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Preview: Joe Wikert's Publishing 2020 Blog

Joe Wikert's Digital Content Strategies



An industry critic's view of our rich content future



Updated: 2016-11-06T14:39:30-05:00

 



Amazon Rapids and the dumbing-down of reading

2016-11-06T14:37:50-05:00

At first I thought it was an SNL parody about ebooks for kids. We’re so addicted to info snacking, seemingly less able (and interested) in focusing on long form reading, so let’s create a new platform that helps foster even...

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Here’s a better model for book search and discovery

2016-10-16T11:40:00-04:00

How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on your site. Visitors simply type in a topic and relevant titles from your catalog are...

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Google experiments with book discovery…and fails

2016-10-01T16:19:49-04:00

Even though you probably never stray from the Kindle reader app I’d like to encourage you to expand your horizons. It’s a good idea to keep an eye on Apple’s iBooks and Google Play, for example, to explore other platforms...

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2016 Trend Report: What publishers need to know

2016-09-18T11:22:25-04:00

The Future Today Institute has created a terrific, free report summarizing key technology trends and what they mean for tomorrow. I’ve embedded the report below so you can quickly flip through it. I read the whole report and highlighted the...

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How are you connecting with your customers?

2016-09-06T09:59:55-04:00

The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers....

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Why shop at a brick-and-mortar bookstore?

2016-08-21T13:03:38-04:00

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer visit to my local B&N this weekend in search of...

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What can publishers learn from Pokemon Go?

2016-08-07T10:03:43-04:00

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokemon. By now you’ve undoubtedly heard...

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The short-form content resurgence

2016-07-24T10:02:05-04:00

I remember the first time I heard the phrase “info snacking” back in 2007. It was when the Kindle launched and Jeff Bezos said his newfangled device would slow the info snacking trend and enable deeper engagement with content. The...

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Agile publishing: Creating better books through transparency

2016-07-17T10:48:01-04:00

Trade book publishing is not a complicated process. Publishers acquire the rights to publish new titles primarily through relationships with agents. Once the agreement has been signed, the process from manuscript to shipping is fairly predictable and more or less...

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Amazon extends their dominance with Audible Channels

2016-07-10T09:26:53-04:00

Even though they’re gaining momentum I’ve never been a big fan of audio books. Amazon, of course, owns the market with both Audible and Brilliance. Although it didn’t receive a lot fanfare last week, Audible introduced one of the most...

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Here’s what book publishers can learn from the podcast model

2016-06-26T14:22:11-04:00

Did you make the same mistake I did and assume podcasts are yesterday’s platform, that interest in them has plateaued (at best) and they’re not worth thinking about today? If so, here’s a short article that might help you re-think...

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Here’s how Siri, Alexa and other IPAs will revolutionize publishing

2016-06-12T08:38:55-04:00

For the past several years I’ve been writing about how containers such as books, newspapers and magazines are slowly fading away. They’ll certainly be around for many years but their relevance will slip into the background as personalized, digital content...

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Let’s take “Search Inside the Book” to a whole new level

2016-06-05T12:44:01-04:00

Do you remember when Amazon introduced both “Look Inside” and “Search Inside” functionality for books? They were such simple yet revolutionary features at the time. Before Look/Search Inside it was impossible to do a simple flip test like you could...

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Here’s how one question can improve creativity and problem solving

2016-05-22T16:41:37-04:00

If you only listen to one podcast this week make sure it’s the one embedded below. It’s one of the most inspiring and thought-provoking talks I’ve ever heard. The speaker is Bernard Roth and the talk is from a series...

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This idea is both a consumer feature and a marketing opportunity

2016-05-15T16:51:44-04:00

We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s handy, I’d like to see at least one other option when I open...

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Here’s where innovative publishers need to focus

2016-05-08T13:53:04-04:00

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the ones that have led to the modern empires of the Big Five. Some attributes will...

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Why is text-to-speech only an afterthought?

2016-04-24T11:39:47-04:00

I spend a lot of time commuting to and from work in my car and I try to use the time wisely. I cycle through a playlist of podcasts every week but I feel like I’m missing out on other...

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Here’s how indexing could evolve with ebooks

2016-04-17T14:04:59-04:00

Last month I shared some thoughts about how indexes seems to be a thing of the past, at least when it comes to ebooks. I’ve given more consideration to the topic and would like to offer a possible vision for...

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Another way to monetize ebooks

2016-04-10T12:36:33-04:00

In today’s market there are typically two methods for ebook distribution: free or paid. I’ve said before that one day we’ll see an ad-subsidized model take hold. Purists generally reject that concept, saying they won’t let advertisements interfere with their...

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What’s the missing ingredient for unlimited reading services?

2016-04-03T15:30:53-04:00

I’ve been a fan of unlimited e-reading services for at least a couple of years now. When Oyster Books went under I shifted to Kindle Unlimited. For short-form magazine content I use Texture, the offering formerly known as Next Issue....

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