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A PR Guy's Musings - Stuart Bruce



Corporate communications, public relations and social media - blogging since 2003.



Last Build Date: Fri, 11 Nov 2016 15:38:05 +0000

 



Brexit and Trump are result of the failure of professional politics and communications

Fri, 11 Nov 2016 13:48:44 +0000

Like millions of people around the world I’m horrified by the election of Donald Trump as the next president of the United States. In the UK we’ve already experienced an election with even more horrific consequences when we voted to leave the European Union with absolutely no plans for how we’ll succeed in doing so. […]



Digital PR spend increases significantly, but still not enough investment in training

Thu, 06 Oct 2016 17:00:31 +0000

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. The PRCA (Public Relations and Communications Association) worked with YouGov […]



Pokémon Go for PR and communications

Tue, 12 Jul 2016 15:10:16 +0000

Despite only officially being available in Australia, New Zealand the USA Pokémon Go has taken the world by storm. So how is the PR and communications world responding? I’ve seen a couple of great examples. The first is this fantastic tweet from the Trades Union Congress, which is the federation of most UK trade unions. […]



PR measurement by valuing intangible assets–brand and reputation

Fri, 20 May 2016 10:17:25 +0000

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is […]



Microsoft Surface Book is the ultimate road warrior laptop

Tue, 03 May 2016 10:38:49 +0000

I like gadgets. I like getting new mobiles and laptops, but have never understood Apple mania. How can anyone possibly fall in love with a phone or a laptop? And then I got a Microsoft Surface Book. I’d wanted one since the launch, but when the time eventually arrived for me to replace my trusty […]



Seven things PR professionals can do to empower women on International Women’s Day

Tue, 08 Mar 2016 08:56:16 +0000

PR professionals should use International Women’s Day to think about what they can do to help empower women to succeed in the public relations business. Campaign to end the gender pay gap and take action to at least stop in your workplace. You’re a professional communicator so be professional. Eliminate all sexist language and avoid […]



Talking PR in Moscow, Davos and Leeds

Fri, 12 Feb 2016 16:46:46 +0000

I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit. The conference […]