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Stuart Bruce PR blog | The future of public relations in a digital age



Public relations, corporate communications, digital and social media - blogging since 2003.



Last Build Date: Tue, 19 Sep 2017 07:34:12 +0000

 



What can PR learn from living with Alexa?

Sat, 16 Sep 2017 12:42:05 +0000

Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses… Continue Reading

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Why it isn’t time to kill the personal website

Fri, 11 Aug 2017 14:33:47 +0000

Transcript of ‘Why it isn’t time to kill the personal website’ I’ve just read an article on The Next Web entitled “Time to kill the personal website” and I couldn’t disagree more. I understand the arguments that they are making… Continue Reading

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The State of Social Media in 2017

Mon, 24 Jul 2017 00:08:30 +0000

“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading

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Google and UNHCR team up to answer five most common questions on Syria

Mon, 22 May 2017 08:03:07 +0000

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive… Continue Reading

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Corporate reputation of FTSE350 worth £1 trillion to UK economy

Fri, 19 May 2017 17:07:35 +0000

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational… Continue Reading

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Die! AVEs! Die! Die! Die!

Fri, 19 May 2017 09:47:42 +0000

I’ve been telling the PR industry for some time now that things can’t go along as they are…. business as usual while mainstream media goes to hell in a hand basket. This week it hasn’t been business as usual because… Continue Reading

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How PR and corporate communications can use animated gifs

Thu, 16 Mar 2017 15:31:32 +0000

In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive with movement. As public relations and corporate communications needs to become increasingly more visual gifs… Continue Reading

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PR professionals’ skills and competencies not fit for modern future proof public relations

Wed, 08 Mar 2017 12:46:25 +0000

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern… Continue Reading

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Brexit and Trump are result of the failure of professional politics and communications

Fri, 11 Nov 2016 13:48:44 +0000

Like millions of people around the world I’m horrified by the election of Donald Trump as the next president of the United States. In the UK we’ve already experienced an election with even more horrific consequences when we voted to… Continue Reading

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Digital PR spend increases significantly, but still not enough investment in training

Thu, 06 Oct 2016 17:00:31 +0000

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main… Continue Reading

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