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Preview: advergirl

advergirl





Updated: 2012-02-19T10:12:54-05:00

 



Is Pinterest being ruined by words?

2012-02-19T10:22:54-05:00

Remember when all the numbered lists (top 10, three reasons) started to make blogs tiresome? When ubiquitous @s made Twitter overwhelming to scroll? When getting friended by your boss first made Facebook awkward (long before your grandma logged on)? Those...



Best and worst of Super Bowl 46 commercials

2012-02-05T21:57:41-05:00

Super fact from our friends at Eli LIlly: You could bring a revolutionary new drug to market for the price of 371 Super Bowl ads. (Presumably you could cure yellow toenails, too) Not quite 371 ads tonight, but there definitely...



Recommended resolutions for advertising types

2011-12-28T09:12:55-05:00

2012 planning may have wrapped up four or five months ago, but 2011 actually still persists ... hanging on, in fact, for four more lazy end-of-year days. What will next year really bring to the friendly confines of agency life?...



Anatomy of an advertising emergency

2011-12-14T13:12:44-05:00

There's a curious phenomenon that happens in advertising agencies ... Despite our annual planning sessions and relatively-long project lead times, every other month or so, we have a genuine Advertising Emergency. An all-hands-on-deck, everyone-cancel-their-plans, someone-place-a-takeout-order humdinger of a crisis. No...



Why I work in healthcare (ok, I'll say it: pharma) marketing

2011-12-09T09:41:52-05:00

Almost two years ago now, I left the world of retail agencies to join up with a specialist: one of the leading healthcare marketing organizations in the world. It was a good opportunity to refocus on digital and innovation, but,...



Holy brand, president man

2011-12-08T12:57:53-05:00

Along with Pottery Barn, LL Bean, Uncommon Goods and the other deluge of holiday catalog mail in my box yesterday, I found this: It's the 2012 Obama catalog - where you can get everything from Obama wine glasses to necklaces...



Remember when I used to write this blog called Advergirl?

2011-12-07T09:53:26-05:00

Over the past few weeks, I've been working on this big pitch with good people from all over the agency. It's the kind of opportunity that warrants some serious planning sessions and big, dramatic staging. In other words: It's the...



No normal in our fractured culture

2011-04-30T13:11:08-04:00

We live in a culture of many cultures. We're so broken up by endless media choices, closed social networks and virtually limitless options in music, food, entertainment and assorted stuff that what is uber popular in your group is likely...



A shared new years resolution for women in advertising?

2010-12-28T14:31:33-05:00

I haven't watched much TED in a while. I blame it on inspiration overload. Too many exceptional people with exceptional aggravations pounding at pulpits.TEDWomen may bring me back, though - the talks I've seen so far are a lot more...



7 ways we use social now: #3 Have babies

2010-11-15T11:48:55-05:00

What would you guess is the average age someone first has an online presence? In North America, Australia and Europe it's 6 months. This probably isn't a surprise to the 30-somethings reading here. Our friends' and colleagues' blogs, profiles and...