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A PR Guy's Musings - Stuart Bruce



Corporate communications, public relations and social media - blogging since 2003.



Last Build Date: Tue, 28 Mar 2017 13:36:38 +0000

 



How PR and corporate communications can use animated gifs

Thu, 16 Mar 2017 15:31:32 +0000

In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive with movement. As public relations and corporate communications needs to become increasingly more visual gifs… Continue Reading



PR measurement by valuing intangible assets–brand and reputation

Fri, 20 May 2016 10:17:25 +0000

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA… Continue Reading



Microsoft Surface Book is the ultimate road warrior laptop

Tue, 03 May 2016 10:38:49 +0000

I like gadgets. I like getting new mobiles and laptops, but have never understood Apple mania. How can anyone possibly fall in love with a phone or a laptop? And then I got a Microsoft Surface Book. I’d wanted one… Continue Reading