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Duct Tape Marketing



Small business marketing insights from best selling author John Jantsch and business leaders around the globe.



Last Build Date: Sat, 14 Jan 2017 14:00:18 +0000

Copyright: © John Jantsch. All rights reserved.
 



Why You Need a Side Hustle

Wed, 11 Jan 2017 15:27:19 +0000

Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle. Even if you love your job, there’s nothing financially […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Chris_Guillebeau.mp3




The Importance of Choosing Yourself

Wed, 04 Jan 2017 13:28:38 +0000

The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher. Altucher is the author of many books including Choose Yourself, a Wall […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_James_Altucher.mp3




Shifting Your Mindset for Business Success

Wed, 28 Dec 2016 16:08:37 +0000

Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so. So, what if, instead […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Michael_E._Gerber.mp3




Getting Started With Authority Marketing

Wed, 21 Dec 2016 16:37:59 +0000

Getting Started With Authority Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – all things that lead to […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Brian_Ainsley_Horn.mp3




Marketing Insights to Increase Growth and Exposure

Wed, 14 Dec 2016 13:02:11 +0000

Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100. My guest […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Josh_Steimle.mp3




Building a Good Life

Wed, 07 Dec 2016 14:33:11 +0000

Building a Good Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jonathan_Fields.mp3




The Rules of Effective Copywriting

Wed, 30 Nov 2016 12:22:19 +0000

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Joanna_Wiebe.mp3




How to Successfully Scale Your Business

Wed, 23 Nov 2016 12:15:22 +0000

How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]


Media Files:
http://traffic.libsyn.com/ducttape/David_Finkel_Interview.mp3




How to Rock Your Personal Brand on LinkedIn

Wed, 16 Nov 2016 12:26:48 +0000

How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Viveka von Rosen Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s […]


Media Files:
http://traffic.libsyn.com/ducttape/Viveka_von_Rosen_Interview.mp3




Everything You Need to Know About Podcasting

Wed, 09 Nov 2016 13:30:09 +0000

Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Lee Dumas Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Lee_Dumas_Interview.m4a




How Live-Streaming is Changing Social Media

Wed, 02 Nov 2016 12:32:28 +0000

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Stelzner Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff. But, mark my words, this is a serious new tool and marketers will […]


Media Files:
http://traffic.libsyn.com/ducttape/Michael_Stelzner_Interview.mp3




How to Master Content Marketing

Wed, 26 Oct 2016 13:18:43 +0000

How to Master Content Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pamela Wilson Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face. This idea is also likely one of the greatest sources of stress for most business […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Pam_Wilson.mp3




Learn How to Speak Like a Pro

Wed, 19 Oct 2016 14:03:47 +0000

Learn How to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Grant Baldwin Lots of folks seem to be teaching public speaking these days and with good reason. While becoming a sought after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all. My guest for this week’s […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Grant_Baldwin.mp3




How to Use Integrations to Increase Productivity

Wed, 12 Oct 2016 13:54:07 +0000

How to Use Integrations to Increase Productivity written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Wade Foster I love integrations – you know, those odd little bits of technology that allow one awesome tool talk to another. Integrations are so useful for automating, marketing, productivity, and of course getting things to happen that need to happen but won’t. For example, I use Infusionsoft as my CRM and marketing […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Wade_Foster.mp3




How to Give Your Content CPR

Wed, 05 Oct 2016 13:14:47 +0000

How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing

Markeing Podcast with Laura Belgray There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR). Review every word you […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Laura_Belgray.mp3




How to Think About Hustle

Wed, 28 Sep 2016 11:01:34 +0000

How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Neil Patel The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and night Gary V kind of hustle. But I think there’s a middle ground – more […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Neil_Patel.mp3




The Science of Pre-Suasion

Wed, 21 Sep 2016 13:53:59 +0000

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Robert_Cialdini.m4a




SEO for Growth

Wed, 14 Sep 2016 13:31:43 +0000

SEO for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a new book on the topic called SEO for Growth – The Ultimate Guide for Marketers, Web […]


Media Files:
http://traffic.libsyn.com/ducttape/Doug_interviews_Phil_and_John.mp3




Rolling Out The Red Carpet For Your Customers

Wed, 07 Sep 2016 12:26:46 +0000

Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers have an amazing experience every single time they interact with your company. See any gaps? […]


Media Files:
http://traffic.libsyn.com/ducttape/Donna_Cutting_-_9_6_16_3.19_PM.mp3




I Know You Are Tired of Hearing About Content, But . . .

Wed, 31 Aug 2016 13:59:47 +0000

I Know You Are Tired of Hearing About Content, But . . . written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rachel Parker Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much. My guest for […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Rachel_Parker.mp3




The Only Move That Matters Is Your Next One

Wed, 24 Aug 2016 15:15:13 +0000

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jenny Blake, […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jenny_Blake_2.mp3




How to Run Meetings Nobody Hates

Wed, 17 Aug 2016 09:42:40 +0000

How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most people suck at running them. I often joke that the reason I work for myself […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Cameron_Herold.mp3




The Virtues of Team Leadership

Wed, 10 Aug 2016 14:31:57 +0000

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture and teach their people, but those who do see the benefits in culture, teamwork, and […]


Media Files:
http://traffic.libsyn.com/ducttape/Howard_Behar_2.mp3




The Result of Installing a Marketing System

Wed, 03 Aug 2016 13:29:30 +0000

The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System. My guests for this week’s episode of the Duct Tape Marketing Podcast are […]


Media Files:
http://traffic.libsyn.com/ducttape/JohnInterviewsJohnandBrian.mp3




Podcasting Best Practices

Wed, 27 Jul 2016 11:31:00 +0000

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could five years ago with blogging. But the reason I love it and promote it for […]


Media Files:
http://traffic.libsyn.com/ducttape/John_Interviews_Jessica_Rhodes.mp3