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Where Interactive Advertising Begins



Last Build Date: Fri, 20 Apr 2018 14:00:41 +0000

 



Tapjoy Study: Exploring the Effect of Rewarded Ads on User Value

Fri, 20 Apr 2018 14:00:41 +0000

New “Maximum Impact Report” finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of rewarded ads. Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app […]

The post Tapjoy Study: Exploring the Effect of Rewarded Ads on User Value appeared first on Adotas.




The London Media Exchange (LMX) to Partner with Ternio Blockchain to Provide Verification and Transparency into Media Costs

Thu, 19 Apr 2018 16:02:32 +0000

Ternio, a company providing a scalable transparency solution for programmatic advertising, announced it will enter into a preliminary agreement to integrate its blockchain solution on The London Media Exchange. LMX, the first European forwards and options market, is partnering with Ternio in order to evaluate a first of its kind blockchain verification technology that will […]

The post The London Media Exchange (LMX) to Partner with Ternio Blockchain to Provide Verification and Transparency into Media Costs appeared first on Adotas.




1Q18 EMEA ISG Index Reveals Sourcing Slump in Anticipation of GDPR

Wed, 18 Apr 2018 14:11:30 +0000

The 1Q18 EMEA ISG Index™ released by Information Services Group, a global technology research and advisory firm, found the sourcing market in Europe, Middle East and Africa slumped in the first quarter of 2018 as European enterprises focused attention and discretionary spending on preparations for the EU’s General Data Protection Regulation (GDPR), set to take […]

The post 1Q18 EMEA ISG Index Reveals Sourcing Slump in Anticipation of GDPR appeared first on Adotas.




What GDPR Means for Email Marketing

Tue, 17 Apr 2018 14:58:46 +0000

SmartFocus,a responsive messaging platform, has produced a white paper, IMPROVING CUSTOMER ENGAGEMENT, Through Time-Based Email Targeting,that will help any marketer who sends out emails contend with the new European data rules. SmartFocus analysed 1.4 billion marketing emails, based on aggregated, anonymized data from major UK-based retailers. The findings shed new light on the best times to contact different categories […]

The post What GDPR Means for Email Marketing appeared first on Adotas.




Tech Talk #2:  Cookie Syncing–A treat for advertisers

Mon, 16 Apr 2018 14:57:17 +0000

Adotas is pleased to offer a series of Tech Talks that provide insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO of LoopMe. When it comes to marketing tech, one of the more technical terms used is “cookie syncing”. How does this aspect of technology […]

The post Tech Talk #2:  Cookie Syncing–A treat for advertisers appeared first on Adotas.




Vestorly: Quadrupling Click-Through Rates with AI

Fri, 13 Apr 2018 11:37:40 +0000

It’s a challenge any business without a multi-million dollar marketing budget faces: How can you get your customers to pay attention to me online when they’re being bombarded by content on Facebook, Twitter, Instagram, Snapchat, Email, Push notifications, and endless other new apps? Just send your audience content they want. Easier said than done? Don’t be […]

The post Vestorly: Quadrupling Click-Through Rates with AI appeared first on Adotas.




Q&A with Daina Middleton Exploring Where Marketing & Advertising Are Headed

Thu, 12 Apr 2018 14:27:35 +0000

  Adotas is pleased to present a Q&A with Daina Middleton (pictured left), CEO of Ansira. Q: Where do you see marketing/advertising going in 2018? Are there any notable trends in the industry? A: Social Participation Sophistication: 2018 may well signal the decline of the overall influence of social media as a passive participation marketing platform. […]

The post Q&A with Daina Middleton Exploring Where Marketing & Advertising Are Headed appeared first on Adotas.




Lauren Fry Rejoins Simulmedia

Wed, 11 Apr 2018 15:47:42 +0000

Lauren Fry Rejoins Simulmedia in new Position of VP Customer Success and Business Analytics. Becomes Third Senior Executive to Return to Streaking Data-Targeting National TV Company. Simulmedia, a company focusing on data-optimized national TV campaigns that deliver superior performance for major brands, today announced that Lauren Fry (pictured left) has rejoined the company in the new Position […]

The post Lauren Fry Rejoins Simulmedia appeared first on Adotas.




Ooyala & MPP Global Team Up for Video Revenue; Fyber Enriches Audience Vault; Connekt and Verance Partner on End-to-End ATSC 3.0 Advertising Solutions

Wed, 11 Apr 2018 15:23:20 +0000

Ooyala and MPP Global Team Up to Increase Worldwide Video Revenue for Clients MPP Global, the provider of eSuite, the world’s smartest subscription platform, and Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, announce their worldwide partnership to bring a suite of services for broadcasters, operators and […]

The post Ooyala & MPP Global Team Up for Video Revenue; Fyber Enriches Audience Vault; Connekt and Verance Partner on End-to-End ATSC 3.0 Advertising Solutions appeared first on Adotas.




The Facebook Fallout: How Will Ads + Advertising Be Affected?

Tue, 10 Apr 2018 13:15:10 +0000

Anyone who hasn’t been living in a cave on a remote island with absolutely no cellular signal has heard that Facebook is in trouble right now. The Cambridge Analytica data security scandal and closely-related, election-related activities and allegations have shone a spotlight on the data collection and usage practices of the social media giant. Facebook’s […]

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