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'Cross The Breeze

blog of kris hoet - change agent // chief innovation officer @hppnssanywhere

Last Build Date: Thu, 15 Sep 2016 07:20:17 +0000


Dear Satya, now is the time to fix your advertisingminimalistic windows 8 simple background black background 1920x1080 wallpaper_www.paperhi.com_31crossthebreeze

Wed, 21 Oct 2015 04:15:24 +0000

Dear Satya, As a former Microsoft employee it’s fascinating to see the great vibes around the company lately. Knowing that I worked there at the time the company introduced Windows Vista and turned the pretty successful MSN Messenger into the not so successful Windows Live Messenger it’s fair to say these are definitely better days. I don’t […](image)

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Attention is becoming a scarce resourceScreen Shot 2015-03-18 at 17.16.58crossthebreeze

Wed, 18 Mar 2015 16:22:22 +0000

There was an interesting article in The New York Times about ‘The Cost of Paying Attention‘. And why that is a problem. Not so much for those in need of attention, but for the people paying attention, that it consumes the very necessary time need to think and be creative: “Attention is a resource; a […](image)

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And I’m off. Goodbye Duval Guillaume!Duval Guillaumecrossthebreeze

Wed, 28 Jan 2015 13:24:38 +0000

This week will be my last week at Duval Guillaume, the Belgian agency I joined after quitting Microsoft mid 2009. While at Duval Guillaume I enjoyed some of the best professional moments in my career together with the team at the agency – especially after we merged both the Brussels and the Antwerp office into […](image)

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Too much plumbing. Too little poetry.DataMatrixcrossthebreeze

Tue, 02 Dec 2014 10:34:42 +0000

We live in a world driven by data and although we probably don’t even understand half of it or don’t even bother to look into it as we should, decisions aren’t taken unless they can be fully rationalized. As Rishad Tobaccowala mentioned in a recent post: “In marketing we worship the algorithm and its superiority to […](image)

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To be human is to copyinnovation2crossthebreeze

Fri, 21 Nov 2014 08:34:37 +0000

Interesting take on innovation and originality on “… according to a cluster of like-minded researchers, we’ve misunderstood how innovation really works. Throughout human history, innovation – including the technological progress we cherish – has been fuelled and sustained by imitation. Copying is the mighty force that has allowed the human race to move from […](image)

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Are these the 3 types of agencies we need?70f983560f840d5b7a8660dc28304e28_largecrossthebreeze

Fri, 24 Oct 2014 08:44:29 +0000

Tom Goodwin wrote an interesting piece for The Guardian where he talks about how to reinvent the agency structure. No rocket science but I think it’s an interesting take on the the current ‘structure’ if there is one and at least it does away with the classic ad agency / digital agency split in a way […](image)

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How to persuade clients to take creative risks?RiskAheadcrossthebreeze

Tue, 30 Sep 2014 12:56:43 +0000

Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy is […](image)

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Compass over mapsJoiItocrossthebreeze

Thu, 25 Sep 2014 10:00:02 +0000

In one of the best talks at this year’s TED Conference in Vancouver, Joi Ito (Director of MIT Media Lab) said the following: The idea is that the cost of writing a plan or mapping something is getting so expensive and it’s not very accurate or useful. So in the Safecast story, we knew we […](image)

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Share rate. The best way to measure how content spreadScreen Shot 2014-09-11 at 12.13.44crossthebreezeYoutubeLeaderboardViralVideoChartSnapshot of internal tool (c) Duval Guillaume

Thu, 11 Sep 2014 12:45:08 +0000

Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.(image)

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Other newsletters worth subscribing toTwitterCardcrossthebreeze

Mon, 14 Jul 2014 13:54:09 +0000

As you might have ready I started with a new email newsletter called WARPED in which I curate some of the best ideas, data, trends and other awesomeness I came across the last week on the worldwide interwebs. You can read #1, #2 in the archive and #3 will arrive tomorrow – and if you like it sign up you can […](image)

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