aug 2016 09:00:58 -0400Recently, marketers have been turning to the re-emerging medium of podcasting to showcase their expertise. Pew Research Center reported that the percentage of Americans that have listened to a podcast in the last month has almost doubled from 9 to 21 percent since 2008. This increased audience creates a massive opportunity for you to position your brand as forward-thinking and ahead of emerging trends.
Mon, 8 Aug 2016 09:00:00 -0400Australian radio trainer and International Consultant Steve Ahern has teamed with journalist and radio presenter Kim Napier to launch Branded Podcasts.
Wed, 3 Aug 2016 09:00:00 -0400NPR CEO Jarl Mohr says it is. The former Top 40 DJ tells the L.A. Times 7.5 million people now listen to NPR’s podcasts each month, and NPR’s listening on terrestrial radio has also been trending up, with an overall gain of 16% for its signature news magazine programs.
Mon, 1 Aug 2016 09:00:00 -0400Mohn, a onetime top 40 disc jockey and former cable executive who took over NPR in 2014, explained why he believes that podcasts can be the gateway to getting younger listeners hooked on the medium their parents grew up with.
Sat, 30 Jul 2016 09:00:00 -04001. Podcasts can be great for brands
Thu, 28 Jul 2016 09:00:00 -0400The podcast medium has been growing at a steady pace for the last few years. You probably have a few that you like to listen to on your daily commute, or while working out or doing household chores. That is one of the reasons podcasts have seen such a steady growth. It is a medium that allows listeners to multi-task while consuming content.
Tue, 26 Jul 2016 09:00:00 -0400Listeners often judge a podcast by its sound quality. No matter the format or topic of your podcast, your listeners are comparing your sound to what they hear on the radio and other podcasts produced by major broadcast outlets. Ironically, your goal is to make your podcast sound so good that no one notices how it sounds. If people notice the sound, there’s probably something wrong with it.
Sun, 24 Jul 2016 09:00:00 -0400• How to know if podcasting is right for you
Fri, 22 Jul 2016 09:00:00 -0400PodWave, a new programmatic service for podcast advertising, hopes to broaden the field by giving more brands the opportunity to dip their toe in the podcast waters without diving in with a full sponsorship. While podcasting is exploding in popularity, only a handful of brands currently dominate its ad inventory.
Wed, 20 Jul 2016 09:00:00 -0400One of the great things about podcasts, aside from a vast and varied selection of great content, is that everything is free for the taking. Whether you’re prone to listening to NPR, breakdowns of your favorite TV shows or even the latest sports happenings, there’s no pay-to-play scheme associated with podcasts. Unfortunately, Amazon now has plans to change that.