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Duct Tape Marketing



Small business marketing insights from best selling author John Jantsch and business leaders around the globe.



Last Build Date: Fri, 23 Jun 2017 14:33:22 +0000

Copyright: © John Jantsch. All rights reserved.
 



How to Build a Business Around An Unmet Need

Thu, 22 Jun 2017 13:37:47 +0000

How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Kim_Doyal.mp3




Find Out Why Nobody is Finding Your Content

Wed, 21 Jun 2017 12:00:03 +0000

Find Out Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Brian_Dean.mp3




Is Growth Hacking for You?

Thu, 15 Jun 2017 11:03:36 +0000

Is Growth Hacking for You? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sean Ellis Podcast Transcript What do you think of when you hear the phrase “growth hacking?” Few trendy terms have been more misused and abused by ‘marketers is what I think. I wrote this piece about growth hacking if you want my take. For some perspective I turned to someone that I […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Sean_Ellis.mp3




Convert Your Ideas and Messages Into Memorable Narratives

Wed, 14 Jun 2017 12:56:56 +0000

Convert Your Ideas and Messages Into Memorable Narratives written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ron Ploof Podcast Transcript I enjoy it when someone can take a complex idea and make it simple without removing its initial power and intent. Storytelling is all the rage these days, but few are equipping people to actually use the power of stories. My guest for this week’s episode of the […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Ron_Ploof.mp3




What You Need to Know About Your Privacy Online

Thu, 08 Jun 2017 11:53:51 +0000

What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Dochuk Podcast Transcript Online Privacy – now there’s an oxymoron. (So love it when I get to use that word.) The more we humans live our lives online the less we seem to expect basic privacy. Right now, pretty much everything you do is being tracked with your explicit permission – whether […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Ryan_Dochuk.mp3




Why Great Leadership is About Great Self Awareness

Wed, 07 Jun 2017 13:53:12 +0000

Why Great Leadership is About Great Self Awareness written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lolly Daskal Podcast Transcript Socrates and Plato are often cited as the source of the quote – “Know thyself,” but I like to quote Sun Tzu’s “Know thyself, know the enemy,” because, let’s face it – sometimes they are one in the same. My guest for this week’s episode of the Duct […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Lolly_Daskal.mp3




How to Stay Top of Mind

Thu, 01 Jun 2017 20:00:35 +0000

How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Hall Podcast Transcript Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_John_Hall.mp3




Can A Salesperson Really Think Like a Marketer?

Wed, 31 May 2017 13:42:05 +0000

Can A Salesperson Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scott Ingram Podcast Transcript I wrote a book titled Duct Tape Selling – Think like a marketer, sell like a superstar. Occasionally, I hear from salespeople who read the book and acted on the advice and the story is always the same – it’s a lot of work but the payoff is worth […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Scott_Ingram.mp3




Want to Be Like Amazon?

Thu, 25 May 2017 11:03:05 +0000

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Bryan_Eisenberg.mp3




Is Being Congruent the Secret to Making More Money?

Wed, 24 May 2017 13:48:20 +0000

Is Being Congruent the Secret to Making More Money? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Wilkerson Podcast Transcript Don’t let the title of this post fool you, it’s not about doing something to make more money, it’s about being true to yourself and the fact that often that’s the secret to success that few talk about. If you hang around a long-time entrepreneur for any length […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Carrie_Wilkerson.mp3




Is Your Comfort Zone Holding You Back?

Thu, 18 May 2017 12:27:41 +0000

Is Your Comfort Zone Holding You Back? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andy Molinksy Podcast Transcript I think many of us associate time outside of our comfort zone as a negative thing, but in my experience, it’s where all growth occurs. I’m not suggesting you need to subject yourself to painful experiences but I do think if you fear something there’s a pretty good chance […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Andy_Molinsky.mp3




How to Become a Thought Leader

Wed, 17 May 2017 12:11:05 +0000

How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Elizabeth Marshall Podcast Transcript Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendous posture to work from, but it’s earned, not proclaimed. My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall. I like to call her the consultant […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Elizabeth_Marshall.mp3




Tips for Attracting Local Clients

Wed, 10 May 2017 13:36:52 +0000

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_David_Mihm.mp3




Should Chatbots Be a Part of Your Marketing Strategy?

Thu, 04 May 2017 13:34:02 +0000

Should Chatbots Be a Part of Your Marketing Strategy? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ben Beck Podcast Transcript You know the topic of bots is a hot one when the Internet marketing crowd starts selling courses on making millions with chatbots! But, there’s reason for small business owners to start paying attention to this category as it’s probably here to stay. Facebook is pushing bots in messenger […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Ben_Beck.mp3




The Guide to Figuring People Out

Wed, 26 Apr 2017 12:33:53 +0000

The Guide to Figuring People Out written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Vanessa Van Edwards Podcast Transcript What if people came with a guide? Well, apparently they do. Understanding human behavior, including body language and posture, is one of the keys to effective communication at every level. My guest for this week’s episode of the Duct Tape Marketing Podcast is Vanessa Van Edwards. She is […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Vanessa_Van_Edwards.mp3




What Personality and Poker Have to Do with Innovation

Wed, 19 Apr 2017 13:32:59 +0000

What Personality and Poker Have to Do with Innovation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Stephen Shapiro Podcast Transcript Getting sales and marketing on the same page is an age-old problem for many organizations. While they may actually have objectives that are at odds, there’s also a good chance the people and personalities could be mismatched as well. My guest for this week’s episode of the Duct Tape […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Stephen_Shapiro.mp3




How to Get Found Using Ever-Changing Local SEO Tactics

Wed, 12 Apr 2017 14:21:01 +0000

How to Get Found Using Ever-Changing Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Mike_Blumenthal.mp3




How to Produce Content with a Limited Budget

Wed, 05 Apr 2017 14:56:16 +0000

How to Produce Content with a Limited Budget written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Moody Podcast Transcript Yes indeed, it’s another show and post on content. Most businesses have a limited amount of budget and time for content production, so it’s crucial that you get very good at producing and repurposing everything you produce. My guest for this week’s episode of the Duct Tape Marketing Podcast […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Chris_Moody.mp3




How to Negotiate As If Your Life Depended On It

Wed, 29 Mar 2017 14:59:47 +0000

How to Negotiate As If Your Life Depended On It written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Voss Podcast Transcript The idea that you might negotiate deals and jobs and even pay raises like a hostage negotiator might seem a little crazy, but when it comes down to it, understanding and dealing with human emotions in slightly charged environments is something most of us address daily. What if you […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Christopher_Voss.mp3




Get Anybody to Do Anything You Want

Wed, 22 Mar 2017 13:56:32 +0000

Get Anybody to Do Anything You Want written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil M. Jones Podcast Transcript The title of this post is misleading and maybe even a bit disturbing to some, so let me clarify that I mean for good only! By studying human behavior and language, you can put yourself in the best possible position to do good and help others by […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Phil_Jones.mp3




The Impact of Dynamic Communication

Wed, 15 Mar 2017 11:48:43 +0000

The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jill Schiefelbein Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jill Schiefelbein. Schiefelbein is an entrepreneur, former college professor, professional speaker and communication expert, and the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. She and I discuss why the secret […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jill_Schiefelbein.mp3




How to Make Yourself a KNOWN Brand

Wed, 08 Mar 2017 13:29:50 +0000

How to Make Yourself a KNOWN Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Schaefer Podcast Transcript Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price. And yet, there’s […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Mark_Schaefer_1.mp3




The Relationship Between Branding and Emotion

Wed, 01 Mar 2017 13:03:26 +0000

The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Javier Sanchez Lamelas I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics. My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Javier_Sanchez_Lamelas.mp3




Why You Should Put Profit First

Wed, 22 Feb 2017 15:07:01 +0000

Why You Should Put Profit First written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s episode of the Duct Tape […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Mike_Michalowicz.mp3




How to Network Effectively

Wed, 15 Feb 2017 15:28:58 +0000

How to Network Effectively written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dave Delaney Networking has always been a powerful way to generate leads. In the same breath, it’s often seen as something to dread on both the hunting and being hunted fronts. People are very good at networking don’t even seem like they are doing it, they’re simply always connecting people and that’s the […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Dave_Delaney.mp3




Making Data Sexy

Wed, 08 Feb 2017 15:38:11 +0000

Making Data Sexy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) The problem with this fear or lack of interest in all things […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Annie_Cushing_1.mp3




Speaking, Storytelling, and Making Sense of the World

Wed, 01 Feb 2017 19:28:44 +0000

Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Tamsen_Webster.mp3




Entrepreneurial Lessons Through Craft Beer

Wed, 25 Jan 2017 12:41:46 +0000

Entrepreneurial Lessons Through Craft Beer written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Couture Creating an entirely new category of business has its upsides and downsides. On one hand, you get to take advantage of your unique position in messaging and publicity. Of course, you may also find that you spend a whole lot of extra time getting people to understand your concept. The payoff, […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_John_Couture.mp3




Get Rich Today by Teaching

Wed, 18 Jan 2017 15:43:46 +0000

Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Danny Iny Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been raised and […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interview_Danny_Iny.mp3




Why You Need a Side Hustle

Wed, 11 Jan 2017 15:27:19 +0000

Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle. Even if you love your job, there’s nothing financially […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Chris_Guillebeau.mp3




The Importance of Choosing Yourself

Wed, 04 Jan 2017 13:28:38 +0000

The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher. Altucher is the author of many books including Choose Yourself, a Wall […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_James_Altucher.mp3




Shifting Your Mindset for Business Success

Wed, 28 Dec 2016 16:08:37 +0000

Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so. So, what if, instead […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Michael_E._Gerber.mp3




Getting Started With Authority Marketing

Wed, 21 Dec 2016 16:37:59 +0000

Getting Started With Authority Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – all things that lead to […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Brian_Ainsley_Horn.mp3




Marketing Insights to Increase Growth and Exposure

Wed, 14 Dec 2016 13:02:11 +0000

Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100. My guest […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Josh_Steimle.mp3




Building a Good Life

Wed, 07 Dec 2016 14:33:11 +0000

Building a Good Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jonathan_Fields.mp3




The Rules of Effective Copywriting

Wed, 30 Nov 2016 12:22:19 +0000

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Joanna_Wiebe.mp3




How to Successfully Scale Your Business

Wed, 23 Nov 2016 12:15:22 +0000

How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]


Media Files:
http://traffic.libsyn.com/ducttape/David_Finkel_Interview.mp3




How to Rock Your Personal Brand on LinkedIn

Wed, 16 Nov 2016 12:26:48 +0000

How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Viveka von Rosen Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s […]


Media Files:
http://traffic.libsyn.com/ducttape/Viveka_von_Rosen_Interview.mp3




Everything You Need to Know About Podcasting

Wed, 09 Nov 2016 13:30:09 +0000

Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Lee Dumas Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Lee_Dumas_Interview.m4a




How Live-Streaming is Changing Social Media

Wed, 02 Nov 2016 12:32:28 +0000

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Stelzner Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff. But, mark my words, this is a serious new tool and marketers will […]


Media Files:
http://traffic.libsyn.com/ducttape/Michael_Stelzner_Interview.mp3




How to Master Content Marketing

Wed, 26 Oct 2016 13:18:43 +0000

How to Master Content Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pamela Wilson Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face. This idea is also likely one of the greatest sources of stress for most business […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Pam_Wilson.mp3




Learn How to Speak Like a Pro

Wed, 19 Oct 2016 14:03:47 +0000

Learn How to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Grant Baldwin Lots of folks seem to be teaching public speaking these days and with good reason. While becoming a sought after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all. My guest for this week’s […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Grant_Baldwin.mp3




How to Use Integrations to Increase Productivity

Wed, 12 Oct 2016 13:54:07 +0000

How to Use Integrations to Increase Productivity written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Wade Foster I love integrations – you know, those odd little bits of technology that allow one awesome tool talk to another. Integrations are so useful for automating, marketing, productivity, and of course getting things to happen that need to happen but won’t. For example, I use Infusionsoft as my CRM and marketing […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Wade_Foster.mp3




How to Give Your Content CPR

Wed, 05 Oct 2016 13:14:47 +0000

How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing

Markeing Podcast with Laura Belgray There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR). Review every word you […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Laura_Belgray.mp3




How to Think About Hustle

Wed, 28 Sep 2016 11:01:34 +0000

How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Neil Patel The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and night Gary V kind of hustle. But I think there’s a middle ground – more […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Neil_Patel.mp3




The Science of Pre-Suasion

Wed, 21 Sep 2016 13:53:59 +0000

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Robert_Cialdini.m4a




SEO for Growth

Wed, 14 Sep 2016 13:31:43 +0000

SEO for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a new book on the topic called SEO for Growth – The Ultimate Guide for Marketers, Web […]


Media Files:
http://traffic.libsyn.com/ducttape/Doug_interviews_Phil_and_John.mp3




Rolling Out The Red Carpet For Your Customers

Wed, 07 Sep 2016 12:26:46 +0000

Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers have an amazing experience every single time they interact with your company. See any gaps? […]


Media Files:
http://traffic.libsyn.com/ducttape/Donna_Cutting_-_9_6_16_3.19_PM.mp3




I Know You Are Tired of Hearing About Content, But . . .

Wed, 31 Aug 2016 13:59:47 +0000

I Know You Are Tired of Hearing About Content, But . . . written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rachel Parker Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much. My guest for […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Rachel_Parker.mp3




The Only Move That Matters Is Your Next One

Wed, 24 Aug 2016 15:15:13 +0000

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jenny Blake, […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jenny_Blake_2.mp3




How to Run Meetings Nobody Hates

Wed, 17 Aug 2016 09:42:40 +0000

How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most people suck at running them. I often joke that the reason I work for myself […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Cameron_Herold.mp3




The Virtues of Team Leadership

Wed, 10 Aug 2016 14:31:57 +0000

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture and teach their people, but those who do see the benefits in culture, teamwork, and […]


Media Files:
http://traffic.libsyn.com/ducttape/Howard_Behar_2.mp3




The Result of Installing a Marketing System

Wed, 03 Aug 2016 13:29:30 +0000

The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System. My guests for this week’s episode of the Duct Tape Marketing Podcast are […]


Media Files:
http://traffic.libsyn.com/ducttape/JohnInterviewsJohnandBrian.mp3




Podcasting Best Practices

Wed, 27 Jul 2016 11:31:00 +0000

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could five years ago with blogging. But the reason I love it and promote it for […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jessica_Rhodes.mp3




How to Choose Your Ideal Audience

Wed, 20 Jul 2016 12:06:22 +0000

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been working with my ideal client for a number of years now but it’s still a […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Susan.mp3




The Future of Social Media Marketing

Wed, 13 Jul 2016 12:12:01 +0000

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this view as research certainly backs this up. A recent study by Social Fresh, called the […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jason_Keath.mp3




The Invisible Influences that Surround Us

Wed, 06 Jul 2016 13:24:26 +0000

The Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jonah_Berger.mp3




How to Create a Core Message

Wed, 29 Jun 2016 11:28:26 +0000

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and providing you with valuable advice on how to successfully navigate through your Customer Journey. Using my own […]


Media Files:
http://traffic.libsyn.com/ducttape/JJSolo_Podcast.mp3




Mastering Lean Metrics for Growth

Wed, 22 Jun 2016 12:05:06 +0000

Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start is with metrics. Understanding what you plan to measure and how you plan to collect […]


Media Files:
http://traffic.libsyn.com/ducttape/Ash_Maurya_Interview_2.mp3




When Thought Leadership Turns to Do Leadership

Wed, 15 Jun 2016 11:47:18 +0000

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry. But as most anyone who is seen as a thought leader will tell […]


Media Files:
http://traffic.libsyn.com/ducttape/KellyNicoleInterview.mp3




Why Local SEO is an Important Lead Generation Channel

Wed, 08 Jun 2016 12:00:58 +0000

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing

SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website […]


Media Files:
http://traffic.libsyn.com/ducttape/Justin_Sturges.m4a.mp3




Local SEO Tips For Small Business Owners

Wed, 01 Jun 2016 12:00:55 +0000

Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil Singleton No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today! Any business that wants to thrive locally must get very, very good at local SEO. […]


Media Files:
http://traffic.libsyn.com/ducttape/Phil_Singleton.mp3




How to Build Your Business on Content

Wed, 25 May 2016 13:00:57 +0000

How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing

  Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joe Pulizzi, founder and CEO of the Content Marketing Institute and […]


Media Files:
http://traffic.libsyn.com/ducttape/JoePulizziRewind.mp3




Why You Must Get Scrappy with Your Marketing

Wed, 18 May 2016 12:00:22 +0000

Why You Must Get Scrappy with Your Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nick Westergaard  With so many marketing options these days, it’s hard to stay focused on what works. While small business owners have always taken advantage of their small, scrappy ways, today it’s a must just to keep any sense of momentum going. My guest for this week’s episode of the Duct Tape […]


Media Files:
http://traffic.libsyn.com/ducttape/Nick_Westergaard.mp3




Are You Born for This?

Wed, 11 May 2016 12:00:41 +0000

Are You Born for This? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.” Where does one figure out what they want to be when they grow up? Is it in a […]


Media Files:
http://traffic.libsyn.com/ducttape/Chris_Guillebeau.mp3




Is There Such a Thing As Work-Life Balance?

Wed, 04 May 2016 13:29:23 +0000

Is There Such a Thing As Work-Life Balance? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Wilkerson Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of way. Balance for me is less about accounting for where you spend your time and […]


Media Files:
http://traffic.libsyn.com/ducttape/Carrie_Wilkerson.mp3




How to Create Influence with Your Writing

Wed, 27 Apr 2016 13:00:12 +0000

How to Create Influence with Your Writing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Morrow The bar for content that gets shared, clicked and moved on is much higher today than it used to be. In order to stand out, you must move beyond simple blog posts to content that includes severe depth, original data, stunning design or moving drama. My guest for this week’s […]


Media Files:
http://traffic.libsyn.com/ducttape/Jon_Morrow.mp3




Keyword Research Beyond SEO

Wed, 20 Apr 2016 13:00:20 +0000

Keyword Research Beyond SEO written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages to try to show up on page one – pretty simple. Today, I believe that […]


Media Files:
http://traffic.libsyn.com/ducttape/Brian_Dean2.mp3




How to Master the Art of People

Wed, 13 Apr 2016 13:00:01 +0000

How to Master the Art of People written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dave Kerpen Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people. Entrepreneurs are typically visionaries and that trait doesn’t always come with natural leadership skills. The fact is that there are few simple habits that will allow you […]


Media Files:
http://traffic.libsyn.com/ducttape/Dave_Kerpen.mp3




Am I an Entrepreneur with ADD or Because of It?

Wed, 06 Apr 2016 13:00:06 +0000

Am I an Entrepreneur with ADD or Because of It? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Peter Shankman As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder. In fact, rather than bombing the diagnosis with drugs, some are starting to question if it’s […]


Media Files:
http://traffic.libsyn.com/ducttape/Peter_Shankman.mp3




Illuminate the Path Forward

Tue, 05 Apr 2016 16:00:12 +0000

Illuminate the Path Forward written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nancy Duarte and Patti Sanchez Great leadership involves great storytelling – it’s simply a proven fact. Storie create emotion and the greatest way to influence someone is to move them. There’s been a lot written about this topic over the last few years, but few people know how to craft a great […]


Media Files:
http://traffic.libsyn.com/ducttape/Nancy_Duarte_and_Patti_Sanchez.mp3




Make Your Most Difficult Sale with Dealstorming

Wed, 23 Mar 2016 13:00:49 +0000

Make Your Most Difficult Sale with Dealstorming written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tim Sanders Making the sale today is just a bit more complicated isn’t it? Buyers are armed with more data than ever, more advice than ever and often a buying process that makes it easier to kill a deal than buy anything. My guest for this week’s episode of the Duct Tape […]


Media Files:
http://traffic.libsyn.com/ducttape/Tim_Sanders.mp3




Will Your Product Launch Fly?

Wed, 16 Mar 2016 13:00:19 +0000

Will Your Product Launch Fly? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pat Flynn You have a great idea for a product or service. You sweat and toil and crank out your shiny new baby and launch it to the world. Only thing is, it turns out the world doesn’t need that thing you just spent several months of your life building. Now what? […]


Media Files:
http://traffic.libsyn.com/ducttape/Pat_Flynn.mp3




How to Become a Millionaire Slowly

Wed, 09 Mar 2016 13:11:56 +0000

How to Become a Millionaire Slowly written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jaime Tardy In a recent post, I wrote about the idea of making choices about how you optimize your business and then using that focused choice as a tool for making daily decisions. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jaime Tardy, founder of The Eventual […]


Media Files:
http://traffic.libsyn.com/ducttape/Jaime_Tardy.mp3




Why You Must Increase Your Negative Reviews

Wed, 02 Mar 2016 14:45:38 +0000

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […]


Media Files:
http://traffic.libsyn.com/ducttape/Jay_Baer.mp3