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Preview: Joe Wikert's Publishing 2020 Blog

Joe Wikert's Digital Content Strategies



An industry critic's view of our rich content future



Updated: 2017-10-29T11:28:23-04:00

 



Alexa, Siri and Google Assistant: Where are VPAs leading the publishing industry?

2017-10-29T11:26:32-04:00

My daily hour+ commute to and from work enables me to take in a variety of podcasts, a bit of SiriusXM Radio and, more recently, some quality time with Google Assistant. The latter simply means I press and hold the...

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Amazon's Whole Foods acquisition is about so much more than groceries

2017-06-18T16:49:29-04:00

Yes, the grocery business is huge. And while it's one of several industries Amazon hasn't yet dominated, there's something way more significant about their acquisition of Whole Foods. This deal is about location, location, location. No, it's not just about...

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Here's how to turn book samples into a powerful B2C tool

2017-03-19T13:04:46-04:00

Book samples are one of the most under-utilized tools in a publisher or author's marketing arsenal. Most consumers will not buy a book without at least flipping through it, so many download samples before making a purchase decision. But how...

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Which digital book format has the most growth potential?

2017-02-12T13:45:23-05:00

The answer might surprise you… Amazon’s Kindle format dominates the ebook market today and it’s easy to assume that will remain the case going forward. Despite that fact, I see a number of trends indicating the digital book space could...

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Here’s another way digital could complement print

2017-01-08T13:26:28-05:00

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format...

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“The Content Trap” is the must-read book of the year

2016-12-11T11:41:56-05:00

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist...

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Amazon Rapids and the dumbing-down of reading

2016-11-06T14:37:50-05:00

At first I thought it was an SNL parody about ebooks for kids. We’re so addicted to info snacking, seemingly less able (and interested) in focusing on long form reading, so let’s create a new platform that helps foster even...

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Here’s a better model for book search and discovery

2016-10-16T11:40:00-04:00

How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on your site. Visitors simply type in a topic and relevant titles from your catalog are...

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Google experiments with book discovery…and fails

2016-10-01T16:19:49-04:00

Even though you probably never stray from the Kindle reader app I’d like to encourage you to expand your horizons. It’s a good idea to keep an eye on Apple’s iBooks and Google Play, for example, to explore other platforms...

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2016 Trend Report: What publishers need to know

2016-09-18T11:22:25-04:00

The Future Today Institute has created a terrific, free report summarizing key technology trends and what they mean for tomorrow. I’ve embedded the report below so you can quickly flip through it. I read the whole report and highlighted the...

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How are you connecting with your customers?

2016-09-06T09:59:55-04:00

The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers....

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Why shop at a brick-and-mortar bookstore?

2016-08-21T13:03:38-04:00

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer visit to my local B&N this weekend in search of...

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What can publishers learn from Pokemon Go?

2016-08-07T10:03:43-04:00

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokemon. By now you’ve undoubtedly heard...

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The short-form content resurgence

2016-07-24T10:02:05-04:00

I remember the first time I heard the phrase “info snacking” back in 2007. It was when the Kindle launched and Jeff Bezos said his newfangled device would slow the info snacking trend and enable deeper engagement with content. The...

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Agile publishing: Creating better books through transparency

2016-07-17T10:48:01-04:00

Trade book publishing is not a complicated process. Publishers acquire the rights to publish new titles primarily through relationships with agents. Once the agreement has been signed, the process from manuscript to shipping is fairly predictable and more or less...

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Amazon extends their dominance with Audible Channels

2016-07-10T09:26:53-04:00

Even though they’re gaining momentum I’ve never been a big fan of audio books. Amazon, of course, owns the market with both Audible and Brilliance. Although it didn’t receive a lot fanfare last week, Audible introduced one of the most...

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Here’s what book publishers can learn from the podcast model

2016-06-26T14:22:11-04:00

Did you make the same mistake I did and assume podcasts are yesterday’s platform, that interest in them has plateaued (at best) and they’re not worth thinking about today? If so, here’s a short article that might help you re-think...

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Here’s how Siri, Alexa and other IPAs will revolutionize publishing

2016-06-12T08:38:55-04:00

For the past several years I’ve been writing about how containers such as books, newspapers and magazines are slowly fading away. They’ll certainly be around for many years but their relevance will slip into the background as personalized, digital content...

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Let’s take “Search Inside the Book” to a whole new level

2016-06-05T12:44:01-04:00

Do you remember when Amazon introduced both “Look Inside” and “Search Inside” functionality for books? They were such simple yet revolutionary features at the time. Before Look/Search Inside it was impossible to do a simple flip test like you could...

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Here’s how one question can improve creativity and problem solving

2016-05-22T16:41:37-04:00

If you only listen to one podcast this week make sure it’s the one embedded below. It’s one of the most inspiring and thought-provoking talks I’ve ever heard. The speaker is Bernard Roth and the talk is from a series...

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