Last Build Date: Thu, 29 Mar 2012 22:53:08 PDT
Fri, 06 Jan 2012 22:24:03 PSTMany customers and people have asked me these questions before: “What is the average bounce rate of websites”? “Is my bounce rate good or bad”? In fact, I don’t really know what is the exact answer to the first question. First of all it really depends on what type of websites you have and the industry you are in. Also, where they are coming from and also what source or keywords they found you and enter your site. If it is brand keywords, then I would think most websites definitely have a bounce rate of less than 10%. If not, your brand is either a generic word, there are other companies with the same brand name or you have a serious problem with your brand. if it the source is broader or more generic, then a high bounce rate is definitely understandable. On average, I would think that a 30 to 40% bounce rate is acceptable across all sources.Actually, what is exactly bounce rate? This is also one question that I have been asked many times before as well and I bet most people don’t exactly know what is bounce rate and how it is measured. Bounce rate as defined by Wikipedia is:The percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software. whereRb = Bounce rateTv = Total number of visitors viewing one page onlyTe = Total entries to pageA visitor may bounce by:Clicking on a link to a page on a different web siteClosing an open window or tabTyping a new URLClicking the "Back" button to leave the siteSession timeoutA commonly used session timeout value is 30 minutes. In this case, if a visitor views a page, doesn't look at another page, and leaves his or her browser idle for longer than 30 minutes, they will register as a bounce. If the visitor continues to navigate after this delay, a new session will occur.The bounce rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the bounce rate for a web site is the number of web site visitors who visit only a single page of a web site per session divided by the total number of web site visits.Now back to the question again. What is the average bounce rate? Most online sources I have read have reported an average bounce rate of around 40%. There’s quite a lot of articles on Google that will tell you what is the average bounce rate. Kissmetrics report an average bounce rate of 40.5% and they’ve got a cool infographics and pdf regarding this topic. Enjoy. [...]
Fri, 06 Jan 2012 21:33:25 PSTWhy waste time on something that you are not good at? Outsourcing to many companies and executives definitely looks like a good idea. Outsourcing is a business practice where companies outsource/contract out selected or part of their business operations to other companies that specialise in those operations in order to lower cost and improve efficiency. Outsourcing can definitely help companies save time, money, space and also the need for training. Outsourcing as a business function was first formally introduced as a business strategy in 1989, this practice’s origins began in the aftermath of World War II. Today, countries such as India and China is the world’s leading outsourcing countries.Many companies today are still utilising outsourcing for the above benefits. However like a coin, there’s always two sides to outsourcing, the good and the bad. On the bad side, outsourcing can bring about bad customer service and poor service or product quality. Many companies and executives today are finding that outsourcing does not really provide the cost and time savings they had hoped for. Many are finding that they are being burdened by the inflexibility of contracts as well as factors such as rising shipping and transportation costs. Most importantly, outsourcing ultimately hurts your economy back home where jobs back home are loss to foreign countries and this is a big and concerning issue in most countries today including back here in Australia.This is why there’s been call and action by both people, governments as well as businesses to bring the jobs back home. Some have call this phenomenon as ‘backshoring’ and ‘reinsourcing’. To me, I think this is definitely a good idea as companies can provide better customer service, dedicated customer support and also better quality as well. And of course, we get to keep our jobs back home and ultimately, this benefits our economy! [...]
Thu, 22 Apr 2010 05:11:47 PDT(image) Marketers and CEOs, how do you grow your brand or your company's market share & sales volume? A few years ago, I posted on my blog titled 'what is your marketing iq?' which has all the answers. The answer is actually quite simple, so simple that most don't know the answer. Most company would think that the answer is to get existing customers to increase their purchase frequency i.e. buy more from you or by increasing customer loyalty. This is why so many companies allocate a substantial amount of their marketing budgets towards customer loyalty program. But in fact, this is not true. The answer to growth is to actually get more customers or buyers. This is not too hard to understand, imagine there are a 1000 people in your market and you have 700 people who are your customers. This is 70% of the market share and thus making you the market leader. Having 100 out of a 1000 people buying multiples times from you still doesn't change the fact that you only have 10% market share. Simple, isn't it?
Wed, 21 Oct 2009 03:15:05 PDT(image) No need to pay SEO agencies big money to optimise your website or keep searching the internet on how to do Search Engine Optimization (SEO) yourself. Google has now published its own SEO documentation which you can now Do It Yourself (DIY). What a better way to get a SEO documentation from Google instead of paying big bucks to SEO agencies where most of them give you the same kind of information/guidelines that are already widely available out on Google itself. I guess the money paid to agencies is at least they can project manage it for you and make sure that you are doing the right thing and you don't have to worry. This is the same as paying migration consultants where most if not all migration information is on the internet or the immigration government site but yet you want to have the peace of mind paying the expert to do the right thing for you so you don't have to worry about it. You can download Google's search engine optimization starter guide here or directly from www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf.
Mon, 08 Jun 2009 04:06:51 PDT(image) Over the years, I have been selling search advertising/marketing and one of the ways necessary to better sell especially to businesses that are new to search is to prove that it is a far more cost effective way of advertising as compared to many other forms of advertising mediums. Not too long ago, I posted a short but important blog post on my company's blog that search advertising is the most cost effective method of advertising. The study done by Piper Jaffray shows that the cost per lead from the search engines is a fraction of the cost of email marketing, direct mail, online banners or yellow pages.
Fri, 16 Jan 2009 03:59:06 PSTRecently, I have been spending a lot of my time over the last few months, researching and experimenting, on how to get on the 1st page of the Google local business results. Many of my successful listings are through constant testing & experimentation.Google’s local business listings is a great opportunity to get yourself up in the rankings of Google for your relevant geographical keywords much easier and quicker than Search Engine Optimisation (SEO) and the best thing of all, it is free!Here are some proven techniques/ways that I have used to get many of my own and clients’ websites successfully on the local business listings:1. Get as many free listings in the local directories as possible. One tip to find these local directories is to check the ‘web pages’ under the details of the local business listings. Sometimes these web pages will show you the local directories they are listed on.2. Optimise the title/name in the local directories for the keyword you want, eg if you want to rank for ‘Sydney Widgets’, have this in your title/name.3. Same with the above, optimise the company/organization name in the local business centre for your keyword. (I got a successful listing for a couple of keywords just by optimizing the name, of which these keywords ranking for don’t even have a website).4. Under the address information in local business centre, make sure you have the city location chosen as the city you want listing for.5. Under the description in the local business centre, optimise it for the keywords you want. Of course, don’t spam it!6. Under the categories of the local business centre, choose the most relevant category. Also, you can add in manually the category. In this case, add in ‘Sydney Widgets’.7. When you upload your photos, try to optimise it (name of the file) for the keyword as well (I guess all of what I have mentioned are some basics of Search engine optimization (SEO)8. Make sure you enter in as many details as possible in the local business centre, example hours of operations, payment options, upload photos & videos if you have, and other additional details as well. The more details you put in, the more the Google local business centre’s algorithm will see you as a serious listing and therefore making your listing more successful.9. Try to add coupons if you can as this will definitely help. As mentioned before, videos will also help a lot.10. Reviews seem like one of the important criteria that Google looks at when assigning rankings on the local business ads results. Try to encourage reviews from your customers. Don’t fake it! Google can easily find out and you may get yourself booted out from your local map listings. I have seen in many successful listings where there are no reviews. However, try to encourage reviews anyway as reviews does help promote your site to other potential visitors/customers as well.11. Obviously, example to be successful in the listings for ‘Sydney widgets’, your site content should be ‘Sydney widgets’ relevant.12. Basics of SEO - optimise the title, meta description and keyword tags for your keywords.13. There are occasions where your listing may disappear, log into your local business centre again and update it again (example, re-upload photos, re-edit your description etc) and it should come back up again in an hour or so (from my experience)14. I do believe that part of the local business listings’ algorithm, Google does look at external links going to your site as well. Example, if you have other sites linking to you with the link text ‘Sydney widgets’, I am sure this will help as well.Below are some other techniques which I have not used listed by others that have said to improve the local business results:• Include your phone number whenever you write a description of your company on a third party website.• Include your address and phone number at the bottom of every page.• Include [...]
Tue, 16 Dec 2008 02:55:23 PST(image) My company e-channel is now no.1 under Google's local business listings for keywords such as: search engine marketing Adelaide, search engine optimisation Adelaide, search engine optimisation Sydney, search marketing agency Adelaide & Sydney. This is indeed some great positions to get in Google and an early Xmas present. After some testing and playing around, I have also managed to get my own home address listed in Google's LBA for the keyword search marketing agency Adelaide. Next posting, I will write up on how to get into the local business results and how to optimise for it after months of experimentations.
Wed, 10 Dec 2008 05:24:49 PST(image) We now all know that there is brand increase by using Search Engine Marketing (SEM). This has been proven previously before a report titled brand lift of search conducted by Enquirosearch.com back in 2007. This year Google in April 2008 together with Media Screen has releases a study titled ' Brand Value of Search '. The study was done on the consumer packaged goods industry and proves that employing search marketing as an advertising vehicle will positively impact a brand's key metrics.
The key takeaways are: Search build brands
I do agree that most of its key takeaways are accurate except for the last point where impressions provide free brand lift. My reasoning for that is your ad might record an impression but it does not mean that the search user will see your ad. i.e. He/she might be looking at only the first 5 listings and if your ad is on the bottom 5; the searcher will not see your ad. Therefore, this impression recorded is not true. So if the searcher didn't see your ad, why would it provide free brand lift?
Fri, 11 Apr 2008 01:50:29 PDT(image) While there are differences between Search Engine Optimisation (SEO) and Pay Per Click (PPC). There are in fact a lot of similarities between the both of them. I have come up with a comparison table below during my lunch break today on the similarities of SEO and PPC using Google as an example. It is interesting to see the relevance and the linkage Google is bringing to its natural search results and its adwords advertising program. If we look at the comparison table below and think about it. This will allow us to be better search engine marketers for both SEO and PPC.
Tue, 19 Feb 2008 04:04:25 PST
Following are 20 keys to successfully marketing your product, service, and business online.
1. Have a professional, easy-to-navigate, quick-loading design. Hire a professional design firm or at least use a good site template.
2. Have lots of quality related content.
3. Build lots of links to your Web site.
4. Build credibility and rapport.
5. Start an e-mail newsletter with quality content and send it out at least once per month.
6. If you are selling a product, have an affiliate program.
7. Once you have an affiliate program, don't forget to promote it.
8. Do whatever you can do profitably to attract large affiliates and form key strategic alliances.
9. Position yourself advantageously in the search engines.
10. Use cost-per-click (CPC) engines, but make sure you know the lifetime value (LTV) of your customers and that you do return-on-investment (ROI) checks often.
11. Supplement your affiliate advertising with both online and traditional advertising, but track results and always do ROI checks.
12. Advertise using CPM channels to build brand recognition, but put profitability before brand recognition.
13. Offer yourself as a resource to the media as an expert in your niche.
14. Hire a great publicity firm or bring an experienced publicist in-house.
15. Use autoresponders to maintain constant contact with prospective customers.
16. Remember that business is all about relationships and communication. Always work to build more relationships, and once they are built, make sure you are in continuous contact with your prospects, customers, strategic alliances, suppliers, investors, and the media.
17. Encourage word of mouth among your customers.
18. Have superior customer service and have staff to answer all incoming e-mails within 24 hours.
19. Send out periodic e-mail follow-ups making sure your customers are happy and asking them for feedback on your product and the service your company has provided.
20. Blog frequently with quality content.
from the book Zero to One Million by Ryan P. Allis
Sat, 26 Jan 2008 04:43:53 PST(image) You gotta have a look at this Holland departmental store's website. Interesting and innovative web marketing. Take a look at HEMA's product page. wait a couple of seconds and watch what happens. Don't scroll... the page moves itself...
Tue, 22 Jan 2008 04:06:24 PST(image)
Mon, 14 Jan 2008 22:50:52 PSTFor us marketers, we all do know or speak about as to how search marketing helps in increasing brand awareness or ‘lifting’ your brand. For the sales guys, this has been used constantly to get prospects to advertise in the search engines. However, there has never been any research to prove that “Yes, search marketing does lift your brand”. Finally, Enquiro has proven this last year. The research company ran an online survey and interact with a mocked up Google Search Engine Results Page (SERP) in order to test the effects of branding through Search.
Sat, 20 Oct 2007 06:26:07 PDT(image) In my previous post, advertising frequency: how many times is it effective? I've discussed the number of times a user needs to see an ad before he/she will take action. In this case, the best action would be a purchase. 3 times, 7, 10 or 20 times? you debate. At marketing studies, they would argue/prove that consumers were, on the average, exposed to the ad creative 16.9 times (17) before making the purchase.
Wed, 18 Jul 2007 06:37:28 PDTWanna get stinkin rich? SmartCompany.com.au has an article today telling you the 10 ways to get dirty stinkin' rich by learning from the some of Australia's richest entrepreneurs. SmartCompany is Australia's online magazine for entrepreneurs & SMEs and it's worth subscribing to their email newsletter.Be prepared to work and work and workThe secret of most successful entrepreneurs is not that they are particularly smart or insightful. Rather, most have an incredible capacity for work. Most successful entrepreneurs still work seven days a week, even when they have made their millions. Gerry Harvey even turned his favorite holiday spot at Byron Bay into a luxury resort – money never rests.Be a serial entrepreneurFew of Australia's richest business people strike it lucky on their first try. Queensland billionaire Terry Peabody, who now runs waste management business Transpacific, has successfully floated three companies, including a cement business and a truck company.Seven Network boss Kerry Stokes tried everything from trucking and property development before becoming a media mogul. Perth billionaire Stan Perron has tried his hand at earthmoving, ice rinks, airlines and car retailing.Even when they find a particularly successful venture, the stinking rich always keep their fingers in a number of pies.Be prepared to take at least one big riskEvery stinking rich person had at least one moment early in their career when everything was on the line – all their money, all the bank's money, their house, their reputation and their future.Aussie Home Loans founder John Symond put everything into his first business, Mortgage Acceptance Group, and lost $10 million, his home and his marriage when it collapsed. He's now worth almost $600 million, which goes to show you can survive, and prosper, even if your big gamble fails.Follow your passion and skillsCan't decide which type of billion-dollar business you want to be in? Start by thinking about the things that you really love. Love fashion? Then start a fashion label, just like Sass & Bide founders Sarah-Jane Clarke and Heidi Middleton did.Bruce Gordon followed his love of entertainment (he was once a stage magician) into the film industry before building the WIN regional television empire. Tasmanian Allen Hansen loved diving for abalone, so he built one of Australia's largest seafood companies.Cool, dispassionate analysis is important in building a business, but some good old-fashioned enthusiasm is also essential, particularly to get you through the tough times.Build networksIt is incredible how many of Australia's most successful business people are old friends. John Singleton and Gerry Harvey? They backpacked together through Europe. Solomon Lew and Lindsay Fox? Old friends. Jack Cowin and Brett Blundy? They know each other well and are co-investors in Sydney Harbour Bridge tourist attraction BridgeClimb.Networking can sometimes be a time-consuming (and even boring) process, but having influential friends is always an asset.Go it aloneWhen you are trying to grow your company quickly, there is a huge temptation to sell a slice of the business in order to fund expansion. Don't do it.People like Richard Pratt, Lindsay Fox, David Hains and Harry Triguboff are billionaires because they have resisted the temptation to sell out to venture capitalists or investment bankers.If you do have to float or sell shares in your business, make sure you keep a majority stake. The stinking rich don’t manage by committee.Anticipate future trendsOne of the richest men in the world, Microsoft founder Bill Gates, built an empire by knowing what consumers want before they know themselves. The Australian business scene i[...]
Sat, 14 Jul 2007 10:24:23 PDT(image) Corporate Social Responsibility (CSR) in its marketing form is call social marketing. CSR is about doing all the good things for the good of the organisation. Looking at it this way, it is really another form of marketing where the organisation is marketing and conducting business for the social goods. Social marketing has 3 major components: proactive CSR activity, promoting charities and good causes, and encourage others to give support to charity as well as participate in projects, communities or group for the good of society and environment.
Thu, 12 Jul 2007 06:22:53 PDT(image) Bad communication is a problem. No communication is unforgivable.
Fri, 06 Jul 2007 10:58:00 PDT(image) For too many years, Yahoo is always second, behind search giant Google. Yahoo has always been the follower of Google such as its successful adsense and adwords program. However, it looks like Yahoo is finally leading a new way in its recent launched of SmartAds, an advertising product that will allow marketers to offer custom and relevant advertisements on the fly based on a user's behaviour.
Here's how it works, for example, if a user is browsing for hybrid cars in Yahoo Autos and had previously selected San Francisco as his or her default location in Yahoo Weather, Yahoo's SmartAds platform can assemble and deliver a display ad in real time to showcase a hybrid vehicle from a major auto brand, as well as local dealer information and current lease rates.
Yahoo SmartAds will utilise demographic, geographic and behavioral targeting to create more relevant advertisements for the user. Using the new technology, ads will be created on the spot, utilising several known factors about a user, including recently-visited sites, location, age, and income. The search engine's recent $680 million acquisition of Right Media will allow SmartAds to appear on the ad provider's extensive advertising network
Here's Yahoo's Press Release on SmartAds.
Thu, 21 Jun 2007 06:37:01 PDTAmbush (Guerilla) marketing as defined by brandchannel.com is a term for when one brand pays to become an official sponsor of an event and another competing brand attempts to cleverly connect itself with the event, without paying the sponsorship fee and, more frustratingly, without breaking any laws.
Tue, 29 May 2007 07:58:55 PDT(image) Search engine marketers, look out. There's a new international search engine that is going to be launched soon. It's call Megaglobe.
Thu, 24 May 2007 06:39:38 PDT(image) Today I finally truly understand why salespeople in the sales department are always in conflict with the marketers within the marketing department. It's because one is out in the market and the latter is not. Sales people are the voice of the market, they are the one that truly understands what the market wants and needs. They are actively listening and have a full understanding of the market. It is this understanding that allows them to sell. In contrast, marketers are not out there. In many cases, they base their understanding from information gathered by their sales guys or from their market research team. When marketers truly think that they know the market inside out; no! often they are wrong. They only know from the outside. Put it this way, salespeople are the insiders and the marketing guys are the outsiders so to speak. Of course, I am not saying that marketers do not understand. All I am saying is that the really good marketers are the ones that listens and work together with their salespeople. It is those bad ones that will always have ever conflict because both do not think alike. Sales guys, don't get too cocky just because you can sell. You still need the marketers to provide you the marketing ammunitions to help you do your job. At the end of the day, its about integration and collaboration of both expertise.
Sat, 19 May 2007 05:08:15 PDTThe primary goal of any business is to make money and in today's world, it is not just about making money and profits. More and more large organisations are beginning to understand that there needs to be a good balance of both evil and good. Evil in the sense of making money and good where the organisation consider the interests of both environment and humanity.Why CSR? Here are some benefits of CSR:1. Enhanced reputation and brand image:Reputation is an important sustainable competitive advantage, because it is very hard to build and cannot be easily mimicked by competitors. A organisation's reputation results from trust by its stakeholders. A strong reputation in ethical environmental and social responsibility can help a organisation build this trust. Several major brands, such as The Body Shop & the Co-operative Group are built on ethical values2. Increased profit and customer loyalty:Several academic studies have shown a direct correlation between socially responsible business practices and positive financial performance:A 1997 DePaul University study found that organisations with a defined corporate commitment to ethical principles do better financially (based on annual sales/revenues) than organisations that don't.An 11-year Harvard University study found that "stakeholder-balanced" organisations showed four times the growth rate and eight times the employment growth when compared to organisations that are shareholder-only focused.According to the Millennium Poll on CSR, the majority of 25,000 people interviewed in 23 countries want organisations to contribute to society beyond making a profit.Research has shown that there is a growing desire by consumers not only to buy good and safe products, but they also want to know that what they buy was produced in a socially and environmentally responsible way such as “sweatshop-free” and child-labor-free clothing, smaller environmental impact.3. Creating new business opportunities:Experience gained through addressing CSR challenges also provides opportunities for organisations to create new business opportunities.4. Increased ability to attract and retain employees:A organisation's dedication to CSR can be an important aid to recruitment and retention compared with competitors. People want to work for a organisation that is in accordance with their own values and beliefs. 78% of employees would rather work for an ethical and reputable organisation than receive a higher salary. (The Cherenson Group, www.csreurope.org)In interviewing 150 top employees in 24 organizations, the UK consulting firm, Stanton Marris, learned that employer reputation was a key factor in accepting a job offer. 76% of those polled by the Cone/Roper Corporate Citizenship Study said a organisation's "commitment to causes" was an important consideration in deciding where to work.5. Increased productivity and morale:Committing CSR internally to improve working conditions, lessen environmental impacts can lead to increased productivity and staff morale where the workforce are more reliable, enthusiastic and efficient.6. Attracting investors and business partners:Organisations addressing ethical, social, and environmental responsibilities have easier access to capital through investors and better conditions for loans on international money markets. It is also easier to do merger/acquisition negotiations, finding business partners and suppliers as well as smoother workforce integration.A 2001 study showed that 12% of total investment in the[...]
Mon, 26 Mar 2007 06:49:25 PDTYou gotta have a look at this funny ad if you are in the advertising or marketing industry. It's all over the internet now and it's really hilarious.
Mon, 25 Dec 2006 05:48:20 PST(image) The best Christmas present for my company this season is the collection of a big amount of money from various projects which had been owed to us for quite some time. Some of these overdue have been more than 90 days. While the collection of this money has been a big cash present for us; there are still a couple of bad debts which had yet to be recovered.
Sat, 09 Dec 2006 00:32:45 PST(image) My company recently tried out Google's new Click-to-Call advertising program and it turned out both a comedy and a disappointment.