Subscribe: A PR Guy's Musings - Stuart Bruce
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A PR Guy's Musings - Stuart Bruce

Corporate communications, public relations and social media - blogging since 2003.

Last Build Date: Mon, 17 Oct 2016 07:00:54 +0000


Digital PR spend increases significantly, but still not enough investment in training

Thu, 06 Oct 2016 17:00:31 +0000

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. The PRCA (Public Relations and Communications Association) worked with YouGov […]

Pokémon Go for PR and communications

Tue, 12 Jul 2016 15:10:16 +0000

Despite only officially being available in Australia, New Zealand the USA Pokémon Go has taken the world by storm. So how is the PR and communications world responding? I’ve seen a couple of great examples. The first is this fantastic tweet from the Trades Union Congress, which is the federation of most UK trade unions. […]

PR measurement by valuing intangible assets–brand and reputation

Fri, 20 May 2016 10:17:25 +0000

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is […]

Microsoft Surface Book is the ultimate road warrior laptop

Tue, 03 May 2016 10:38:49 +0000

I like gadgets. I like getting new mobiles and laptops, but have never understood Apple mania. How can anyone possibly fall in love with a phone or a laptop? And then I got a Microsoft Surface Book. I’d wanted one since the launch, but when the time eventually arrived for me to replace my trusty […]

Seven things PR professionals can do to empower women on International Women’s Day

Tue, 08 Mar 2016 08:56:16 +0000

PR professionals should use International Women’s Day to think about what they can do to help empower women to succeed in the public relations business. Campaign to end the gender pay gap and take action to at least stop in your workplace. You’re a professional communicator so be professional. Eliminate all sexist language and avoid […]

Talking PR in Moscow, Davos and Leeds

Fri, 12 Feb 2016 16:46:46 +0000

I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit. The conference […]

How to use virtual reality for public relations

Thu, 11 Feb 2016 11:55:10 +0000

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. I want to strip away the hype digital […]