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Gatorade: Making Water Active

Mon, 26 Jun 2017 19:16:39 +0000

G Active | The Making of Active Water

class="media-youtube-player" width="870" height="489" title="G Active | The Making of Active Water" src="//www.youtube.com/embed/_z7lAxEMF74?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of G Active | The Making of Active Water



Fundação Pró-Sangue: I Give Blood

Mon, 26 Jun 2017 18:14:16 +0000

Campanha DOE - Agência BETC o_semeador_praca_apecatu.jpg bartolomeu_bueno_da_silva_o_anhanguera_em_frente_ao_masp.jpg cristovao_colombo_praca_panamericana.jpg augusto_de_prima_porta_largo_do_arouche_1.jpg eu_dou_o_sangue_1_divulgacao.jpg augusto_de_prima_porta_largo_do_arouche_2.jpg eu_dou_o_sangue_2_divulgacao.jpg af_curativo_divulgacao.jpg Campanha DOE - Agência BETC class="media-youtube-player" width="870" height="489" title="Campanha DOE - Agência BETC" src="//www.youtube.com/embed/g8XrLm6aaQM?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of Campanha DOE - Agência BETC o_semeador_praca_apecatu.jpg   bartolomeu_bueno_da_silva_o_anhanguera_em_frente_ao_masp.jpg   cristovao_colombo_praca_panamericana.jpg   augusto_de_prima_porta_largo_do_arouche_1.jpg   eu_dou_o_sangue_1_divulgacao.jpg   augusto_de_prima_porta_largo_do_arouche_2.jpg   eu_dou_o_sangue_2_divulgacao.jpg   af_curativo_divulgacao.jpg   [...]



American Express: Amex Black

Mon, 26 Jun 2017 17:43:22 +0000

This gatefold spread demonstrates the buying power of an Amex Black Card.







Dior: Dune - Elements

Mon, 26 Jun 2017 17:18:50 +0000

A woman embodies the dune, created in the low chamber of an hourglass. After breaking free, she is able to control the Elements. This piece is a dreamlike journey from the sands of the dune to the waters of the ocean.

Dior Dune - Elements

class="media-vimeo-player" width="870" height="489" title="Dior Dune - Elements" src="//player.vimeo.com/video/199204306?portrait=0&title=0&byline=0&color=cbcbcb" frameborder="0" allowfullscreen>Video of Dior Dune - Elements



Mixer: Mixerworks

Mon, 26 Jun 2017 17:01:18 +0000

Mixer: Mixerworks [Mixer's First-Ever Two-Way Hyper-Interactive Fireworks Show]

class="media-youtube-player" width="870" height="489" title="Mixer: Mixerworks [Mixer's First-Ever Two-Way Hyper-Interactive Fireworks Show]" src="//www.youtube.com/embed/xOOP2JSwYFY?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of Mixer: Mixerworks [Mixer's First-Ever Two-Way Hyper-Interactive Fireworks Show]



Subway: Groundhog Day

Mon, 26 Jun 2017 16:38:42 +0000

Subway: Groundhog Day

class="media-vimeo-player" width="870" height="489" title="Subway: Groundhog Day" src="//player.vimeo.com/video/223159145?portrait=0&title=0&byline=0&color=cbcbcb" frameborder="0" allowfullscreen>Video of Subway: Groundhog Day



Home Hardware: Pet Packaging

Mon, 26 Jun 2017 15:54:44 +0000

Pack with care. #MovingDay hhlbrd17071_hh_movingday_print_e_cat.jpg hhlbrd17071_hh_movingday_print_e_dog.jpg hhlbrd17071_hh_movingday_print_e_rabbit.jpg md3.jpg md4.jpg montage_homehardware_v01-chat-loop-2.gif petpackaging_3shot.jpg petpackcat.jpg Pack with care. #MovingDay class="media-youtube-player" width="870" height="489" title="Pack with care. #MovingDay" src="//www.youtube.com/embed/9VK3HqEpeXs?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of Pack with care. #MovingDay hhlbrd17071_hh_movingday_print_e_cat.jpg   hhlbrd17071_hh_movingday_print_e_dog.jpg   hhlbrd17071_hh_movingday_print_e_rabbit.jpg   md3.jpg   md4.jpg   montage_homehardware_v01-chat-loop-2.gif   petpackaging_3shot.jpg   petpackcat.jpg   [...]



Pepsi: Let’s Get Together

Mon, 26 Jun 2017 15:36:35 +0000

Smartphones tend to hijack our presence amongst family and friends. So the only way to watch PepsiCo’s newest Ramadan campaign, is in a gathering with two other individuals. Creating the first mobile multi-screen ad, turning the usual individualistic use of mobile phones into a collectivistic/social experience.

The content features the story of 4 friends who one-by-one left their phones to enjoy the real world instead of the digital one. This was narrated through a song by Egypt’s most popular actor, Sameer Ghanem – An icon of family entertainment, loved by all generations. The ad ends with an inspiring reality-check making viewers realize that they are now actually all together, and to leave their phones as is, and continue enjoying time with other another.

Pepsi: Let's Get Together

class="media-vimeo-player" width="870" height="489" title="Pepsi: Let's Get Together" src="//player.vimeo.com/video/223151658?portrait=0&title=0&byline=0&color=cbcbcb" frameborder="0" allowfullscreen>Video of Pepsi: Let's Get Together



KP Nuts: Elephant

Mon, 26 Jun 2017 15:19:41 +0000

KP Nuts: Elephant

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Martini: Play With Time

Mon, 26 Jun 2017 15:10:58 +0000

MARTINI® - Play With Time

class="media-youtube-player" width="870" height="489" title="MARTINI® - Play With Time" src="//www.youtube.com/embed/Pa0C75NTbCo?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of MARTINI® - Play With Time



Roche: Ector the Protector Bear

Mon, 26 Jun 2017 14:52:00 +0000

On the occasion of World No Tobacco Day 'Ector the Protector Bear', the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this way Ector discourages smokers, notifies parents and educates children to stay away from the risks of smoking.

'Ector the Protector Bear' is an awareness campaign against passive smoking developed for biotechnology company Roche. Learn more at ectortheprotector.com

Ector The Protector Bear

class="media-youtube-player" width="870" height="489" title="Ector The Protector Bear" src="//www.youtube.com/embed/DAG9rK7Qh9I?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of Ector The Protector Bear



John Lewis: Clean Collection

Mon, 26 Jun 2017 13:57:54 +0000

John Lewis Clean Collection

class="media-vimeo-player" width="870" height="489" title="John Lewis Clean Collection" src="//player.vimeo.com/video/203305105?portrait=0&title=0&byline=0&color=cbcbcb" frameborder="0" allowfullscreen>Video of John Lewis Clean Collection



Dell: Santa's Elves

Mon, 26 Jun 2017 13:38:30 +0000

Santa's Elves

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Santa's Elves

class="media-youtube-player" width="870" height="489" title="Santa's Elves" src="//www.youtube.com/embed/rkoUHHGZAYE?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of Santa's Elves



Dell: Genie

Mon, 26 Jun 2017 13:37:56 +0000

Genie

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Genie

class="media-youtube-player" width="870" height="489" title="Genie" src="//www.youtube.com/embed/D6b5I8pDMBI?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of Genie



Dell: Fairy Godmother

Mon, 26 Jun 2017 13:36:45 +0000

Fairy Godmother

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Fairy Godmother

class="media-youtube-player" width="870" height="489" title="Fairy Godmother" src="//www.youtube.com/embed/BMyxau3hfUI?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of Fairy Godmother



Supremo: Hungry Hungry Hamsters

Mon, 26 Jun 2017 01:14:17 +0000

Hungry Hungry Hamsters - Case Video The Hungry Hungry Hamsters (EP: 1 - The family of hamsters) The Hungry Hungry Hamsters (EP: 4 - Eat. Read. Love.) The Hungry Hungry Hamsters (EP: 7 - Gochila) MAKING OF “The Hungry Hungry Hamsters” cover_0.jpg 2k3a8404-1.png The Situation

 Supremo - one of the largest producer of canned goods and food products in the country is struggling to reach its target audience, as young housewives simply don’t care for traditional advertising.

Our research shows, they are mostly attracted to soap operas and scrolling cute things on social media.
 Brand needed to group all of its products: pasta, rice, beans, sweet corn, buckwheat, mushrooms, olives, sugar, flour and etc. - under one slogan - “It’s delicious for whole family”. 
The Solution 

Soap operas + cute videos = the Hungry Hungry Hamsters!

We launched online show series about the lovely family obsessed with food:

The Father - who loves politics and eating.
The Mother - who’s working at a food store and tastes everything around.
The Son - who’s struggling with insomnia and eats day and night.
The Daughter - who’s constantly working out and eats to stay fit.

For this, we created an entire miniature town that consisted of 1350 tiny details and made sure whatever happened in real life, happened in the show as well. With one short episode per week posted on Supremo’s Facebook page, we quickly built up a hardcore fan-base. Storyline and cliffhangers of each episode left viewers intrigued and encouraged them to engage with specially crafted Facebook content. 
Results:

 86% of Target Audience reached
, 2 657 671 Total Video Views, 
141% Increased Sales
 Hungry Hungry Hamsters - Case Video class="media-youtube-player" width="870" height="489" title="Hungry Hungry Hamsters - Case Video" src="//www.youtube.com/embed/6TQ-gknBdzo?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of Hungry Hungry Hamsters - Case Video The Hungry Hungry Hamsters (EP: 1 - The family of hamsters) class="media-youtube-player" width="870" height="489" title="The Hungry Hungry Hamsters (EP: 1 - The family of hamsters)" src="//www.youtube.com/embed/RZB9QaiddEo?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of The Hungry Hungry Hamsters (EP: 1 - The family of hamsters) The Hungry Hungry Hamsters (EP: 4 - Eat. Read. Love.) class="media-youtube-player" width="870" height="489" title="The Hungry Hungry Hamsters (EP: 4 - Eat. Read. Love.)" src="//www.youtube.com/embed/Xcm48HykNTY?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of The Hungry Hungry Hamsters (EP: 4 - Eat. Read. Love.) The Hungry Hungry Hamsters (EP: 7 - Gochila) class="media-youtube-player" width="870" height="489" title="The Hungry Hungry Hamsters (EP: 7 - Gochila)" src="//www.youtube.com/embed/H9QrZhS2k-M?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of T[...]



Max Burgers: Time to act

Sun, 25 Jun 2017 23:45:09 +0000

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http://rethinkburgers.com

After the US withdrawal from the Paris climate agreement, Swedish burger chain Max Burgers decides to react. In an open letter they urge their burger colleagues of the world to update their menus with more green alternatives, because the production of beef is a major contributor to the emission of greenhouse gases. They write: ´If you’re a part of the problem, you need to be part of the solution’.

On the site they pledge that by 2022 every other burger sold should be without red meat, they also share their recipes for a greener world and say: ‘Feel free to copy or just get inspired.’




Tic Tac: Birthday

Sat, 24 Jun 2017 19:57:03 +0000

Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which features a person questioning their peers’ motives. In the “Birthday” spot, a girl sits in front of her locker, questioning whether her classmate truly cares about her birthday or just wanted a Tic Tac. Similarly, the other two print spots, “Funny” and “Be Right,” feature a man at the laundromat wondering whether his friends truly find him funny, and a woman slouched on the train as she ponders whether she’s actually always right. The questions appear written out in bold, pastel typeface, with each figure scrutinizing the words.




Tic Tac: Be Right

Sat, 24 Jun 2017 19:56:59 +0000

Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which features a person questioning their peers’ motives. In the “Birthday” spot, a girl sits in front of her locker, questioning whether her classmate truly cares about her birthday or just wanted a Tic Tac. Similarly, the other two print spots, “Funny” and “Be Right,” feature a man at the laundromat wondering whether his friends truly find him funny, and a woman slouched on the train as she ponders whether she’s actually always right. The questions appear written out in bold, pastel typeface, with each figure scrutinizing the words.




Tic Tac: Funny

Sat, 24 Jun 2017 19:54:22 +0000

Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which features a person questioning their peers’ motives. In the “Birthday” spot, a girl sits in front of her locker, questioning whether her classmate truly cares about her birthday or just wanted a Tic Tac. Similarly, the other two print spots, “Funny” and “Be Right,” feature a man at the laundromat wondering whether his friends truly find him funny, and a woman slouched on the train as she ponders whether she’s actually always right. The questions appear written out in bold, pastel typeface, with each figure scrutinizing the words.




Ford: Pocket Mustang

Sat, 24 Jun 2017 18:33:15 +0000

Pocket Mustang

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A web-based app lets you unleash your inner wild child by transforming your smartphone into your very own high octane, tire-eating Ford Mustang – all you need is your phone and a tabletop.

Pocket Mustang

class="media-vimeo-player" width="870" height="489" title="Pocket Mustang" src="//player.vimeo.com/video/208066548?portrait=0&title=0&byline=0&color=cbcbcb" frameborder="0" allowfullscreen>Video of Pocket Mustang



Libre by Nexus: Frame

Fri, 23 Jun 2017 18:09:21 +0000

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Libre by Nexus: Onesie

Fri, 23 Jun 2017 18:06:52 +0000

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Libre by Nexus: Rattle

Fri, 23 Jun 2017 18:03:00 +0000

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Afghanistan Ministry of Health: Immunity Charm

Fri, 23 Jun 2017 16:57:48 +0000

Afghanistan Ministry of Health: Immunity Charm

class="media-vimeo-player" width="870" height="489" title="Afghanistan Ministry of Health: Immunity Charm" src="//player.vimeo.com/video/222696523?portrait=0&title=0&byline=0&color=cbcbcb" frameborder="0" allowfullscreen>Video of Afghanistan Ministry of Health: Immunity Charm



Mercedes: #4fathers

Fri, 23 Jun 2017 16:37:38 +0000

"Stwór" #4FATHERS - Mercedes-Benz Polska

class="media-youtube-player" width="870" height="489" title=""Stwór" #4FATHERS - Mercedes-Benz Polska" src="//www.youtube.com/embed/lVJURoLHPHI?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of "Stwór" #4FATHERS - Mercedes-Benz Polska



Bank of America: It’s on Sale

Fri, 23 Jun 2017 16:12:43 +0000

#MLBmemorybank: It’s on Sale.

class="media-youtube-player" width="870" height="489" title="#MLBmemorybank: It’s on Sale." src="//www.youtube.com/embed/WYeG1PkVnA4?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of #MLBmemorybank: It’s on Sale.



Russell Hobbs: The Art of Living

Fri, 23 Jun 2017 15:36:34 +0000

The Art of Living by Russell Hobbs

class="media-youtube-player" width="870" height="489" title="The Art of Living by Russell Hobbs" src="//www.youtube.com/embed/sdtFnInsJ70?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of The Art of Living by Russell Hobbs



Telenor: Words Hurt! Stop Cyberbullying!

Fri, 23 Jun 2017 15:19:36 +0000

Words hurt, even if it’s just online.

Cyberbully is a grave matter all over the world, even so in Bangladesh where 47% of the nation’s growing online culture has faced some form of cyberbullying.

To address this issue, we’ve created an anti-cyberbullying campaign for Grameen Phone/Telenor, the largest mobile operator in Bangladesh. Grameen Phone’s massive customer base and presence as a trustworthy national brand makes them perfect for this campaign to be highly impactful.

Often, online forms of violence are not considered consequential or problematic, leaving many anti-cyberbullying messages to be ineffective. Our campaign addresses this head on by drawing shocking parallels between cyberbullying and physical torture. The graphic depiction of online violence in such visceral fashion instantly draws attention to the issue while also establishing a coherent message – cyber violence is just as real as any other kind.

Grameen Phone’s campaign is the first step to combating this issue. Further collaborations with Bangladesh’s national ITC division are underway to take this campaign forward and create a hotline to address cyberbullying.

Words Hurt! Stop Cyberbullying!

class="media-youtube-player" width="870" height="489" title="Words Hurt! Stop Cyberbullying!" src="//www.youtube.com/embed/g8o1nIkYSVM?wmode=opaque&modestbranding=1&rel=0&showinfo=0&theme=light&color=white" frameborder="0" allowfullscreen>Video of Words Hurt! Stop Cyberbullying!