Last Build Date: Tue, 27 Sep 2016 22:45:57 +0000
Tue, 27 Sep 2016 14:00:00 +0000
This is a guest contribution from ProBlogger Expert Kelly Exeter. So you’ve written an AMAZING blog post; one you know contains everything it needs to go viral: Irresistibly magnetic headline Compelling hook Content that addresses a genuine pain point for your readers Powerful storytelling You put it out into the ...more
The post The One Reason Your Amazing Blog Post Hasn’t Gone Viral (and 8 Things You Can Do About It) appeared first on ProBlogger.
Mon, 26 Sep 2016 14:00:00 +0000
As a blogger and social media strategist, there are a few things I absolutely would not be caught dead without. I have to keep on top of a ton of tasks in all my roles, and the faster and more efficiently I can get these done, the better! Having important ...more
Mon, 26 Sep 2016 09:00:28 GMTGrow Your Blogging Income Today, I am going to continue on from episode 153 where I outlined a timeline of how I added different income streams over time. I felt like there was a little more I could say about diversifying your income in that way and growing your income. I think there are some principles that you can pull out of the story. I hope that you find these observations and words of encouragement helpful. Further Resources on How to Grow Your Blogging Income How I Diversified My Blogging Income and Became a Full Time Blogger How to Make Money Blogging Full Transcript Expand to view full transcript Compress to smaller transcript view Hey there, it’s Darren from ProBlogger. Welcome to Episode 154 of the ProBlogger Podcast where today I want to continue on from the last episode, 153, where I outlined the timeline of how I added different income streams over time. I felt like there was a little bit more I could say about diversifying your income in that way and growing your income because I think whilst hearing a story, I think there are some principles that we can pull out of this story. I hope that you find these observations and words of encouragement helpful for you. Let me get into a few thoughts on that story I have told you. Let’s start off by talking about three ways that you can grow your blogging income. You will have heard in that story three things that I’ve done over time to grow my income. The first one, probably the most obvious one in that particular story, was that I diversified my income streams. I did this right from the start, I had AdSense and Amazon Affiliate Program. One earned me a dollar a day, one earned me a few cents a day. It wasn’t really that spectacular a story, I have to admit. Along the way, you heard me tell how I added a second ad network. That was a really important moment for me where I added Chitika on top of my AdSense earnings. That almost doubled my income over night. That was a really important moment, it was an exciting day. The same thing happened when I moved from just having advertising and affiliate promotions as the bulk of my income and then started to create ebooks. Within a couple of months, I again doubled my income streams. That was a little bit more spectacular than just going from a few cents a day to a dollar a day. Diversifying your income streams is something that I think a lot of bloggers who have been blogging for a while, most of them are really focusing in on one or two income streams. Maybe there is a way that you can exponentially grow your income in a relatively short time because you’ve done a lot of that hard work already of building your audience up. If you’ve got an audience, if you’ve got engagement, that is perhaps a bit of a shortcut. It’s still going to take you a lot of work but it’s definitely something to consider. A couple other things that you can do to grow your income in addition to diversifying your income streams. Firstly, and these aren’t rocket science but these are things that you need to be working on all the time. Grow your traffic, you heard me talk about that first year where I didn’t have any income streams, that was a year where I put time into growing my archives of content, building traffic, and deepening engagement with my readers. Growing traffic is something that’s really important. I realized very early on, literally within a day or two, that I could double my AdSense income by doubling my traffic. You can’t always double your traffic and that doesn’t always translate over because different types of traffic convert for different types of income streams at different rates. The principle applies through all the income streams that I outlined in the last podcast, all of them will grow up if you are able to increase the amount of traffic that you have and also the quality of traffic that you have as well. By quality, I’m talking there about getting the rig[...]
Fri, 23 Sep 2016 14:00:00 +0000
Do you feel like there is so much change afoot this year? I totally do! And I think this week’s picks really reflect that. There is an undercurrent of taking risks and moving forward. My kind of undercurrent. I’d love to hear what changes you’re making, if you’re starting a ...more
Thu, 22 Sep 2016 09:00:06 GMTMy Blogging Income Streams Today, I’m going to talk about my income streams. In episode 150 I talked about how I make money blogging and broke it down by percentages. Today I want to follow that episode up with the context. People may think that my report seems big and unattainable. People also have a tendency to compare themselves which isn’t a fair comparison because it is just a snapshot at the end of a journey. In today’s episode, I am going to walk you through the last 13 years of my life, and through the timeline of how I have added income streams over that time. Update: I’ve continued this mini series of posts with one more in episode 154 in which I talk more about how to grow your blogging income further. In Today’s Episode How I Diversified My Blogging Income and Became a Full Time Blogger Note: you can listen to this episode here on iTunes (look for episode PB153). November 2002 – I get an email from a friend that says, check out this blog. I liked what I saw, and I began blogging. I had no idea that you could make money from blogging. I just did it because I enjoyed it. I spent a whole year learning about blogging. I wrote a lot of content and got better as a writer. I built traffic to my site. I built engagement with my readership. Years 2 and 3 – I started experimenting with monetizing. I built a second blog where I reviewed digital cameras. The reason I began experimenting with monetizing was that my blogs were costing me money and taking up a lot of time. Google AdSense – Text based ads that I started putting on my blog. I was earning a few cents a day. Amazon Associates Program – Link to products on Amazon and I earned a few cents a week. I was mostly linking to books. I learned that if I was going to make more than a few cents a day, I needed to grow my traffic. Optimizing income streams. Optimized AdSense – more ads, change size, change position and colors. Better placements and calls to action with Amazon affiliate ads. With those 2 income streams, my income became close to full time. Now, I’m going to talk about ProBlogger and Digital Photography School Years 4 and 5 – I added a few more income streams. Direct ad sales – Advertisers were targeted my site. I knew Google took a cut, so I reached out directly to advertisers. $20 a month on first one. Other affiliate programs Promoted eBooks and products for other blogs Added other advertising networks. Yahoo and Chitika At first, I thought it would decease my AdSense, but it held study. Light bulb moment – my income will increase with adding income streams ProBlogger Book Published by Wiley ProBlogger – 6 Figure Blogging Course Years 6 and 7 – I added 3 more income streams Paid speaking Experiment with some consulting – Blog Coaching – didn’t really suit my personality Adding in the ProBlogger Job Board – small income at first, it has grown over the years and it gets 4 – 7 new jobs a day Years 7 through 11 – I really focused on building products. First one was an eBook – For Digital Photography School – It took me 4 months and I had to learn about shopping carts and everything else involved. It sold $70,000 in the first 11 days. This was a culmination of years of building engagement and putting it all together. Launched an eBook on ProBlogger A brand new income stream in a few months. Having my own products opened my eyes to a whole new world. We have since launched 35 eBooks. A membership site on ProBlogger – a closed community with webinars etc. Not a lot of engagement, and I didn’t feel like I was contributing a lot of value. May tweak this idea in the future. 2007 – First ProBlogger Event – These have a lot of expenses, but they are an income streams. Printables on Digital Photography School Years 12 and 13 – The last two years. Extending the idea of eBooks and creating p[...]
Wed, 21 Sep 2016 14:00:00 +0000
This is a guest contribution from Alicia Rades from aliciarades.com You started a blog because you recognized the importance of content marketing. You know that businesses that blog get more traffic than those that don’t. But more traffic doesn’t necessarily mean more customers. You have to be able to leverage your blog ...more
The post How to Turn Your Business Blog Readers Into Paying Customers appeared first on ProBlogger.
Tue, 20 Sep 2016 14:00:03 +0000
This is a guest contribution from Natalie Sisson of Suitcase Entrepreneur. Sometimes creating valuable content week after week feels a bit like you’re running on a hamster wheel, doesn’t it? It doesn’t even matter how much you like writing blog posts and replying to readers’ comments. If your blog doesn’t ...more
Mon, 19 Sep 2016 14:00:00 +0000
This is a guest contribution from Michelle Kulas of PodcastMotor. If you’ve been blogging for any length of time, you may have had daydreams about achieving fame, fortune and glory through your blog. At the very least, you’ve probably been hopeful that you’d reach your target readers and maybe make some money by ...more
Mon, 19 Sep 2016 09:00:04 GMTEmbedded Content Challenge Today, I want to give you a challenge to create a certain type of content. This is in the vein of our blogging groove challenge which we did about six weeks ago. I’ve just returned from the ProBlogger Event, and I am inspired. I received a lot of listener feedback about how the podcast has helped listeners and how the challenge series have had a positive impact on listeners. I hope to do one challenge a month. Instead of completing the content in 24 hours, I would like to give you seven days to complete the challenge. The new challenge is to create a piece of content that features embeddable content. Then share it on our facebook challenge group. Further Resources 7 Days to Getting Your Blogging Groove Back 31 Days to Build a Better Blog How to Cut Out the Subject From the Background in Photoshop 9 Composition Techniques to Use to Improve Your Photography Review: Light Painting Brushes – Tools for Creativity Tips on Taking Your Blog to the Next Level With Embeddable Content Full Transcript Expand to view full transcript Compress to smaller transcript view Hey there, it’s Darren from ProBlogger. Welcome to Episode 152 of the ProBlogger podcast where today I want to issue you with a challenge to create a certain type of piece of content in the vein of our Blogging Groove Challenge which we did about six weeks ago. Before I tell you about today’s challenge which I know many of you are looking forward to and have been asking for, I want to just let you know that the ProBlogger event just finished in the last few days. I’m just back from it, I’m feeling both excited and exhausted. Most of my team are as well, but mainly excited and mainly inspired. I’m probably going to do an episode in the coming weeks on some of the themes of the event because there were quite a few themes that many of the speakers really referred to without us really coordinating those messages at all. Today, I want to just mention one thing that I noticed. One of the most common things I heard at the event this year was about this podcast. We did have quite a few tracks on podcasting at the event this year. I was amazed how many listeners of this podcast there are. I see the stats everyday and I know that we’ve had close to 1.6 million downloads over the years but it’s kind of nice to hear the voices of people who listen to the podcast because you hear mine everyday. It was really nice. Quite a few people told me they actually came to the event because they found ProBlogger through the podcast and that was really nice to hear. I often wondered how do people come to ProBlogger and was the podcast bringing new readers in. I knew it was reaching existing readers, so it was nice to see some new readers coming in. People typing into iTunes search terms and using iTunes as a search engine, that was a nice reminder to me. Also, people who found me through interviews that I’ve done on other people’s podcast. That was interesting to me. Quite a few people told me about certain episodes that have brought about real change in their blogging. One of the things I did notice was that many people told me that it was the series of challenges that we’ve run that really have had a big impact. The most recent one, the Blogging Groove Challenge that we did back in Episode 137 forward. It was quite a few of you who really benefitted from that. One of the old series that we did, in fact the first series that I did back in the first episodes, 31 Days to Build A Better Blog, was something that quite a few people said that they’ve been going back to and doing again and again. I thought it might be worth just mentioning that early series that I did on this particular podcast because I know many of you have not start[...]
Sun, 18 Sep 2016 14:00:00 +0000
There have been so many changes to the social media landscape across the years, in fact an incredible amount of changes just in the last 12 months. Where Twitter and forums used to reign supreme, you’ll find today’s bloggers fatigued with Facebook, confused about Snapchat, and getting their heads around ...more
The post Community Discussion: What Social Platform Works for You (and why?) appeared first on ProBlogger.
Fri, 16 Sep 2016 14:00:00 +0000
It’s back to reality and rainy Melbourne after last weekend’s epic ProBlogger Training Event on the Gold Coast. You can read all about what went down here – were you there? what did you think? Plenty of tips and news to keep you busy this week – I hope it’s ...more
Wed, 14 Sep 2016 14:00:00 +0000
This is a guest contribution from author Daryl Rothman. “Never,” exhorts George Orwell in his prolific essay Politics and the English Language, “use a long word where a short word will do.” This etymological edict claims many adherents, and who amongst us has not wrestled with that great literary conundrum ...more
The post NEVER SAY NEVER: Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger? appeared first on ProBlogger.
Tue, 13 Sep 2016 14:00:00 +0000
“Your life will be better if you take action on the things you avoid.” These were the words I kicked off the 7th annual ProBlogger Training with – by quoting my mum who when I was a kid realised that I have a tendency to procrastinate and watch life pass ...more
Mon, 12 Sep 2016 14:36:10 +0000
This is a guest contribution from Nick Rojas. When Instagram unveiled its new Stories platform in early August, the social network made no bones about that the fact that it was inspired by Snapchat’s pioneering feature of the same name. Some social media watchers went even further, calling it a ...more
The post Are Instagram Stories a Better Home For Content Than Snapchat? appeared first on ProBlogger.
Mon, 12 Sep 2016 09:00:31 GMTBuild Trust With Your Blog Today, I’m talking about how to build trust with your blog, podcast, YouTube channel, and social media. This question came in from Stacie. “I’ve heard that blogs are great for building trust with potential customers – how would you suggest speeding that up?” – Asked by Stacie I’m going to tackle this question today and talk about how trust is built using content online and give you some tips on how to maybe speed it up a little bit. Although, it does need to take some time, but I will give you some thoughts on how build trust with your blog. Further Resources on How to Build Trust With Your Blog Strategies to Help Convert First Time Visitors Into Interested Readers of Your Blog Full Transcript Expand to view full transcript Compress to smaller transcript view Hey there, it’s Darren from ProBlogger here. Welcome to Episode 151 of the ProBlogger podcast where today I want to talk about how to build trust with your blog, podcast, YouTube channel, and social media. This question came in over the last couple of weeks from Stacey. She wrote, “I’ve heard that blogs are great for building trust with potential customers. How would you suggest speeding that up?” I want to tackle this question today and talk about how trust is built using content online and give you some tips on how to maybe speed it up a little bit. I think it does need to take some time, there’s a bit of a spoiler. I’m going to give you some thoughts on how to do that. Today’s question came in from Stacey and she’s touched on a really big reason that many businesses start blogs. They hear that blogs help to build trust with customers and potential customers and as a result can drive sales. It reminds me of Bob Burg famous quote who once wrote, “All things being equal, people will do business with and refer business to those people that they know, like, and trust.” It’s become a bit of a mantra in marketing circles. Ultimately, Bob here is talking about relationship, about connection as being the basis of how people make their decision on where to spend money in many instances. If you’re anything like me, you know this is true for you. We look at our own spending habits and we know that there’s some truth in this, we don’t just make purchasing decisions based upon features or prices, we often make our purchasing decisions based upon other factors including whether we feel a connection with the brand, whether we feel we trust the brand, whether we like the people selling us the product or creating the product. What’s this got to do with blogging, you might be asking. I found that this exact principle applies to blogging. My experience with blogging over the last almost 13 years now has been that it is one of the best ways by far of building a connection with potential customers and people. When you create content on a daily or even just a regular basis that brings about the change in the life of those who read it, then over time they really do begin to feel like they know you. They really do feel like they like you and that they trust you. Some kind of relationship opens up, as virtual as that might be. As strange as that might seem, people do feel this connection to you when you enhance their lives with regular content. I’ve lost count of the times that I’ve been at a conference and I’ve literally just got home from the ProBlogger Conference, it happened again. People come up to you at a conference when you’ve been blogging for years and they speak to you in such a personal way that sometimes it can be really conf[...]
Wed, 07 Sep 2016 14:00:00 +0000
This is a guest contribution from Alicia Rades. You started a blog for your business because you recognized the importance of content marketing. You know that businesses that blog get more traffic than those that don’t. But more traffic doesn’t necessarily mean more customers. You have to be able to leverage ...more
The post How to Turn Your Business Blog Readers Into Paying Customers appeared first on ProBlogger.
Tue, 06 Sep 2016 14:00:00 +0000
In 2013, I experienced a writer’s dream come true. My blog post, 13 Things Mentally Strong People Don’t Do, went viral. And not just a little viral, it went mega-viral. It was read by millions of people in a matter of days. And then Forbes.com picked it up and it ...more
The post How I Turned One Blog Post Into a 7-Figure Business (And How You Can Capitalize on Going Viral) appeared first on ProBlogger.
Mon, 05 Sep 2016 14:00:00 +0000
By ProBlogger Expert Jerry Low of Web Hosting Secrets Revealed. Regardless of your particular industry, you likely created a blog in order to draw attention and traffic to your brand. A blog is one layer in a broad spectrum of inbound marketing techniques used to build momentum for a business. ...more
Mon, 05 Sep 2016 09:00:05 GMTProfit Streams Revealed: How I Make Money Blogging Today, I’m going to go through exactly how I make money blogging. I’m going to talk you through the income streams that I use to monetize my blogs and build an income for my family. This is something that I have done on the blog, but today I’m going to give you the information on the podcast because some of you don’t read the blog. Today’s podcast is based off of this article on ProBlogger, “My Blogging Income Breakdown for the First Half of 2016”. This report is for my total business including ProBlogger and Digital Photography School. I will give you a little insight as to what site each income stream I mention is generated from. I will also be talking about profit as opposed to revenue. I will also be talking in percentages because I don’t generally reveal my actual income. In Today’s Episode How I Make Money Blogging – My Profit Streams Revealed Affiliate Income – There aren’t a lot of direct expenses from affiliate income, so it is profitable. On dPS we do two big promotions every year. We have our 12 days of Christmas sale and our mid year/summer sale. In each of these, we have daily deals on photography products. On ProBlogger we have been focusing on affiliate income from some of the tools we use. Plus links to hosting and themes. On dPS we regularly link to Amazon. Products – These are eBooks, lightroom presets, courses, and printables. In 2009, I decided to invest time into creating my first products which were eBooks. AdSense – dPA has a large amount of traffic, so it pays to use AdSense along with other income streams. Sponsorships On dPS we offer sponsorships to advertisers who want to work directly with our audience. On ProBlogger we have done a handful of sponsorship campaigns with companies like Meet Edgar and 99designs. Job Board On ProBlogger we have had the job board since 2006. At first, it was a trickle, but it has now grown to 6000 ads places. We plan on releasing an update to the job board in the coming weeks. Take a look at the How to Make Money Blogging page on ProBlogger for a good overview. Event This year will be out 7th ProBlogger Event held here in Australia. The event generates a large amount of revenue, but the expenses are huge, so the profit is about 3% of my blogging income. This year there is a virtual ticket available for those people who can’t make it to Australia. This should offer a revenue increase. Other – I have a couple of other small income streams. Speaking Book Royalties Other Royalties/Copyright payments such as when my content is used in schools in Australia. A Word on Expenses Even though our revenue has went up in the past 12 months so has our expenses. In the last 12 months we invested heavily into the development of our sites. Such as with the ProBlogger redesign. I’ve also expanded my team to include: 2 editors (one for each site) 2 business unit managers (one for each site) Admin/customer service team members (one for each site) Marketing (one person for dPS) All team members except for one are part-time. We also have a huge array of contractors who help with product creation, proof reading, podcast editing, etc. We also have to have dependable servers and a number of software subscriptions to keep everything running smoothly. You can find these on our resources page. To make money you have to spend it! Further Resources on How I Make Money Blogging – My Profit Streams Revealed The Ultimate Guide to Making Money with the Amazon Affiliate [...]
Mon, 05 Sep 2016 04:55:25 +0000
It’s ProBlogger Training Event week! All systems go here for a fantastic weekend of learning and networking. Your next roundup will come to you straight from the (sunny I hope) Gold Coast, where we’ll be hanging out for two days of presentations, workshops and gatherings. There’s still tickets if you’d ...more
Wed, 31 Aug 2016 14:00:03 +0000
Andreea Ayers founded LaunchGrowJoy.com in 2011 after selling a successful t-shirt business, and realised she had plenty to share in terms of selling products successfully online. Her blog focuses on her experience with ecommerce and selling online, moving into PR and teaching product entrepreneurs how to get their products featured in print ...more
The post How to Grow Your Audience by Getting PR For Your Blog appeared first on ProBlogger.
Tue, 30 Aug 2016 14:00:48 +0000
By ProBlogger Expert Ali Luke. Homework. Even if your school days are long behind you, that’s probably not one of your favourite words. (Unless you were even more of a geeky kid than me.) But blog readers want homework: actionable steps to put what they’ve learned into practice. And here’s ...more
The post Why Your Readers Want Homework (and How to Give it to Them) appeared first on ProBlogger.
Mon, 29 Aug 2016 14:00:00 +0000
By ProBlogger SEO Expert Jim Stewart of StewArt Media. Driving your WordPress website toward a higher Google ranking involves constant tweaking, which can mean hours of detailed work. Enter Yoast SEO: the one WordPress plugin that can optimise your entire site. This comprehensive tool is the most complete SEO plugin ...more
Mon, 29 Aug 2016 09:00:18 GMTThe Pros and Cons of Long Posts Today, we have a question from Emma Cameron. “Hi Darren, I love your podcast! I found your 7 day intensive blogging series very helpful, and it led me to write a post I might never have gotten around to otherwise. In answering my most frequently asked question, which is ‘What is Art Therapy’? This has turned into an incredibly long post which covers things which are not easily found elsewhere online. I have a question for you: is it better to leave it as a single, very long, authoritative and useful evergreen post, or should I split it up into several shorter posts? Which of those would be better for getting my website seen by more people, ranking higher in Google etc?” In Today’s Episode the Pros and Cons of Long Posts Writing a long post – Pros Readers get all of the information on one post It can increase reader satisfaction They can be quite comprehensive and authoritative Long posts get shared a lot Long posts can rank well in Google – possibly because of increased links or a ranking preference Writing a long post – Cons Long form content takes a lot of effort to research and write Unless you are an amazing writer, some of the readers may not get all the way through it Can be draining to the author when it comes to ideas for the long run Series of posts – Pros More posts to sustain you over time SEO advantage – the more focused your posts are there can be SEO advantages – A series of posts all linked to each other may rank for smaller key phrases Interconnected posts can help with SEO – Internal links A series can build momentum and give your readers a sense of anticipation A series may help build subscriber count Can help build more page views – good for stats A series may motivate a blogger to write more Can be used like a free course for your readers Series of posts – Cons Some readers will prefer to get it all at once Can sidetrack your whole blog for a bit Another option is maybe you can do both. Run a series, then compose all of it into a particular piece of content. This content can be used for an optin form or even sold as a PDF version. Further Resources on the Pros and Cons of Long Posts ProBlogger Event: Live Ticket ProBlogger Event: Virtual Ticket 7 Days to Get Your Blogging Groove Back 31 Days to Build a Better Blog Full Transcript Expand to view full transcript Compress to smaller transcript view This week, I received a great email, a lovely email from Emma, one of our listeners of the podcast who asked me this question. She wrote, “Hi Darren, I love your podcast! I found your seven day intensive blogging series very helpful, and it led me to write a post I might never have gotten around to otherwise. In answering my most frequently asked question, which is ‘What is Art Therapy?’ this has turned into an incredibly long post which covers things which are not easily found elsewhere online. I have a question for you: is it better to leave it as a single, very long, authoritative and useful evergreen post, or should I split it up into several shorter posts? Which of these would be better for getting my website seen by more people, ranking higher in Google?” Great question Emma, and thanks for listening. I really do love that you enjoyed the Blogging Groove Challenge. I had a lot o[...]
Fri, 26 Aug 2016 14:00:00 +0000
There’s a buzz of excitement here as PBEvent 2016 gets ever closer! I am obsessively going over my slides, information is being emailed, awesome competitions to win cool blogging stuff are being run, and there’s tons of chatter and getting-to-know-yous in the Facebook group for attendees – bring on the ...more
Wed, 24 Aug 2016 14:00:00 +0000
By Karly Nimmo. In my work with hundreds of podcasters, and potential podcasters (this also applies to bloggers, entrepreneurs, small business owners and anyone putting themselves out there) I see one key thing get in the way over and over again… Our good old mate, FEAR. Let’s talk about fear, ...more