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Duct Tape Marketing



Small business marketing insights from best selling author John Jantsch and business leaders around the globe.



Last Build Date: Fri, 09 Dec 2016 17:35:49 +0000

Copyright: © John Jantsch. All rights reserved.
 



Building a Good Life

Wed, 07 Dec 2016 14:33:11 +0000

Building a Good Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jonathan_Fields.mp3




The Rules of Effective Copywriting

Wed, 30 Nov 2016 12:22:19 +0000

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Joanna_Wiebe.mp3




How to Successfully Scale Your Business

Wed, 23 Nov 2016 12:15:22 +0000

How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]


Media Files:
http://traffic.libsyn.com/ducttape/David_Finkel_Interview.mp3




How to Rock Your Personal Brand on LinkedIn

Wed, 16 Nov 2016 12:26:48 +0000

How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Viveka von Rosen Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s […]


Media Files:
http://traffic.libsyn.com/ducttape/Viveka_von_Rosen_Interview.mp3




Everything You Need to Know About Podcasting

Wed, 09 Nov 2016 13:30:09 +0000

Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Lee Dumas Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Lee_Dumas_Interview.m4a




How Live-Streaming is Changing Social Media

Wed, 02 Nov 2016 12:32:28 +0000

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Stelzner Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff. But, mark my words, this is a serious new tool and marketers will […]


Media Files:
http://traffic.libsyn.com/ducttape/Michael_Stelzner_Interview.mp3




How to Master Content Marketing

Wed, 26 Oct 2016 13:18:43 +0000

How to Master Content Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pamela Wilson Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face. This idea is also likely one of the greatest sources of stress for most business […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Pam_Wilson.mp3




Learn How to Speak Like a Pro

Wed, 19 Oct 2016 14:03:47 +0000

Learn How to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Grant Baldwin Lots of folks seem to be teaching public speaking these days and with good reason. While becoming a sought after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all. My guest for this week’s […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Grant_Baldwin.mp3




How to Use Integrations to Increase Productivity

Wed, 12 Oct 2016 13:54:07 +0000

How to Use Integrations to Increase Productivity written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Wade Foster I love integrations – you know, those odd little bits of technology that allow one awesome tool talk to another. Integrations are so useful for automating, marketing, productivity, and of course getting things to happen that need to happen but won’t. For example, I use Infusionsoft as my CRM and marketing […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Wade_Foster.mp3




How to Give Your Content CPR

Wed, 05 Oct 2016 13:14:47 +0000

How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing

Markeing Podcast with Laura Belgray There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR). Review every word you […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Laura_Belgray.mp3




How to Think About Hustle

Wed, 28 Sep 2016 11:01:34 +0000

How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Neil Patel The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and night Gary V kind of hustle. But I think there’s a middle ground – more […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Neil_Patel.mp3




The Science of Pre-Suasion

Wed, 21 Sep 2016 13:53:59 +0000

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Robert_Cialdini.m4a




SEO for Growth

Wed, 14 Sep 2016 13:31:43 +0000

SEO for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a new book on the topic called SEO for Growth – The Ultimate Guide for Marketers, Web […]


Media Files:
http://traffic.libsyn.com/ducttape/Doug_interviews_Phil_and_John.mp3




Rolling Out The Red Carpet For Your Customers

Wed, 07 Sep 2016 12:26:46 +0000

Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers have an amazing experience every single time they interact with your company. See any gaps? […]


Media Files:
http://traffic.libsyn.com/ducttape/Donna_Cutting_-_9_6_16_3.19_PM.mp3




I Know You Are Tired of Hearing About Content, But . . .

Wed, 31 Aug 2016 13:59:47 +0000

I Know You Are Tired of Hearing About Content, But . . . written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rachel Parker Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much. My guest for […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Rachel_Parker.mp3




The Only Move That Matters Is Your Next One

Wed, 24 Aug 2016 15:15:13 +0000

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jenny Blake, […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jenny_Blake_2.mp3




How to Run Meetings Nobody Hates

Wed, 17 Aug 2016 09:42:40 +0000

How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most people suck at running them. I often joke that the reason I work for myself […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Cameron_Herold.mp3




The Virtues of Team Leadership

Wed, 10 Aug 2016 14:31:57 +0000

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture and teach their people, but those who do see the benefits in culture, teamwork, and […]


Media Files:
http://traffic.libsyn.com/ducttape/Howard_Behar_2.mp3




The Result of Installing a Marketing System

Wed, 03 Aug 2016 13:29:30 +0000

The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System. My guests for this week’s episode of the Duct Tape Marketing Podcast are […]


Media Files:
http://traffic.libsyn.com/ducttape/JohnInterviewsJohnandBrian.mp3




Podcasting Best Practices

Wed, 27 Jul 2016 11:31:00 +0000

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could five years ago with blogging. But the reason I love it and promote it for […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jessica_Rhodes.mp3




How to Choose Your Ideal Audience

Wed, 20 Jul 2016 12:06:22 +0000

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been working with my ideal client for a number of years now but it’s still a […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Susan.mp3




The Future of Social Media Marketing

Wed, 13 Jul 2016 12:12:01 +0000

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this view as research certainly backs this up. A recent study by Social Fresh, called the […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jason_Keath.mp3




The Invisible Influences that Surround Us

Wed, 06 Jul 2016 13:24:26 +0000

The Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jonah_Berger.mp3




How to Create a Core Message

Wed, 29 Jun 2016 11:28:26 +0000

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and providing you with valuable advice on how to successfully navigate through your Customer Journey. Using my own […]


Media Files:
http://traffic.libsyn.com/ducttape/JJSolo_Podcast.mp3




Mastering Lean Metrics for Growth

Wed, 22 Jun 2016 12:05:06 +0000

Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start is with metrics. Understanding what you plan to measure and how you plan to collect […]


Media Files:
http://traffic.libsyn.com/ducttape/Ash_Maurya_Interview_2.mp3