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Preview: The Ex Files

The Ex Files

Are You Experiential?

Published: 2008-09-07T17:21:46-04:00


Hell Cuts of the Army


“Hell, Yes, We Will Go... shave our heads for a free video game!" That was the public’s response to Ubisoft and a promotion for the game publisher's Brothers in Arms: Hell's Highway. For the first phase of the game’s launch,...

Takin' Care of Buseyness


Sometimes, the medium is the message, and other times the medium is the messed celeb. The latter is the strategy entrepreneurial phone company GotVMail took when it hired Gary Busey as its viral messenger for a series of 40 or...

Meow Mix: Match & Make a Million


To find the Brett Somers-Charles Nelson Reilly of human-cat coupledom, Del Monte’s Meow Mix is holding a mobile tour that could culminate in a $1 million match game airing on GSN this fall. The “Think Like a Cat” campaign was...

Hard out Here for a Stumping Chimp


If you thought you glimpsed a hedgehog on camera at a presidential primary or, ahem, caucus, odds are it wasn’t porn star Ron Jeremy. A soon-to-debut video game has been sending people in animal costumes around to campaign hot zones...

Philly Teaser Stakes


When the public response to your marketing effort is, “WTF?” it generally means you’ve wasted your wad on some wannabe-Fellini creative director. But getting people to ponder is the point of The Franklin Institute of Science's rebranding effort. Agency Red...

To Live and Diebold in L.A., N.Y.


Still can't shake that hanging-chad envy? HBO Films is dragging a dozen of those Florida voting booths that starred in the 2000 president election to L.A. and N.Y. There, the people can punch the chad out of butterfly ballots to...

What Elena Said!


Here's what Panasonic and agency Renegade, N.Y., have been up to. I'd write a story for Ex Files, but our Web editor beat me to it! Becky (

Pork, Beans & Rock 'n' Roll


Food fight! The band Weezer is engaging fans in a virtual food fight at music community Buzznet to promote a new single called "Pork and Beans." Users start slinging the sludge by visiting, where they get a code that...

Up With Bottoms!


Blame Seinfeld episode 155 if you wish, because ever since it aired, "muffin tops" have been viewed as the icing on the cake (and we don't mean the type that results from ladies squeezing their trunk junk into too-tight, low-rise...

Sexman, Meet the Love Guru...


Meet the new David Manning! Web 2.0 has its very own earnest, excitable movie critic, and he absolutely gushes about The Love Guru! If you're not familiar with "Sexman," he makes video film reviews from his bedroom--or, at least, somebody's...