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Duct Tape Marketing



Small business marketing insights from best selling author John Jantsch and business leaders around the globe.



Last Build Date: Wed, 26 Apr 2017 12:33:53 +0000

Copyright: © John Jantsch. All rights reserved.
 



The Guide to Figuring People Out

Wed, 26 Apr 2017 12:33:53 +0000

The Guide to Figuring People Out written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Vanessa Van Edwards Podcast Transcript What if people came with a guide? Well, apparently they do. Understanding human behavior, including body language and posture, is one of the keys to effective communication at every level. My guest for this week’s episode of the Duct Tape Marketing Podcast is Vanessa Van Edwards. She is […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Vanessa_Van_Edwards.mp3




What Personality and Poker Have to Do with Innovation

Wed, 19 Apr 2017 13:32:59 +0000

What Personality and Poker Have to Do with Innovation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Stephen Shapiro Podcast Transcript Getting sales and marketing on the same page is an age-old problem for many organizations. While they may actually have objectives that are at odds, there’s also a good chance the people and personalities could be mismatched as well. My guest for this week’s episode of the Duct Tape […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Stephen_Shapiro.mp3




How to Get Found Using Ever-Changing Local SEO Tactics

Wed, 12 Apr 2017 14:21:01 +0000

How to Get Found Using Ever-Changing Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Mike_Blumenthal.mp3




How to Produce Content with a Limited Budget

Wed, 05 Apr 2017 14:56:16 +0000

How to Produce Content with a Limited Budget written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Moody Podcast Transcript Yes indeed, it’s another show and post on content. Most businesses have a limited amount of budget and time for content production, so it’s crucial that you get very good at producing and repurposing everything you produce. My guest for this week’s episode of the Duct Tape Marketing Podcast […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Chris_Moody.mp3




How to Negotiate As If Your Life Depended On It

Wed, 29 Mar 2017 14:59:47 +0000

How to Negotiate As If Your Life Depended On It written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Voss Podcast Transcript The idea that you might negotiate deals and jobs and even pay raises like a hostage negotiator might seem a little crazy, but when it comes down to it, understanding and dealing with human emotions in slightly charged environments is something most of us address daily. What if you […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Christopher_Voss.mp3




Get Anybody to Do Anything You Want

Wed, 22 Mar 2017 13:56:32 +0000

Get Anybody to Do Anything You Want written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil M. Jones Podcast Transcript The title of this post is misleading and maybe even a bit disturbing to some, so let me clarify that I mean for good only! By studying human behavior and language, you can put yourself in the best possible position to do good and help others by […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Phil_Jones.mp3




The Impact of Dynamic Communication

Wed, 15 Mar 2017 11:48:43 +0000

The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jill Schiefelbein Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jill Schiefelbein. Schiefelbein is an entrepreneur, former college professor, professional speaker and communication expert, and the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. She and I discuss why the secret […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jill_Schiefelbein.mp3




How to Make Yourself a KNOWN Brand

Wed, 08 Mar 2017 13:29:50 +0000

How to Make Yourself a KNOWN Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Schaefer Podcast Transcript Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price. And yet, there’s […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Mark_Schaefer_1.mp3




The Relationship Between Branding and Emotion

Wed, 01 Mar 2017 13:03:26 +0000

The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Javier Sanchez Lamelas I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics. My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Javier_Sanchez_Lamelas.mp3




Why You Should Put Profit First

Wed, 22 Feb 2017 15:07:01 +0000

Why You Should Put Profit First written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s episode of the Duct Tape […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Mike_Michalowicz.mp3




How to Network Effectively

Wed, 15 Feb 2017 15:28:58 +0000

How to Network Effectively written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dave Delaney Networking has always been a powerful way to generate leads. In the same breath, it’s often seen as something to dread on both the hunting and being hunted fronts. People are very good at networking don’t even seem like they are doing it, they’re simply always connecting people and that’s the […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Dave_Delaney.mp3




Making Data Sexy

Wed, 08 Feb 2017 15:38:11 +0000

Making Data Sexy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) The problem with this fear or lack of interest in all things […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Annie_Cushing_1.mp3




Speaking, Storytelling, and Making Sense of the World

Wed, 01 Feb 2017 19:28:44 +0000

Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Tamsen_Webster.mp3




Entrepreneurial Lessons Through Craft Beer

Wed, 25 Jan 2017 12:41:46 +0000

Entrepreneurial Lessons Through Craft Beer written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Couture Creating an entirely new category of business has its upsides and downsides. On one hand, you get to take advantage of your unique position in messaging and publicity. Of course, you may also find that you spend a whole lot of extra time getting people to understand your concept. The payoff, […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_John_Couture.mp3




Get Rich Today by Teaching

Wed, 18 Jan 2017 15:43:46 +0000

Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Danny Iny Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been raised and […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interview_Danny_Iny.mp3




Why You Need a Side Hustle

Wed, 11 Jan 2017 15:27:19 +0000

Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle. Even if you love your job, there’s nothing financially […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Chris_Guillebeau.mp3




The Importance of Choosing Yourself

Wed, 04 Jan 2017 13:28:38 +0000

The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher. Altucher is the author of many books including Choose Yourself, a Wall […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_James_Altucher.mp3




Shifting Your Mindset for Business Success

Wed, 28 Dec 2016 16:08:37 +0000

Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so. So, what if, instead […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Michael_E._Gerber.mp3




Getting Started With Authority Marketing

Wed, 21 Dec 2016 16:37:59 +0000

Getting Started With Authority Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – all things that lead to […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Brian_Ainsley_Horn.mp3




Marketing Insights to Increase Growth and Exposure

Wed, 14 Dec 2016 13:02:11 +0000

Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100. My guest […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Josh_Steimle.mp3




Building a Good Life

Wed, 07 Dec 2016 14:33:11 +0000

Building a Good Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jonathan_Fields.mp3




The Rules of Effective Copywriting

Wed, 30 Nov 2016 12:22:19 +0000

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Joanna_Wiebe.mp3




How to Successfully Scale Your Business

Wed, 23 Nov 2016 12:15:22 +0000

How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]


Media Files:
http://traffic.libsyn.com/ducttape/David_Finkel_Interview.mp3




How to Rock Your Personal Brand on LinkedIn

Wed, 16 Nov 2016 12:26:48 +0000

How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Viveka von Rosen Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s […]


Media Files:
http://traffic.libsyn.com/ducttape/Viveka_von_Rosen_Interview.mp3




Everything You Need to Know About Podcasting

Wed, 09 Nov 2016 13:30:09 +0000

Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Lee Dumas Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Lee_Dumas_Interview.m4a