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A PR Guy's Musings - Stuart Bruce



Corporate communications, public relations and social media - blogging since 2003.



Last Build Date: Fri, 11 Aug 2017 14:47:15 +0000

 



Why it isn’t time to kill the personal website

Fri, 11 Aug 2017 14:33:47 +0000

Transcript of ‘Why it isn’t time to kill the personal website’ I’ve just read an article on The Next Web entitled “Time to kill the personal website” and I couldn’t disagree more. I understand the arguments that they are making… Continue Reading



The State of Social Media in 2017

Mon, 24 Jul 2017 00:08:30 +0000

“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading



Google and UNHCR team up to answer five most common questions on Syria

Mon, 22 May 2017 08:03:07 +0000

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive… Continue Reading



Corporate reputation of FTSE350 worth £1 trillion to UK economy

Fri, 19 May 2017 17:07:35 +0000

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational… Continue Reading



Die! AVEs! Die! Die! Die!

Fri, 19 May 2017 09:47:42 +0000

I’ve been telling the PR industry for some time now that things can’t go along as they are…. business as usual while mainstream media goes to hell in a hand basket. This week it hasn’t been business as usual because… Continue Reading



How PR and corporate communications can use animated gifs

Thu, 16 Mar 2017 15:31:32 +0000

In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive with movement. As public relations and corporate communications needs to become increasingly more visual gifs… Continue Reading