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Preview: A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcaste

Published: Thu, 1 Dec 2016 09:00:00 -0400

Last Build Date: Sun, 30 Oct 2016 17:32:35 -0400


Tips to Optimize Video Podcasts

Thu, 1 Dec 2016 09:00:00 -0400

Optimize Video Podcasts
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Tips to Optimize Video Podcasts

How Do You Write About Podcasts?

Tue, 29 Nov 2016 09:00:00 -0400

How do you write about podcasts? This is a question that has been vexing me for almost as long as I have been listening to them. To be more precise: for nine years, because that is how long it is since I first pressed play on one.

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Taking the Plunge Into the Podcast Pool

Sun, 27 Nov 2016 09:00:00 -0400

Does it make sense for The Times to be directing its talent and money toward podcasts when newsroom cuts are imminent and every position is precious? If you buy into the prevailing in-house theory, the answer to that question is yes. Audio is part of the future because it attracts young people who aren’t typically Times subscribers. So the idea is to lure them with free podcasts, with the hope of getting them to take paid subscriptions.

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Should You Start a B2B Podcast for Your Business?

Fri, 25 Nov 2016 09:00:01 -0400

A professional podcast requires a professional host. Some companies choose to hire out the production of the podcast, but if you’re trying to keep expenses low and put a personal face on the content, you will want to identify a qualified and willing team member to take the lead.

Take a look at your current team. Does anyone stand out as a good speaker and interviewer who would also be willing to take on the podcast duties? This person should be a committed member of the team with leadership potential so that he or she is invested in delivering the best possible podcast result.

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How to make a great podcast – a beginners guide

Wed, 23 Nov 2016 09:00:40 -0400

When you are starting a podcast, think about where you want the show to end up and what you can do to get yourself to that point. Think about who you want involved in your show and what kind of quality control you want to put on it. There is so much benefit in embracing other podcasts, other people who make podcasts. If you listen to people who make other shows, if you engage with people who make other shows, you can learn so much about what you want to do with your own show.

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How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

Mon, 21 Nov 2016 09:00:00 -0400

NPR has the equivalent of a podcast testing lab that is now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a week-in-review concept versus a controversial/shocking programming idea on NPR One, its streaming news and podcast app. Results trickled in, akin to a classic A/B split test, and a podcast called NPR Politics was born.

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There is Room At The Podcasting Table For Women

Sat, 19 Nov 2016 09:00:00 -0400

Women have been talking about taking a seat at the table for years and years. But is the table itself the system—the very thing that is broken?

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Is Your Podcast Being Held Hostage By iTunes?

Thu, 17 Nov 2016 09:00:00 -0400

iTunes is notoriously finicky, and its team tends to take a Honey Badger approach to the concerns of indie podcast creators.

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Using The World Wide Web To Capture Your Market

Tue, 15 Nov 2016 09:00:00 -0400

Making sure your business has the right marketing strategy is one piece of a much larger puzzle. Running businesses that caters for specific target markets need to rely on many things. Making sure that your business has the right online presence is vastly more important now than it was five years ago. As communication is all encompassing, it is difficult to find one perfect way to achieve this with your customer. There are many different roads to go down, social media, mobile apps, video streaming; the list goes on. The Internet is so complex, how will you be able to have the perfect online presence for your business? Here are some tricks and tools to use.

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Practical Podcasting Tips for Lawyers

Sun, 13 Nov 2016 09:00:00 -0400

Many attorneys and law firms are turning toward digital content creation to better market their companies and connect with potential clients. One type of content that is increasing in popularity among legal practitioners is podcasting. In this episode of The Kennedy-Mighell Report, hosts Dennis Kennedy and Tom Mighell discuss their nine years together creating podcasts, the benefits podcasting can provide to your legal career, and a few tips for attorneys interested in creating their own podcasts.

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How to Become a Podcasting Superhero with These Simple Tweaks

Fri, 11 Nov 2016 09:00:00 -0400

The great thing is, podcasting may still have a lot of room for growth, but over one-fifth of Americans currently listen to a podcast. In small niches, you can bet podcasting will make you a celebrity of sorts.

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Bumpers raises $1m to grow social podcasting app

Wed, 9 Nov 2016 09:00:00 -0400

Bumpers, a mobile app that lets people create and discovery podcasts, has raised $1 million in seed funding. The round led by Spark Capital with participation from Founders Collective and strategic angels including Evan Williams, co-founder of Twitter.

The apps editing tools include automatic background cancellation, automatic voice equaliser and the ability to add segue music to recordings. Bumpers also features a new prompt each week to help inspire podcasters ideas.

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A Beginners Guide To Podcasting With WordPress

Mon, 7 Nov 2016 09:00:00 -0400

Podcasting has been making big waves on the Internet in the past decade. It’s only right that you make the most of this opportunity by setting forth to try it out for yourself.

Although the WordPress core offers support for podcasting, getting started on the right foot is not always a cakewalk. In this post, we will run you through a quick guide to starting podcasting with WordPress and cover some of the best podcasting plugins on the market.

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Bridge Ratings: Podcasting Not Mass Reach, But Fine Targeting

Fri, 4 Nov 2016 09:00:00 -0400

While 20% of Americans have listened to a podcast in the past 30 days, the majority of the survey sample -- 55% -- indicated that they are not interested in podcasts. That percentage has steadily decreased over the past three surveys, but it remains a substantial number of potential consumers of this audio platform. Lack of interest was lowest among 18-34 year olds, and greatest among teens and those 55+.

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An island no more: Inside the business of the podcasting boom

Wed, 2 Nov 2016 09:00:00 -0400

How hot is podcasting? Stupid V.C. money hot.

Money is chasing money. Podcast advertising expanded at a 48 percent rate last year, and it’s forecast to grow about 25 percent a year through 2020. By that point, it would be approaching half a billion dollars in annual ad revenue. That growth is rising from a small base, yes, but it’s very reminiscent of the old Interactive Advertising Bureau charts of Internet advertising we saw at the turn-of-the-century: tiny numbers growing explosively.

We can mark 2016 as the year the podcast business came of age.

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Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts

Mon, 31 Oct 2016 09:00:00 -0400

We have just seen phenomenal growth in podcasting, says Cristen Conger, host of the podcast Stuff Mom Never Told You. Conger and co-host Caroline Ervin have produced 800 episodes, and the show receives more than 1 million downloads per month. Conger says downloads have tripled since 2014.

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Are you ready to pay for a Netflix for podcasts?

Fri, 28 Oct 2016 09:00:00 -0400

What — if anything — would you pay to listen to your favorite podcast?

As podcasters furiously pursue fast-growing ad money, many are looking — down the road — to listener payment as a secondary way to build their businesses.

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Podcasting with gorillas, pandas, and elephants

Wed, 26 Oct 2016 09:00:00 -0400

Just back from an adventure at Ugandas Bwindi Impenetrable National Park, Dr. Nikhil Advani wanted to share his thoughts on climate change adaptation.

Like many scientists, Dr. Advani is on the lookout for new ways to communicate and deliver his science to a broad audience. Dr. Advani found podcasts as one innovative avenue to share his science when he appeared on the podcast America Adapts to discuss his work on adaptation at the World Wildlife Fund where he is the senior program officer for adaptation.

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Advertisers Warming Up To Podcasting

Mon, 24 Oct 2016 09:00:06 -0400

ESPN Senior VP Traug Keller says we are experiencing a seismic shift in how consumers take in their audio. What he was talking about is the explosion in podcast listening. And he certainly has the numbers to back it up. ESPN is right in the middle of the action, some would say they are leading the podcasting charge. At a Radio Show panel on Wednesday, Keller said in August ESPN’s 47 shows were downloaded 54 million times, and he expects that number to be over 60 million in September. And that translates to scale, and that’s what advertisers want.

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Corporate Americas Love Affair with Podcasting

Fri, 21 Oct 2016 09:00:00 -0400

In the past few years, podcasts expanding audiences—Edison Research estimates that roughly 57 million Americans download a podcast every month—have turned the platform into an obvious destination for big business. Even Fortune is in on the game.

Here, a look at some of the companies that are making their own podcasts, or commissioning other people to make one for them:

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Podcasters React To New Guidelines

Wed, 19 Oct 2016 13:11:14 -0400

These new guidelines create a new benchmark for measuring podcast downloads that updates those eight-year-old guidlelines to reflect eight years of learning, adapting, and improving the technologies by the early leaders of the podcasting industry.

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Mon, 17 Oct 2016 13:07:29 -0400

Podcasters get matched with great guests, for free.

Check out PodcastGuests

Podcasters Make Their Sales Pitch to Advertisers

Sat, 15 Oct 2016 13:04:34 -0400

The podcast industry is contending with a series of advertising hurdles, like a difficulty in measuring how many people are downloading—and then actually listening to—episodes. As a result, most podcast ads are from direct-response marketers that more easily track their investment through promotional codes.

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Uncommon Ground:Where Are The Women In Podcasting?

Thu, 13 Oct 2016 13:07:52 -0400

We concluded that if you are knowledgeable, passionate and enthusiastic about the subject matter, podcasting can be anyones game. With ambition, drive, and a few hundred dollars you can make your voice heard, and until you try it, you never know who will be interested in listening

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Why podcasts are so popular and what the format needs to grow

Tue, 11 Oct 2016 13:05:16 -0400

Acast works with media companies like the Financial Times, BuzzFeed and Vogue, as well as independent creators to host, distribute and monetize podcasts. They have grown the service from 100,000 test listeners to now rake in 45 million unique visitors per month.

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Why the Conversational Power of Podcasting Is the Future of Advertising

Sun, 9 Oct 2016 13:04:24 -0400

Podcasting is the digital medium built on the power of conversation. Although undoubtedly with a genesis in the American radio tradition, there are none of the literal bells and whistles of shock-jock morning radio, nor the pressure to deliver impact in 3-minutes-or-less: Listeners are engaging with podcasts for 20, 30, 40 minutes—somtimes longer—at a time. The lack of strong scripting creates a spontaneous flow, which leads listeners to repeat these conversations to their peers, their friends and their families, creating their own versions of the discussion and making new connections.

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Podcasting Sermons

Fri, 7 Oct 2016 10:37:53 -0400

The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

Podcasting Sermons

Submit Your Podcasts

Wed, 5 Oct 2016 10:40:11 -0400

Large directory of Podcasting Sites Submit your Podcasts

Podcasting: The Promise And Perils

Mon, 3 Oct 2016 10:39:52 -0400

Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. Podcasting is a bit of a warning sign to mass and mainstream media, as niche content takes hold.

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Technology and Politics

Sat, 1 Oct 2016 10:37:09 -0400

The U.S. Constitution safeguards the right to vote for every citizen over eighteen years of age, with few exceptions, ensuring a government of the people, by the people and for the people. Nevertheless, only about half of eligible voters historically vote for their president. Those who do make it to the polls are more educated than unschooled, more white than black, more men than women, more wealthy than poor, and more old than young.

Technology and Politics

The race to monetise podcasting

Thu, 29 Sep 2016 10:36:59 -0400

There is a company in the U.S. called Panoply. You would probably call them a broadcaster although, technically, narrowcaster might be a more accurate term. Either way, this company may just be what the future of radio looks like.

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Podcasting: A Users Guide To Discovery

Tue, 27 Sep 2016 10:36:43 -0400

As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings.

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Politics and Podcasting

Sun, 25 Sep 2016 10:36:28 -0400

The staggering distribution numbers, through channels like iTunes, YouTube, or podcasting websites, indicate that technology could play a critical role in the upcoming elections. Technology could be the deciding factor in the 2008 US Presidential race, and while distribution has never before been as accessible as it is to today's politicians and political candidates, politicians have far less control over the news and media than their counterparts in previous years.

The curious need not look any further than YouTube to find the latest political constituents being haunted by their own words and dogged by their past missteps. Today's politicians have far less control of the news media and messages associated with their candidacy.

Politics and Podcasting

Why Podcasting Is Going To Sound Totally Different In 2016

Sat, 24 Sep 2016 10:36:04 -0400

But in 2016, everything about podcasting is going to change. Thanks to a number of rapidly evolving technologies and changes in listener behavior, a lot of the seismic shifts that have swept across other digital media will shake up podcasting, too, making its ads more easily targeted and its shows easier to discover and share.

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Podcasting: The Economics - Passions And Profits

Thu, 22 Sep 2016 10:35:45 -0400

Over the past two years, podcasting has grown dramatically. It all began after the success of the WBEZ podcast Serial, first released in October 2014 as a spin-off of the radio program This American Life.

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Will the Podcasts You Follow, Follow You?

Tue, 20 Sep 2016 10:35:30 -0400

Podcasting has been one of the last corners of digital media that one can consume pretty much anonymously. Not only are publishers unsure about who you are, they have not even known when or if you have listened to their shows. Podcasting stats have been so fuzzy that there’s debate about how to even count downloads. That could all change if the startup Art19 has its way.

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Podcasting, Once a Niche Labor of Love, Now Can Open Doors in TV and More

Sun, 18 Sep 2016 10:35:15 -0400

When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she did not settle on a hot book—comic or otherwise. Instead, it was a year-old podcast called Lore, created—and produced on the cheap—by Aaron Mahnke.

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7 tips for podcasting on the cheap

Fri, 16 Sep 2016 10:34:55 -0400

Just as anyone with a keyboard and an opinion can start a blog, anyone with a voice can start a podcast. Ideally it should be a nice voice with something original to say, but that's up to you to work out.

One big question facing novice podcasters is how to get started -- or, more accurately, how much to get started. Surely you need a fancy microphone, a mixing board, a soundproof studio and several audio engineers?

Another tool for Editing we recommend is RecordForAll.

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Millenials Turn To Podcasting To Get Their Brand Out

Wed, 14 Sep 2016 10:34:30 -0400

AdWeek has the details about the continuing rise in popularity of Podcasting stating 21% of Americans age 12 or older say they have listened to a podcast in the past month, a 17 percent increase in the last year and a 75 percent increase since 2013.

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Can Podcasts Turn a Profit

Mon, 12 Sep 2016 09:00:00 -0400

The success of podcasts like Serial and Untold is helping to bring a new audience to this medium. But it is innovation in attracting revenue from the listeners that will support the revival of podcasting with firmer foundations.

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Podcasting Is Big Business

Fri, 9 Sep 2016 09:00:00 -0400

While some of those dollars will likely be new to audio, a big chunk of them will also come from that other platform with well established listener metrics: Radio.

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5 Podcasting Pet Peeves You Should Avoid

Wed, 7 Sep 2016 09:00:00 -0400

I have been consistently producing and editing a podcast for a tad more than eleven years, and like most podcast producers, I listen to more than a few podcasts. In fact, I’m always seeking out podcasts that fit my fickle and changing interests. Maybe my podcast-producing experience has reduced my podcast-listening pleasure because I tend to focus on the quality of the product rather than the content.

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Podcasting: The New Frontier for Women Bloggers

Mon, 5 Sep 2016 09:00:13 -0400

Today, podcasting has become a major content piece for them, as they’ve expanded on different issue areas, and used the platform to expand their brand with new audiences.

But I admit I have not given podcasting much thought since then.

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How to make a successful podcast

Fri, 2 Sep 2016 09:00:00 -0400

Starting a podcast can be daunting, but not if you know how to do so. Here are a few pointers, whether you need equipment suggestions, distribution guidance, or some suggestions on how to build your audience.

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Podcasting: Is the New Radio in the Midst of its Golden Age?

Wed, 31 Aug 2016 09:00:00 -0400

If I had $100 for every time I heard or read about someone saying that we live in the Golden Age of Podcasting thanks to programs like Serial, I could pay off my student loans. And, as an avid listener of podcasts of all sorts, I can not deny that there is some truth to the assertion that there’s been an upswing in the art of podcasting.

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Podcasting vs. vlogging

Mon, 29 Aug 2016 09:00:00 -0400

Advertisers, take note: Many bloggers are trying out new methods for delivering content. At #BlogHer16 in Los Angeles last week, two platforms were at the forefront of discussion: podcasting and vlogging. Two proponents for each medium came together to battle it out, but in the end, both were deemed the winner.

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7 tips for podcasting on the cheap

Fri, 26 Aug 2016 09:47:01 -0400

Ready to dip your toe -- er, voice -- into the wonderful world of podcasting? You can do it for next to nothing. Here is how.

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Podcasting Studio Head Phones

Wed, 24 Aug 2016 09:00:00 -0400

Headphones can be useful while recording or editing a podcast and the right headphones can be invaluable. No matter if you are guesting on your first podcast or if you are a seasoned podcasting veteran, audio separation between the microphone and the rest of the sounds from your podcast such as co-hosts, incoming Skype calls, Blab discussions, fellow Google Hangouts on Air presenters or a soundboard are key to a clean listenable finished podcast. Monitoring your recording live also prevents many issues later including potential distorted recordings.  And of course if you are editing in even a slightly noisy environment the right headphones can make a difference between total aggravation and getting the podcast produced as accurately as possible in a timely and frustration free fashion.

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How Attorneys Can Brand Themselves Through Media Outreach

Mon, 22 Aug 2016 09:00:00 -0400

Make yourself the public expert. Do not let others define who you are.

Branding is a foreign concept to most attorneys. This is true for most forms of marketing in the legal field. Attorneys simply do not have time to brand themselves, or take branding into consideration when operating their firm. Who can blame them?

Of all the mediums out there, I recommend that you use digital media and podcasting. I also recommend obtaining authorship on various publications, which ultimately makes you the go-to expert or authority for publications and media.  

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Art19 Breaks Down The Download Metric To Boost Podcast Advertising

Fri, 19 Aug 2016 09:00:00 -0400

Podcast platform Art19 has taken a step to address the targeting and measurement problem standing between advertisers and a ripe audience of podcast listeners.

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Best USB Microphones for Podcasting

Wed, 17 Aug 2016 09:00:00 -0400

USB microphones provide one of the easiest routes to graduate from your computer's onboard mic to something with better sound quality. Many musicians use USB microphones for at-home demoing, and more and more, these devices are being deployed in the world of podcasting. And this usage makes perfect sense: USB microphones take the standalone audio interface out of the equation for a one-and-done solution that takes up less space and is even easier to configure. The result is a plug-and-play setup that brings better, clearer sound to your podcast and eliminates the risk of warding off listeners with inaudible talking and random noises on your latest episode.

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Podcasting and Email Marketing: A Tale of Two Mediums

Mon, 15 Aug 2016 09:00:57 -0400

How podcasting is similar to email marketing

It was not until I had a mini-revelation this month that this article began to take shape. Podcasting and email marketing are a bit like kindred spirits.

When successful, and executed with the right intent, both podcasting and email marketing can be a vehicle for you, your brand and your business to create lasting relationships that will help you grow.

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20 Top Podcast Microphones for Under $200

Fri, 12 Aug 2016 09:00:00 -0400

One of the most important tools of the trade is a great microphone, and depending on how much you want to invest, the price runs the gamut. But for this roundup, the microphones will be under $200.

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How podcasting can benefit your content marketing strategy

Wed, 10 Aug 2016 09:00:58 -0400

Recently, marketers have been turning to the re-emerging medium of podcasting to showcase their expertise. Pew Research Center reported that the percentage of Americans that have listened to a podcast in the last month has almost doubled from 9 to 21 percent since 2008. This increased audience creates a massive opportunity for you to position your brand as forward-thinking and ahead of emerging trends.

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New company launches Podcasting for Businesses

Mon, 8 Aug 2016 09:00:00 -0400

Australian radio trainer and International Consultant Steve Ahern has teamed with journalist and radio presenter Kim Napier to launch Branded Podcasts.  

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Is Podcasting The Secret Weapon to Attract Young Listeners?

Wed, 3 Aug 2016 09:00:00 -0400

NPR CEO Jarl Mohr says it is. The former Top 40 DJ tells the L.A. Times 7.5 million people now listen to NPR’s podcasts each month, and NPR’s listening on terrestrial radio has also been trending up, with an overall gain of 16% for its signature news magazine programs.

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Podcasting can be public radio’s fountain of youth

Mon, 1 Aug 2016 09:00:00 -0400

Mohn, a onetime top 40 disc jockey and former cable executive who took over NPR in 2014, explained why he believes that podcasts can be the gateway to getting younger listeners hooked on the medium their parents grew up with.

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5 takeaways from #SMBuzzChat on podcasting

Sat, 30 Jul 2016 09:00:00 -0400

1. Podcasts can be great for brands

Would you listen to an official Cineworld podcast that instead of just sell, sell, sell was more discussion led and gave you sneak peaks at upcoming films? Of course you would. Any brand could have a podcast; it just needs to be a perfect mix of content and ultimately, exposure.

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The Power of Podcasting: Get Your Brand Heard

Thu, 28 Jul 2016 09:00:00 -0400

The podcast medium has been growing at a steady pace for the last few years. You probably have a few that you like to listen to on your daily commute, or while working out or doing household chores. That is one of the reasons podcasts have seen such a steady growth. It is a medium that allows listeners to multi-task while consuming content.

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Choosing a Microphone for Podcasting

Tue, 26 Jul 2016 09:00:00 -0400

Listeners often judge a podcast by its sound quality. No matter the format or topic of your podcast, your listeners are comparing your sound to what they hear on the radio and other podcasts produced by major broadcast outlets. Ironically, your goal is to make your podcast sound so good that no one notices how it sounds. If people notice the sound, there’s probably something wrong with it.

Fortunately, the equipment and techniques needed to produce a professional-sounding podcast are affordable and available.

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Build Your Entrepreneur and CEO Brand with Podcasting

Sun, 24 Jul 2016 09:00:00 -0400

• How to know if podcasting is right for you
• The best ways to promote your podcast and build an audience
• Using podcasting to build your CEO brand
• Different types of podcasts and which ones will work best for your goals

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PodWave Brings Programmatic Service to Podcasters

Fri, 22 Jul 2016 09:00:00 -0400

PodWave, a new programmatic service for podcast advertising, hopes to broaden the field by giving more brands the opportunity to dip their toe in the podcast waters without diving in with a full sponsorship. While podcasting is exploding in popularity, only a handful of brands currently dominate its ad inventory.

Podwave was developed by AdsWizz in partnership with National Public Media, National Public Radios sponsorship sales arm.

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Amazon wants to become the Netflix of podcasts

Wed, 20 Jul 2016 09:00:00 -0400

One of the great things about podcasts, aside from a vast and varied selection of great content, is that everything is free for the taking. Whether you’re prone to listening to NPR, breakdowns of your favorite TV shows or even the latest sports happenings, there’s no pay-to-play scheme associated with podcasts. Unfortunately, Amazon now has plans to change that.

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Podcasting Has an Ad Skipping Problem

Mon, 18 Jul 2016 09:00:00 -0400

Web advertisements face ad blockers. The DVR lets viewers bypass television commercials. Now, podcasts must contend with the 15-second skip button.

The decade-old podcast industry has been reawakened in the past two years as producers create new shows and more listeners tune in on their mobile devices and in their cars. But advertising growth has been limited by difficulties in audience measurement, and the podcast world is grappling with the same phenomenon rampant across rival media: ad-skipping.

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How To Use Interview-Based Podcasting in Sales Prospecting

Sat, 9 Jul 2016 09:00:00 -0400

Not only do podcasts offer numerous benefits over text- and video-based content—they are easy to create, convenient to consume, and they can expose new audiences to your brand— but by using an interview-based show format, your podcasts can also be fantastic social selling, networking and sales prospecting tools.

Why Do Interview Podcasts Work?
Think about it. People just love talking about themselves! Everyone knows that the best conversationalists are the people who say the least and ask the most. In the format of an interview podcast, that is exactly what you are doing.

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NPR Expects to More Than Double Its Podcast Revenue This Year

Thu, 7 Jul 2016 09:00:00 -0400

On Tuesday, podcast measurement and advertising company Podtrac named NPR the top podcast publisher by size. The companys data measures 90 percent of the top podcasts, with 28 million unique monthly listeners in the U.S. and 38.5 million global listeners. To be included in the rankings, publishers must have at least 30 days worth of data that can be analyzed.

According to Podtrac, NPR had 7.2 million monthly users and more than 61 million unique downloads for its 32 shows in April.

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Stitcher Sold

Tue, 5 Jul 2016 09:00:21 -0400

Stitcher, the platform that has helped turn millions of people into podcast lovers, has officially traded hands and now has a new owner.

The E.W. Scripps Company announced recently that it has acquired the podcast-focused company for a cool $4.5 million, which seems like a fairly low figure considering how popular Stitcher is. In fact, with over eight million registered users, that amounts to around half a dollar per user, which could be considered a deal when it comes to bulking up the total user count for Scripps. The newly-purchased service will become a part of already-established Midroll Media, which Scripps also owns, and all twelve Stitcher employees will also be brought over to the podcast advertising network as well.

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ComScore Study - Marketing Power Of Podcasts Is Huge

Sat, 2 Jul 2016 09:00:00 -0400

A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once a month, while nearly one in three men 18-34 do so.

Compared to the average consumer, podcast listeners are more likely to have:

a college or higher education
$100k+ household income
be early adopters in multiple categories including movies, electronics and CPG.

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This Could Be the Future of Podcasting

Thu, 30 Jun 2016 09:00:00 -0400

It also was not in the slightest bit mainstream: according to Edison Research, in 2006 only 22% of Americans were even familiar with the term podcasting, and only 11% had ever listened to one. Both numbers have slowly but steadily grown over the years (55% have heard of podcasting as of this year, and 36% have listened to one, and there actually isn’t a readily apparent ‘Serial’ bump), aided in large part by the smartphone: by removing the need to sync with iTunes it was much easier to have fresh podcasts at the ready. Still, there remained the challenge of creating compelling content, discovering content worth listening to, retaining listeners and, of course, paying for it all.

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Did Twitter Drop $70 Million on SoundCloud for Podcasting?

Tue, 28 Jun 2016 09:00:00 -0400

It is unclear whether the Twitter investment is part of a strategic partnership, but that would make sense: Twitter might view via an integration with SoundCloud as a way to increase growth and engagement, and SoundCloud may look at Twitter as a way to promote its newly launched subscription service, which is crucial to the companys plans.

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Why is a compelling podcast the best idea for your startup?

Sun, 26 Jun 2016 09:00:26 -0400

Blogging is popular in India, but podcasts are still at their nascent stages. As a startup, why not mark the first stone in this arena. The idea of podcasts is no less than alchemy to your business expansion. Therefore, here is a list of benefits podcasts are going to bring to your business – and will also add to your success story.

One of the most appealing features of podcasting is its cost effectiveness. Businesses with low budgets and big dreams can start releasing podcasts at a small scale. All you need is a microphone and a computer or a Smartphone to record your episodes – most of which are present already.

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Niché No More: The Podcast Comes of Age

Fri, 24 Jun 2016 09:00:00 -0400

Here in the UK the growing cultural buzz around podcasts means now is a good time to explore how they could be monetised. Dax, known for their championing of digital audio, and media agency the7stars, have collaborated on the UKs first piece of independent research designed to explore consumers attitudes to podcasts and what commercial possibilities podcasts offer to marketers.

Strong weekly share and a young and engaged urban audience are just two opportunities podcasts offer brand owners, according to our study. In the UK, 3.6m Britons have listened to a podcast within the last four weeks and 11m podcasts are now listened to each month.

According to industry data source MIDAS, podcasts reach 7% of all audio listeners every week. And when combined with listen again/catch-up radio services, many of which include shows packaged by their makers as podcasts, the market opportunity is as big as on demand music services which currently command a weekly reach of 14% of all UK audio listeners.

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Podcasting Blossoms, but in Slow Motion

Wed, 22 Jun 2016 09:00:00 -0400

Is podcasting in the middle of a long boom or a short bubble? The future of radio, a medium already being buffeted by streaming music, may be riding on the answer.

Podcasting — a terrible tech insider’s name for delivering radiolike shows directly to your phone — has long been prone to cycles of hype and doom.

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Skype causing more headaches for Mac podcasters

Mon, 20 Jun 2016 09:00:00 -0400

Hobbyist and professional podcasters alike depend on Microsofts Skype for mustering panels and interviewing guests, even as they curse it under their breath for its occasional lack of stability and call quality. Skype is ubiquitous because it’s widely cross-platform, relatively easy to install and use, and free—but it may be time for Mac podcasters in particular to pursue more options.

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Podcasting? Why Now?

Sat, 18 Jun 2016 09:00:00 -0400

Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?

While Serial’s runaway success catapulted podcasting into the mainstream, the industry has been growing and maturing into a viable promotional platform well beyond the breakout hit. More than 57 million Americans listen to podcasts each month—thats about 10% of the U.S. population, and growing at about 20% annually. Podcasts are resonating with the millennial-and-under sets and are quickly becoming the audio track to a large percentage of those generations.

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Does the world need more podcasts?

Thu, 16 Jun 2016 09:00:00 -0400

Are there too many podcasts?

I do not think there is such a thing as too many podcasts. In order for a podcast to be successful they do not have to have massive listenerships. So there might be someone who wants to do a podcast about crocheting and they might be able to find sponsorship from a company that sells yarn, for example. And they might have 20,000 extremely devoted  listeners who listen to the podcast and then go buy that yarn.

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The Pulse: Podcasting 101

Tue, 14 Jun 2016 09:00:00 -0400

This months edition of The Pulse marks the 10th anniversary of the podcast.

In this installment, The Pulses host, Rodney B. Murray celebrates with a discussion of the history of podcasting (and the iPod), his own experiences with the format, and a how-to guide complete with best practices and a list of helpful apps.

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Apple at a Crossroads with Podcasting

Sun, 12 Jun 2016 09:00:26 -0400

More than a decade after Apple officially started supporting podcasts in iTunes, they are booming in popularity. In that time, however, little about how Apple manages the popular iTunes podcast directory has changed, which has some podcasters concerned. The New York Times reports that complaints include having to woo a single Apple employee in charge of promoting podcasts, not receiving enough listener data, and the difficulty of sharing podcast episodes to social media.

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Apple is an Accidental Gatekeeper for Podcasts

Fri, 10 Jun 2016 09:00:00 -0400

A New York Times article is causing a rift in the world of podcasting. And a majority of the points it makes and the podcast producer wants from those interviewed scream careful what you wish for Apple is undoubtedly the gatekeeper of podcasts, but it is an accidental gatekeeper.

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Podcasting Profits

Wed, 8 Jun 2016 09:00:00 -0400

Chris Krimitsos, founder of entrepreneur-focused networking group Tampa Bay Business Owners, got hooked on podcasting in 2013. So hooked he started the Florida Podcasters Association.

It all started when podcaster and voice actor Steve Cherubino asked Krimitsos for a speaking spot at one of Krimitsos meetings. Cherubino wanted to talk about podcasting. When Krimitsos asked Cherubino how many listeners he had for his niche electronic dance music producer podcast, Cherubino told him not too many — around 4,000 an episode.

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Podcasting: The Promise And Perils

Mon, 6 Jun 2016 09:00:00 -0400

Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. Podcasting is a bit of a warning sign to mass and mainstream media, as niche content takes hold.

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Podcasting: The Economics - Passions And Profits

Sat, 4 Jun 2016 09:00:00 -0400

No doubt podcasts attract some well-known podcast sponsors: Squarespace , MailChimp, LegalZoom and more. But  much do they pay for those mentions, and do podcasts fit into the Madison Avenue media measurement known as CPM, or cost per thousand,  which measures and sells audiences by the pound.

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Podcasting Becomes Even More Important as Google Adds Support for Android

Thu, 2 Jun 2016 09:00:00 -0400

Jacobs Medias new Web study of radio listeners shows a big increase in the importance of podcasting and on-demand programming. Both show impressive gains.

The Techsurvey12 was conducted from Jan. 19–Feb. 22 of this year. Stakeholder stations participated in a recent webinar, and the results of the study will be released over the next few months.

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The Case for Podcasts in Your Marketing Mix

Tue, 31 May 2016 09:00:00 -0400

It is a crowded content space out there. Attention spans are limited and people are busy. So, consider this: Podcasting is the only form of content that can be consumed while an individual is doing other activities. Yet they remain underutilized in higher education. Written content, videos and images all have their place and should be strategically deployed, but they do not afford the same flexibility as podcasts, which can be listened to while doing housework, driving or exercising.

Edison Research, which monitors podcast adoption, has found that 21% of Americans 12 and older have listened to a podcast in the last month.

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Podcasting: A Users Guide To Discovery

Sun, 29 May 2016 09:00:00 -0400

As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings. One way to find them is using one of the podcatcher apps I have listed above. The other alternative is to download an app that gathers together podcasts from a media company you are interested in.

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The Ever-elusive Promise of Podcasting

Fri, 27 May 2016 09:00:00 -0400

A few years back, everyone was talking about 3D TV.

It was, people predicted, going to be the next big thing in television. TV makers such as Sony, LG and Samsung ramped up production of 3D TVs. Networks like ESPN and Discovery announced plans for 3D broadcasts. Analysts forecast huge demand for the medium.

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How Podcasting Got Better

Wed, 25 May 2016 09:00:00 -0400

The first-ever podcast hit the internet in 2003. Radio Open Source, a show about global politics (and ideas through an American lens) hosted by WBUR Bostons Christopher Lydon, is still going strong.

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Why You Are Only Competing With 20% Of Other Podcasters On iTunes

Mon, 23 May 2016 09:00:00 -0400

Today I want to cover the 80/20 rule which was aptly named the Pareto principal. This video was inspired my good friend Max Pepe from Rebelhead Entrepreneurs who covered the topic for entrepreneurs on his video log recently but I want to talk about the 80/20 rule in terms of podcasting.

So if you take a look at iTunes or Stitcher Radio or any of the other big podcast directories out there you might see hundreds of thousands of podcasts already out there, perhaps lots of podcast on the topic that you are already thinking about covering.

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2016: the year the podcast came of age

Fri, 13 May 2016 09:00:00 -0400

The choice of medium was significant. Podcasts, series of digital audio files that users can download or stream from MP3 players and computers, were first created in 2001. This was also the year that Apple launched the iPod, the device from which podcasting takes its name. Although it is now, in tech terms, a doughty 15 years old, it has developed only fitfully.

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Telling Stories in Sound

Wed, 11 May 2016 09:00:32 -0400

Media consumption habits have changed dramatically over the past decade and it’s no surprise that podcasts are now taking center stage as more people look for more ways to access news, information and entertainment.

We have a new infatuation with audio podcasts and rightly so. Streaming audio has become easier to access, is readily available on mobile devices, and is now more personalized than ever before.

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How To Make Your Podcast Stand Out From The Crowd

Mon, 9 May 2016 09:00:37 -0400

When it comes to getting listeners for your podcast, there are 3 words that should form the foundations of your podcast promotion strategy.

In this podcasting tips video we will be exploring what the most important parts of your content marketing strategy to focus on that will get your podcast discovered and build a bigger audience.

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UK Podcasting Stats

Sat, 7 May 2016 09:00:21 -0400

UK podcast audiences

In the UK some listening figures are provided by RAJAR, who are responsible for radio industry audience ratings.

Following its autumn 2015 research it claims 3.7 million adults listen to podcasts, which equates to around 6.5% of the adult population (OfCom’s last figures from 2010 put it at 7%).

RAJAR also provided a breakdown of device used.

Smart phone 57%
Lap tops 16%
Digital music players 15%
Tablets 8%

Amazon takes on podcasting with Audible Channels, featuring original audio content

Thu, 5 May 2016 09:00:00 -0400

Audible, the Amazon-owned company that built its business selling audiobooks, is now officially moving into podcast-like shorts with a beta of Audible Channels.

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Podcast Audio Recording Tips

Tue, 3 May 2016 09:00:00 -0400

Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to its success.

Podcast Audio Recording Tips

Submit Podcasts

Sun, 1 May 2016 09:00:00 -0400

Large list of podcasting directories to submit podcasts to.

Podcasting from a Bloggers Perspective

Fri, 29 Apr 2016 09:00:51 -0400

There is a lot to be said about podcasting from a bloggers perspective. The most obvious is sheer numbers. I can talk for an hour about topics that would take me days to write about. We can include actual audio, guests, and opinion — most importantly there is no need to point out sarcasm or explain a joke. Plagiarism is another factor to consider. I’ve lost count of the amount of articles I have spent hours writing, only to see them on some other website, surrounded by cheesy ads, bearing someone else’s name.

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Podcasting the New Digital Frontier

Wed, 27 Apr 2016 09:00:00 -0400

There is a podcast for every kind of niche you can imagine, from entrepreneurship to storytelling. However, there is a new wave of popular podcasts that includes marginalized content creators; those who normally find themselves pushed to the margins of media and traditional platforms can now find themselves center stage in this uncharted frontier of content production.

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Where Are All the Kidcasts?

Mon, 25 Apr 2016 09:00:00 -0400

And yet, while adults and teens could easily fill their waking hours with audio, kids would struggle to fill a few. The crowded Kids & Family section of iTunes has surprisingly little to offer children, save for a handful of audiobook-like storytelling podcasts, and some programs that spin off major brands (like Sesame Street Podcast, Despicable Me, and Nick Jr.).

The obvious follow-up question is why? Podcasts for kids seem like such a no-brainer.

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6 Reasons Why Podcasting Is The Future Of Storytelling

Fri, 22 Apr 2016 09:00:00 -0400

Since the beginning of time (and the advent of humans), oral storytelling has served a critical role as the sole means of abstracting experiences and emotions in narrative form.  Ancient oral storytellers were revered keepers of local knowledge, history, and traditions in their communities.

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Bridge Ratings Offers Podcasting Audit Highlights

Thu, 21 Apr 2016 09:00:00 -0400

Among the findings, revenues have grown 25% over the past five years, and the average CPM has risen to $20 from $11 in 2010. However, listening to podcasts has shown somewhat slower growth, with the number of listeners up 8% in the last 5 years and the number of listens to shows up 11% in the same period.

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