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Preview: A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcaste

Published: Mon, 26 Feb 2018 09:00:36 -0500

Last Build Date: Sun, 28 Jan 2018 07:19:48 -0500


Podcast convention makes stars of radio hosts

Mon, 26 Feb 2018 09:00:36 -0500

I had intended to visit the first PodCon, a conference for fans and makers of podcasts, but it seemed I had blundered into a casting call of extras for an upcoming film about the space program or crime-fighting mathematicians. So many of my fellow bespectacled white men, ages 25-40, surrounded me that I felt like the penguin in this classic Far Side comic.

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The Value of Podcasts

Fri, 23 Feb 2018 09:00:00 -0500

According to Brendan Regan, VP of Content & Partnerships at podcasting platform audioBoomm, for NewsWeek, when you pass someone with earbuds in you have to wonder, is it music they’re playing or is it the latest episode of their favorite podcast? More than a third of Americans have listened to podcasts (112 million) vs. fifteen percent of Americans listen to a podcast weekly, loyally following the tales of their favorite voices.

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Is it time to add podcasting to your marketing mix?

Wed, 21 Feb 2018 09:00:53 -0500

If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options – and explains how podcasting can fit into the marketing mix.

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Spotifys Unusual IPO Model Will Test The Companys Strength

Mon, 19 Feb 2018 09:00:00 -0500

Spotify, the popular music streaming service, will officially take the company public this spring and is planning a very unconventional IPO that has investors talking.

With Spotifys IPO, the narrative so far has been that this is yet another tech company innovating and disrupting investment banking. But that image is starting to erode.

Typically with IPOs, the company going public hires a big investment bank to both issue new shares and then go out and sell them. But Spotify plans to simply list its shares on the New York Stock Exchange and let them trade.
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3 reasons having a podcast is a no-brainer in real estate

Fri, 16 Feb 2018 09:00:55 -0500

We are on the cusp of the audio revolution, which is going to blow video marketing out of the water. Why? Because audio content such as podcasts and audiobooks allow us to multitask in a world where we seem to never have enough time.

Video marketing took off because it was easier to consume than the written word. However, many videos require you to stop what you are doing and watch them. Audio only requires you to listen.

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After 13 Years, Podcasting Has Finally Come Of Age For Corporations

Wed, 14 Feb 2018 09:09:00 -0500

Today you can open your smartphone, search for a podcast and play it instantly. Its now simple to find, subscribe, queue and listen to podcasts. That simplicity, combined with the ability to connect to apps or our mobile device via our commute, is increasing listenership significantly.

According to Edison Research, 24% of internet users listened to a podcast in the last month. Edison Research also reports more than one out of five listeners listen to three to five hours of podcasts per week. Bridge Ratings has called 2017 the breakout year for podcasting, reporting that 45% of light podcast listeners turn into weekly listeners year over year.

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How Podcasting Hurts Preaching

Mon, 12 Feb 2018 09:00:04 -0500

Up until what seems like just yesterday, Christians had to show up in church to hear the sermon on Sunday morning.

It happened in real time, once a week. If you missed it, you might get the highlights from someone else, but if not, you had to wait until next time. Part of the motivation to get out the door each Sunday was getting to participate in a completely unrepeatable moment in time.

This is why churches need to rethink the recent trend in making sermons available online. Churches, like any other institution, cannot simply adopt the latest communication technology with impunity. There are profound consequences for doing simply what is possible and popular in our culture without considering what is prudent.

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Spotify Has New Plan to Take on Radio and Reinvent Podcasts

Fri, 9 Feb 2018 09:00:00 -0500

Spotify, the worlds largest paid music service, will begin offering news and political coverage to lure listeners away from radio and podcasts from rival Apple Inc.

Eight companies, including BuzzFeed and Refinery29, have agreed to produce programming for the new initiative, called Spotlight. One of the first shows will be a four- to seven-minute daily newscast featuring reporting from BuzzFeed journalists across the globe. Spotlight will only be available to customers in the U.S. at first.

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Ways Podcasters Can Gain More Listeners

Wed, 7 Feb 2018 09:00:14 -0500

Over the last few years, the podcasting culture has risen remarkably in India. With India going digital, the listeners are also growing tremendously. Not only it is easy to get started, but it also gives you the advantage of consuming the information differently. Many entrepreneurs utilize this powerful tool to grow their business potential. However, for a podcaster, to keep the audience engaged takes a lot of hard work. Thus, podcasters should always make sure that their content is more likeable.

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An Insiders Guide To Podcasting: 9 Steps To Get Started Today

Mon, 5 Feb 2018 09:00:00 -0500

Podcasting is expanding as a broadcasting platform, and it’s not too late to get in the game. Top podcasters are reaching millions of people each month and monetizing their audiences to sustain thriving businesses.

When I first started my podcast, Unconventional Life, I knew nothing about podcasting. I stumbled into it with the help of Google and a willingness to learn through experience.

While I made just about every mistake in the book—from stumbling over my words to awkwardly stitching together my audio to cover up my dog barking—eventually I got it right.

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The Best Podcasts of 2017

Thu, 1 Feb 2018 09:00:00 -0500

Since there is no form of mass communication with a lower bar of entry (with the exception of blogging), finding the best podcasts of 2017 is kind of an impossible task. But as the sheer number of podcasts out there has grown, so has the audience for them. Edison Research has found that 40% of Americans have listened to a podcast with almost a quarter having listened to a podcast in the previous month. iHeartMedia alone has more than 600 different shows, and NPR’s 41 shows have accounted for more than 100 million downloads.

Instead of combing the thousands of shows out there, we just want to highlight some of our favorite podcasts of 2017.

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Politicians Are Bad at Podcasting

Tue, 30 Jan 2018 09:00:00 -0500

These days, it seems that everybody’s got a podcast, even members of Congress.

Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.

The concept is a no-brainer: satisfy Americans’ seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives.

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Here is Exactly How You Build A Seven Figure Podcast

Sat, 27 Jan 2018 16:36:27 -0500

Podcasting and spoken word audio has been all the rage these days with a number of influential entrepreneurs and online personalities such as Gary Vaynerchuk touting its potential. The central argument is that audio does not take up the full capacity of ones attention that video does, allowing the consumer to multitask. Podcast or audiobook listeners can be checking their email, browsing the web or even scroll through Instagram while digesting audio information the entire time.

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Podcast Superlatives

Wed, 24 Jan 2018 09:59:14 -0500

In 2016, podcasts of every stripe had a decision to make: Address the worst aspects of 2016 head-on, or create artful distractions from same. This year, that pattern holds true.

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10 Expert Tips to Make a Great Podcast for Your Small Business

Mon, 22 Jan 2018 09:00:00 -0500

Wailin Wong is one professional who has made use of podcasting for years. Wong is one of the hosts of Basecamps Rework podcast. And she has previously hosted another podcast for Basecamp called The Distance. So Wongs experience is not just about the logistics of running a podcast, but also about using the format as a way for businesses to communicate with their customers and target customers.

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The Growth of Podcasts and Why it Matters

Fri, 19 Jan 2018 09:00:00 -0500

And who are these podcast listeners? For the most part, they tend to be millennials. In fact, of the 68 million listeners, 44 percent are between 18 and 34 years old. Not only that but they also tend to be people who hold a bachelors or graduate degree (57 percent).

Not only are podcasts an easy and digestible media form, but it is often easy to multitask while listening to them. Fifty-two percent of people listen to podcasts while driving, 46 percent while traveling and 40 percent while walking, running or riding a bike.

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2018 Podcast Predictions

Wed, 17 Jan 2018 09:00:00 -0500

The unboxing of voice-activated devices like Google Home and Amazon Alexa this Christmas will underpin an explosion in podcasting and, more broadly, audio-on-demand in 2018. Before we dive into my predictions for next year, let's appraise my predictions for 2017.

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7 Secrets To Producing Engaging Podcast Content

Mon, 15 Jan 2018 09:00:00 -0500

It is no secret that content is king. If you are going to create content, you need to make it so that audiences will not only like it but engage with it on a daily basis. Because podcasts are one of the easiest ways to consume content these days, they can be highly habit-forming. You can plug in your headphones and listen while you're working out, cooking or commuting to work.

However, you still have to produce quality content and have some marketing savvy to promote your show. How do you do that? When I was in the process of creating The Influencers podcast, I had that same question and reached out to the podcasting experts at Brandcasters for tips.

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Why You Should Podcast?

Fri, 12 Jan 2018 09:00:00 -0500

Wonder why you should podcast? Let me ask this: Do you enjoy listening to an interesting story? Like learning new things? Enjoy hearing other peoples perspectives on things? If you do, THEY do – so tune in to the why about digital podcasts starting now!

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8 New Years resolutions for Android fans in 2018

Wed, 10 Jan 2018 09:00:00 -0500

Well, gang, the start of a new year is upon us, and we all know what that means: Time to make wildly ambitious resolutions you know you will never keep.

But hey, do that on your time, will ya? We have got important business to attend to here — namely making some beneficial yet realistic goals for the Android side of our lives.

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Podcasting Made Mobile - Your Podcast Travel Solution Including Skype / Phone Interviews

Mon, 8 Jan 2018 09:00:00 -0500

2017 has seen podcasting continue to be a source of unimaginably varied audio. From investigative journalism to comedic silliness, true-crime stories to ruminations on the world of professional cycling, there’s something for every to commute to work. Here are the 20 best podcasts of the past year:

Read more at:

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What do 2017 podcasting trends foretell for 2018?

Fri, 5 Jan 2018 09:00:00 -0500

Fifteen percent of Americans listen to weekly podcasts, and advertising revenue in the medium grew 85% percent from 2016 to 2017. New measurement guidelines set forth by the Interactive Advertising Bureau, plus original content and other advances, point to an even more successful 2018 for podcasting.

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2017: Year of the podcast

Wed, 3 Jan 2018 09:59:51 -0500

The year 2017 will likely be remembered for many things across the technology spectrum, from major breakthroughs in artificial intelligence (AI) and milestone moments in autonomous vehicles to Amazon conceding that a major offline presence in groceries was needed to compete in retail.

But buried within the big headline-grabbing stories of the year were microtrends that sprang up almost by surprise. And one of those relates to the humble podcast.

Podcast push

Though the podcast is far from a new medium, 2017 saw a surge of activity related to the audio broadcast format.

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The unlikely role of true crime podcasts in criminal justice reform

Mon, 20 Nov 2017 09:00:00 -0400

Beginning with Serial in 2014, the popular podcast about a Baltimore teens murder and her ex-boyfriend Adnan Syed, who is serving a life sentence after a highly contested conviction, there’s been an explosion of true crime and wrongful conviction retellings and analyses through audio. In fact, true crime podcasts often top the iTunes top podcast chart, generally considered the best measure of a show’s popularity.

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Top 5 Benefits of Podcasting for Small Business Ventures

Fri, 17 Nov 2017 01:59:00 -0400

Podcasting has lately garnered immense popularity in small business ventures, especially due to the host of benefits that come with it. Now, in here, I have compiled a brief list of these very same benefits for your reference. So take a quick peek at them without any further ado.

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The rise of the podcast adaptation

Wed, 15 Nov 2017 01:59:29 -0400

To succeed, a podcast adaptation should draw on televisions strengths. When the makers of This American Life, the genre-defining audio series, turned to creating a documentary series of the same name (broadcast on Showtime in 2007 and 2008), they applied their storytelling nous and feel for unusual characters to new stories. It blended the essence of the radio show with stunning visuals—one episode followed a photographer, another illustrated a couple’s disintegrating marriage with animations—and went on to win two Emmy awards. It kept the feel of the podcast, but it was not beholden to it.

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Podcasting App Transcribes Shows for Better Search

Mon, 13 Nov 2017 09:00:00 -0400

We called this one, a long time ago. Since then, we’ve been watching the development of natural language processing in the podcasting space ever since. It is starting to come together.

Podcasts are a product driven by words, spoken words, but, unlike words in text, they are not words that are easily indexed by the crawling robots of Mountain View and Redmond (that is, Googles and Bings). A lot of good information is hiding in podcasts that could be useful to people, but they ca n not access it because it’s not searchable.

complete article

Here is Exactly How You Build A Seven Figure Podcast

Sat, 11 Nov 2017 09:00:00 -0400

Podcasting and spoken word audio has been all the rage these days with a number of influential entrepreneurs and online personalities such as Gary Vaynerchuk touting its potential. The central argument is that audio does not take up the full capacity of one’s attention that video does, allowing the consumer to multitask. Podcast or audiobook listeners can be checking their email, browsing the web or even scroll through Instagram while digesting audio information the entire time. Another key trend in consumer behavior is the desire to learn.

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Canadians Finally Get a Study on Podcasting Habits

Thu, 9 Nov 2017 09:00:00 -0400

We are told that podcasting is hot, a statement that’s backed up by all kinds of American statistics and studies. Thats great, but could we please get some numbers that are relevant to Canada?

Thats finally happened thanks to a couple of research companies, Audience Insights and Ulster Media. Details came out this week in a document called The Canadian Podcast Listener, which looked at the podcasting habits of 4,000 people across the country.

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How To Jumpstart Your Online Profile With A Podcast

Tue, 7 Nov 2017 09:00:00 -0400

With the best will in the world, even if you started a blog today, it would take months if not years for you to grow an audience of readers. That’s if you don’t run out of steam first. Even as far back as the blogging hey-days of 2009, the New York Times released data showing that 95% of blogs were abandoned. It’s not surprising. Writing well is not something everyone can do (despite what many business leaders think about their blogs). An even greater barrier is the time they take to make. Given that research from BuzzSumo now shows it’s long-form content (3000+ word articles) that are more likely to get shared - that is a big time commitment.

Podcasting could be a solution.

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Should You Really Start That Podcast? 6 Tips From An Audio Storytelling Vet

Sun, 5 Nov 2017 09:00:00 -0400

As a public radio veteran and podcasting pioneer, Hoffmann knows a thing or two about the ins and outs about the evermore buzzy medium of audio storytelling. And fortunately for those of us curious to dabble, she has got a few pointers.

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Politicians Are Bad at Podcasting

Fri, 3 Nov 2017 09:00:00 -0400

These days, it seems that everybody’s got a podcast, even members of Congress.

Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.

The concept is a no-brainer: satisfy Americans seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives. And from the elected officials perspective, the appeal is obvious. They can sidestep media gatekeepers and beam their personalities and priorities straight to their constituents ears, all while heightening their national brands, perhaps in anticipation of seeking higher office. It is less clear what the constituents get out of the deal.

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Spooky Podcasts for Halloween

Mon, 30 Oct 2017 09:00:00 -0400

Tis the season to be scared out of your wits! October is upon us and we don't know how you choose to celebrate the greatest of seasons, but for us, the Autumnal bliss of fallings leaves and unnerving terror is something that requires a full month of excitement. Halloween may only be one day a year, but the joys of being scared are forever.

There are plenty of ways to indulge in the delights of the occasion, from spooky movies and those epic Twilight Zone marathons to perfecting your costume and combining the deliciousness of candy and booze. Now, in our wonderful modern age, you can even get scared on the move thanks to the domination of podcasting. There truly is something for everyone, a niche to satisfy every obsession you have. Whether you like geeky analyses of horror pop culture, entrancing genre storytelling or something a little more true to life, there’s plenty out there to keep your attention during those long walks home (and enough to keep you looking over your shoulder at every turn).

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Boost Efficiency And Lower Stress With A Podcast System

Wed, 1 Nov 2017 01:00:00 -0400

How Do I Systemize My Podcast?

The first step to systemizing your podcast, says Ilunga, is to get a grasp on your workflow.

Map out the different steps you follow to go from episode idea to episode marketing. After that, you can focus on systemizing each component individually.

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More Australians tuning into podcasts: report

Mon, 30 Oct 2017 09:00:42 -0400

Podcasting is continuing to show strong growth in Australia according to the second annual Podcast Research Survey released by the ABC today.

Both the frequency of listening and time spent listening to podcasts has increased year on year.

The report found podcast awareness is high in Australia, with 89% of adult Australians claiming to be aware of podcasts. More than half of adult Australians have claimed to have tried podcasting, with trial increasing to 76% among 25 – 34-year-olds.

Podcast listeners are highly engaged, claiming to have listened to an average of six podcast episodes and four podcast series per week.

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Teaching the Art of Listening: How to Use Podcasts in the Classroom

Fri, 27 Oct 2017 09:00:20 -0400

Podcasts are far from a new classroom tool—teachers have been podcasting for more than a decade—but as their popularity continues to rise, teachers are finding new and innovative ways to bring them into the classroom.

In light of the Common Core State Standards' shift toward the use of nonfiction, podcasts provide a unique way to build critical thinking skills while adhering to state standards.

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Insider tips to enjoying podcasts

Wed, 25 Oct 2017 09:00:00 -0400

Since first invented in 1895, people have used a radio for news, entertainment, and passing the time on long trips, and they still very much do. I know this first-hand. I host a national talk show on over 400 top radio stations across the United States and internationally on Armed Forces Radio.

When it comes to the spoken word, podcasting is also a force. According to Edison Research, the number of podcast listeners is growing from 21 percent to 24 percent year over year. Podcasts are easy to produce and distribute, and all kinds of would-be broadcasters have clamored to express themselves through downloadable sound.

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Comedy Central Launching Podcast Network

Mon, 23 Oct 2017 09:00:00 -0400

Comedy Central is looking to extend its franchises, utilizing the hot and rising medium of audio podcasts. Beginning with The Jim Jefferies Show this week, Comedy Central is building the foundation for a podcast network based on their existing brands. After The Jim Jefferies Show Podcast will come another series based on The Daily Show with Trevor Noah.

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Podfather Reviews: The deadly sins of podcasting

Fri, 20 Oct 2017 09:00:00 -0400

As much as I love and promote all sorts of podcasts, I feel like it’s time for me to go on a rant. I will be the last to admit this: Some podcasts are not perfect.

Even though podcasting is still a relatively new and developing platform for content, there are still annoying habits and clichés that drive me nuts.

Whether these clichés are picked up by from other places, like YouTube, or are unique to podcasting, these are a few habits that I wish would leave podcasting all together.

Podcasting is a medium where people can get creative with how to work with audio — just take a listen to fictional narrative podcast ...

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The Best Podcast Search Engine

Wed, 18 Oct 2017 09:00:00 -0400

Finding a podcast is easy; finding relevant episodes is harder. If you want to find, say, all of Paul F. Tompkins’s guest appearances, or podcast episodes about the Russian Revolution, try the podcast search engine Listen Notes.

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Special Delivery: Crafting The Perfect Podcast Ad

Mon, 16 Oct 2017 09:00:56 -0400

The blueprints for ads have always appeared to be somewhat formulaic in nature: Come up with a catchy tagline, make it memorable, use a persuasive technique, communicate a call to action, sell the product.

Simple, right? Not so much. The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years.

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The Power of Podcasting

Fri, 13 Oct 2017 09:00:00 -0400

Look around you. At the people on the train, in your office, on the street. Joggers, walkers, pram-pushers. All sporting earphones. Many are dialled into their favourite music, but it is increasingly likely that they are immersed in their favourite podcast. In a world where so many avoid traditional communication, we are turning to the spoken word for solace.

Podcasts have had spikes of popularity since emerging as part of the portable digital boom of the early noughties.

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Tools for Podcasting

Wed, 11 Oct 2017 09:00:53 -0400

Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.

1.) Podcasting Tools
Podcasts are simply RSS feeds that contain audio content. By using a combination of RSS and podcast related tools users can use this new communication medium.

Tools for Podcasting

Five Reasons To Listen To Podcasts

Mon, 9 Oct 2017 09:00:00 -0400

It is easier than ever to find, subscribe and listen to literally thousands of podcasts on every topic from news, arts, business, comedy, education, politics, sports, technology, music, health, spirituality, hobbies, and more.  Podcasters create content and publish their episodes on popular platforms like iTunes, Google Play, Sticher as well as a variety of other podcasting directories and apps.

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3 Easy Steps to Start a Podcast for Content Marketers

Fri, 6 Oct 2017 01:59:06 -0400

Several early-adopting companies have already begun creating a podcast to further push their content marketing efforts. There are loads of data sources out there that point to podcasts as the next frontier for media engagement, especially for the coveted affluent millennial demographic. Everyone has a blog, videos are hit or miss, podcasts could help move the needle for your marketing efforts, reach new customers, and increase engagement with your brand.

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How Podcasting Works

Wed, 4 Oct 2017 09:00:00 -0400

While some traditional radio talk shows have begun providing podcasts of their regularly-scheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad.

Podcasting is RSS that is used to syndicate and distribute audio files.

How Podcasting Works

Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

Mon, 2 Oct 2017 09:00:00 -0400

Millennials are on the move far more than generations before them and their mobile devices are their lifelines. Also, according to a 2016 BNP Paribas Global Entrepreneur Report, millennials are starting more companies at an earlier age and targeting much higher profits than their baby boomer parents and grandparents.

These three facts tell us some important things about a millennials lifestyle: They want to stay connected and they want to make their mark. To do these, more millennials are developing a personal and a professional brand that they can project and expand to a growing community.

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More Americans are listening to podcasts regularly

Fri, 29 Sep 2017 09:00:00 -0400

The increase in podcast consumption could be attributed to a rise in the overall consumption of digital media. The proliferation of smartphones has also helped make downloading and listening to shows easier than ever.

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The Power of the Podcast

Wed, 27 Sep 2017 09:00:00 -0400

For budding businessmen and women in the entertainment market, developing a personal brand is just as important as possessing the creativity to bring said brand to the next level. However, it can prove to be difficult to carve a lane and stand out from others who are chasing similar dreams, especially in the digital age.

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The state of podcasting in five charts

Mon, 25 Sep 2017 09:00:00 -0400

When the IAB kicks off its third annual podcast upfront next week on Sept. 7, it should look and feel very different from previous years.

Before last years event, attendees anticipated the debut of IAB guidelines for the format. This year, attendees have had months to think about market leader Apple’s launch of analytics for podcasts, sample from the bumper crop of branded podcasts that market leaders like Gimlet Media have produced and process the flurry of funding rounds podcasting companies have announced this summer: $7.5 million for Art19, $15 million for Gimlet and another $15 million for HowStuffWorks.

Here is a look at the state of podcasting in five charts.

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Podcast Movement

Fri, 22 Sep 2017 09:09:00 -0400

This August, 1,800 podcast enthusiasts (including 120 speakers) headed to Anaheim, CA for the annual Podcast Movement conference.

How to Conduct a Podcast Interview

Wed, 20 Sep 2017 09:00:00 -0400

Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

1. Prepare Questions in Advance
Prepare a list of questions prior to the interview, contemplate possible follow-up questions based on the expected responses. Create a list of notes along with the questions that are accessible during the interview and will help you direct the conversation.

How to Conduct a Podcast Interview

Are podcasts changing advertising?

Mon, 18 Sep 2017 09:59:33 -0400

Podcast listeners were few and far between five years ago, but now they seem to be everywhere.

Whether chuckling on a treadmill or learning about quantum physics on the bus, a growing demographic of people are embracing the medium. If you are reading this on public transport, in an office or some other crowded place, there is probably someone listening to one in your immediate vicinity.

The last few years has seen an explosion in both the number of people and the number of podcasts available. In the US especially, where the podcasting market is much more firmly entrenched, it seems like every comedian or entertainment personality now has their own.

Are podcasts changing advertising?

How Podcasting is Effective for Brand Building

Fri, 15 Sep 2017 09:00:00 -0400

Get Your Message Out With Podcasting Are you ready to move beyond your blog? Podcasting may be the next step in building your personal brand and is still a growing medium when it comes to attracting…

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Plan for Podcast Success with These Tips

Wed, 13 Sep 2017 09:00:00 -0400

1. Invest in Sound Quality
There is nothing worse than listening to a podcast full of good information, yet the audio is so bad that you only hear 80 percent of what’s being said. With the popularity of podcasting, finding out the best (and most affordable) microphones isn’t any more difficult than a Google search. Consider also how you want to mix the sound after you record. What software is best for your needs ­– and fits the budget – so the audio is crisp, clear and free of background noise and static?

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The Art of the Taboo Podcast Interview

Mon, 11 Sep 2017 09:00:00 -0400

One of the great revelations of the rise of podcasting is the format’s eagerness to lift the curtain on the journalistic process and mine the method for material. Consider the raw interview, a nonfiction podcast staple that reveals as much about the person asking the questions as the one answering them. The most interesting ones stretch the form beyond the journalist’s traditional limits. If the classic journalistic chat is objective and emotionally removed, the best podcast hosts leverage their personal investments and creative conversational tactics to tackle even the most taboo topics.

The Art of the Taboo Podcast Interview

How can you measure the success of your podcast?

Sat, 9 Sep 2017 09:00:00 -0400

Podcast listening has exploded in recent years.

Almost a quarter of Americans over 12 said they had heard a podcast in the prior month, up from 21 percent the previous year, according to the 2016 Infinite Dial study from Edison Research. In addition, podcast listeners dialed up an average of five podcasts per week.

The medium can be a superb way of establishing authority, and PR and marketing pros have jumped on the bandwagon. Podcasting also requires fewer resources than video and is frequently more accessible to consumers.

How can you measure the success of your podcast?

This Infographic Shows Why Podcast Ads May Be Perfect for Fitness Brands

Thu, 7 Sep 2017 09:00:00 -0400

Podcasting has been steadily growing in popularity for the last few years, and brands are starting to figure out that the formats ripe for immersive advertising. According to Edison Research, the share of Americans who report being monthly podcast listeners is 24 percent (67 million), up from 21 percent (57 million) last year.

Podcasting for Fitness Brands

Podcast Advertising: Revenue and Format Trends

Tue, 5 Sep 2017 01:59:06 -0400

Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.

The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all podcast advertising revenue.

Podcast Advertising: Revenue and Format Trends

Speeding Up Your Podcasts Will Not Solve Your Problems

Sun, 3 Sep 2017 09:00:00 -0400

To fight the growing wave of podcasts released each day, a group of people have started listening to their favorite shows at hyperspeed. The only problem: They might not be comprehending much.

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Social Media Versus Podcasting

Fri, 1 Sep 2017 09:00:00 -0400

47% This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours. A new Reuters/Oxford University study followed up on actual social-media exposure and reading with a survey that found a little less than half of users who clicked into a story from their social feed, and a little more than a third from search (37%), could attribute the source. And just in case you think this is a matter of normal memory lapses, that attribution rate compares to an 81% among readers who went directly to the news source and discovered the story.

Social Media Versus Podcasting

Do Podcasts Need TV Validation?

Wed, 30 Aug 2017 09:00:00 -0400

In addition to its second- (or third-) class status in media, podcasting has its share of issues. Podcasts are notoriously difficult for listeners to discover and for creators to monetize. And, unlike TV, film and even satellite radio, many folks still aren't quite sure what a podcast is.

Do Podcasts Need TV Validation?

Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting

Mon, 28 Aug 2017 09:00:00 -0400

SoundCloud is on shaky financial footing, saying it only has enough money to last a few more months unless someone buys or invests in it. That’s sure to cause anxiety in content creators with their life’s work stored on SoundCloud. Now some new startups are nipping at SoundCloud’s heels by focusing on podcasting in ways the music streaming service never did.

Anchor is a fast-rising podcast app that layers community features on top of audio streaming. It lets creators record right from their phone and take talk show-style call-ins, while listeners can join in-app chat rooms to bond with fellow fans, and give digital applause at their favorite moments.

Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting

Podcasting Success Tips From 3 Top Female Entrepreneur Hosts

Sat, 26 Aug 2017 09:00:20 -0400

Yes, on the surface, you would not think so, with only 13 percent of female-hosted podcasts appearing in the U.S. iTunes top 100 podcasts chart as of April 2017. However, that number is deceiving because the women that are successful are really creating a storm.

Today, there are talented female entrepreneurs who have boosted their brands by using value-rich podcasts to provide useful information to their specific audiences.

Podcasting Success Tips From 3 Top Female Entrepreneur Hosts

20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time

Thu, 24 Aug 2017 09:00:00 -0400

Writers get their inspiration from all sorts of places — real life, current events, favorite books, other writers, their own imagination, and more recently: podcasts. Podcasts about writing have been around practically as long as podcasts themselves have been, (with the longest-running writing podcast on this list airing for the first time in 2005!) and they’re the perfect dose of advice, inspiration, and motivation —  especially for working writers on the go.

20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time

Musicals are About to Shake Up Podcasting

Tue, 22 Aug 2017 09:00:00 -0400

Writing a podcast musical was a unique challenge—even for Winter and Littler, who play together in Chamber Band, a project Littler describes as creating story-oriented songs in established universes.

Musicals are About to Shake Up Podcasting #podcasting

Radio Network Entercom Invests in Podcast Network Digital Media

Sun, 20 Aug 2017 09:00:00 -0400

The broadcaster is taking a 45 percent stake in the startup.

Entercom, the fourth-largest radio broadcaster in the U.S., is buying 45 percent of Dgital Media, a podcast producer/network whose roster includes political shows like Pod Save America.

Radio Network Entercom Invests in Podcast Network Digital Media

What Is the Best Way for a Podcast Studio to Raise Money?

Fri, 18 Aug 2017 09:00:00 -0400

The past seven days saw two significant stories about money being raised here in Podcast-land. Taken together, the stories contain a fair bit of meat, because they offer two very different approaches to the industry — and two different visions of what it could be.

We will start with the flashier one. Last Wednesday, Gimlet Media announced that it had successfully executed a $15 million Series B fundraising round led by Stripes Group, whose portfolio also includes Refinery29 and notable podcast advertiser Blue Apron.

What Is the Best Way for a Podcast Studio to Raise Money?

Personal Audio Loses its Appeal for Podcasting Patent

Wed, 16 Aug 2017 09:00:00 -0400

A year after taking up the case, the US Court of Appeals for the Federal Circuit has ruled in favor of the Electronic Frontier Foundation in its challenge against podcasting patent troll, Personal Audio. The decision is a massive relief for the vibrant and ever-growing medium, which has been operated under the threat of lawsuit for a number of years.

Personal Audio Loses its Appeal for Podcasting Patent

An Insiders Guide To Podcasting: 9 Steps To Get Started Today

Mon, 14 Aug 2017 09:00:00 -0400

Podcasting is expanding as a broadcasting platform, and it is not too late to get in the game. Top podcasters are reaching millions of people each month and monetizing their audiences to sustain thriving businesses.

An Insiders Guide To Podcasting: 9 Steps To Get Started Today

Google: How to Optimize Podcasts for SEO

Sun, 16 Apr 2017 09:00:49 -0400

Podcast optimization for ranking in the Google search results isn’t a topic that comes up very often.  And John Mueller gave some excellent advice on SEOing for podcasts.

The question came up about whether or not it was a good idea to simply have podcasts all listed on a single page, specifically within an iframe.  And while that is possible, John Mueller from Google raised some very good points about why this might not be the best idea for ranking, along with suggestions for optimizing those podcasts to rank better in Google.  But first, he talked about the impact this strategy could have on user experience.

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Podcasting Priests

Fri, 14 Apr 2017 09:00:00 -0400

Busy this Lent? No time for retreats, Stations of the Cross or other Lenten events? Try tuning into a Catholic podcast.

Two websites launched by diocesan priests – and – offer wisdom and insight for a faith-filled Lent.

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Infinite Dial Preview – Is Podcasting On The Rise?

Wed, 12 Apr 2017 09:00:00 -0400

Thursday, Edison Research will host a podcast with data from their annual Infinite Dial study. In anticipation of the webinar, Edison’s Tom Webster released a tidbit of new information about podcasting, which will be part of the webinar, Thursday.

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This New Campaign Urges You to Tell Your Friends About Podcasts

Mon, 10 Apr 2017 09:00:00 -0400

There are now more than 37 podcast producers who have signed on to the effort, including National Public Radio, American Public Media, ESPN, First Look Media, FiveThirtyEight, Gimlet Media, HowStuffWorks, Panoply and PRI, and that is not counting a whole network of NPR member stations.

Beginning on March 1, hosts of podcasts produced by those participating partners will encourage their listeners to spread the word and get others turned on to podcasts. The campaign is accompanied by a social media component unified under the #trypod hashtag, which is already making the Twitter rounds ahead of the launch.

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The Podcasting Market Earns Hundreds of Millions of Dollars Because It’s Working

Sat, 8 Apr 2017 09:00:00 -0400

About a year ago we asked whether or not podcasting can finally make money. That’s settled: It is. Today, the money is enough to make a few people rich but not enough yet to register in the global economy. Still, every year, the medium grows, largely driven by shows that get people talking, and podcasts are not even easy to play in cars yet.

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Why live podcasts are becoming a big deal this year

Thu, 6 Apr 2017 09:00:52 -0400

Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or launching events operations.

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Why Podcastings Lack of Diversity Might Be a Tech Problem

Tue, 4 Apr 2017 09:00:49 -0400

Podcasting Still Has a Lack of Diversity
The need to either figure out discovery or simply develop more diverse programs is becoming more pressing, thanks to the rising numbers of podcast listeners — monthly podcast listeners hit 24 percent of all Americans in 2016, up from 21 percent in the year previous.

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Behind the Podcasting Boom

Sun, 2 Apr 2017 09:00:00 -0400

Podcasting has been around for more than a decade, but we still tend to think of it as a new technology. Like any new technology, you’d expect that its growth would be driven by Millennials and Generation Z, who are drawn to technology like moths to flames.

But surprise – podcastings seeing growth thanks to an older demographic.

That’s according to a recent report from Edison Research and Triton Digital, which examines digital radio habits.

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Podcasting Dos and Do Nots

Fri, 31 Mar 2017 09:00:00 -0500

Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.


1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Dos and Do Nots

Why Start Your Own Podcast?

Wed, 29 Mar 2017 09:00:00 -0500

You might be asking how podcasts are different from radio shows. On a podcast, you will often hear information and music that you usually can not find anywhere else. They are often aimed at niche audiences. Though some podcasts are distributed live like radio shows, many are not. They are recorded for later listening, or added to a listening queue on Soundcloud, iTunes, or other syndications, making for a completely different kind of listening experience.

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2017: Another Year for Podcasts?

Mon, 27 Mar 2017 09:00:11 -0500

While the past decade will no doubt be characterized by the rise of Twitter, Facebook, and Snapchat, there’s another form of media gaining a steady following, especially among millennials: podcasts. Podcasting, or audio blogging as it was called in the early days, has been around since the 1980s but took off with the rise of the iPod and versatile MP3 audio format. Since then, podcasting remains on the rise. According to Mother Jones, a third of the podcasts listed on iTunes appeared after 2014, and according to an Edison Research survey, 21 percent of Americans reported listening to podcasts monthly in 2016, up from 17 percent in 2015. The popularity of podcasts has grown for a variety of reasons.

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Spotify gets into podcasting with three music-themed shows

Fri, 24 Mar 2017 09:00:00 -0500

Spotify dipped its toes into podcasting in 2015 by adding pre-existing programs to its lineup. Now it's getting into content creation and rolling out its own shows. The company is launching three original podcasts, and it says that is just the start.

The first of the new programs, Showstopper, is available now and features The Fader editor in chief Naomi Zeichner talking with music supervisors from TV shows like Stranger Things and Scrubs. The bi-weekly podcast offers commentary and insight on noteworthy music moments in television history.

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15 Tips For An On-Point Podcast Guest Appearance

Wed, 22 Mar 2017 09:00:00 -0500

The art of interviewing is a popular topic, but what about the art of being interviewed? While the role may feel more passive, it is actually just as active as the interviewers.

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6 ways to grow your podcast audience with SEO

Mon, 20 Mar 2017 09:00:00 -0500

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

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HowStuffWorks Brings Dynamic Advertising to Podcasting

Sat, 18 Mar 2017 09:54:05 -0500

HowStuffWorks, a preeminent publisher of informative podcast, video and editorial content, today announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.

HowStuffWorks’ 12 podcast brands have amassed over 650 million downloads in the last eight years, and garner over 29 million downloads every month. With an evergreen podcast library of more than 6,000 episodes totaling over 3,000 hours of listening time, combined with dynamic ad insertion technology, HowStuffWorks is now uniquely positioned to provide a new level of scale to brands seeking to enhance their digital advertising across all platforms. What’s more, this technology partnership reinforces HowStuffWorks’ commitment to curated, live-read ad integrations that foster a personal connection with listeners.

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A Report on Podcasting details Industry Issues

Thu, 16 Mar 2017 09:00:00 -0500

The report is the product of research done on the learnings gleaned from the various on-demand audio-related investments made by the John S. and James L. Knight Foundation — of which there have been quite a few. Indeed, the foundation is strikingly ubiquitous as a funder of the space through programmatic grant support, particularly among projects that lie at the nexus of public media and podcasts.

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7 Podcast Communities To Join (And Why You Need Them)

Thu, 9 Mar 2017 09:00:00 -0500

From the inside, podcasting is an incredibly community-driven medium.  I have learned everything I know about podcasting from the podcasting community, from Facebook groups, intense personal mastermind groups and one-on-one podcast mentors.

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3 Reasons B2B Brands Should Podcast to Win More Business

Tue, 7 Mar 2017 09:00:00 -0500

Why Should B2B Brands Consider Podcasting?

James believes the most strategic benefit to podcasting as a B2B brand is the ability to break through the noise. For brands using account-based marketing, podcasting allows for differentiation among the competition. Once an account is targeted most brands are sending cold emails that read similar to those sent by their competitors. Podcasting gives brands an edge and a way to amicably connect with decision makers by inviting them to be featured on their show. It provides a foot in the door and a way for B2B brands to reach their buyers

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4 Steps to Create a Blog or Podcast That You and Your Readers Will Love

Wed, 5 Apr 2017 09:37:31 -0500

If you are a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan base of interested readers.

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Listen Up: 2017 Podcast Predictions

Fri, 3 Mar 2017 09:00:00 -0500

If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.

After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands. With 57 million Americans listening monthly (up 23% year on year), the potential for podcastings star to rise through content, discovery, monetisation and technology is strong. Here’s how I believe 2017 - a year of significant opportunity - will play out for the industry.

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Podcasting: Fact Sheet

Wed, 1 Feb 2017 09:00:00 -0500

Podcast Listenership

A growing minority of Americans are listening to podcasts, according to survey data from Edison Research. As of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.

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Hot Pod: The three numbers that mark the state of podcasting in 2017

Mon, 27 Feb 2017 09:00:00 -0500

Digits to start the year. Is the podcast industry growing, and if so, how? I’m keeping these three numbers taped to the corner of my laptop as benchmarks to keep track:

Audience size: 57 million U.S. monthly listeners, according to Edison and Triton Digitals annual Infinite Dial report, which gives the industry its clearest number to beat. The latest version of the report is expected to come out in early summer.

Advertising: More than $200 million projected for 2017, according to media research firm Bridge Ratings, which the industry seems to have coalesced around.

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2017 Will Be Breakout Year For Podcasting

Sat, 25 Feb 2017 09:00:00 -0500

Bridge Ratings was in Las Vegas at the Consumer Electronic Show this past week where the company conducted five focus groups with the intent of gauging a) podcast consumption patterns among current podcast listeners, and b) if new technology would reduce the friction that has limited podcasting as a reach medium.

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6 Reasons Why Your Business Should Use Podcasting

Thu, 23 Feb 2017 09:00:00 -0500

The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market.

Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices.

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Why branded podcasting could more than double in 2017

Tue, 21 Feb 2017 09:00:00 -0500

Podcasting has always been a lot like old-time radio. In 2017, it is about to get even more old-timey, as podcast networks, publishers and brands all embrace branded shows.

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If we want podcasting to remain open to everyone, We Are going to have to organize

Sun, 19 Feb 2017 09:00:00 -0500

An effort to strengthen open podcasting. Getting the various actors of the open podcast ecosystem to coordinate in their best interest is, more or less, a working group called Syndicated Media is trying to do.

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The 10 Best Movie Podcasts of 2016

Fri, 17 Feb 2017 09:00:00 -0500

10 Podcasts for Filmmakers, Film Fans and Industry Folks

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The Important Thing Most Podcasts are Missing

Wed, 15 Feb 2017 09:00:35 -0500

Podcasts are an excellent marketing tool that can help businesses reach many new customers that otherwise would have no clue they exist, but most of them are doing it wrong and for the wrong reasons. They are looking to serve themselves rather than an audience desperate to learn.

Harbinger and Holiday are 100 percent correct that the current climate in podcasting is not only unsustainable but hurts the credibility of those that are very successful in the space.

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Crime Mysteries are the Breakout Podcast Genre

Mon, 13 Feb 2017 09:00:00 -0500

Podcast listening has boomed in the last year (57 million Americans listen regularly, the same number of people who use Twitter) and just like with so many other forms of entertainment, our fascination with real crimes and mysteries is driving much of that growth.

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Looking at five of the best food podcasts

Fri, 10 Feb 2017 09:00:00 -0500

Podcasters are creating some really fine material about the world of food. Fortunately, there are newcomers and longtime broadcasters who are creating some really fine material about the world of food, focusing on recipes, cooking tips, trends and interviews with chefs and innovators.

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