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Duct Tape Marketing



Small business marketing insights from best selling author John Jantsch and business leaders around the globe.



Last Build Date: Sat, 01 Oct 2016 13:00:40 +0000

Copyright: © John Jantsch. All rights reserved.
 



How to Think About Hustle

Wed, 28 Sep 2016 11:01:34 +0000

How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Neil Patel The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and…


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Neil_Patel.mp3




The Science of Pre-Suasion

Wed, 21 Sep 2016 13:53:59 +0000

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication.…


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Robert_Cialdini.m4a




SEO for Growth

Wed, 14 Sep 2016 13:31:43 +0000

SEO for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a…


Media Files:
http://traffic.libsyn.com/ducttape/Doug_interviews_Phil_and_John.mp3




Rolling Out The Red Carpet For Your Customers

Wed, 07 Sep 2016 12:26:46 +0000

Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers…


Media Files:
http://traffic.libsyn.com/ducttape/Donna_Cutting_-_9_6_16_3.19_PM.mp3




I Know You Are Tired of Hearing About Content, But . . .

Wed, 31 Aug 2016 13:59:47 +0000

I Know You Are Tired of Hearing About Content, But . . . written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rachel Parker Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part…


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Rachel_Parker.mp3




The Only Move That Matters Is Your Next One

Wed, 24 Aug 2016 15:15:13 +0000

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success.…


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jenny_Blake_2.mp3




How to Run Meetings Nobody Hates

Wed, 17 Aug 2016 09:42:40 +0000

How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most…


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Cameron_Herold.mp3




The Virtues of Team Leadership

Wed, 10 Aug 2016 14:31:57 +0000

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture…


Media Files:
http://traffic.libsyn.com/ducttape/Howard_Behar_2.mp3




The Result of Installing a Marketing System

Wed, 03 Aug 2016 13:29:30 +0000

The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape…


Media Files:
http://traffic.libsyn.com/ducttape/JohnInterviewsJohnandBrian.mp3




Podcasting Best Practices

Wed, 27 Jul 2016 11:31:00 +0000

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could…


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jessica_Rhodes.mp3




How to Choose Your Ideal Audience

Wed, 20 Jul 2016 12:06:22 +0000

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been…


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Susan.mp3




The Future of Social Media Marketing

Wed, 13 Jul 2016 12:12:01 +0000

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this…


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jason_Keath.mp3




The Invisible Influences that Surround Us

Wed, 06 Jul 2016 13:24:26 +0000

The Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to…


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jonah_Berger.mp3




How to Create a Core Message

Wed, 29 Jun 2016 11:28:26 +0000

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and…


Media Files:
http://traffic.libsyn.com/ducttape/JJSolo_Podcast.mp3




Mastering Lean Metrics for Growth

Wed, 22 Jun 2016 12:05:06 +0000

Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start…


Media Files:
http://traffic.libsyn.com/ducttape/Ash_Maurya_Interview_2.mp3




When Thought Leadership Turns to Do Leadership

Wed, 15 Jun 2016 11:47:18 +0000

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in…


Media Files:
http://traffic.libsyn.com/ducttape/KellyNicoleInterview.mp3




Why Local SEO is an Important Lead Generation Channel

Wed, 08 Jun 2016 12:00:58 +0000

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing

SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how…


Media Files:
http://traffic.libsyn.com/ducttape/Justin_Sturges.m4a.mp3




Local SEO Tips For Small Business Owners

Wed, 01 Jun 2016 12:00:55 +0000

Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil Singleton No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today!…


Media Files:
http://traffic.libsyn.com/ducttape/Phil_Singleton.mp3




How to Build Your Business on Content

Wed, 25 May 2016 13:00:57 +0000

How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing

  Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct…


Media Files:
http://traffic.libsyn.com/ducttape/JoePulizziRewind.mp3




Why You Must Get Scrappy with Your Marketing

Wed, 18 May 2016 12:00:22 +0000

Why You Must Get Scrappy with Your Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nick Westergaard  With so many marketing options these days, it’s hard to stay focused on what works. While small business owners have always taken advantage of their small, scrappy ways, today it’s a must just to keep…


Media Files:
http://traffic.libsyn.com/ducttape/Nick_Westergaard.mp3




Are You Born for This?

Wed, 11 May 2016 12:00:41 +0000

Are You Born for This? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.” Where does one…


Media Files:
http://traffic.libsyn.com/ducttape/Chris_Guillebeau.mp3




Is There Such a Thing As Work-Life Balance?

Wed, 04 May 2016 13:29:23 +0000

Is There Such a Thing As Work-Life Balance? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Wilkerson Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of…


Media Files:
http://traffic.libsyn.com/ducttape/Carrie_Wilkerson.mp3




How to Create Influence with Your Writing

Wed, 27 Apr 2016 13:00:12 +0000

How to Create Influence with Your Writing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Morrow The bar for content that gets shared, clicked and moved on is much higher today than it used to be. In order to stand out, you must move beyond simple blog posts to content that…


Media Files:
http://traffic.libsyn.com/ducttape/Jon_Morrow.mp3




Keyword Research Beyond SEO

Wed, 20 Apr 2016 13:00:20 +0000

Keyword Research Beyond SEO written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages…


Media Files:
http://traffic.libsyn.com/ducttape/Brian_Dean2.mp3




How to Master the Art of People

Wed, 13 Apr 2016 13:00:01 +0000

How to Master the Art of People written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dave Kerpen Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people. Entrepreneurs are typically visionaries and that trait doesn’t always come with natural…


Media Files:
http://traffic.libsyn.com/ducttape/Dave_Kerpen.mp3