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Where Interactive Advertising Begins

Last Build Date: Fri, 24 Mar 2017 23:06:20 +0000


AffinityAnswers Expands to Germany, UK; AppsFlyer’s New Analysis Tool; SourceMedia Adds Data-Driven Products; Ad Serving, Direct Deals & OTT Drive SpotX’s Growth; Jenny Jones Joins Telmar NA

Fri, 24 Mar 2017 22:46:37 +0000

AffinityAnswers Expands to The UK and Germany. AffinityAnswers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide, announced it has expanded its offerings to the UK and Germany programmatic data markets. AffinityAnswers analyses hundreds of [...]